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How To Make Good Backlinks For E-commerce Websites [Online Shopping Portals]

How to make good backlinks for E-commerce websites and How E-commerce website optimization tactics to increase the visibility of online shopping portals on the World Wide Web (www).

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How To Make Good Backlinks For E-commerce Websites

With a sharp increase in online shopping, a good number of business brands are now in the E-commerce business with a sole intention to dominate the top search results of all leading search engines, attract a steady amount of traffic and sell more products daily. So, digital marketing professionals use E-commerce website optimization tactics to increase the visibility of online shopping portals on World Wide Web (WWW).

components of google's ranking algorithm

All experienced SEO professionals are acquainted with the fact that high-quality backlinks to your website can greatly increase its reputation & credibility in the eyes of search engines and help it float on the top search results with all important search terms and phrases. But what are the ways to get valuable backlinks to your E-commerce website? Let’s find out.

1. A Great Emphasis on Infographics

A Great Emphasis on Infographics

You must have observed that online shoppers view products from different angles to have a complete view of it, know their basic features and functionalities, and then make transactions.

Approx. 40% of all regular online shoppers prefer visual content, rather than direct text. So, Infographics will be a good way to get more reference links. Collect reliable data and create professional graphics. Use them in your SEO campaigns. It will help you to create a good number of backlinks to your website in an easy way.

2. Video Content

Video Content

It doesn’t matter what type of video you want to use, it is a good way to communicate with your target audience in an unforgettable way. A well-made video can be extremely compelling if it helps the audience to know the desired information about certain products and services. You can make videos and upload them on YouTube, Vimeo or Wistia to receive a large number of social signals and help you improve video search results.

This acts as a link bait and helps your E-commerce website to appear in the top search results of Google & other search engines. Always keep in mind that creating good videos with audio and visual effects is very expensive & it requires you to have plenty of technical expertise. Hiring a good video specialist or camera crew can work for you, but it comes at a considerable sum.

Generally, placing a video in the content of your site can be a great way to entertain and retain your audience. However, videos are not the best material for a search engine optimization strategy. Always keep in mind that Search engines cannot crawl into video content, which means that search engines can access them by their standard rules (for website indexing & ranking).

So, it would be best if you used select SEO techniques to deal with such negative consequences of having video content on the site and help videos to rank in the top search results of different search results. Just use keywords to name, tag, and describe your video.

Make sure that the title of your video contains keywords related to the topic of the video. Also, add as many matching tags as possible and choose the ones that are the most popular choice among potential audiences because tags will attract the maximum amount of traffic, and your video will be more likely to be found on the web.

Also Read: How Area Pages Can Improve Your Site’s Organic Traffic

3. Ink Deal with Big brands to Exchange Reciprocal Links

Ink Deal with Big brands to Exchange Reciprocal Links

Because of the conflict of business interests, website owners and bloggers hesitate to give backlinks to E-commerce websites. So, you should make efforts to get Reciprocal Links from leading business brands and companies.

In plain words, it’s the exchange of links between two business parties. Participate in business meetings and seminars and exchange ideas with the CEOs and owners of major companies. Agree to exchange high-value links with each other to get backlinks to websites & generate more business opportunities.

4. Guest Blogging

Guest Blogging

Indeed, Guest blogging is one of the most common ways to increase website traffic and get good backlinks. It helps you to build a loyal audience, find new customers, and increase online visibility by leaps and bounds in a few days. Always strive for promising and long-term Guest Blogging campaigns.

Create amazing content for the targeted audience and choose those websites that have a significant presence on the web and a large user base. Regular and successful guest blogging activities help you to create your brand, get better links and new visitors, build new bridges with other bloggers and experts, increase website rating, get more comments and shares on different web platforms.

5. Publish Product Reviews

Product Reviews

Writing a Product Review can make a big difference to your customers and help you get power in the E-commerce industry. All you need is to share your experience with the product or service and submit your recommendations on different high-profile online forums.

Just Submit your product and manufacturer along with product descriptions describing their advantages and disadvantages, your experiences and recommendations, pricing, and a conclusion.

To get an immediate response from the targeted audience, create video review content. It will help you to convey the main business message to customers quickly. Offer your reviews to bloggers free of cost to get quality backlinks to your website.

6. Proper Use of Case Studies

Proper Use of Case Studies

Case studies are a great way to talk about your product and how it can help other users. Create amazing case studies involving real users and conduct A/B testing to make them more useful. Use Google Analytics to make the A/B testing successful. You can also use KissMetrics or Optimizely for the same purpose.

Just create a case study in a concise and informative way. Don’t overdose different marketing materials in it. Make it sound like a story as people love inspiring and success stories. Just ensure that your case study is not boring. Explain the problems you have encountered while using a certain product or service & provide the best possible solution to the problem. In the end, show successful results and provide CTA buttons for making transactions.

7. Final Words

High-quality and useful backlinks to an E-commerce website increase its reputation in the eyes of search engines and helps it rank well with all primary keywords. Try your luck with these carefully scripted recommendations to get essential backlinks to your E-commerce website and grab new traffic & business opportunities as a result. Good Luck!

Helpful Resources:

1. The 15 Most Important On-Site SEO Issues & Errors

2. WordPress Development Tips to Supercharge Your Projects

3. 16 Best Free SEO WordPress plugins for your Blogs & websites

4. 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins

5. Top 50 Best (Free) WordPress WooCommerce Plugins for your storefront

6. JavaScript SEO: Server Side Rendering and Client Side Rendering

Stephen Chong is working as a Blogger at Fonbell Solution, an IT firm offering web-based and CRM software services such as Website Designing In Singapore, Online Appointment System in Singapore. He loves to share the experience, knowledge, and thoughts with others on the web.

