Digital Marketing
How To Make Good Backlinks For E-commerce Websites [Online Shopping Portals]
How to make good backlinks for E-commerce websites and How E-commerce website optimization tactics to increase the visibility of online shopping portals on the World Wide Web (www).

With a sharp increase in online shopping, a good number of business brands are now in the E-commerce business with the sole intention to dominate the top search results of all leading search engines, attracting a steady amount of traffic, and selling more products daily. So, digital marketing professionals use E-commerce website optimization tactics to increase the visibility of online shopping portals on the World Wide Web (WWW).
All experienced SEO professionals are acquainted with the fact that high-quality backlinks to your website can greatly increase its reputation & credibility in the eyes of search engines and help it float on the top search results with all important search terms and phrases. But what are the ways to get valuable backlinks to your E-commerce website? Let’s find out.
Table of Contents
1. A Great Emphasis on Infographics
You must have observed that online shoppers view products from different angles to have a complete view of them, know their basic features and functionalities, and then make transactions.
Approx. 40% of all regular online shoppers prefer visual content, rather than direct text. So, Infographics will be a good way to get more reference links. Collect reliable data and create professional graphics. Use them in your SEO campaigns. It will help you to create a good number of backlinks to your website in an easy way.
2. Video Content
It doesn’t matter what type of video you want to use, it is a good way to communicate with your target audience in an unforgettable way. A well-made video can be extremely compelling if it helps the audience to know the desired information about certain products and services. You can make videos and upload them on YouTube, Vimeo, or Wistia to receive a large number of social signals and help you improve video search results.
This acts as a link bait and helps your E-commerce website to appear in the top search results of Google & other search engines. Always keep in mind that creating good videos with audio and visual effects is very expensive & it requires you to have plenty of technical expertise. Hiring a good video specialist or camera crew can work for you, but it comes at a considerable sum.
Generally, placing a video in the content of your site can be a great way to entertain and retain your audience. However, videos are not the best material for a search engine optimization strategy. Always keep in mind that Search engines cannot crawl into video content, which means that search engines can access them by their standard rules (for website indexing & ranking).
So, it would be best if you used select SEO techniques to deal with such negative consequences of having video content on the site and help videos to rank in the top search results of different search results. Just use keywords to name, tag, and describe your video.
Make sure that the title of your video contains keywords related to the topic of the video. Also, add as many matching tags as possible and choose the ones that are the most popular choice among potential audiences because tags will attract the maximum amount of traffic, and your video will be more likely to be found on the web.
Also Read: How Area Pages Can Improve Your Site’s Organic Traffic
3. Ink Deal with Big brands to Exchange Reciprocal Links
Because of the conflict of business interests, website owners and bloggers hesitate to give backlinks to E-commerce websites. So, you should make efforts to get Reciprocal Links from leading business brands and companies.
In plain words, it’s the exchange of links between two business parties. Participate in business meetings and seminars and exchange ideas with the CEOs and owners of major companies. Agree to exchange high-value links with each other to get backlinks to websites & generate more business opportunities.
4. Guest Blogging
Indeed, Guest blogging is one of the most common ways to increase website traffic and get good backlinks. It helps you to build a loyal audience, find new customers, and increase online visibility by leaps and bounds in a few days. Always strive for promising and long-term Guest Blogging campaigns.
Create amazing content for the targeted audience and choose those websites that have a significant presence on the web and a large user base. Regular and successful guest blogging activities help you to create your brand, get better links and new visitors, build new bridges with other bloggers and experts, increase website ratings, and get more comments and shares on different web platforms.
5. Publish Product Reviews
Writing a Product Review can make a big difference to your customers and help you get power in the E-commerce industry. All you need is to share your experience with the product or service and submit your recommendations on different high-profile online forums.
Just Submit your product and manufacturer along with product descriptions describing their advantages and disadvantages, your experiences and recommendations, pricing, and a conclusion.
To get an immediate response from the targeted audience, create video review content. It will help you to convey the main business message to customers quickly. Offer your reviews to bloggers free of cost to get quality backlinks to your website.
6. Proper Use of Case Studies
Case studies are a great way to talk about your product and how it can help other users. Create amazing case studies involving real users and conduct A/B testing to make them more useful. Use Google Analytics to make the A/B testing successful. You can also use KissMetrics or Optimizely for the same purpose.
Just create a case study in a concise and informative way. Don’t overdose different marketing materials in it. Make it sound like a story as people love inspiring and successful stories. Just ensure that your case study is not boring. Explain the problems you have encountered while using a certain product or service & provide the best possible solution to the problem. In the end, show successful results and provide CTA buttons for making transactions.
7. Final Words
High-quality and useful backlinks to an E-commerce website increase its reputation in the eyes of search engines and helps it rank well with all primary keywords. Try your luck with these carefully scripted recommendations to get essential backlinks to your E-commerce website and grab new traffic & business opportunities as a result. Good Luck!
Helpful Resources:
1. The 15 Most Important On-Site SEO Issues & Errors
2. WordPress Development Tips to Supercharge Your Projects
3. 16 Best Free SEO WordPress plugins for your Blogs & websites
4. 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins
5. Top 50 Best (Free) WordPress WooCommerce Plugins for your storefront
6. JavaScript SEO: Server-Side Rendering and Client-Side Rendering
Digital Marketing
How competitive is Sydney for SEO ranking?
