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What are Backlinks? Everything You Need To Know About Backlinks

The backlink is a link that points back from one page to another. It will help to improve the Domain Authority and Website’s SEO Rankings in SERP’s.

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Internal links on-page content

A backlink is one of the most common words you’ll ever read in today’s blogs about search engine optimization. A lot of bloggers who have started a website or a blog often struggle to understand what this word even means.

In this post, I hope you get a bit of understanding of what backlinks are about and why they are essential to SEO and your online success. You’ll also learn to analyze your competitor’s backlinks and how to acquire them.

Everything You Need To Know About Backlinks

So let’s get started.

1. What are backlinks?

So what is backlinking? In a layman’s term, a backlink is a link which points back from one page to another page. These come in different forms such as graphics and textual.

They can appear in a website’s footer or header, banner, a blogroll, blog post, or within an article. They even come as comments.

When you generate a lot of high-quality backlinks, the position of your site in SERP enormously increases.

2. Why are backlinks important?

Backlinks are essential at improving the SEO rankings of a website. These influence the relevance, popularity, and domain authority of a website.

The more high-quality backlinks that you create for you and your client’s site, the better chances you get at ranking high for your desired keywords.

The crawler of a search engine takes a closer look at the quality and number of backlinks pointing back to your domain to determine your pages’ overall relevancy. You can use a backlinks checker to see what backlinks you have.

Backlinks indicate the relevance and importance of a particular website. In a nutshell, backlinks are essential because:

  • They help your pages get indexed by Google faster.
  • They attract referral traffic.
  • They improve your organic rankings in search engines.
  • They help users better navigate through pages and websites online by feeding them with relevant and additional information.

3. Two Types Of Backlinks

There are two major backlink types that you can acquire namely nofollow and dofollow link. Dofollow links influence ratings while nofollow links are usually just used as a source of traffic.

nofollow and dofollow

This is what they looks like in HTML:

1. <a href=”https://www.example.com” rel=”nofollow”> Link Text </a>

2. <a href=”https://www.example.com”> Link Text </a>

Dofollow links are what everybody is after. After all, it passes authority from one page to another and helps build a site’s rankings in SERP. For your backlink to work, it has to feel organic.

It should have additional and relevant information which helps the reader understand the subject a bit more. The anchor text should be natural and built around a keyword.

In comparison, a nofollow link doesn’t have much influence on building the authority of your page in search. It does not pass any real value or link juice to your backlink profile. This is why a lot of experts consider them as useless. But they’re not that useless.

4. How to get backlinks

Backlinks relate to SEO, and if you want to boost your rankings, these are important. Here are a few techniques to get backlinks aside from SEO backlinks builder.

  • Write excellent articles that are worth linking to.
  • Use a broken link building method.
  • Replicate the backlinks of your competitors.
  • Create pillar articles.
  • Start guest blogging.
  • Submit to web directories.

Helpful Resources:

1. 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins

2. 16 Best Free SEO WordPress plugins for your Blogs & websites

3. JavaScript SEO: Server Side Rendering and Client Side Rendering

4. 16 Best SEO Practices For Web Developers & Search Marketers

5. The 15 Most Important On-Site SEO Issues & Errors

Nel Bow is a driven outreach marketing expert and content writer. He sees digital marketing as an essential thing to consider if you have a business. He studied Business Administration Major in Marketing management and spends his free time attending free online courser and webinars.

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Digital Marketing

3 Reasons Why TikTok is Pivotal for Influencer Marketing

First, they’re unique from other social media platforms like Facebook, Instagram, or YouTube because there is no other platform that’s solely video-based apart from TikTok.

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How to have Two TikTok Accounts on Single Android Smart Phone

TikTok gained massive popularity in 2020 as more and more people made reels and uploaded them on TikTok. It plays a pivotal role in influencer marketing as the audience is very close to their favorite celebrities on TikTok.

