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Essential Things to Know about Bing SEO

Bing SEO together with Yahoo makes 35.6 percent. every third visitor use Bing or Yahoo and not Google.approx 51 percent of Yahoo searches depend on Bing SEO

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Bing SEO

If we talk about SEO and search engines, we always refer to Google. That is because Google’s search market share is approx two-thirds. Therefore, everyone thinks of all Google, especially in the US. Then, have you considered the other third? Do you know that 35.6 percent of the search market is also quite significant? Yes, we are talking about Bing SEO together with Yahoo. They together make 35.6 percent. It implies that every third visitor use Bing or Yahoo and not Google.

Again, for quite some years now, Bing powers Yahoo search. It means that approx 51 percent of Yahoo searches depend on Bing’s ranking algorithm and Bing’s indexing. If you test, the search results are quite similar in Yahoo and Bing. Then, why not talk about Bing SEO and see what it has to offer to marketers looking for ranking higher in the SERPs.

Essential Things to Know about Bing SEO

According to an article published on https://www.huffpost.com, there are many ways to take your SEO to the next level these days. If you can create quality content with the relevant keywords, your SEO is bound to increase with quality inbound links as well as social shares. Therefore, let us delve deeper into understanding the essential things about Bing SEO.

1. Bing SEO has less competition

One of the best reasons to include Bing to your optimization techniques, make a serious attempt not to ignore Bing. Do you know why? That is because fewer competitors will use Bing to rank high in the SERPs. It means less competition for you. If you have quality content, you have high chances of occupying the top spots in Bing’s search results. Try it for once, and you’ll be surprised by the results.

Yes, adding Bing to your SEO strategy makes sense. With the majority of marketers moving to Google as it has such a large search market share, you will find less competition on Bing; then, why not make the most out of this opportunity. Moreover, you’re in a straight match with less of the businesses catering to the same industry, and you stand a better chance to occupy a top spot in Bing’s search results. It means more visitors will click on your website link and look for your products or services.

2. Conversions are better

Debatably, when it comes to Bing traffic, it usually has an improved conversion rate when compared to Google. It is one observation that many marketers made after studying the trends of both Google and Bing. You can see it for yourself and then make an informed decision. As per the latest study, it was found that Bing had a conversion rate of approx 20 percent, while Google had 16.5 percent. The reason could be that the demographics on Bing are more mature, mostly over 35 years, and therefore, has more money to buy your products or services.
We recommend that you do your research and look at the Google Analytics data before making a final call on this aspect. If you have more questions related to Bing SEO, you can look up platforms like Social Market Way or similar ones.

3. Bing SEO is easier

Different from Google, Bing is astonishingly candid about its ranking parameters. It is also strangely pro-SEO. Bing will never say something as “Any URLs planned to influence a website’s ranking in the SERPs might be regarded as part of a link strategy and a breach of our rules or guidelines.”

On the contrary, Bing would say something more simple and easy to understand. Build a strategy about how to build links externally as well as internally. Take into consideration social media to let you make external links or request websites for them. It is essential to plan carefully, which of the actual words shall be linked. The use of targeted keywords is necessary wherever necessary. It sounds effortless and straightforward, unlike Google. All Bing is telling you to build quality links and optimize your website and anchors.

Therefore, you see that Bing is worth your time. It is essential to understand the ranking factors that help your website rank high in Bing’s search pages.

4. Ranking Factors On Bing

a) Simple keywords

From the time when Google’s Hummingbird update in 2012, we all heard about user intent and semantic search, and little about search phrases or keywords like we learned and listened to lessons in school. Different from Google, Bing is not interested in the semantic game. Studies indicate it’s not too superior when it comes to broad-matching queries, and therefore, simple, straightforward keyword usage will work fine on Bing. It will help you to drive traffic to your business website and help it rank high on Bing.

Therefore, if you considered you could relax and depend on Google understanding the meaning of your web pages and determining that the search terms you must rank for, you are mistaken. Avoid this path. That is because user-intent keyword research is one of the essential steps if you want to perform better in Google SEO. Try Bing instead with the use of straightforward keywords.

b) Backlinks

Backlinks are essential for all search engines. When it comes to Google, we have observed a waning connection of link count as well as rankings, implying that you’ll frequently find websites having fewer links ranking better in the SERPs than those sites with free link profile. Google depends more a lot on page rank, which is the link juice passing via the backlinks.

When it comes to Bing, the opposite is exact. Based on a study by Searchmetrics, it was found that for Bing, the number of backlinks has a much better correlation as far as rankings are concerned.

Moreover, 52 percent to 53 percent of those backlinks of sites ranked amongst the peak 30 results on Bing, with search terms in the anchor text. It is approx 10 percent more compared to Google.

