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Where to Find Influencers for High ROI Marketing Strategies and Why It Matters

New trends call for new actions. Finding the right influencers for brands to grow with isn’t as easy as it may first appear.

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High ROI influencer benefits for brands

Influencer marketing is growing. An industry expected to exceed $20 billion this year, the creator economy changes how certain companies reach customers through marketing. Even more, a changing nature in search and content preferences now sees more than 50% of Gen Z-ers preferring video search through platforms such as TiKTok to more established Google searches.

New trends call for new actions. Finding the right influencers for brands to grow with isn’t as easy as it may first appear. On the other hand, all of these influencers may come with benefits no other marketing channel can match in terms of pure return on investment. Even more, companies can analyze creator KPIs such as social sentiment or brand mentions to ensure they get the most out of their influencer strategies. Here’s where to start in finding the ideal video content creators.

TikTok

TikTok is growing rapidly, and its impact on Gen Z-ers is considerable. The rise of TikTok shopping is here to confirm online shopping may also be exclusive to social networks shortly.

For brands, TikTok is one of the most engaging platforms to work on. It allows companies to leverage the highly engaged audiences of smaller creators on the platform. You can find TikTok influencers through agencies. Companies in the beauty space also need to act fast, as many creators sign non-compete agreements, remaining loyal to a brand.

Instagram

Instagram remains the network with the most influencers in the world. Its impact on revenue and company growth may still not be easily quantified, but Instagram remains the platform for macro influencers. This is the network with the most influencers, with over 1 million followers, which means it’s an ideal channel for building brand awareness.

YouTube

Ideal for longer videos, YouTube is more than a video platform. It acts as a search engine for everything from entertainment to educational videos.

YouTube influencers may be accustomed to working with specific KPIs and delivering in-depth content, as opposed to influencers on TikTok and Instagram. Creators here can easily record longer videos, and they also have access to simple additional monetization methods through views.

High ROI influencer benefits for brands

But why even go through the hassle of influencer vetting on all of these platforms and not just sign with the free creators willing to take on a new partnership? It turns out that measuring influencer marketing success is much more complicated than brands expect. Marketers still don’t know what makes influencer marketing successful, but they know how a good campaign may ultimately benefit them.

High ROI influencer benefits for brands

Engaged audience

The right influencer on the right platform always has an engaged audience. The larger the influencer, the higher the chances of a less engaged audience. Brands now work with a selection of influencers by following, which means all creators come with different engagement rates.

Why is engagement important? It shows where the attention of the audience is and where brands capture attention. Video listening tools now allow brands to pinpoint the exact moments in videos where the attention of the audience is and how this moment impacts social sentiment.

Tools that run social sentiment analysis typically come with a dataset goldmine, ideal for brands to leverage and learn what sparks the real interest of their audience. Brands use these tools to add new social listening metrics to the success guarantee of their influencer strategies.

Industry awareness

Companies looking to build brand awareness may ultimately benefit from influencer marketing the most. Simply mentioning or showing a product in a video may start a snowball effect that sparks business growth.

Choosing the right influencer also comes with the right industry awareness. Companies that get in front of the right audience through influencers that already have a loyal following tend to have a high ROI on influencer marketing. By some estimates, brands such as those in the beauty space may earn up to $20 in return for every $1 spent on influencer marketing when their influencer vetting strategies are correct.

Leads and sales

Companies know influencer marketing is as good as its returns. But this growing marketing channel is ideal for generating leads and immediate sales. Even one-off campaigns are shown to be worth it for brands that know which influencers they need to partner with.

Working with the right influencers is worth it

TikTok, Instagram, and YouTube are home to some of the most engaged communities around influencers. The problem is that brands cannot simply associate with any influencer, as they need to properly select creators to align messaging and expectations. In turn, this process comes with a high ROI on influencer marketing campaigns.

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Business

Key Strategies for Successful Digital Transformation

True digital transformation starts with culture. Creating a digital culture means more than just incorporating digital tools into your daily operations.

