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Google AdWords Vs Facebook Ads: Pros and Cons

Google AdWords Vs. Facebook Ads: Pros and Cons. The two most powerful online advertising platforms are Google AdWords & Facebook Ads.

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Google AdWords Vs Facebook Ads: Pros and Cons

Online advertising has completely changed how the businesses earlier used to get their business in the search engine results. The two most powerful online advertising platforms – Google AdWords and Facebook Ads-are widely used.

But which online advertisement method to choose for your business is a very tough decision to make. One false decision can completely mislead your business.

Although both the platforms are considered to be the rivalry of each other. So, which platform to choose for online advertising of your business? It totally depends on your business and your potential audience.

We will be honest with you and will advise you to use both. Facebook Ads and Google Adwords are both useful in different ways. Using both platforms side by side can prove to be a one-shot digital marketing strategy.

Here are the pros and cons of

1. Difference between Google AdWords and Facebook Ads

Before understanding the advantages and disadvantages of the two powerful online advertising platforms – Facebook Ads and Google AdWords-it are crucial to understanding the key differences between them.

Web Page Ads

2. Paid Search Vs. Paid Social

Google AdWords (Paid Search) is the most popular Pay-Per-Click advertising platform. The advertisements are focused on targeting specific keywords used in Google searches. Advertisers bid on specific keywords in the hope that their ads will appear in the search engine queries. Once the user clicks on the ads, the advertiser is charged some amount of money.

On the other hand, Facebook Ads (Paid Social) is the practice of advertising your business on various social media channels. Facebook is a social media platform with the highest number of monthly active users. It allows ads to target highly specific audiences based on the user’s location, profile, behavior, interests, and more.

3. Pros and Cons of Google Adwords

google adwords

Google is the widely used search engine and is the leader in online advertisement. Over 3.5 billion searches are performed every day on Google, making it the world’s No.1 search engine. Should you use this for online advertising of your business?

Have a look at the pros and cons of Google AdWords and then decide.

4. Pros of Google AdWords

1. Offers Multiple Ad Formats

Google AdWords was launched in 2000 with just 350 advertisers. Since then, Google has launched several ad extensions that give amazing looks to dull-looking ads. Shopping ads, Ad extensions, social proofing, user reviews are various ad formats that Google AdWords offer for online advertising.

2. An immense audience

Google is the widely reached search engine amongst all. The biggest advantage of using Google or search advertising is its immense reach. With growing technology on artificial intelligence and machine learning technologies RankBrain– the search volumes are likely to increase greatly.

3. A level playing field

There are some misconceptions about Google AdWords and PPC. It makes small business owners think that it is not a level playing field and doesn’t worth their time. But with Google AdWords, it doesn’t matter whether you own a small business or a big one; it helps create relevant ads for your audience.

Cons:

1. Set-Up is Time Consuming

If the set and management of Google AdWords on your website is not done right, they can prove to be the most costly and time-consuming. As this is PPC advertising, even if the user doesn’t click on your ad, you still have to pay for it.

2. Fail to target the right audience

If you do not add negative keywords, a great part of your potential customers can prove to be irrelevant. This means that it doesn’t matter how much you spend on Google advertising. You will always miss out on turning your audience into potential customers.

5. Pros and Cons of Facebook Ads

facebook ads

Pros:

1. Offers granular targeting

Facebook can know everything about you, your age or income, your status, everything. This knowledge database can prove to be very useful when creating ads. This allows businesses to get granular in targeting the right audience.

2. Easy to Use

Facebook ads are much easy to use. You need to select the right audience, design your Facebook ad and set your own budget.

3. Allows control over the budget

Facebook ads easily allow you to define the cost per conversion for your ads. Your budget will depend on several factors, but it will be affordable so that all-size businesses can afford this form of online advertising.

Cons:

1. It needs constant updates and content creation

Facebook ads require extra efforts to nurture your covert audience into customers. This can be in the form of content creation or social media posting. You will have to ensure frequent content creation for your potential buyers. Also, you can use tools to predict ad fatigue and optimize them ahead of time.

