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Must Know Google Analytics Data Hacks For Quick SEO Win

Google Analytics is a Web analytics software service that provides web statistics, Analytics & Data Insights. Must Know Google Analytics Data Hacks For Quick SEO Win in 2019.

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Google Analytics Data Hacks

If you have planned an SEO strategy and have been implementing it for a while now, you need reports to check if your strategy works or not.

Google Analytics is exactly that; it provides you in-depth reports so that you can revamp your strategies and optimize your site better for improved outcomes. With a wide variety of features, here’s how you can use Google Analytics for a quick SEO win.

Google Analytics for a quick SEO win in 2019

1. Traffic Flow Optimization

There are so many websites that have web pages with incredible traffic flow. However, despite impressive traffic, there is hardly any conversion.

It is important for any site to have a strategy that directs this traffic to reasonable conversion. And if you want to come up with a strategy, you have to first know the incoming and outgoing traffic for every page on your website.

To have a record of traffic flow, follow what’s given below. Upon changing the settings to this, you will be able to track user flow. There are other intricate settings that you can change within this as well.

Audience >> benchmarking >> users flow

2. Link Opportunities Using Referral Traffic

Referral traffic is a reflection of the efforts you put into outreach. With more referral traffic, the reputation of your website increases. Monitoring referral traffic and links that you get from this can help you build more links in the future.

For this, it is important to get a referral traffic report. You can get referral traffic report by going to the option called ‘acquisition’ >> all traffic >> referrals.

3. Keyword Optimization

Keyword optimization begins with identifying the intention of your audience. There are four kinds of keyword intent- navigational, informational, investigational, and transactional.

See what your audience looks for using queries report and make sure you are catering to their exact needs. Based on the nature of your website, you would want your website to rank for one of the types of keyword intents.

You can even unlock other data related to keywords using queries report on Google Analytics which would give you more insight into where the traffic flows.

However, when you make this change and unlock other keyword data, the filter applies to the new visits, excluding changes to historical data. You will find this control in ‘filters’ in admin option, in the left taskbar.

4. Track Conversions

It is the ultimate goal of any website to convert their visitors; and the process of converting users is called conversion rate optimization (CRO). There are many strategies that people follow to convert visitors, like, making them fill a form, sign up, downloading eBook, etc. You would also find a number of tools on Google Analytics that help you make conversions.

Visitor actions and behavior can give you an idea whether or not they are following the process of conversion. When you track the process and see what visitors are doing on your website, you would be able to lead your audiences to what you desire more conveniently.

5. Tightening Funnel

Having a funnel is having set steps to lead a visitor from being a mere visitor to being converted. This funnel helps you calculate the success rate of your strategy. The funnel should lead the visitor very efficiently from one level to the next level, making it a definite push and conversion.

For this, tightening the funnel might help more. This means, having a micro-perspective instead of a macro-perspective so that each step more intricately pushes the visitor down the funnel.

6. Track Events

When you track events, you would be able to see what visitors do on any specific page of your website, which would give you some more insight into what visitors want from you.

As a visitor visits a specific page on your website, you can track a link or an event. This can be done by using tracking codes. This can be a catch if you are not into technical stuff. If so, you can make use of a code generator and track events.

7. Detailed Insights

If you want to track factors, like click-through rate, the number of times your pages appear in the SERPs, or the average ranking of your pages in the SERPs, you would need a Google Search Console account and integrate it with Google Analytics for a detailed report.

Detailed Insights, Track Events & Conversions

8. Landing Page Reports

It is important to have an easily navigable landing page that lets people look for what they want effortlessly. For this, you would have to analyze your landing page and see where visitors might be finding it problematic to navigate to other pages.

Moreover, engagement has become a significant ranking factor; and landing page reports help in tracking engagement as well.

In order to get landing page reports, you have to go to the option ‘Acquisition’ >> Search Console >> Landing Pages.

9. Site Speed

You’re risking your conversion rate if your website takes too long to load. Furthermore, Google emphasizes the page loading speed in its algorithm as a major ranking factor.

And since people access websites on their phones more often than systems these days, you have to make sure your website is mobile friendly.

To know how many people use their phone to access your website and what is the loading speed for your site, you can go to Behavior >> Site Speed >> Overview.

