With a sharp increase in online shopping, a good number of business brands are now in the E-commerce business with a sole intention to dominate the top search results of all leading search engines, attract a steady amount of traffic and sell more products daily. So, digital marketing professionals use E-commerce website optimization tactics to increase the visibility of online shopping portals on World Wide Web (WWW).
All experienced SEO professionals are acquainted with the fact that high-quality backlinks to your website can greatly increase its reputation & credibility in the eyes of search engines and help it float on the top search results with all important search terms and phrases. But what are the ways to get valuable backlinks to your E-commerce website? Let’s find out.
1. A Great Emphasis on Infographics
You must have observed that online shoppers view products from different angles to have a complete view of it, know their basic features and functionalities, and then make transactions.
Approx. 40% of all regular online shoppers prefer visual content, rather than direct text. So, Infographics will be a good way to get more reference links. Collect reliable data and create professional graphics. Use them in your SEO campaigns. It will help you to create a good number of backlinks to your website in an easy way.
2. Video Content
It doesn’t matter what type of video you want to use, it is a good way to communicate with your target audience in an unforgettable way. A well-made video can be extremely compelling if it helps the audience to know the desired information about certain products and services. You can make videos and upload them on YouTube, Vimeo or Wistia to receive a large number of social signals and help you improve video search results.
This acts as a link bait and helps your E-commerce website to appear in the top search results of Google & other search engines. Always keep in mind that creating good videos with audio and visual effects is very expensive & it requires you to have plenty of technical expertise. Hiring a good video specialist or camera crew can work for you, but it comes at a considerable sum.
Generally, placing a video in the content of your site can be a great way to entertain and retain your audience. However, videos are not the best material for a search engine optimization strategy. Always keep in mind that Search engines cannot crawl into video content, which means that search engines can access them by their standard rules (for website indexing & ranking).
So, it would be best if you used select SEO techniques to deal with such negative consequences of having video content on the site and help videos to rank in the top search results of different search results. Just use keywords to name, tag, and describe your video.
Make sure that the title of your video contains keywords related to the topic of the video. Also, add as many matching tags as possible and choose the ones that are the most popular choice among potential audiences because tags will attract the maximum amount of traffic, and your video will be more likely to be found on the web.
Also Read: How Area Pages Can Improve Your Site’s Organic Traffic
3. Ink Deal with Big brands to Exchange Reciprocal Links
Because of the conflict of business interests, website owners and bloggers hesitate to give backlinks to E-commerce websites. So, you should make efforts to get Reciprocal Links from leading business brands and companies.
In plain words, it’s the exchange of links between two business parties. Participate in business meetings and seminars and exchange ideas with the CEOs and owners of major companies. Agree to exchange high-value links with each other to get backlinks to websites & generate more business opportunities.
4. Guest Blogging
Indeed, Guest blogging is one of the most common ways to increase website traffic and get good backlinks. It helps you to build a loyal audience, find new customers, and increase online visibility by leaps and bounds in a few days. Always strive for promising and long-term Guest Blogging campaigns.
Create amazing content for the targeted audience and choose those websites that have a significant presence on the web and a large user base. Regular and successful guest blogging activities help you to create your brand, get better links and new visitors, build new bridges with other bloggers and experts, increase website rating, get more comments and shares on different web platforms.
5. Publish Product Reviews
Writing a Product Review can make a big difference to your customers and help you get power in the E-commerce industry. All you need is to share your experience with the product or service and submit your recommendations on different high-profile online forums.
Just Submit your product and manufacturer along with product descriptions describing their advantages and disadvantages, your experiences and recommendations, pricing, and a conclusion.
To get an immediate response from the targeted audience, create video review content. It will help you to convey the main business message to customers quickly. Offer your reviews to bloggers free of cost to get quality backlinks to your website.
6. Proper Use of Case Studies
Case studies are a great way to talk about your product and how it can help other users. Create amazing case studies involving real users and conduct A/B testing to make them more useful. Use Google Analytics to make the A/B testing successful. You can also use KissMetrics or Optimizely for the same purpose.
Just create a case study in a concise and informative way. Don’t overdose different marketing materials in it. Make it sound like a story as people love inspiring and success stories. Just ensure that your case study is not boring. Explain the problems you have encountered while using a certain product or service & provide the best possible solution to the problem. In the end, show successful results and provide CTA buttons for making transactions.
7. Final Words
High-quality and useful backlinks to an E-commerce website increase its reputation in the eyes of search engines and helps it rank well with all primary keywords. Try your luck with these carefully scripted recommendations to get essential backlinks to your E-commerce website and grab new traffic & business opportunities as a result. Good Luck!
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