When it comes to search engine optimization, website ranking is one of the important factors. It is always a great move to keep a track on ranking. However, keep in mind that ranking is not the only factor. There are other metrics as well. As of now, if you have decided to make use of the rank tracking tools, you are absolutely at the correct place.
Such ranking tools are available in various forms and can be grouped on the basis of the type of installation. This article will discuss all the points in details. Have a look.
The Three Types of Tools
Well, to be specific there are three forms of tools that are available. The following section will highlight the pros and cons of these tools. Thus, analyze these aspects carefully. Hence, without wasting much time let’s get started.
1. WBP (Web Browsers Plugins)
WBP stands for Web Browsers Plugins. These are the add-ons which have the potential to accelerate the capabilities of the web browsers. Utilizing this WBP is beneficial it can very well conceal the scraping tool to that of a web browser. As you must already know Google does not like the interference of free tracking tools on its resources; this serves the purpose.
For instance, it will show as Firefox, in place of a scraping script when Google tries to find out the user-agent. Also, it runs super-fast. In the event that you need the ranking number on the spot, this is just the perfect.
2. DA (Desktop Applications)
DA is the acronym used for the term of Desktop Applications. You have to launch this program on your personal computer. Since the Desktop Application is a standalone program, there is no requirement of an additional web browser. You can run this application to find more keyword’s list without the issue of getting blocked or denied access by Google. You are most likely to accomplish this desktop application in the following two ways.
- • It has the capability to emulate human behavior by including a time-period and some spaces or pauses between the concerns, etc.
- • It used the rotating list of IP addresses that you are supposed to supply. Thus, it makes it look that all the queries are originating from the various computers across the globe.
As you can see SEO is a lot more complicated job than it seems. You need the help of experts to find solutions.
3. Web-Based Software as a Service solution
Also, known as Web-Based SaaS does not execute on local computers. It requires a subscription-based server for its operation. Thus, there is no question of managing numerous IP addresses. Due to the fact this application does not operate on your computer, there is no additional worry of keeping it operational overnight. This is indeed a great facility offered by this form of a tracking tool. Undoubtedly, it is more stable than and does not require much maintenance. It comes with the ability to monitor local search results. And, that facilitates you to monitor your ranking for any target-specific market.
Should you consider SEO rank tracking tools?
The best way to monitor the ranking of your page is to access a specialized SEO rank tracker tool. However, you must remember that website ranking is not the sole factor in determining the success rate. Therefore, SEO experts now focus on ranking as well as on the other metric to prepare a proper report. The other metric includes traffic conversions, etc. Now, before delving deeper into this topic, take a pause and apprehend the importance of tracking Ranking.
Detailed analysis of tracking the ranking of any website
This is an extremely important question. It is extremely complicated to monitor keyword ranking due to the technological advancement achieved on Google. There are certain problems associated with it. Have a look at the same.
1. Google does not favor Tools for Keyword Tracking
Such keyword monitoring tools gain access to this search engine and make use of their resources without making any payment. Likewise, Google earns through sponsorship and advertisements. At such a situation, it does not like the free access of its resources by these tracking tools. Also, these tools never choose the promotional ads under PPT scheme. Hence, they are not involved in revenue generation for Google in no way.
2. Search Results are Location specific
Keywords rankings are dependent on the geographical location. This is mostly observed in terms of a local firm, company, institutions or a famous local of that area. You may use keywords such as ‘mobile repair,’ ‘plumber’ etc. All such keywords require a specific location for best results. Therefore, before considering ranking tools, you must verify that these tools can gather results from various regions and areas. If you skip on this part, the results propagated by it will have little or no significance.
3. Google offers personalized results
You may be unaware, but Google is smarter in a lot of ways. It monitors the results that you tend to choose over others and the ones you ignore. Now, this is done irrespective of whether you are logged in or logged out from the Google account. However, to avoid this personalization side, certain strategies are used.
• Preferably use Incognito Mode or any private browsing mode
• Stay logged-out
• Add URL parameters such as ‘&pws=0’
These techniques may help to disable personalized search results.
4. Key Performance Indicator
Questions like whether to report on an inconsistent keyword ranking as a KPI are common. It might happen that you have shown your SEO client to occupy the first place in the SERP. Whereas, when they tend to search the same keyword on a personal browser, the results are not the same. Thus, the primary aim should be to focus on the trend and not on the ranking pattern. The ranking may change due to different locations, but the trends of movement remain static.
Hopefully, you will be able to find the best tracking tool and keep a track on the ranking of your website. A professional digital marketing agency can help you to get the best ranking of your site using their expert ranking methods and software packages.
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