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5 Successful SEO Link Building Strategies

Here is the list of top 5 successful SEO link building strategies. Building links is one of the most important Off-Page of Google SEO tactics.

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5 successful SEO link building strategies

Link building is what every marketer and business owner is interested in, for drawing referral traffic and increasing their website authority. Link building explained, is getting other websites’ links to your site. Link building is the process of acquiring hyperlinks.

Search engines crawl between individual pages. Once your website is linked to some other page, it will crawl through different web pages to your related site, providing the search results.

There are many tools and techniques to build links. Hence, if you master the technique of link building, you can outclass other SEO experts.

However, you can outsource a team of experts for SEO link building strategy or hire a full-service white label marketing agency. This setup has many advantages, but what we need to look at it is why do we need to link building and what are the best strategies that can be adopted by a certain company.

5 successful SEO link building strategies

Why build links?

Building links is one of the most important SEO tactics. Links are a signal to Google that you have an optimized quality website. Therefore, those sites that have more backlinks have a relatively greater ranking.

The ranking is determined by Search Engine Optimization, through the performance of a particular website, based on the keywords used in the content. Apart from the higher ranking it provides, link building also leads to building relationships within the same industry involving outreach to another relevant website.

It also sends referral traffic as highly visited websites have more significant referral traffic too. The primary factor in how Google ranks pages is the reason why link building is essential.

The best way is to publish high-quality content that other people might want to link to. Indeed, there are several SEO link building strategies to follow, out of which five are given below.

1. Outreach

After you have written high-quality content and have found a website where the content of your article fits the best, you should contact the site where you would like to link your article.

Inform them about your content or products and ask them to link up their content with your write up for products. Companies often ask bloggers or influencers to post their content on their websites so that they can be shared with a broad audience. They will be happy to mention your business if they get it for free.

Outreach is all about the visibility of your brand to different people – socialize and tell them about your content. Every good link building tactic revolves around awareness. But every useful link does not require a website full of content; it can be a link of just your brand, business, personality, product, or service.

The outreach strategies always work best with linkable assets. This means that when you reached out to people and spread the information, it is most likely to be useful for them.

Blogger Outreach

2. Broken link building/Unlinked mentions

By mentioning the broken link of your competitor or other websites, you are already halfway through in building a link towards your website. The author is already familiar with your type of business because they have published the blog already through some research.

All you have to do is to reach out and convince them to convert that broken link directed towards your website link. There are various tools available to search for the broken link.

3. Guest blogging

Guest blogging is one of the oldest tricks of link building using an anchor text. You write an article for another website blog on an authoritative domain and link yourself in that piece.

It’s an easy way of getting linked to attaining SEO ranking. This process is more natural to get high-quality links because, in exchange for links, you provide the content onto their website.

There are three outcomes:

  • You are providing your content to be hosted on an authoritative domain
  • The domain will have its content and will attract its links as well
  • There is a rare chance that a link with great anchor text could be created

4. Get more links without writing content

An optimized textual content tends to produce the best link building results. There is a huge competition out there, so you need to get your link building float around.

However, there are plenty of other ways to get those links, besides writing a masterpiece of content. Videos, images, podcasts, sound file transcripts, charts, and graphs, etc. are a few techniques to get backlinks with successful outcomes.

Your videos or podcast could get backlinks from YouTube, SoundCloud, and many other media distribution websites.

5. Use social media

Social media is a vast platform, and that is the reason social media marketing is taking over like wildfire. A well-structured and quality content will be able to reach the prospect audiences and will also get links through any of the social media platforms.

Just think how many people it will reach if there is the tweet about some blog, specific person (who might be interested in your blog). Facebook surpasses all the social media channels when it comes to Building links through a social media platform. It is a giant planet, already explored to find new avenues.

Social Media

The Bottom Line | Link Building Strategies

Mostly, outreaching and linking opportunities are dependent on social media and content marketing strategies. A successful link building strategy should be based on bringing new audiences towards your website through search engine optimized content or any other piece of information related to the keyword provided by the website owner.

Helpful Resources:

1. 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins

2. 16 Best Free SEO WordPress plugins for your Blogs & websites

3. Top 5 SEO Trends For 2020 You Need To Know

4. Essential Things to Know about Bing SEO

5. Top 50 Best (Free) WordPress WooCommerce Plugins for your storefront

6. JavaScript SEO: Server Side Rendering and Client Side Rendering

We are an Instructor, Modern Full Stack Web Application Developers, Freelancers, Tech Bloggers, and Technical SEO Experts. We deliver a rich set of software applications for your business needs.

