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16 Most Important On-Page SEO Factors To Boost Your Ranking Faster in Google

16 Most important On-Page SEO factors to boost your ranking faster on google and it will be better for Google CTR (Click Through Rate).

Published

3 years ago

December 8, 2018

TwinzTech

16 Most important On-page SEO factors to boost your ranking faster on google

The Process of optimizing content and HTML source code of the web pages is called as On-Page Search Engine Optimization (SEO). On-Page SEO is also known as On-site SEO. It is the procedure of optimizing all the web pages on the website to high ranking and gain more relevant traffic from search engines.

You or the coding manages On-Page search engine optimization on your website or web page. The 16 Most important On-Page SEO factors to boost your ranking faster on google and it will be better for Google CTR (Click Through Rate).

The top 16 On-Page SEO factors are listed below.

On-Page SEO Factors

Source: http://www.seolium.com/

Table of Contents

1. Short URLs

Short URLs rank better than long URLs in google. Create a short URL for your blog posts or pages will be better for search engine rankings. Short URLs are user-friendly URLs for search engines. Make the URLs short and sweet will rank better in google search results.

Short URLs

2. Include target keyword (primary keyword) in an URL

In your short URLs keep target keyword is good for search engine rankings. It ranks higher in google search results. It improves your site search visibility due to keywords includes in the URLs.

target keyword (primary keyword) in an URL

3. Use LSI Keywords

LSI means Latent semantic indexing (LSI). It is a system search engines use to analyze the other words people use surrounding a given topic. LSI keywords are words and phrases with a higher degree of correlation to your target topic.

Google’s algorithm uses them to help determine the content quality and relevance to the search term. Latent semantic indexing (LSI) terms or phrases are the relation of your keywords to the content on your site. Latent semantic indexing (LSI) keywords boost your search engine rankings.

Latent semantic indexing (LSI) Keywords

4. Include the target keyword in a meta description

It is one of the essential elements of the page on search engine results. It improves your site’s search visibility due to target keywords includes in the meta description. It ranks higher in Google search results by using keywords in the meta description.

Include the target keyword in a meta description

5. Modifiers in the Title tag (Add numbers, Brackets, and parentheses)

How can we optimize title tags for CTR? Add Numbers, Brackets, and parentheses in the title tag to boost your CTR. Add Numbers, Brackets, and punctuations in the title tag to increase your CTR (rankings) better than 38%. It boosts your ranking using Numbers, Brackets, and parentheses in the title tag. For an example of how to use Numbers, Brackets, and punctuations in the title tag.

Use Modifiers in the title tag also improves the ranking in google search results. I am optimizing title tags by using Numbers, Modifiers, Brackets, and parentheses.

Modifiers in the Title tag (Add numbers, Brackets and parentheses)

6. In-depth Longest Content

Content is king. In-depth Longest Content ranks better than Shortest Content on google. Create an In-depth Longest Content for your blog posts or pages will be better for search engine rankings. In-depth Quality Content boosts your search engine rankings. Google lovers of long-form content could help your content marketing efforts and long-form content should be an integral part of your content strategy.

In-depth Longest Content contains several LSI keywords; it will make rankings better on google. More LSI keywords in content google will work happier.

7. Use External Links to authoritative websites

External links as an on-page rankings factor will ranks higher in google. Using External Links to authoritative websites will be good for rankings in search results.

External Links contains web pages ranks better than without external links in google search results. It is one of the Google ranking factors.

Use External Links to authoritative websites

8. Use Internal links on-page content

Internal linking is right and make a habit for better rankings. It will reduce the Bounce rate, keep and stay user long time on the website will be useful for rankings. Give a link back improves the site rankings.

If you have any topic related to that keyword on the page, give a link back will help to do better for search engine rankings. The habit of an internal linking, visitors, stays a long time on the website, and it boosts your SEO.

