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How Area Pages Can Improve Your Site’s Organic Traffic

Here is a Case Study of How we got Huge Traffic to Your Website by Just Adding Area Pages to improve the website’s organic traffic on SERPs in Google Search




How Area Pages Can Improve Your Site’s Organic Traffic

Organic Traffic is vital to run a successful website. And there are a bunch of factors which are responsible for organic traffic to your website such as informative content, authenticity, Search engine optimization, link building, and marketing etc.

But Area pages can also give rise to a substantial number of users to your website. That’s given. Here, we are going to reveal how area pages can bring a higher number of visitors to your site. Alright, let the cat come out of the bag!

Here is a Case Study of How we got Huge Traffic to Our Website by Just Adding Area Pages

organic traffic on SERPs in Google

Here, we are going to delve into how area pages can improve the organic Traffic to your site. Recently, we experimented with one of our websites comprising cargo services from the UK to Pakistan by just adding area pages.

A few months ago, we experimented with one of our websites that covered cargo services by adding area pages. Who would have thought that it could be a very successful move and attract a massive number of visitors to our website? That’s interesting. Before we get into our case study, let us have a look at the terms linked with our case studies.

1. Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO)

Gone are the days when you had much to do in order to run a successful website. These days, it takes a considerable amount of polish and elbow grease before a brand new site appears on the search engines. Whenever people make use of the search engines, they’d most probably pick out the results that appear within the first five suggestions on Google, Bing, or whichever search engine they decide on to use. That being the case, things have become much trickier. For a new website to get a high number of visitors, Search Engine Optimization is something you can’t miss out on.

Well, before getting into the most used approaches of Search Engine Optimization, let’s spend a moment just defining SEO. Alright, Search Engine Optimization (Most commonly called as SEO) is a term that covers all the techniques and approaches to ensure that the website you are working on presents itself on the search engine results pages.

On-page SEO and off-page SEO are two most used approaches of Search Engine Optimization. On-page SEO involves optimizing your website to maximize the level of Traffic. It’s fundamentally about making the site as search-engine-friendly as possible but requires constant revision of the site to maintain its ranking. There are several different methods within on-page SEO, such as optimization of Keywords, title, and links, etc.

For the case of off-page SEO, it’s all about fostering the website via other channels. It depends upon other web pages to gain traffic to your site. Off-page SEO uses a fusion of strategies used to improve the website’s rank in the search engine results page (SERPs).

2. So, what precisely the term Organic Traffic refers to?

If we spend a moment just talking about Organic Traffic, it refers to the visitors who discover your website by entering specific words into the search engines. These words are called Keywords, and you can make the argument that keywords play a role that no one can shake a stick at in attracting visitors towards the websites of particular niches.

Organic Traffic analytics allow you to see how good your website is performing when it comes to attracting visitors. You would be able to increase the organic traffic by just probing into the errors and then correct the flaws and removing the unnecessary delays. That’s how things work.

So, what exactly the term Organic Traffic refers to?

3. Here’s the Case Study

Now that you know about the importance of SEO for any website, you can make the case that organic Traffic to your website is as essential as the water to a fish. More visitors means more impressions, service acquisitions, and sign-ups. That’s what every single admin would be hoping for.

We started running a website a couple of years ago, with a focus on offering cargo services from the UK to Pakistan. After a short while, we just decided to stretch out the services and make them available to all over the UK. Be that as it may, we did not add specific areas to the site in the first instance.

4. The importance of Adding Area Pages

The importance of Adding Area Pages

Soon after that, we thought of adding locations and area pages to our website, where we provided our services. Our team looked through the latest keywords that people used to fill the search boxes to send cargo from particular areas of the UK.

As a result, we have drawn up a list of most entered keywords for the particular areas and constructed pages with add on areas. To give an example, Cargo to Pakistan from London, East Ham, Birmingham, Glasgow, East Riding of Yorkshire and Leicester shire, and so on. The aforementioned move did an excellent job of attracting organic traffic towards our website.

5. Increased Organic Traffic

It turned out to be an excellent move. With Traffic of 1000 visitors initially, the number just crossed 6500 visitors within a short period of time. That’s mind-boggling, isn’t it? Right after that, the website we worked on, started ranking at the top position for all the main keywords. Our team soon analyzed that there was an immense upsurge in our service acquisition and, ultimately, in the revenue generation. Whoa!

6. Increased Conversion Rate

A quantum leap was also observed in the conversion rate. That means a considerable percentage of visitors signed up for the website after the area pages were added. Our analytical team soon revealed that the conversion rate increased from 16% to stinking 25% just due to the addition of area pages. Resultant, we managed to get more and more customers in a shorter period of time.

7. Insertion of Images on Area Pages

Another thing that we tried was the insertion of the images of landmarks belonging to that specific area on the area pages. It was, although, a novel idea, yet it garnered great results and gave our website a massive boost. These images offered the visitors to select the area without reading all the stuff, thus made our website more user-friendly and helped to boost the conversion rate.

These endeavors helped us in various ways and can do the same for yours too. For example, the insertion of area pages to the website can:

  • Direct visitors to your site
  • Increase organic traffic manifolds
  • Draw more local customers to your brand
  • Target perfect customer base
  • Alter impulses into sales
  • Improve the search engine ranking
  • Help you measure the output

8. Things you need to follow on Area Pages

Things you need to follow on Area Pages

Keeping close weather on the significance of Area Pages, there are some essential things that should be kept in mind to make them more vigilant and useful.

