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What are Backlinks? Everything You Need To Know About Backlinks

The backlink is a link that points back from one page to another. It will help to improve the Domain Authority and Website’s SEO Rankings in SERP’s.

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Internal links on-page content

A backlink is one of the most common words you’ll ever read in today’s blogs about search engine optimization. A lot of bloggers who have started a website or a blog often struggle to understand what this word even means.

In this post, I hope you get a bit of understanding of what backlinks are about and why they are essential to SEO and your online success. You’ll also learn to analyze your competitor’s backlinks and how to acquire them.

Everything You Need To Know About Backlinks

So let’s get started.

1. What are backlinks?

So what is backlinking? In a layman’s term, a backlink is a link which points back from one page to another page. These come in different forms such as graphics and textual.

They can appear in a website’s footer or header, banner, a blogroll, blog post, or within an article. They even come as comments.

When you generate a lot of high-quality backlinks, the position of your site in SERP enormously increases.

2. Why are backlinks important?

Backlinks are essential at improving the SEO rankings of a website. These influence the relevance, popularity, and domain authority of a website.

The more high-quality backlinks that you create for you and your client’s site, the better chances you get at ranking high for your desired keywords.

The crawler of a search engine takes a closer look at the quality and number of backlinks pointing back to your domain to determine your pages’ overall relevancy. You can use a backlinks checker to see what backlinks you have.

Backlinks indicate the relevance and importance of a particular website. In a nutshell, backlinks are essential because:

  • They help your pages get indexed by Google faster.
  • They attract referral traffic.
  • They improve your organic rankings in search engines.
  • They help users better navigate through pages and websites online by feeding them with relevant and additional information.

3. Two Types Of Backlinks

There are two major backlink types that you can acquire namely nofollow and dofollow link. Dofollow links influence ratings while nofollow links are usually just used as a source of traffic.

nofollow and dofollow

This is what they looks like in HTML:

1. <a href=”https://www.example.com” rel=”nofollow”> Link Text </a>

2. <a href=”https://www.example.com”> Link Text </a>

Dofollow links are what everybody is after. After all, it passes authority from one page to another and helps build a site’s rankings in SERP. For your backlink to work, it has to feel organic.

It should have additional and relevant information which helps the reader understand the subject a bit more. The anchor text should be natural and built around a keyword.

In comparison, a nofollow link doesn’t have much influence on building the authority of your page in search. It does not pass any real value or link juice to your backlink profile. This is why a lot of experts consider them as useless. But they’re not that useless.

4. How to get backlinks

Backlinks relate to SEO, and if you want to boost your rankings, these are important. Here are a few techniques to get backlinks aside from SEO backlinks builder.

  • Write excellent articles that are worth linking to.
  • Use a broken link building method.
  • Replicate the backlinks of your competitors.
  • Create pillar articles.
  • Start guest blogging.
  • Submit to web directories.

Helpful Resources:

1. 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins

2. 16 Best Free SEO WordPress plugins for your Blogs & websites

3. JavaScript SEO: Server Side Rendering and Client Side Rendering

4. 16 Best SEO Practices For Web Developers & Search Marketers

5. The 15 Most Important On-Site SEO Issues & Errors

Nel Bow is a driven outreach marketing expert and content writer. He sees digital marketing as an essential thing to consider if you have a business. He studied Business Administration Major in Marketing management and spends his free time attending free online courser and webinars.

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Digital Marketing

Key Reasons Why Some Business Websites Fail

However, not all business websites succeed. Below are the key reasons why some business websites fail. Enhance digital marketing and recognition.

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Key Reasons Why Some Business Websites Fail

A business’s online presence dramatically impacts its success. Your website offers you a unique platform to present and promote your business, regulate business processes and information flow. Besides helping increase your existing customer base, a website enhances effective communication with customers, informs customers about the services a company provides and its activities. It also enables you to build an online presence, establish trust, and showcase authority through social proof, awards, enhance digital marketing and recognition.

A business website helps you establish branding further, generate leads, and nurture sales. You can also get a lot of engagement and traffic through the business, enhancing social networking. It also allows you to blog as you showcase your originality and creativity, and this helps you build a connection with your audience. However, not all business websites succeed. Below are the key reasons why some business websites fail.

1. Failure to optimize for speed

Your website’s speed plays a crucial role in your online business success, and this is because it impacts user experience, SEO, and site ranking. Failure to optimize your site for speed causes your website visitors to abandon it, increasing bounce rates. High bounce rates negatively impact SEO and lower your site’s search engine ranking. Some of the factors contributing to poor site speed include a slow website hosting server, plugins, poor coding standards, server location, website data size, browser data buffering, etc.

