Link building is what every marketer and business owner is interested in, for drawing referral traffic and increasing their website authority. Link building simply explained, is getting other websites’ links to your own website. Link building is the process of acquiring hyperlinks.
Search engines crawl between individual pages. Once your website is linked to some other page, it will crawl through other web pages to your linked website, providing the search results.
There are many tools and techniques to build links. Hence, if you master the technique of link building, you can simply outclass other SEO experts.
However, you can outsource a team of experts for SEO link building strategy or hire a full-service white label marketing agency. This setup has many advantages but what we need to look at it is why do we need to link building and what are the best strategies that can be adopted by a certain company.
Why build links?
Building links is one of the most important SEO tactics. Links are a signal to Google that you have an optimized quality website. Therefore, those sites that have more backlinks have a relatively greater ranking.
The ranking is determined by Search Engine Optimization, through the performance of a particular website, based on the keywords used in the content. Apart from the higher ranking it provides, link building also leads to building relationships within the same industry involving outreach to another relevant website.
It also sends referral traffic as highly visited websites have greater referral traffic too. The major factor in how Google ranks pages is the reason why link building is important.
The best way is to publish high-quality content that other people might want to link to. Indeed, there are several SEO link building strategies to follow, out of which 5 are given below.
After you have written high quality content and have found a website where the content of your article fits the best, you should contact the website where you would like to link your article.
Inform them about your content or products and ask them to link up their content with your write up for products. Companies often ask bloggers or influencers to post their content on their websites so that they can be shared with a large audience. They will be happy to mention your business if they get it for free.
Outreach is all about the visibility of your brand to different people – socialize and tell them about your content. Every good link building tactic revolves around outreach. But every good link does not require a website full of content; it can be a link of just your brand, business, personality, product or service.
One important thing to note down is that outreach strategies always work best with linkable assets. This means that when you reach out to people and spread the information, it is most likely to be useful for them.
2. Broken link building/Unlinked mentions
By mentioning the broken link of your competitor or other websites, you are already halfway through in building a link towards your website. The author is already familiar with your type of business because they have published the blog already through some research.
All you have to do is to reach out and convince them to convert that broken link directed towards your website link. There are various tools available to search for the broken link.
3. Guest blogging
Guest blogging is one of the oldest tricks of link building using an anchor text. You write an article for another website blog on an authoritative domain and link yourself in that piece.
It’s an easy way of getting linked in order to attain SEO ranking. This process is easier to get high-quality links because, in exchange to links, you provide the content onto their website.
There are three outcomes:
- You are providing your content to be hosted on a powerful domain
- The domain will have its own content and will attract its own links as well
- There is a rare chance that a link with great anchor text could be created
4. Get more links without writing content
An optimized textual content tends to produce the best link building results. There is huge competition out there so you need to get your link building float around.
However, there are plenty of other ways to get those links, besides writing a masterpiece of content. Videos, images, podcasts, sound file transcripts, charts, and graphs, etc. are a few techniques to get backlinks with successful outcomes.
Your videos or podcast could get backlinks from YouTube, SoundCloud, and many other media distribution websites.
Social media is a huge platform and that is the reason social media marketing is taking over like wildfire. A well-structured and quality content will be able to reach the prospect audiences and will also get links through any of social media platforms.
Just think how many people it will reach if there is the tweet about some blog, specific person (who might be interested in your blog). Facebook surpasses all the social media channels when it comes to Building links through a social media platform. It is a large planet, already explored to find new avenues.
The Bottom Line
Mostly, outreaching and linking opportunities are dependent on social media and content marketing strategies. A successful link building strategy should be based on bringing new audiences towards your website through search engine optimized content or any other piece of information related to the keyword provided by the website owner.
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