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Google AdWords Vs Facebook Ads: Pros and Cons

Google AdWords Vs Facebook Ads: Pros and Cons. The two most powerful online advertising platforms are Google AdWords(Paid Search) & Facebook Ads(Paid Social)

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Google AdWords Vs Facebook Ads: Pros and Cons

Online advertising has completely changed the way the businesses earlier used to get their business in the search engine results. Now, the two most powerful online advertising platforms – Google AdWords and Facebook Ads are gaining much popularity and are widely used.

But which online advertisement method to choose for your business is a very tough decision to make. One false decision can completely mislead your business.

Although both the platforms are considered to be the rivalry of each other. So, which platform to choose for online advertising of your business? It totally depends on your business and your potential audience.

We will be honest with you and will advise you to use both. Facebook Ads and Google Adwords both are useful in different ways. Using both the platforms side by side can prove to be one shot digital marketing strategy.

Here are the pros and cons of

Difference between Google AdWords and Facebook Ads

Before understanding the advantages and disadvantages of the two powerful online advertising platforms – Facebook Ads and Google AdWords, it is crucial to understand the key difference between the two platforms.

Web Page Ads

Paid Search Vs Paid Social

Google AdWords (Paid Search) is the most popular Pay-Per-Click advertising platform. The advertisements are focused to target specific keywords used in Google searches. Advertisers bid on specific keywords in the hope that their ads will appear in the search engine queries. Once the user clicks on the ads, the advertiser is charged some amount of money.

On the other hand, Facebook Ads (Paid Social) is the practice of advertising your business on various social media channels. Facebook is a social media platform with the highest number of monthly active users. It allows ads to be targeted for highly-specific audience based on user’s location, profile, behavior, interests and more.

Pros and Cons of Google Adwords

google adwords

Google is the widely used search engine and is the leader in online advertisement. Over 3.5 billion searches are performed every day on Google, making it the world’s No.1 search engine. Should you use this for online advertising of your business?

Have a look at the pros and cons of Google AdWords and then decide.

Pros of Google AdWords

1. Offers Multiple Ad Formats

Google AdWords was launched in 2000 with just 350 advertisers. Since then, Google has launched several ad extensions that give amazing looks to the dull looking ads. Shopping ads, Ad extensions, social proofing, user reviews are various ad formats that are offered by Google AdWords for online advertising.

2. An immense audience

Google is the widely reached search engine amongst all. The biggest advantage of using Google or search advertising is its immense reach. With growing technology on artificial intelligence and machine learning technologies RankBrain– the search volumes are likely to increase to a great extent.

3. A level playing field

There are some misconceptions about Google AdWords and PPC. It makes small business owners think that it is not level playing field and doesn’t worth their time. But with Google AdWords, it doesn’t matter whether you own small business or a big one; it helps in creating relevant ads for your audience.

Cons:

1. Set Up is Time Consuming

If the set and management of Google AdWords on your website is not done right, they can prove to be the most costly and time-consuming. As this is PPC advertising, so even if the user doesn’t click on your ad, still you have to pay for it.

2. Fail to target the right audience

If you do not add the negative keywords, a great part of your potential customers can prove to be irrelevant. This means that it doesn’t matter how much you spend on Google advertising, you will always miss out to turn your audience into potential customers.

Pros and Cons of Facebook Ads

facebook ads

Pros:

1. Offers granular targeting

Facebook can know everything about you, your age or income, your status, everything. This knowledge database can prove to be very useful when creating ads. This allows businesses to get granular in targeting the right audience.

2. Easy to Use

Facebook ads are much easy to use. You need to select the right audience, design your Facebook ad and set your own budget.

3. Allows control over the budget

Facebook ads easily allow you to define cost per conversion for your ads. Your budget will depend on a number of factors, but it will be affordable so all size business can afford this form of online advertising.

Cons:

1. It needs constant updates and content creation

Facebook ads require extra efforts to nurture your covert your audience into customers. This can be in the form of content creation or social media posting. You will have to ensure frequent content creation for your potential buyers.

2. Getting results can be time-consuming

The Facebook ads take longer time in getting the desired results. There is no certainty of the audience to look at your post and click on it.

