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Google AdWords Vs Facebook Ads: Pros and Cons

Google AdWords Vs. Facebook Ads: Pros and Cons. The two most powerful online advertising platforms are Google AdWords & Facebook Ads.

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Google AdWords Vs Facebook Ads: Pros and Cons

Online advertising has completely changed how the businesses earlier used to get their business in the search engine results. The two most powerful online advertising platforms – Google AdWords and Facebook Ads-are widely used.

But which online advertisement method to choose for your business is a very tough decision to make. One false decision can completely mislead your business.

Although both the platforms are considered to be the rivalry of each other. So, which platform to choose for online advertising of your business? It totally depends on your business and your potential audience.

We will be honest with you and will advise you to use both. Facebook Ads and Google Adwords are both useful in different ways. Using both platforms side by side can prove to be a one-shot digital marketing strategy.

Here are the pros and cons of

1. Difference between Google AdWords and Facebook Ads

Before understanding the advantages and disadvantages of the two powerful online advertising platforms – Facebook Ads and Google AdWords-it are crucial to understanding the key differences between them.

Web Page Ads

2. Paid Search Vs. Paid Social

Google AdWords (Paid Search) is the most popular Pay-Per-Click advertising platform. The advertisements are focused on targeting specific keywords used in Google searches. Advertisers bid on specific keywords in the hope that their ads will appear in the search engine queries. Once the user clicks on the ads, the advertiser is charged some amount of money.

On the other hand, Facebook Ads (Paid Social) is the practice of advertising your business on various social media channels. Facebook is a social media platform with the highest number of monthly active users. It allows ads to target highly specific audiences based on the user’s location, profile, behavior, interests, and more.

3. Pros and Cons of Google Adwords

google adwords

Google is the widely used search engine and is the leader in online advertisement. Over 3.5 billion searches are performed every day on Google, making it the world’s No.1 search engine. Should you use this for online advertising of your business?

Have a look at the pros and cons of Google AdWords and then decide.

4. Pros of Google AdWords

1. Offers Multiple Ad Formats

Google AdWords was launched in 2000 with just 350 advertisers. Since then, Google has launched several ad extensions that give amazing looks to dull-looking ads. Shopping ads, Ad extensions, social proofing, user reviews are various ad formats that Google AdWords offer for online advertising.

2. An immense audience

Google is the widely reached search engine amongst all. The biggest advantage of using Google or search advertising is its immense reach. With growing technology on artificial intelligence and machine learning technologies RankBrain– the search volumes are likely to increase greatly.

3. A level playing field

There are some misconceptions about Google AdWords and PPC. It makes small business owners think that it is not a level playing field and doesn’t worth their time. But with Google AdWords, it doesn’t matter whether you own a small business or a big one; it helps create relevant ads for your audience.

Cons:

1. Set-Up is Time Consuming

If the set and management of Google AdWords on your website is not done right, they can prove to be the most costly and time-consuming. As this is PPC advertising, even if the user doesn’t click on your ad, you still have to pay for it.

2. Fail to target the right audience

If you do not add negative keywords, a great part of your potential customers can prove to be irrelevant. This means that it doesn’t matter how much you spend on Google advertising. You will always miss out on turning your audience into potential customers.

5. Pros and Cons of Facebook Ads

facebook ads

Pros:

1. Offers granular targeting

Facebook can know everything about you, your age or income, your status, everything. This knowledge database can prove to be very useful when creating ads. This allows businesses to get granular in targeting the right audience.

2. Easy to Use

Facebook ads are much easy to use. You need to select the right audience, design your Facebook ad and set your own budget.

3. Allows control over the budget

Facebook ads easily allow you to define the cost per conversion for your ads. Your budget will depend on several factors, but it will be affordable so that all-size businesses can afford this form of online advertising.

