Business
How To Utilize Instagram To Grow Small Businesses
How to utilize Instagram to grow small businesses and promote your Instagram profile within the existing customers. Take full advantage of Instagram shoppable posts.

Nowadays every business requires an active social media presence. The statement is true for every business whether it’s an enterprise, medium-sized business or just a startup. However, they are highly important for small businesses rather than that of the large ones.
Apple, Nike, Adidas etc. are huge names and if they stop utilizing social media I don’t think it’ll affect their sales at all. Fashion bloggers and tech freaks are already probing into their new designs and progress. They don’t require social media to market their product because other people are doing their job for them for free. But a startup that is new into the market needs to introduce its product or service to the masses; otherwise, you can’t make people aware of your presence.
Instagram is a significant entity for small businesses. Several small companies even started using Instagram solely. Instagram user data shows that 80% of the accounts follow a business. Instagram is providing a great many opportunities for small businesses to gain growth for their company.
The article will cover some beginner activities that will help you in stimulating growth for your businesses. And will help you in converting followers into customers. If you already have an Instagram profile and it isn’t active yet, then you can also benefit from this information. So let’s get started with it.
1. Promote your Instagram profile within the existing customers
After creating an Instagram profile, you may feel a little discouraging at first because you’ve to start from zero. Rather than gaining yourself random followers who are not even your potential target, start with your existing customers. Start by reaching out to your email subscribers. However, your email subscribers list is not the only channel to recruit yourself, customers, on Instagram. You can utilize other marketing channels to promote your Instagram profile like:
- YouTube channel
- Blog posts
- Tumbler blogging
- With purchase receipts
2. Showcase your product or service
So once you’ve got yourself enough followers. Followers don’t mean anything if you can’t entertain their interest or keep them hooked with your unique content. Want to know reasons why people follow brands over social media platforms?
Well, the most important and common reason to follow a brand is that people are interested in their service or product. This reason certainly scores higher than that of gaining the incentive or discount. Encouraging or offer to your Instagram followers is a good start in acquiring more potential customers. But do not oversell your product or service by consistently providing offers and incentives because it makes people doubt your quality.
But appealingly showcasing your product or service is highly essential to keep people interested at all times. 65% of the top-performing Instagram posts are outcome-based.
Also Read: The 15 Most Important On-Site SEO Issues & Errors
3. Run Instagram ads to maximize sales and engagement
Running ads on Instagram maximizes the visibility of your brand over Instagram and increase the engagement rate. The best thing about advertising on Instagram is that you can run ads in different formats like:
- Video Ads
- Picture based ads
- Story-based ads
- Carousel ads
- Collection ads
Instagram ads would require monitoring to test how they are working. Are they driving traffic? Where do they become ineffective? All this would require constant monitoring which isn’t possible without high-speed internet. And when we talk about high-speed reliable internet only Cox internet comes to my mind.
4. Take full advantage of Shoppable posts
Instagram was once just a place to showcase your photographs, and most of the celebrities used to show their lush life on it. But now every business is highly utilizing the potential of Instagram. Now Instagram provides an opportunity for sellers to sell their product through its shoppable posts directly. Well, you’ll be surprised to know that 60% of people use Instagram posts to find new products, and 75% of the people take action after viewing the post, especially the shoppable posts.
The above photo is just a regular one, but the tag ads extra and readily available information to the picture. You don’t need to read the caption; the tag provides necessary information already like price and product name.
5. Tag Location
If you haven’t been utilizing location tag, then you weren’t putting Instagram’s full potential into use. Location tags help in maximizing engagement over the posts. Don’t believe it? Well, check out the graph below then.
The graph clearly shows that posts with location tags have a higher engagement rate. Well, there is a valid reason for it. If you add a tag for a particular location, that post will have higher visibility in that specific territory. People viewing that specific location on Instagram will have higher chances to see your post.
Utilizing these five techniques to your new Instagram business page will help you achieve a higher conversion rate for starters.
Helpful Resources:
1. How Area Pages Can Improve Your Site’s Organic Traffic
2. How Can I improve My Website Design Skills?
3. How To Make Good Backlinks For E-commerce Websites [Online Shopping Portals]
4. Internet of Things (IoT) and It’s Security Provocations You Must Know!
Business
Benefits of a Handwritten Signature in E-Commerce
So why must you create a handwritten signature online to boost your e-commerce business? Research proves that including your handwritten signature in e-commerce, dealings can have a positive impact on business.

