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How To Utilize Instagram To Grow Small Businesses

How to utilize Instagram to grow small businesses and promote your Instagram profile within the existing customers. Take full advantage of Instagram shoppable posts.

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how to utilize instagram to grow small businesses

Nowadays every business requires an active social media presence. The statement is true for every business whether it’s an enterprise, medium-sized business or just a startup. However, they are highly important for small businesses rather than that of the large ones.

Apple, Nike, Adidas etc. are huge names and if they stop utilizing social media I don’t think it’ll affect their sales at all. Fashion bloggers and tech freaks are already probing into their new designs and progress. They don’t require social media to market their product because other people are doing their job for them for free. But a startup that is new into the market needs to introduce its product or service to the masses; otherwise, you can’t make people aware of your presence.

utilize instagram to grow small businesses

Instagram is a significant entity for small businesses. Several small companies even started using Instagram solely. Instagram user data shows that 80% of the accounts follow a business. Instagram is providing a great many opportunities for small businesses to gain growth for their company.

The article will cover some beginner activities that will help you in stimulating growth for your businesses. And will help you in converting followers into customers. If you already have an Instagram profile and it isn’t active yet, then you can also benefit from this information. So let’s get started with it.

1. Promote your Instagram profile within the existing customers

After creating an Instagram profile, you may feel a little discouraging at first because you’ve to start from zero. Rather than gaining yourself random followers who are not even your potential target, start with your existing customers. Start by reaching out to your email subscribers. However, your email subscribers list is not the only channel to recruit yourself, customers, on Instagram. You can utilize other marketing channels to promote your Instagram profile like:

  • YouTube channel
  • Blog posts
  • Facebook
  • Twitter
  • Tumbler blogging
  • With purchase receipts

Insta Video Downloader – Simple online tool to download Instagram videos.

2. Showcase your product or service

So once you’ve got yourself enough followers. Followers don’t mean anything if you can’t entertain their interest or keep them hooked with your unique content. Want to know reasons why people follow brands over social media platforms?

showcase your product or service percentage responses

Well, the most important and common reason to follow a brand is that people are interested in their service or product. This reason certainly scores higher than that of gaining the incentive or discount. Encouraging or offer to your Instagram followers is a good start in acquiring more potential customers. But do not oversell your product or service by consistently providing offers and incentives because it makes people doubt your quality.

But appealingly showcasing your product or service is highly essential to keep people interested at all times. 65% of the top-performing Instagram posts are outcome-based.

Also Read: The 15 Most Important On-Site SEO Issues & Errors in [2019]

3. Run Instagram ads to maximize sales and engagement

Running ads on Instagram maximizes the visibility of your brand over Instagram and increase the engagement rate. The best thing about advertising on Instagram is that you can run ads in different formats like:

  • Video Ads
  • Picture based ads
  • Story based ads
  • Carousel ads
  • Collection ads

Instagram ads would require monitoring to test how they are working. Are they driving traffic? Where do they become ineffective? All this would require constant monitoring which isn’t possible without high-speed internet. And when we talk about high-speed reliable internet only Cox internet comes to my mind.

4. Take full advantage of Shoppable posts

Instagram was once just a place to showcase your photographs, and most of the celebrities used to show their lush life on it. But now every business is highly utilizing the potential of Instagram. Now Instagram provides an opportunity for sellers to sell their product through its shoppable posts directly. Well, you’ll be surprised to know that 60% of people use Instagram posts to find new products, and 75% of the people take action after viewing the post, especially the shoppable posts.

advantage of shoppable posts

The above photo is just a regular one, but the tag ads extra and readily available information to the picture. You don’t need to read the caption; the tag provides necessary information already like price and product name.

5. Tag Location

If you haven’t been utilizing location tag, then you weren’t putting Instagram’s full potential into use. Location tags help in maximizing engagement over the posts. Don’t believe it? Well, check out the graph below then.

tag location engagement per post

The graph clearly shows that posts with location tags have a higher engagement rate. Well, there is a valid reason for it. If you add a tag for a particular location, that post will have higher visibility in that specific territory. People viewing that specific location on Instagram will have higher chances to see your post.

Utilizing these five techniques to your new Instagram business page will help you achieve a higher conversion rate for starters.

