Connect with us

Business

Google AdWords Vs Facebook Ads: Pros and Cons

Google AdWords Vs. Facebook Ads: Pros and Cons. The two most powerful online advertising platforms are Google AdWords & Facebook Ads.

Published

on

Google AdWords Vs Facebook Ads: Pros and Cons

Online advertising has completely changed how the businesses earlier used to get their business in the search engine results. The two most powerful online advertising platforms – Google AdWords and Facebook Ads-are widely used.

But which online advertisement method to choose for your business is a very tough decision to make. One false decision can completely mislead your business.

Although both the platforms are considered to be the rivalry of each other. So, which platform to choose for online advertising of your business? It totally depends on your business and your potential audience.

We will be honest with you and will advise you to use both. Facebook Ads and Google Adwords are both useful in different ways. Using both platforms side by side can prove to be a one-shot digital marketing strategy.

Here are the pros and cons of

1. Difference between Google AdWords and Facebook Ads

Before understanding the advantages and disadvantages of the two powerful online advertising platforms – Facebook Ads and Google AdWords-it are crucial to understanding the key differences between them.

Web Page Ads

2. Paid Search Vs. Paid Social

Google AdWords (Paid Search) is the most popular Pay-Per-Click advertising platform. The advertisements are focused on targeting specific keywords used in Google searches. Advertisers bid on specific keywords in the hope that their ads will appear in the search engine queries. Once the user clicks on the ads, the advertiser is charged some amount of money.

On the other hand, Facebook Ads (Paid Social) is the practice of advertising your business on various social media channels. Facebook is a social media platform with the highest number of monthly active users. It allows ads to target highly specific audiences based on the user’s location, profile, behavior, interests, and more.

3. Pros and Cons of Google Adwords

google adwords

Google is the widely used search engine and is the leader in online advertisement. Over 3.5 billion searches are performed every day on Google, making it the world’s No.1 search engine. Should you use this for online advertising of your business?

Have a look at the pros and cons of Google AdWords and then decide.

4. Pros of Google AdWords

1. Offers Multiple Ad Formats

Google AdWords was launched in 2000 with just 350 advertisers. Since then, Google has launched several ad extensions that give amazing looks to dull-looking ads. Shopping ads, Ad extensions, social proofing, user reviews are various ad formats that Google AdWords offer for online advertising.

2. An immense audience

Google is the widely reached search engine amongst all. The biggest advantage of using Google or search advertising is its immense reach. With growing technology on artificial intelligence and machine learning technologies RankBrain– the search volumes are likely to increase greatly.

3. A level playing field

There are some misconceptions about Google AdWords and PPC. It makes small business owners think that it is not a level playing field and doesn’t worth their time. But with Google AdWords, it doesn’t matter whether you own a small business or a big one; it helps create relevant ads for your audience.

Cons:

1. Set-Up is Time Consuming

If the set and management of Google AdWords on your website is not done right, they can prove to be the most costly and time-consuming. As this is PPC advertising, even if the user doesn’t click on your ad, you still have to pay for it.

2. Fail to target the right audience

If you do not add negative keywords, a great part of your potential customers can prove to be irrelevant. This means that it doesn’t matter how much you spend on Google advertising. You will always miss out on turning your audience into potential customers.

5. Pros and Cons of Facebook Ads

facebook ads

Pros:

1. Offers granular targeting

Facebook can know everything about you, your age or income, your status, everything. This knowledge database can prove to be very useful when creating ads. This allows businesses to get granular in targeting the right audience.

2. Easy to Use

Facebook ads are much easy to use. You need to select the right audience, design your Facebook ad and set your own budget.

3. Allows control over the budget

Facebook ads easily allow you to define the cost per conversion for your ads. Your budget will depend on several factors, but it will be affordable so that all-size businesses can afford this form of online advertising.

Cons:

1. It needs constant updates and content creation

Facebook ads require extra efforts to nurture your covert audience into customers. This can be in the form of content creation or social media posting. You will have to ensure frequent content creation for your potential buyers. Also, you can use tools to predict ad fatigue and optimize them ahead of time.

2. Getting results can be time-consuming

Facebook ads take a long time to get the desired results. There is no certainty of the audience to look at your post and click on it.

3. Organic search is reduced

Through Facebook Advertising, the organic search is reduced. The algorithms play a major role here in segmenting which content gets views and which does not. One way is to create a Facebook ad account, but this also proves the money-wastage method.

6. Which one to Use?

As you have seen, both the platforms have advantages and disadvantages of using for all types of businesses. So, it totally depends on the business owners to use the online advertising platform to be fruitful.

Helpful Resources:

1. 16 Best SEO Practices For Web Developers & Search Marketers

2. SEO in 2019 [Tactics That Work] & How To Learn SEO in 2019 Hustle-Free

3. 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins

4. Top 50 Best (Free) WordPress WooCommerce Plugins for your storefront

5. 16 Best Free SEO WordPress plugins for your Blogs & websites

6. Top 5 Best Web Development Frameworks

7. Must-Know Google Analytics Data Hacks For Quick SEO Win

George is corporate relationship manager at Inc Academy – Provide Digital Marketing Courses in Dubai. He likes to share his knowledge on digital marketing topics.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published.

