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Digital Marketing

How To Make Good Backlinks For E-commerce Websites [Online Shopping Portals]

How to make good backlinks for E-commerce websites and How E-commerce website optimization tactics to increase the visibility of online shopping portals on the World Wide Web (www).

Published

6 years ago

January 14, 2019

Stephen Chong

How To Make Good Backlinks For E-commerce Websites

With a sharp increase in online shopping, a good number of business brands are now in the E-commerce business with the sole intention to dominate the top search results of all leading search engines, attracting a steady amount of traffic, and selling more products daily. So, digital marketing professionals use E-commerce website optimization tactics to increase the visibility of online shopping portals on the World Wide Web (WWW).

components of google's ranking algorithm

All experienced SEO professionals are acquainted with the fact that high-quality backlinks to your website can greatly increase its reputation & credibility in the eyes of search engines and help it float on the top search results with all important search terms and phrases. But what are the ways to get valuable backlinks to your E-commerce website? Let’s find out.

Table of Contents

1. A Great Emphasis on Infographics

A Great Emphasis on Infographics

You must have observed that online shoppers view products from different angles to have a complete view of them, know their basic features and functionalities, and then make transactions.

Approx. 40% of all regular online shoppers prefer visual content, rather than direct text. So, Infographics will be a good way to get more reference links. Collect reliable data and create professional graphics. Use them in your SEO campaigns. It will help you to create a good number of backlinks to your website in an easy way.

2. Video Content

Video Content

It doesn’t matter what type of video you want to use, it is a good way to communicate with your target audience in an unforgettable way. A well-made video can be extremely compelling if it helps the audience to know the desired information about certain products and services. You can make videos and upload them on YouTube, Vimeo, or Wistia to receive a large number of social signals and help you improve video search results.

This acts as a link bait and helps your E-commerce website to appear in the top search results of Google & other search engines. Always keep in mind that creating good videos with audio and visual effects is very expensive & it requires you to have plenty of technical expertise. Hiring a good video specialist or camera crew can work for you, but it comes at a considerable sum.

Generally, placing a video in the content of your site can be a great way to entertain and retain your audience. However, videos are not the best material for a search engine optimization strategy. Always keep in mind that Search engines cannot crawl into video content, which means that search engines can access them by their standard rules (for website indexing & ranking).

So, it would be best if you used select SEO techniques to deal with such negative consequences of having video content on the site and help videos to rank in the top search results of different search results. Just use keywords to name, tag, and describe your video.

Make sure that the title of your video contains keywords related to the topic of the video. Also, add as many matching tags as possible and choose the ones that are the most popular choice among potential audiences because tags will attract the maximum amount of traffic, and your video will be more likely to be found on the web.

Also Read: How Area Pages Can Improve Your Site’s Organic Traffic

3. Ink Deal with Big brands to Exchange Reciprocal Links

Ink Deal with Big brands to Exchange Reciprocal Links

Because of the conflict of business interests, website owners and bloggers hesitate to give backlinks to E-commerce websites. So, you should make efforts to get Reciprocal Links from leading business brands and companies.

In plain words, it’s the exchange of links between two business parties. Participate in business meetings and seminars and exchange ideas with the CEOs and owners of major companies. Agree to exchange high-value links with each other to get backlinks to websites & generate more business opportunities.

4. Guest Blogging

Guest Blogging

Indeed, Guest blogging is one of the most common ways to increase website traffic and get good backlinks. It helps you to build a loyal audience, find new customers, and increase online visibility by leaps and bounds in a few days. Always strive for promising and long-term Guest Blogging campaigns.

Create amazing content for the targeted audience and choose those websites that have a significant presence on the web and a large user base. Regular and successful guest blogging activities help you to create your brand, get better links and new visitors, build new bridges with other bloggers and experts, increase website ratings, and get more comments and shares on different web platforms.

5. Publish Product Reviews

Product Reviews

Writing a Product Review can make a big difference to your customers and help you get power in the E-commerce industry. All you need is to share your experience with the product or service and submit your recommendations on different high-profile online forums.

Just Submit your product and manufacturer along with product descriptions describing their advantages and disadvantages, your experiences and recommendations, pricing, and a conclusion.

To get an immediate response from the targeted audience, create video review content. It will help you to convey the main business message to customers quickly. Offer your reviews to bloggers free of cost to get quality backlinks to your website.

6. Proper Use of Case Studies

Proper Use of Case Studies

Case studies are a great way to talk about your product and how it can help other users. Create amazing case studies involving real users and conduct A/B testing to make them more useful. Use Google Analytics to make the A/B testing successful. You can also use KissMetrics or Optimizely for the same purpose.

