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What are Backlinks? Everything You Need To Know About Backlinks

The backlink is a link that points back from one page to another. It will help to improve the Domain Authority and Website’s SEO Rankings in SERP’s.

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Internal links on-page content

A backlink is one of the most common words you’ll ever read in today’s blogs about search engine optimization. A lot of bloggers who have started a website or a blog often struggle to understand what this word even means.

In this post, I hope you get a bit of understanding of what backlinks are about and why they are essential to SEO and your online success. You’ll also learn to analyze your competitor’s backlinks and how to acquire them.

Everything You Need To Know About Backlinks

So let’s get started.

1. What are backlinks?

So what is backlinking? In a layman’s term, a backlink is a link which points back from one page to another page. These come in different forms such as graphics and textual.

They can appear in a website’s footer or header, banner, a blogroll, blog post, or within an article. They even come as comments.

When you generate a lot of high-quality backlinks, the position of your site in SERP enormously increases.

2. Why are backlinks important?

Backlinks are essential at improving the SEO rankings of a website. These influence the relevance, popularity, and domain authority of a website.

The more high-quality backlinks that you create for you and your client’s site, the better chances you get at ranking high for your desired keywords.

The crawler of a search engine takes a closer look at the quality and number of backlinks pointing back to your domain to determine your pages’ overall relevancy. You can use a backlinks checker to see what backlinks you have.

Backlinks indicate the relevance and importance of a particular website. In a nutshell, backlinks are essential because:

  • They help your pages get indexed by Google faster.
  • They attract referral traffic.
  • They improve your organic rankings in search engines.
  • They help users better navigate through pages and websites online by feeding them with relevant and additional information.

3. Two Types Of Backlinks

There are two major backlink types that you can acquire namely nofollow and dofollow link. Dofollow links influence ratings while nofollow links are usually just used as a source of traffic.

nofollow and dofollow

This is what they looks like in HTML:

1. <a href=”https://www.example.com” rel=”nofollow”> Link Text </a>

2. <a href=”https://www.example.com”> Link Text </a>

Dofollow links are what everybody is after. After all, it passes authority from one page to another and helps build a site’s rankings in SERP. For your backlink to work, it has to feel organic.

It should have additional and relevant information which helps the reader understand the subject a bit more. The anchor text should be natural and built around a keyword.

In comparison, a nofollow link doesn’t have much influence on building the authority of your page in search. It does not pass any real value or link juice to your backlink profile. This is why a lot of experts consider them as useless. But they’re not that useless.

4. How to get backlinks

Backlinks relate to SEO, and if you want to boost your rankings, these are important. Here are a few techniques to get backlinks aside from SEO backlinks builder.

  • Write excellent articles that are worth linking to.
  • Use a broken link building method.
  • Replicate the backlinks of your competitors.
  • Create pillar articles.
  • Start guest blogging.
  • Submit to web directories.

Helpful Resources:

1. 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins

2. 16 Best Free SEO WordPress plugins for your Blogs & websites

3. JavaScript SEO: Server Side Rendering and Client Side Rendering

4. 16 Best SEO Practices For Web Developers & Search Marketers

5. The 15 Most Important On-Site SEO Issues & Errors

Nel Bow is a driven outreach marketing expert and content writer. He sees digital marketing as an essential thing to consider if you have a business. He studied Business Administration Major in Marketing management and spends his free time attending free online courser and webinars.

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Digital Marketing

Facebook Ads vs Google AdWords

Facebook Ads vs Google AdWords. Google Adwords network takes approximately 33% and Facebook has over 1.18 billion active users every day.

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Facebook Ads and Google AdWords

Many businesses use both Facebook Ads and Google AdWords. In our opinion, they are the best advertising platforms to expand business globally. When it comes to search engine usage, Google is the most popular search engine around; it has been serving more than 40,000 searchers per second.

Google Adwords network takes approximately 33% of digital ad revenue globally. On the other hand, Facebook has over 1.18 billion active users every day.

1. What are Google Ads?

Google Ads are called Google AdWords. It’s a PPC (Pay-Per-Click) marketing network that tracks advertisements funded by businesses. These advertisements appear on the Google website in the search results or other websites using Display Network or Search Partners of Google.

Search Network is the fundamental of Google Ads. It allows businesses to advertise their business information, like their services or the products they sell. Users who are constantly searching for services or products can easily view an advertisement placed in Google Ads.

Using the related keywords, you can search in the Search Network. Choose the keywords related to your business or product, and when the user searches for a product or service using the keyword, they will activate an ad that appears on the SERPs.

What are Google Ads

If the user is interested, they can click on the link and get the required information. Whenever the user clicks on an ad, the advertising has to pay a certain amount of money.

This process is called “Pay-Per-Click” marketing. You will give each keyword a “Max CPC”, informing Google how much you want to pay when a user clicks on the business ad.

Mainly, the goal of marketing on Google is to get existing or new customers to your business website who are constantly searching and actively looking for the service or product you provide.

2. What are Facebook Ads?

Similar to Google, Facebook Ads are paid ads that – you guessed it – appear on Facebook. Facebook Ads also works similar to Google; the users who click on the ads get paid by the business advertiser.

You can also choose to pay per 1000 impressions if you wish. With Facebook Ads, you don’t have keywords as you do with Google. Instead, you can narrow down your audience by their interests. For example, if you own a gym, you can choose to only target people interested in health and fitness.

Facebook Ads can show up in various places like:

  • Instagram Newsfeed
  • Facebook Newsfeed
  • Video Feeds
  • Facebook Marketplace
  • Messenger Inbox
  • Right-hand Column

Facebook is considered highly competitive over the years as it has a large number of active users monthly compared to any other social media platform.

That is why Facebook is creating prime space for a range of businesses to promote their business on Facebook.

Conclusion:

When it comes to spending your money for promoting your business, it can be challenging to know what to do. Do you choose Google Ads? Do you choose Facebook Ads? The good news is Facebook ads and Google AdWords are good options that can help you get more visitors to your website. Ideally, you’d use a combination of the two!

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