Nowadays every business requires an active social media presence. The statement is true for every business whether it’s an enterprise, medium-sized business or just a startup. However, they are highly important for small businesses rather than that of the large ones.
Apple, Nike, Adidas etc. are huge names and if they stop utilizing social media I don’t think it’ll affect their sales at all. Fashion bloggers and tech freaks are already probing into their new designs and progress. They don’t require social media to market their product because other people are doing their job for them for free. But a startup who is new into the market need to introduce its product or service to the masses otherwise you just can’t make people aware of your presence.
Instagram is a major entity for small businesses. Several small businesses even started using Instagram solely. Instagram user data shows that 80% of the accounts follow a business. Instagram is providing a great many opportunities for small businesses to gain growth for their company. The article will cover some beginner activities that will help you in stimulating growth for your businesses. And will help you in converting followers into customers. If you already have an Instagram profile and it isn’t active yet then you can also benefit from this information. So let’s get started with it.
1. Promote your Instagram profile within the existing customers:
After creating an Instagram profile, you may feel a little discouraging at first because you’ve to start from zero. Rather than gaining yourself random followers which are not even your potential target, start with your existing customers. Start by reaching out to your email subscribers. However, your email subscribers list is not the only channel to recruit yourself customers on Instagram. You can utilize other marketing channels to promote your Instagram profile like:
• YouTube channel
• Blog posts
• Tumbler blogging
• With purchase receipts
2. Showcase your product or service:
So once you’ve got yourself enough followers. Followers don’t mean anything if you can’t entertain their interest or keep them hooked with your unique content. Want to know reasons why people follow brands over social media platforms?
Well, the most important and common reason to follow a brand is that people are interested in their service or product. This reason certainly scores higher than that of gaining the incentive or discount. Providing incentive or offer to your Instagram followers is a good start in acquiring more potential customers. But do not oversell your product or service by constantly providing offers and incentives because it makes people doubt your quality.
But showcasing your product or service in an appealing way is highly important to keep people interested at all times. In fact, 65% of the top performing Instagram posts are product based.
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3. Run Instagram ads to maximize sales and engagement:
Running ads on Instagram maximizes the visibility of your brand over Instagram and increase the engagement rate. The best thing about advertising on Instagram is that you can run ads in different formats like:
• Video Ads
• Picture based ads
• Story based ads
• Carousel ads
• Collection ads
Instagram ads would require monitoring to test how they are working. Are they driving traffic? Where do they become ineffective? All this would require constant monitoring which isn’t possible without high-speed internet. And when we talk about high-speed reliable internet only Cox internet comes to my mind. Cox internet prices and performance both are unbelievable.
4. Take full advantage of Shoppable posts:
Instagram was once just a place to showcase your photographs and most of the celebrities used to show their lush life on it. But now every business is highly utilizing the potential of Instagram. Now Instagram provides an opportunity to sellers to directly sell their product through its shoppable posts. Well, you’ll be surprised to know that 60% of people use Instagram posts to find new products and 75% of the people absolutely take action after viewing the post especially the shoppable posts.
The above photo is just a regular one but the tag ads extra and readily available information to the photo. You don’t need to read the caption, the tag provides basic information already like price and product name.
5. Tag Location:
If you haven’t been utilizing location tag then you weren’t putting Instagram’s whole potential into use. Location tags help in maximizing engagement over the posts. Don’t believe it? Well, check out the graph below then.
The graph clearly shows that posts with location tags have a higher engagement rate. Well, there is a valid reason for it. If you add a tag for a particular location. That post will have higher visibility in that particular territory. People viewing that specific location on Instagram will have higher chances to view your post.
Utilizing these five techniques to your new Instagram business page will help you achieve a higher conversion rate for starters.
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