Digital Marketing
Does Page Load Speed Really Matter? How Much Can It Negatively Impact My Seo?
In this article, we’re going to talk about page load speed: does it really matter? And just how much can it negatively impact your SEO? Read on and find out!
Have you ever clicked on a link in a Google SERP, only to find yourself staring at a blank loading screen for what feels like an eternity? What do you normally do in such a scenario: do you sit around and wait? Or do you head back to a page and click on the next link down?
Exactly.
In this article, we’re going to talk about page load speed: does it really matter? And just how much can it negatively impact your SEO? Read on and find out!
Table of Contents
1. Does page load speed really matter?
Page load speed, contrary to popular belief, is fast becoming one of the most important aspects of a website’s onsite optimization.
As briefly touched on in the introduction, if a website takes too long to load, most modern internet users will invariably abandon the website and find a faster alternative. This is a key reason why some business websites fail…
In that light, page load speed really is important. Here are some page load speed stats that you may find alarming:
- A page load speed of between 0 and 4 seconds is best for conversions.
- The average mobile website takes 15 seconds to load!
- Conversion rates drop by 4.42% per second of load time (between 0 and 5 seconds).
- With over 50% of users abandoning a website that takes longer than 5 seconds to load.
These stats bring new depth and greater meaning to the phrase: “Time is money”.
2. How much can a slow page load speed negatively impact your SEO?
The speed at which your website loads can impact your SEO and overall performance in a number of different ways.
Page load speed is a confirmed ranking factor. Google will actively prioritize faster websites over slower websites. The fact is, Google’s users want their questions answered as quickly as possible, and as a service provider, it’s up to Google to accommodate them. In other words, if your website loads slowly, your rankings will suffer as a result.
But, it’s not just your rankings that page load speed will impact. It also impacts your bounce rate and time spent on site. While these aren’t direct ranking factors, they both demonstrate that your website visitors are clearly not having a positive user experience – which is a problem.
3. How can you improve your page load speed?
In order to get your page load speed down as much as possible, you can try the following:
- Invest in a dedicated, high-performance server to host your website.
- Use a CDN (content delivery network).
- Compress your images.
- Reduce HTTP requests.
- Minify JavaScript and CSS.
- Optimize your URL.
- Clear out your database.
- Clean media library.
- And more.
For the best results, we strongly recommend hiring an SEO firm with many years of experience in the industry. They will have technical SEO experts who can fine-tune your website and make it faster than a whippet!
4. Final thoughts: Chop chop!
Let’s quickly recap:
- Page load speed is a ranking factor.
- It also impacts the overall user experience.
- If your website takes longer than 5 seconds to load you are losing money.
- There are many ways to speed up your website.
And that about sums it up! So, get a move on and speed your website up today!
Digital Marketing
How to Find a Great Paid Social Agency: Watch Out for These Pitfalls
We’ve put together some practical tips to help you avoid common mistakes and find the perfect paid social media agency for your needs.
In today’s digital world, jumping into paid ads on platforms like TikTok, Twitter, and Pinterest can transform your approach. It’s not just about getting noticed; it’s about turning casual scrollers into loyal customers by reaching the right audience. But finding the right paid social agency can be tricky.
Whether new to social media ads or had a bad experience with your last partner, you don’t want to waste time or money on the wrong choice. We’ve put together some practical tips to help you avoid common mistakes and find the perfect paid social media agency for your needs.
So, what can you do wrong?
Table of Contents
1. Skipping Over Their Case Studies
Think of case studies as a company’s brag book. They will show off their best work and how they nailed it. You’ll see the results and their priorities when you check these out. If they’ve been killing it with the metrics you care about, that’s a good sign they’ll do the same for you.
2. Ignoring Their Current Clients
Who a firm is working with can hint at what they can do for you. For example, if you’re running a cozy coffee shop and all their clients are fitness brands, they might not get your vibe. But if they’ve worked with businesses like yours, they probably already know your customers’ tastes and needs, which means better results for you. That said, don’t rule out agencies focusing on specific social media strategies rather than industries — they might surprise you with what they can do.
3. Forgetting to Check Their Social Feeds
If a paid social advertising agency is going to handle your social media, you’d expect them to have killer feeds of their own, right? Take a look at their posts. Are they visually appealing, engaging, and consistent? Or do they seem half-hearted and uninspired? If their social presence is strong, it’s a good sign they’ll bring that same energy and creativity to your brand.
4. Skipping Their Blog
A company’s blog is like a window into its brain. Are they sharing smart, insightful content or just generic fluff? If their posts are interesting and informative, that’s a good indication that they’re on top of industry trends and have the know-how to boost your campaigns. Don’t skip this — it’s an easy way to gauge how seriously they take their work.
5. Going for the Cheapest Option
We all love good deal, but when it comes to paid social media advertising, you get what you pay for. If the deal looks too sweet, it might be too good to be real. Cheap rates might mean they’re cutting corners, using outdated tools, or giving you cookie-cutter campaigns that don’t stand out. Instead of going straight for the lowest price, look for a partner that offers solid results at a fair price. Remember, you’re investing in your brand’s future.
6. Forgetting About Communication and Teamwork
Great communication is key to any strong partnership — especially with your social media agency. Notice how paid social media services communicate with you during the hiring process. Are they quick to respond? Do they seem genuinely interested in your business? An open, transparent company that keeps you in the loop will be a much better partner in the long run. If they’re not engaged now, imagine how it’ll be when the real work starts.
7. Not Asking How They Target Your Audience
The key is showing your ads to the right audience. If an agency can’t clearly explain how they’ll find and target your ideal customers, that’s a red flag. They should be able to tell you their game plan to determine who your audience is and how they’ll reach them. If they’re not specific or sure, your ads might just reach people who aren’t interested in what you’re selling.
Top Questions to Ask a Social Media Agency to Find Your Perfect Match
Hey seekers! We’ve got a little bonus for you! The DS Team paid social media agency experts, who’ve been mastering advertising for years and helping businesses rise to the top, have compiled a handy list of questions you should ask when talking to a social media agency.
Knowing exactly what to ask will make your conversations more productive and focused on your desired results. Instead of just chatting, you’ll dive into how they can help you achieve your goals.
- Which social media platforms are best for my brand?
This reveals whether they’re crafting a tailored strategy or just giving a generic answer. - What’s the cost, and how did you come up with it?
Get clarity on their pricing and ensure it aligns with the value they promise. - What contract lengths do you offer?
Shorter contracts mean more flexibility and a drive for top performance. - What performance metrics do you focus on?
Ensure they track metrics that matter to your business goals, not just superficial numbers. - Can you share examples of similar clients you’ve worked with?
Check if they have experience with businesses like yours and can deliver results.
Conclusion
So, it’s pretty straightforward. Knowing what to ask and what to look out for is vital. Here’s a quick recap: Agencies with weak social media profiles, few case studies, rock-bottom prices, empty blogs, and poor communication are probably not your best bet. But if you’re still unsure, ask a few questions from the DS Team experts. Let these simple questions guide you to making smart choices and avoiding big mistakes. Pick your ad agency wisely, and prepare to see your business soar!
-
Instagram4 years ago
Buy IG likes and buy organic Instagram followers: where to buy them and how?
-
Instagram4 years ago
100% Genuine Instagram Followers & Likes with Guaranteed Tool
-
Business5 years ago
7 Must Have Digital Marketing Tools For Your Small Businesses
-
Instagram4 years ago
Instagram Followers And Likes – Online Social Media Platform