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Must Know Google Analytics Data Hacks For Quick SEO Win

Google Analytics is a Web analytics software service that provides web statistics, Analytics & Data Insights. Must Know Google Analytics Data Hacks For Quick SEO Win in 2019.

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Google Analytics Data Hacks

If you have planned an SEO strategy and have been implementing it for a while now, you need reports to check if your strategy works or not.

Google Analytics is exactly that; it provides you in-depth reports so that you can revamp your strategies and optimize your site better for improved outcomes. With a wide variety of features, here’s how you can use Google Analytics for a quick SEO win.

Google Analytics for a quick SEO win in 2019

1. Traffic Flow Optimization

There are so many websites that have web pages with incredible traffic flow. However, despite impressive traffic, there is hardly any conversion.

It is important for any site to have a strategy that directs this traffic to reasonable conversion. And if you want to come up with a strategy, you have to first know the incoming and outgoing traffic for every page on your website.

To have a record of traffic flow, follow what’s given below. Upon changing the settings to this, you will be able to track user flow. There are other intricate settings that you can change within this as well.

Audience >> benchmarking >> users flow

2. Link Opportunities Using Referral Traffic

Referral traffic is a reflection of the efforts you put into outreach. With more referral traffic, the reputation of your website increases. Monitoring referral traffic and links that you get from this can help you build more links in the future.

For this, it is important to get a referral traffic report. You can get referral traffic report by going to the option called ‘acquisition’ >> all traffic >> referrals.

3. Keyword Optimization

Keyword optimization begins with identifying the intention of your audience. There are four kinds of keyword intent- navigational, informational, investigational, and transactional.

See what your audience looks for using queries report and make sure you are catering to their exact needs. Based on the nature of your website, you would want your website to rank for one of the types of keyword intents.

You can even unlock other data related to keywords using queries report on Google Analytics which would give you more insight into where the traffic flows.

However, when you make this change and unlock other keyword data, the filter applies to the new visits, excluding changes to historical data. You will find this control in ‘filters’ in admin option, in the left taskbar.

4. Track Conversions

It is the ultimate goal of any website to convert their visitors; and the process of converting users is called conversion rate optimization (CRO). There are many strategies that people follow to convert visitors, like, making them fill a form, sign up, downloading eBook, etc. You would also find a number of tools on Google Analytics that help you make conversions.

Visitor actions and behavior can give you an idea whether or not they are following the process of conversion. When you track the process and see what visitors are doing on your website, you would be able to lead your audiences to what you desire more conveniently.

5. Tightening Funnel

Having a funnel is having set steps to lead a visitor from being a mere visitor to being converted. This funnel helps you calculate the success rate of your strategy. The funnel should lead the visitor very efficiently from one level to the next level, making it a definite push and conversion.

For this, tightening the funnel might help more. This means, having a micro-perspective instead of a macro-perspective so that each step more intricately pushes the visitor down the funnel.

6. Track Events

When you track events, you would be able to see what visitors do on any specific page of your website, which would give you some more insight into what visitors want from you.

As a visitor visits a specific page on your website, you can track a link or an event. This can be done by using tracking codes. This can be a catch if you are not into technical stuff. If so, you can make use of a code generator and track events.

7. Detailed Insights

If you want to track factors, like click-through rate, the number of times your pages appear in the SERPs, or the average ranking of your pages in the SERPs, you would need a Google Search Console account and integrate it with Google Analytics for a detailed report.

Detailed Insights, Track Events & Conversions

8. Landing Page Reports

It is important to have an easily navigable landing page that lets people look for what they want effortlessly. For this, you would have to analyze your landing page and see where visitors might be finding it problematic to navigate to other pages.

Moreover, engagement has become a significant ranking factor; and landing page reports help in tracking engagement as well.

In order to get landing page reports, you have to go to the option ‘Acquisition’ >> Search Console >> Landing Pages.

9. Site Speed

You’re risking your conversion rate if your website takes too long to load. Furthermore, Google emphasizes the page loading speed in its algorithm as a major ranking factor.

And since people access websites on their phones more often than systems these days, you have to make sure your website is mobile friendly.

To know how many people use their phone to access your website and what is the loading speed for your site, you can go to Behavior >> Site Speed >> Overview.

Also Read: 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins

10. Customized Alert

Every time there is an algorithm update, you can expect fluctuations; even if it is a faint fluctuation. You can’t really tell if or not your website would be impacted by an algorithm update. That way, getting notified might be able to save you. You would find out sooner and would be able to make changes before it is too late.

Go to admin and look for the custom alerts option. Once you click on ‘new alert’ and configure the settings, you would be notified every time there is a significant change in analytics.

11. Customized Seo Dashboard

Having a custom SEO dashboard means you would have a quick glance at your SEO stats. This reduces the amount of time you would have to spend on analyzing SEO reports. As a result, you get more time to implement your SEO strategies and quickly go through the stats.

Customized SEO Dashboard

While you can import an existing SEO dashboard that is pre-configured to, later on, making little changes here and there, you can even create a new one.

Google Analytics is quite an impressive tool with an incredible variety of functions that can help you improve your website’s performance.

Whether you look for basic features or want to look at the nuances, you have it all if you are using Google Analytics. These hacks that we have mentioned above not only help you monitor your website but also help you take care of the SEO part.

An SEO content specialist working in the digital marketing industry from the past 5 years excels in creating content for various niches. He currently works at Stan Ventures, an Indo-American digital marketing agency. He is enthusiastic to learn about blogger outreach services and the latest Google algorithm updates that roll out frequently.

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Digital Marketing

What Are Privacy-Friendly Website Analytics Tools?

I have listed the top 5 privacy-friendly website analytics tools that will help you evaluate your website better and safely without getting concerned about data theft or your security.

