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5 Successful SEO Link Building Strategies

Here is the list of top 5 successful SEO link building strategies. Building links is one of the most important Off-Page of Google SEO tactics.

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5 successful SEO link building strategies

Link building is what every marketer and business owner is interested in, for drawing referral traffic and increasing their website authority. Link building explained, is getting other websites’ links to your site. Link building is the process of acquiring hyperlinks.

Search engines crawl between individual pages. Once your website is linked to some other page, it will crawl through different web pages to your related site, providing the search results.

There are many tools and techniques to build links. Hence, if you master the technique of link building, you can outclass other SEO experts.

However, you can outsource a team of experts for SEO link building strategy or hire a full-service white label marketing agency. This setup has many advantages, but what we need to look at it is why do we need to link building and what are the best strategies that can be adopted by a certain company.

5 successful SEO link building strategies

Why build links?

Building links is one of the most important SEO tactics. Links are a signal to Google that you have an optimized quality website. Therefore, those sites that have more backlinks have a relatively greater ranking.

The ranking is determined by Search Engine Optimization, through the performance of a particular website, based on the keywords used in the content. Apart from the higher ranking it provides, link building also leads to building relationships within the same industry involving outreach to another relevant website.

It also sends referral traffic as highly visited websites have more significant referral traffic too. The primary factor in how Google ranks pages is the reason why link building is essential.

The best way is to publish high-quality content that other people might want to link to. Indeed, there are several SEO link building strategies to follow, out of which five are given below.

1. Outreach

After you have written high-quality content and have found a website where the content of your article fits the best, you should contact the site where you would like to link your article.

Inform them about your content or products and ask them to link up their content with your write up for products. Companies often ask bloggers or influencers to post their content on their websites so that they can be shared with a broad audience. They will be happy to mention your business if they get it for free.

Outreach is all about the visibility of your brand to different people – socialize and tell them about your content. Every good link building tactic revolves around awareness. But every useful link does not require a website full of content; it can be a link of just your brand, business, personality, product, or service.

The outreach strategies always work best with linkable assets. This means that when you reached out to people and spread the information, it is most likely to be useful for them.

Blogger Outreach

2. Broken link building/Unlinked mentions

By mentioning the broken link of your competitor or other websites, you are already halfway through in building a link towards your website. The author is already familiar with your type of business because they have published the blog already through some research.

All you have to do is to reach out and convince them to convert that broken link directed towards your website link. There are various tools available to search for the broken link.

3. Guest blogging

Guest blogging is one of the oldest tricks of link building using an anchor text. You write an article for another website blog on an authoritative domain and link yourself in that piece.

It’s an easy way of getting linked to attaining SEO ranking. This process is more natural to get high-quality links because, in exchange for links, you provide the content onto their website.

There are three outcomes:

  • You are providing your content to be hosted on an authoritative domain
  • The domain will have its content and will attract its links as well
  • There is a rare chance that a link with great anchor text could be created

4. Get more links without writing content

An optimized textual content tends to produce the best link building results. There is a huge competition out there, so you need to get your link building float around.

However, there are plenty of other ways to get those links, besides writing a masterpiece of content. Videos, images, podcasts, sound file transcripts, charts, and graphs, etc. are a few techniques to get backlinks with successful outcomes.

Your videos or podcast could get backlinks from YouTube, SoundCloud, and many other media distribution websites.

5. Use social media

Social media is a vast platform, and that is the reason social media marketing is taking over like wildfire. A well-structured and quality content will be able to reach the prospect audiences and will also get links through any of the social media platforms.

Just think how many people it will reach if there is the tweet about some blog, specific person (who might be interested in your blog). Facebook surpasses all the social media channels when it comes to Building links through a social media platform. It is a giant planet, already explored to find new avenues.

Social Media

The Bottom Line | Link Building Strategies

Mostly, outreaching and linking opportunities are dependent on social media and content marketing strategies. A successful link building strategy should be based on bringing new audiences towards your website through search engine optimized content or any other piece of information related to the keyword provided by the website owner.

Helpful Resources:

1. 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins

2. 16 Best Free SEO WordPress plugins for your Blogs & websites

3. Top 5 SEO Trends For 2020 You Need To Know

4. Essential Things to Know about Bing SEO

5. Top 50 Best (Free) WordPress WooCommerce Plugins for your storefront

6. JavaScript SEO: Server Side Rendering and Client Side Rendering

We are an Instructor's, Modern Full Stack Web Application Developers, Freelancers, Tech Bloggers, and Technical SEO Experts. We deliver a rich set of software applications for your business needs.

