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JavaScript SEO: Server Side Rendering and Client Side Rendering

JavaScript SEO: Server Side Rendering and Client Side Rendering. Google Search will keep on enhancing their ability to render JS pages and links at scale.

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1. What is JavaScript SEO?

JavaScript SEO is essentially the practice of ensuring that content on a web page (executed via JS) is being effectively rendering, indexing, performing and ultimately ranked in google or other search engine search results.

This is particularly relevant because of the expanding popularity of client-side rendering and sites based upon JavaScript frameworks.

2. The Ultimate Guide to JavaScript SEO

Javascript is a trendy and fashionable topic nowadays, more and more websites are using javascript and its frameworks and libraries like Angular.js, React.js, backbone.js, Vue.js, Ember.js, Aurelia and Polymer.

Google can crawl and render javascript in two ways

javascript rendering

a. Client-Side Rendering (CSR):

It is a more recent type of rendering strategy, and this mainly depends on JS executed on the client side (browser) using a JavaScript framework. The client will initially ask for the source code which will have almost no indexable HTML in it, at that point a second request will be made for the .js file containing the majority of the HTML in JavaScript as strings.

b. Server-Side Rendering (SSR):

It is a standard rendering strategy, essentially the majority of your web page’s assets are housed on the server. At that point, when the page is requested, the HTML is conveyed to the browser and rendered, JS and CSS downloaded, and the last render appears to the client/bot/crawler.

3. What is Prerendering?

In case you’re utilizing a Single Page Application (SPA) for a site that is not behind a login, SEO is a critical concern. Google suggests you utilize their built-in capacity with regards to interpreting JavaScript applications, yet our proposal isn’t to confide in Google on this. We would say that is regularly still insufficient and prerendering is frequently still a need.

JavaScript is turning into the dominating language to construct web applications. Showing all your content is very important since Page Ranking not only includes relevance and the nature of content as well as thinks about regardless of whether the content is visible in a sensible measure of time.

Prerendering is a procedure to preload all components on the page in anticipation of a web crawler to see it. A prerender administration service will catch a page request to check whether the user-agent (client) seeing your website is a bot/spider and if the user-agent (client) is a bot, the prerender middleware will send a cached version of your website to appear with all JavaScript, Images, and so on are rendered statically.

In the event that the user-agent (client) is definitely not a bot, everything is loaded as should be expected, prerendering is just used to optimize the experience for bots as it were.

prerendering
Source: Netlify

Social network bots, for example, Facebook, Twitter, and Linked In, and so on, feature connects to your site likewise use bots the Open Graph information from the site’s metadata will load rather than a pre-cached version from prerendering.

The Main Differences between Server-side rendering (SSR) and Client-side rendering (CSR)?

Server-side rendering can be somewhat quicker at the initial request, basically on the grounds that it doesn’t require the same number of round trips to the server. Anyway, it doesn’t finish here, execution likewise depends upon some extra factors. All of which can result in radically changed server experiences

1. The web speed of the client making the demand

2. What number of active users are getting to the site at a given time

3. The physical area of the server

4. How enhanced or optimized the pages are for speed

Client-side rendering, then again, is slower at the initial request because since it’s making different round trips to the server. However, when these requests are finished, Client-side rendering offers a blazingly fast experience by means of the JS framework.

4. How does Google handle JavaScript rendering and indexing?

Google has recently disclosed their current two wave process for JS rendering and indexing at Google I/O.

In the first wave, crawled and indexed the HTML and CSS almost instantly, adds any present links to the crawl queue and downloads page HTTP response codes.

In the second wave, Google will come back to render and index JavaScript generated content, which can take from a few hours to over a week later.

Google handle JavaScript rendering

Generally, SSR is not an issue with Google’s rendering delay because the data is all in the source code and indexed during the first wave. In CSR, where the indexable content is just disclosed at render, this sizable delay can mean the data may not be ordered or show up in search results for a considerable length of time or even weeks.

5. How JavaScript impacts SEO

There are numerous ways in which JavaScript impacts SEO, yet Bartosz’s covered four of the principal areas: indexing, crawl budget, ranking, and mobile-first.