Internal links on-page content

9. Site/Page Speed

Site/Page speed also matters for Google and other search engines. it is one of the ranking factors. Google has a new page called Test Your Mobile speed tool out that is focused on mobile. Google’s provides PageSpeed Insights tool gives an analysis of their site speed and recommendations for site improvement. Is your web page mobile-friendly? You can also try the mobile-friendly test of your website.

Using of Google’s AMP – (Accelerated Mobile Pages) will improve site/page speed in both desktop and mobile devices. It is not a ranking factor but Site/Page speed is a Google ranking factor. Faster load web pages lead to reduces bounce rate and improves mobile SEO rankings.

10. Use Multimedia in content (images, videos)

Using multimedia (images, charts, graphs, and videos) in content can increase the rankings in Google users can understand the concept they stay longer on the page; they rank higher in google search results. Multimedia content more valuable to my users or readers and increases the user experience (UX).

11. SSL certificate (https)

HTTPs websites rank higher in google search results. Google announced in 2014 that having an SSL/TLS Encryption certificate will be considered a positive ranking signal. HTTPS encrypts and decrypts user page requests as well as the pages that are returned by the Web server.

Google prefers HTTPS sites because there tends to be faster and more secure and also increase Your users/visitor’s trust of flow. It will rank higher on SERPs compare to non-secure websites.

SSL certificate on twinztech website

12. Use the Keywords in H1, H2, and H3 tags

Using targeted keywords in the H1 tag is one of the positive ranking signals. The H1 tag is significant for SEO because they tell both search engines and website visitors about the page headings of a page/post, or other emphasized text on the page/post. Most of the search engines are prefers only one H1 tag per web page on the website.

The h1 tag is the most important heading tag because it’s the highest level tag that shows about the page headings, so Using targeted keywords in the H1 tag usually improves your search engine rankings. H1 tag on your pages is helping your website rank better in google search results.

H1, H2, and H3 are the highest level tags that show the web page headings. So Using relevant keywords in highest level tags (H1, H2, and H3) will improve your search engine rankings.

Featured Snippet: By using H1, H2, and H3 tags

See the above Featured Snippet example by using the H1, H2, and H3 tags will be better for SEO rankings.

13. Use ALT tags for images and Use keywords in your ALT tags

ALT tags or ALT attributes describe the name of an image means the alternate text of a copy. The ALT attribute provides a piece of alternative information for a picture. The alternate version of an image optimizes images on google search results. It will ranks higher in google search results.

ALT tags help search engines determine the best results to provide when a user searches for images. ALT tags also play an essential role in SEO, which ranks better in google search results.

Use targeted keywords in your ALT tags or ALT attributes will help to improve your search engine optimization. ALT tags with keywords are likely to refine your search engine rankings. Each image should have a unique ALT tag for better search engine optimization.

keywords in your ALT tags

14. Use CDN and Cache

CDN means Content Delivery Network. CDN is a critical component of nearly any modern web application. CDN improved the delivery of content by replicating commonly requested files (static content) across a globally distributed set of caching servers.

Caching is at the heart of a content delivery network (CDN). It moves your website content to powerful proxy servers to optimized for accelerated content distribution on the servers.

Website speed also matters for Google and other search engines. It is one of the ranking factors. CDN will deliver fast web pages and other Web content to an end-user based on the geographic locations.

By using the CDN site will loads much faster, and it serves fast web pages or Web content, and it improves the website cache can load much quicker in the web browser.

Google has noted that Site Speed as a SEO Ranking Factor.

15. Optimized images and videos

Using images and videos in your content will help visitors are more likely to read your articles. Having images and videos in content, readers are more likely to share a web page with the image(s) in social media and getting more social media attention than plain text posts. This is the benefit of using images and videos in your content that will help to boost your rankings in google search results.

Give proper file/image/video name for better SEO. For example, Downloaded or purchased images usually have names like “DC00016IMG.jpg” or something similar that does not make any sense. Instead, you can rename your images/videos/files to have more meaningful names like “SEO-Guidelines.png” or “structure-data.png.” Using targeted keywords in images/videos/file names better for search engine rankings.

