Google Analytics
Top 5 SEO Audit Tools You Should Use For Technical Analysis
Top 5 SEO Audit Tools You Should Use For Technical Analysis. SEO website analyzer tools for technical analysis” to improve website ranking on Google SERP

Are you just like me thinking about how can I conduct a website audit without using SEO audit tools? I researched it for a long time but was unable to get the conclusion that works without Audit tools. Yes, it is not as easy as it seems to conduct a technical analysis of a website, but with the right tools, you can get the job done with optimal results.
Using free or premium “SEO website analyzer tools for technical analysis” is the most effective way to improve website ranking on Google. Free SEO audit tools or paid website checker software will also help you stay right on track as it analyses your site and will provide tips & suggestions to boost your search engine tactics and Google rankings.
Why An Depth Website Technical Audit is Crucial?
Technical analysis of websites means a lot for a business person if his entire business is just relying on the website. Because a website is the most important marketing asset your business has. That means, if you want to see your business to the peak of the business heights then your website should appear at the top of the search engine first. Whether you work on it by implementing SEO or other marketing techniques.
You need to devote the right methods, proper time, and planning. However, when it comes to a successful SEO strategy it all begins with the structured analytics and content of your website. If it is not well structured for on-page SEO, then the chances might all your other SEO efforts will directly suffer. This SEO audit report is a high-level report to offer you the tools and direction you need to follow to improve your SEO.
The best 5 SEO Audit Tools For Effective Website Analysis are here
1. Google Search Console:
Google Search Console is the #1 SEO audit tool for effective technical website analysis. This amazing tool helps you by tracking down your site’s search performance. More than just a website audit tool, it is a free service offered by Google to help businesses monitor, maintain, and troubleshoot their website’s presence in Google Search results.
This tool doesn’t require any signup, you can use its features without any signup as you already have been using a google account. The best thing about this audit tool is it helps you understand and improve how Google sees your site and improves various aspects essential for a site like:
● Site errors
● Sitemaps
● Keyword ranking
● Page rankings
● Indexation problems
● Structured data
● Links
Benefits of Google Search Console:
- It offers proper data & configuration control for your site as well as a wide range of visitor metrics.
- It gives you direct insight from Google that how the search engine sees your site.
- This amazing tool also helps you discover issues that impact your search result rankings, website performance, and user experience.
2. SEOptimer:
SEOptimer is also one of the most popular SEO audit tools that are good for website technical analysis. With this amazing tool, you just enter your URL and it will give you tips with recommendations to further improve your SEO strategy. Apart from that, this ultimate SEO audit tool will not only give you outstanding scores on how well your site is laid out for SEO, but also offer you an amazing user experience with mobile friendliness, social media, and other security features.
We can just say that SEOptimer will give you a complete guide and information on what we need to improve for an effective SEO strategy. Title tags, header tags, meta tags, and meta descriptions are just a few important SEO aspects that SEOptimer will assess for you. Regardless of on-page optimization SEO recommendations, it will also assess the site’s overall backlink portfolio and sitemaps to ensure your website is working well and optimized correctly.
Benefits of SEOptimer:
- It increases the number of page views.
- It increases the number of web pages search engines crawl and index.
3. Screaming Frog:
Another important SEO audit tool that you can find beneficial for the technical site is audit is Screaming Frog. It is not fully an SEO audit tool but more like a crawling tool, it crawls your site and comes up with all the possible SEO issues with your site. Not being a fully SEO audit tool, it still works as a complete site auditing tool that reports on nearly 35 specific parameters including meta tags, descriptions, response time, anchor text, outlines, and security.
If you have approximately 500 pages, then this tool stands out from the crowd to give you the optimum results and best performance ever. Once it is done with the technical audit, you can view, analyze and filter the information hassle-free as it gathered and update the information continuously in the program’s user interface.
Benefits of Screaming Frog:
- It crawls your sites’ URLs and fetches key elements to analyze and audit technical, onsite SEO on time.
- It thoroughly collects key onsite data to enable SEOs persons to make informed decisions.
