Connect with us

Google Analytics

Must Know Google Analytics Data Hacks For Quick SEO Win

Google Analytics is a Web analytics software service that provides web statistics, Analytics & Data Insights. Must Know Google Analytics Data Hacks For Quick SEO Win in 2019.

Published

on

Google Analytics Data Hacks

If you have planned an SEO strategy and have been implementing it for a while now, you need reports to check if your strategy works or not.

Google Analytics is exactly that; it provides you in-depth reports so that you can revamp your strategies and optimize your site better for improved outcomes. With a wide variety of features, here’s how you can use Google Analytics for a quick SEO win.

Google Analytics for a quick SEO win in 2019

1. Traffic Flow Optimization

There are so many websites that have web pages with incredible traffic flow. However, despite impressive traffic, there is hardly any conversion.

It is important for any site to have a strategy that directs this traffic to reasonable conversion. And if you want to come up with a strategy, you have to first know the incoming and outgoing traffic for every page on your website.

To have a record of traffic flow, follow what’s given below. Upon changing the settings to this, you will be able to track user flow. There are other intricate settings that you can change within this as well.

Audience >> benchmarking >> users flow

2. Link Opportunities Using Referral Traffic

Referral traffic is a reflection of the efforts you put into outreach. With more referral traffic, the reputation of your website increases. Monitoring referral traffic and links that you get from this can help you build more links in the future.

For this, it is important to get a referral traffic report. You can get referral traffic report by going to the option called ‘acquisition’ >> all traffic >> referrals.

3. Keyword Optimization

Keyword optimization begins with identifying the intention of your audience. There are four kinds of keyword intent- navigational, informational, investigational, and transactional.

See what your audience looks for using queries report and make sure you are catering to their exact needs. Based on the nature of your website, you would want your website to rank for one of the types of keyword intents.

You can even unlock other data related to keywords using queries report on Google Analytics which would give you more insight into where the traffic flows.

However, when you make this change and unlock other keyword data, the filter applies to the new visits, excluding changes to historical data. You will find this control in ‘filters’ in admin option, in the left taskbar.

4. Track Conversions

It is the ultimate goal of any website to convert their visitors; and the process of converting users is called conversion rate optimization (CRO). There are many strategies that people follow to convert visitors, like, making them fill a form, sign up, downloading eBook, etc. You would also find a number of tools on Google Analytics that help you make conversions.

Visitor actions and behavior can give you an idea whether or not they are following the process of conversion. When you track the process and see what visitors are doing on your website, you would be able to lead your audiences to what you desire more conveniently.

5. Tightening Funnel

Having a funnel is having set steps to lead a visitor from being a mere visitor to being converted. This funnel helps you calculate the success rate of your strategy. The funnel should lead the visitor very efficiently from one level to the next level, making it a definite push and conversion.

For this, tightening the funnel might help more. This means, having a micro-perspective instead of a macro-perspective so that each step more intricately pushes the visitor down the funnel.

6. Track Events

When you track events, you would be able to see what visitors do on any specific page of your website, which would give you some more insight into what visitors want from you.

As a visitor visits a specific page on your website, you can track a link or an event. This can be done by using tracking codes. This can be a catch if you are not into technical stuff. If so, you can make use of a code generator and track events.

7. Detailed Insights

If you want to track factors, like click-through rate, the number of times your pages appear in the SERPs, or the average ranking of your pages in the SERPs, you would need a Google Search Console account and integrate it with Google Analytics for a detailed report.

Detailed Insights, Track Events & Conversions

8. Landing Page Reports

It is important to have an easily navigable landing page that lets people look for what they want effortlessly. For this, you would have to analyze your landing page and see where visitors might be finding it problematic to navigate to other pages.

Moreover, engagement has become a significant ranking factor; and landing page reports help in tracking engagement as well.

In order to get landing page reports, you have to go to the option ‘Acquisition’ >> Search Console >> Landing Pages.

