Connect with us

Business

How To Utilize Instagram To Grow Small Businesses

How to utilize Instagram to grow small businesses and promote your Instagram profile within the existing customers. Take full advantage of Instagram shoppable posts.

mm

Published

on

how to utilize instagram to grow small businesses

Nowadays every business requires an active social media presence. The statement is true for every business whether it’s an enterprise, medium-sized business or just a startup. However, they are highly important for small businesses rather than that of the large ones.

Apple, Nike, Adidas etc. are huge names and if they stop utilizing social media I don’t think it’ll affect their sales at all. Fashion bloggers and tech freaks are already probing into their new designs and progress. They don’t require social media to market their product because other people are doing their job for them for free. But a startup that is new into the market needs to introduce its product or service to the masses; otherwise, you can’t make people aware of your presence.

utilize instagram to grow small businesses

Instagram is a significant entity for small businesses. Several small companies even started using Instagram solely. Instagram user data shows that 80% of the accounts follow a business. Instagram is providing a great many opportunities for small businesses to gain growth for their company.

The article will cover some beginner activities that will help you in stimulating growth for your businesses. And will help you in converting followers into customers. If you already have an Instagram profile and it isn’t active yet, then you can also benefit from this information. So let’s get started with it.

1. Promote your Instagram profile within the existing customers

After creating an Instagram profile, you may feel a little discouraging at first because you’ve to start from zero. Rather than gaining yourself random followers who are not even your potential target, start with your existing customers. Start by reaching out to your email subscribers. However, your email subscribers list is not the only channel to recruit yourself, customers, on Instagram. You can utilize other marketing channels to promote your Instagram profile like:

  • YouTube channel
  • Blog posts
  • Facebook
  • Twitter
  • Tumbler blogging
  • With purchase receipts

Insta Video Downloader – Simple online tool to download Instagram videos.

2. Showcase your product or service

So once you’ve got yourself enough followers. Followers don’t mean anything if you can’t entertain their interest or keep them hooked with your unique content. Want to know reasons why people follow brands over social media platforms?

showcase your product or service percentage responses

Well, the most important and common reason to follow a brand is that people are interested in their service or product. This reason certainly scores higher than that of gaining the incentive or discount. Encouraging or offer to your Instagram followers is a good start in acquiring more potential customers. But do not oversell your product or service by consistently providing offers and incentives because it makes people doubt your quality.

But appealingly showcasing your product or service is highly essential to keep people interested at all times. 65% of the top-performing Instagram posts are outcome-based.

Also Read: The 15 Most Important On-Site SEO Issues & Errors in [2019]

3. Run Instagram ads to maximize sales and engagement

Running ads on Instagram maximizes the visibility of your brand over Instagram and increase the engagement rate. The best thing about advertising on Instagram is that you can run ads in different formats like:

  • Video Ads
  • Picture based ads
  • Story based ads
  • Carousel ads
  • Collection ads

Instagram ads would require monitoring to test how they are working. Are they driving traffic? Where do they become ineffective? All this would require constant monitoring which isn’t possible without high-speed internet. And when we talk about high-speed reliable internet only Cox internet comes to my mind.

4. Take full advantage of Shoppable posts

Instagram was once just a place to showcase your photographs, and most of the celebrities used to show their lush life on it. But now every business is highly utilizing the potential of Instagram. Now Instagram provides an opportunity for sellers to sell their product through its shoppable posts directly. Well, you’ll be surprised to know that 60% of people use Instagram posts to find new products, and 75% of the people take action after viewing the post, especially the shoppable posts.

advantage of shoppable posts

The above photo is just a regular one, but the tag ads extra and readily available information to the picture. You don’t need to read the caption; the tag provides necessary information already like price and product name.

5. Tag Location

If you haven’t been utilizing location tag, then you weren’t putting Instagram’s full potential into use. Location tags help in maximizing engagement over the posts. Don’t believe it? Well, check out the graph below then.

tag location engagement per post

The graph clearly shows that posts with location tags have a higher engagement rate. Well, there is a valid reason for it. If you add a tag for a particular location, that post will have higher visibility in that specific territory. People viewing that specific location on Instagram will have higher chances to see your post.

Utilizing these five techniques to your new Instagram business page will help you achieve a higher conversion rate for starters.

Helpful Resources:

1. How Area Pages Can Improve Your Site’s Organic Traffic
2. How Can I improve My Website Design Skills?
3. How To Make Good Backlinks For E-commerce Websites [Online Shopping Portals]
4. Internet of Things (IoT) and It’s Security Provocations You Must Know!