2. Getting results can be time-consuming

Facebook ads take a long time to get the desired results. There is no certainty of the audience to look at your post and click on it.

3. Organic search is reduced

Through Facebook Advertising, the organic search is reduced. The algorithms play a major role here in segmenting which content gets views and which does not. One way is to create a Facebook ad account, but this also proves the money-wastage method.

6. Which one to Use?

As you have seen, both the platforms have advantages and disadvantages of using for all types of businesses. So, it totally depends on the business owners to use the online advertising platform to be fruitful.

Helpful Resources:

1. 16 Best SEO Practices For Web Developers & Search Marketers

2. SEO in 2019 [Tactics That Work] & How To Learn SEO in 2019 Hustle-Free

3. 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins

4. Top 50 Best (Free) WordPress WooCommerce Plugins for your storefront

5. 16 Best Free SEO WordPress plugins for your Blogs & websites

6. Top 5 Best Web Development Frameworks

7. Must-Know Google Analytics Data Hacks For Quick SEO Win

George is corporate relationship manager at Inc Academy – Provide Digital Marketing Courses in Dubai. He likes to share his knowledge on digital marketing topics.

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Business

4 Supply Chain Strategies for Digital Growth

Organizations generally model their supply chain strategies on their business model and customer demands. Supply Chain Strategies for Digital Growth.

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Run a Better Business With These Key Tips

Business models continue to adapt to today’s digital economy and consumer demand. For new and established companies to succeed, they have to be equipped with suitable supply chain strategies to meet the standards.

Consumers now tend to want and buy products and services quickly with websites and smartphone apps. Setting up and implementing the ideal strategies to control the supply chain will help businesses grow and increase their profit margin.

A comprehensive and effective plan will ensure that a business can smoothly move products through the supply chain. In addition, operations will efficiently function, costs will reduce, and profitability will increase.

Organizations generally model their supply chain strategies on their business model and customer demands. The following are some of the techniques that can help your business grow.

1. Customer-Centricity

This strategy streamlines its focus on the needs and preferences of customers. To ensure a customer-centric strategy, a business owner will have to improve the demand forecasting accuracy. It will enable the said company to prepare the inventory products to meet projected demands.

Businesses can pinpoint in-demand trends and products by using inventory management software that has forecasting abilities. The tool will record data concerning sales and stock. It will then provide real-time reports.

By using this strategy, organizations will be able to improve their financial performance while providing excellent customer service. Regular monitoring of demand will allow business owners to enhance their collaboration with suppliers, which will help in the efficient handling of new inventory.

7 Solid Tips to Strengthen Your Online Business Brand

2. Predictive Business

Setbacks like delayed shipment and machine malfunction will happen at times. However, businesses will be able to prevent most of these issues by quickly attending to them with the help of predictive technology.

By using predictive maintenance, a business can obtain a clear and concise view of its entire operation – including assets, products, and equipment. Insight can also be gained regarding product improvements and cost minimization methods.

3. Intelligent Automation

There’s no denying that businesses, regardless of industry, have embraced the integration of automation. This has been a very effective supply chain management strategy. Automation includes delivery drones, autonomous forklift trucks, and software solutions to streamline warehouse management.

Manufacturing companies maximize their supply chain’s potential by using intelligent automation. This solution utilizes robotic processes, AI, and software engineering practices to automate complex business operations. Manufacturers use this tool to mass-produce consumer-friendly products.

This will undoubtedly boost the revenue and sales of a business. Also, the flexibility automation provides allows companies to manufacture products when they’re needed – instead of manufacturing large quantities at once.

4. Total Visibility

For the supply chain to be managed appropriately, business owners will need complete visibility into every process and its role. Executives will have to monitor the production and delivery of the products. They will also have to regularly assess sales data to determine any future disruption in the supply chain.

With real-time supply chain visibility, management will be able to identify anomalies in the supply chain. They can also make quick adjustments to the production process or inventory to rectify the anomaly. This will go a long way in minimizing risks and spending.

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