What is an SEO Friendly URLs and Best Permalink Structure for WordPress?

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In Search Engine Optimization, URLs Optimization is one of the important SEO factors. SEO Friendly URLs are an important and also a key SEO factor. Website URLs optimization is a need to make your website in SEO friendly.

What is a URL?

URL stands for Uniform Resource Locator (Web Address) and it is used to specifies the address location of the Web page.

URL (Web Address)

SEO Friendly URLs:

It means that the URLs should be human as well as search engine readable format or structure.

Example of SEO Friendly URLs in SERPS

SEO Friendly URLs

Every page has a unique URL, The URL has two parts one is the domain name or (hostname) and the second one is the slug or basename of the page URL. The friendly URL describes that the page URL has keywords that easily understand the users and search engines. such a page URLs are said to as SEO Friendly URLs, see the below example of an SEO friendly URLs.

https://www.twinztech.com/canonicalization-cross-domain-content-duplication/

Keeping URLs as simple, relevant, and accurate as possible is leading to getting both the users and search engines can easily understand.

Why do URLs matter for SEO?

1. It Improves the User Experience (UX)
2. It Improves Search Engine Rankings
3. The URL becomes an anchor text

How to configure Permalinks in WordPress Dashboard

Configuring your Permalinks in WordPress Dashboard is very easy. WordPress has an SEO friendly URLs structure. On WordPress site Dashboard » Settings » Permalinks screen, you can choose the “Post name” on Permalink Settings or Choose the custom structure and select the %postname% button on Available tags: and save the changes.

You can observe the below screenshot:

Configuring Permalinks in WordPress Dashboard

Use SEO Yoast Plugins to Make Your URLs to SEO-Friendly:

SEO Yoast Plugin’s will helps to make SEO Friendly URLs. It gives the Analysis of the URLs for all pages. It gives the focus keyword option that will work good for your URL structure and makes Your URLs to SEO-Friendly.