Home » Blog » SEO » SEO in 2019 [Tactics That Work] & How To Learn SEO in 2019 Hustle-Free
No doubts that the Internet is full of information related to SEO. There are dozens of different guides, courses, and lessons on the web. Sometimes it makes you dizzy. It is especially hard for newbies to find the right angle to approach SEO.
Since most of us continuously lack time, we simply can’t afford to spend days absorbing the content that does not entirely cover our needs.
Thus, the only question that comes to the mind is – Where to start an SEO journey?
I am going to tell you how to learn SEO in 2019 hustle-free.
Let’s get into it!
SIDENOTE: If you curious about how to promote your website on a shoestring budget, you definitely should watch this video:
Table of Contents
1. Free or Paid SEO Courses
When it comes to SEO educational evolution, the first thing I think about is “practice”. If you review SEO chronology, you will see that there were no institutions specialized in SEO. All the aspects of search engine optimization were examined systematically. Piece by piece.
Thanks to these observations, we can find complete courses and lessons that cover various SEO aspects.
However, lots of SEO gurus offer paid SEO courses. And the price can reach thousands of dollars. It is costly, isn’t it?
You might think: “if a course costs lots of money, it can give me some sacred knowledge of SEO.” Moreover, you won’t find any better information at all.
The main difference between free and paid courses is that paid courses can save your time. In other words, you will get all the necessary information regarding SEO in a single course. And if you have a budget to buy an SEO course, you should choose the courses created by real SEO practitioners. It is important to absorb the information from the professionals who do SEO and not just know the theory.
Even though paid courses are beneficial, I want to show you how to learn SEO free of charge and get a result.
2. A Couple of Contradictions for the Start
It should be stated that search engine optimization is an unstable industry. It is too dynamic and full of contradictions regarding the strategies that appear one by one.
Why does it happen?
First of all, it is completely impossible to predict new updates that Google might take for its algorithms. Due to this reason, SEO professionals have to implement new strategies that would go in line with the rules of algorithms. It means that the appropriate strategies “yesterday” won’t work “tomorrow.”
Thus, the question is “how to stay tuned learning SEO?”
You must explore different SEO communities and forums, pay attention to what SEO gurus say, and test various strategies in practice.
3. What Hat Should You “Wear”?
Newbies might not know that SEO can be divided into a few types that are different from “hat colors.” There are three of them:
“White hat SEO” that adheres to all the rules created by Google.
“Black hat SEO” that aims to deceive and fudge the rules of Google.
You can follow any of these SEO ways, but I encourage you to choose a “white” hat one. Wearing a “white” hat, you will be protected from Google’s penalties and keep your website safe. Other than that, you must realize that your competitors might be avid admirers of “black” hat SEO strategies. These shady tactics aim to outrank your website to dominate your niche.
4. Start with the Basics
I would recommend you to start your educational process with reading these guides:
1. An absolutely must view video from Matt Cutts where he explains how search works
If you want to dominate your niche you must know everything about your main competitors. The truth is that you can discover what strategies your competitors use and use this knowledge to your advantage. Furthermore, you can see what mistakes your competitors make and avoid them eventually.
I would recommend you to get familiar with these two guides on Competitor research:
1. You must know the key factors you should pay attention to during Competitor research and the guide from Nathan Gotch will help you with this (SEO Competitor Analysis).
2. If you are curious about running competitor analysis using only two tools, read this guide
It goes without saying that any SEO strategy involves keyword research. Sometimes newbies think that keyword research is all about finding the juiciest keywords for optimizing their content. However, if you don’t take into account a search query intent, you won’t succeed in your keyword research.
Just to remind you – there are three main types of search query intent: informational, navigational, and transactional. If you understand your target audience’s query intent, you will choose the right keywords.
Every website contains some sort of content on it. The primary goal of any content is to be useful for users and to represent some specific information. However, if your website doesn’t have indexable content, the crawlers won’t have a chance to read it. As the result, the pages on your website won’t be shown up in searches.
That’s why it is important to run a content audit properly, and the following guides will help you with this:
Search engine optimization of the website can be divided into two parts – On-page and Off-page optimization. The importance of these types of SEO is difficult to overestimate. However, each of the types includes some specific elements that you must know.
To put it simply, on-page SEO is responsible for what your site (and all the pages on it) is about, while off-page SEO works on your website’s authority and popularity.
These guides will help you understand both on and off page SEO:
The phrase “Technical SEO” sounds a bit scary for newbies most of the time. Yes, it seems hard to delve into technical things like indexability of the website, site speed, mobile optimization etc. Here is a couple of hints for you:
1. Go to Google and ask it
2. Search for the information across SEO communities, forums
3. Hire an SEO professional who would help you out
If traffic can’t be converted into sales, it makes no sense. All the efforts that you put into your SEO might be in vain if traffic doesn’t work for you as it should. That’s why conversion rate optimization matters.
To give you a clear idea of what CRO is, I would like to provide you with a definition from Omniconvert:
“CRO is a crucial online marketing activity for all search marketers who want to maximize revenue from SEO, PPC, & other forms of online promotion that attract traffic on-site. It can also highlight or missed opportunities. It allows search marketers to track and keep up with ever-changing customer preferences and motivations.”
As you already noticed SEO is a complicated craft. It consists of different components that aim to improve your website ranking positions. Without using SEO strategies your online business won’t gain traction.
I have just listed the articles and the tools that every newbie must be familiar with. If you start to learn SEO, you will have to be patient. Both the process of studying search engine optimization and the results you’ll get from it take your time.
The main principle in an SEO science is your insistence!
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Sergey Aliokhin is a Marketing Manager at andcards (SaaS company developing coworking software solutions). Apart from exploring different marketing and SEO things he likes reading, playing the bass, and studying martial arts.