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13 Tips for Getting on Top of Your Taxes

It’s tax season! Whether you have only a personal return to worry about or that plus a business return, there are a few helpful tips to keep in mind while getting your tax forms completed.

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13 Tips for Getting Top of Your Taxes

It’s tax season! Whether you have only a personal return to worry about or that plus a business return, there are a few helpful tips to keep in mind while getting your tax forms completed.

Here are some of those pointers to keep in mind.

1. Decide whether you need help.

For many people, completing one’s taxes may seem pretty straightforward. For others, it may look like a daunting process. If an individual has an incorporated business, such as an S corporation or partnership, and multiple qualified deductions on their return, then a professional’s help is probably best.

2. Don’t forget to fund your retirement fund.

There are multiple financial vehicles available to save for retirement, whether it is a Traditional IRA, SEP-IRA, or Keogh Plan, to name a few. In most instances, money contributed towards retirement is a legitimate way to reduce one’s taxable income on paper.

3. Stay organized.

If you have deductions to keep track of, or if your income is cash, you should stay on top of it. This is possible to do manually, and if your situation is more complicated, you can sign up for programs to help you automate it.

4. Keep in mind the tax deadline.

Tax season typically begins on January 15th, with the IRS beginning to accept personal returns through April 15th. Business returns, particularly with S corporation and partnership returns, are due on March 15th. It’s important to file on time to avoid late penalties and fees.

5. Decide whether you want to itemize or take the standard deduction.

An individual is eligible to take a $12,400 standard deduction off their taxes. However, itemizing expenses, which entail taking deductions for qualified personal expenses, such as mortgage interest and charitable deductions, may yield greater tax savings.

Keep in mind the tax deadline

6. Consider the home office deduction.

Those who have a dedicated office area in their home for work might be worth considering the operating expense of that area for a tax deduction.

7. Remember to include any dependents on your tax return.

If one has any children or adult dependents, it’s important to remember to note this on one’s tax return. Doing so allows for certain tax credits to reduce one’s taxable income.

8. Consider setting up a taxpayer account and filing online.

If one uses self-help tax software, such as TurboTax or TaxAct, tax filing, payment, or refunds are automated online. If one is employing a professional to complete their return, then electronic filing may be set up by that professional on one’s behalf. Otherwise, one can create an account online directly with the IRS for quicker and more efficient filing.

9. Make sure you are filing all the appropriate forms.

If one uses self-help software to file a personal return, all the necessary documents should be included as part of the paid package. If one is filing directly with the IRS, with no middle party to help facilitate the process, it’s important to be careful to point the proper forms and double-check that all necessary documents are filed. For business returns and more complicated personal returns, it’s best to consult a professional to ensure that all the appropriate paperwork is filed.

10. Consider hiring your children (and paying them).

If one has a business, no matter how formal or informal it is, hiring a family is advantageous for both you and them. Any salaries paid to the family are tax-deductible. Retirement contributions and health benefits are also tax-deductible expenses for the family that is the employer.

11. Keep healthy.

If you are self-employed, the entirety of your health insurance is tax-deductible, as is even your dental insurance. If you are employed and purchase health insurance with a high deductible, opening a health savings account or a flexible savings account and using it can help you offset some of the monies spent on taxes.

12. Buy supplies for work.

If you are employed and purchase supplies relevant to your work, this may be deductible. If you are self-employed and make large purchases pertinent to your work, the cost may be deductible in full.

13. Make timely payments, if needs be.

Though many individuals may expect a tax refund from the IRS, some may wish to pay additional monies with their tax filing. Whether it be via an unincorporated status as a 1099 contractor, an LLC, or a corporation, those who are self–employed are expected to make quarterly payments throughout the year by the IRS. Suppose you are wondering when LLC Taxes are due in 2020. In that case, the IRS enables one to register on their website for quarterly estimated tax payments: January 15th, April 15th, June 17th, and September 16th.

Conclusion

Taxes are an unpleasant obligation for all of us who live in the United States. Even those of us who live outside of the United States and are citizens of the United States, staying abreast of tax filing with the IRS is an indisputable legal obligation. To make this obligation run smoother, there are a few pointers to consider. Though it’s not exhaustive, the above list is pretty thorough and a good start.

