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Artificial Intelligence (AI)

The New SEO Game Changer – Google Voice Search

Google voice search is an alternative function that enables you to search or navigate the internet using Google through voice commands rather than typing.

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Google Voice Assistant Google Voice Search

The widespread adoption of voice search technology is now one of the most significant developments in the digital world today. For users, it is a convenience at its best. But for businesses, this means coming up with strategies to stay relevant with the latest trends, according to one SEO reseller.

The rise of digital assistants is changing the way people do things. Today, you can literally ask a question to a smartphone and receive a human-like response – instantly. Think about anything, whether you want it to wake you up at 5:00 AM, or give you directions to the nearest gas station or even for the weather projections, and its but a tip of the iceberg. This is what millions of users are doing each day with Google Assistant, Amazon Alexa, Microsoft’s Cortana, Apple HomePod, and Samsung’s Bixby. It is safe to say that the voice search is here to stay. And if all aspects are held constant, then these assistants will soon be at the center stage of our normal lives.

Google Voice Search

If you aren’t convinced by this yet, maybe these statistics will serve as an eye-opener for you.

According to Gartner, voice searches will account for 30% of online browsing session by 2020.

A report by ADI Consumer Electronics reveals that more than 50% of all voice assistants’ owners use it at least once every day, with more than 20% depending on it for online shopping.

A 2015 survey by Mindmeld on 1,800 adult smartphone users in the US found that there has been a rise on voice search and voice assistant usage, with 60% stating that they have been using these tools in the last 12 months.

The latest research shows that 72% of smart device users use voice assistants as a faster, smarter, and more convenient way of searching something online, texting, shopping, and playing music.

Considering the uptake of smart devices, we can’t stop but wonder how voice search could be the new SEO game-changer. So, to gain some insights on the same, we talked to one SEO reseller and here is what we found out.

Understanding Google voice search

Google voice search is an alternative function that enables you to search or navigate the internet using Google through voice or spoken commands rather than typing. The technology is growing at a rapid rate and is going to revolutionize the digital marketing prospect sooner than later. Google voice search is not slowing down any time soon – in fact, no one knows how far it will go with regards to its influence in the online marketing arena. But still, one thing is clear; it has made online searches faster, accurate, and fun.

Google Voice Assistant

The role of voice-search in SEO strategies

One thing that explains the rapid growth of voice searches is Google’s 2013 ‘Hummingbird’ update that led to a shift in natural language processing. Today, users don’t have to modify their verbal communication while commanding the assistant because its algorithm understands user intent and query context and reads the snippets that include concise and precise answers. At the moment, the Google assistant supports around 60 languages and enhances voice search optimization.

Besides, the assistants depend on featured snippets that offer straightforward answers that are easy to read. Meaning, SEO experts may need to think about developing vast snippets to gain an edge in the voice search competition and also better engage with their prospects.

Despite the uptake of voice search, personal data breach and invasion of privacy are still top concerns for many digital assistant users. In fact, most users still prefer traditional systems for credit card purchases rather than depending on these assistants alone. So, even though the digital assistant has proven to be effective when it comes to entertaining, telling jokes and responding to simple requests, it’s still early days to predict whether voice search optimization will take over SEO strategies in the coming years.

Is it time for voice search optimization

The simple answer is, yes. If you optimize your site for voice search, then you are likely to be a step ahead of your peers. You don’t have to wait until everyone is doing it to join the bandwagon. Now is the right time to optimize your website as well as marketing strategies for voice search, as it gives you enough wiggle room without having to worry about losing your existing searchers.

The difference between voice and text-based search

Although both of them perform almost the same function, a majority of voice search users query the assistant as though they were talking to a person that’s listening to them. This makes the voice searches more direct and accurate.

According to the SEO reseller, optimizing your site could be forward-thinking and the best way to stay ahead of the curve.

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Artificial Intelligence (AI)

5 Ways Artificial Intelligence Can Positively Impact The Future Of Web Streaming

5 Ways Artificial Intelligence can Positively Impact the Future of Web Streaming. Better Encoding, Zero Privacy Issues, Improved UI

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5 Ways Artificial Intelligence Can Positively Impact The Future Of Web Streaming

Despite inspiring a considerable amount of intimidation, AI is at the forefront of innovation, especially in the post-pandemic era. However, as a futuristic technology, AI’s real essence needs to be ascertained from an open mindset. Reasons being the diversity of approach and the usefulness of AI as a multivariate resource for simplifying human indulgences!

