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How To Utilize Instagram To Grow Small Businesses

How to utilize Instagram to grow small businesses and promote your Instagram profile within the existing customers. Take full advantage of Instagram shoppable posts.

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how to utilize instagram to grow small businesses

Nowadays every business requires an active social media presence. The statement is true for every business whether it’s an enterprise, medium-sized business or just a startup. However, they are highly important for small businesses rather than that of the large ones.

Apple, Nike, Adidas etc. are huge names and if they stop utilizing social media I don’t think it’ll affect their sales at all. Fashion bloggers and tech freaks are already probing into their new designs and progress. They don’t require social media to market their product because other people are doing their job for them for free. But a startup that is new into the market needs to introduce its product or service to the masses; otherwise, you can’t make people aware of your presence.

utilize instagram to grow small businesses

Instagram is a significant entity for small businesses. Several small companies even started using Instagram solely. Instagram user data shows that 80% of the accounts follow a business. Instagram is providing a great many opportunities for small businesses to gain growth for their company.

The article will cover some beginner activities that will help you in stimulating growth for your businesses. And will help you in converting followers into customers. If you already have an Instagram profile and it isn’t active yet, then you can also benefit from this information. So let’s get started with it.

1. Promote your Instagram profile within the existing customers

After creating an Instagram profile, you may feel a little discouraging at first because you’ve to start from zero. Rather than gaining yourself random followers who are not even your potential target, start with your existing customers. Start by reaching out to your email subscribers. However, your email subscribers list is not the only channel to recruit yourself, customers, on Instagram. You can utilize other marketing channels to promote your Instagram profile like:

  • YouTube channel
  • Blog posts
  • Facebook
  • Twitter
  • Tumbler blogging
  • With purchase receipts

Insta Video Downloader – Simple online tool to download Instagram videos.

2. Showcase your product or service

So once you’ve got yourself enough followers. Followers don’t mean anything if you can’t entertain their interest or keep them hooked with your unique content. Want to know reasons why people follow brands over social media platforms?

showcase your product or service percentage responses

Well, the most important and common reason to follow a brand is that people are interested in their service or product. This reason certainly scores higher than that of gaining the incentive or discount. Encouraging or offer to your Instagram followers is a good start in acquiring more potential customers. But do not oversell your product or service by consistently providing offers and incentives because it makes people doubt your quality.

But appealingly showcasing your product or service is highly essential to keep people interested at all times. 65% of the top-performing Instagram posts are outcome-based.

Also Read: The 15 Most Important On-Site SEO Issues & Errors in [2019]

3. Run Instagram ads to maximize sales and engagement

Running ads on Instagram maximizes the visibility of your brand over Instagram and increase the engagement rate. The best thing about advertising on Instagram is that you can run ads in different formats like:

  • Video Ads
  • Picture based ads
  • Story based ads
  • Carousel ads
  • Collection ads

Instagram ads would require monitoring to test how they are working. Are they driving traffic? Where do they become ineffective? All this would require constant monitoring which isn’t possible without high-speed internet. And when we talk about high-speed reliable internet only Cox internet comes to my mind.

4. Take full advantage of Shoppable posts

Instagram was once just a place to showcase your photographs, and most of the celebrities used to show their lush life on it. But now every business is highly utilizing the potential of Instagram. Now Instagram provides an opportunity for sellers to sell their product through its shoppable posts directly. Well, you’ll be surprised to know that 60% of people use Instagram posts to find new products, and 75% of the people take action after viewing the post, especially the shoppable posts.

advantage of shoppable posts

The above photo is just a regular one, but the tag ads extra and readily available information to the picture. You don’t need to read the caption; the tag provides necessary information already like price and product name.

5. Tag Location

If you haven’t been utilizing location tag, then you weren’t putting Instagram’s full potential into use. Location tags help in maximizing engagement over the posts. Don’t believe it? Well, check out the graph below then.

tag location engagement per post

The graph clearly shows that posts with location tags have a higher engagement rate. Well, there is a valid reason for it. If you add a tag for a particular location, that post will have higher visibility in that specific territory. People viewing that specific location on Instagram will have higher chances to see your post.

Utilizing these five techniques to your new Instagram business page will help you achieve a higher conversion rate for starters.