3. Organic search is reduced

Through Facebook Advertising, the organic search is reduced. The algorithms play a major role here in segmenting which content gets views and which does not. One way is to create a Facebook ad account but this also proves to be the money-wastage method.

Which one to Use?

As you have seen both the platforms have advantages and disadvantages of using for all type of businesses. So, it totally depends on the business owners to use the online advertising platform that can be fruitful for their business.

Helpful Resources:

1. 16 Best SEO Practices For Web Developers & Search Marketers in [2019]

2. SEO in 2019 [Tactics That Work] & How To Learn SEO in 2019 Hustle-Free

3. 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins

4. Top 50 Best (Free) WordPress WooCommerce Plugins for your storefront

5. 16 Best Free SEO WordPress plugins for your Blogs & websites

6. Top 5 Best Web Development Frameworks

7. Must Know Google Analytics Data Hacks For Quick SEO Win

George is corporate relationship manager at Inc Academy – Provide Digital Marketing Courses in Dubai. He likes to share his knowledge on digital marketing topics.

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Business

Top 3 Benefits of Transportation Management Software

The transportation management software is fully capable of boosting the cost and service of logistic companies. Additionally, the software also induces transparency in shipment methods.

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Top 3 Benefits of Transportation Management Software

With a changing online landscape, many things have changed. For instance, we have witnessed a massive growth of e-commerce companies and the inclusion of new businesses and market trends in the rapidly evolving technology markets.

One factor that all businesses survive and thrive in today’s era of Digital Darwinism is integrating the latest technology trends that keep them afloat in their niches and stand out from their competitors.

If your company is looking for innovative ways to optimize its supply chain management strategy, it might be a great idea to invest in transportation management software.

1. An Overview of the Transportation Management Software

The transportation management software is fully capable of boosting the cost and service of logistic companies. Additionally, the software also induces transparency in shipment methods.

The functionality, configuration, and expenses of a good transportation management software favour the company in numerous ways, especially for new start-ups that are still relying on manual processes to manage their freight effectively.

The transportation management software can save time and money as companies won’t have to rely on spreadsheets, unnecessary documentation, and paperwork, all of which are prone to human error and miscalculations.

By adopting and integrating cloud-based transportation management software, businesses can boost their productivity, customer service and increase sales and revenue.

Additionally, these businesses can also save trees by relying less on paperwork and using a unified platform to receive orders, process, and track shipments. By keeping the entire team on the same page, companies can boost their customer service and increase the satisfaction rate of their potential customers.

Study to read more regarding three benefits companies can render by integrating transportation management software into their business model.

2. Cost And Time Efficient

Amongst the most significant benefits that companies can render from the inclusion of this software is that companies can reduce freight expenses.

The software serves as an effective visibility tool of the supply chain as it allows shippers to recognize any potential disruptions.

Additionally, the company’s entire team remains on the same page and gets real-time and real-life information about the shipment process as a whole, which saves much of their time.

With a massive decrease in resource expenses, all sorts of tasks, such as the validation of charges, can be automatically processed through the transportation management software.

3. Boost in Customer Service

Boost in Customer Service

As we pass through 2021, customer service has become the focal point of many businesses. We live in a rapidly evolving society where people want the solutions and answers to their problems and queries right now and not any time later.

With the integration of transportation management software, businesses can efficiently track critical factors, including damage rates, expected delivery time, and other performance indicators.

The obtained information can eliminate the risk of potentially arising problems by promptly fixing the issues and replacing them with better alternatives.

Resultantly, companies and logistics businesses can boost their customer service and customer satisfaction by integrating transportation management software.

4. Real-Time Tracking

Instead of relying on rough guesses and estimates, transportation management software allows companies and their employees to track the delivery of their products and services in real-time.

In delays and potential errors in shipment deliveries, companies can receive real-time alerts, which allows them to make the much-needed adjustments.

The transportation management software also allows companies to detect any potential service disruptions and thus provides the companies with a professional advantage of knowing about things in advance and making swift improvements and adjustments.

The transportation management software also allows businesses to create intelligent and efficient schedules and routes for efficient deliveries.

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