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The New SEO Game Changer – Google Voice Search

Google voice search is an alternative function that enables you to search or navigate the internet using Google through voice commands rather than typing.

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Google Voice Assistant Google Voice Search

The widespread adoption of voice search technology is now one of the most significant developments in the digital world today. For users, it is a convenience at its best. But for businesses, this means coming up with strategies to stay relevant with the latest trends, according to one SEO reseller.

The rise of digital assistants is changing the way people do things. Today, you can literally ask a question to a smartphone and receive a human-like response – instantly. Think about anything, whether you want it to wake you up at 5:00 AM, or give you directions to the nearest gas station or even for the weather projections, and its but a tip of the iceberg. This is what millions of users are doing each day with Google Assistant, Amazon Alexa, Microsoft’s Cortana, Apple HomePod, and Samsung’s Bixby. It is safe to say that the voice search is here to stay. And if all aspects are held constant, then these assistants will soon be at the center stage of our normal lives.

Google Voice Search

If you aren’t convinced by this yet, maybe these statistics will serve as an eye-opener for you.

According to Gartner, voice searches will account for 30% of online browsing session by 2020.

A report by ADI Consumer Electronics reveals that more than 50% of all voice assistants’ owners use it at least once every day, with more than 20% depending on it for online shopping.

A 2015 survey by Mindmeld on 1,800 adult smartphone users in the US found that there has been a rise on voice search and voice assistant usage, with 60% stating that they have been using these tools in the last 12 months.

The latest research shows that 72% of smart device users use voice assistants as a faster, smarter, and more convenient way of searching something online, texting, shopping, and playing music.

Considering the uptake of smart devices, we can’t stop but wonder how voice search could be the new SEO game-changer. So, to gain some insights on the same, we talked to one SEO reseller and here is what we found out.

Understanding Google voice search

Google voice search is an alternative function that enables you to search or navigate the internet using Google through voice or spoken commands rather than typing. The technology is growing at a rapid rate and is going to revolutionize the digital marketing prospect sooner than later. Google voice search is not slowing down any time soon – in fact, no one knows how far it will go with regards to its influence in the online marketing arena. But still, one thing is clear; it has made online searches faster, accurate, and fun.

Google Voice Assistant

The role of voice-search in SEO strategies

One thing that explains the rapid growth of voice searches is Google’s 2013 ‘Hummingbird’ update that led to a shift in natural language processing. Today, users don’t have to modify their verbal communication while commanding the assistant because its algorithm understands user intent and query context and reads the snippets that include concise and precise answers. At the moment, the Google assistant supports around 60 languages and enhances voice search optimization.

Besides, the assistants depend on featured snippets that offer straightforward answers that are easy to read. Meaning, SEO experts may need to think about developing vast snippets to gain an edge in the voice search competition and also better engage with their prospects.

Despite the uptake of voice search, personal data breach and invasion of privacy are still top concerns for many digital assistant users. In fact, most users still prefer traditional systems for credit card purchases rather than depending on these assistants alone. So, even though the digital assistant has proven to be effective when it comes to entertaining, telling jokes and responding to simple requests, it’s still early days to predict whether voice search optimization will take over SEO strategies in the coming years.

Is it time for voice search optimization

The simple answer is, yes. If you optimize your site for voice search, then you are likely to be a step ahead of your peers. You don’t have to wait until everyone is doing it to join the bandwagon. Now is the right time to optimize your website as well as marketing strategies for voice search, as it gives you enough wiggle room without having to worry about losing your existing searchers.

The difference between voice and text-based search

Although both of them perform almost the same function, a majority of voice search users query the assistant as though they were talking to a person that’s listening to them. This makes the voice searches more direct and accurate.

According to the SEO reseller, optimizing your site could be forward-thinking and the best way to stay ahead of the curve.

We are an Instructor, Modern Full Stack Web Application Developers, Freelancers, Tech Bloggers, and Technical SEO Experts. We deliver a rich set of software applications for your business needs.

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Artificial Intelligence (AI)

WORM-Compliant Storage: Exploring Write Once Read Many (WORM) Functionality

This is sometimes referred to as write once, read many, or WORM, compatible storage. With a name like that, it’s hardly surprising that many need help understanding it.

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How does WORM storage work

Organizations generate an immense quantity of data, yet sometimes they need or want to preserve it in an unalterable format.

For legal reasons, a non-profit organization may desire to keep its financial information in this format regularly. An institution may desire to save graduation records in this manner in case the actual records are lost in an accident. Businesses may desire unalterable records to avoid tampering, which might cover up fraud.

This is sometimes referred to as write once, read many, or WORM, compatible storage. With a name like that, it’s hardly surprising that many need help understanding it.