According to CelebsBiz.com, TikTok is the new “It” app right now. The founders started it as a “user-generated video social platform,” allowing people to upload and watch short videos and then share them with others. On top of that, the particular algorithm used on this app knows exactly what you like and will show you things from other users that you may also enjoy very much!

People love TikTok for a few reasons. First, they’re unique from other social media platforms like Facebook, Instagram, or YouTube because there is no other platform that’s solely video-based apart from TikTok.

Captions are short and sometimes unnecessary. The videos are easy to relate to through simple gestures like dancing or expressing gratitude for something as simple as a hot coffee! Unlike with YouTube, where the videos tend to be long and drawn-out, mobile users can now access content via the TikTok app that is short and action-packed, which lends itself well to capturing spontaneous moments.

Because TikTok is fresh and new, the people who use it can be too. Ads are delivered organically through the app’s ranking system, following and viewing other videos, likes, and comments. Since there’s no big scene with thousands of people in a stadium or concert hall howling for attention, video content runs longer at 15 seconds rather than the 3–5 second norm of this industry.

In addition to mainstream celebrities and memes, users can upload their fifteen-second videos using its rapid brainstorming platform-like reactions. Once uploaded, anyone can comment on those clips, much like an Instagram post, making the content longer-lasting and interactive.

If you want to promote your brand, you can leverage the TikTok marketing tricks. With these three reasons stated below, you can know why TikTok is pivotal in influencer marketing.

1. Huge Influencers Count:

Over time, it’s become evident that TikTok is an excellent platform for influencers to grow their followings further and connect with new people. It allows users to set up links in the bio section of their profiles. Suppose someone finds an influencer on the app that already has an established following on other forms of social media such as YouTube or Instagram. In that case, they can easily be directed back there.

Tik Tok App

Many influencers find that TikTok is an excellent way to reach out, connect with new people, and grow their following in a fun way. The platform’s developers at TikTok catered to the influencer market by allowing influencers to link their accounts on different social media platforms like Instagram or YouTube, so it’s easy for relatively well-known followers on these platforms to follow the same person on TikTok.

2. Get Popular Quickly:

Unlike almost most social media platforms out there, you won’t need to spend months and years on TikTok before you begin to grow a large following. In fact, because of how the algorithm works, you can open up your account one day and already have hundreds of likes waiting for you on your first video!

This is possible if one takes advantage of getting videos in front of many people by using attractive methods such as including popular audio clips that most likely fit with the kind of audience they want; hashtags that are relevant to their group (something many might be searching for), accounts they engage with (which significantly increases the chance that others will follow them too) or even making use of specific witty or funny phrases – this grabs peoples attention and makes them want to click through.

Also, like a tour guide, the higher the quality of your videos – meaning that they are more captivating – the more views you will gain from the general public! The best news on top of all this is that because TikTok doesn’t cost much money (if anything) to create amazing content through popular audio clips and unique graphics, we’ve personally found the best IG influencers or youtube influencers who fit your niche at affordable prices even as low as $30 / video for 500k-1mil views which everyone knows those get massive engagement as well.

3. Create a robust connection with your audience:

With the rise in social media influencers on TikTok, it’s easy to see how individuals can build a healthy rapport with their audience by quickly creating authentic content. Influencers who have many followers will gain a large amount of trust through their posts and videos, not only from those who follow them but also from brands they choose to work with consistently.

This is especially beneficial for companies who wish to get some positive publicity. An influencer can introduce your brand to an audience without you ever reaching out or doing so personally. This is great as it shows how much people enjoy your product and that others are likely willing to trust your brand as well!

Influencers have become popular over the years on TikTok in part because they’re fast and easily able to garner a real relationship with the people who follow them or view their videos. The more people feel they are building relationships with these influencers, which is understandable given that many users are doing so for those reasons.

It will be easier for them to trust that influence. Introducing an influencer’s brand to a follower’s social media network may only take seconds. Still, that kind of introduction can help build rapport quickly and simply without requiring any long-winded explanation about why one product or service is worth choosing over the competition.

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