Online advertising has completely changed how the businesses earlier used to get their business in the search engine results. The two most powerful online advertising platforms – Google AdWords and Facebook Ads-are widely used.

But which online advertisement method to choose for your business is a very tough decision to make. One false decision can completely mislead your business.

Although both the platforms are considered to be the rivalry of each other. So, which platform to choose for online advertising of your business? It totally depends on your business and your potential audience.

We will be honest with you and will advise you to use both. Facebook Ads and Google Adwords are both useful in different ways. Using both platforms side by side can prove to be a one-shot digital marketing strategy.

Here are the pros and cons of

1. Difference between Google AdWords and Facebook Ads

Before understanding the advantages and disadvantages of the two powerful online advertising platforms – Facebook Ads and Google AdWords-it are crucial to understanding the key differences between them.

2. Paid Search Vs. Paid Social

Google AdWords (Paid Search) is the most popular Pay-Per-Click advertising platform. The advertisements are focused on targeting specific keywords used in Google searches. Advertisers bid on specific keywords in the hope that their ads will appear in the search engine queries. Once the user clicks on the ads, the advertiser is charged some amount of money.

On the other hand, Facebook Ads (Paid Social) is the practice of advertising your business on various social media channels. Facebook is a social media platform with the highest number of monthly active users. It allows ads to target highly specific audiences based on the user’s location, profile, behavior, interests, and more.

3. Pros and Cons of Google Adwords

Google is the widely used search engine and is the leader in online advertisement. Over 3.5 billion searches are performed every day on Google, making it the world’s No.1 search engine. Should you use this for online advertising of your business?

Have a look at the pros and cons of Google AdWords and then decide.

4. Pros of Google AdWords

1. Offers Multiple Ad Formats

Google AdWords was launched in 2000 with just 350 advertisers. Since then, Google has launched several ad extensions that give amazing looks to dull-looking ads. Shopping ads, Ad extensions, social proofing, user reviews are various ad formats that Google AdWords offer for online advertising.

2. An immense audience

Google is the widely reached search engine amongst all. The biggest advantage of using Google or search advertising is its immense reach. With growing technology on artificial intelligence and machine learning technologies RankBrain– the search volumes are likely to increase greatly.

3. A level playing field

There are some misconceptions about Google AdWords and PPC. It makes small business owners think that it is not a level playing field and doesn’t worth their time. But with Google AdWords, it doesn’t matter whether you own a small business or a big one; it helps create relevant ads for your audience.

Cons:

1. Set-Up is Time Consuming

If the set and management of Google AdWords on your website is not done right, they can prove to be the most costly and time-consuming. As this is PPC advertising, even if the user doesn’t click on your ad, you still have to pay for it.

2. Fail to target the right audience

If you do not add negative keywords, a great part of your potential customers can prove to be irrelevant. This means that it doesn’t matter how much you spend on Google advertising. You will always miss out on turning your audience into potential customers.

5. Pros and Cons of Facebook Ads

Pros:

1. Offers granular targeting

Facebook can know everything about you, your age or income, your status, everything. This knowledge database can prove to be very useful when creating ads. This allows businesses to get granular in targeting the right audience.

2. Easy to Use

Facebook ads are much easy to use. You need to select the right audience, design your Facebook ad and set your own budget.

3. Allows control over the budget

Facebook ads easily allow you to define the cost per conversion for your ads. Your budget will depend on several factors, but it will be affordable so that all-size businesses can afford this form of online advertising.

Cons:

1. It needs constant updates and content creation

Facebook ads require extra efforts to nurture your covert audience into customers. This can be in the form of content creation or social media posting. You will have to ensure frequent content creation for your potential buyers. Also, you can use tools to predict ad fatigue and optimize them ahead of time.

2. Getting results can be time-consuming

Facebook ads take a long time to get the desired results. There is no certainty of the audience to look at your post and click on it.

3. Organic search is reduced

Through Facebook Advertising, the organic search is reduced. The algorithms play a major role here in segmenting which content gets views and which does not. One way is to create a Facebook ad account, but this also proves the money-wastage method.

6. Which one to Use?

As you have seen, both the platforms have advantages and disadvantages of using for all types of businesses. So, it totally depends on the business owners to use the online advertising platform to be fruitful.

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