Business

4 SaaS Link Building Tips For Beginners

In reality, link-building is a tough process, especially in the SaaS context. Why? Backlinks for SaaS websites are difficult to come by, and with the rise of new SaaS businesses, this will get more challenging.

mm

Published

on

4 SaaS Link Building Tips For Beginners

The most effective techniques to promote your software as a service (SaaS) business and increase organic traffic to your website are content marketing and search engine optimization (SEO).

Note that improving your SEO rankings entails acquiring more high-quality backlinks. Thus, it’s essential to increase the number of backlinks to your SaaS business’s website from authoritative, high-quality websites in order to boost its search engine optimization performance.

In reality, link-building is a tough process, especially in the SaaS context. Why? Backlinks for SaaS websites are difficult to come by, and with the rise of new SaaS businesses, this will get more challenging. Therefore, building links the right way is the key, and you can find out how to plan your own link-building strategy from https://linkflow.ai/saas-link-building/ and other helpful resources.

Link-Building Strategies For SaaS Companies

Regardless of your niche, you may need to actively develop backlinks to your SaaS business in order to get your content discovered, consumed, and, ultimately, attract new clients. Here are ways to do it.

1. Write Guest Posts

Building backlinks and establishing yourself as an authority in your field can be accomplished effectively through guest posting. When you create content that is both original and helpful, other websites may link to it.

Take the website’s domain authority into account when guest posting. It’s recommended that you start with a well-regarded website with a Domain Authority (DA) of 50 or above. In addition, it would be beneficial to search for niche-specific websites interested in your writing.

After discovering a website open to guest posts, your next step is to learn more about the site’s target audience and content before seeking content marketing managers. Also, check to see if there are any guest posting requirements for the site.

However, you should exercise caution in deciding which blogs to publish on. There’s a wide variety of authoritative websites, and the same holds true for blogs.

2. Take Advantage Of Brand Mentions

Utilize your SaaS network to its full potential and make the most of brand-mention opportunities.

Backlink mentions are an excellent approach to making use of the websites, businesses, and services that you discuss in the content you create. Utilize methods such as co-mentioning or mention-me-back to get the advantage from your network.

This is an excellent strategy to obtain backlinks with very little effort on your part.

Link-Building Strategies For SaaS Companies

3. Pitch Link Round Ups

SaaS isn’t the only industry that can benefit from link roundups, but it is one in which they excel.

A link roundup (also known as a link list) is a regularly scheduled set of external links to relevant online content, such as articles, blog posts, and other online resources. Audiences can use them to find new content to read and share. They provide a dependable method for website owners to acquire inbound links.

Creating high-quality content that follows SEO best practices is the first step to being featured on authoritative link roundups.

Content that is educational, thoroughly investigated, and supported by reliable sources has a much better chance of being included in link roundups. The odds of being featured will improve if you establish yourself as a reliable source of high-quality information.

4. Use Digital PR Tactics To Earn Backlinks

Digital public relations (PR) is one of the most effective long-term approaches to building SaaS links. Digital PR entails expanding a company’s brands using means like podcasting, webinars, and more to attract the media’s attention.

Here are some suggestions for digital PR link-building:

  • Surveys and studies
  • Trend reports
  • Podcasts, webinars, and conferences

In order to get journalists and publications to write about your material and include links to it, you need to generate linkable assets (also known as link bait) and market these to them.

Important Factors In Back Linking

There are differences in the quality of the links. However, how can you evaluate whether or not a link is of high quality?

A link’s anatomy can tell you if it’s high- or low-quality. Look at these principles:

  • Relevancy
  • Anchor Text
  • Domain Strength
  • Page Strength

Once you’ve made it to the first page of Google’s search results, you can take it a step further by analyzing the anchor texts used by your top competitors to learn which type of anchor Google prefers and then using that data to guide your own link-building efforts.

Conclusion

The success of your SEO and the development of your SaaS brand depends on your ability to create and implement a comprehensive backlink strategy.

While it’s true that link building is more challenging for SaaS companies, it’s doable with the right strategy.

If you do it well, you may create an endless supply of high-quality links that will attract new clients.

Continue Reading
Advertisement
Advertisement
Business2 days ago

4 SaaS Link Building Tips For Beginners

Software3 days ago

How to Monetize Your Software

Health & Fitness3 days ago

Data Observability: What is it and Why is it Important?

Digital Marketing4 days ago

What Are Privacy-Friendly Website Analytics Tools?

Business4 days ago

Why Your Business Should Invest In Workforce Management Tools

Technology6 days ago

What Is 3D Scanning Used For?

Education2 weeks ago

What are the Common Issues Among Medical Residents?

Software2 weeks ago

Who Provides The Best WMS Software Training?

Entertainment2 weeks ago

How to Create Good YouTube Videos Efficiently?

Computer2 weeks ago

How to Recover Lost Data on Mac Using Wondershare Recoverit

Advertisement
Advertisement

Trending