Helpful Resources:

1. How Area Pages Can Improve Your Site’s Organic Traffic
2. How Can I improve My Website Design Skills?
3. How To Make Good Backlinks For E-commerce Websites [Online Shopping Portals]
4. Internet of Things (IoT) and It’s Security Provocations You Must Know!

I am an Instructor, Modern Full Stack Web Application Developer, Freelancer, Tech Blogger, and Technical SEO Expert.

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Business

Upgrades That Will Help Your Business Thrive

Once you’ve identified your goals and how to attain them, you can then grow your business in specific areas according to what you want to achieve.  The following 13 upgrades cover common areas of business that typically need developing:

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Upgrades That Will Help Your Business Thrive

Continuous improvement should be the primary goal of any business.  While it takes time and effort and some financial outlay, it’s crucial to continue growing and striving toward becoming the leader in your field.

This guide offers 13 ideas to help your business grow, increase your customer base, improve your productivity and boost your bottom line.

Start With A Solid Foundation

Before you commit to growth you should ensure your business is built on solid ground.  Here are some tips to help you begin:

Know your business – the use of tools such as benchmarking, market research and trend analysis will help you get a better picture of the factors affecting your business.

Take charge of your finances Make a commitment to understanding your daily, weekly, and monthly figures. Unless you have a dedicated accountant, you need to have a thorough understanding of your financial situation.

Prioritize your goals – identify those business goals which can be achieved relatively quickly and those which will require more time and financial investment. Make sure the goals you set are relevant and can be achieved in a realistic timeframe.

Develop a plan – once you’ve identified your goals, you will need to develop strategies to realize them and the best means of implementing those strategies.

Make your results measurable – work out how you are going to measure your results.  You may want to introduce devices such as a point system or desired percentage increase.

13 Ways To Upgrade Your Business

Once you’ve identified your goals and how to attain them, you can then grow your business in specific areas according to what you want to achieve.  The following 13 upgrades cover common areas of business that typically need developing:

Include reviews – today’s consumers place great value on the opinions of their peers when it comes to buying products. Upgrading your website to include customer reviews will help to increase sales and boost customer confidence. Be sure to include both good and bad reviews if you want to be taken seriously.

Upgrade your internet an upgrade to FTTP (fiber to the premises) now will pay big dividends for your business down the line and it doesn’t have to cost you anything.  Qualifying businesses connecting to high-speed NBN plans can enjoy a $0 upfront cost.

Computer Monitor and Other Remote Work Must-Haves

Introduce automation – there is a multitude of software and applications designed to reduce labor costs and increase productivity. Many are inexpensive and can free up small business owners, allowing them to focus more on growing their core business.

Increase your social media presence – rather than just a Facebook page and a presence on Instagram and Twitter, you should look at other forms of customer interaction such as articles, sponsorship, blogs, and webinars.

Start networking – as well as an online presence, you need to get out there more and attend industry-related events such as expos and seminars.  This is, not only to network with others in your field but also to forge new contacts with like-minded businesses, with cross-promotion in mind.

Create a rewards program – think of ways to reward your existing customers to maintain their loyalty and incentivize them to buy from you again.  These could include early access to specials and exclusive offers not available to the general public.

Create an email list – email addresses of existing customers are a valuable resource you should be taking full advantage of.  Send those on your mailing list regular reminders of what you have to offer, but make sure it’s valuable content rather than what could be perceived as spam.

Ask for feedback – another valuable resource is your customers’ opinions.  Ask them what they think of your products and then use this feedback to improve your product line and customer service.

Streamline your business – identify which products aren’t selling, which employees aren’t performing and any other areas that may be holding you back.  Make changes and be ruthless on behalf of your business.

Reduce overheads – look at ways to cut costs within your business such as transitioning to a remote workforce or outsourcing business processes such as payroll, HR, and bookkeeping.

Invest in your people – good staff morale translates into good customer service. Provide your employees additional training, advancement opportunities, and a fair wage to ensure a healthy company culture.

Improve your credentials – reduce your carbon footprint, introduce sustainable processes and practice corporate responsibility in order to retain and grow your customer base.

Increase cybersecurity upgrade your cybersecurity systems to make sure you are protected from the latest threats from hackers, malware, etc.  This is particularly important if you have a remote workforce.

Roughly half of all small businesses don’t make it past their fifth year of operation, so continuous improvement needs to be a priority from day one. Adopting just a few of the measures suggested here should help keep your business on trend, competitive, and above all, profitable.

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