Increasing your website’s speed improves user experience, increases page views, and conversions, and lowers bounce rate, boosting site ranking. To ensure your website speed is always optimal, conduct regular site speed testing and optimize accordingly.

2. Poor website design

Your web design choice is essential as it sets the first impression, helps with your SEO strategy, builds trust, and gives your business a competitive edge. A poor web design damages your business credibility and professionalism, discrediting your products or services. If your website is outdated, your clients and site visitors will abandon it for an updated one, affecting your sales and revenue.

Some of the poor design elements that cause visitors to leave are lack of visual appeal, a cluttered site, poor quality images, font and color inconsistency, poor navigation, etc. An effective web design should be responsive, easy to navigate, have consistent font style and color, high-quality images, and clear CTA buttons, improving user experience.

Best Web Design Agencies Top Tips To Create A Great Website

3. Missing out on SEO

SEO makes your website more visible, increasing traffic and conversion rates. It also positions your business as trustworthy as authoritative, enhances brand awareness, helps you build a relationship with your prospects, and boosts user experience. Failure to incorporate SEO into your website lowers your search engine visibility and reduces your site’s organic traffic. To increase your website’s SEO, refresh your content and use relevant keywords all over your site.

Consider diversifying your backlink portfolio, using effective header tags, optimizing your images, and ensuring that your site is mobile-friendly. Keep your meta descriptions and URLs clean by making them keyword-rich, using a consistent structure that minds future posts, and avoiding superfluous language.

4. Failure to optimize for mobile devices

A mobile-optimized website ensures that content correctly displays on smaller screens without compromising quality, eases navigation, and optimizes images according to screen size. It also improves user experience, improves website speed, increases engagement, boosts mobile SEO, and attracts more local customers. Since customers search for local businesses on their mobile devices, failure to optimize causes you to lose a different client base. It also frustrates site visitors, causing them to abandon your website, increasing bounce rates.

Websites not optimized for mobile devices rank low on search engines, reducing web traffic and conversion rates. Choose a responsive WordPress theme and a reliable web host to optimize your site for mobile devices. Boost your site’s loading time, redesign your pop-ups, and enable accelerated mobile pages. This will improve user experience and your website’s ranking on SERPs. Using Google’s mobile-friendly tool, regularly test your website to ensure its access on mobile devices.

5. Broken links

Broken links impact search engine rankings, user experience and lead to loss of revenue. They result in the 404 error and may be caused by linking to deleted or moved content, linking to third-party pages that later change their URL or move the page, and moving or renaming web pages and not changing your internal links. Fixing your website’s broken links improves user experience, increases revenue, and fosters more vital brand credibility.

Use automated link checking tools and your analytics tools to find broken links. Set up 301 redirects, fix any typos and other errors, and optimize your 404 page to improve the relations.

Failure to optimize for mobile devices

6. Failure to know your target audience

Your website’s success and marketing efforts depend on your audience. Targeting the wrong audience mean you aren’t getting the desired results, and your marketing efforts aren’t paying off despite spending more than you should. Knowing your audience helps develop an effective digital marketing strategy to boost brand awareness and increase website traffic. To specify your mark audience, create a buyer persona to help you stay focused on consumer needs, and it gives you a perfect picture of your target audience.

Using a well-defined persona helps you understand customer needs and interests, where they spend their time and enhances product development. It also enables you to ensure consistency across your business by understanding each customer group and generating quality leads.

7. Poor quality content

Poor quality content doesn’t offer much value to your readers, frustrating them and causing them to abandon your website. Creating original, high-quality content causes your audience to trust you more, generating quality leads and improving conversion rates. It also boosts your SEO strategy and positions you as an authority in the market. High-value content builds brand awareness, breeds loyal fans, and helps you save on your marketing strategy.

High-quality content should be comprehensive, educational, accurate, up-to-date, and should answer the searcher’s query. To create quality content, know your search intent and call to action, base your content search on what’s trending, conduct thorough research to make it reliable, target niche subtopics, and proofread before publishing. After a while, use analytical data to measure your content’s performance to determine if it needs adjusting.

8. Endnote

Website success requires a lot of effort and monitoring. Use the above tips to determine if they’re the reason why your site is failing. Keep your website updated to ensure your business is consistently ranking high and ahead of your competition.

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