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SEO in 2019 [Tactics That Work] & How To Learn SEO in 2019 Hustle-Free

Here are 12 most important tactics you need to know in 2019, that tactics will work and help for your SEO in 2019 and learn how to SEO in 2019 hustle-free.

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SEO In 2019 [Tactics That Work]

No doubts that the Internet is full of information related to SEO. There are dozens of different guides, courses, and lessons on the web. Sometimes it makes you dizzy. It is especially hard for newbies to find the right angle to approach SEO.

Since most of us continuously lack time, we simply can’t afford to spend days absorbing the content that does not entirely cover our needs.

Thus, the only question that comes to the mind is – Where to start an SEO journey?

I am going to tell you how to learn SEO in 2019 hustle-free.

Let’s get into it!

SIDENOTE: If you curious about how to promote your website on a shoestring budget, you definitely should watch this video:

1. Free or Paid SEO Courses

When it comes to SEO educational evolution, the first thing I think about is “practice”. If you review SEO chronology, you will see that there were no institutions specialized in SEO. All the aspects of search engine optimization were examined systematically. Piece by piece.

Thanks to these observations, we can find complete courses and lessons that cover various SEO aspects.

However, lots of SEO gurus offer paid SEO courses. And the price can reach thousands of dollars. It is costly, isn’t it?

You might think: “if a course costs lots of money, it can give me some sacred knowledge of SEO.” Moreover, you won’t find any better information at all.

Free or Paid SEO Courses

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Well, this is not absolutely true.

The main difference between free and paid courses is that paid courses can save your time. In other words, you will get all the necessary information regarding SEO in a single course. And if you have a budget to buy an SEO course, you should choose the courses created by real SEO practitioners. It is important to absorb the information from the professionals who do SEO and not just know the theory.

Even though paid courses are beneficial, I want to show you how to learn SEO free of charge and get a result.

2. A Couple of Contradictions for the Start

It should be stated that search engine optimization is an unstable industry. It is too dynamic and full of contradictions regarding the strategies that appear one by one.

Why does it happen?

First of all, it is completely impossible to predict new updates that Google might take for its algorithms. Due to this reason, SEO professionals have to implement new strategies that would go in line with the rules of algorithms. It means that the appropriate strategies “yesterday” won’t work “tomorrow.”

Thus, the question is “how to stay tuned learning SEO?”

You must explore different SEO communities and forums, pay attention to what SEO gurus say, and test various strategies in practice.

3. What Hat Should You “Wear”?

Newbies might not know that SEO can be divided into a few types that are different from “hat colors.” There are three of them:

“White hat SEO” that adheres to all the rules created by Google.

“Black hat SEO” that aims to deceive and fudge the rules of Google.

“Grey hat SEO” that walks the line.

What Hat Should You

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You can follow any of these SEO ways, but I encourage you to choose a “white” hat one. Wearing a “white” hat, you will be protected from Google’s penalties and keep your website safe. Other than that, you must realize that your competitors might be avid admirers of “black” hat SEO strategies. These shady tactics aim to outrank your website to dominate your niche.

4. Start with the Basics

I would recommend you to start your educational process with reading these guides:

  1. 1. An absolutely must view video from Matt Cutts where he explains how search works
  2. 2. A starter guide on SEO by Google that is a must read for sure
  3. 3. And the beginner’s guide to SEO from Moz

5. Competitor Research

If you want to dominate your niche you must know everything about your main competitors. The truth is that you can discover what strategies your competitors use and use this knowledge to your advantage. Furthermore, you can see what mistakes your competitors make and avoid them eventually.

I would recommend you to get familiar with these two guides on Competitor research:

  1. 1. You must know the key factors you should pay attention to during Competitor research and the guide from Nathan Gotch will help you with this (SEO Competitor Analysis).
  2. 2. If you are curious about running competitor analysis using only two tools, read this guide

Also Read : What is Canonicalization? and Cross-Domain Content Duplication.

6. Keyword Research

It goes without saying that any SEO strategy involves keyword research. Sometimes newbies think that keyword research is all about finding the juiciest keywords for optimizing their content. However, if you don’t take into account a search query intent, you won’t succeed in your keyword research.

Keyword Research

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Just to remind you – there are three main types of search query intent: informational, navigational, and transactional. If you understand your target audience’s query intent, you will choose the right keywords.

And a few guides that you can’t pass by:

  1. 1. The definite guide on keyword research from Brian Dean
  2. 2. How to do keyword research for SEO from Ahrefs

7. Content Audit

Every website contains some sort of content on it. The primary goal of any content is to be useful for users and to represent some specific information. However, if your website doesn’t have indexable content, the crawlers won’t have a chance to read it. As the result, the pages on your website won’t be shown up in searches.

