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Digital Marketing

What are Backlinks? Everything You Need To Know About Backlinks

The backlink is a link that points back from one page to another. It will help to improve the Domain Authority and Website’s SEO Rankings in SERP’s.

Published

4 years ago

May 17, 2019

Nel Bow

A backlink is one of the most common words you’ll ever read in today’s blogs about search engine optimization. A lot of bloggers who have started a website or a blog often struggle to understand what this word even means.

In this post, I hope you get a bit of understanding of what backlinks are about and why they are essential to SEO and your online success. You’ll also learn to analyze your competitor’s backlinks and how to acquire them.

Everything You Need To Know About Backlinks

So let’s get started.

Table of Contents

1. What are backlinks?

So what is backlinking? In a layman’s term, a backlink is a link which points back from one page to another page. These come in different forms such as graphics and textual.

They can appear in a website’s footer or header, banner, a blogroll, blog post, or within an article. They even come as comments.

When you generate a lot of high-quality backlinks, the position of your site in SERP enormously increases.

2. Why are backlinks important?

Backlinks are essential at improving the SEO rankings of a website. These influence the relevance, popularity, and domain authority of a website.

The more high-quality backlinks that you create for you and your client’s site, the better chances you get at ranking high for your desired keywords.

The crawler of a search engine takes a closer look at the quality and number of backlinks pointing back to your domain to determine your pages’ overall relevancy. You can use a backlinks checker to see what backlinks you have.

Backlinks indicate the relevance and importance of a particular website. In a nutshell, backlinks are essential because:

They help your pages get indexed by Google faster.
They attract referral traffic.
They improve your organic rankings in search engines.
They help users better navigate through pages and websites online by feeding them with relevant and additional information.

3. Two Types Of Backlinks

There are two major backlink types that you can acquire namely nofollow and dofollow link. Dofollow links influence ratings while nofollow links are usually just used as a source of traffic.

nofollow and dofollow

This is what they looks like in HTML:

1. <a href=”https://www.example.com” rel=”nofollow”> Link Text </a>

2. <a href=”https://www.example.com”> Link Text </a>

Dofollow links are what everybody is after. After all, it passes authority from one page to another and helps build a site’s rankings in SERP. For your backlink to work, it has to feel organic.

It should have additional and relevant information which helps the reader understand the subject a bit more. The anchor text should be natural and built around a keyword.

In comparison, a nofollow link doesn’t have much influence on building the authority of your page in search. It does not pass any real value or link juice to your backlink profile. This is why a lot of experts consider them as useless. But they’re not that useless.

4. How to get backlinks

Backlinks relate to SEO, and if you want to boost your rankings, these are important. Here are a few techniques to get backlinks aside from SEO backlinks builder.

Write excellent articles that are worth linking to.
Use a broken link building method.
Replicate the backlinks of your competitors.
Create pillar articles.
Start guest blogging.
Submit to web directories.

Helpful Resources:

1. 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins

2. 16 Best Free SEO WordPress plugins for your Blogs & websites

3. JavaScript SEO: Server Side Rendering and Client Side Rendering

4. 16 Best SEO Practices For Web Developers & Search Marketers

5. The 15 Most Important On-Site SEO Issues & Errors

Digital Marketing

What Are Privacy-Friendly Website Analytics Tools?

I have listed the top 5 privacy-friendly website analytics tools that will help you evaluate your website better and safely without getting concerned about data theft or your security.

Published

4 months ago

November 23, 2022

TwinzTech

With the increasing dependence on technology, the concern of online data breaches and fraud relating to personal data is also increasingly bothering internet users.

Though many web analytics tools are available in the industry, they are a bit complicated and privacy-invasive. Regarding facial recognition, personal data, and location tracking, the privacy concern list is too long. The same concern goes for online website analytics tools.

It’s essential to choose a web analytic tool that is privacy-friendly as well as hassle-free to use. This article lists the top web-analytics tools that offer analytics services without invading users’ privacy.

Let’s begin!

Table of Contents

A. How are Privacy-Friendly Website Analytic Tools Important?

Here are the top reasons to opt for a privacy-safe website analytic tool:

Ensures you keep your data safe: Before using your data, these web analytics tools ask for your consent, and even after the consent, the control is in the hands of the user.
Offers transparent data collection and processing: Private-safe web analytics tools are transparent about where your personal information is stored and how they use it, which minimizes the chances of data misuse.
Provides data security and protection: Privacy-friendly analytics tools minimize the risk of data leaks and breaches, prevent malicious attacks, and protect your data from human errors. They safeguard your data from unauthorized access, corruption, and online theft.