Times have evolved significantly, and what could be a better example than the transition into a competitive digital marketplace? Thanks to the rapid growth of e-commerce, gone are the days when merchants had to travel from town to town to conduct business.
Digital growth has allowed businesses to prosper online and in physical stores. Yet, despite the remarkable advancements of digitization, there are still some things that technology cannot beat. For instance, the significance and personal touch of a handwritten signature.
So why must you create a handwritten signature online to boost your e-commerce business? Research proves that including your handwritten signature in e-commerce, dealings can have a positive impact on business. Look at the benefits outlined below to know if it’s true.
1. A Handwritten Signature can Boost Your Brand Awareness
The e-commerce landscape has grown remarkably over the past couple of years, along with the rapid growth of technology. But in this competitive landscape, while businesses experienced better sales and greater revenue flows, they have lost their personal brand touch.
The fact is that boosting your online presence in a crowded e-commerce world takes some work. So what can you do to leave a lasting imprint of your brand’s uniqueness on clients online? By adding your handwritten signature, of course!
If there’s one thing that feels utterly personal and unique, it is a person’s handwritten signature. You can use digital technology to transfer your handwritten signature into your business correspondence online. It will help create an effective personal touch and help your clients distinguish you from the rest of the competition.
Just like putting your personal signature on business documents establishes you as a business entity. Similarly, a handwritten signature on business emails would do the same. It would help reflect your identity, brand voice, values, promises, and icons.
2. Personalization Assures Clients of Your Business Legitimacy
Do you know how a rapport is built? Surely you will say when two parties work to build mutual respect. If that’s the answer you gave, you are right. But how does one build a good rapport with their clients online?
Connecting and adding personal touches to correspondence to help foster trust and mutual respect. Believe us when we say a handwritten signature in an online correspondence makes clients feel respected and honored.
It helps the clients see your efforts in building a rapport with them and encourages them to do the same. Even from an advertising point of view, surely you’ll agree that maintaining a client is more cost-efficient than recruiting new ones.
Numerous apps and software available online help add handwritten signatures digitally to business correspondence online. Not just your name, but these apps make it possible to include your handwritten signature in your emails in a digital form.
All you need to do is invest in a signature-generating tool and transform your handwritten signature into your desired digital format. Then, all you have to do is add it to your emails of business correspondence to make clients and customers feel appreciated.
Any business owner who tries to equip their emails and client-facing letter with their signature and name in the introduction makes their business communication feel personal.
3. Better Response Rates
Have your response rates been lagging lately? Well, you can fix that problem by adding your handwritten signature to business communication. It has proven to amplify response rates significantly since it convinces recipients of the realness of the person behind the correspondence.
Moreover, a handwritten signature in business communications improves the message’s credibility. So while your advertising team sets a budget for the volume of print media or emails you send, you can work on including your handwritten signature in those.
Trust us; ads become more profitable and likely to convert leads into worthy clients when you make your message seem personalized. Personalization is a foolproof way to improve response rates, drive conversion and boost business.
One fact that has become obvious over the years is that businesses can seem like robotic conglomerates in e-commerce. And frankly, no matter how compelling it may seem, no one likes engaging with robotic corporations.
E-commerce business owners can simply solve that with their human signature in digital messages. It will encourage clients to respond, but the handwritten signature would assure them they are dealing with real people, not machines.
4. Adds Professionalism and Class to Emails and Business Communication
There’s no denying that handwritten signatures carry infinite charm and class. It also appears very professional when business owners sign on business communication. If you wish for your business correspondence to look professional and classy, here’s what to add:
- Your name and company position
- Your handwritten signature
- Legal disclaimer
- Contact information of your company
- Brand logo and name
Final Thoughts
E-commerce is a competitive landscape, with businesses of all sizes present on it. In the crowd present online, it can be quite challenging to grab the attention of your target audience and desirable clients.
However, you only need to create a handwritten signature to give your e-commerce presence significant leverage. From a touch of personalization to appearing professional and authoritative, a handwritten signature on online business correspondence can provide many benefits.
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