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How Area Pages Can Improve Your Site’s Organic Traffic

Here is a Case Study of How we got Huge Traffic to Your Website by Just Adding Area Pages to improve the website’s organic traffic on SERPs in Google Search

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How Area Pages Can Improve Your Site’s Organic Traffic

Organic Traffic is vital to run a successful website. And there are a bunch of factors which are responsible for organic traffic to your website such as informative content, authenticity, Search engine optimization, link building, and marketing etc.

But Area pages can also give rise to a substantial number of users to your website. That’s given. Here, we are going to reveal how area pages can bring a higher number of visitors to your site. Alright, let the cat come out of the bag!

Here is a Case Study of How we got Huge Traffic to Our Website by Just Adding Area Pages

organic traffic on SERPs in Google

Here, we are going to delve into how area pages can improve the organic Traffic to your site. Recently, we experimented with one of our websites comprising cargo services from the UK to Pakistan by just adding area pages.

A few months ago, we experimented with one of our websites that covered cargo services by adding area pages. Who would have thought that it could be a very successful move and attract a massive number of visitors to our website? That’s interesting. Before we get into our case study, let us have a look at the terms linked with our case studies.

1. Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO)

Gone are the days when you had much to do in order to run a successful website. These days, it takes a considerable amount of polish and elbow grease before a brand new site appears on the search engines. Whenever people make use of the search engines, they’d most probably pick out the results that appear within the first five suggestions on Google, Bing, or whichever search engine they decide on to use. That being the case, things have become much trickier. For a new website to get a high number of visitors, Search Engine Optimization is something you can’t miss out on.

Well, before getting into the most used approaches of Search Engine Optimization, let’s spend a moment just defining SEO. Alright, Search Engine Optimization (Most commonly called as SEO) is a term that covers all the techniques and approaches to ensure that the website you are working on presents itself on the search engine results pages.

On-page SEO and off-page SEO are two most used approaches of Search Engine Optimization. On-page SEO involves optimizing your website to maximize the level of Traffic. It’s fundamentally about making the site as search-engine-friendly as possible but requires constant revision of the site to maintain its ranking. There are several different methods within on-page SEO, such as optimization of Keywords, title, and links, etc.

For the case of off-page SEO, it’s all about fostering the website via other channels. It depends upon other web pages to gain traffic to your site. Off-page SEO uses a fusion of strategies used to improve the website’s rank in the search engine results page (SERPs).

2. So, what precisely the term Organic Traffic refers to?

If we spend a moment just talking about Organic Traffic, it refers to the visitors who discover your website by entering specific words into the search engines. These words are called Keywords, and you can make the argument that keywords play a role that no one can shake a stick at in attracting visitors towards the websites of particular niches.

Organic Traffic analytics allow you to see how good your website is performing when it comes to attracting visitors. You would be able to increase the organic traffic by just probing into the errors and then correct the flaws and removing the unnecessary delays. That’s how things work.

So, what exactly the term Organic Traffic refers to?

3. Here’s the Case Study

Now that you know about the importance of SEO for any website, you can make the case that organic Traffic to your website is as essential as the water to a fish. More visitors means more impressions, service acquisitions, and sign-ups. That’s what every single admin would be hoping for.

We started running a website a couple of years ago, with a focus on offering cargo services from the UK to Pakistan. After a short while, we just decided to stretch out the services and make them available to all over the UK. Be that as it may, we did not add specific areas to the site in the first instance.

4. The importance of Adding Area Pages

The importance of Adding Area Pages

Soon after that, we thought of adding locations and area pages to our website, where we provided our services. Our team looked through the latest keywords that people used to fill the search boxes to send cargo from particular areas of the UK.

As a result, we have drawn up a list of most entered keywords for the particular areas and constructed pages with add on areas. To give an example, Cargo to Pakistan from London, East Ham, Birmingham, Glasgow, East Riding of Yorkshire and Leicester shire, and so on. The aforementioned move did an excellent job of attracting organic traffic towards our website.

5. Increased Organic Traffic

It turned out to be an excellent move. With Traffic of 1000 visitors initially, the number just crossed 6500 visitors within a short period of time. That’s mind-boggling, isn’t it? Right after that, the website we worked on, started ranking at the top position for all the main keywords. Our team soon analyzed that there was an immense upsurge in our service acquisition and, ultimately, in the revenue generation. Whoa!

6. Increased Conversion Rate

A quantum leap was also observed in the conversion rate. That means a considerable percentage of visitors signed up for the website after the area pages were added. Our analytical team soon revealed that the conversion rate increased from 16% to stinking 25% just due to the addition of area pages. Resultant, we managed to get more and more customers in a shorter period of time.

7. Insertion of Images on Area Pages

Another thing that we tried was the insertion of the images of landmarks belonging to that specific area on the area pages. It was, although, a novel idea, yet it garnered great results and gave our website a massive boost. These images offered the visitors to select the area without reading all the stuff, thus made our website more user-friendly and helped to boost the conversion rate.