9. Site Speed

You’re risking your conversion rate if your website takes too long to load. Furthermore, Google emphasizes the page loading speed in its algorithm as a major ranking factor.

And since people access websites on their phones more often than systems these days, you have to make sure your website is mobile friendly.

To know how many people use their phone to access your website and what is the loading speed for your site, you can go to Behavior >> Site Speed >> Overview.

Also Read: 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins

10. Customized Alert

Every time there is an algorithm update, you can expect fluctuations; even if it is a faint fluctuation. You can’t really tell if or not your website would be impacted by an algorithm update. That way, getting notified might be able to save you. You would find out sooner and would be able to make changes before it is too late.

Go to admin and look for the custom alerts option. Once you click on ‘new alert’ and configure the settings, you would be notified every time there is a significant change in analytics.

11. Customized Seo Dashboard

Having a custom SEO dashboard means you would have a quick glance at your SEO stats. This reduces the amount of time you would have to spend on analyzing SEO reports. As a result, you get more time to implement your SEO strategies and quickly go through the stats.

Customized SEO Dashboard

While you can import an existing SEO dashboard that is pre-configured to, later on, making little changes here and there, you can even create a new one.

Google Analytics is quite an impressive tool with an incredible variety of functions that can help you improve your website’s performance.

Whether you look for basic features or want to look at the nuances, you have it all if you are using Google Analytics. These hacks that we have mentioned above not only help you monitor your website but also help you take care of the SEO part.

An SEO content specialist working in the digital marketing industry from the past 5 years excels in creating content for various niches. He currently works at Stan Ventures, an Indo-American digital marketing agency. He is enthusiastic to learn about blogger outreach services and the latest Google algorithm updates that roll out frequently.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

Data-Driven Decision Making: The Benefits of Analytics

To compete with many industry rivals, companies of all sizes embrace the power of data analysis to improve their operations and make more informed choices.

mm

Published

on

Constructing the Ads

There is no denying the internet has led to a broader marketplace and higher consumer demand. Consequently, many businesses are going up against a considerable amount of competition when attempting to acquire new customers and increase their profit margin.

To compete with many industry rivals, companies of all sizes embrace the power of data analysis to improve their operations and make more informed choices.

If you would like to anticipate market shifts with ease, manage potential risks, and identify potential problems before they arise, determine the benefits of analytics.

1. Manage Risk

Every business owner will have to make crucial decisions that shape a company’s direction, revenue, and reputation. Before rushing in, you should use big data to gain insight into consumer behavior and opinions.

As a result, you could create more intelligent business strategies to mitigate risk.

analytics-traffic

To manage risk, you should:

  • Gather data
  • Consider the dangers/trends to discover
  • Set a data analysis timeline
  • Generate a report – use visuals
  • Review the results – aim to identify patterns
  • Introduce a solution
  • Monitor findings – identify new trends and high-risk issues

Businesses of all sizes can face many risks. These could range from an unexpected event (such as a potential flood or fire) or unavailability of essential resources (such as supply chain issues or hardware failure).

Data analysis can identify and manage the risk by developing an appropriate strategy, which could include avoidance, mitigation, or acceptance.

2. Retain More Customers

Any business that wants to create a strong customer base would be wise to embrace big data. A business analyst will gather, analyze, and provide a report on various data trends, which will enable them to personalize the shopping experience.

For example, Amazon uses predictive analytics to anticipate possible products their customers might like to buy, after analyzing their past orders and online behavior.

Gaining a deeper understanding of your customers’ online actions and preferences can lead to more effective marketing strategies.

For this reason, many eCommerce companies are choosing to follow in Amazon’s footsteps by creating more targeted campaigns. Consequently, they can meet or exceed their customers’ needs and secure their loyalty.

Data analytics can help you to anticipate your customers’ preferences, but it can also improve their experience with your brand.