Just create a case study in a concise and informative way. Don’t overdose different marketing materials in it. Make it sound like a story as people love inspiring and successful stories. Just ensure that your case study is not boring. Explain the problems you have encountered while using a certain product or service & provide the best possible solution to the problem. In the end, show successful results and provide CTA buttons for making transactions.

7. Final Words

High-quality and useful backlinks to an E-commerce website increase its reputation in the eyes of search engines and helps it rank well with all primary keywords. Try your luck with these carefully scripted recommendations to get essential backlinks to your E-commerce website and grab new traffic & business opportunities as a result. Good Luck!

Helpful Resources:

1. The 15 Most Important On-Site SEO Issues & Errors

2. WordPress Development Tips to Supercharge Your Projects

3. 16 Best Free SEO WordPress plugins for your Blogs & websites

4. 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins

5. Top 50 Best (Free) WordPress WooCommerce Plugins for your storefront

6. JavaScript SEO: Server-Side Rendering and Client-Side Rendering

Digital Marketing

How to Find a Great Paid Social Agency: Watch Out for These Pitfalls

We’ve put together some practical tips to help you avoid common mistakes and find the perfect paid social media agency for your needs.

Published

2 weeks ago

August 30, 2024

TwinzTech

How to Find a Great Paid Social Agency Watch Out for These Pitfalls

In today’s digital world, jumping into paid ads on platforms like TikTok, Twitter, and Pinterest can transform your approach. It’s not just about getting noticed; it’s about turning casual scrollers into loyal customers by reaching the right audience. But finding the right paid social agency can be tricky.

Whether new to social media ads or had a bad experience with your last partner, you don’t want to waste time or money on the wrong choice. We’ve put together some practical tips to help you avoid common mistakes and find the perfect paid social media agency for your needs.

So, what can you do wrong?

Table of Contents

1. Skipping Over Their Case Studies

Think of case studies as a company’s brag book. They will show off their best work and how they nailed it. You’ll see the results and their priorities when you check these out. If they’ve been killing it with the metrics you care about, that’s a good sign they’ll do the same for you.

2. Ignoring Their Current Clients

Who a firm is working with can hint at what they can do for you. For example, if you’re running a cozy coffee shop and all their clients are fitness brands, they might not get your vibe. But if they’ve worked with businesses like yours, they probably already know your customers’ tastes and needs, which means better results for you. That said, don’t rule out agencies focusing on specific social media strategies rather than industries — they might surprise you with what they can do.

3. Forgetting to Check Their Social Feeds

If a paid social advertising agency is going to handle your social media, you’d expect them to have killer feeds of their own, right? Take a look at their posts. Are they visually appealing, engaging, and consistent? Or do they seem half-hearted and uninspired? If their social presence is strong, it’s a good sign they’ll bring that same energy and creativity to your brand.

4. Skipping Their Blog

A company’s blog is like a window into its brain. Are they sharing smart, insightful content or just generic fluff? If their posts are interesting and informative, that’s a good indication that they’re on top of industry trends and have the know-how to boost your campaigns. Don’t skip this — it’s an easy way to gauge how seriously they take their work.

Growth Hacking Strategies Social Media

5. Going for the Cheapest Option

We all love good deal, but when it comes to paid social media advertising, you get what you pay for. If the deal looks too sweet, it might be too good to be real. Cheap rates might mean they’re cutting corners, using outdated tools, or giving you cookie-cutter campaigns that don’t stand out. Instead of going straight for the lowest price, look for a partner that offers solid results at a fair price. Remember, you’re investing in your brand’s future.

6. Forgetting About Communication and Teamwork

Great communication is key to any strong partnership — especially with your social media agency. Notice how paid social media services communicate with you during the hiring process. Are they quick to respond? Do they seem genuinely interested in your business? An open, transparent company that keeps you in the loop will be a much better partner in the long run. If they’re not engaged now, imagine how it’ll be when the real work starts.

7. Not Asking How They Target Your Audience

The key is showing your ads to the right audience. If an agency can’t clearly explain how they’ll find and target your ideal customers, that’s a red flag. They should be able to tell you their game plan to determine who your audience is and how they’ll reach them. If they’re not specific or sure, your ads might just reach people who aren’t interested in what you’re selling.

Conclusion

So, it’s pretty straightforward. Knowing what to ask and what to look out for is vital. Here’s a quick recap: Agencies with weak social media profiles, few case studies, rock-bottom prices, empty blogs, and poor communication are probably not your best bet. But if you’re still unsure, ask a few questions from the DS Team experts. Let these simple questions guide you to making smart choices and avoiding big mistakes. Pick your ad agency wisely, and prepare to see your business soar!