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Google AdWords Vs Facebook Ads: Pros and Cons

Google AdWords Vs. Facebook Ads: Pros and Cons. The two most powerful online advertising platforms are Google AdWords & Facebook Ads.

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Google AdWords Vs Facebook Ads: Pros and Cons

Online advertising has completely changed how the businesses earlier used to get their business in the search engine results. The two most powerful online advertising platforms – Google AdWords and Facebook Ads-are widely used.

But which online advertisement method to choose for your business is a very tough decision to make. One false decision can completely mislead your business.

Although both the platforms are considered to be the rivalry of each other. So, which platform to choose for online advertising of your business? It totally depends on your business and your potential audience.

We will be honest with you and will advise you to use both. Facebook Ads and Google Adwords are both useful in different ways. Using both platforms side by side can prove to be a one-shot digital marketing strategy.

Here are the pros and cons of

1. Difference between Google AdWords and Facebook Ads

Before understanding the advantages and disadvantages of the two powerful online advertising platforms – Facebook Ads and Google AdWords-it are crucial to understanding the key differences between them.

Web Page Ads

2. Paid Search Vs. Paid Social

Google AdWords (Paid Search) is the most popular Pay-Per-Click advertising platform. The advertisements are focused on targeting specific keywords used in Google searches. Advertisers bid on specific keywords in the hope that their ads will appear in the search engine queries. Once the user clicks on the ads, the advertiser is charged some amount of money.

On the other hand, Facebook Ads (Paid Social) is the practice of advertising your business on various social media channels. Facebook is a social media platform with the highest number of monthly active users. It allows ads to target highly specific audiences based on the user’s location, profile, behavior, interests, and more.

3. Pros and Cons of Google Adwords

google adwords

Google is the widely used search engine and is the leader in online advertisement. Over 3.5 billion searches are performed every day on Google, making it the world’s No.1 search engine. Should you use this for online advertising of your business?

Have a look at the pros and cons of Google AdWords and then decide.

4. Pros of Google AdWords

1. Offers Multiple Ad Formats

Google AdWords was launched in 2000 with just 350 advertisers. Since then, Google has launched several ad extensions that give amazing looks to dull-looking ads. Shopping ads, Ad extensions, social proofing, user reviews are various ad formats that Google AdWords offer for online advertising.

2. An immense audience

Google is the widely reached search engine amongst all. The biggest advantage of using Google or search advertising is its immense reach. With growing technology on artificial intelligence and machine learning technologies RankBrain– the search volumes are likely to increase greatly.

3. A level playing field

There are some misconceptions about Google AdWords and PPC. It makes small business owners think that it is not a level playing field and doesn’t worth their time. But with Google AdWords, it doesn’t matter whether you own a small business or a big one; it helps create relevant ads for your audience.

Cons:

1. Set-Up is Time Consuming

If the set and management of Google AdWords on your website is not done right, they can prove to be the most costly and time-consuming. As this is PPC advertising, even if the user doesn’t click on your ad, you still have to pay for it.

2. Fail to target the right audience

If you do not add negative keywords, a great part of your potential customers can prove to be irrelevant. This means that it doesn’t matter how much you spend on Google advertising. You will always miss out on turning your audience into potential customers.

5. Pros and Cons of Facebook Ads

facebook ads

Pros:

1. Offers granular targeting

Facebook can know everything about you, your age or income, your status, everything. This knowledge database can prove to be very useful when creating ads. This allows businesses to get granular in targeting the right audience.

2. Easy to Use

Facebook ads are much easy to use. You need to select the right audience, design your Facebook ad and set your own budget.

3. Allows control over the budget

Facebook ads easily allow you to define the cost per conversion for your ads. Your budget will depend on several factors, but it will be affordable so that all-size businesses can afford this form of online advertising.

Cons:

1. It needs constant updates and content creation

Facebook ads require extra efforts to nurture your covert audience into customers. This can be in the form of content creation or social media posting. You will have to ensure frequent content creation for your potential buyers.

2. Getting results can be time-consuming

Facebook ads take a long time to get the desired results. There is no certainty of the audience to look at your post and click on it.

3. Organic search is reduced

Through Facebook Advertising, the organic search is reduced. The algorithms play a major role here in segmenting which content gets views and which does not. One way is to create a Facebook ad account, but this also proves the money-wastage method.

6. Which one to Use?

As you have seen, both the platforms have advantages and disadvantages of using for all types of businesses. So, it totally depends on the business owners to use the online advertising platform to be fruitful.

Helpful Resources:

1. 16 Best SEO Practices For Web Developers & Search Marketers

2. SEO in 2019 [Tactics That Work] & How To Learn SEO in 2019 Hustle-Free

3. 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins

4. Top 50 Best (Free) WordPress WooCommerce Plugins for your storefront

5. 16 Best Free SEO WordPress plugins for your Blogs & websites

6. Top 5 Best Web Development Frameworks

7. Must-Know Google Analytics Data Hacks For Quick SEO Win

George is corporate relationship manager at Inc Academy – Provide Digital Marketing Courses in Dubai. He likes to share his knowledge on digital marketing topics.

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How to Recycle Like a Pro: Tips for Businesses

One direction is positive for the world and the environment, and one fills our already burgeoning network of landfill sites. Here’s how you’ll prioritize the former, recycling like a pro as a business.

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7 Solid Tips to Strengthen Your Online Business Brand

When the material passes through a business, it either gets passed on to another company in a product or packaging or is regarded as waste. In addition, this waste falls into two categories: recyclable waste that will head to special recycling units to be processed and reused in the future, and general destruction that leads to a landfill.

One direction is positive for the world and the environment, and one fills our already burgeoning network of landfill sites. Here’s how you’ll prioritize the former, recycling like a pro as a business.

1. Packaging

For most businesses, the packaging that items, materials, and products arrive in constitutes their primary source of waste. This is especially true of firms that make things, but the same can be said of office firms that still receive large deliveries of office items.

Most of this packaging should be recyclable. If it’s not, urge your suppliers to consider changing to recyclable packaging or find another supplier that uses it. In this way, you’ll contribute to the idea that landfill waste via packaging is not acceptable in 2021.

2. Organizing

For businesses that are constantly fighting through waste – these are the firms that will operate a large facility that cannot help but produce a large volume of waste per day – there are ways to organize it to avoid failing to recycle.

The essential tip here is to funnel your waste towards a waste processing room, in which you’ll separate the waste carefully before placing it in compacting balers to be crushed into manageable cubes. You’ll find such balers on recyclingbalers.com – and they’re well worth equipping yourself with to tighten up the way you deal with your waste and recycling.

How To Recruit The Right People For Your Company

3. Disposing

Once you have your compacted cubes of recycling, you’ll need to find the most efficient and effective way to dispose of them. Often, this will mean teaming up with a local recycling firm that’ll come and collect your recyclable cubes from your facility, taking them to a recycling plant for processing.

However, if no such firm exists in your area, it may be worth hiring your van to make these regular trips to a local recycling facility, where you can drop off your waste yourself. In either case, make sure that the facility in question is reputable and that you’re confident that your recycling will be handled responsibly once you hand it over.

4. Outgoings

Your firm may also produce products that you then load onto trucks and watch leave your facility for your clients’ stores. These too should be packaged in recyclable packaging, with clear labels on the packaging to tell end consumers how best to dispose of their waste.

This will complete your recycling responsibilities, ensuring that from the moment material enters your firm to the moment it leaves, you’re doing your utmost to provide any recycled waste and not added to the landfill. Making your firm a pro recycler will require you to follow these four steps – each of which is certainly achievable for any business.

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