We’re here to help you get a grasp on things. Let’s go!

1. What Exactly Is Write Once, Read Many?

The simplest explanation is that it is immutable storage. You may write data to the storage device or medium just once. Following that, no one may legally alter the data in any manner.

CD-R discs are a basic kind of WORM storage. You may add data to the blank disk, but it will remain in that state indefinitely. You may damage or destroy the disk to prevent someone from accessing it, but you cannot modify the data contained in it.

WORM storage allows for repeated reads of the data. Assuming the disk or drive isn’t destroyed, there’s no practical limit to how often you can access the data.

2. How does WORM storage work?

There are two options for implementing WORM storage in your business. The first technique is hardware, which uses tape or a similar form of media that permanently stores data, making physical destruction of the WORM storage device the sole way to delete it.

Nonetheless, with many solutions migrating to cloud and SaaS services, selecting particular hardware might be challenging. However, many of these service providers now provide software-defined WORM solutions, which combine the flexibility of software with the strictness, security, and indelibility of hardware-based WORM.

Whether you utilize software or hardware to achieve your compliance objectives, the idea is the same. When someone writes data to a WORM disk, it remains there eternally. The assumption that you cannot alter the data on a WORM drive only refers to anything that has already been saved there; the ability to add new data is always available as long as there is adequate storage space on the drive.

Do you need WORM-compliant storage

3. Do you need WORM-compliant storage?

Unless your company works in the securities or healthcare industries, which are subject to SEC or HIPAA laws, there is likely no legal need to adopt write-once, read-many (WORM) compliant storage solutions. However, legal requirements are only one motivator for using WORM storage systems.

WORM compliant storage provides a key role in addition to regulatory compliance. For example, if you want to keep a safe archive of historically important documents, WORM storage is a wise solution. This guarantees that once data is written, it cannot be changed or erased, protecting the integrity and validity of critical documents over time.

Furthermore, in situations where internal workers may tamper with corporate documents, WORM storage adds an extra degree of protection. Creating immutable copies of papers makes it easy to check the correctness and validity of records, reducing worries about possible manipulation.

Likewise, WORM storage may serve as a protection for proof of trade secrets or intellectual property, providing a snapshot of data at a given point in time and preserving valuable assets from illegal changes or access. In conclusion, although WORM-compliant storage is not legally required for all enterprises, it provides essential advantages for data integrity, security, and crucial information preservation.

4. What are the primary advantages of WORM storage?

WORM technology protects businesses against many of the usual difficulties associated with data corruption and loss. The primary advantages of deploying WORM storage include:

Compliance With Industry Regulations

Using WORM storage helps firms comply with recordkeeping rules and laws. More than simply archiving data is required. Businesses must store their data in the right, unalterable format to comply with regulatory requirements and avoid significant fines and penalties.

Risk Mitigation for Poorly Archived Data

Companies must have a robust procedure for archiving all data. If information is needed as part of an audit or lawsuit and the required data is lost or damaged, difficulties (and penalties) will arise.

Better Information Security

WORM Storage secures precious and sensitive data and, more critically, prevents it from being doctored or changed. It guards against occurrences such as data being accidentally or purposefully manipulated.

Better Data Governance

WORM storage contributes to the present business-wide practice of rigorous and well-planned data governance. It also enables you to better adhere to the Electronic Discovery Reference paradigm (EDRM), a paradigm that describes the steps of the eDiscovery process throughout an inquiry.

5. Use Cases of WORM Storage

Professional content distribution includes financial records, police investigations, court testimony, computerized voting, and other applications in which data files must be safeguarded against manipulation or deletion, particularly when material is accessed, relocated, or transferred. Organizations transfer all data given over to the data investigation business onto WORM disks, ensuring that nothing changes beyond that point.

Transferring a read-only file across a network using encryption and passwords does not ensure that the file is original or untouched. Furthermore, it is usually preferable to enforce something in hardware rather than software since when the program is not operating, the data may be tampered with.

  • Corporate records
  • Financial and Insurance
  • Intelligence collection
  • Law enforcement
  • Electronic Voting
  • Court Proceedings
  • Medical Records and Devices
  • Public Records
  • Artificial Intelligence
  • Cyber-attack protection
  • IT security and log files

Conclusion

Write once read many compliant storage enables enterprises to safeguard information in a method that no one can tamper with. This may occur with something as basic as a CD-R or with software-based cloud storage.

The size of the data typically influences the medium used. You can keep a few papers on physical media without issue. Petabytes of data need a strong in-house storage ecosystem or a cloud storage provider.

If you decide to use a cloud storage provider, be sure to inquire about the retention term choices and redundancies.

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