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The 4 Types of SEO That You Should Know

Most websites that use SEO to promote themselves use one or 4 types of SEO. These tactics are separated from each other based on their impact.

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4 Types of SEO That You Should Know

Launching your business online can be a difficult task. However, one tool stands out among the rest when you want to be the best of the best. This tool is called SEO or Search Engine Optimization. You’ve probably heard of how amazing this tool is when trying to reach the top, but did you know that there are three different types of SEO, each with its own set of rules? We’ve put together an extensive guide for you to understand just what kind of SEO you should be using and which ones to avoid.

a) The Four Types of SEO that Matter

Most websites that use SEO to promote themselves use one or more of these types of SEO. These tactics are separated from each other based on their impact. They will either be within the law and can be freely used, or highly illegal to the point that you can get charged with fraud if you’re caught using it.

1. White Hat SEO: The White Collar

White Hat SEO: The White Collar

Let’s start things off easy. White hat SEO is probably what you’re going to be seeing whenever you visit the first site on your search results. This is because white hat tactics are some of the best ways to climb the internet hierarchy naturally. This is because the majority of content in white hat tactics involve boosting your own website’s rankings.

This is done through great content and excellent customer relations. The one drawback to this tactic is that it takes a while to get your SEO ranking up. It can take several months of great content and customer service to get to the top. But once you’re up there, it can be difficult to dethrone you as long as you keep up the white hat SEO.

2. Black Hat SEO: The Shady

Black Hat SEO: The Shady

With the internet’s wide reach, you can expect people to use every trick in the book to get to the top of their respective niche. This is where black hat tactics are very strong as they can get you to the top extremely quickly when compared to white hat SEO. However, you’ll also crash and burn faster because Google quickly flags sites using these tactics.

These underhanded SEO tricks tend to be against the terms of service of most search engines like Google and Yahoo. This means that if you’re caught using these techniques, you can expect to have your site flagged by these search engines.

What does that mean for your site though? This means that you’re going to get removed from search results. Your site will be lost in the ocean of the internet, unable to be found. So if you’re going to use black hat SEO tactics, then you better be ready to face the consequences.

3. Grey Hat SEO: The Indecisive

White Hat SEO: The White Collar

The best way to describe the grey hat SEO is that it is a borderline black hat in nature. However, these tactics are in a strange limbo where they aren’t against the terms of service of Google and other search engines. It certainly feels as though you’re doing something illegal when you aren’t. Some of the tactics mainly used by grey hat sites involve attracting other websites to backlink to their site.

To better explain, we’ll be using an example of a grey hat tactic:

White hat SEO uses backlinks to create a credible and legal article that conforms to white hat standards. Sometimes, these backlinks lead straight to a grey hat site because of how well it works for the white hat’s article. This is called link baiting and your goal as a grey hat is to attract all the white hats to your site. This isn’t illegal by Google standards but is scummy because you’re not optimizing for great user experience, but to attract other bloggers and businesses to backlink to your site for information.

You can definitely improve your rankings quickly by using grey hat SEO strategies. However, you should be aware that many black hat tactics were once grey hat tactics. So if you ever decide to use grey hat techniques, you should always be ready to quickly change strategies or be flagged by Google’s ever-watchful eye.

4. Negative SEO: The Hacker

There is a fourth type of SEO that not many people know of. This type of SEO is called negative SEO and is far worse than black hat tactics. This is because negative tactics involve ruining your competition’s websites instead of boosting your own.

Many of the tactics in this type of SEO involves hacking into your competition’s websites to have Google flag THEM for using “black hat” tactics that you added to their site. Other tactics involve having their sites taken down for over optimization which Google hates. This type of SEO sabotage causes your site to be more visible in comparison due to all your competition getting taken down by Google.

This tactic is illegal and can get you charged if you’re ever caught as it is against many computer misuses and digital fraud laws. More specifically, negative SEO violates the Computer Misuse Act of 1990 in the UK and the Computer Fraud and Abuse Act 18 U.S.C. § 1030 in the United States.

b) Final Thoughts

Regardless of whether your business is small, large or anything in between, SEO remains as one of the best tools for you to use. The number of available strategies is vast and can be overwhelming if you don’t have an IT services guru helping you out though. Use the wrong strategy and Google will have no problems flagging you as a fraudulent website. So it’s best if you find someone knowledgeable in using SEO to boost your site to its maximum potential without putting your business at risk of Google’s retribution.

We are an Instructor's, Modern Full Stack Web Application Developers, Freelancers, Tech Bloggers, and Technical SEO Experts. We deliver a rich set of software applications for your business needs.