For example, by gathering your customers’ opinions, it’s possible you could discover they don’t like contacting an outsourced call center for product support.

Consequently, you could cut the outsourced service from your operations and take calls in-house instead. It could help you to reduce complaints and, in turn, call waiting times while promoting your business to retain more customers.

If you want to take your brand to the next level, you would be smart to hire a business analyst. Alternatively, you could invest in your employees’ education by funding an online MS in analytics program.

Your business will find it easier to manage and utilize complex data to improve your operations.

Google Analytics for a quick SEO win

3. Create Targeted Marketing Campaigns

Data analysis is allowing companies in all industries to develop more targeted marketing campaigns. For example, by analyzing consumer behavior, patterns, and trends, you will be able to deliver customized advertisements to grow your brand engagement and revenue.

Segmented, personalized email newsletters are a prime example of targeted marketing campaigns. A company can build a persona of a customer based on their name, location, past purchases, online behavior, and engagement with their products.

As a result, a subscriber could receive a customized email in their inbox that complements their specific needs. It could lead to greater brand engagement, a higher clickthrough rate, and a more significant profit margin.

4. Develop Forward-Thinking Products

Thanks to big data, there is no longer a need to rely on instinct when developing products or updating existing ones. Accumulating and analyzing large sets of data will enable companies to make informed choices about products that complement their demographic.

Utilizing data could ultimately help a business to remain competitive in a saturated market. However, it is essential to introduce processes to gather customer feedback once a product is on the market or updated.

5. Anticipate Customer Needs

To blow all your competition out of the water, you must look for ways to exceed your customers’ expectations. You can use data to get to know your target market rather than assuming their potential problems or requirements.

By collecting the data as possible on your customers, analyzing their online behavior, and reviewing their previous orders, you could potentially anticipate their needs.

For instance, you could send them an email, offer, or reminder, which could encourage them to buy a product, upgrade a subscription, or invest in a service.

The above tactics can ultimately make a customer feel valued, which can lead to a long-lasting relationship and a more significant profit margin.

6. Budget Control

Every penny helps in business. To take tighter control of your finances and maximize every dollar, you must utilize business analytics to help your company to remain within its budget.

By gaining a good understanding of your customers, anticipating their needs, and gaining an advantage over your competitors, you will be able to grow your revenue with ease and avoid unexpected costs.

It can, therefore, be an ideal tactic for financial planning and growth.

Google Analytics Platform

7. Pricing Analysis

A small profit margin can often force many organizations to close their doors for good. If you do not want to become another statistic, you must look for ways to improve your product and service pricing.

Pricing analysis could be the key to more substantial profitability and long-term success in your industry. It works by profiling your competitors’ prices and analyzing your target audience’s wants and needs.

So you can create a pricing strategy to attract customers, generate more significant revenue, and increase your company’s share of the market.

8. Measure Goals and Objectives

Business analytics can also provide your organization with a clearer insight into its goals and objectives. For instance, a business analyst will use data visualization to track your company’s past and current performance and then compare it against its goals, objectives, and key performance indicators (KPIs).

9. Support Business Efficiency

In today’s competitive marketplace, you cannot afford to let your customers or clients down.

As it is possible to gather data at lightning speed, a business analyst can immediately discover a progress problem or a dip in your performance, so your business can quickly adjust its operations based on their recommendations.

Data analysis can ultimately improve business efficiency while saving it both time and money.

10. Competitor Analysis

Every brand must attempt to stand out from the crowd to grab their target market’s attention and secure their custom.

However, poor competitor analysis could lead to a business failing to generate an attractive USP. To gain an in-depth understanding of your rivals, you would be smart to utilize analytics.

By doing this, you can be able to:

  • Identify your competitors
  • Measure rivals’ strengths and weaknesses
  • Discover brands’ various challenges
  • Identify the right and wrong target market

11. Quick Decision Making

Uncertainty can lead to slower business decisions, which prevent your brand from gaining a strong foothold in a market.

