The Process of optimizing content and HTML source code of the web pages is called as On-Page Search Engine Optimization (SEO). On-Page SEO is also known as On-site SEO. It is the procedure of optimizing all the web pages on the website in order to high ranking and gain more relevant traffic from search engines. On-Page search engine optimization is managed by you or the coding on your website or web page. The 16 Most important On-Page SEO factors to boost your ranking faster on google and it will be better for Google CTR (Click Through Rate) in 2019.
The top 16 On-Page SEO factors in 2019 are listed below.
1. Short URLs:
Short URLs ranks better than long URLs in google. Create a short URL for your blog posts or pages will be better for search engine rankings. Short URLs are user-friendly URLs for search engines. Make the URLs short and sweet will rank better in google search results.
2. Include target keyword (primary keyword) in an URL:
In your short URLs keep target keyword is good for search engine rankings. It ranks higher in google search results. It improves your site’s search visibility due to keywords includes in the URLs.
3. Use LSI Keywords:
LSI means Latent semantic indexing (LSI). It is a system search engines use to analyze the other words people use surrounding a given topic. LSI keywords are words and phrases with a higher degree of correlation to your target topic. Google’s algorithm uses them to help determine the content quality and relevance to the search term. Latent semantic indexing (LSI) terms or phrases are the relation of your keywords to the content on your site. Latent semantic indexing (LSI) keywords boost your search engine rankings.
4. Include the target keyword in a meta description:
It is one of the important elements of the page on search engine results. It improves your site’s search visibility due to target keywords includes in the meta description. It ranks higher in Google search results by using keywords in the meta description.
5. Modifiers in the Title tag (Add numbers, Brackets and parentheses):
How can we optimize title tags for CTR? Add Numbers, Brackets, and parentheses in title tag to boost your CTR. Add Numbers, Brackets, and parentheses in title tag to boost your CTR (rankings) better than 38%. It boosts your ranking using Numbers, Brackets, and parentheses in the title tag. For an example of how to use Numbers, Brackets, and parentheses in the title tag.
Use Modifiers in the title tag also improves the ranking in google search results. Optimizing title tags by using Numbers, Modifiers, Brackets, and parentheses.
6. In-depth Longest Content:
Content is king. In-depth Longest Content ranks better than Shortest Content in google. Create an In-depth Longest Content for your blog posts or pages will be better for search engine rankings. In-depth Quality Content boosts your search engine rankings. Google lovers of long-form content could help your content marketing efforts and long-form content should be an integral part of your content strategy.
In-depth Longest Content contains a number of LSI keywords it will rakings better on google. Including More LSI keywords in content google will happier.
7. Use External Links to authoritative websites:
External links as an on-page rankings factor it will ranks higher in google. Using External Links to authoritative websites will be good for rankings in search results.
External Links contains web pages ranks better than without external links in google search results. It is one of the Google ranking factors.
8. Use Internal links on-page content:
Internal linking is good and make a habit for better rankings. It will reduce the Bounce rate, keep and stay user long time on the website will be good for rankings. give a link back improves the site rankings.
If you have any topic related to that keyword on the page give a link back will help to do better for search engine rankings. The habit of an internal linking, visitors stays a long time on the website and it boosts your SEO.
9. Site/Page Speed:
Site/Page speed also matters for Google and other search engines. it is one of the ranking factors. Google has a new page called Test Your Mobile speed tool out that is focused on mobile. Google’s provides PageSpeed Insights tool gives an analysis of their site speed and recommendations for site improvement. Is your web page mobile-friendly? You can also try the mobile-friendly test of your website.
Using of Google’s AMP – (Accelerated Mobile Pages) will improve site/page speed in both desktop and mobile devices. It is not a ranking factor but Site/Page speed is a Google ranking factor. Faster load web pages lead to reduces bounce rate and improves mobile SEO rankings.