- It saves you tons of work and time as it manually analyzes managing each page of your website can be quite challenging and time-consuming.
4. Semrush:
It is another SEO auditing tool mainly used to track the targeted keywords, PPC keywords, competitor research, and backlink of the competitors. To have an amazing technical SEO audit, you can use this tool to track the competitor’s data and can implement those in your SEO efforts to boost your website ranking. Apart from just tracking, it crawls a domain from the web browser and creates a real-time online report to show where there are potential SEO issues and how to resolve them easily.
According to my personal experience, my favorite feature of this superb audit tool is the “historical & comparative sections”. Using these reactions, you can easily analyze whether changes to your website have had a positive or negative impact on its SEO potential or not.
Benefits of using Semrush:
- It focuses on saving your time, and money and provides you with the best opportunity to get marketing results faster.
- This tool offers you a transparent, strong, and ready to build on platform to attack your competitors from.
- With an eye on competitors as well as on your website, it plays a valuable role outside marketing strategy including for analysts, startup founders, and developers.
5. GTMatrix:
GT Matrix is also one of the important technical SEO audit tools. Its main objective is to test your website speed and find opportunities for further performance improvements. “Website speed together with a user-friendly interface” of this amazing tool will not only attract visitors but will also keep them sticking on your website for a long time. And if you are a business owner, then you know how website speed means a lot for your website’s positive results.
You can just say that speed and performance are two critical essentials that maximize your SEO efforts. The reason the majority of the users losing their interest is the speed of the website that doesn’t load in a few seconds. It irritates and enforces them to switch to your site as soon as possible.
Benefits of using GTmetrix:
- It gives you insight into how well your website loads.
- It provides on-demand & quick recommendations on how to optimize the site’s speed & performance.
- It gives you a precise flowchart on how your website loads and helps you detect where bottlenecks are.
Get Started Now!
I don’t think it’s too early to implement the above top 5 SEO audit tools for your technical website analysis. These tools will scan your entire website and uncover ways to increase search visibility. Many SEO problems arise in a marketing business if you do not analyze it on time and fix it for better performance.
The only analysis isn’t just enough anymore, it also needs time and effort. Until and unless you do not understand the issue in depth, you will never be able to resolve that issue. So, know the problem first and then implement the right methods or tools to fix that problem.
Helpful Resources:
1. 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins
2. 16 Best Free SEO WordPress plugins for your Blogs & websites
Digital Marketing
What Are Privacy-Friendly Website Analytics Tools?
I have listed the top 5 privacy-friendly website analytics tools that will help you evaluate your website better and safely without getting concerned about data theft or your security.

With the increasing dependence on technology, the concern of online data breaches and fraud relating to personal data is also increasingly bothering internet users.
Though many web analytics tools are available in the industry, they are a bit complicated and privacy-invasive. Regarding facial recognition, personal data, and location tracking, the privacy concern list is too long. The same concern goes for online website analytics tools.
It’s essential to choose a web analytic tool that is privacy-friendly as well as hassle-free to use. This article lists the top web-analytics tools that offer analytics services without invading users’ privacy.
Let’s begin!
A. How are Privacy-Friendly Website Analytic Tools Important?
Here are the top reasons to opt for a privacy-safe website analytic tool:
- Ensures you keep your data safe: Before using your data, these web analytics tools ask for your consent, and even after the consent, the control is in the hands of the user.
- Offers transparent data collection and processing: Private-safe web analytics tools are transparent about where your personal information is stored and how they use it, which minimizes the chances of data misuse.
- Provides data security and protection: Privacy-friendly analytics tools minimize the risk of data leaks and breaches, prevent malicious attacks, and protect your data from human errors. They safeguard your data from unauthorized access, corruption, and online theft.
B. Top 5 Privacy-Friendly Websites Analytic Tools
Here are the top 6 privacy-friendly web analytic tools:
1. Fathom
Fathom is a privacy-focused Google Analytics alternative that helps you make better business decisions and understand your web visitors better to generate leads and more sales without compromising your privacy.
