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Digital Marketing

How To Make Good Backlinks For E-commerce Websites [Online Shopping Portals]

How to make good backlinks for E-commerce websites and How E-commerce website optimization tactics to increase the visibility of online shopping portals on the World Wide Web (www).

Published

4 years ago

January 14, 2019

Stephen Chong

How To Make Good Backlinks For E-commerce Websites

With a sharp increase in online shopping, a good number of business brands are now in the E-commerce business with the sole intention to dominate the top search results of all leading search engines, attracting a steady amount of traffic, and selling more products daily. So, digital marketing professionals use E-commerce website optimization tactics to increase the visibility of online shopping portals on the World Wide Web (WWW).

components of google's ranking algorithm

All experienced SEO professionals are acquainted with the fact that high-quality backlinks to your website can greatly increase its reputation & credibility in the eyes of search engines and help it float on the top search results with all important search terms and phrases. But what are the ways to get valuable backlinks to your E-commerce website? Let’s find out.

Table of Contents

1. A Great Emphasis on Infographics

A Great Emphasis on Infographics

You must have observed that online shoppers view products from different angles to have a complete view of them, know their basic features and functionalities, and then make transactions.

Approx. 40% of all regular online shoppers prefer visual content, rather than direct text. So, Infographics will be a good way to get more reference links. Collect reliable data and create professional graphics. Use them in your SEO campaigns. It will help you to create a good number of backlinks to your website in an easy way.

2. Video Content

Video Content

It doesn’t matter what type of video you want to use, it is a good way to communicate with your target audience in an unforgettable way. A well-made video can be extremely compelling if it helps the audience to know the desired information about certain products and services. You can make videos and upload them on YouTube, Vimeo, or Wistia to receive a large number of social signals and help you improve video search results.

This acts as a link bait and helps your E-commerce website to appear in the top search results of Google & other search engines. Always keep in mind that creating good videos with audio and visual effects is very expensive & it requires you to have plenty of technical expertise. Hiring a good video specialist or camera crew can work for you, but it comes at a considerable sum.

Generally, placing a video in the content of your site can be a great way to entertain and retain your audience. However, videos are not the best material for a search engine optimization strategy. Always keep in mind that Search engines cannot crawl into video content, which means that search engines can access them by their standard rules (for website indexing & ranking).

So, it would be best if you used select SEO techniques to deal with such negative consequences of having video content on the site and help videos to rank in the top search results of different search results. Just use keywords to name, tag, and describe your video.

Make sure that the title of your video contains keywords related to the topic of the video. Also, add as many matching tags as possible and choose the ones that are the most popular choice among potential audiences because tags will attract the maximum amount of traffic, and your video will be more likely to be found on the web.

Also Read: How Area Pages Can Improve Your Site’s Organic Traffic

3. Ink Deal with Big brands to Exchange Reciprocal Links

Ink Deal with Big brands to Exchange Reciprocal Links

Because of the conflict of business interests, website owners and bloggers hesitate to give backlinks to E-commerce websites. So, you should make efforts to get Reciprocal Links from leading business brands and companies.

In plain words, it’s the exchange of links between two business parties. Participate in business meetings and seminars and exchange ideas with the CEOs and owners of major companies. Agree to exchange high-value links with each other to get backlinks to websites & generate more business opportunities.

4. Guest Blogging

Guest Blogging

Indeed, Guest blogging is one of the most common ways to increase website traffic and get good backlinks. It helps you to build a loyal audience, find new customers, and increase online visibility by leaps and bounds in a few days. Always strive for promising and long-term Guest Blogging campaigns.

Create amazing content for the targeted audience and choose those websites that have a significant presence on the web and a large user base. Regular and successful guest blogging activities help you to create your brand, get better links and new visitors, build new bridges with other bloggers and experts, increase website ratings, and get more comments and shares on different web platforms.

5. Publish Product Reviews

Product Reviews

Writing a Product Review can make a big difference to your customers and help you get power in the E-commerce industry. All you need is to share your experience with the product or service and submit your recommendations on different high-profile online forums.

Just Submit your product and manufacturer along with product descriptions describing their advantages and disadvantages, your experiences and recommendations, pricing, and a conclusion.

To get an immediate response from the targeted audience, create video review content. It will help you to convey the main business message to customers quickly. Offer your reviews to bloggers free of cost to get quality backlinks to your website.

6. Proper Use of Case Studies

Proper Use of Case Studies

Case studies are a great way to talk about your product and how it can help other users. Create amazing case studies involving real users and conduct A/B testing to make them more useful. Use Google Analytics to make the A/B testing successful. You can also use KissMetrics or Optimizely for the same purpose.

Just create a case study in a concise and informative way. Don’t overdose different marketing materials in it. Make it sound like a story as people love inspiring and successful stories. Just ensure that your case study is not boring. Explain the problems you have encountered while using a certain product or service & provide the best possible solution to the problem. In the end, show successful results and provide CTA buttons for making transactions.

7. Final Words

High-quality and useful backlinks to an E-commerce website increase its reputation in the eyes of search engines and helps it rank well with all primary keywords. Try your luck with these carefully scripted recommendations to get essential backlinks to your E-commerce website and grab new traffic & business opportunities as a result. Good Luck!

Helpful Resources:

1. The 15 Most Important On-Site SEO Issues & Errors

2. WordPress Development Tips to Supercharge Your Projects

3. 16 Best Free SEO WordPress plugins for your Blogs & websites

4. 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins

5. Top 50 Best (Free) WordPress WooCommerce Plugins for your storefront

6. JavaScript SEO: Server-Side Rendering and Client-Side Rendering

Digital Marketing

What Are Privacy-Friendly Website Analytics Tools?