Cons:

1. It needs constant updates and content creation

Facebook ads require extra efforts to nurture your covert audience into customers. This can be in the form of content creation or social media posting. You will have to ensure frequent content creation for your potential buyers. Also, you can use tools to predict ad fatigue and optimize them ahead of time.

2. Getting results can be time-consuming

Facebook ads take a long time to get the desired results. There is no certainty of the audience to look at your post and click on it.

3. Organic search is reduced

Through Facebook Advertising, the organic search is reduced. The algorithms play a major role here in segmenting which content gets views and which does not. One way is to create a Facebook ad account, but this also proves the money-wastage method.

6. Which one to Use?

As you have seen, both the platforms have advantages and disadvantages of using for all types of businesses. So, it totally depends on the business owners to use the online advertising platform to be fruitful.

Helpful Resources:

1. 16 Best SEO Practices For Web Developers & Search Marketers

2. SEO in 2019 [Tactics That Work] & How To Learn SEO in 2019 Hustle-Free

3. 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins

4. Top 50 Best (Free) WordPress WooCommerce Plugins for your storefront

5. 16 Best Free SEO WordPress plugins for your Blogs & websites

6. Top 5 Best Web Development Frameworks

7. Must-Know Google Analytics Data Hacks For Quick SEO Win

George is corporate relationship manager at Inc Academy – Provide Digital Marketing Courses in Dubai. He likes to share his knowledge on digital marketing topics.

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What You Should Know About Digital Student Id?

Notably, the digital student ID has brought about a massive digital transformation in the education sector.

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What You Should Know About Digital Student Id

Digital identity is not only valuable for the business sector or government. The usefulness extends to the education sector, as different learning institutions at various levels are also taking advantage of this innovation. This digital student ID has provided a secure way by which individuals, organizations in the education sector to verify and share credentials, results, and accreditation in cyberspace.

Notably, the digital student ID has brought about a massive digital transformation in the education sector. Key players in the industry appreciate the impact of the digital student ID system because it executes functions like sharing digital accreditation credentials, issuance of digital student ID cards, and distribution of school certificate results. One key feature of the digital student ID is that it ditches the paper-based system and allows access to educational credentials. It also makes verifying education credentials quick, safe, and secure.

1. The General Benefits of Digital Student ID

It is essential to know that there are benefits of digital student ID as students integrate with different other sectors. Some of these benefits are highlighted below.

– Simple to Integrate

The digital student is a simple, centralized, and unique method to manage and track identification for your entire school community. It can eliminate “hard card” costs to replace, update, and distribute identification cards, and it can be easily revoked or issued if there is a problem.

– For Even Management

Digital student ID can also distribute in large chunks before to visitors that visit your schools or campuses for vendor meetings or events. It can massively reduce the possibility of having a piece of incomplete or inaccurate information collated during sign-in.

2. Specific Benefits of Digital Student ID in The Education Sector

Digital student ID helps monitor the movement of pupils in the school community. The digital student ID can be employed to monitor movements like attendance, arrivals, departures, and participation of students in school activities or events.

Digital student ID offers fast, safe, and secure sign-ins for repeat visitors like volunteers, parents, and vendors.

– Digital student ID offers a smooth and safe security guard booth experience. Schools that possess guard booths have found out that digital IDs can assist the security personnel to validate access authorization for visitors, parents more rapidly. This means of identification has been said to reduce traffic backup drastically without reneging on security standards.

– Digital student ID allows visitors to sign in to any of the facilities quickly, and the operatives can easily track it from a single dashboard. Digital student ID also provides simplified school event management in such a way that visitors may need to be signed in before they are screened and probably issues badges within record time.

3. Conclusion

The idea of a digital student ID is a fantastic one. Now, parents may be allowed to enter their child’s arrival and dismissal schedule without reaching out to the front desk. Digital student ID makes it possible to issue digital IDs to students that the school can link to their parents’ IDs. You can take advantage of the possibilities in digital student ID through https://trustgrid.com/education-passport/.

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