16. Use table of content for long posts

Use a table of content for long posts for better user experience. It will help to navigate a particular section of content on the page. It will help to boost your rankings in google search results. Google loves the table of content will help users to navigate to a specific section of the page quickly, or people can directly jump to the particular part of the page they want to read.

I noticed using Table of Contents for long posts the links underneath the search snippet results that will go directly to headings sections on your web pages.

Google has been doing this: https://googleblog.blogspot.com/2009/09/jump-to-information-you-want-right-from.html

Table of Contents with named anchors is identified in every section on the web page.

Google has been identifying and index this type of Contents: http://googlewebmastercentral.blogspot.com.au/2009/09/using-named-anchors-to-identify.html

Helpful Resources:

1. Essential Things to Know about Bing SEO

2. Top 5 SEO Trends For 2020 You Need To Know

3. The 4 Types of SEO That You Should Know

4. Small Business SEO: 5 Steps You Need to Enhance Your Business

5. The New SEO Game Changer – Google Voice Search

6. Top 5 SEO Audit Tools You Should Use For Technical Analysis

Business

Getting Better ROI On Your Salesforce Marketing Cloud With Ready To Use Solutions

Salesforce Marketing Cloud is a powerful tool that can be used to achieve success in marketing. It has the power of automation, which takes much of the work out for you.

Published

5 days ago

October 14, 2021

TwinzTech

Salesforce Marketing Cloud is a powerful tool that can be used to achieve success in marketing. It has the power of automation, which takes much of the work out for you. The Marketing Cloud offers many features and tools that are ready for your use. Also, you don’t need to worry about data security, as you can use the DESelect for managing your data effectively with complete safety.

In this blog post, we will discuss the top three ways the data can help increase the ROI in the marketing cloud.

Table of Contents

1. Dial-up you’re digital.

At this point, companies are spending more than ever on digital advertising. As a result of the amount paid and increased competition for consumer attention, marketers need to look at their marketing mix differently from year to year and even by month. This is where ready-to-use Marketing Enablement Solutions come into play.

Ready-to-use solutions offer your company an opportunity to try new technologies without significant financial commitment or development resources – all while reducing operational costs through streamlined integrations across multiple applications with one API call.

That is why marketers should look for ready-to-use solutions to do more with less. Ready-to-use applications also provide access for many pre-built integrations that can be customized, allowing you the ability to quickly deploy new technologies into your marketing stack and ultimately increase ROI without requiring additional resources or significant financial investments.

2. Reduce the number of texts you send

In digital marketing, less is more. We’ve all had the feeling of being relentlessly pursued by a business to the point where we tune out and switch off. To treat the condition, you’ll need a reliable source of consumer data as well as connections across contact centers, e-commerce, marketing, or other platforms.

Run a Better Business With These Key Tips

Keeping your messages concise, on topic, but not too repetitive during a period of message saturation will help you save money (efficiently) and get more answers (effectiveness). You may use strategies to increase your return on investment, such as:

People that have an open investigation should not see social advertisements.
Merge customer information
Sending fewer communications to those who are overworked is a good idea

3. Accelerate the planning process (Optimization)

It’s a known fact that brainstorming and planning are crucial steps in any project. However, marketers and creatives often hit a snag: they need to work together to get the best results. You can’t just start creating content without knowing what you want to convey or how your target audience might perceive whatever message you’re trying to send them.

Marketers may know their audience inside out but still lack creative skills. At the same time, designers might be well equipped to create many visuals in stunning quality for your brand but don’t always understand or agree with what you’re trying to convey (and vice versa). The entire process could take weeks — if not months — when it should only take days at most.

4. The Bottom Line

We hope that you’ve understood how a business can get a better ROI with ready-to-use solutions. Getting started is easy when you have solutions already built for your business. Solutions are pre-built configurations of the Marketing Cloud developed in conjunction with our industry-leading partners, meaning they’re optimized to get you up and running quickly while delivering better ROI on marketing investments.