Business analytics can speed up decision making, as it enables companies to understand and forecast potential challenges and can provide various strategies for growth.

12. How Data Analysis Works

Data analytics comprises of more than one technology. It is a combination of many techniques and skills that work in unison to provide an outcome. The most common analytic methods can include:

Machine learning – a form of artificial intelligence (AI) that trains a machine how to analyze large, complex sets of data at a fast rate.

Data mining – software that enables you to analyze large data sets to identify patterns.

Data management – a program that maintains data quality standards.

Predictive analytics – technology that utilizes machine learning techniques and statistical algorithms to identify outcomes by analyzing historical data.

Text mining – a natural language processing and machine learning technology that can analyze text from comment fields, the web, emails, and books to uncover industry or business insights.

Business analytics training could ultimately help you or your team analyze large sets of data and then make strategic decisions for your organization.

Conclusion

Businesses cannot afford to make uninformed decisions in today’s modern world. Due to the number of competitors in every industry, you owe it to both your organization and staff to give your company the best possible chance of success.

By analyzing data, you will be able to take more calculated risks in business, grow and retain your customer base, create more targeted marketing campaigns to increase your revenue, and introduce more forward-thinking products that meet your demographics’ exact needs.

What’s more, you will be able to develop competitive price points, improve business efficiency, and measure your company’s goals and objectives accurately.

Therefore, it is essential to invest in both business analytics training and the appropriate tools, which could help your brand become an industry leader.

Continue Reading

Business

7 Must Have Digital Marketing Tools For Your Small Businesses

7 Must Have Digital Marketing Tools For Your Small Businesses, The stepping stone for success for startups is the easy availability of resources and tools

mm

Published

on

7 Must Have Digital Marketing Tools For Your Small Business

It’s not easy to start a business, and to make it successful is an even greater challenge. A majority of startups fail, and just a handful can survive. Amidst those who exist and achieve success, only the creme de la crème become world-famous.

Of course, in the dreamy, the more or less filmy startup world, dreams do come true. But it’s not just sheer luck for once startups such as UberCab to transform into one of the world’s most valued privately held ubiquitous companies, Uber. Behind the scenes will reveal a lot of belief, grit, resilience, and hard work goes into building a successful startup.

Call me Captain Obvious, but it’s no secret that running a small business is hard work. You have enough on your plate and a continually growing to-do list. And to top it all off, at times, what is the most crucial part often tends to feel like the hardest one to do consistently and well.

1. What Do All Startups Need?

The stepping stone for success for startups is the easy availability of resources and tools. This is where the internet comes in; it’s a significant enabler for startups as it provides an unlimited number of tools and resources at your fingertips that every founder can imagine.

An added advantage is that the internet is big on functionality and easy on the pocket – two elements which founders like, which is why online advertising has an insatiable appeal for startups. Not only is it a cost-effective method for brands which are newly established to showcase their products and services in front of a targeted audience but also, they can do so in a highly precise manner.

Gone are the days when you need a multimillion-dollar budget to get ahead of your competitors. Whether you are investing your hard-earned cash or your time, there is high ROI in digital marketing. Other than great returns for a small budget, there are several marketing tools out there which can take the weight off your shoulders.

For a successful small business, lets say a digital marketing company like infinity digital –, these tools are valuable. Especially those small businesses who have limited resources when it comes to a dedicated in-house marketing team or a restricted budget to outsource the work to an agency. They will soon prove invaluable to your business success; they will help collect data for you to analyze and optimize your campaigns, automate repetitive tasks, and help plan and organize marketing activities.

Without further ado, here’s a list of tools that will help a startup get the biggest bang for your buck, ensure you invest your precious time wisely, and sail merrily into the sunset.

