Having a mechanical arm is essential for modern businesses. It’s the best way to reach a wider audience, increase customer engagement, and offer better analytics. However, most grocery stores lag behind their retail counterparts in taking advantage of app development.
This is a shame as well because the demand for these types of mobile apps is definitely on the rise. According to a report from the Progressive Grocer, about 43% of people report that they’d instead shop for groceries online rather than visiting a physical location.
These statistics mean that the development of these apps is sure to rise and, in the meantime, a grocery business can stand out from the crowd with the implementation of a high-quality app. Also, several benefits will cause a grocery business to see a significant rise in profits if they develop, operate, and maintain their app correctly.
1. An App Adds Convenience
It’s a basic concept of business that the easier it is for a consumer to shop with a company, the more they’re likely to do just that. Almost no one will choose a business that inconveniences them when a less stressful and high-quality option is available.
For grocery stores and other businesses alike, an app streamlines the customer experience. Through one, they can easily place orders and more comfortably browse the store’s collection of products for sale.
2. Apps Offer Additional Advertising Potential
If a company wants to make a profit on a high volume of sales, they need to retain customers and entice them to make additional purchases. Traditionally, this has included steps like flyers or coupons delivered in the mail. Unfortunately, this comes at a high cost.
An app can be leveraged in marketing because it allows businesses to utilize features such as push notifications and alerts. These can be used to remind customers of deals and even encourage impulse spending.
3. An App Can Be Used to Build Customer Loyalty
A business or application company can take advantage of the fact that apps require a customer to have an account to use the app and make purchases. This affords them a chance to enroll these consumers in loyalty programs automatically.
These types of programs reward customers for stacking purchases, usually through a concept like a points-earned system. This encourages buyers to continue to make purchases with the grocery store to achieve a new deal.
4. Apps Allow for Order Tracking
What someone purchases at a grocery store can be cleverly implemented in targeted marketing. For example, if someone frequently buys one product, the company can use that information to recommend them similar products. This pushes them to buy new things that they may not have otherwise.
With the analytics from an app, businesses can easily see what customers are buying on each account. This will help them to make future recommendations and edit any personalized notifications that the app sends them.
5. An App Can Help Build a Brand Image
An app gives a business a unique opportunity to show consumers the personality behind a business. Through the visual design of the app and the features that it offers can solidify the impression, the company leaves on a customer.
Not to mention, just having the logo of the app in their periphery all the time can build up brand recognition between a customer and the store. This is another component that plays a huge role in customer retention.
Overall, developing an app to add functionality to your business, as for a grocery store, these apps can drive up profits, decrease advertising costs, and streamline the customer experience. This can build up consumer loyalty and increase the number of orders that each one places.