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What are Backlinks? Everything You Need To Know About Backlinks

The backlink is a link that points back from one page to another. It will help to improve the Domain Authority and Website’s SEO Rankings in SERP’s.

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Internal links on-page content

A backlink is one of the most common words you’ll ever read in today’s blogs about search engine optimization. A lot of bloggers who have started a website or a blog often struggle to understand what this word even means.

In this post, I hope you get a bit of understanding of what backlinks are about and why they are essential to SEO and your online success. You’ll also learn to analyze your competitor’s backlinks and how to acquire them.

Everything You Need To Know About Backlinks

So let’s get started.

1. What are backlinks?

So what is backlinking? In a layman’s term, a backlink is a link which points back from one page to another page. These come in different forms such as graphics and textual.

They can appear in a website’s footer or header, banner, a blogroll, blog post, or within an article. They even come as comments.

When you generate a lot of high-quality backlinks, the position of your site in SERP enormously increases.

2. Why are backlinks important?

Backlinks are essential at improving the SEO rankings of a website. These influence the relevance, popularity, and domain authority of a website.

The more high-quality backlinks that you create for you and your client’s site, the better chances you get at ranking high for your desired keywords.

The crawler of a search engine takes a closer look at the quality and number of backlinks pointing back to your domain to determine your pages’ overall relevancy. You can use a backlinks checker to see what backlinks you have.

Backlinks indicate the relevance and importance of a particular website. In a nutshell, backlinks are essential because:

  • They help your pages get indexed by Google faster.
  • They attract referral traffic.
  • They improve your organic rankings in search engines.
  • They help users better navigate through pages and websites online by feeding them with relevant and additional information.

3. Two Types Of Backlinks

There are two major backlink types that you can acquire namely nofollow and dofollow link. Dofollow links influence ratings while nofollow links are usually just used as a source of traffic.

nofollow and dofollow

This is what they looks like in HTML:

1. <a href=”https://www.example.com” rel=”nofollow”> Link Text </a>

2. <a href=”https://www.example.com”> Link Text </a>

Dofollow links are what everybody is after. After all, it passes authority from one page to another and helps build a site’s rankings in SERP. For your backlink to work, it has to feel organic.

It should have additional and relevant information which helps the reader understand the subject a bit more. The anchor text should be natural and built around a keyword.

In comparison, a nofollow link doesn’t have much influence on building the authority of your page in search. It does not pass any real value or link juice to your backlink profile. This is why a lot of experts consider them as useless. But they’re not that useless.

4. How to get backlinks

Backlinks relate to SEO, and if you want to boost your rankings, these are important. Here are a few techniques to get backlinks aside from SEO backlinks builder.

  • Write excellent articles that are worth linking to.
  • Use a broken link building method.
  • Replicate the backlinks of your competitors.
  • Create pillar articles.
  • Start guest blogging.
  • Submit to web directories.

Helpful Resources:

1. 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins

2. 16 Best Free SEO WordPress plugins for your Blogs & websites

3. JavaScript SEO: Server Side Rendering and Client Side Rendering

4. 16 Best SEO Practices For Web Developers & Search Marketers

5. The 15 Most Important On-Site SEO Issues & Errors

Nel Bow is a driven outreach marketing expert and content writer. He sees digital marketing as an essential thing to consider if you have a business. He studied Business Administration Major in Marketing management and spends his free time attending free online courser and webinars.

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Digital Marketing

Free Marketing Tools To Promote Blog Sites

To make your task easy, we have come forward with the best free marketing tools that you can use to solve your problems with blog posts.

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7 Essential Web Development Tools For Students

If you are struggling with promoting your blog sites, you have arrived at the right corner, where you will come across the best tools that will serve your purpose of exploring.

But before I start, I would mention the WordPress Push Notifications that have entirely changed the marketing style across the globe and enabled you to promote your brands, bring more traffic to your blogs, and improve the blog sites.

And how can I forget the WooCommerce Push Notifications that have again been a blessing for your online business and have raised the growth of your business and made it more successful?

Everyone knows it is tough to survive in a market full of competition these days. It takes good strength to promote and market your blogs. The Internet is full of blogs where the marketers put efforts to promote and fulfilling the requirements of Google.

