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16 Most Important On-Page SEO Factors To Boost Your Ranking Faster in Google

16 Most important On-Page SEO factors to boost your ranking faster on google and it will be better for Google CTR (Click Through Rate).

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16 Most important On-page SEO factors to boost your ranking faster on google

The Process of optimizing content and HTML source code of the web pages is called as On-Page Search Engine Optimization (SEO). On-Page SEO is also known as On-site SEO. It is the procedure of optimizing all the web pages on the website to high ranking and gain more relevant traffic from search engines.

You or the coder manages On-Page search engine optimization on your website or web page. The 16 Most important On-Page SEO factors to boost your ranking faster on google and it will be better for Google CTR (Click Through Rate).

The top 16 On-Page SEO factors are listed below.

On-Page SEO Factors

Source: http://www.seolium.com/

1. Short URLs

Short URLs rank better than long URLs in google. Creating a short URL for your blog posts or pages will be better for search engine rankings. Short URLs are user-friendly URLs for search engines. Making the URLs short and sweet will rank better in google search results.

Short URLs

2. Include the target keyword (primary keyword) in an URL

In your short URLs keeping the target keyword is good for search engine rankings. It ranks higher in google search results. It improves your site search visibility due to keywords included in the URLs.

target keyword (primary keyword) in an URL

3. Use LSI Keywords

LSI means Latent semantic indexing (LSI). It is a system search engines use to analyze the other words people use surrounding a given topic. LSI keywords are words and phrases with a higher degree of correlation to your target topic.

Google’s algorithm uses them to help determine the content quality and relevance to the search term. Latent semantic indexing (LSI) terms or phrases are the relation of your keywords to the content on your site. Latent semantic indexing (LSI) keywords boost your search engine rankings.

Latent semantic indexing (LSI) Keywords

4. Include the target keyword in a meta description

It is one of the essential elements of the page on search engine results. It improves your site’s search visibility due to the target keywords included in the meta description. It ranks higher in Google search results by using keywords in the meta description.

Include the target keyword in a meta description

5. Modifiers in the Title tag (Add numbers, Brackets, and parentheses)

How can we optimize title tags for CTR? Add Numbers, Brackets, and parentheses in the title tag to boost your CTR. Add Numbers, Brackets, and punctuations in the title tag to increase your CTR (rankings) by better than 38%. It boosts your ranking using Numbers, Brackets, and parentheses in the title tag. For an example of how to use Numbers, Brackets, and punctuation in the title tag.

Use Modifiers in the title tag also improves the ranking in google search results. I am optimizing title tags by using Numbers, Modifiers, Brackets, and parentheses.

Modifiers in the Title tag (Add numbers, Brackets and parentheses)

6. In-depth Longest Content

Content is king. In-depth Longest Content ranks better than Shortest Content on google. Creating In-depth Longest Content for your blog posts or pages will be better for search engine rankings. In-depth Quality Content boosts your search engine rankings. Google lovers of long-form content could help your content marketing efforts and long-form content should be an integral part of your content strategy.

In-depth Longest Content contains several LSI keywords; it will make rankings better on google. With more LSI keywords in content, google will work happier.

7. Use External Links to authoritative websites

External links as an on-page rankings factor will ranks higher in google. Using External Links to authoritative websites will be good for rankings in search results.

External Links contain web pages that rank better than those without external links in google search results. It is one of the Google ranking factors.

Use External Links to authoritative websites

8. Use Internal links on-page content

Internal linking is right and makes a habit for better rankings. It will reduce the Bounce rate, keep and stay user for a long time on the website will be useful for rankings. Giving a link back improves the site rankings.

If you have any topic related to that keyword on the page, giving a link back will help to do better for search engine rankings. The habit of internal linking, visitors, stay a long time on the website, and it boosts your SEO.

Internal links on-page content

9. Site/Page Speed

Site/Page speed also matters for Google and other search engines. it is one of the ranking factors. Google has a new page called Test Your Mobile speed tool that is focused on mobile. Google’s provides PageSpeed Insights tool gives an analysis of their site speed and recommendations for site improvement. Is your web page mobile-friendly? You can also try the mobile-friendly test of your website.

Using Google’s AMP – (Accelerated Mobile Pages) will improve site/page speed on both desktop and mobile devices. It is not a ranking factor but Site/Page speed is a Google ranking factor. A faster load of web pages leads to reduces bounce rates and improves mobile SEO rankings.

10. Use Multimedia in content (images, videos)

Using multimedia (images, charts, graphs, and videos) in content can increase the rankings in Google users can understand the concept they stay longer on the page; they rank higher in google search results. Multimedia content is more valuable to my users or readers and increases the user experience (UX).

11. SSL certificate (HTTPS)

HTTP websites rank higher in google search results. Google announced in 2014 that having an SSL/TLS Encryption certificate will be considered a positive ranking signal. HTTPS encrypts and decrypts user page requests as well as the pages that are returned by the Web server.

Google prefers HTTPS sites because there tend to be faster and more secure and also increase Your user’s/visitors’ trust in the flow. It will rank higher on SERPs compared to non-secure websites.