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Digital Marketing

Free Marketing Tools To Promote Blog Sites

To make your task easy, we have come forward with the best free marketing tools that you can use to solve your problems with blog posts.

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7 Essential Web Development Tools For Students

If you are struggling with promoting your blog sites, you have arrived at the right corner, where you will come across the best tools that will serve your purpose of exploring.

But before I start, I would mention the WordPress Push Notifications that have entirely changed the marketing style across the globe and enabled you to promote your brands, bring more traffic to your blogs, and improve the blog sites.

And how can I forget the WooCommerce Push Notifications that have again been a blessing for your online business and have raised the growth of your business and made it more successful?

Everyone knows it is tough to survive in a market full of competition these days. It takes good strength to promote and market your blogs. Internet is full of blogs where the marketers put efforts to promote and fulfill the requirements of Google.

Choosing the right one needs wisdom and effort with plenty of blog promoting tools. A couple of free marketing tools help you enhance the traffic for sure. To make your task easy, we have come forward with the best free marketing tools that you can use to solve your problems with blog posts.

No one in this era of online business can ignore promotion. Techno-savvy customers are ready to see the promotions going on online, then why do we lack. Hence, it would help adopt practical online marketing tools to take your business to great heights.

When you desire to choose digital marketing tools, you must look for Search Engine Optimization, Social Media Optimization, and other trends. Our guide of marketing tools below will help you a lot without affecting your pocket. Let’s get started.

1. Trello

Trello is a free-of-cost marketing tool that will help you manage your projects. The marketing strategy you decide to promote your business will only decide its height. You can surely use Trello to streamline your blog posts. Once you start using it, you will be able to notice the progress of your blog.

2. HubSpot CRM

An All-In-One free marketing solution for you is HubSpot CRM. It has come up with everything that you need to promote your business. It has three features that include CRM, marketing, and sales. Your marketing plan will reach another level of height with HubSpot. It enables you to get more traffic for your blog site. It will build your brand image too in the market and establish your name as well.

3. MailChimp

Although it is very tricky to choose the best way to promote your business because it cannot be ignored, when it comes to marketing your blogs via email, then MailChimp is the best. It helps you send as many as 12000 emails in a month to customers numbering 2000. You can also upgrade it if you wish to send to the number exceeding this limit.

4. WordPress

If you have a website or write a blog, WordPress is the best place that serves you online marketing tools. It is one of the most preferred tools for promoting blog sites that comes with search engine optimization SEO. You will be able to have SEO-optimized content at WordPress. You need not spend a single penny promoting your business here.

WordPress Push Notifications will promote your business by ringing out multiple opportunities for increasing traffic.

5. SurveyMonkey

Being one of the best and free marketing tools, it is the most popular too. You will be able to get in touch with your clients through SurveyMonkey using a set of questions related to your product. A detailed survey will help you establish communication with your target audience with the help of the internet, email, or cell phone.

6. Hotjar

To bring more traffic to your blog site, Hotjar is another good option to prefer. It has come up with a real-time record of the actions of the visitors. Along with promoting your site, you will be immediately able to note how your audience is behaving using its tools like click maps and heatmaps. Using Hotjar, you have the facility of designing your website according to the taste of your customers.

7. Canva

Visual content lays down more emphasis than writing. You can promote your business using graphics and expose it to the market. Canva helps you design using custom visual content. It is a free online tool for marketing and promoting your business with built-in themes and templates, making your task easy anytime from anywhere.

8. Moz Local

The best digital marketing tool to analyze the presence of your business in the market is Moz Local. It will help you to get your blog site listed with Google. It enables a business owner even to get information related to their business’s virtual appearance and keyword competitiveness. To have a potent tool to bring a competitive edge to your business is a boon.

9. Hootsuite

At any cost, you cannot ignore online marketing in this era where everything is online. To derive more traffic, you cannot ignore marketing. Hootsuite, a free marketing tool, makes your marketing strategy simple. It is in touch with the social media platforms, which allow you to manage the social media posts and check their performance.

10. Google Analytics

Another best online free marketing tool here is Google Analytics, an all-in-one package with the essential features needed to check the blog site traffic. It helps you know your visitors, what they prefer, and their behaviors on your site. Once you get an idea, you can manage your promotion accordingly and optimize your site using SEO tools.

In a nutshell

While you get so many options to resolve your problems or solve your purpose, you may get confused. You can choose any of the above means and indeed promote your business without any hesitation.

As technology has brought the significant advancements of all time, online marketing has become a boon for every organization. When it comes to WooCommerce Push Notifications, they are also another strength in promoting your business globally, as many have already benefitted.

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