The Chaotic JavaScript Landscape with Bartosz Goralewicz & Jon Myers | DeepCrawl Marketing Webinar

Deep crawl the chaotic landscape of JavaScript from Bartosz Goralewicz

6. The Complexity of JavaScript Crawling and Rendering

The whole javascript crawling and rendering process is very complicated than HTML crawling. The Parsing, compiling, rendering and executing JS files is very time-consuming. In the case of JavaScript-rich sites, Google needs to hold up until every one of the means are done before it can list the content.

The javascript crawling and rendering process isn’t the main thing that is slower. It likewise goes into the process of finding new links. With JavaScript-rich sites, usually, Google can’t find new URLs without holding up until a page is rendered.

Caffeine was another web indexing system by Google. This new indexing system enabled Google to crawl, render and store information more efficiently.

The entire procedure is extremely quick.

search index caffeine
Source: Official Google Blog

1. Google Converts PDFs, DOCs, XLS & other similar document types into HTML for indexing

2. Google will crawl, follow and pass a value of the link within an iframe web page.

3. Google can handle JavaScript rendering and indexing of all JavaScript (JS) pages and JavaScript (JS) Links. Google will be treated the same way as links in the plain HTML document.

4. Google doesn’t understand the text embedded in an image (.jpg, .png, etc.)

5. Matt Cutts also confirmed that GoogleBot can handle AJAX POST requests and crawl AJAX to retrieve Facebook comments. Crawling and Rendering content is very tricky, but GoogleBot can do it.

6. Google improved the Flash indexing capability and also now support an AJAX crawling scheme!

In the future, Google will recognize, Object Detection and read the text embedded in an image.

Read More: https://cognitiveseo.com/blog/6511/will-google-read-rank-images-near-future/

7. How Google Crawls a Video:

1. Google can crawl the video and extract a thumbnail and preview. It can also extract some data limited meaning from the audio and video of the document.

2. Google can extract the data from the page hosting the video, including the page text and metadata.

3. Google can utilize structured data (VideoObject) or video sitemap associated with the video.

a. In the case of traditional HTML, everything is simple and direct:

1. Google’s web crawler downloads an HTML file.

2. Google’s web crawler downloads the CSS files.

3. Google’s web crawler separates the links from the source code and can visit them at the same time.

4. Google’s web crawler sends all the downloaded resources to the search Index (Caffeine).

5. The search Index (Caffeine) indexes the web page.

b. Things get complexed when it comes to a JavaScript-based site:

1. Google’s web crawler downloads an HTML file.

2. Google’s web crawler downloads the CSS and JS files.

3. Later, Google’s web crawler has to use the Google Web Rendering Service (a new search index Caffeine) to parse, compile, render and execute a JS code.

5. Then Google Web Rendering (search index Caffeine) service fetches the data from external APIs, from the database, etc.

6. Finally, the search index Caffeine can index the content.

7. Now Google can find new links and add them to the Googlebot’s crawling and indexing queue.


Source: Elephate

8. Don’t block CSS, JavaScript, and image files

If your Blocking CSS, JavaScript, and image files, you’re preventing Google or other search engines to check if your website works properly or not. If you block CSS, JavaScript, and image files in your robots.txt file or X-Robots-Tag, Google can’t render and understand your site, might drop your rankings in search results.

SEO auditing tools like Moz, Semrush, and Ahrefs started rendering web pages and executing CSS, JavaScript, and image resources and give the results. So, don’t block CSS, JavaScript, and image files for better SEO if you need to work your favorite SEO auditing tools.

Where we can check the blocked CSS, JavaScript, and image resources.

No site-wide perspective of blocked assets or resources is accessible, yet you can see a list of blocked assets for individual URLs utilizing the URL Inspection tool

Search Console Blocked Resources

Helpful Resources:

1. How to unblock your resources

2. New ways to perform old tasks & Currently unsupported features

3. Migrating from old Search Console to new Search Console

Don’t block Googlebot or other bots from accessing your CSS, JavaScript, and image files. These files allow Google or other search engines to adequately fetch & render your site. Google will get an idea of what it will look like. If Google doesn’t know what it will look like, they can’t trust it and they can’t help your search rankings.

9. Does Google “count” links in JavaScript (JS)?

According to the Mariya Moeva (a Search Quality Team member at Google) links found in JavaScript are treated by Google the same way as links in the plain HTML document.

