Digital Marketing
The Key Components Behind Successful Web Applications
Here we describe and list out the central key components behind successful web applications. The key elements help to make a successful web application.

There are around 1 billion websites on the internet, but only thousands of them have got breakthrough success in their business. If you think only one is responsible for their successful e-commerce site, then you are wrong because numerous vital components that work together to make e-business flourish. Like other projects, website development goes through four steps as below:
- First of all, a strategy is developed that describes the primary goal, targeted audience, design of a site, how it benefits the users, and how it will work.
- Secondly, the development phase starts where the website is developed within the time-frame, timelines, and milestones.
- Then, the marketing is done for promoting the e-commerce site.
- In last maintenance takes place.
If you want to develop a thriving web app, you should follow the above mentioned four phases. Moreover, what key components should be included in the website are described below:
1. Descriptive Content
Nowadays, content is considered as a king because it may either make you stand out the competitors or can fold your business completely.
Thus, the selection of the right content is a must. Just make sure that each and every product or service on every page should be described in detail so that visitors can trust your site and make a purchase decision quickly. Besides the website content, you can add Testimonials, FAQs Page and Blog to make your website more informative and trustworthy.
2. Creative Design
Do not monotonous the visitor with conventional and regular designs; try something new and creative to allure new audiences. The home page of a site is considered as a storefront that puts an immediate impression of on-site visitors.
As we all know, the first impression is the last impression, so include features on your website like attractive, clean, professional, and clutter-free. Choose appropriate colors, white spaces, drop-down boxes, animations to overwhelm the visitors. On the contrary, too many flashlights, graphics, and loud music may distract the visitors and may immediately leave your web page.
3. Privacy Statement with SSL
Get an SSL certificate to ensure the security of consumer’s vulnerable information, your company’s private data, and the safety of financial transactions that are taken place between your website and browser.
It makes your web app safe from online threats like hackers and cyber crimes as well as increases your business credibility. The SSL certificate is ideal for protecting the main domain of a website.
However, if you are using a subdomain, it is advised to install a wildcard SSL certificate because it allows you to save multiple sub-domains with just one certificate. It’s worth your money, provide 256-bit encryption as well as support all types of browsers.
4. Sensible Navigation
Your website must have simple navigation, as it is the essential element of a web application. If your site does not have rational shipping, it may confuse the visitors and chase them apart. You can create logical and understandable navigation on your website by including the following factors:
- Tell visitors exactly what is accessible on your site
- Help them find the products they want quickly
- Provide additional information on a single click
The Great constancy in your website can cause better readability and ease of use.
Also Read : Robots.txt File vs Robots meta tag vs X-Robots-Tag
5. Prevent Errors
A few error messages on your site lead to losing sales and conversions. This may include 404 not found error, malware warning, or force user to download additional software, unable to accept user’s input or not responsive. Although you have an attractive design and good content, these error messages put a negative impression on your web visitors. You must create a mistake-proof website that does not put any hurdle in the way of your sales.
6. Search Engine Optimized
Your web application must be SEO friendly; it means that your website should be accessible through search engines like Google and Yahoo.
You can use both on-page and off-page SEO on your website to make it visible on the search engine first page. Relevant keywords, headings, page titles, Meta tags and unique content can make your site more SEO friendly and help to reach your potential customers. Beside it, quality backlinks elevate your website ranking and traffic that raise your business revenue.
7. Call To Actions
Call To Actions are small buttons that are widely used to get visitors to take desired actions. It can be either used to take them to the next step or open a useful link or a page that may benefit them. CTA buttons usually contain two to three words with highlighting features like “Click Here”, “Buy Now” or “See more”. It does not only help to get the visitors to take an immediate action, but also perk up your business’s conversion rates and lead generation.
8. Mobile Optimized
Your website should be mobile friendly as well as mobile optimized. The recent studies show that 52.4% of website traffic comes through smart phones or android phones. If your website if not mobile friendly, you may probably lose 52.4% of website visitors or potential customers. Make sure your website automatically adjusts its content according to the different screen widths for the finest user experience.
9. Easy To Load
Millions of websites fail due to their long loading time. The sites usually take 3 seconds to load are considered as the best sites and excellent lead generation sites as compared to the websites that take longer than usual. Avoid using big and flashy graphics on your website that may surge uploading time. Beside it, the site should be loaded on all size screens within 3 seconds to convert your web visits into sales.
10. Conclusion
Every web application is designed by a different plan, but each plan is incomplete without the above-mentioned components. Invest your precious time and efforts together with these key elements to make a successful web application. These efforts definitely pay you a rich dividend in the future when your e-commerce site would corner the market.
Helpful Resources:
1. Top 20 Free Yoast SEO Alternatives & Competitors for WordPress Websites
2. WordPress Development Tips to Supercharge Your Projects
3. 16 Best Free SEO WordPress plugins for your Blogs & websites
4. 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins
5. Top 50 Best (Free) WordPress WooCommerce Plugins for your storefront
6. JavaScript SEO: Server Side Rendering and Client Side Rendering
Digital Marketing
What Are Privacy-Friendly Website Analytics Tools?
I have listed the top 5 privacy-friendly website analytics tools that will help you evaluate your website better and safely without getting concerned about data theft or your security.

With the increasing dependence on technology, the concern of online data breaches and fraud relating to personal data is also increasingly bothering internet users.
