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The New SEO Game Changer – Google Voice Search

Google voice search is an alternative function that enables you to search or navigate the internet using Google through voice commands rather than typing.

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Google Voice Assistant Google Voice Search

The widespread adoption of voice search technology is now one of the most significant developments in the digital world today. For users, it is a convenience at its best. But for businesses, this means coming up with strategies to stay relevant with the latest trends, according to one SEO reseller.

The rise of digital assistants is changing the way people do things. Today, you can literally ask a question to a smartphone and receive a human-like response – instantly. Think about anything, whether you want it to wake you up at 5:00 AM, or give you directions to the nearest gas station or even for the weather projections, and its but a tip of the iceberg. This is what millions of users are doing each day with Google Assistant, Amazon Alexa, Microsoft’s Cortana, Apple HomePod, and Samsung’s Bixby. It is safe to say that the voice search is here to stay. And if all aspects are held constant, then these assistants will soon be at the center stage of our normal lives.

Google Voice Search

If you aren’t convinced by this yet, maybe these statistics will serve as an eye-opener for you.

According to Gartner, voice searches will account for 30% of online browsing session by 2020.

A report by ADI Consumer Electronics reveals that more than 50% of all voice assistants’ owners use it at least once every day, with more than 20% depending on it for online shopping.

A 2015 survey by Mindmeld on 1,800 adult smartphone users in the US found that there has been a rise on voice search and voice assistant usage, with 60% stating that they have been using these tools in the last 12 months.

The latest research shows that 72% of smart device users use voice assistants as a faster, smarter, and more convenient way of searching something online, texting, shopping, and playing music.

Considering the uptake of smart devices, we can’t stop but wonder how voice search could be the new SEO game-changer. So, to gain some insights on the same, we talked to one SEO reseller and here is what we found out.

Understanding Google voice search

Google voice search is an alternative function that enables you to search or navigate the internet using Google through voice or spoken commands rather than typing. The technology is growing at a rapid rate and is going to revolutionize the digital marketing prospect sooner than later. Google voice search is not slowing down any time soon – in fact, no one knows how far it will go with regards to its influence in the online marketing arena. But still, one thing is clear; it has made online searches faster, accurate, and fun.

Google Voice Assistant

The role of voice-search in SEO strategies

One thing that explains the rapid growth of voice searches is Google’s 2013 ‘Hummingbird’ update that led to a shift in natural language processing. Today, users don’t have to modify their verbal communication while commanding the assistant because its algorithm understands user intent and query context and reads the snippets that include concise and precise answers. At the moment, the Google assistant supports around 60 languages and enhances voice search optimization.

Besides, the assistants depend on featured snippets that offer straightforward answers that are easy to read. Meaning, SEO experts may need to think about developing vast snippets to gain an edge in the voice search competition and also better engage with their prospects.

Despite the uptake of voice search, personal data breach and invasion of privacy are still top concerns for many digital assistant users. In fact, most users still prefer traditional systems for credit card purchases rather than depending on these assistants alone. So, even though the digital assistant has proven to be effective when it comes to entertaining, telling jokes and responding to simple requests, it’s still early days to predict whether voice search optimization will take over SEO strategies in the coming years.

Is it time for voice search optimization

The simple answer is, yes. If you optimize your site for voice search, then you are likely to be a step ahead of your peers. You don’t have to wait until everyone is doing it to join the bandwagon. Now is the right time to optimize your website as well as marketing strategies for voice search, as it gives you enough wiggle room without having to worry about losing your existing searchers.

The difference between voice and text-based search

Although both of them perform almost the same function, a majority of voice search users query the assistant as though they were talking to a person that’s listening to them. This makes the voice searches more direct and accurate.

According to the SEO reseller, optimizing your site could be forward-thinking and the best way to stay ahead of the curve.

We are an Instructor, Modern Full Stack Web Application Developers, Freelancers, Tech Bloggers, and Technical SEO Experts. We deliver a rich set of software applications for your business needs.

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AI Tools

A Guide To Using AI for Knowledge Management

Using AI for knowledge management and to transform massive data pools into actionable insights is not just beneficial; it’s becoming a necessity to stay competitive.

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In the digital era, the fusion of AI technology with knowledge management is revolutionizing the way organizations manage and exploit their informational assets. Using AI for knowledge management and to transform massive data pools into actionable insights is not just beneficial; it’s becoming a necessity to stay competitive. Keep reading to unlock the full potential of AI-driven knowledge management.

1. The Intersection of AI and Knowledge Management: A Synergy Explained

Knowledge management traditionally involves capturing, organizing, and distributing knowledge across an organization. When AI steps into this territory, the potential for enhanced efficiency and decision-making emerges. AI algorithms can sort through and analyze data at a rate no human can match, revealing patterns and insights that can be critical for strategic planning. This melding of AI with knowledge management practices is a modern alchemy, creating an invaluable resource.

One of the most significant benefits of integrating AI into knowledge management is the automation of data processing. AI systems can continuously learn from new data, refining their algorithms and providing even richer insights over time. Moving from static data repositories to dynamic knowledge hubs, businesses are now armed with constantly evolving intelligence. This represents a profound shift from data being a static historical record to a dynamic, predictive tool for decision-making.

Using AI for Knowledge Management is a top solution

Customization is another strong suit of AI in this space. Rather than one-size-fits-all information resources, AI can personalize knowledge dissemination to the needs of each employee. The focus moves beyond mere information access to ensuring the right knowledge reaches the right person at the right time.

2. Implementing AI in Your Knowledge Management Strategy

Transitioning to an AI-driven knowledge management system begins with identifying the scope and objectives of knowledge needed. Organizations must be clear about the kind of knowledge that is most valuable and how AI can aid in its cultivation and dissemination.

Following initial evaluations, the selection of appropriate AI tools and technologies becomes the next crucial step. There are various AI solutions designed for specific knowledge management tasks, from natural language processing for content analysis to machine learning models that predict trends and behaviors.

Integrating AI requires a cultural shift within the organization. Employee buy-in is crucial, and it is important to address any concerns about job displacement head-on. Training and educating the workforce on the benefits and use of AI systems can facilitate smoother adoption, ensuring everyone understands the role of AI as a partner, not a replacement, in the knowledge ecosystem.

3. The Impact of AI on Knowledge Retention and Dissemination

An AI chip sits in a computer

The true value of AI in knowledge management is often most visible when assessing knowledge retention and dissemination within the organization. AI-driven systems can significantly enhance the ability to capture institutional knowledge, store it and make it available in engaging, interactive formats that increase retention.

Analytics are also central to measuring the impact of AI on knowledge management. By evaluating these metrics, businesses can see whether the knowledge is being leveraged effectively, which areas may need more focus, and where improvements can be made.

Furthermore, AI can be a boon for training and development programs. By adapting to the learning pace and style of individual employees, AI can deliver personalized training recommendations and content, leading to more effective learning outcomes.

Altogether, AI is transforming the realm of knowledge management with its capacity to automate, personalize, and revolutionize how information is processed and utilized. Challenges notwithstanding, the rewards of integrating AI into knowledge management strategies are profound, paving the way for smarter.

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