Except for Google and ask all the other major search engines are completely JavaScript-blind and won’t see your content if it isn’t HTML format.

Bing, Yahoo, AOL, DuckDuckGo, and Yandex are not properly indexed JavaScript-generated content.

Here are the results:

Web Crawling JS Table
Source: Ahref

Google works by changing over HTML documents in the server into usable data for the web browser (client). Google officially stated the crawling and rendering of JavaScript-powered websites in Google Search.

The http://jsseo.expert/ proves that Google and Ask search engines crawl and render javascript pages and its links.

According to jsseo.expert analysis, JavaScript generated links weren’t crawled when JavaScript was set remotely. The jsseo.expert analyze Bartosz Góralewicz, CEO at Elephate, directed to check whether Google can deal with sites fabricated utilizing basic on JavaScript frameworks.

JS SEO experiments

10. Does SEO auditing Tools render JavaScript (JS) the same way as Google?

No, Google is not giving a lot of information about the way they handle and render the JavaScript (JS). Google can handle and render the different JavaScript (JS) frameworks.

Does Ahrefs execute JavaScript (JS) on all web pages?

Yes, They render JavaScript (JS) on all web pages, Ahref JS Crawler renders all JS pages and JS Links. Ahrefs can crawl about 6 Billion of web pages per day and execute JS on about 30 Million of JS pages and give 250 Million JS links per day.

How Ahrefs Crawl JS Links

Conclusion:

Google and other web search engines will keep on enhancing their ability to render JS pages and links at scale. Obviously, the utilization of JavaScript to enhance interactively, user experience and render of javascript pages is just an expanding.

Everything considered it’s up to us as SEOs to all the more likely discuss this analysis with our developers when moving towards to new projects.

In any case, this will without a doubt reveal new obstructions to overcome as development techniques and thoughts wrap in this article are planned to give you an abnormal state of JavaScript SEO and the implications that are procreated it.

I am an Instructor, Modern Full Stack Web Application Developer, Freelancer, Tech Blogger, and Technical SEO Expert.

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Top JavaScript Libraries for Speeding Up Web Development

In this article, we can try to help coders with this tricky issue by highlighting the most popular open-source frameworks and commercial JavaScript libraries.

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Top JavaScript Libraries for Speeding Up Web Development

Developing a modern web application that covers the needs of a specific business can be time-consuming, and doing it from scratch makes the whole endeavour even more challenging. JavaScript remains to be one of the most widely used programming languages geared to serve both the server and client sides.

Its rich ecosystem offers a vast number of open-source frameworks and libraries facilitating the coding acceleration and helping to avoid unnecessary bugs.

Free JavaScript tools often have to be complemented with paid UI libraries for tackling specific development tasks with the utmost efficiency. Generally, the use of ready-made UI components in the development flow provides the following advantages:

  • Reducing time and monetary development costs
  • Making the final product more affordable for end-users (replacing expensive tools like MS Project)
  • Ensuring software consistency (unified design and API)

But seeing the abundance of available JavaScript tools, web developers frequently find it challenging to choose the right ones for their projects. In this article, we can try to help coders with this tricky issue by highlighting the most popular open-source frameworks and commercial JavaScript libraries.

Open-Source JavaScript Frameworks

According to the State of Frontend 2020 survey, web developers still prefer choosing React, Vue.js, and Angular from the realm of JavaScript frameworks as their development helpers. Therefore, we’ve decided to include these well-known technologies in our review and complement this trio with the most popular CSS framework – Bootstrap.

1. React

React js framework

Created and supported by the Facebook development team, React is the most requested front-end framework dedicated to building versatile and SEO-friendly web UIs. This component-based framework supports unidirectional dataflow, providing enhanced control over the whole project. It makes use of the Virtual DOM to boost the UI rendering.

It is helpful for apps requiring regular updates such as Instagram. Migrating between React versions is very simple, as the process is automated in many ways with “code mods” provided by Facebook.

2. Angular

Angular js framework

Angular JS is the most powerful and mature but at the same time, complex JS frameworks. Backed by Google resources, Angular serves for building large-scale and feature-rich enterprise SPAs using HTML and TypeScript. It has a component-based architecture that increases the quality of written code and introduces two-way data binding to display info to end-users.