Choosing the right one needs wisdom and effort with plenty of blog-promoting tools. A couple of free marketing tools help you enhance the traffic for sure. To make your task easy, we have come forward with the best free marketing tools that you can use to solve your problems with blog posts.

No one in this era of online business can ignore promotion. Techno-savvy customers are ready to see the promotions going on online, then why do we lack. Hence, it would help adopt practical online marketing tools to take your business to great heights.

When you desire to choose digital marketing tools, you must look for Search Engine Optimization, Social Media Optimization, and other trends. Our guide of marketing tools below will help you a lot without affecting your pocket. Let’s get started.

1. Trello

Trello is a free-of-cost marketing tool that will help you manage your projects. The marketing strategy you decide to promote your business will only decide its height. You can surely use Trello to streamline your blog posts. Once you start using it, you will be able to notice the progress of your blog.

2. HubSpot CRM

An All-In-One free marketing solution for you is HubSpot CRM. It has come up with everything that you need to promote your business. It has three features that include CRM, marketing, and sales. Your marketing plan will reach another level of height with HubSpot. It enables you to get more traffic for your blog site. It will build your brand image too in the market and establish your name as well.

3. MailChimp

Although it is very tricky to choose the best way to promote your business because it cannot be ignored, when it comes to marketing your blogs via email, then MailChimp is the best. It helps you send as many as 12000 emails in a month to customers numbering 2000. You can also upgrade it if you wish to send to the number exceeding this limit.

4. WordPress

If you have a website or write a blog, WordPress is the best place that serves you online marketing tools. It is one of the most preferred tools for promoting blog sites that comes with search engine optimization SEO. You will be able to have SEO-optimized content on WordPress. You need not spend a single penny promoting your business here.

WordPress Push Notifications will promote your business by ringing out multiple opportunities for increasing traffic.

5. SurveyMonkey

Being one of the best and free marketing tools, it is the most popular too. You will be able to get in touch with your clients through SurveyMonkey using a set of questions related to your product. A detailed survey will help you establish communication with your target audience with the help of the internet, email, or cell phone.

6. Hotjar

To bring more traffic to your blog site, Hotjar is another good option to prefer. It has come up with a real-time record of the actions of the visitors. Along with promoting your site, you will be immediately able to note how your audience is behaving using its tools like click maps and heatmaps. Using Hotjar, you have the facility of designing your website according to the taste of your customers.

7. Canva

Visual content lays down more emphasis than writing. You can promote your business using graphics and expose it to the market. Canva helps you design using custom visual content. It is a free online tool for marketing and promoting your business with built-in themes and templates, making your task easy anytime from anywhere.

8. Moz Local

The best digital marketing tool to analyze the presence of your business in the market is Moz Local. It will help you to get your blog site listed with Google. It enables a business owner even to get information related to their business’s virtual appearance and keyword competitiveness. To have a potent tool to bring a competitive edge to your business is a boon.

9. Hootsuite

At any cost, you cannot ignore online marketing in this era where everything is online. To derive more traffic, you cannot ignore marketing. Hootsuite, a free marketing tool, makes your marketing strategy simple. It is in touch with the social media platforms, which allow you to manage the social media posts and check their performance.

10. Google Analytics

Another best online free marketing tool here is Google Analytics, an all-in-one package with the essential features needed to check the blog site traffic. It helps you know your visitors, what they prefer, and their behaviors on your site. Once you get an idea, you can manage your promotion accordingly and optimize your site using SEO tools.

11. EngageBay

EngageBay is an All-in-One Marketing, Sales, and Support CRM supporting over 31,000+ growing businesses around the world. It is a fast-growing and popular solution that is consistently rated highly by software review sites such as G2, Capterra, GetApp, and many more.

Also FYI, EngageBay currently offers their affiliates 30% recurring revenue for each referred customer. In case of this interests you, please visit: https://www.engagebay.com/affiliate-program

In a nutshell

While you get so many options to resolve your problems or solve your purpose, you may get confused. You can choose any of the above means and indeed promote your business without any hesitation.

As technology has brought the significant advancements of all time, online marketing has become a boon for every organization. When it comes to WooCommerce Push Notifications, they are also another strength in promoting your business globally, as many have already benefitted.

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