B. Top 5 Privacy-Friendly Websites Analytic Tools

Here are the top 6 privacy-friendly web analytic tools:

1. Fathom

Fathom is a privacy-focused Google Analytics

Fathom is a privacy-focused Google Analytics alternative that helps you make better business decisions and understand your web visitors better to generate leads and more sales without compromising your privacy.

They have a simple UTM builder to create and track campaigns to increase traffic. Fantom also offers uptime monitoring for free.

Top Features:

Provides real-time website insights
Compliances with GDPR and cookie directive
Offers to track files through super fast CDN
Offers to track goals like specific pages or clicks, newly signed-up email lists, and more
Provides shareable dashboards and password-protected links

Plan:

Free trial and all the plans include up to 50 sites, uptime monitoring, ad-blocker bypassing, and unlimited email reports.
Fantom paid plans start at $14/month with up to 100,000 monthly page views.

2. Finteza

Finteza is a comprehensive web analytics tool

Finteza is a comprehensive web analytics tool that tracks and analyzes your website traffic, sales funnel, conversions, landing pages, and advertising campaigns by keeping your privacy safe.

Top Features:

Offers detailed traffic analysis
Uses special tools for webmasters
Offers optimization of conversion rate
Provides smooth data export feature
Identifies referral sources
Tracks real-time traffic sources

Plans:

Finteza’s analytical service plan costs around 10 EUR per 100,000 unique visitors.
Their advertising engine plan is priced at 4 EUR per 100,000 ad zone impressions.

3. Plausible

Plausible is an open-source web analytics

Plausible is an open-source web analytics with no cookies and fully compliant with GDPR, CCPA, and PEC designed in Europe owned by cloud infrastructure. It is one of the top Google Analytics alternatives.

Top Features:

Reduces your cookie banners
Provides shareable links to statistics
Offers password protection feature for shareable links
Provides seamless integration with WordPress, Wix, Weebly, Squarespace, Ghost, Google, and many more.

Plan:

Plausible pricing starts at $9/ monthly pageviews, which includes 50 websites, custom events, email/slack reports, unlimited data retention, 100% data ownership, and unlimited team members.
You will have to pay for services according to your need for monthly pageviews.

4. SimpleAnalytics

Simple Analytics is a privacy-first web analytic tool

Simple Analytics is a privacy-first web analytic tool that encrypts your data and provides no cookie banners for your visitors.

Their business model is based on privacy protection and complies with all privacy policies, including GDPR, PECR, CCPA, and many more.

It shows you crucial website data such as total viewed pages, referrers, number of page views, screen sizes, and more to better your customer experience.

Top Features:

Provides a smooth and straightforward interface
Offers analytics report directly to your email
Shows you the original traffic-driving referrer tweet
Bypasses Ad blockers
Provides easy accessibility to export data in CSV files or aggregates with JSON API
Offers two modes of operation, i.e., dark mode and light mode

Plans:

Simple Analytics basic plans start at $9/month with 100,000 data points per month, a single user, ten websites, and aggregated reports.
Their business plan costs $49/month, allowing ten users, 100 websites, and basic level export.
Simple Analytics offers enterprise plans that cost around $99/month, allowing more than ten users, 100+ websites, and faster email support.

5. Insights

Insights is a privacy-safe web analytics

Insights is a privacy-safe web analytics and easy-to-use tool for developers. They provide faster-loading speed, page views tracking, and anonymous event tracking for your website to gather as much insight about your brand performance as possible.

Top Features:

Provides you with a customizable script that refrains you from navigating through multiple reports and pages
Offers faster performance in terms of page loading speed
Displays page statistics such as page visits, bounce rates, scrolling rate, and session time without saving your IP data, personal information, and cookies
Offers transparent services by entering open-source Insights.js code on Github, and you can also view data they collect from your website

Plans:

Insights offer a free plan that includes up to 3k events or page views per month.
Their paid plan starts from $12/month, which allows up to 100k events or page views.
Insights offer their startup plan costing $29/month, allowing up to 1 million events or page views.
Their business plans cost around $79/month, which allows 10 million events and page views.

Final Thoughts

Privacy concerns are increasingly growing all around the world. Privacy-safe analytics tools help you analyze your business numbers better without worrying about your personal and visitors’ data breach.

I have listed the top 5 privacy-friendly website analytics tools that will help you evaluate your website better and safely without getting concerned about data theft or your security.