Then again, AI’s role in optimizing video streaming experiences has been under a lot of speculation in 2021. As individuals rely heavily on streaming devices, streaming platforms, and even web streaming services to keep up with the leisure spells, even service providers are wrapping their heads around the inclusion of AI to make the experiences even more rewarding.

Those who aren’t of the positive impact of AI regarding the video streaming modules and workflows should closely follow this discussion. In the subsequent sections, we shall take a closer look at home Artificial Intelligence can impact the diverse clientele’ web streaming experiences, sans privacy and quality compromises.

1. AI and Video Streaming: The Relation

Artificial Intelligence AI Web Streaming

Before we move any further with this discussion, it is important to note how AI technology works, with video streaming being the subject of interest. AI put, equates to mimicking the human mind, albeit an intelligent one.

Before AI became a fad, intuitive human minds used to manually manage certain processes, slowing down the entire system in the process. On the other hand, AI goes relentless about the task and even empowers any given process with cumulative computational power about machines.

As with video streaming, AI comes in as a handy purported inclusion as the technology allows you to sift through massive data sets in a matter of seconds, something that is virtually impossible for any human mind. Therefore, in the immediate future, AI will aim to optimize streaming workflows by calculating bitrate, user expectations, and even network conditions.

Therefore, broadcasters will not have to worry about catering to diverse audience bases separately. The platform itself will be extremely intelligent, and content quality will vary as per preferences and resources.

If you are still unsure as to how AI will make such a lasting impression, considering the already evolved nature of the streaming devices, platforms, and services, keep reading on:

2. 5 Ways AI can help

a. Better Encoding

If you are not aware of how the concept of video streaming works, a better understanding of encoding is expected to help. This means the content-aware realms process and stream videos, where the quality, inclusion, resolution, and other aspects are in sync with the receptors hardware configuration.

While most encoding tasks are still being initiated manually, AI can help automate the process more with trained machine learning algorithms to work with.

Once AI is incorporated into the mix, optimizing bitrate, accounting for latency, and syncing along the video streaming protocols become easier than ever.

While most streaming platforms and applications is already pursuant in a given capacity, this inclusion will make the most sense of website streaming and relevant content, often lacking a dedicated UI to optimize the broadcasted quality.

Not to mention, the role of AI would impact VDO and even live streaming workflows, allowing broadcasters, enterprises, and companies to save a lot of money by facilitating curated bandwidth usage.

b. Zero Privacy Issues

Web streamers often find it hard to curate content based on locational and copyright issues. This means, if a web stream is broadcasting something sensitive where certain parts of the content are confidential and need to be blurred out, manual settings might not be as helpful.

On the other hand, AI can check and optimize the entire workflow and essentially take care of the brand names, signs, logos, and other information bits via advanced and trained computer vision.

This way, it becomes easier to send forth unique content.

c. Improved User Experience

Eventually, it all boils down to improving the overall customer experience, something most web streamers strive for. While a handful of web streaming resources already offered the best possible experience by eliminating clutter and issues related to buffering, AI implementation in other resources can have a similar effect.

Content tagging happens to be one such aspect as it allows the streamers to broadcast specific content pieces, depending on audience preferences.

Artificial intelligence, therefore, makes watching USTVGo on Firestick a more lucrative experience as you can get access to curated content, sans broadcasting issues.

Not just USTVGo, but other web streaming resources can also benefit from the concept of content cataloguing whilst helping convert prospects into active viewers.

d. Automated Detection

Have you ever seen certain channels blurring out sharp images and elements for a particular program or a movie? This is what AI aims to achieve on a larger scale.

Instead of manually monitoring every program, Artificial intelligence will bring in the ability to detect certain elements automatically whilst managing them as per preferences. This way, any web streaming platform can go safely and securely about VOD streaming without worrying about legal issues.

e. Zero Copyright Infringement

Here comes a more scalable aspect relevant to the AI implementation. Ascertain brands and enterprises are quite serious about their logos; streamers often look for technologies that can take care of the same by selectively hiding or blurring out the same.

Leveraging artificial intelligence can make this concept work, but streamers must first train the systems with relevant algorithms to facilitate seamless detection.

3. Bottom-Line

Artificial Intelligence, if leveraged right, can change the way web streaming is perceived in the modern era. With the streamers becoming more intelligent, it will be easier for the relevant broadcasters to rely on selective and optimized broadcasting.

While we are currently looking at web streaming, AI can also simplify the way businesses work with live streaming workflows and sessions.

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