Importance of SEO in the Digital Landscape of Sydney. SEO is as essential as a good flat white in the digital age to a Sydney morning.

Imagine SEO as the digital equivalent of Sydney’s bustling Pitt Street Mall. Just as businesses vie for prime real estate in this shopping mecca, websites compete for top spots on search engine results pages. SEO or Search Engine Optimization, is the art and science of making your website attractive to search engines like Google. It’s the digital marketing strategy that ensures your website is the first one customers see when they’re browsing online.
Table of Contents
1. Importance of SEO in the Digital Landscape of Sydney
SEO is as essential as a good flat white in the digital age to a Sydney morning. The lifeblood of online visibility is the Harbour Bridge connecting businesses to customers. Without it, your website is like a hidden gem in The Rocks – charming but hard to find.
2. Understanding Sydney’s Digital Market
Sydney’s digital market is a bustling metropolis of technological wonders, where the clatter of keyboards and the hum of servers fill the air. With a tech-savvy population and a penchant for innovation, Sydney has become a hub of digital activity. From the towering skyscrapers of the Central Business District to the trendy co-working spaces in Surry Hills, the city buzzes with digital entrepreneurs, creative agencies, and tech startups, each vying for their digital footprint.
Key Industries Dominating Sydney’s Online Space
The finance and tourism sectors are the Bondi Beach and Opera House of Sydney’s online space – they’re the big players, drawing in massive traffic. Meanwhile, tech startups and e-commerce are like the city’s trendy Inner West suburbs, rapidly growing and full of potential.
3. The Competitive Nature of SEO in Sydney
Sydney’s digital terrain is an eclectic fusion of industries, each carving out its niche in the competitive SEO landscape. The financial sector roars confidently with banks and investment firms, while the retail industry prowls with e-commerce giants and boutique stores. Hospitality establishments flaunt their presence, attracting hungry patrons with delectable offerings, and the tech industry leaps ahead with innovative startups and tech giants alike.
Amidst this vibrant mix, the battle for SEO supremacy unfolds, and an SEO consultant Sydney has a crucial role in guiding businesses through the backdrop. The city’s high population density is a double-edged sword. On the one hand, it presents a vast audience for businesses to reach, but on the other, it amplifies the competition.
Moreover, Sydney’s cosmopolitan nature attracts businesses from around the globe, further intensifying the competition. It’s like an international summit, where businesses from different corners converge, each armed with unique SEO strategies, aiming to claim their slice of Sydney’s digital pie.
4. Case Studies of Successful SEO Strategies in Sydney
Amidst the fierce competition, some businesses have triumphed by employing innovative and effective SEO strategies. Let’s delve into some captivating case studies from Sydney’s digital battlefield.
The Darling Harbour Hotel, a luxurious accommodation provider, embarked on a quest for SEO dominance. By conducting meticulous keyword research and crafting compelling content, they successfully climbed the search engine rankings, attracting digital visitors like a captivating siren luring sailors to their shores.
Another notable success story is Sydney’s own Le Chic Boutique, a fashion haven that embraced the power of local SEO. By optimizing their website with location-specific keywords and creating captivating fashion content tailored to the Sydney audience, they effortlessly strutted their way to the top of search engine results, like a supermodel gracefully owning the runway.
5. Challenges in Achieving High SEO Ranking in Sydney
Common SEO Hurdles in Sydney’s Market
Navigating Sydney’s SEO scene can be as tricky as finding a parking spot in Surry Hills on a Saturday night. Common hurdles include high competition, changing Google algorithms, and the need for continuous optimization.
Impact of High Competition on SEO Efforts
High competition in the landscape of SEO Sydney can make achieving a high ranking as challenging as swimming against the rip at Bondi Beach. It requires constant effort, vigilance, and a deep understanding of SEO strategies.
6. Strategies to Stand Out in Sydney’s SEO Scene
Emphasize Local SEO in Sydney
Local SEO in Sydney is as important as knowing your way around the city’s intricate network of one-way streets. It helps businesses attract local customers, making it a crucial strategy for standing out in the crowded Sydney market.
Quality Content in SEO Ranking
Quality content is the Vegemite on the toast of SEO – it might not be the main ingredient, but it’s what gives it flavor. It attracts and retains visitors, boosting your site’s ranking.
Significance of Backlinks and Social Signals
Backlinks and social signals are the Sydney ferries of the digital world – they transport users from one site to another, boosting your site’s visibility and credibility.
Importance of Mobile Optimization
Mobile optimization is key in a city where people are as likely to browse the web on their phones as they are to order a takeaway coffee. It ensures your site looks as good on a smartphone as the Sydney skyline at sunset.
7. Future Trends in Sydney’s SEO Landscape
Voice search is the new kid on the block in Sydney’s SEO scene, growing faster than the city’s skyline. As more Sydneysiders turn to voice assistants for their search needs, optimizing for voice search is becoming crucial.
Adapting to future SEO changes is like keeping up with Sydney’s ever-changing food trends – it requires flexibility, creativity, and a keen eye for what’s next.
Conclusion
Thriving in Sydney’s SEO scene is like mastering the city’s public transport system – it might seem daunting at first, but with the right strategies and a bit of local knowledge, you’ll navigate it like a pro in no time. So, buckle up and enjoy the ride – the view from the top of the SEO rankings is worth it.
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