Helpful Resources:

1. How Area Pages Can Improve Your Site’s Organic Traffic
2. How Can I improve My Website Design Skills?
3. How To Make Good Backlinks For E-commerce Websites [Online Shopping Portals]
4. Internet of Things (IoT) and It’s Security Provocations You Must Know!

I am an Instructor, Modern Full Stack Web Application Developer, Freelancer, Tech Blogger, and Technical SEO Expert.

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Business

Six Ways You Can Start an Online Counseling Business

Counseling is an essential service, especially during a pandemic. Here are ways for you to start an online counseling business.

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Create a Captivating Brand Identity

counseling is one of the most critical aspects of mental health. It can provide individuals with the tools to cope with their mental health issues. counseling can help people understand and manage their emotions, set boundaries, communicate effectively, and develop healthy coping mechanisms. Additionally, counseling can provide support and guidance during difficult times.

If you or someone you know is struggling with mental health issues, don’t hesitate to seek counseling services. counseling can make a world of difference in managing mental health issues; however, good for you if you want to start a career in online counseling! It’s a great career choice.

It would help if you did a few things to start an online counseling business. Here are seven steps you can take to get started:

1. Research the field of online counseling

Before you start your business, it’s essential to research the field of online counseling. This will give you a better understanding of the industry and what it takes to succeed. Additionally, research can help you identify potential opportunities and challenges in starting an online counseling business.

There are many resources online you can check out. The Association for Counselor Education and Supervision (ACES) is a great place to start. ACES provides resources and information for counselors, educators, and supervisors. Also, the American Psychological Association has a helpful website with resources for mental health professionals.

There are also many books you can invest in if you want to know the basics of counseling. Make sure to invest in them.

2. Get certified as a counselor.

To start an online counseling business, you need to be certified as a counselor. This will ensure that you have the necessary credentials to provide counseling services. There are many ways to become certified as a counselor. The American Counseling Association (ACA) offers certification in several areas, including Licensed Professional Counselor (LPC), National Certified Counselor (NCC), and Registered Mental Health Counselor Intern (RMHCI).

Another way to become certified is through the National Board for Certified Counselors (NBCC). The NBCC offers the Master Addictions Counselor (MAC) credential. To be eligible for this credential, you must have a master’s degree in counseling from an accredited institution and pass the National Counselor Exam for Addictions Counselors (NCEAC).

To become a certified counselor, you must meet specific requirements. These requirements vary depending on the credentialing organization. However, most organizations require you to have a master’s degree in counseling, complete an internship, and pass a national exam.

Learning about mental health

3. Choose your specialty area.

After you’ve done your research and decided to enter the field of online counseling, it’s time to choose your specialty area. Consider your interests, experiences, strengths, and weaknesses when choosing a specialty area. It’s essential to select a place that you’re passionate about to provide quality services to your clients.

Some of the most popular specialty areas include marriage and family counseling, substance abuse counseling, mental health counseling, and trauma counseling.

Once you’ve chosen your specialty area, you can build your knowledge base by taking courses, reading books, and attending conferences.

4. Build your website

Your website is one of the most critical aspects of your online counseling business. Therefore, it’s essential to ensure that your website is professional and informative. Your website should include information about your services, rates, contact information, and a blog.

Additionally, your website should be easy to navigate and user-friendly. Prospective clients should be able to find what they’re looking for easily. They’re likely to leave your site and look elsewhere if they can’t.

5. Do Content Marketing

Content marketing is a great way to attract new clients to your online counseling business. Content marketing is creating and sharing content (such as blog posts, infographics, videos, etc.) relevant to your target audience. Content marketing aims to attract potential clients to your website and convert them into paying customers.

You can also try hiring an SEO expert to help you out. Certain companies, such as SEO services, can help you out. These experts know how to increase visits to your website and increase the number of clients you have in no time.

6. Use social media

Social media is a great way to promote your online counseling business. It allows you to reach a large audience with minimal effort. When using social media, it’s essential to be professional and consistent. Post interesting and informative content that will engage your followers.

Additionally, make sure to post regularly and interact with your followers. They’re likely to lose interest and stop following you if you don’t. Some of the most popular social media platforms for counselors include Twitter, Facebook, LinkedIn, and Instagram.

Starting an online counseling business can be a great way to help people during a pandemic. There are several ways to become certified as a counselor, and it’s essential to choose an area that you’re passionate about. You should also build your website and do content marketing to attract new clients. Additionally, use social media to promote your business. These are just a few things you can do to start your own online counseling business.

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