Also Read: 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins

10. Customized Alert

Every time there is an algorithm update, you can expect fluctuations; even if it is a faint fluctuation. You can’t really tell if or not your website would be impacted by an algorithm update. That way, getting notified might be able to save you. You would find out sooner and would be able to make changes before it is too late.

Go to admin and look for the custom alerts option. Once you click on ‘new alert’ and configure the settings, you would be notified every time there is a significant change in analytics.

11. Customized Seo Dashboard

Having a custom SEO dashboard means you would have a quick glance at your SEO stats. This reduces the amount of time you would have to spend on analyzing SEO reports. As a result, you get more time to implement your SEO strategies and quickly go through the stats.

Customized SEO Dashboard

While you can import an existing SEO dashboard that is pre-configured to, later on, making little changes here and there, you can even create a new one.

Google Analytics is quite an impressive tool with an incredible variety of functions that can help you improve your website’s performance.

Whether you look for basic features or want to look at the nuances, you have it all if you are using Google Analytics. These hacks that we have mentioned above not only help you monitor your website but also help you take care of the SEO part.

An SEO content specialist working in the digital marketing industry from the past 5 years excels in creating content for various niches. He currently works at Stan Ventures, an Indo-American digital marketing agency. He is enthusiastic to learn about blogger outreach services and the latest Google algorithm updates that roll out frequently.

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Business

Data-Driven Decision Making: The Benefits of Analytics

To compete with many industry rivals, companies of all sizes embrace the power of data analysis to improve their operations and make more informed choices.

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Constructing the Ads

There is no denying the internet has led to a broader marketplace and higher consumer demand. Consequently, many businesses are going up against a considerable amount of competition when acquiring new customers and increasing their profit margin.

To compete with many industry rivals, companies of all sizes embrace the power of data analysis to improve their operations and make more informed choices.

If you would like to anticipate market shifts with ease, manage potential risks, and identify potential problems before they arise, determine the benefits of analytics.

1. Manage Risk

Every business owner will have to make crucial decisions that shape a company’s direction, revenue, and reputation. Before rushing in, you should use big data to gain insight into consumer behavior and opinions.

As a result, you could create more intelligent business strategies to mitigate risk.

analytics-traffic

To manage risk, you should:

  • Gather data
  • Consider the dangers/trends to discover
  • Set a data analysis timeline
  • Generate a report – use visuals
  • Review the results – aim to identify patterns
  • Introduce a solution
  • Monitor findings – identify new trends and high-risk issues

Businesses of all sizes can face many risks. These could range from an unexpected event (such as a potential flood or fire) to or unavailability of essential resources (such as supply chain issues or hardware failure).

Data analysis can identify and manage the risk by developing an appropriate strategy, including avoidance, mitigation, or acceptance.

2. Retain More Customers

Any business that wants to create a solid customer base would be wise to embrace big data. A business analyst will gather, analyze, and provide a report on various data trends, which will enable them to personalize the shopping experience.

For example, Amazon uses predictive analytics to anticipate products their customers might like to buy after analyzing their past orders and online behavior.

Gaining a deeper understanding of your customers’ online actions and preferences can lead to more effective marketing strategies.

For this reason, many eCommerce companies are choosing to follow in Amazon’s footsteps by creating more targeted campaigns. Consequently, they can meet or exceed their customers’ needs and secure their loyalty.

Data analytics can help you to anticipate your customers’ preferences, but it can also improve their experience with your brand.

For example, by gathering your customers’ opinions, it’s possible you could discover they don’t like contacting an outsourced call center for product support.

Consequently, you could cut the outsourced service from your operations and take calls in-house instead. It could help you reduce complaints and, in turn, call waiting times while promoting your business to retain more customers.

If you want to take your brand to the next level, you would be wise to hire a business analyst. Alternatively, you could invest in your employees’ education by funding an online MS in analytics program.

Your business will find it easier to manage and utilize complex data to improve your operations.

Google Analytics for a quick SEO win

3. Create Targeted Marketing Campaigns

Data analysis is allowing companies in all industries to develop more targeted marketing campaigns. For example, by analyzing consumer behavior, patterns, and trends, you will deliver customized advertisements to grow your brand engagement and revenue.

Segmented, personalized email newsletters are a prime example of targeted marketing campaigns. A company can build a customer’s persona based on their name, location, past purchases, online behavior, and engagement with their products.

