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SEO in 2019 [Tactics That Work] & How To Learn SEO in 2019 Hustle-Free

Here are 12 most important tactics you need to know in 2019, that tactics will work and help for your SEO in 2019 and learn how to SEO in 2019 hustle-free.

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SEO In 2019 [Tactics That Work]

No doubts that the Internet is full of information related to SEO. There are dozens of different guides, courses, and lessons on the web. Sometimes it makes you dizzy. It is especially hard for newbies to find the right angle to approach SEO.

Since most of us continuously lack time, we simply can’t afford to spend days absorbing the content that does not entirely cover our needs.

Thus, the only question that comes to the mind is – Where to start an SEO journey?

I am going to tell you how to learn SEO in 2019 hustle-free.

Let’s get into it!

SIDENOTE: If you curious about how to promote your website on a shoestring budget, you definitely should watch this video:

1. Free or Paid SEO Courses

When it comes to SEO educational evolution, the first thing I think about is “practice”. If you review SEO chronology, you will see that there were no institutions specialized in SEO. All the aspects of search engine optimization were examined systematically. Piece by piece.

Thanks to these observations, we can find complete courses and lessons that cover various SEO aspects.

However, lots of SEO gurus offer paid SEO courses. And the price can reach thousands of dollars. It is costly, isn’t it?

You might think: “if a course costs lots of money, it can give me some sacred knowledge of SEO.” Moreover, you won’t find any better information at all.

Free or Paid SEO Courses

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Well, this is not absolutely true.

The main difference between free and paid courses is that paid courses can save your time. In other words, you will get all the necessary information regarding SEO in a single course. And if you have a budget to buy an SEO course, you should choose the courses created by real SEO practitioners. It is important to absorb the information from the professionals who do SEO and not just know the theory.

Even though paid courses are beneficial, I want to show you how to learn SEO free of charge and get a result.

2. A Couple of Contradictions for the Start

It should be stated that search engine optimization is an unstable industry. It is too dynamic and full of contradictions regarding the strategies that appear one by one.

Why does it happen?

First of all, it is completely impossible to predict new updates that Google might take for its algorithms. Due to this reason, SEO professionals have to implement new strategies that would go in line with the rules of algorithms. It means that the appropriate strategies “yesterday” won’t work “tomorrow.”

Thus, the question is “how to stay tuned learning SEO?”

You must explore different SEO communities and forums, pay attention to what SEO gurus say, and test various strategies in practice.

3. What Hat Should You “Wear”?

Newbies might not know that SEO can be divided into a few types that are different from “hat colors.” There are three of them:

“White hat SEO” that adheres to all the rules created by Google.

“Black hat SEO” that aims to deceive and fudge the rules of Google.

“Grey hat SEO” that walks the line.

What Hat Should You

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You can follow any of these SEO ways, but I encourage you to choose a “white” hat one. Wearing a “white” hat, you will be protected from Google’s penalties and keep your website safe. Other than that, you must realize that your competitors might be avid admirers of “black” hat SEO strategies. These shady tactics aim to outrank your website to dominate your niche.

4. Start with the Basics

I would recommend you to start your educational process with reading these guides:

  1. 1. An absolutely must view video from Matt Cutts where he explains how search works
  2. 2. A starter guide on SEO by Google that is a must read for sure
  3. 3. And the beginner’s guide to SEO from Moz

5. Competitor Research

If you want to dominate your niche you must know everything about your main competitors. The truth is that you can discover what strategies your competitors use and use this knowledge to your advantage. Furthermore, you can see what mistakes your competitors make and avoid them eventually.

I would recommend you to get familiar with these two guides on Competitor research:

  1. 1. You must know the key factors you should pay attention to during Competitor research and the guide from Nathan Gotch will help you with this (SEO Competitor Analysis).
  2. 2. If you are curious about running competitor analysis using only two tools, read this guide

Also Read : What is Canonicalization? and Cross-Domain Content Duplication.

6. Keyword Research

It goes without saying that any SEO strategy involves keyword research. Sometimes newbies think that keyword research is all about finding the juiciest keywords for optimizing their content. However, if you don’t take into account a search query intent, you won’t succeed in your keyword research.