These endeavors helped us in various ways and can do the same for yours too. For example, the insertion of area pages to the website can:

  • Direct visitors to your site
  • Increase organic traffic manifolds
  • Draw more local customers to your brand
  • Target perfect customer base
  • Alter impulses into sales
  • Improve the search engine ranking
  • Help you measure the output

8. Things you need to follow on Area Pages

Things you need to follow on Area Pages

Keeping close weather on the significance of Area Pages, there are some essential things that should be kept in mind to make them more vigilant and useful.

9. Keywords

Keywords are the essential ingredient of content in your area pages. Try to maintain appropriateness in their use. Try to use the keywords in the title of area pages to engage more and more Traffic to your website. The unsuitability of the usage of the keywords can severely affect the Traffic due to which the ranking, instead of being higher, starts to decrease. Therefore, it is recommended to use weighty and renowned keywords in the content of the area pages.

10. Maps

Remember, you are adding Area pages to your website. Then how can somebody know the exact location of the area? In this age of digital advancement, it is definitely Maps that will help your customers in a great deal to approach you and acquire your services in their locality and boast even improved importance of your area pages. This not only assists your customers in locating your point, but it is also beneficial for your website resulting in an improved search engine result ranking.

11. Presence on the Social Media

The outreach of your business can only be increased due to the presence of your services on social media. When all the services you offer can be founded on the social media pages, it can help people who most probably use social media sites to acquire your offers by visiting your website. So, this presence, in one way, can enhance your website ranking; therefore, make sure to grab the maximum advantages of social media.

12. Analytics

Google Analytics Platform

Are your services being acquired by the targeted audience? Are you addressing suitable customers? These two queries require huge attention. To cope up with these, make sure to keep analyzing traffic on the area pages of your website by using Google Analytics platform. It is a must to do a job to make sure that required customers are reaching your site, and you are addressing the most fitting clients. Keeping close weather on the analytics, you can run your area pages and website in a better way.

13. What do we say?

When you run your website in the right way, then it appears to be as easy as falling off a log. Unequivocally, certain things matter when it comes to fine-tuning the position of your website in search engines. Still, the area pages occupy their unique weight in addressing the right customers in the right way and at the right time. And if you want to enhance your business and improve the ranking and reach of your website, ensure to develop the area pages with having appropriateness of content and keywords in your website- no two ways about it.

Helpful Resources:

1. Top 20 Free Yoast SEO Alternatives & Competitors for WordPress Websites

2. WordPress Development Tips to Supercharge Your Projects

3. 16 Best Free SEO WordPress plugins for your Blogs & websites

4. 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins

5. Top 50 Best (Free) WordPress WooCommerce Plugins for your storefront

6. JavaScript SEO: Server Side Rendering and Client Side Rendering

I am an Instructor, Broadly Skilled Modern Full Stack Web Developer, Freelancer, Tech Blogger, and Tech SEO Specialist.

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Business

Data-Driven Decision Making: The Benefits of Analytics

To compete with many industry rivals, companies of all sizes embrace the power of data analysis to improve their operations and make more informed choices.

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Constructing the Ads

There is no denying the internet has led to a broader marketplace and higher consumer demand. Consequently, many businesses are going up against a considerable amount of competition when acquiring new customers and increasing their profit margin.

To compete with many industry rivals, companies of all sizes embrace the power of data analysis to improve their operations and make more informed choices.

If you would like to anticipate market shifts with ease, manage potential risks, and identify potential problems before they arise, determine the benefits of analytics.

1. Manage Risk

Every business owner will have to make crucial decisions that shape a company’s direction, revenue, and reputation. Before rushing in, you should use big data to gain insight into consumer behavior and opinions.

As a result, you could create more intelligent business strategies to mitigate risk.

analytics-traffic

To manage risk, you should:

  • Gather data
  • Consider the dangers/trends to discover
  • Set a data analysis timeline
  • Generate a report – use visuals
  • Review the results – aim to identify patterns
  • Introduce a solution
  • Monitor findings – identify new trends and high-risk issues

Businesses of all sizes can face many risks. These could range from an unexpected event (such as a potential flood or fire) to or unavailability of essential resources (such as supply chain issues or hardware failure).

Data analysis can identify and manage the risk by developing an appropriate strategy, including avoidance, mitigation, or acceptance.

2. Retain More Customers

Any business that wants to create a solid customer base would be wise to embrace big data. A business analyst will gather, analyze, and provide a report on various data trends, which will enable them to personalize the shopping experience.

For example, Amazon uses predictive analytics to anticipate products their customers might like to buy after analyzing their past orders and online behavior.

Gaining a deeper understanding of your customers’ online actions and preferences can lead to more effective marketing strategies.

For this reason, many eCommerce companies are choosing to follow in Amazon’s footsteps by creating more targeted campaigns. Consequently, they can meet or exceed their customers’ needs and secure their loyalty.

Data analytics can help you to anticipate your customers’ preferences, but it can also improve their experience with your brand.

For example, by gathering your customers’ opinions, it’s possible you could discover they don’t like contacting an outsourced call center for product support.

Consequently, you could cut the outsourced service from your operations and take calls in-house instead. It could help you reduce complaints and, in turn, call waiting times while promoting your business to retain more customers.