2. Website Analytics Tools

It’s essential to keep an eye on the events and data that occur on your website from conversions to clicks, and beyond.

a) Google Analytics

Google Analytics

All startups have a lot of data, and Google Analytics is the best friend of every market, which helps track content that you upload.

Google Analytics is a free to use web-based tool which helps collect, track, and analyze data about those who visit your website and their activity.

Chances are you have heard of this powerful tool. You might have even installed it, but are you utilizing its power to help boost your online marketing results? For a small business, it’s a valuable tool.

Google Analytics lets you record and analyze data about visitors and traffic to your website. If you use this tool effectively, you can increase your conversion rates and the site’s user experience. Plus, you can also analyze real-time data, measure engagement on-site, unique visitors, and referral sources among several more points.

Pro tip: Google Analytics works in tandem with Google Tag Manager. Use them both for improved results. Another great Google tool is Google AdWords Keyword Planner.

b) Kissmetrics

An analytics tool which helps increase conversions throughout your website. You can find out which customers are most engaged and even track and map a customer’s journey to your site to eventually convert prospective customers.

It’s a useful customer engagement tool developed to understand your customers’ behavior. It tracks a visitor’s conversion journey and gives you a broken-down report regarding each part. With this, you can increase revenue and sales or fine-tune the process of conversion.

3. Email Marketing Tools

Email Marketing Tools

a) MailChimp

The first email was sent way back in 1971, who would have thought that after 48 years later, the email will still play an important role in digital marketing.

Today, 99% of consumers check their email every day! So, it’s clear that no matter how small or large your business is, email marketing should definitely be a part of your overall strategy.

MailChimp is a platform which puts all your marketing needs in one place. It’s a tool which brings marketing channels, audience data, and insights together so that you can attain your goals faster. From a single platform, you can promote your business across email and track its performance.

The real beauty MailChimp is its easy integration, usability, and sliding price tag, which depends on your email list size. Their ‘forever free’ plan is best-suited for small businesses who want to get a feel of email marketing.

When a customer signs up to your mailing list, they are practically inviting you straight into their inbox which allows you to market to them directly. Hence, despite being old-school, email marketing offers a higher ROI than other marketing activities.

Did you know that email usage grows roughly about 4 percent every year and shows no signs of slowing down in the near future.

MailChimp can quickly become your “all-in-one” weapon for your marketing arsenal.

4. Search Engine Optimization Tools

a) SEMRush

From tracking to social media to content marketing, SEMRush is a research tool that does everything for you. It’s a new found toy for SEO experts.

Its built-in features help both experts and rookies to track and improve their search rankings. It even draws a comparison for your domain with competitors, monitors their fluctuations in ranking, collects information about your competitors’ keywords, pull out information about your competitor’s backlinks, find new competitors in the segment and even conduct a full competitive analysis. The best part is that all this is carried out organically!

SEMRush’s SEO tools help track your competitors’ keyword strategy plus the platform also looks for good backlinking opportunities and runs an SEO audit of your content.

5. Content Marketing Tools

a) WordPress

WordPress

If you require a content management system (CMS), then WordPress is your answer.

In 2019, it powers more than 34% of the internet, and this is a 4% rise since last year. There are more than 44,000 WordPress plugins which you can install.

WordPress presents unlimited options, and when it comes to stats, with WordPress, it’s possible to go on and on which is proof enough to show that this is one of the best of the best CMS systems.

With WordPress, you have the tools to create a website that’s packed with features or a blog which presents written content, images, videos, and a lot more.

WordPress can be easily downloaded, and you can create a fully customizable website from scratch with just a few tools, add detailed information like your company’s vision, mission, etc. and even include a full-fledged blog which helps in marketing due to SEO keywords and high-quality content. If you wish, you could also host your website on the WordPress.com service for free.

One of the best features of WordPress is the tens of thousands of plugins which you can pick and add to your page. These plugins have a variety of features like adding a contact form,
customizing your theme, monitoring analytics, and much more!