Keyword Research

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Just to remind you – there are three main types of search query intent: informational, navigational, and transactional. If you understand your target audience’s query intent, you will choose the right keywords.

And a few guides that you can’t pass by:

  1. 1. The definite guide on keyword research from Brian Dean
  2. 2. How to do keyword research for SEO from Ahrefs

7. Content Audit

Every website contains some sort of content on it. The primary goal of any content is to be useful for users and to represent some specific information. However, if your website doesn’t have indexable content, the crawlers won’t have a chance to read it. As the result, the pages on your website won’t be shown up in searches.

That’s why it is important to run a content audit properly, and the following guides will help you with this:

  1. 1. Everett Sizemore updated his guide on content audit in 2017 but it still rings the bell
  2. 2. A step-by-step guide from Eric Siu is a must read for sure

8. On-Page and Off-Page SEO

Search engine optimization of the website can be divided into two parts – On-page and Off-page optimization. The importance of these types of SEO is difficult to overestimate. However, each of the types includes some specific elements that you must know.

To put it simply, on-page SEO is responsible for what your site (and all the pages on it) is about, while off-page SEO works on your website’s authority and popularity.

These guides will help you understand both on and off page SEO:

  1. 1. On-Page SEO: Anatomy of a Perfectly Optimized Page (2018 Update)
  2. 2. On-Page Ranking Factors
  3. 3. On-Page SEO: An Actionable Guide For 2018
  4. 4. The Only Off-Page SEO Walkthrough You’ll Ever Need

Also Read : 16 Most Important On-Page SEO Factors To Boost Your Ranking Faster in Google

9. Technical SEO and Website Audit

The phrase “Technical SEO” sounds a bit scary for newbies most of the time. Yes, it seems hard to delve into technical things like indexability of the website, site speed, mobile optimization etc. Here is a couple of hints for you:

  1. 1. Go to Google and ask it
  2. 2. Search for the information across SEO communities, forums
  3. 3. Hire an SEO professional who would help you out

Technical SEO and Website Audit

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I advise you to review these three guides:

  1. 1. Ultimate Guide: How to Make a Website in 2018
  2. 2. Technical SEO Audit Checklist for Human Beings (2018 Update)
  3. 3. Step-by-Step Guide to a Technical SEO Audit

10. Conversion Rate Optimization (CRO)

If traffic can’t be converted into sales, it makes no sense. All the efforts that you put into your SEO might be in vain if traffic doesn’t work for you as it should. That’s why conversion rate optimization matters.

To give you a clear idea of what CRO is, I would like to provide you with a definition from Omniconvert:

“CRO is a crucial online marketing activity for all search marketers who want to maximize revenue from SEO, PPC, & other forms of online promotion that attract traffic on-site. It can also highlight or missed opportunities. It allows search marketers to track and keep up with ever-changing customer preferences and motivations.”

The guide on CRO I would recommend you is:

  1. 1. The Beginner’s Guide to Conversion Rate Optimization

11. SEO Tools You Can’t Miss

I believe that it would be super difficult to optimize a website without specific tools. Thus, here is the list of the tools that will be useful for you:

  1. 1. Google Analytics (track and report data collected from the website)
  2. 2. Screaming Frog (analyze key onsite elements)
  3. 3. Pingdom Site Speed tool (increase your site speed)
  4. 4. Ahrefs Tool Suite (use a wide spectrum of SEO tools in one place)

12. Keep an Eye on Your SEO Progress

Obviously, tracking the progress of anything you do is essential. This rule is applicable to SEO as well. Google Analytics and Google Search Console are the tools that will help you.

A few guides that you should review:

  1. 1. The Absolute Beginner’s Guide to Google Analytics
  2. 2. Google Webmaster Tools Guide

13. To Conclude

As you already noticed SEO is a complicated craft. It consists of different components that aim to improve your website ranking positions. Without using SEO strategies your online business won’t gain traction.

I have just listed the articles and the tools that every newbie must be familiar with. If you start to learn SEO, you will have to be patient. Both the process of studying search engine optimization and the results you’ll get from it take your time.

The main principle in an SEO science is your insistence!