It seems that expanding your link profile concerning size is a particularly efficient strategy for Bing. It might not give you a similar result as in Google, but it will not damage your website SEO. However, you need to avoid spam and build links that relate to relevant websites.

5. Conclusion

Now that you know so much about Bing SEO optimize your website and see the results. You’ll not be disappointed.

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Digital Marketing

3 Reasons Why TikTok is Pivotal for Influencer Marketing

First, they’re unique from other social media platforms like Facebook, Instagram, or YouTube because there is no other platform that’s solely video-based apart from TikTok.

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How to have Two TikTok Accounts on Single Android Smart Phone

TikTok gained massive popularity in 2020 as more and more people made reels and uploaded them on TikTok. It plays a pivotal role in influencer marketing as the audience is very close to their favorite celebrities on TikTok.

According to CelebsBiz.com, TikTok is the new “It” app right now. The founders started it as a “user-generated video social platform,” allowing people to upload and watch short videos and then share them with others. On top of that, the particular algorithm used on this app knows exactly what you like and will show you things from other users that you may also enjoy very much!

People love TikTok for a few reasons. First, they’re unique from other social media platforms like Facebook, Instagram, or YouTube because there is no other platform that’s solely video-based apart from TikTok.

Captions are short and sometimes unnecessary. The videos are easy to relate to through simple gestures like dancing or expressing gratitude for something as simple as a hot coffee! Unlike with YouTube, where the videos tend to be long and drawn-out, mobile users can now access content via the TikTok app that is short and action-packed, which lends itself well to capturing spontaneous moments.

Because TikTok is fresh and new, the people who use it can be too. Ads are delivered organically through the app’s ranking system, following and viewing other videos, likes, and comments. Since there’s no big scene with thousands of people in a stadium or concert hall howling for attention, video content runs longer at 15 seconds rather than the 3–5 second norm of this industry.

In addition to mainstream celebrities and memes, users can upload their fifteen-second videos using its rapid brainstorming platform-like reactions. Once uploaded, anyone can comment on those clips, much like an Instagram post, making the content longer-lasting and interactive.

If you want to promote your brand, you can leverage the TikTok marketing tricks. With these three reasons stated below, you can know why TikTok is pivotal in influencer marketing.

1. Huge Influencers Count:

Over time, it’s become evident that TikTok is an excellent platform for influencers to grow their followings further and connect with new people. It allows users to set up links in the bio section of their profiles. Suppose someone finds an influencer on the app that already has an established following on other forms of social media such as YouTube or Instagram. In that case, they can easily be directed back there.

Tik Tok App

Many influencers find that TikTok is an excellent way to reach out, connect with new people, and grow their following in a fun way. The platform’s developers at TikTok catered to the influencer market by allowing influencers to link their accounts on different social media platforms like Instagram or YouTube, so it’s easy for relatively well-known followers on these platforms to follow the same person on TikTok.

2. Get Popular Quickly:

Unlike almost most social media platforms out there, you won’t need to spend months and years on TikTok before you begin to grow a large following. In fact, because of how the algorithm works, you can open up your account one day and already have hundreds of likes waiting for you on your first video!

This is possible if one takes advantage of getting videos in front of many people by using attractive methods such as including popular audio clips that most likely fit with the kind of audience they want; hashtags that are relevant to their group (something many might be searching for), accounts they engage with (which significantly increases the chance that others will follow them too) or even making use of specific witty or funny phrases – this grabs peoples attention and makes them want to click through.

Also, like a tour guide, the higher the quality of your videos – meaning that they are more captivating – the more views you will gain from the general public! The best news on top of all this is that because TikTok doesn’t cost much money (if anything) to create amazing content through popular audio clips and unique graphics, we’ve personally found the best IG influencers or youtube influencers who fit your niche at affordable prices even as low as $30 / video for 500k-1mil views which everyone knows those get massive engagement as well.

3. Create a robust connection with your audience:

With the rise in social media influencers on TikTok, it’s easy to see how individuals can build a healthy rapport with their audience by quickly creating authentic content. Influencers who have many followers will gain a large amount of trust through their posts and videos, not only from those who follow them but also from brands they choose to work with consistently.

This is especially beneficial for companies who wish to get some positive publicity. An influencer can introduce your brand to an audience without you ever reaching out or doing so personally. This is great as it shows how much people enjoy your product and that others are likely willing to trust your brand as well!

Influencers have become popular over the years on TikTok in part because they’re fast and easily able to garner a real relationship with the people who follow them or view their videos. The more people feel they are building relationships with these influencers, which is understandable given that many users are doing so for those reasons.

It will be easier for them to trust that influence. Introducing an influencer’s brand to a follower’s social media network may only take seconds. Still, that kind of introduction can help build rapport quickly and simply without requiring any long-winded explanation about why one product or service is worth choosing over the competition.

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