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Key Strategies for Successful Digital Transformation

Shifting towards more digital practices is not just about adopting new technologies but involves a holistic change in culture, processes, and operations. Ensuring a successful digital transformation involves strategic planning, a clear vision, and a touch of creativity. Here’s how you can navigate this exciting yet challenging journey:

1. Understanding the Digital Imperative

The first step towards a successful digital transformation is understanding the urgency and need for change. It’s not merely about keeping up with trends but recognizing the digital imperative to stay competitive and relevant. Analyzing market trends, customer behavior, and technological advancements can offer valuable insights into what drives digital success.

2. Creating a Digital Culture

True digital transformation starts with culture. Creating a digital culture means more than just incorporating digital tools into your daily operations. It requires fostering an environment of continuous learning, innovation, and openness to change. Encouraging collaboration, agility, and a fail-fast mindset can empower teams to experiment and innovate.

3. Investing in People and Skills

People are the most critical asset in the digital transformation journey. Investing in training and development ensures that your team not only has the necessary digital skills but also understands the importance of their role in the transformation process. Promoting a culture of learning and growth can significantly enhance employee engagement and productivity.

In a rapidly evolving digital landscape, the complexity of managing an organization’s IT infrastructure has significantly increased. Leveraging managed IT services can be a strategic move to ensure seamless technology integration and operation. This approach allows businesses to focus on their core objectives, knowing that the IT aspects are professionally managed.

4. Developing a Strategic Roadmap

Having a clear, strategic roadmap is crucial. This roadmap should outline key goals, timelines, technology investments, and how digital transformation aligns with the organization’s overall objectives. Remember, this is a marathon, not a sprint. Setting realistic milestones and adjusting the plan as necessary can help maintain direction and focus.

Ensuring Seamless Technology Integration

5. Putting the Customer at the Core

At the heart of digital transformation is the customer. Understanding and responding to changing customer needs is paramount. This means leveraging data analytics to gain insights into customer behavior and preferences. Tailoring experiences to meet these needs can significantly improve customer satisfaction and loyalty.

6. Ensuring Seamless Technology Integration

One of the pillars of digital transformation is the seamless integration of new technologies into current business processes. This integration should not disrupt existing operations but rather enhance efficiency and productivity. Choosing the right technology partners and platforms that align with your business objectives is crucial for a smooth transition.

7. Fostering an Ecosystem of Innovation

To stay ahead in the digital curve, organizations must foster an ecosystem that encourages innovation. This entails not only adopting new technologies but also creating an environment where creativity is nurtured and valued. Establishing partnerships with startups, investing in R&D, and participating in industry think tanks can stimulate fresh ideas and innovative thinking.

8. Embracing Agile Methodologies

Agility is key to adapting to the fast-paced digital world. Embracing agile methodologies can accelerate innovation and improve product delivery. This flexible, iterative approach encourages collaboration, customer feedback, and continuous improvement, making it easier to pivot and adapt to changing market demands.

9. Monitoring, Measuring, and Adapting

Finally, it’s essential to have mechanisms in place for monitoring and measuring the success of your digital transformation efforts. Regularly analyzing performance against set goals and KPIs can reveal areas of improvement and opportunities for further innovation. Being ready to adapt your strategy based on these insights is key to continuous growth and success in the digital age.

10. Leveraging Data and Analytics

Data is a powerful asset in digital transformation. Leveraging data analytics can provide actionable insights, drive decision-making, and enhance strategic planning. However, it’s critical to ensure data quality and security to build trust and deliver value.

Digital transformation is an ongoing journey rather than a destination. It requires a strategic approach, a willingness to embrace change, and a commitment to innovation. By understanding the digital imperative, creating a culture of digital readiness, and investing in the right strategies, organizations can navigate the complexities of digital transformation successfully. Remember, the goal is not just to survive in the digital age but to thrive and unlock new opportunities for growth and innovation.

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