If you found this post useful, feel free to share it on social media channels. And don’t forget to leave your comments 🙂

Helpful Resources:

1. Essential Things to Know about Bing SEO

2. Top 5 SEO Trends For 2020 You Need To Know

3. The 4 Types of SEO That You Should Know

4. Small Business SEO: 5 Steps You Need to Enhance Your Business

5. The New SEO Game Changer – Google Voice Search

6. Top 5 SEO Audit Tools You Should Use For Technical Analysis

Sergey Aliokhin is a Marketing Manager. Apart from exploring different marketing and SEO things he likes reading, playing the bass, and studying martial arts.

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Internet

App Marketing Strategies: Crucial Things You Should Know

App Marketing Strategies: Crucial Things You Should Know. A simple, streamlined app is a high-converting app, Capitalize on your social media

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App Marketing Strategies Crucial Things You Should Know

An app is the next step in digital marketing and expands its digital footprint for many brands. For others, it is a strategy launched at the birth of the brand for an optimized customer experience from the outset. 

Whatever the reason for app development in brands, the fact is that marketing an app will be different from selling a website or even products or services. Not only are you trying to convince your customer to download your app, but you are also trying to push them to use it constantly. 

So, we took a look at ways to market your app and what seems to be working for companies worldwide. 

1. A simple, streamlined app is a high-converting app. 

Many brands are under the impression that an app is a complicated, highly technical element of their business, but this couldn’t be further from the truth. 

If you do not opt to code your app from scratch, you can find a great app builder that allows you to create simple, clutter-free apps that work. 

When building your app, please focus on the customer journey from the beginning, regardless of its purpose. What makes the consumer see when they first open the app? What kind of features does it offer? 

By mapping out your user experience from the start and then continually updating and improving it, you are more likely to get customers to use it. Customers are more and more prone to using apps that take them through the sales funnel as quickly as possible. They prefer to use apps that allow them to create a profile and add their payment details to avoid going through the same process again. 

Cart abandonment has been noted to significantly drop when the customer does not need to repeatedly fill out any information, especially their credit card details.

That will more be worth your while to consider and market that you offer different payment options. Combine Paypal and credit card options, or even provide cash-on-delivery. This way, you increase your conversion rate, and if the card does bounce, there is a backup option not to lose the sale. 

2. Capitalize on your social media 

Capitalize on your social media

Social media has, over the years, become one of the most prominent digital marketing platforms, with more and more emphasis being put on getting the right content out to the right audiences. 

Each platform has rapidly evolved over the years and started integrating unique and highly functional features and options to reach audiences and direct them to the site or the app and even convert them directly on the app. 

For example, suppose you are using Instagram for promotion. In that case, you can improve the quality of your Instagram followers by posting relevant content to ensure that you are targeting the right audience.

By focusing on building a community on Instagram, you can increase your conversion rate as you are marketing your product to an audience that is more likely to spend money on your brand. 

Once you have built a community, you can advertise discounts and incentives for customers who sign up for the app. Offer free delivery or special promotions if they create profiles and make purchases through your app. Should customers sign up for your app or purchase the app from a social campaign, offer a specific discount code to track the social channels’ success rates. 

3. App Store Optimization needs to be a focus. 

Just like your site needs Search Engine Optimization, your app needs App Store Optimization or ASO. 40% of all apps are discovered through searches on the app, so your brand will need to focus on the various methods of getting it ranked and found. 

Therefore, whatever makes you need to look at? As with SEO, you need to ensure that you have done keyword research for your brand to include in your app for your customers to find you in the store. 

Make sure your title and name are optimized for clients to find you. Whether customers are looking for your specific character, they need to search for the name easily and see you or make sure that your brand’s name is related to your offering for customers doing organic searches. 

Next, make sure that your description is simple yet optimized with keywords. The keywords need to appear in your title, your subheading as well as your description. This will help with your search rankings and offer visitors searching the store to find you based on their interests. 

Lastly, and these are a little more out of your control, but the number of downloads, as well as reviews and ratings, will increase your ASO. One way is to incentivize your audience to download and use the app, and after that, rate and review your app. 

Discount codes, free delivery, and so on are all great ways of encouraging people to download and rate your app. 

4. Last thoughts 

In wrapping up, consider your app as an extension of your brand and your website. It should play a functional role in providing your customer with swift, helpful information and guiding them through the sales funnel as quickly as possible. 

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