Today, companies have the challenge of operating in a competitive and globalized environment, where communication through the Internet has a great influence due to the high use that people make of it. Therefore, it is important to develop strategies, manage plans and understand the trends that allow companies to find business opportunities, build relationships and build loyalty to more and more informed customers with a greater presence on the Internet. And at that point, no more precise and potential discipline such as digital marketing to enter brands in the difficult virtual field. The answers to all this accumulation of questions are, without a doubt, the fertile field of digital marketing.
1. Increase sales:
Having a digital presence is not just adding fans on Facebook. The goal is to make your customers increase their purchase frequency, or know product lines that they didn’t know you had. For this, the most used technique is the sending of newsletters via emails to your current and potential customer base. For example, sending a newsletter when new seasonal products arrived or when you have a new product range can have a direct impact on your billing. For more information you can check at Zoe Talent Solutions.com
Companies that perform frequent digital actions with their customers manage to increase their monthly billing by 5% to 15%. The sending of newsletters has to be done professionally, with a good design and a delivery system that helps keep your contact base clean. Sending emails with all your contacts in “hidden copy” can generate a bad image and make your emails reach SPAM.
2. Get new customers faster:
Surely, your main source of new customers is on the recommendation of other customers. Most companies grow that way. However, if growth depends only on “referrals,” it may be too slow. The Internet is an excellent channel to attract new customers quickly and with superior returns. Thus, to get customers online, the most effective tools are Google Adwords, Google advertising, and Facebook Ads, Facebook advertising.
While many SME owners claim that their customers do not search online, the truth is that more and more are the potential customers that do. For example, everything related to legal studies, accounting, and other professional services are items that work very well on the web. Also manufacturers, importers, and distributors. People search for providers on the internet, they contact them there, and then they demand personal treatment outside the web, through a phone call or face-to-face meeting.
3. Increase the effectiveness of your sales team:
It is very difficult for a company seller to do their job without the support of marketing actions . It is much simpler if you make a call to offer a new product when the customer already knows what he is talking about because he received a previous newsletter with that information. Complementing the seller’s call with sending informative newsletters, Facebook posts and other actions will help the seller in his work and generate more trust in the customer, which will result in higher sales.
4. Conquer new markets:
If you are interested in expanding your sales to new provinces, or even new countries, digital marketing is the fastest way to do so while allowing campaigns specifically aimed at those markets. Thus, potential customers in these areas will begin to ask for your products or services. For example, and consider that the customer profile there is the one you are looking for, you can point your efforts to those regions.
Read More: 7 Irresistible Gadgets You Should Try