Utilizing a developer-friendly Angular CLI and intuitive template syntax helps to make the whole development process faster and more productive. Angular ensures the enhanced performance of apps due to a new rendering engine named Ivy added this year in v9.0.

3. Vue.js

Vue js framework

Vue.js is the fastest-growing JavaScript framework utilized by developers to create more maintainable and testable code bases for UIs and SPAs. This lightweight (just 20KB) tool benefits from adopting the strengths of the competitive technologies, namely two-way data binding (Angular) and virtual DOM (React).

When programming with Vue.js, it is possible to use JS and TypeScript equally well and take advantage of reusable components. Framework’s pre-coding structure allows developers to promptly deploy the app without any negative impact on its performance. Thanks to its approachable nature, web developers won’t have to spend much time properly learning Vue.js.

4. Bootstrap

Bootstrap js framework

Bootstrap is probably the first thing that comes to mind when referring to styling and designing responsive mobile and web apps. In simple terms, Boostrap is a mix of CSS, HTML, and JS code. This CSS framework comes with a vast array of design templates for common UI elements (buttons, forms, dropdowns, etc.) and other pre-built components that can be implemented in web projects and fully customized to match any design requirements.

Also, Boostrap provides useful themes, examples, and JS plugins to help web developers in making their apps more visually compelling. There are also special Bootstrap libraries enabling developers to incorporate UI elements in applications based on Angular, React, or Vue without additional coding efforts.

Commercial JavaScript Libraries

Suppose you need ready-made tools for quickly adding complex functionalities such as Gantt charts, Schedulers, or diagrams with editing and customization capabilities to your project. In that case, it is better to consider using commercial JavaScript libraries.

Web developers who invest in commercial JS components receive a rich feature set out of the box, regular updates as well as bug fixes and emergency bug fixes, and timely technical support. Now let us review several paid JavaScript libraries and how they can help in web projects.

5. DHTMLX

DHTMLX framework

DHTMLX provides a JavaScript UI framework comprising plenty of powerful and fully customizable UI components such as Gantt chart, Scheduler, Kanban, Diagrams, Spreadsheet, and many others. In terms of functionality, DHTMLX Gantt and Scheduler can be a great alternative to MS Project, Primavera, and Excel in project management apps.

All DHTMLX UI widgets are notable for modern Material design, advanced performance with a large amount of data, extensive and straightforward API that can be quickly mastered and put to use. DHTMLX is compatible with React, Angular, and Vue.js, and supports TypeScript.

6. Kendo UI

Kendo UI framework

Kendo UI is an HTML5 user interface framework intended for creating enterprise-level applications running well in various production environments. It contains a large package (70+) of out-of-the-box UI widgets with multi-framework support that look native on any device.

The popular MVVM feature of this UI framework ensures robust two-way data binding capabilities. Using a variety of built-in customizable themes, it is possible to adjust the look and feel of Kendo-based apps to your liking.

7. Syncfusion Essential JS 2

Syncfusion Essential JS 2

Syncfusion Essential JS 2 is a JavaScript toolkit of diverse controls (grids, charts, calendars, etc.) helping to minimize the number of third-party components required to complete an enterprise application.

Entirely written in TypeScript, all these components are modular and can be independently incorporated into any project regardless of your JS framework choice.

Thanks to a responsive design and support for touch devices, apps developed with the Syncfusion package are rendered nicely across different platforms, thereby reaching more end-users.

8. Sencha Ext JS

Sencha Ext JS

Ext JS is Sencha’s JavaScript framework that provides a rich set of configurable ready-to-use components for building enterprise-grade web applications. There are also many additional user extensions supplied by the Sencha community.

When coding with Ext JS, it is possible to make use of different scripting techniques, MVC/MVVM architectural patterns, and OOP concepts. The framework is complemented with a variety of special tools enhancing your capabilities without extra manipulations in the main areas of the programming process – design, development, and testing.

Summarizing the above, we can say that all reviewed JavaScript frameworks and libraries have something useful to offer to any web development project and it’s up to development teams to choose the right option depending on their needs.

The commercial JS components are compatible with most of the open-source frameworks allowing web developers to put them together in powerful toolkits for completing resource-demanding enterprise apps.

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