As a result, subscribers could receive a customized email in their inbox that complements their specific needs. It could lead to greater brand engagement, a higher clickthrough rate, and a more significant profit margin.

4. Develop Forward-Thinking Products

Thanks to big data, there is no longer a need to rely on instinct when developing products or updating existing ones. Accumulating and analyzing large data sets will enable companies to make informed choices about products that complement their demographic.

Utilizing data could ultimately help a business to remain competitive in a saturated market. However, it is essential to introduce processes to gather customer feedback once a product is on the market or updated.

5. Anticipate Customer Needs

To blow all your competition out of the water, you must look for ways to exceed your customers’ expectations. You can use data to know your target market rather than assume their potential problems or requirements.

By collecting the data as possible on your customers, analyzing their online behavior, and reviewing their previous orders, you could potentially anticipate their needs.

For instance, you could send them an email, offer, or reminder, which could encourage them to buy a product, upgrade a subscription, or invest in a service.

The above tactics can ultimately make a customer feel valued, leading to a long-lasting relationship and a more significant profit margin.

6. Budget Control

Every penny helps in business. To take tighter control of your finances and maximize every dollar, you must utilize business analytics to help your company remain within its budget.

By gaining a good understanding of your customers, anticipating their needs, and gaining an advantage over your competitors, you will be able to grow your revenue with ease and avoid unexpected costs.

It can, therefore, be an ideal tactic for financial planning and growth.

Google Analytics Platform

7. Pricing Analysis

A small profit margin can often force many organizations to close their doors for good. If you do not want to become another statistic, you must improve your product and service pricing.

Pricing analysis could be the key to more substantial profitability and long-term success in your industry. It works by profiling your competitors’ prices and analyzing your target audience’s wants and needs.

So you can create a pricing strategy to attract customers, generate more significant revenue, and increase your company’s share of the market.

8. Measure Goals and Objectives

Business analytics can also provide your organization with a clearer insight into its goals and objectives. But the first step for any business is to define the metrics that will be measured. For this, a sample KPI library can be helpful as you can get an idea of which variables can be tracked for every department and industry.

9. Support Business Efficiency

In today’s competitive marketplace, you cannot afford to let your customers or clients down.

As it is possible to gather data at lightning speed, a business analyst can immediately discover a progress problem or a dip in your performance, so your business can quickly adjust its operations based on their recommendations.

Data analysis can ultimately improve business efficiency while saving both time and money.

10. Competitor Analysis

Every brand must attempt to stand out from the crowd to grab their target market’s attention and secure their custom.

However, poor competitor analysis could lead to a business failing to generate an attractive USP. To gain an in-depth understanding of your rivals, you would be wise to utilize analytics.

By doing this, you can be able to:

  • Identify your competitors
  • Measure rivals’ strengths and weaknesses
  • Discover brands’ various challenges
  • Identify the right and wrong target market

11. Quick Decision Making

Uncertainty can lead to slower business decisions, which prevent your brand from gaining a solid foothold in a market.

Business analytics can speed up decision-making, enabling companies to understand and forecast potential challenges and provide various strategies for growth.

12. How Data Analysis Works

Data analytics comprises more than one technology. It is a combination of many techniques and skills that work in unison to provide an outcome. The most common analytic methods can include:

  • Machine learning – a form of artificial intelligence (AI) that trains a machine to analyze large, complex sets of data at a fast rate.
  • Data mining – software that enables you to analyze large data sets to identify patterns.
  • Data management – a program that maintains data quality standards.
  • Predictive analytics – technology that utilizes machine learning techniques and statistical algorithms to identify outcomes by analyzing historical data.
  • Text mining – a natural language processing and machine learning technology that can analyze text from comment fields, the web, emails, and books to uncover industry or business insights.

Business analytics training could ultimately help you or your team analyze large data sets and then make strategic decisions for your organization.

Conclusion

Businesses cannot afford to make uninformed decisions in today’s modern world. Due to the number of competitors in every industry, you owe it to your organization and staff to give your company the best possible chance of success.

By analyzing data, you will take more calculated risks in business, grow and retain your customer base, create more targeted marketing campaigns to increase your revenue, and introduce more forward-thinking products that meet your demographics’ exact needs.

What’s more, you will be able to develop competitive price points, improve business efficiency, and measure your company’s goals and objectives accurately.

Therefore, it is essential to invest in business analytics training and the appropriate tools to help your brand become an industry leader.

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