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Digital Marketing

Key Reasons Why Some Business Websites Fail

However, not all business websites succeed. Below are the key reasons why some business websites fail. Enhance digital marketing and recognition.

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Key Reasons Why Some Business Websites Fail

A business’s online presence dramatically impacts its success. Your website offers you a unique platform to present and promote your business, regulate business processes and information flow. Besides helping increase your existing customer base, a website enhances effective communication with customers, informs customers about the services a company provides and its activities. It also enables you to build an online presence, establish trust, and showcase authority through social proof, awards, enhance digital marketing and recognition.

A business website helps you establish branding further, generate leads, and nurture sales. You can also get a lot of engagement and traffic through the business, enhancing social networking. It also allows you to blog as you showcase your originality and creativity, and this helps you build a connection with your audience. However, not all business websites succeed. Below are the key reasons why some business websites fail.

1. Failure to optimize for speed

Your website’s speed plays a crucial role in your online business success, and this is because it impacts user experience, SEO, and site ranking. Failure to optimize your site for speed causes your website visitors to abandon it, increasing bounce rates. High bounce rates negatively impact SEO and lower your site’s search engine ranking. Some of the factors contributing to poor site speed include a slow website hosting server, plugins, poor coding standards, server location, website data size, browser data buffering, etc.

Increasing your website’s speed improves user experience, increases page views, and conversions, and lowers bounce rate, boosting site ranking. To ensure your website speed is always optimal, conduct regular site speed testing and optimize accordingly.

2. Poor website design

Your web design choice is essential as it sets the first impression, helps with your SEO strategy, builds trust, and gives your business a competitive edge. A poor web design damages your business credibility and professionalism, discrediting your products or services. If your website is outdated, your clients and site visitors will abandon it for an updated one, affecting your sales and revenue.

Some of the poor design elements that cause visitors to leave are lack of visual appeal, a cluttered site, poor quality images, font and color inconsistency, poor navigation, etc. An effective web design should be responsive, easy to navigate, have consistent font style and color, high-quality images, and clear CTA buttons, improving user experience.

Best Web Design Agencies Top Tips To Create A Great Website

3. Missing out on SEO

SEO makes your website more visible, increasing traffic and conversion rates. It also positions your business as trustworthy as authoritative, enhances brand awareness, helps you build a relationship with your prospects, and boosts user experience. Failure to incorporate SEO into your website lowers your search engine visibility and reduces your site’s organic traffic. To increase your website’s SEO, refresh your content and use relevant keywords all over your site.

Consider diversifying your backlink portfolio, using effective header tags, optimizing your images, and ensuring that your site is mobile-friendly. Keep your meta descriptions and URLs clean by making them keyword-rich, using a consistent structure that minds future posts, and avoiding superfluous language.

4. Failure to optimize for mobile devices

A mobile-optimized website ensures that content correctly displays on smaller screens without compromising quality, eases navigation, and optimizes images according to screen size. It also improves user experience, improves website speed, increases engagement, boosts mobile SEO, and attracts more local customers. Since customers search for local businesses on their mobile devices, failure to optimize causes you to lose a different client base. It also frustrates site visitors, causing them to abandon your website, increasing bounce rates.

Websites not optimized for mobile devices rank low on search engines, reducing web traffic and conversion rates. Choose a responsive WordPress theme and a reliable web host to optimize your site for mobile devices. Boost your site’s loading time, redesign your pop-ups, and enable accelerated mobile pages. This will improve user experience and your website’s ranking on SERPs. Using Google’s mobile-friendly tool, regularly test your website to ensure its access on mobile devices.

5. Broken links

Broken links impact search engine rankings, user experience and lead to loss of revenue. They result in the 404 error and may be caused by linking to deleted or moved content, linking to third-party pages that later change their URL or move the page, and moving or renaming web pages and not changing your internal links. Fixing your website’s broken links improves user experience, increases revenue, and fosters more vital brand credibility.

Use automated link checking tools and your analytics tools to find broken links. Set up 301 redirects, fix any typos and other errors, and optimize your 404 page to improve the relations.

Failure to optimize for mobile devices

6. Failure to know your target audience

Your website’s success and marketing efforts depend on your audience. Targeting the wrong audience mean you aren’t getting the desired results, and your marketing efforts aren’t paying off despite spending more than you should. Knowing your audience helps develop an effective digital marketing strategy to boost brand awareness and increase website traffic. To specify your mark audience, create a buyer persona to help you stay focused on consumer needs, and it gives you a perfect picture of your target audience.

Using a well-defined persona helps you understand customer needs and interests, where they spend their time and enhances product development. It also enables you to ensure consistency across your business by understanding each customer group and generating quality leads.

7. Poor quality content

Poor quality content doesn’t offer much value to your readers, frustrating them and causing them to abandon your website. Creating original, high-quality content causes your audience to trust you more, generating quality leads and improving conversion rates. It also boosts your SEO strategy and positions you as an authority in the market. High-value content builds brand awareness, breeds loyal fans, and helps you save on your marketing strategy.

High-quality content should be comprehensive, educational, accurate, up-to-date, and should answer the searcher’s query. To create quality content, know your search intent and call to action, base your content search on what’s trending, conduct thorough research to make it reliable, target niche subtopics, and proofread before publishing. After a while, use analytical data to measure your content’s performance to determine if it needs adjusting.

8. Endnote

Website success requires a lot of effort and monitoring. Use the above tips to determine if they’re the reason why your site is failing. Keep your website updated to ensure your business is consistently ranking high and ahead of your competition.

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