There are around 1 billion websites on the internet, but only thousands of them have got breakthrough success in their business. If you think only one is responsible for their successful e-commerce site, then you are wrong because numerous vital components that work together to make e-business flourish. Like other projects, website development goes through four steps as below:
- First of all, a strategy is developed that describes the primary goal, targeted audience, design of a site, how it benefits the users, and how it will work.
- Secondly, the development phase starts where the website is developed within the time-frame, timelines, and milestones.
- Then, the marketing is done for promoting the e-commerce site.
- In last maintenance takes place.
If you want to develop a thriving web app, you should follow the above mentioned four phases. Moreover, what key components should be included in the website are described below:
Nowadays, content is considered as a king because it may either make you stand out the competitors or can fold your business completely.
Thus, the selection of the right content is a must. Just make sure that each and every product or service on every page should be described in detail so that visitors can trust your site and make a purchase decision quickly. Besides the website content, you can add Testimonials, FAQs Page and Blog to make your website more informative and trustworthy.
Do not monotonous the visitor with conventional and regular designs; try something new and creative to allure new audiences. The home page of a site is considered as a storefront that puts an immediate impression of on-site visitors.
As we all know, the first impression is the last impression, so include features on your website like attractive, clean, professional, and clutter-free. Choose appropriate colors, white spaces, drop-down boxes, animations to overwhelm the visitors. On the contrary, too many flashlights, graphics, and loud music may distract the visitors and may immediately leave your web page.
Get an SSL certificate to ensure the security of consumer’s vulnerable information, your company’s private data, and the safety of financial transactions that are taken place between your website and browser.
It makes your web app safe from online threats like hackers and cyber crimes as well as increases your business credibility. The SSL certificate is ideal for protecting the main domain of a website.
However, if you are using a subdomain, it is advised to install a wildcard SSL certificate because it allows you to save multiple sub-domains with just one certificate. It’s worth your money, provide 256-bit encryption as well as support all types of browsers.
4. Sensible Navigation
Your website must have simple navigation, as it is the essential element of a web application. If your site does not have rational shipping, it may confuse the visitors and chase them apart. You can create logical and understandable navigation on your website by including the following factors:
- Tell visitors exactly what is accessible on your site
- Help them find the products they want quickly
- Provide additional information on a single click
The Great constancy in your website can cause better readability and ease of use.
Also Read : Robots.txt File vs Robots meta tag vs X-Robots-Tag
A few error messages on your site lead to losing sales and conversions. This may include 404 not found error, malware warning, or force user to download additional software, unable to accept user’s input or not responsive. Although you have an attractive design and good content, these error messages put a negative impression on your web visitors. You must create a mistake-proof website that does not put any hurdle in the way of your sales.
Your web application must be SEO friendly; it means that your website should be accessible through search engines like Google and Yahoo.
You can use both on-page and off-page SEO on your website to make it visible on the search engine first page. Relevant keywords, headings, page titles, Meta tags and unique content can make your site more SEO friendly and help to reach your potential customers. Beside it, quality backlinks elevate your website ranking and traffic that raise your business revenue.
Call To Actions are small buttons that are widely used to get visitors to take desired actions. It can be either used to take them to the next step or open a useful link or a page that may benefit them. CTA buttons usually contain two to three words with highlighting features like “Click Here”, “Buy Now” or “See more”. It does not only help to get the visitors to take an immediate action, but also perk up your business’s conversion rates and lead generation.
Your website should be mobile friendly as well as mobile optimized. The recent studies show that 52.4% of website traffic comes through smart phones or android phones. If your website if not mobile friendly, you may probably lose 52.4% of website visitors or potential customers. Make sure your website automatically adjusts its content according to the different screen widths for the finest user experience.
Millions of websites fail due to their long loading time. The sites usually take 3 seconds to load are considered as the best sites and excellent lead generation sites as compared to the websites that take longer than usual. Avoid using big and flashy graphics on your website that may surge uploading time. Beside it, the site should be loaded on all size screens within 3 seconds to convert your web visits into sales.
Every web application is designed by a different plan, but each plan is incomplete without the above-mentioned components. Invest your precious time and efforts together with these key elements to make a successful web application. These efforts definitely pay you a rich dividend in the future when your e-commerce site would corner the market.
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