I am an Instructor, Modern Full Stack Web Application Developer, Freelancer, Tech Blogger, and Technical SEO Expert.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

How To Maximize Cloud Computing For Your Business

If you’re a business owner and have been using cloud computing, this article will discuss several methods that will help you maximize cloud computing for your business:

mm

Published

on

How To Maximize Cloud Computing For Your Business

As time passes by, technology advances to advance. With everything going digital now, the traditional use of portable hard drives is slowly disappearing. The best example is how businesses continue to take advantage of cloud-based services for convenience and mainly to increase their productivity. If you’re not familiar with cloud computing, it pertains to the delivery of services that stores and access data via the internet. It commonly includes servers, cloud storage services, online databases, and many others.

Most companies turn to cloud computing for security, data synchronization, and convenience. Flexibility and collaboration are also common factors. One advantage of using cloud computing services is that it reduces operating costs. Though it’s not often mentioned, sustainability is another reason why companies switch to cloud computing. Moving to the cloud lessens the usage of physical data centers, thus saving energy and reducing the impact on the environment.

There are many ways of improving your business with cloud computing. However, there are still companies that are yet to discover the full capabilities of cloud computing. If you’re a business owner and have been using cloud computing, this article will discuss several methods that will help you maximize cloud computing for your business:

1. Improve Security

Your chosen cloud provider comes with a security system. Because of this, your files are most likely safer in the cloud. However, essential cloud services only offer basic security, so you still have to be careful. Security breaches can badly affect your business. Hackers make these attacks, but sometimes they could also be caused by an employee.

How To Maximize Cloud Computing For Your Business

One way of improving cloud security is to employ features that help monitor end-user activities. By spotting suspicious usage patterns and activities, you could prevent a security breach. Training your employees and equipping them with security tools is the best way to prevent such attacks. This could be further enhanced by setting up additional security protocols and educating them on cybersecurity. Another way is to restrict access to important files. You can do this by setting passwords on such files.

2. Utilize File Syncing and Organization

The right cloud infrastructure solution for your business will provide your team access to the newest files anywhere. Instant file synchronization is another benefit of using the cloud. The cloud is a virtual location where you and your team can conveniently share files. This is very useful for businesses that allow employees to work remotely. With a stable internet connection, your staff can work from anywhere in the world and access files on any device, allowing flexibility.

Also, cloud data storage has a similar structure to a filing cabinet, where files are stored in folders within the storage (filing cabinet). It’s essential to construct a storage layout and establish a standard labeling system if you’re sharing access with your team. Organize your files from the beginning and as you go. This will make it easy to find and identify files whenever they’re needed.

3. Back-Up Data

Backing up data is another crucial security consideration in businesses. Similar to file syncing, you can update your backup data as you work with the cloud. The cloud can duplicate the data you input into another site (off-site) where they’re secure from threats. This will also enable you to access the backup data when an error occurs conveniently. More importantly, it guarantees business continuity and reliable data recovery.

4. Optimize Communication

Use cloud computing services that offer more features that optimize communication, like calendars and emails. This will help you arrange meetings more efficiently. You can even facilitate more extensive collaborations and set synchronized deadlines for projects.

Cloud computing data center. Storage cloud on computer data center background. 3d illustration

5. Monitor Data Analytics

Look for cloud providers that offer big data analytics. This will enable your cloud service to collect data about your business’ buyers, trends, performance, etc. Then, these data can be calculated to identify growth opportunities. Other data analytic services collect information that may help create solutions to your business’s workflow problems.

6. Stay Up-To-Date

System updates are a must in cloud services to patch up bugs, address technical issues, and adapt to the changing consumer needs. So, when there are system updates, make sure to implement them once you’ve verified compatibility where applicable.

7. Use Social Media

Social media is possibly the most successful platform in digital marketing. However, it is often overlooked as an application of cloud computing. Social networking sites will help you find your customers and easily share data with them through page posts.

Final Thoughts

Although there are numerous ways to maximize cloud computing for businesses, these are the most helpful. With the increased use of cloud computing, companies can quickly improve and boost their productivity and efficiency when these services are maximized to their full potential.

Continue Reading
Advertisement
Advertisement
Technology3 hours ago

5 Best Digital Technology To Implement In Industry

Internet4 days ago

Can the UK Host Europe’s First Spaceport?

Business5 days ago

How To Maximize Cloud Computing For Your Business

Business1 week ago

Getting Better ROI On Your Salesforce Marketing Cloud With Ready To Use Solutions

Automotive1 week ago

What Are Parking Management Systems? What is the Importance?

Gadgets1 week ago

Best Smartwatch For Gifting in 2021

Internet1 week ago

App Marketing Strategies: Crucial Things You Should Know

Business2 weeks ago

Technological Inventions You Can Write Your Essay About

Automotive2 weeks ago

Maruti Car Insurance Renewal in 5 Easy Steps Online

Business2 weeks ago

3 Ways to Create a Successful Hybrid Work Model

Advertisement

Trending