If you want to take your brand to the next level, you would be wise to hire a business analyst. Alternatively, you could invest in your employees’ education by funding an online MS in analytics program.

Your business will find it easier to manage and utilize complex data to improve your operations.

Google Analytics for a quick SEO win

3. Create Targeted Marketing Campaigns

Data analysis is allowing companies in all industries to develop more targeted marketing campaigns. For example, by analyzing consumer behavior, patterns, and trends, you will deliver customized advertisements to grow your brand engagement and revenue.

Segmented, personalized email newsletters are a prime example of targeted marketing campaigns. A company can build a customer’s persona based on their name, location, past purchases, online behavior, and engagement with their products.

As a result, subscribers could receive a customized email in their inbox that complements their specific needs. It could lead to greater brand engagement, a higher clickthrough rate, and a more significant profit margin.

4. Develop Forward-Thinking Products

Thanks to big data, there is no longer a need to rely on instinct when developing products or updating existing ones. Accumulating and analyzing large data sets will enable companies to make informed choices about products that complement their demographic.

Utilizing data could ultimately help a business to remain competitive in a saturated market. However, it is essential to introduce processes to gather customer feedback once a product is on the market or updated.

5. Anticipate Customer Needs

To blow all your competition out of the water, you must look for ways to exceed your customers’ expectations. You can use data to know your target market rather than assume their potential problems or requirements.

By collecting the data as possible on your customers, analyzing their online behavior, and reviewing their previous orders, you could potentially anticipate their needs.

For instance, you could send them an email, offer, or reminder, which could encourage them to buy a product, upgrade a subscription, or invest in a service.

The above tactics can ultimately make a customer feel valued, leading to a long-lasting relationship and a more significant profit margin.

6. Budget Control

Every penny helps in business. To take tighter control of your finances and maximize every dollar, you must utilize business analytics to help your company remain within its budget.

By gaining a good understanding of your customers, anticipating their needs, and gaining an advantage over your competitors, you will be able to grow your revenue with ease and avoid unexpected costs.

It can, therefore, be an ideal tactic for financial planning and growth.

Google Analytics Platform

7. Pricing Analysis

A small profit margin can often force many organizations to close their doors for good. If you do not want to become another statistic, you must improve your product and service pricing.

Pricing analysis could be the key to more substantial profitability and long-term success in your industry. It works by profiling your competitors’ prices and analyzing your target audience’s wants and needs.

So you can create a pricing strategy to attract customers, generate more significant revenue, and increase your company’s share of the market.

8. Measure Goals and Objectives

Business analytics can also provide your organization with a clearer insight into its goals and objectives. But the first step for any business is to define the metrics that will be measured. For this, a sample KPI library can be helpful as you can get an idea of which variables can be tracked for every department and industry.

9. Support Business Efficiency

In today’s competitive marketplace, you cannot afford to let your customers or clients down.

As it is possible to gather data at lightning speed, a business analyst can immediately discover a progress problem or a dip in your performance, so your business can quickly adjust its operations based on their recommendations.

Data analysis can ultimately improve business efficiency while saving both time and money.

10. Competitor Analysis

Every brand must attempt to stand out from the crowd to grab their target market’s attention and secure their custom.

However, poor competitor analysis could lead to a business failing to generate an attractive USP. To gain an in-depth understanding of your rivals, you would be wise to utilize analytics.

By doing this, you can be able to:

  • Identify your competitors
  • Measure rivals’ strengths and weaknesses
  • Discover brands’ various challenges
  • Identify the right and wrong target market

11. Quick Decision Making

Uncertainty can lead to slower business decisions, which prevent your brand from gaining a solid foothold in a market.

Business analytics can speed up decision-making, enabling companies to understand and forecast potential challenges and provide various strategies for growth.

12. How Data Analysis Works

Data analytics comprises more than one technology. It is a combination of many techniques and skills that work in unison to provide an outcome. The most common analytic methods can include:

  • Machine learning – a form of artificial intelligence (AI) that trains a machine to analyze large, complex sets of data at a fast rate.
  • Data mining – software that enables you to analyze large data sets to identify patterns.
  • Data management – a program that maintains data quality standards.
  • Predictive analytics – technology that utilizes machine learning techniques and statistical algorithms to identify outcomes by analyzing historical data.
  • Text mining – a natural language processing and machine learning technology that can analyze text from comment fields, the web, emails, and books to uncover industry or business insights.

Business analytics training could ultimately help you or your team analyze large data sets and then make strategic decisions for your organization.

Conclusion

Businesses cannot afford to make uninformed decisions in today’s modern world. Due to the number of competitors in every industry, you owe it to your organization and staff to give your company the best possible chance of success.

By analyzing data, you will take more calculated risks in business, grow and retain your customer base, create more targeted marketing campaigns to increase your revenue, and introduce more forward-thinking products that meet your demographics’ exact needs.

What’s more, you will be able to develop competitive price points, improve business efficiency, and measure your company’s goals and objectives accurately.

Therefore, it is essential to invest in business analytics training and the appropriate tools to help your brand become an industry leader.

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