SSL certificate on twinztech website

12. Use the Keywords in H1, H2, and H3 tags

Using targeted keywords in the H1 tag is one of the positive ranking signals. The H1 tag is significant for SEO because they tell both search engines and website visitors about the page headings of a page/post, or other emphasized text on the page/post. Most search engines are prefers only one H1 tag per web page on the website.

The h1 tag is the most important heading tag because it’s the highest level tag that shows the page headings, so Using targeted keywords in the H1 tag usually improves your search engine rankings. The H1 tag on your pages is helping your website rank better in google search results.

H1, H2, and H3 are the highest-level tags that show the web page headings. So Using relevant keywords in the highest-level tags (H1, H2, and H3) will improve your search engine rankings.

Featured Snippet: By using H1, H2, and H3 tags

See the above Featured Snippet example by using the H1, H2, and H3 tags will be better for SEO rankings.

13. Use ALT tags for images and Use keywords in your ALT tags

ALT tags or ALT attributes describe the name of an image means the alternate text of a copy. The ALT attribute provides a piece of alternative information for a picture. The alternate version of an image optimizes images on google search results. It will rank higher in google search results.

ALT tags help search engines determine the best results to provide when a user searches for images. ALT tags also play an essential role in SEO, which ranks better in google search results.

Using targeted keywords in your ALT tags or ALT attributes will help to improve your search engine optimization. ALT tags with keywords are likely to refine your search engine rankings. Each image should have a unique ALT tag for better search engine optimization.

keywords in your ALT tags

14. Use CDN and Cache

CDN means Content Delivery Network. CDN is a critical component of nearly any modern web application. CDN improved the delivery of content by replicating commonly requested files (static content) across a globally distributed set of caching servers.

Caching is at the heart of a content delivery network (CDN). It moves your website content to powerful proxy servers to optimize for accelerated content distribution on the servers.

Website speed also matters for Google and other search engines. It is one of the ranking factors. CDN will deliver fast web pages and other Web content to an end-user based on geographic locations.

Using the CDN site will load much faster, it serves fast web pages or Web content, and it improves the website cache can load much quicker in the web browser.

Google has noted Site Speed as an SEO Ranking Factor.

15. Optimized images and videos

Using images and videos in your content will help visitors be more likely to read your articles. Having images and videos in content, readers are more likely to share a web page with the image(s) in social media and get more social media attention than plain text posts. This is the benefit of using images and videos in your content that will help to boost your rankings in google search results.

Give proper file/image/video name for better SEO. For example, Downloaded or purchased images usually have names like “DC00016IMG.jpg” or something similar that does not make any sense. Instead, you can rename your images/videos/files to have more meaningful names like “SEO-Guidelines.png” or “structure-data.png.” Using targeted keywords in images/videos/file names is better for search engine rankings.

16. Use a table of content for long posts

Use a table of content for long posts for a better user experience. It will help to navigate a particular section of content on the page. It will help to boost your rankings in google search results. Google loves the table of content that will help users to navigate to a specific section of the page quickly, or people can directly jump to the particular part of the page they want to read.

Use Table of Contents for better search results

I noticed using Table of Contents for long posts the links underneath the search snippet results that will go directly to headings sections on your web pages.

Google has been doing this: https://googleblog.blogspot.com/2009/09/jump-to-information-you-want-right-from.html

A table of Contents with named anchors is identified in every section on the web page.

Google has been identifying and indexing this type of Content: http://googlewebmastercentral.blogspot.com.au/2009/09/using-named-anchors-to-identify.html

Helpful Resources:

1. Essential Things to Know about Bing SEO

2. Top 5 SEO Trends For 2020 You Need To Know

3. The 4 Types of SEO That You Should Know

4. Small Business SEO: 5 Steps You Need to Enhance Your Business

5. The New SEO Game Changer – Google Voice Search

6. Top 5 SEO Audit Tools You Should Use For Technical Analysis

We are an Instructor, Modern Full Stack Web Application Developers, Freelancers, Tech Bloggers, and Technical SEO Experts. We deliver a rich set of software applications for your business needs.

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Digital Marketing

What Are Privacy-Friendly Website Analytics Tools?

I have listed the top 5 privacy-friendly website analytics tools that will help you evaluate your website better and safely without getting concerned about data theft or your security.

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Web Ranking For Your Website

With the increasing dependence on technology, the concern of online data breaches and fraud relating to personal data is also increasingly bothering internet users.

Though many web analytics tools are available in the industry, they are a bit complicated and privacy-invasive. Regarding facial recognition, personal data, and location tracking, the privacy concern list is too long. The same concern goes for online website analytics tools.

It’s essential to choose a web analytic tool that is privacy-friendly as well as hassle-free to use. This article lists the top web-analytics tools that offer analytics services without invading users’ privacy.

Let’s begin!

