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Solutions for Selling Products Effectively via Instagram

Solutions for Selling Products Effectively via Instagram, Like all e-commerce, selling products on Instagram has a learning curve.

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Solutions for Selling Products Effectively via Instagram

With 400 million users documented in 2015, Instagram is a force to be reckoned with on the e-commerce front. No longer just a platform for sharing personal photos and videos, the site welcomes your brand and customers. With a special emphasis put on brands promoting products through user-generated content. Second, only to Facebook for several online sellers, Instagram offers a highly visual platform for selling your goods.

Like all e-commerce, selling products on Instagram has a learning curve. Once you’ve completed the steps to selling on the site, you’ll want to fine-tune your process and add-in solutions that can help you sell more. There are two main ways to jump-start your selling mojo.

Selling Products on Instagram

1. Harness the Selling Power of Your Instagram Photos

It’s true: We often don’t see our products the way others do.

On the Instagram selling front, the detail is everything. The site itself lends to beautiful photography, and whatever you’re selling needs to stand out on every feed. It’s easy to overlook your product photo quality as you become accustomed to seeing your own images time and again. When in doubt that your product photos measure up, ask an unbiased third party for an opinion. Also, measure your images against those of an Instagram seller you admire, or one who is successful in their niche. How does their image quality compare to yours, and could you be doing better?

Curate a collection of your best images for each product. By curating, instead of just choosing, you’ve carefully studied each product image and created a mental picture of the collection you want to show off. Colors, themes, shapes, and image clarity should flow and work off each other to tell the story of your product.

If you’re not using customer images of your product in the wild, you’re throwing money away. While your product photography needs to speak for your brand, the images your customers send in of them using your product are sheer, proverbial gold. 77% of online buyers say customer photographs of a product influence their buying decision.

Selling Products Instagram

2. Use a Selling Tool

You don’t have to do the work of selling on Instagram yourself. There are multiple online selling tools geared explicitly to Instagram. For best results, you should use these tools alongside services like Buzzoid, who will deliver Instagram likes to your photos automatically.

3. Liketoknow.it

This tool allows you to add the Liketoknow.it link to a product. Instagram users can then “like” your product photo and receive an email with the product information and how to buy.

4. Soldsie.com

The greatness of this app is that it allows buyers to click on items for sale in your feed, and purchase without ever leaving the site. This app can help buyers follow-through with the sale by avoiding routing them to another location actually to make the purchase.

5. Candid.io

Candid.io capitalizes on the hashtags you place on your product descriptions to help generate sales. It curates photos of your products based on the hashtags you’ve assigned. Customers can get permission to share your product images for a broader reach. And, you can enable one-click ordering to make it easier for customers to make a purchase.

6. Instaorders

Instaorders: After you set up an Instaorders account, you can import your Instagram product photos to their site. The images will sync to your Instaorders account and update as you add more. Add in your price and descriptions, and you’re ready to accept orders.

Up and coming solution tools for selling on Instagram are always popping up. Ultimately, you’ll still be learning about new ways to sell more. Keep an eye out and test a few until you find one that facilitates sales the best for your business.

Helpful Resources:

1. Top Free Instagram Analytics Tools To Use To Measure Site Performance

2. Advertising Products And Services On Instagram Increases Social Media Traffic

3. Want To Increase More Instagram Followers? Here’re Surefire And Successful Organic Strategies

4. Myths of Buying Instagram Likes Affecting You to Grow

5. How To Utilize Instagram To Grow Small Businesses

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Digital Marketing

Facebook Ads vs Google AdWords

Facebook Ads vs Google AdWords. Google Adwords network takes approximately 33% and Facebook has over 1.18 billion active users every day.

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Facebook Ads and Google AdWords

Many businesses use both Facebook Ads and Google AdWords. In our opinion, they are the best advertising platforms to expand business globally. When it comes to search engine usage, Google is the most popular search engine around; it has been serving more than 40,000 searchers per second.

Google Adwords network takes approximately 33% of digital ad revenue globally. On the other hand, Facebook has over 1.18 billion active users every day.

1. What are Google Ads?

Google Ads are called Google AdWords. It’s a PPC (Pay-Per-Click) marketing network that tracks advertisements funded by businesses. These advertisements appear on the Google website in the search results or other websites using Display Network or Search Partners of Google.

Search Network is the fundamental of Google Ads. It allows businesses to advertise their business information, like their services or the products they sell. Users who are constantly searching for services or products can easily view an advertisement placed in Google Ads.

Using the related keywords, you can search in the Search Network. Choose the keywords related to your business or product, and when the user searches for a product or service using the keyword, they will activate an ad that appears on the SERPs.

What are Google Ads

If the user is interested, they can click on the link and get the required information. Whenever the user clicks on an ad, the advertising has to pay a certain amount of money.

This process is called “Pay-Per-Click” marketing. You will give each keyword a “Max CPC”, informing Google how much you want to pay when a user clicks on the business ad.

Mainly, the goal of marketing on Google is to get existing or new customers to your business website who are constantly searching and actively looking for the service or product you provide.

2. What are Facebook Ads?

Similar to Google, Facebook Ads are paid ads that – you guessed it – appear on Facebook. Facebook Ads also works similar to Google; the users who click on the ads get paid by the business advertiser.

You can also choose to pay per 1000 impressions if you wish. With Facebook Ads, you don’t have keywords as you do with Google. Instead, you can narrow down your audience by their interests. For example, if you own a gym, you can choose to only target people interested in health and fitness.

Facebook Ads can show up in various places like:

  • Instagram Newsfeed
  • Facebook Newsfeed
  • Video Feeds
  • Facebook Marketplace
  • Messenger Inbox
  • Right-hand Column

Facebook is considered highly competitive over the years as it has a large number of active users monthly compared to any other social media platform.

That is why Facebook is creating prime space for a range of businesses to promote their business on Facebook.

Conclusion:

When it comes to spending your money for promoting your business, it can be challenging to know what to do. Do you choose Google Ads? Do you choose Facebook Ads? The good news is Facebook ads and Google AdWords are good options that can help you get more visitors to your website. Ideally, you’d use a combination of the two!

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