That’s why it is important to run a content audit properly, and the following guides will help you with this:

  1. 1. Everett Sizemore updated his guide on content audit in 2017 but it still rings the bell
  2. 2. A step-by-step guide from Eric Siu is a must read for sure

8. On-Page and Off-Page SEO

Search engine optimization of the website can be divided into two parts – On-page and Off-page optimization. The importance of these types of SEO is difficult to overestimate. However, each of the types includes some specific elements that you must know.

To put it simply, on-page SEO is responsible for what your site (and all the pages on it) is about, while off-page SEO works on your website’s authority and popularity.

These guides will help you understand both on and off page SEO:

  1. 1. On-Page SEO: Anatomy of a Perfectly Optimized Page (2018 Update)
  2. 2. On-Page Ranking Factors
  3. 3. On-Page SEO: An Actionable Guide For 2018
  4. 4. The Only Off-Page SEO Walkthrough You’ll Ever Need

Also Read : 16 Most Important On-Page SEO Factors To Boost Your Ranking Faster in Google

9. Technical SEO and Website Audit

The phrase “Technical SEO” sounds a bit scary for newbies most of the time. Yes, it seems hard to delve into technical things like indexability of the website, site speed, mobile optimization etc. Here is a couple of hints for you:

  1. 1. Go to Google and ask it
  2. 2. Search for the information across SEO communities, forums
  3. 3. Hire an SEO professional who would help you out

Technical SEO and Website Audit

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I advise you to review these three guides:

  1. 1. Ultimate Guide: How to Make a Website in 2018
  2. 2. Technical SEO Audit Checklist for Human Beings (2018 Update)
  3. 3. Step-by-Step Guide to a Technical SEO Audit

10. Conversion Rate Optimization (CRO)

If traffic can’t be converted into sales, it makes no sense. All the efforts that you put into your SEO might be in vain if traffic doesn’t work for you as it should. That’s why conversion rate optimization matters.

To give you a clear idea of what CRO is, I would like to provide you with a definition from Omniconvert:

“CRO is a crucial online marketing activity for all search marketers who want to maximize revenue from SEO, PPC, & other forms of online promotion that attract traffic on-site. It can also highlight or missed opportunities. It allows search marketers to track and keep up with ever-changing customer preferences and motivations.”

The guide on CRO I would recommend you is:

  1. 1. The Beginner’s Guide to Conversion Rate Optimization

11. SEO Tools You Can’t Miss

I believe that it would be super difficult to optimize a website without specific tools. Thus, here is the list of the tools that will be useful for you:

  1. 1. Google Analytics (track and report data collected from the website)
  2. 2. Screaming Frog (analyze key onsite elements)
  3. 3. Pingdom Site Speed tool (increase your site speed)
  4. 4. Ahrefs Tool Suite (use a wide spectrum of SEO tools in one place)

12. Keep an Eye on Your SEO Progress

Obviously, tracking the progress of anything you do is essential. This rule is applicable to SEO as well. Google Analytics and Google Search Console are the tools that will help you.

A few guides that you should review:

  1. 1. The Absolute Beginner’s Guide to Google Analytics
  2. 2. Google Webmaster Tools Guide

13. To Conclude

As you already noticed SEO is a complicated craft. It consists of different components that aim to improve your website ranking positions. Without using SEO strategies your online business won’t gain traction.

I have just listed the articles and the tools that every newbie must be familiar with. If you start to learn SEO, you will have to be patient. Both the process of studying search engine optimization and the results you’ll get from it take your time.

The main principle in an SEO science is your insistence!

If you found this post useful, feel free to share it on social media channels. And don’t forget to leave your comments 🙂

Helpful Resources:

1. Essential Things to Know about Bing SEO

2. Top 5 SEO Trends For 2020 You Need To Know

3. The 4 Types of SEO That You Should Know

4. Small Business SEO: 5 Steps You Need to Enhance Your Business

5. The New SEO Game Changer – Google Voice Search

6. Top 5 SEO Audit Tools You Should Use For Technical Analysis

Sergey Aliokhin is a Marketing Manager. Apart from exploring different marketing and SEO things he likes reading, playing the bass, and studying martial arts.

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Business

Advertising: What Kind of Ad Is Right for Your Business

In this article, you will learn the basic kinds of advertising and which one is right for your business. What Kind of Ad Is Right for Your Business.