10. Use Multimedia in content (images, videos):
Using of multimedia (images, charts, graphs, and videos) in content can increase the rankings in Google users can understand the concept they stay longer in the page they rank higher in google search results. Multimedia content more valuable to my users or readers and increases the user experience (UX).
11. SSL certificate (https):
HTTPs websites rank higher in google search results. Google announced in 2014 that having an SSL/TLS Encryption certificate will be considered a positive ranking signal. HTTPS encrypts and decrypts user page requests as well as the pages that are returned by the Web server.
Google prefers HTTPS sites because there tends to be faster and more secure and also increase the Your users/visitors trust of flow. It will rank higher on SERP’s compare to non-secure websites.
12. Use the Keywords in H1, H2, and H3 tags:
Using targeted keywords in H1 tag is one of the positive ranking signals. The H1 tag is very important for SEO because they tell both search engines and website visitors about the page headings of a page/post, or other emphasized text on the page/post. Most of the search engines are prefers only one H1 tag per web page on the website.
The h1 tag is the most important heading tag because it’s the highest level tag that shows about the page headings, so Using targeted keywords in H1 tag usually improves your search engine rankings. H1 tag on your pages are helping your website ranks better in google search results.
H1, H2, and H3 are the highest level tags that show about the web page headings. so Using relevant keywords in highest level tags (H1, H2, and H3) will improve your search engine rankings.
See the above Featured Snippet example by using the H1, H2, and H3 tags will be better for SEO rankings.
13. Use ALT tags for images and Use keywords in your ALT tags:
ALT tags or ALT attributes describes the name of an image means the alternate text of an image. The ALT attribute provides an alternate information for an image. the alternate text of an image optimizes images on google search results. it will ranks higher in google search results.
ALT tags help search engines determine the best results to provide when a user searches for images. ALT tags also play an important role in SEO which ranks better in google search results.
Use targeted keywords in your ALT tags or ALT attributes will help to improve your search engine optimization. ALT tags with keywords are likely to improve your search engine rankings. Each image should have a unique ALT tag for better search engine optimization.
14. Use CDN and Cache:
CDN means Content Delivery Network. CDN is a critical component of nearly any modern web application. CDN improved the delivery of content by replicating commonly requested files (static content) across a globally distributed set of caching servers.
Caching is at the heart of a content delivery network (CDN). It moves your website content to powerful proxy servers to optimized for accelerated content distribution on the servers.
website speed also matters for Google and other search engines. it is one of the ranking factors. CDN will deliver fast web pages and other Web content to an end user, based on the geographic locations.
By using the CDN site will loads much faster and it serves fast web pages or Web content and it improves the website cache can load much faster in the web browser.
Google has noted that Site Speed as a SEO Ranking Factor.
15. Optimized images and videos:
Using images and videos in your content will help visitors are more likely to actually read your articles. Having images and videos in content, readers are more likely to share a web page with the image(s) in social media and getting more social media attention than plain text posts. This is the benefits of using images and videos in your content will help to boost your rankings in google search results.
Give proper file/image/video name for better SEO. for an example Downloaded or purchased images usually have names like DC00016IMG.jpg or something similar that does not make any sense. Instead, you can rename your images/videos/files to have more meaningful names like “SEO-Guidelines.png” or “structure-data.png”. Using targeted keywords in images/videos/file names better for search engine rankings.
16. Use table of content for long posts:
Use a table of content for long posts for better user experience. it will help to navigate a particular section of content on the page. It will help to boost your rankings in google search results. Google loves the table of content will help users to navigate to a specific section of the page easily, or people can directly jump to the particular section of the page they want to read.
I noticed using of Table of Contents for long posts the links underneath the search snippet results that will go directly to headings sections on your web pages.
Google has been doing this: https://googleblog.blogspot.com/2009/09/jump-to-information-you-want-right-from.html
By using Table of Contents with named anchors to identify sections on your web pages.
Google has been identifying and index this type of Contents: http://googlewebmastercentral.blogspot.com.au/2009/09/using-named-anchors-to-identify.html