Though many web analytics tools are available in the industry, they are a bit complicated and privacy-invasive. Regarding facial recognition, personal data, and location tracking, the privacy concern list is too long. The same concern goes for online website analytics tools.
It’s essential to choose a web analytic tool that is privacy-friendly as well as hassle-free to use. This article lists the top web-analytics tools that offer analytics services without invading users’ privacy.
Let’s begin!
A. How are Privacy-Friendly Website Analytic Tools Important?
Here are the top reasons to opt for a privacy-safe website analytic tool:
- Ensures you keep your data safe: Before using your data, these web analytics tools ask for your consent, and even after the consent, the control is in the hands of the user.
- Offers transparent data collection and processing: Private-safe web analytics tools are transparent about where your personal information is stored and how they use it, which minimizes the chances of data misuse.
- Provides data security and protection: Privacy-friendly analytics tools minimize the risk of data leaks and breaches, prevent malicious attacks, and protect your data from human errors. They safeguard your data from unauthorized access, corruption, and online theft.
B. Top 5 Privacy-Friendly Websites Analytic Tools
Here are the top 6 privacy-friendly web analytic tools:
1. Fathom
Fathom is a privacy-focused Google Analytics alternative that helps you make better business decisions and understand your web visitors better to generate leads and more sales without compromising your privacy.
They have a simple UTM builder to create and track campaigns to increase traffic. Fantom also offers uptime monitoring for free.
Top Features:
- Provides real-time website insights
- Compliances with GDPR and cookie directive
- Offers to track files through super fast CDN
- Offers to track goals like specific pages or clicks, newly signed-up email lists, and more
- Provides shareable dashboards and password-protected links
Plan:
- Free trial and all the plans include up to 50 sites, uptime monitoring, ad-blocker bypassing, and unlimited email reports.
- Fantom paid plans start at $14/month with up to 100,000 monthly page views.
2. Finteza
Finteza is a comprehensive web analytics tool that tracks and analyzes your website traffic, sales funnel, conversions, landing pages, and advertising campaigns by keeping your privacy safe.
Top Features:
- Offers detailed traffic analysis
- Uses special tools for webmasters
- Offers optimization of conversion rate
- Provides smooth data export feature
- Identifies referral sources
- Tracks real-time traffic sources
Plans:
- Finteza’s analytical service plan costs around 10 EUR per 100,000 unique visitors.
- Their advertising engine plan is priced at 4 EUR per 100,000 ad zone impressions.
3. Plausible
Plausible is an open-source web analytics with no cookies and fully compliant with GDPR, CCPA, and PEC designed in Europe owned by cloud infrastructure. It is one of the top Google Analytics alternatives.
Top Features:
- Reduces your cookie banners
- Provides shareable links to statistics
- Offers password protection feature for shareable links
- Provides seamless integration with WordPress, Wix, Weebly, Squarespace, Ghost, Google, and many more.
Plan:
- Plausible pricing starts at $9/ monthly pageviews, which includes 50 websites, custom events, email/slack reports, unlimited data retention, 100% data ownership, and unlimited team members.
- You will have to pay for services according to your need for monthly pageviews.
4. SimpleAnalytics
Simple Analytics is a privacy-first web analytic tool that encrypts your data and provides no cookie banners for your visitors.
Their business model is based on privacy protection and complies with all privacy policies, including GDPR, PECR, CCPA, and many more.
It shows you crucial website data such as total viewed pages, referrers, number of page views, screen sizes, and more to better your customer experience.
Top Features:
- Provides a smooth and straightforward interface
- Offers analytics report directly to your email
- Shows you the original traffic-driving referrer tweet
- Bypasses Ad blockers
- Provides easy accessibility to export data in CSV files or aggregates with JSON API
- Offers two modes of operation, i.e., dark mode and light mode
Plans:
- Simple Analytics basic plans start at $9/month with 100,000 data points per month, a single user, ten websites, and aggregated reports.
- Their business plan costs $49/month, allowing ten users, 100 websites, and basic level export.
- Simple Analytics offers enterprise plans that cost around $99/month, allowing more than ten users, 100+ websites, and faster email support.
5. Insights
Insights is a privacy-safe web analytics and easy-to-use tool for developers. They provide faster-loading speed, page views tracking, and anonymous event tracking for your website to gather as much insight about your brand performance as possible.
Top Features:
- Provides you with a customizable script that refrains you from navigating through multiple reports and pages
- Offers faster performance in terms of page loading speed
- Displays page statistics such as page visits, bounce rates, scrolling rate, and session time without saving your IP data, personal information, and cookies
- Offers transparent services by entering open-source Insights.js code on Github, and you can also view data they collect from your website
Plans:
- Insights offer a free plan that includes up to 3k events or page views per month.
- Their paid plan starts from $12/month, which allows up to 100k events or page views.
- Insights offer their startup plan costing $29/month, allowing up to 1 million events or page views.
- Their business plans cost around $79/month, which allows 10 million events and page views.
Final Thoughts
Privacy concerns are increasingly growing all around the world. Privacy-safe analytics tools help you analyze your business numbers better without worrying about your personal and visitors’ data breach.
I have listed the top 5 privacy-friendly website analytics tools that will help you evaluate your website better and safely without getting concerned about data theft or your security.
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