A. How are Privacy-Friendly Website Analytic Tools Important?

Here are the top reasons to opt for a privacy-safe website analytic tool:

  • Ensures you keep your data safe: Before using your data, these web analytics tools ask for your consent, and even after the consent, the control is in the hands of the user.
  • Offers transparent data collection and processing: Private-safe web analytics tools are transparent about where your personal information is stored and how they use it, which minimizes the chances of data misuse.
  • Provides data security and protection: Privacy-friendly analytics tools minimize the risk of data leaks and breaches, prevent malicious attacks, and protect your data from human errors. They safeguard your data from unauthorized access, corruption, and online theft.

B. Top 5 Privacy-Friendly Websites Analytic Tools

Here are the top 6 privacy-friendly web analytic tools:

1. Fathom

Fathom is a privacy-focused Google Analytics

Fathom is a privacy-focused Google Analytics alternative that helps you make better business decisions and understand your web visitors better to generate leads and more sales without compromising your privacy.

They have a simple UTM builder to create and track campaigns to increase traffic. Fantom also offers uptime monitoring for free.

Top Features:

  • Provides real-time website insights
  • Compliances with GDPR and cookie directive
  • Offers to track files through super fast CDN
  • Offers to track goals like specific pages or clicks, newly signed-up email lists, and more
  • Provides shareable dashboards and password-protected links

Plan:

  • Free trial and all the plans include up to 50 sites, uptime monitoring, ad-blocker bypassing, and unlimited email reports.
  • Fantom paid plans start at $14/month with up to 100,000 monthly page views.

2. Finteza

Finteza is a comprehensive web analytics tool

Finteza is a comprehensive web analytics tool that tracks and analyzes your website traffic, sales funnel, conversions, landing pages, and advertising campaigns by keeping your privacy safe.

Top Features:

  • Offers detailed traffic analysis
  • Uses special tools for webmasters
  • Offers optimization of conversion rate
  • Provides smooth data export feature
  • Identifies referral sources
  • Tracks real-time traffic sources

Plans:

  • Finteza’s analytical service plan costs around 10 EUR per 100,000 unique visitors.
  • Their advertising engine plan is priced at 4 EUR per 100,000 ad zone impressions.

3. Plausible

Plausible is an open-source web analytics

Plausible is an open-source web analytics with no cookies and fully compliant with GDPR, CCPA, and PEC designed in Europe owned by cloud infrastructure. It is one of the top Google Analytics alternatives.

Top Features:

  • Reduces your cookie banners
  • Provides shareable links to statistics
  • Offers password protection feature for shareable links
  • Provides seamless integration with WordPress, Wix, Weebly, Squarespace, Ghost, Google, and many more.

Plan:

  • Plausible pricing starts at $9/ monthly pageviews, which includes 50 websites, custom events, email/slack reports, unlimited data retention, 100% data ownership, and unlimited team members.
  • You will have to pay for services according to your need for monthly pageviews.

4. SimpleAnalytics

Simple Analytics is a privacy-first web analytic tool

Simple Analytics is a privacy-first web analytic tool that encrypts your data and provides no cookie banners for your visitors.

Their business model is based on privacy protection and complies with all privacy policies, including GDPR, PECR, CCPA, and many more.

It shows you crucial website data such as total viewed pages, referrers, number of page views, screen sizes, and more to better your customer experience.

Top Features:

  • Provides a smooth and straightforward interface
  • Offers analytics report directly to your email
  • Shows you the original traffic-driving referrer tweet
  • Bypasses Ad blockers
  • Provides easy accessibility to export data in CSV files or aggregates with JSON API
  • Offers two modes of operation, i.e., dark mode and light mode

Plans:

  • Simple Analytics basic plans start at $9/month with 100,000 data points per month, a single user, ten websites, and aggregated reports.
  • Their business plan costs $49/month, allowing ten users, 100 websites, and basic level export.
  • Simple Analytics offers enterprise plans that cost around $99/month, allowing more than ten users, 100+ websites, and faster email support.

5. Insights

Insights is a privacy-safe web analytics

Insights is a privacy-safe web analytics and easy-to-use tool for developers. They provide faster-loading speed, page views tracking, and anonymous event tracking for your website to gather as much insight about your brand performance as possible.

Top Features:

  • Provides you with a customizable script that refrains you from navigating through multiple reports and pages
  • Offers faster performance in terms of page loading speed
  • Displays page statistics such as page visits, bounce rates, scrolling rate, and session time without saving your IP data, personal information, and cookies
  • Offers transparent services by entering open-source Insights.js code on Github, and you can also view data they collect from your website

Plans:

  • Insights offer a free plan that includes up to 3k events or page views per month.
  • Their paid plan starts from $12/month, which allows up to 100k events or page views.
  • Insights offer their startup plan costing $29/month, allowing up to 1 million events or page views.
  • Their business plans cost around $79/month, which allows 10 million events and page views.

Final Thoughts

Privacy concerns are increasingly growing all around the world. Privacy-safe analytics tools help you analyze your business numbers better without worrying about your personal and visitors’ data breach.

I have listed the top 5 privacy-friendly website analytics tools that will help you evaluate your website better and safely without getting concerned about data theft or your security.

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