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Top 5 SEO Trends For 2020 You Need To Know

Top 5 SEO Trends For 2020 You Need To Know, marketers and businesses to embrace the latest SEO trends that are expected to dominate 2020.

Published

4 years ago

December 12, 2019

TwinzTech

Competition for attention online is getting fiercer by the years. 2020 promises a more significant battle as digital marketers sharpen their skills, and search engines work day and night to understand the intentions of people doing searches online. According to experts at Writemyessay.today, it is upon marketers and businesses to embrace the latest SEO trends that are expected to dominate 2020.

SEO Trends

Some of the strategies or tricks will be new entrants into the SEO market. Others are old tricks that are being improved to deliver better results. Either way, a blogger or entrepreneur must be alive to the trends that will dominate SEO in 2020.

Table of Contents

1. Snippets At Position 0

An organic search will often give you results above the pages that rank top. This position is regarded as Position 0 because the assumption is that the results have not started to show. The snippets will provide more information than the meta-descriptions on all websites. They also present information in the form of lists or bullets, making it easier to consume for the readers.

The quality of your content and proximity to the wish of readers will determine whether your website will appear at the snippet phase. These snippets are responsible for more than 54 percent of all clicks on Google. Polish on the quality of your content to increase the chances of appearing at Position 0 and getting all the organic clicks. You will enjoy exposure and traffic even though you are not ranking top during searches.

2. Influencer Marketing

An increase in online content has caused a confidence crisis among consumers. Many are looking for a reason to buy one product over another. This decision will be easier to make if a familiar face endorses the product. That familiar face is turning out to be the influencer.

Digital marketing companies and brands are increasing their investment in influencers. This has been attributed to the tangible results that come from engaging these influencers. It is one of the emerging content marketing strategies with the best returns on investment.

The choice of influencer should be based on suitability to your brand. Identify an influencer whose endorsement will bring you the right people. The popularity of social media does not translate into influence. You must settle for a personality that can represent your brand effectively.

3. Security Of The Website

Security of data and transactions is taking precedence whenever people are engaging online. Develop a website with highly secured features and get the assurance of the host that you will not be hacked every morning. Any breach on the site will drain all the confidence that your customers had in your product. Continually evaluate your security systems to ensure that they conform to the highest standards in the market. This inspires the confidence of your clients or followers.

4. Optimizing Websites For Voice Search

Voice searches are more natural and growing in popularity. Install plugins or addons that would enable people searching to find your website. A lot of improvements are taking place on this platform such that it is impossible to ignore this trend. It is expected that more than 50% of searches will come from voice by 2020. You want to be on the right side when this trend is taking over.

5. Mobile Responsiveness

Mobile penetration is growing and will continue to take over digital marketing. The need for apps is also becoming more popular. The app will make it easier for your visitors to find information. With information at their fingertips, nothing will take traffic to your competitors.

AI is expected to bring newer SEO trends. Advanced mobile technologies are also contributing to shifting SEO strategies. It is up to the marketer to embrace the latest trends that hit the market regularly.

Business

How Music Can Impact Your Customers’ Experiences Grocery Stores

As people are heavily influenced by music, it is important that, as a grocery store owner, you get the type of music right in your store. Why? Read on to find out!

Published

5 days ago

September 19, 2023

TwinzTech

How Music Can Impact Your Customers Experiences Grocery Stores

There’s a lot that goes into sales in any store. The people in the store, the store’s layout, the lighting, the color scheme, and, of course, the music.

If you were to walk into a grocery store and there was no music playing, it would be unnerving, to say the least, and there is a reason why. When most people think of music playing in a store, they think of the general type of music and link it to the products in the store.

As people are heavily influenced by music, it is important that, as a grocery store owner, you get the type of music right in your store. Why? Read on to find out!

Table of Contents

1. Increase Sales

Research has found that the right kind of music will boost sales. It is true!

The most successful grocery stores use familiar-sounding background music to promote sales, and there is a reason why- it works! Music for business is not a new area, and having a set playlist is better than simply putting it on the radio. When customers hear music that is familiar, they will feel relaxed, and when they feel relaxed, they are more likely to purchase items.

2. Reduction In Complaints

Nobody likes complaints, especially in retail. It has once again been found that those familiar tunes which you can play in your supermarket have been linked to a reduction in complaints being made.

The tempo of the music can impact the behavior of the buyers in your grocery store

It has also been shown to impact how customers assess their time in the store. For instance, one study found that customers who were waiting and were surrounded by unfamiliar music described the store as being dirtier, the staff being ruder, and the waiting times being longer. In the same market setting, a set of customers who had familiar music being played reported, well, the opposite!

3. Impulse Purchases

The tempo of the music can impact the behavior of the buyers in your grocery store.

Ever wonder why faster-paced music is played around the holidays? This is why! Studies have found that when it comes to playing faster-paced music, shoppers were more likely to make more impulsive buys, upping sales in the store.

4. Brand Promotion

There is a reason why when you go into a higher-end grocery store, they are playing more classically themed music. Or, when you go into a grocery store that is full of health-based products, there is a reason why they usually play more relaxed music.

They are trying to build an association with their brand. So, if you are looking for the right kind of music to play in your grocery store, think about what it is that you sell. For generic grocery stores, something like easy listening or happy music will usually work to help get customers feeling good and relaxed enough to buy produce.

5. Atmosphere

You want to create a warm and welcoming atmosphere in your supermarket. One of the easiest ways to do that is with music, as even if the customers aren’t aware of the type of music that is playing consciously, they will still hear it and be impacted by it. In short, softer, happier music prompts relaxation and helps up general purchases, and, as before, faster music prompts impulse buys.