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4 Ways Employees Compromise Security (And How You Can Solve Them)

Employee carelessness could lead to a data breach that can destroy your business. Read on to discover how workers can undermine your company’s security.

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cybersecurity is essential to the global supply chain

Employees, in a perfect world, would have great cybersecurity habits. They will make sure never to place their company’s data or network at risk.

This isn’t a perfect world, though. Although office workers can be trustworthy and loyal, the lack of IT policies and occasional carelessness could cause a harmful data breach that can ruin your business reputation and shutter your company.

How can employees compromise your enterprise data security?

Here are four ways they can put your sensitive private and customer data at risk:

1. Insider Malice

No business manager or owner likes to think that their trusted business partners or the people on their team have it out for them. Sadly, a few bad apples can sometimes get past human resources or talent acquisition. The worst part is that malicious insider attacks are incredibly difficult to detect.

You can prevent or mitigate insider malice by getting to know the mind of your attacker. Put yourself in the shoes of a dissatisfied worker looking to take down their employer. You probably wouldn’t launch an attack while you’re using the company computer and still on the corporate payroll.

You would, however, be likely to launch a cyberattack a few days before or after your last day. If you still have your company e-mail and VPN login (and they still work), you could get into your ex-company’s servers from the comfort of your home.

Small Size Businesses Here is What You Need to Know About Cyber Security

As a business owner, you should take measures to prevent disgruntled and malicious employees from compromising your company’s IT and network infrastructure. Start by limiting privileged access to sensitive data, such as intellectual property, personally identifiable information and customer details. Then, immediately revoke the access rights of employees who resign or leave your company without notice.

Also, try getting cloud software that can back up and protect your data. You could, for instance, purchase and download an Office 365 e-mail backup solution to make sure that your e-mail data stays protected and is easily recoverable in the event of a cyberattack or a security threat.

2. The Use of Weak or Lazy Passwords

According to a report from PCMag, the top three common passwords for 2020 are picture1, 123456789 and 123456. These passwords are so laughably insecure that you’re practically rolling out the red carpet for hackers and other cybercriminals.

When you have employees adhering to poor password practices, you need to create and implement a strong password policy to prevent an enterprise data security disaster. Make sure your workers receive a notification to change their passwords every quarter. What’s more, the new password must adhere to the following requirements:

  • It shouldn’t match the previous passwords.
  • It must contain at least nine characters (the longer, the better).
  • It needs to include a combination of symbols, uppercase and lowercase letters and numbers.

Changing and memorizing a long, complex password can be highly inconvenient for some employees. One trick to creating this kind of password is to learn a sentence only you can identify.

Take this sentence as an example: “My best friend munches a batch of French fries.” Turn that into an acronym, and you’ve got: MbfmabofFf. You could turn the letter “o” into a zero, then add the birth date of your best friend (or whatever special number you feel like adding). Finally, start or end the password with a symbol.

3. Web Surfing

Office workers often use the company’s internet to surf the web during lunch breaks or downtime. If your tech staff doesn’t protect and configure your systems properly, employees may come across websites with malware, which can cause machines and other devices to become infected.

As a business owner or manager, you can restrict access to specific sites that your company or tech team determines as dangerous or inappropriate. Although this tactic works well for known and distinctive destinations, it may be time-consuming and complex to administer.

If you insist on this strategy, make sure to supplement it by securing systems with anti-spyware and anti-virus software. What’s more, train your employees on the value of staying careful on the web.

Small Size Businesses Cyber Security

4. Malicious E-mail and Phishing

Fraudulent e-mails can destroy your company’s IT and network security, as well as compromise your data. They may contain harmful attachments, codes or links that give cybercriminals access to devices and data.
You can stop these malicious e-mails from harming your business by educating your workers about recognizing suspicious e-mails.

A few of the red flags they should look for include the following:

  • Offers and promotions that are “too good to be true.”
  • Unwarranted technical or customer support
  • Popular companies with deceptive URLs and misspelt names, such as amaz0n3 (dot) com.
  • Unsolicited or suspicious downloads or attachments.

You hired your employees to help grow your business – not destroy it with poor cybersecurity practices. Implement strict IT policies and use the right tools that can protect your organization from criminals.

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