They have a simple UTM builder to create and track campaigns to increase traffic. Fantom also offers uptime monitoring for free.
Top Features:
- Provides real-time website insights
- Compliances with GDPR and cookie directive
- Offers to track files through super fast CDN
- Offers to track goals like specific pages or clicks, newly signed-up email lists, and more
- Provides shareable dashboards and password-protected links
Plan:
- Free trial and all the plans include up to 50 sites, uptime monitoring, ad-blocker bypassing, and unlimited email reports.
- Fantom paid plans start at $14/month with up to 100,000 monthly page views.
2. Finteza
Finteza is a comprehensive web analytics tool that tracks and analyzes your website traffic, sales funnel, conversions, landing pages, and advertising campaigns by keeping your privacy safe.
Top Features:
- Offers detailed traffic analysis
- Uses special tools for webmasters
- Offers optimization of conversion rate
- Provides smooth data export feature
- Identifies referral sources
- Tracks real-time traffic sources
Plans:
- Finteza’s analytical service plan costs around 10 EUR per 100,000 unique visitors.
- Their advertising engine plan is priced at 4 EUR per 100,000 ad zone impressions.
3. Plausible
Plausible is an open-source web analytics with no cookies and fully compliant with GDPR, CCPA, and PEC designed in Europe owned by cloud infrastructure. It is one of the top Google Analytics alternatives.
Top Features:
- Reduces your cookie banners
- Provides shareable links to statistics
- Offers password protection feature for shareable links
- Provides seamless integration with WordPress, Wix, Weebly, Squarespace, Ghost, Google, and many more.
Plan:
- Plausible pricing starts at $9/ monthly pageviews, which includes 50 websites, custom events, email/slack reports, unlimited data retention, 100% data ownership, and unlimited team members.
- You will have to pay for services according to your need for monthly pageviews.
4. SimpleAnalytics
Simple Analytics is a privacy-first web analytic tool that encrypts your data and provides no cookie banners for your visitors.
Their business model is based on privacy protection and complies with all privacy policies, including GDPR, PECR, CCPA, and many more.
It shows you crucial website data such as total viewed pages, referrers, number of page views, screen sizes, and more to better your customer experience.
Top Features:
- Provides a smooth and straightforward interface
- Offers analytics report directly to your email
- Shows you the original traffic-driving referrer tweet
- Bypasses Ad blockers
- Provides easy accessibility to export data in CSV files or aggregates with JSON API
- Offers two modes of operation, i.e., dark mode and light mode
Plans:
- Simple Analytics basic plans start at $9/month with 100,000 data points per month, a single user, ten websites, and aggregated reports.
- Their business plan costs $49/month, allowing ten users, 100 websites, and basic level export.
- Simple Analytics offers enterprise plans that cost around $99/month, allowing more than ten users, 100+ websites, and faster email support.
5. Insights
Insights is a privacy-safe web analytics and easy-to-use tool for developers. They provide faster-loading speed, page views tracking, and anonymous event tracking for your website to gather as much insight about your brand performance as possible.
Top Features:
- Provides you with a customizable script that refrains you from navigating through multiple reports and pages
- Offers faster performance in terms of page loading speed
- Displays page statistics such as page visits, bounce rates, scrolling rate, and session time without saving your IP data, personal information, and cookies
- Offers transparent services by entering open-source Insights.js code on Github, and you can also view data they collect from your website
Plans:
- Insights offer a free plan that includes up to 3k events or page views per month.
- Their paid plan starts from $12/month, which allows up to 100k events or page views.
- Insights offer their startup plan costing $29/month, allowing up to 1 million events or page views.
- Their business plans cost around $79/month, which allows 10 million events and page views.
Final Thoughts
Privacy concerns are increasingly growing all around the world. Privacy-safe analytics tools help you analyze your business numbers better without worrying about your personal and visitors’ data breach.
I have listed the top 5 privacy-friendly website analytics tools that will help you evaluate your website better and safely without getting concerned about data theft or your security.
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