The biggest advantage is that it comes with an intuitive interface, which is super easy to use even for lay users. As it’s a self-contained and self-maintaining website, it doesn’t require any HTML editing or an FTP software, making it easier. Plus, it can be used on any computer or mobile device.

All these reasons and more make this application a sought-after one.

It’s the best CMS out there for small businesses, and it’s reasonably priced as well.

Pro tip: If you have WordPress, you must have Yoast. It’s an SEO tool which goes hand-in-hand with WordPress that checks the SEO compatibility of your content compares it with its own readability tests. Yoast helps improve engagement and optimize content.

6. Social Media Marketing Tools

a) Hootsuite

If your small business is present on multiple social media platforms such as Instagram, Twitter, Facebook, Pinterest, etc. you are no stranger to how much time, effort and coordination it takes to brainstorm, research, write, revise, schedule, and publish your posts. This doesn’t take into account engagement with your followers and fans which east into your time as well.

Here’s presenting Hootsuite, a free digital marketing tool, which integrates with popular social media platforms so all you handle all activities from one place.

The guided tour and walkthrough helps you familiarize yourself with the website’s layout so that you can easily navigate and begin the process in no time.

While a few features come at a price, there’s plenty of free options that small businesses can use. From scheduling posts in advance to publishing posts immediately to monitoring your feed to basic analytics to comment, like and share, and integrate with third-party apps, there is so much on offer!

7. Project Management And Collaboration Tools

a) Slack

Slack

In the world of digital marketing, efficiently communicating between team members determines the outcome of a task or project, which is why you need to invest in a software that’s easy to use and comes with uninterrupted data sharing and interaction.

In the past, project management efforts took place primarily via email. With email, it’s difficult to cater to the dynamic and fast-paced demands of digital marketing.

Slack is a popular collaboration software. It’s easy to message option, and simple data sharing has made this a sweet tool which has won the hearts of many marketers. Plus, Slack comes integrated with all major tools for project management, sales, office management, design, productivity, and developer tools which makes it easy for you to stay on top of every digital marketing activity.

8. Plagiarism And Proofreading Tool

a) Grammarly

Unless you have a proofreader checking everything or you are a grammar guru, you need Grammarly. It’s a free tool with a paid option, but the free option works just as well.

As you open the website, the online dashboard and the interface and clean and simple to use.

Once you have a written document, you can upload it onto the platform or copy and paste it and immediately Grammarly will start checking that write-up for grammar and spelling. For future reference, you can save the document as well.

The free tool includes spelling, basic grammar, a limited number of plagiarism checks, and a detailed explanation regarding your spelling/grammatical mistakes.

Alternatively, you can install the software as a plugin for your browser, which automatically proofreads everything you type online without having to visit the dashboard.

While the paid version thoroughly checks the document and provides alternative options, the basic version is a lifesaver for all content including emails, blogs, proposals, social media, and more.

9. Virtual assistant services

The most valuable asset anyone has today is time, and then comes money. Successful businesses recognise this and they like to use their precious seconds to think strategically, develop ideas and forge new relationships. In order to reclaim your time, you should search for the best virtual assistant services and learn to delegate. Also, business growth requires capital so by a VA, you can substantially reduce your spending, since the cost of hiring a virtual assistant significantly less than hiring domestically (for most Western countries).

10. Over To You

Today’s digital marketing landscape is competitive and to survive, you need to be persistent, intuitive, social media savvy, and a jack of all trades. To make things easier and simpler, you can rely on a variety of digital marketing tools. Whether it’s developing a content marketing strategy or analyzing off-page backlinks, these tools will help you focus on things that matter and get the work done while also keeping you sane.

We’ve introduced you to a bunch of them. Use them and start to build a whole new digital world for yourself. Hold your head up high, keep pushing, and keep marketing – soon, you will be on the path to success.

Continue Reading

Trending

Copyright © 2021 | All Rights Reserved by TwinzTech