A website is a collection of web pages with hypertext, hyperlinks and hypermedia information or content which is hosted or located on the web server. It is identified with a standard domain name for an example https://www.twinztech.com/
A web page is a document generally written in HyperText Markup Language (HTML) and it is a smaller part of a website usually it contains particular information. It is identified with a standard page address or page URL for an example https://www.twinztech.com/contact-us
Website or Web Page Optimization:
The Process of optimizing the design & structure of the HTML source code from scratch and web pages will be ranking good in SERPs and also indexes in natural search results.
Search Engine Optimization (SEO):
Search engine optimization (SEO) is the process of getting the high quality of traffic to your website which is focused on organic search engine results.
SEO is the way to optimize their websites for search engines and improves their search engine rankings. See the below difference between On-Site SEO and Off-Site SEO.
What is On-Site or On-Page SEO?
On-site SEO is also known as On-Page SEO. The Process of optimizing content and HTML source code of the web pages is called as on-site Search Engine Optimization (SEO).
On-Site SEO is the procedure of optimizing all web pages on the website in order to high ranking and gain more relevant traffic from search engines. On-Site search engine optimization is managed by you or the coding on your website or web page. Examples of On-Site SEO includes such as HTML code, Metadata(tags), good content with links and keywords, Heading tags and alt text of images etc.
On-Page SEO is the procedure of optimizing particular web pages on the website in order to high ranking and gain more relevant traffic from search engines.
On-Page SEO Ranking Factors:
On-site optimization is more impact on search engines Ranking. it able to rank higher on Search Engine Results Page (SERPs).
1. Page Title Tag
2. Meta Title and Description
3. SEO Meta Tags (Refresh, viewport, robots & Social meta tags )
4. Site URLs structure (permalinks structure)
5. Good content with keywords and links (internal and external links)
6. Images with alt text
7. Page Heading tags (h1,h2,h3,h4,h5 & h6)
8. Order and unorder list tags (ul & ol)
9. Call to actions
The above are the main following areas of the web pages (On-site) optimization.
See the examples of the rich and poorly optimized on-site web pages.
What is Off-Site or Off-Page SEO?
Off-site SEO is also known as off-page SEO. The Process of optimizing that can impact the position of a website in the search engine results page(SERPs) and it can perform outside the boundaries of your website and such an optimization is called as on-site Search Engine Optimization (SEO).
In SEO, off-Site optimization will effect on your Website or Web page indexes in natural search results. off-Site SEO is not managed by you or the coding on your website or web page. It will involve to improving the traffic and page rank higher on Search Engine Results Page (SERPs).
Many people compare off-site SEO with link building but it is not only that.
- 1. Link Building
- 2. Social Media Marketing
- 3. Social Bookmarking
A website needs high quality and useful backlinks are possible to have referer links from other websites. It is possible to have mentioned on social media such as (Facebook likes, tweets, Pins, shares and followers etc.) and it is possible to be bookmarked and shared among social communities of friendly users.
Link building is one of the most important and effective off-Page SEO Technique. Building external links outside the boundaries of your website may be trying to gather as many likes and votes and also you can bypass your competitors and rank higher on google.
Social Media Marketing:
Social Media Marketing is one of the off-site SEO technique. It is a part of link building but building links on outside popular social media sites. the links from social media get more traffic and page rank higher on Search engines. the links from social media sites are “no follow” links but this does not mean that they do not have any value. The proper configuration of social media profiles can also boost and improves the SEO rankings.
Social bookmarking is one of the off-site SEO technique but it is not popular and it is used to be in the past but it is still one of the good ways to get more traffic to your website. You can also find websites like reddit.com, stumbleupon.com and delicious.com etc are used to promote your content on social communities.
Similar way Off-site SEO is as important as on-site SEO. Your website needs both techniques to get more traffic and page rank higher on SERPs.