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Business

4 SaaS Link Building Tips For Beginners

In reality, link-building is a tough process, especially in the SaaS context. Why? Backlinks for SaaS websites are difficult to come by, and with the rise of new SaaS businesses, this will get more challenging.

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4 SaaS Link Building Tips For Beginners

The most effective techniques to promote your software as a service (SaaS) business and increase organic traffic to your website are content marketing and search engine optimization (SEO).

Note that improving your SEO rankings entails acquiring more high-quality backlinks. Thus, it’s essential to increase the number of backlinks to your SaaS business’s website from authoritative, high-quality websites in order to boost its search engine optimization performance.

In reality, link-building is a tough process, especially in the SaaS context. Why? Backlinks for SaaS websites are difficult to come by, and with the rise of new SaaS businesses, this will get more challenging. Therefore, building links the right way is the key, and you can find out how to plan your own link-building strategy from https://linkflow.ai/saas-link-building/ and other helpful resources.

Link-Building Strategies For SaaS Companies

Regardless of your niche, you may need to actively develop backlinks to your SaaS business in order to get your content discovered, consumed, and, ultimately, attract new clients. Here are ways to do it.

1. Write Guest Posts

Building backlinks and establishing yourself as an authority in your field can be accomplished effectively through guest posting. When you create content that is both original and helpful, other websites may link to it.

Take the website’s domain authority into account when guest posting. It’s recommended that you start with a well-regarded website with a Domain Authority (DA) of 50 or above. In addition, it would be beneficial to search for niche-specific websites interested in your writing.

After discovering a website open to guest posts, your next step is to learn more about the site’s target audience and content before seeking content marketing managers. Also, check to see if there are any guest posting requirements for the site.

However, you should exercise caution in deciding which blogs to publish on. There’s a wide variety of authoritative websites, and the same holds true for blogs.

2. Take Advantage Of Brand Mentions

Utilize your SaaS network to its full potential and make the most of brand-mention opportunities.

Backlink mentions are an excellent approach to making use of the websites, businesses, and services that you discuss in the content you create. Utilize methods such as co-mentioning or mention-me-back to get the advantage from your network.

This is an excellent strategy to obtain backlinks with very little effort on your part.

Link-Building Strategies For SaaS Companies

3. Pitch Link Round Ups

SaaS isn’t the only industry that can benefit from link roundups, but it is one in which they excel.

A link roundup (also known as a link list) is a regularly scheduled set of external links to relevant online content, such as articles, blog posts, and other online resources. Audiences can use them to find new content to read and share. They provide a dependable method for website owners to acquire inbound links.

Creating high-quality content that follows SEO best practices is the first step to being featured on authoritative link roundups.

Content that is educational, thoroughly investigated, and supported by reliable sources has a much better chance of being included in link roundups. The odds of being featured will improve if you establish yourself as a reliable source of high-quality information.

4. Use Digital PR Tactics To Earn Backlinks

Digital public relations (PR) is one of the most effective long-term approaches to building SaaS links. Digital PR entails expanding a company’s brands using means like podcasting, webinars, and more to attract the media’s attention.

Here are some suggestions for digital PR link-building:

  • Surveys and studies
  • Trend reports
  • Podcasts, webinars, and conferences

In order to get journalists and publications to write about your material and include links to it, you need to generate linkable assets (also known as link bait) and market these to them.

Important Factors In Back Linking

There are differences in the quality of the links. However, how can you evaluate whether or not a link is of high quality?

A link’s anatomy can tell you if it’s high- or low-quality. Look at these principles:

  • Relevancy
  • Anchor Text
  • Domain Strength
  • Page Strength

Once you’ve made it to the first page of Google’s search results, you can take it a step further by analyzing the anchor texts used by your top competitors to learn which type of anchor Google prefers and then using that data to guide your own link-building efforts.

Conclusion

The success of your SEO and the development of your SaaS brand depends on your ability to create and implement a comprehensive backlink strategy.

While it’s true that link building is more challenging for SaaS companies, it’s doable with the right strategy.

If you do it well, you may create an endless supply of high-quality links that will attract new clients.

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