I have listed the top 5 privacy-friendly website analytics tools that will help you evaluate your website better and safely without getting concerned about data theft or your security.

Published

4 months ago

November 23, 2022

TwinzTech

With the increasing dependence on technology, the concern of online data breaches and fraud relating to personal data is also increasingly bothering internet users.

Though many web analytics tools are available in the industry, they are a bit complicated and privacy-invasive. Regarding facial recognition, personal data, and location tracking, the privacy concern list is too long. The same concern goes for online website analytics tools.

It’s essential to choose a web analytic tool that is privacy-friendly as well as hassle-free to use. This article lists the top web-analytics tools that offer analytics services without invading users’ privacy.

Let’s begin!

Table of Contents

A. How are Privacy-Friendly Website Analytic Tools Important?

Here are the top reasons to opt for a privacy-safe website analytic tool:

Ensures you keep your data safe: Before using your data, these web analytics tools ask for your consent, and even after the consent, the control is in the hands of the user.
Offers transparent data collection and processing: Private-safe web analytics tools are transparent about where your personal information is stored and how they use it, which minimizes the chances of data misuse.
Provides data security and protection: Privacy-friendly analytics tools minimize the risk of data leaks and breaches, prevent malicious attacks, and protect your data from human errors. They safeguard your data from unauthorized access, corruption, and online theft.

B. Top 5 Privacy-Friendly Websites Analytic Tools

Here are the top 6 privacy-friendly web analytic tools:

1. Fathom

Fathom is a privacy-focused Google Analytics

Fathom is a privacy-focused Google Analytics alternative that helps you make better business decisions and understand your web visitors better to generate leads and more sales without compromising your privacy.

They have a simple UTM builder to create and track campaigns to increase traffic. Fantom also offers uptime monitoring for free.

Top Features:

Provides real-time website insights
Compliances with GDPR and cookie directive
Offers to track files through super fast CDN
Offers to track goals like specific pages or clicks, newly signed-up email lists, and more
Provides shareable dashboards and password-protected links

Plan:

Free trial and all the plans include up to 50 sites, uptime monitoring, ad-blocker bypassing, and unlimited email reports.
Fantom paid plans start at $14/month with up to 100,000 monthly page views.

2. Finteza

Finteza is a comprehensive web analytics tool

Finteza is a comprehensive web analytics tool that tracks and analyzes your website traffic, sales funnel, conversions, landing pages, and advertising campaigns by keeping your privacy safe.

Top Features:

Offers detailed traffic analysis
Uses special tools for webmasters
Offers optimization of conversion rate
Provides smooth data export feature
Identifies referral sources
Tracks real-time traffic sources

Plans:

Finteza’s analytical service plan costs around 10 EUR per 100,000 unique visitors.
Their advertising engine plan is priced at 4 EUR per 100,000 ad zone impressions.

3. Plausible

Plausible is an open-source web analytics

Plausible is an open-source web analytics with no cookies and fully compliant with GDPR, CCPA, and PEC designed in Europe owned by cloud infrastructure. It is one of the top Google Analytics alternatives.

Top Features:

Reduces your cookie banners
Provides shareable links to statistics
Offers password protection feature for shareable links
Provides seamless integration with WordPress, Wix, Weebly, Squarespace, Ghost, Google, and many more.

Plan:

Plausible pricing starts at $9/ monthly pageviews, which includes 50 websites, custom events, email/slack reports, unlimited data retention, 100% data ownership, and unlimited team members.
You will have to pay for services according to your need for monthly pageviews.

4. SimpleAnalytics

Simple Analytics is a privacy-first web analytic tool

Simple Analytics is a privacy-first web analytic tool that encrypts your data and provides no cookie banners for your visitors.

Their business model is based on privacy protection and complies with all privacy policies, including GDPR, PECR, CCPA, and many more.

It shows you crucial website data such as total viewed pages, referrers, number of page views, screen sizes, and more to better your customer experience.

Top Features:

Provides a smooth and straightforward interface
Offers analytics report directly to your email
Shows you the original traffic-driving referrer tweet
Bypasses Ad blockers
Provides easy accessibility to export data in CSV files or aggregates with JSON API
Offers two modes of operation, i.e., dark mode and light mode

Plans:

Simple Analytics basic plans start at $9/month with 100,000 data points per month, a single user, ten websites, and aggregated reports.
Their business plan costs $49/month, allowing ten users, 100 websites, and basic level export.
Simple Analytics offers enterprise plans that cost around $99/month, allowing more than ten users, 100+ websites, and faster email support.

5. Insights

Insights is a privacy-safe web analytics

Insights is a privacy-safe web analytics and easy-to-use tool for developers. They provide faster-loading speed, page views tracking, and anonymous event tracking for your website to gather as much insight about your brand performance as possible.

Top Features:

Provides you with a customizable script that refrains you from navigating through multiple reports and pages
Offers faster performance in terms of page loading speed
Displays page statistics such as page visits, bounce rates, scrolling rate, and session time without saving your IP data, personal information, and cookies
Offers transparent services by entering open-source Insights.js code on Github, and you can also view data they collect from your website

Plans:

Insights offer a free plan that includes up to 3k events or page views per month.
Their paid plan starts from $12/month, which allows up to 100k events or page views.
Insights offer their startup plan costing $29/month, allowing up to 1 million events or page views.
Their business plans cost around $79/month, which allows 10 million events and page views.

Final Thoughts

Privacy concerns are increasingly growing all around the world. Privacy-safe analytics tools help you analyze your business numbers better without worrying about your personal and visitors’ data breach.

I have listed the top 5 privacy-friendly website analytics tools that will help you evaluate your website better and safely without getting concerned about data theft or your security.