As a business that wants to stay ahead of the competition, you’d know the importance of having a bird’s eye view on the performance of products and services. Do your customers like it? Are new customers interested in your offerings? Are your rivals doing a better job than you? Market intelligence has become the single most important driving force these days.
When you have all the information we have mentioned above, you will be able to drive your business forward and also create strong reputation in the market. There is no better way of gathering market intelligence than using Surveys.
The use of the survey as a tool to know customers better and meet their needs isn’t new. From feedback form to audio recordings, they were used in different ways in the past, but digital technologies and Internet have made creating and running surveys extremely easy.
1. Use Survey Maker for Hassle-Free Surveys
Online Survey Maker have been designed to match the needs of average businesses that don’t have an in-house design and development team and are looking for an easy to use online tool. Here is a step-wise guide for creating online surveys –
Choose a Template – You have the option of designing your survey from scratch but choosing one of the ready-to-use templates helps you save time and efforts on creating. These models are visually appealing and hence increase the engagement rate of your surveys and help you meet other goals you have with your reviews.
Tailor It – The survey is about your business and hence it needs to be tailored to perfection. You can customize it fully, choosing the color scheme and other elements to ensure it seamlessly blends with your websites’ overall design aesthetics.
Add Questions – At the heart of your survey are the questions you ask your target users. Be creative with your questions, and make sure they are aligned with the goals of your review. Be careful about the number of items you are adding as lengthy surveys don’t enjoy the high rate of success.
Add Branch Logic – To make your survey productive and have a series of questions, you need to use branch logic and skip logic that guides users to the different set of questions based on their previous answers.
Publish It – You can easily publish the survey on your website’s CMS or embed it along with HTML codes or simply run the survey from the survey maker’s platform. The surveys can be run in the main section of your website or as pop-up windows depending on how you choose to run it.
2. Advantages of Using Online Survey Maker
Ø Ease-of-Use – We have already stated this above, and here we reiterate this. Creating a survey using an online survey maker is extremely easy. It doesn’t matter whether you are bad at designing or have never tried your hands at coding, as you won’t need to do all that. All that you need is a few logical questions that help you generate targeted data and information from your target audience, and you are good to get started creating a survey.
Ø Mobile Responsive – More than 50% of traffic to any website comes from mobile devices and it is expected to reach 60% in less than two years. Online survey maker would let you create surveys that are mobile responsive and hence increase their reach and engagement levels.
Ø Social Media Ready – Are you planning to run your survey on your social media handles? Survey makers let you do that easily. They allow you to run highly creative surveys complete with branch logic, something that your stock survey app on social media is unable to achieve. This allows you to run a multi-channel survey and gather more traction.
Ø Gather Leads – Want to gather leads? A survey maker would solve that problem too as you can creatively add a lead generation form in your survey. You will be able to gather pretty easily as this strategy is far more productive and faster compared to other means of lead generation that you have tried in the past.
Ø In-depth Analysis – An online survey maker doesn’t only let you run a survey but also helps you make information out of the data generated. You will get a detailed performance report along and can delve deep into the data that is created to explore the opportunities and also spot the reasons behind customers’ dissatisfaction.
Ø Integration with Marketing Tools – The data and information generated from a Survey can directly be sent to other marketing tools. This helps your sales and marketing teams generate real-time information from the surveys and use them to stand a step ahead of the competition.
Creating a survey using an online survey maker is extremely easy, and it offers you several incentives that would drive your business forward to meet the challenges in the competitive ecosystem.
Eric Jones is a seasoned marketer who has effectively used interactive content such as polls, quizzes, and surveys to promote brands and increase interaction between customers and businesses. He has been pursuing tailored campaigns that are targeted towards improving brand recognition, engagement, and sales. As an active blogger, he continuously writes about the use of new digital marketing techniques.
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