Given that 51% of all website traffic is derived from organic searches, it is more important than ever to comply with SEO rules. Be it a budding startup, MSME, or a big brand, SEO has been the building brick of the marketing funnel.

As the technology takes its flight, so do the marketing strategies and SEO techniques. The easier a brand adapts to it, the higher are its chances of playing safe in the market. Let us see how SEO has been changing so dynamically and what’s in its box of trends for 2022.

1. Number one is not the best.

The competitive scenario of the corporate sector has leveraged ads, weighing CTR (Click through rate) over the ranking system.

Even though you may be putting your best efforts into backlinking, inbound strategies, and ranking number one on SERP, all of it goes to waste if visitors don’t click on your content. CTRs are the reality checks of the sales funnel, assessing the conversion rate concerning organic CTR.

SEO practitioners should be vigilant about optimizing titles, meta descriptions, and URLs to match the expected CTRs. Hints from Google and Facebook AdWords and assistance from Eskimoz can make them more productive.

Featured Snippets are the golden gates of escalating organic rankings without actually excelling the SERP. It harnesses 8.6% clicks and gives the much-needed boost in the conversion rate.

2. Google Discover

Google Discover is a personalized social media that is about to get revolutionized in the coming future. Getting into a discovery profile is similar to winning a treasure hunt with 800 million users, entering once, and gaining a regular customer forever.

Ranking algorithms filter out the specified content and select the most suitable ones. These require peculiar moves to fit in the specifications.

Since it’s a mobile-only feature, brands need to optimize their websites accordingly with faster loading speeds, high-quality images, and content with relevant tags, metadata, YouTube videos, and entities. Always check Google’s Knowledge Graph to see your brand’s presence in the discover feed.

3. Exclusive EAT Ethics

SERP is a systematic process regulated by more than 10,000 search quality experts as per the SQR (Search Quality Rater) guidelines, based on the EAT (Expertise, Authority, and Trustworthiness) protocol.

The EAT ethics monitor the credibility and authenticity of the content before making it live on its search engine. Those that fit in most appropriately and gain a healthy quality score are ranked accordingly.

The inclusion of statistics and evidence-based data and linking it with authoritative websites from government and national institutes augment the chances of meeting the EAT requirements.

4. Hail the content

Time may change, competition may increase to 10x, but the content will always remain the original gangster.

A write-up of more than 3000 words is said to achieve 3x traffic and 4x shares; thus, settling the debate between short-form content and long-form articles. Blend it with different forms of content such as videos and audio to captivate readers efficiently.

Collaborating with influencers to create diverse forms of content is the new hack to connect with the customers.