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Advertising What Kind of Ad Is Right for Your Business

Business is full of risks although it gives infinite opportunity to its owner. Well-chosen strategies help entrepreneurs start businesses and grow them up without big losses.

Advertising is part of the most important mechanisms that give businesses a hand with promoting new products and a brand in general. All kinds of companies, from the huge and established to the small and unknown, need to woo the target audience and propose their goods.

For new firms and start-ups, it can be a bit tricky to find their customers. However, there is nothing impossible. Advertising exists to show this world new brands and develop purchasing of existing ones. If you ask yourself questions about how it works and how you can set up ads better, you might want to read this article.

In this article, you will learn the basic kinds of advertising and which one is right for your business.

1. Main Reasons Why You Should Use Advertising in Your Business

Reasons for Small Businesses

It is obvious, small companies might lose out to huge local and international companies. Therefore, the main aspects of a tiny company life cycle are finding new clients and maintaining a stable large number of them. Advertising, especially a target one, creates a better image of the company and helps stand out from the crowd.

Reasons for Large Enterprises

If your company has good sales and your brand is well-known among a great number of people, it is not a reason to stop striving for better results. Recalling the history of international labels, huge companies can become change agents! For instance, the modern appearance of Santa Klaus and his helper Rudolf as a character were created in the early decades of twenty century.

Santa Klaus with a red suit was part of Coca-Cola’s advertising campaign. Many corporations influence society by helping children in Africa, solving problems on cocoa farms, and so on. In this case, they not only raise their reputation but also create eco-friendly trends.

Social Media Ads

2. Types of Advertising

The first and the most basic systematization comprise the ideas for whom these ads were created. In this term, we analyze the firm-orderer.

a. N-specific advertising

N-specific advertising promotes something particular. It can be category-specific, product-specific, store-specific. Category-specific and product-specific ads focus on products or firm lines of them. It does not promote the brand by and large. Although, product-specific ads are great for limited promotions when category-specific ads are usually indefinite and do not showcase the brand.

The last one is suitable for almost every competitor on the market. The most helpful advertising in this section is store-specific. Due to the highlighting of the concrete store, it makes it possible to appeal to local customers.

b. Franchise advertising

That is the most powerful advertising since every person who bought a franchise performs as a part of a big company and supports their standards. Consequently, the popularity applies to every business owner. Franchise advertising includes a tremendous campaign that makes the company famous. It is a good point for those who do not understand exactly how to build their own business but want to try.

There are many types of advertising. The chosen type depends on the target audience with social and demographic parameters. Although we can distinguish advertising in their form. In this article, we should find out what the main types exist:

c. Search Engine Advertising

Search engine ads are increasing in popularity since almost every person in the world started using laptops and smartphones that are connected to the World Wide Web. There is a lot to gain from search engine advertising. At first, it is pretty cheap in comparison with old-fashioned siblings. Secondly, a business owner has all the statistical information after the campaign.

The third point is that this sort of ad uses accurate targeting. Remember, that optimization of advertising spend and targeting is not a piece of cake. It is better to use the help of specialists or try AI Ads.

d. Social Media Ads

Social networks are very suitable for advertising a wide range of products. The most popular social media are Facebook and Instagram. Facebook can provide marvelous targeting optimization since this company has a large number of information about users.

They know the age, sex, interests, location, and so forth thus can find your audience fast and accurately. The most obvious benefit of using Facebook for ad posting is that there are many groups of interests where people discuss them.

Some companies do not even have websites because they can use Facebook or Instagram for their business. Instagram is oriented on visual content like photos and videos. It makes these social networks suitable for masters that use portfolios for promoting themselves. The one more specialist-oriented place is LinkedIn, although ads are significantly more expensive there.

Dancers, psychologists, and lecturers can find useful TikTok and YouTube where you can buy advertisements or film your informative videos. Making media content, you can face problems with file size or type. Use MP4 compressor and file converters to avoid difficulties.

Other opportunities. Other opportunities include pay-per-click Google ads and paid posts. They are not so powerful although Google has a huge database as Facebook and paid posts are ok for niche magazines.

e. Offline Ads

Offline advertising has its pros. It can cover audiences that do not use the Internet a lot (older generation) or drive every day (radio is the most suitable there). Print advertising, magazines, ads on radio and TV, cinema ads, billboards and banners, direct mail — here are examples of offline advertisements.

3. Choose the Type of Advertising Depending on Your Business Needs

When choosing the type of ads for your company, remember about the target audience and the budget. Online advertising is more modern and has pros such as the opportunity to check click-through rate and accurateness. Likewise, you can use partnerships and sponsorships to promote your company. It will help you create business relationships that support your company by extension.

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