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5 Best Ways To Market Your Local Franchise Business

This article will introduce you to five best ways to market a local franchise business. Local franchise business playing an important role in the country’s economic development.

Published

4 years ago

January 23, 2019

TwinzTech

When you have a franchise business, you are a part of a larger network of similar businesses, yet at the same time, you are located in a certain area with its own unique characteristics. This makes a franchise a unique business: global, national or regional, yet local at the same time.

To market the business successfully, you want to use all the advantages that you have. This article will introduce you to five ways to market a local franchise.

Local Business Franchise

Table of Contents

1. Use the power of association

Typically, a franchise business has a proven business model, systems, processes, and has been around for some time. You want to use all of this in your advertising. Point out for how long the company has been in business, how many happy customers it has, and whatever other benefits and values it brings to the marketplace.

All of these are elements that non-franchise businesses in your area will most likely not have. Many franchises sponsor national and regional sports events and this gives you an opportunity to talk to fans in a way that business with one location simply can’t use.

2. Use the power of local

At the same time, a franchise is located in a local area and you should be using this fact, too. You can create joint ventures with other local businesses and become an expert in your field, no matter what the field is.

For example, if you have a coffee franchise, you can run a survey of the local residents about their favorite coffee flavors in the summer versus the winter and get free publicity by talking about coffee tastes of people who live in your geographic area.

You can also use your brick-and-mortar location as a hub for your customers. If you have a lot of parents with kids as clients, you can organize events for parents and kids.

3. Build a list of customers and prospects

It is likely that your company will be running its own marketing campaigns, but the issue with these campaigns is that the company simply has to create campaigns that will work for all the franchises, which means that the campaigns by definition will be generic.

You run the business in your area and this gives you unique insights into your customers and their preferences. For this reason, one of the best things you can do is build a list of your customers and your prospects and market to them directly.

To get started building a list, you need to create an attractive offer that you will give to your customers when they provide you with their information. It is quite possible that other franchise owners have tried such offers and know what works and what doesn’t.

Ideally, you would like to have as much information about your customers as possible, including email addresses, phone numbers, and physical addresses. Having this information would allow you to market to the prospects in a number of ways, including email blasts, direct mail, and ringless voicemails.

4. Follow up

As a company that combines the power of local and regional or national, you have a lot of opportunities to follow up with unique interesting content and offers.

You can talk about what is going on in your area locally, yet at the same time, you can tie your name to the big names that your franchise works with.

You may think that the connection between you, and, say, a national league that your franchise is sponsoring, is far-fetched, but you need to remember that your customers will not be comparing you to someone close to the league or team.

They will be comparing your connection to their own and it is most likely that your connection is much stronger and real than theirs.

5. Use marketing methods that your competitors are not using

Today, there are lots and lots of marketing methods that a business can use to promote its products and services. There is search engine optimization (SEO), paid search ads, Facebook ads, Facebook pages, Yelp, Google Reviews, GMB reviews, LinkedIn, direct mail, TV, radio, and much more.

Do not try and use anything and everything. Be strategic about what methods you use to market your services. While it may seem that there is a new website or online platform coming into existence every day, the phone can still be a really effective marketing tool.

One of the somewhat new technologies that you can use to market using phones is called ringless voicemail. The technology leaves voice messages without making calls directly, which means that it doesn’t annoy customers. This is one of the reasons that ringless voicemail is not the same as telemarketing.

With ringless voicemail, you can notify your customers about upcoming appointments, events, and special promotions. You can also drive prospects and customers to a website, ask them to call you back or put them through an Interactive voice response (IVR) to make them qualify themselves.

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Business

4 SaaS Link Building Tips For Beginners

Published

2 weeks ago

November 25, 2022

TwinzTech

The most effective techniques to promote your software as a service (SaaS) business and increase organic traffic to your website are content marketing and search engine optimization (SEO).

Note that improving your SEO rankings entails acquiring more high-quality backlinks. Thus, it’s essential to increase the number of backlinks to your SaaS business’s website from authoritative, high-quality websites in order to boost its search engine optimization performance.

In reality, link-building is a tough process, especially in the SaaS context. Why? Backlinks for SaaS websites are difficult to come by, and with the rise of new SaaS businesses, this will get more challenging. Therefore, building links the right way is the key, and you can find out how to plan your own link-building strategy from https://linkflow.ai/saas-link-building/ and other helpful resources.

Link-Building Strategies For SaaS Companies

Regardless of your niche, you may need to actively develop backlinks to your SaaS business in order to get your content discovered, consumed, and, ultimately, attract new clients. Here are ways to do it.

Table of Contents

1. Write Guest Posts

Building backlinks and establishing yourself as an authority in your field can be accomplished effectively through guest posting. When you create content that is both original and helpful, other websites may link to it.

Take the website’s domain authority into account when guest posting. It’s recommended that you start with a well-regarded website with a Domain Authority (DA) of 50 or above. In addition, it would be beneficial to search for niche-specific websites interested in your writing.

After discovering a website open to guest posts, your next step is to learn more about the site’s target audience and content before seeking content marketing managers. Also, check to see if there are any guest posting requirements for the site.

However, you should exercise caution in deciding which blogs to publish on. There’s a wide variety of authoritative websites, and the same holds true for blogs.

2. Take Advantage Of Brand Mentions

Utilize your SaaS network to its full potential and make the most of brand-mention opportunities.

Backlink mentions are an excellent approach to making use of the websites, businesses, and services that you discuss in the content you create. Utilize methods such as co-mentioning or mention-me-back to get the advantage from your network.

This is an excellent strategy to obtain backlinks with very little effort on your part.

Link-Building Strategies For SaaS Companies

3. Pitch Link Round Ups

SaaS isn’t the only industry that can benefit from link roundups, but it is one in which they excel.

A link roundup (also known as a link list) is a regularly scheduled set of external links to relevant online content, such as articles, blog posts, and other online resources. Audiences can use them to find new content to read and share. They provide a dependable method for website owners to acquire inbound links.

Creating high-quality content that follows SEO best practices is the first step to being featured on authoritative link roundups.

Content that is educational, thoroughly investigated, and supported by reliable sources has a much better chance of being included in link roundups. The odds of being featured will improve if you establish yourself as a reliable source of high-quality information.

4. Use Digital PR Tactics To Earn Backlinks

Digital public relations (PR) is one of the most effective long-term approaches to building SaaS links. Digital PR entails expanding a company’s brands using means like podcasting, webinars, and more to attract the media’s attention.

Here are some suggestions for digital PR link-building:

Surveys and studies
Trend reports
Podcasts, webinars, and conferences

In order to get journalists and publications to write about your material and include links to it, you need to generate linkable assets (also known as link bait) and market these to them.

Important Factors In Back Linking

There are differences in the quality of the links. However, how can you evaluate whether or not a link is of high quality?

A link’s anatomy can tell you if it’s high- or low-quality. Look at these principles:

Relevancy
Anchor Text
Domain Strength
Page Strength

Once you’ve made it to the first page of Google’s search results, you can take it a step further by analyzing the anchor texts used by your top competitors to learn which type of anchor Google prefers and then using that data to guide your own link-building efforts.