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Web Ranking For Your Website

With the increasing dependence on technology, the concern of online data breaches and fraud relating to personal data is also increasingly bothering internet users.

Though many web analytics tools are available in the industry, they are a bit complicated and privacy-invasive. Regarding facial recognition, personal data, and location tracking, the privacy concern list is too long. The same concern goes for online website analytics tools.

It’s essential to choose a web analytic tool that is privacy-friendly as well as hassle-free to use. This article lists the top web-analytics tools that offer analytics services without invading users’ privacy.

Let’s begin!

A. How are Privacy-Friendly Website Analytic Tools Important?

Here are the top reasons to opt for a privacy-safe website analytic tool:

  • Ensures you keep your data safe: Before using your data, these web analytics tools ask for your consent, and even after the consent, the control is in the hands of the user.
  • Offers transparent data collection and processing: Private-safe web analytics tools are transparent about where your personal information is stored and how they use it, which minimizes the chances of data misuse.
  • Provides data security and protection: Privacy-friendly analytics tools minimize the risk of data leaks and breaches, prevent malicious attacks, and protect your data from human errors. They safeguard your data from unauthorized access, corruption, and online theft.

B. Top 5 Privacy-Friendly Websites Analytic Tools

Here are the top 6 privacy-friendly web analytic tools:

1. Fathom

Fathom is a privacy-focused Google Analytics

Fathom is a privacy-focused Google Analytics alternative that helps you make better business decisions and understand your web visitors better to generate leads and more sales without compromising your privacy.

They have a simple UTM builder to create and track campaigns to increase traffic. Fantom also offers uptime monitoring for free.

Top Features:

  • Provides real-time website insights
  • Compliances with GDPR and cookie directive
  • Offers to track files through super fast CDN
  • Offers to track goals like specific pages or clicks, newly signed-up email lists, and more
  • Provides shareable dashboards and password-protected links

Plan:

  • Free trial and all the plans include up to 50 sites, uptime monitoring, ad-blocker bypassing, and unlimited email reports.
  • Fantom paid plans start at $14/month with up to 100,000 monthly page views.

2. Finteza

Finteza is a comprehensive web analytics tool

Finteza is a comprehensive web analytics tool that tracks and analyzes your website traffic, sales funnel, conversions, landing pages, and advertising campaigns by keeping your privacy safe.

Top Features:

  • Offers detailed traffic analysis
  • Uses special tools for webmasters
  • Offers optimization of conversion rate
  • Provides smooth data export feature
  • Identifies referral sources
  • Tracks real-time traffic sources

Plans:

  • Finteza’s analytical service plan costs around 10 EUR per 100,000 unique visitors.
  • Their advertising engine plan is priced at 4 EUR per 100,000 ad zone impressions.

3. Plausible

Plausible is an open-source web analytics

Plausible is an open-source web analytics with no cookies and fully compliant with GDPR, CCPA, and PEC designed in Europe owned by cloud infrastructure. It is one of the top Google Analytics alternatives.

Top Features:

  • Reduces your cookie banners
  • Provides shareable links to statistics
  • Offers password protection feature for shareable links
  • Provides seamless integration with WordPress, Wix, Weebly, Squarespace, Ghost, Google, and many more.

Plan:

  • Plausible pricing starts at $9/ monthly pageviews, which includes 50 websites, custom events, email/slack reports, unlimited data retention, 100% data ownership, and unlimited team members.
  • You will have to pay for services according to your need for monthly pageviews.

4. SimpleAnalytics

Simple Analytics is a privacy-first web analytic tool

Simple Analytics is a privacy-first web analytic tool that encrypts your data and provides no cookie banners for your visitors.

Their business model is based on privacy protection and complies with all privacy policies, including GDPR, PECR, CCPA, and many more.

It shows you crucial website data such as total viewed pages, referrers, number of page views, screen sizes, and more to better your customer experience.

Top Features:

  • Provides a smooth and straightforward interface
  • Offers analytics report directly to your email
  • Shows you the original traffic-driving referrer tweet
  • Bypasses Ad blockers
  • Provides easy accessibility to export data in CSV files or aggregates with JSON API
  • Offers two modes of operation, i.e., dark mode and light mode

Plans:

  • Simple Analytics basic plans start at $9/month with 100,000 data points per month, a single user, ten websites, and aggregated reports.
  • Their business plan costs $49/month, allowing ten users, 100 websites, and basic level export.
  • Simple Analytics offers enterprise plans that cost around $99/month, allowing more than ten users, 100+ websites, and faster email support.

5. Insights

Insights is a privacy-safe web analytics

Insights is a privacy-safe web analytics and easy-to-use tool for developers. They provide faster-loading speed, page views tracking, and anonymous event tracking for your website to gather as much insight about your brand performance as possible.

Top Features:

  • Provides you with a customizable script that refrains you from navigating through multiple reports and pages
  • Offers faster performance in terms of page loading speed
  • Displays page statistics such as page visits, bounce rates, scrolling rate, and session time without saving your IP data, personal information, and cookies
  • Offers transparent services by entering open-source Insights.js code on Github, and you can also view data they collect from your website

Plans:

  • Insights offer a free plan that includes up to 3k events or page views per month.
  • Their paid plan starts from $12/month, which allows up to 100k events or page views.
  • Insights offer their startup plan costing $29/month, allowing up to 1 million events or page views.
  • Their business plans cost around $79/month, which allows 10 million events and page views.

Final Thoughts

Privacy concerns are increasingly growing all around the world. Privacy-safe analytics tools help you analyze your business numbers better without worrying about your personal and visitors’ data breach.

I have listed the top 5 privacy-friendly website analytics tools that will help you evaluate your website better and safely without getting concerned about data theft or your security.

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