9. Keywords

Keywords are the essential ingredient of content in your area pages. Try to maintain appropriateness in their use. Try to use the keywords in the title of area pages to engage more and more Traffic to your website. The unsuitability of the usage of the keywords can severely affect the Traffic due to which the ranking, instead of being higher, starts to decrease. Therefore, it is recommended to use weighty and renowned keywords in the content of the area pages.

10. Maps

Remember, you are adding Area pages to your website. Then how can somebody know the exact location of the area? In this age of digital advancement, it is definitely Maps that will help your customers in a great deal to approach you and acquire your services in their locality and boast even improved importance of your area pages. This not only assists your customers in locating your point, but it is also beneficial for your website resulting in an improved search engine result ranking.

11. Presence on the Social Media

The outreach of your business can only be increased due to the presence of your services on social media. When all the services you offer can be founded on the social media pages, it can help people who most probably use social media sites to acquire your offers by visiting your website. So, this presence, in one way, can enhance your website ranking; therefore, make sure to grab the maximum advantages of social media.

12. Analytics

Google Analytics Platform

Are your services being acquired by the targeted audience? Are you addressing suitable customers? These two queries require huge attention. To cope up with these, make sure to keep analyzing traffic on the area pages of your website by using Google Analytics platform. It is a must to do a job to make sure that required customers are reaching your site, and you are addressing the most fitting clients. Keeping close weather on the analytics, you can run your area pages and website in a better way.

13. What do we say?

When you run your website in the right way, then it appears to be as easy as falling off a log. Unequivocally, certain things matter when it comes to fine-tuning the position of your website in search engines. Still, the area pages occupy their unique weight in addressing the right customers in the right way and at the right time. And if you want to enhance your business and improve the ranking and reach of your website, ensure to develop the area pages with having appropriateness of content and keywords in your website- no two ways about it.

Helpful Resources:

1. Top 20 Free Yoast SEO Alternatives & Competitors for WordPress Websites

2. WordPress Development Tips to Supercharge Your Projects

3. 16 Best Free SEO WordPress plugins for your Blogs & websites

4. 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins

5. Top 50 Best (Free) WordPress WooCommerce Plugins for your storefront

6. JavaScript SEO: Server Side Rendering and Client Side Rendering

I am an Instructor, Broadly Skilled Modern Full Stack Web Developer, Freelancer, Tech Blogger, and Tech SEO Specialist.

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Big Data

Benefits of Data analytics for Your Business

One of the most significant benefits of Big Data analytics is that businesses can now deliver personalized experiences at scale.




Run a Better Business With These Key Tips

Data Analytics provides the path for creative solutions, hyper-targeted promotional techniques, and personalized promotional strategies by allowing you to define your consumer clearly. The potential advantages of participating in Big Data analytics are well understood: these technologies offer cost reductions, increased productivity, and an enhanced decision-making process.

According to research, 90 percent of collaborating enterprise clients stated that data and analytics are critical to their company’s digital development objectives. Students are opting for data analytics courses to join this dynamic industry and be a part of the future driven by advanced technologies and innovations. There are distinct benefits to adopting data analytics into your organization since it generates effective results, like the ones listed below:

1. Better Decision-Making:

One of the most significant advantages of Big Data analytics greatly enhances decision-making procedures. Businesses are progressively turning to data before making decisions instead of depending solely on intuition. Businesses are better positioned to produce accurate forecasts when big data combines AI, machine learning, and data mining.

In essence, you’re streamlining what was formerly a years-long collection of knowledge and relying on technology to achieve results swiftly and with less experimentation. Another important use is categorization utilizing AI-analytics methods.

2. Personalization:

The performance indicator that most advertising agencies aspire for is to provide a personalized experience. As a result, one of the most significant benefits of Big Data analytics is that businesses can now deliver personalized experiences at scale.

Big Data fuels prediction engines and pricing optimization, and it gives businesses a complete picture of their customers, allowing them to customize to each person.

SEO Tactics Small Businesses

3. Predictive Modeling:

Organizations may use predictive modeling to determine what’s causing problems and anticipate future results. Predictive analytics technologies are used in financial services to assess fraud threats and establish trustworthiness.

These technologies are also being used to assist climate warming and sustainability policies, nuclear power, oil exploration, and other topics.

4. Retention and Loyalty:

According to Market experts, the major accelerators for improving sales and customer fulfillment are social networking site promotion, email marketing, and behavioral studies. Social media management, website analytics, behavioral data, and competitive analysis are all used to assist organizations in figuring out what their customers want.

5. Forecasting:

Marketers can forecast customer experience and outcomes more precisely using Big Data analytics mixed with statistical approaches and historical information. They can then use the information to develop long-term plans.

6. Optimized Messaging and Solutions:

Data analytics can determine what clients want and how they respond to communications and then integrate those findings into promotional, production, and sales tactics.

7. Accurate Measure of Campaign ROI:

For marketers, attribution has always been a difficult task. Advanced analytics technologies can assess the effectiveness of all campaigns, messages, and techniques that contribute significantly to a customer’s conversion.

These findings provide a platform for future operations for businesses. Companies can also use the information to make better financial planning decisions.

8. More Accessible Analytics:

By democratizing the process of creating plans and implementing the sense of the findings, AI is increasingly assisting in getting data analytics into the hands of more people. Organizations may obtain comprehensive insight into their business using self-service, intelligent solutions across all divisions.

So, if you are planning to pursue a career in data analytics, you must start by signing up for analytic data courses now!

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