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Advertising Products And Services On Instagram Increases Social Media Traffic

Advertising Products And Services On Instagram Increases Social media Traffic, Using Instagram to increase traffic to your official business page.

Published

5 years ago

August 25, 2019

Kristen Smith

100% Genuine Instagram Followers & Likes with Guaranteed Tool

If you are serious about driving more traffic to your official business page then Instagram will allow you to do so very easily. This is one of the most popular social media platforms on which tens of thousands of millions of people are hooked at any given point in time. That means you will have multiple viewers on your site whenever you want.

However, this is not as easy as it is said or supposed to be. You will need a carefully designed plan to make the best of this most popular visual platform. Since this is a platform where you can post pictures and videos only, you will need to be more proficient in your planning to make the best use of it.

Remember, there will be no chance to post any text through which you can tempt the viewers to make a purchase. You will only have the pictures of your products as the only tool, which no doubt is a powerful one as it is believed that, ‘A picture speaks a thousand words.’ If only you have a properly crafted plan to post the pictures of your product on this platform, you will be certainly and significantly able to:

To create a better and more productive advertising
To boost your business profile among the users
To create more awareness of your brand amongst the users
To encourage Instagram followers to visit your official website and eventually
To promote your product in a much better way so that the visitors end up making a purchase.

Now, the question is: how do you create a more compelling and creative ad? Read on to gain the required knowledge.

1. The basic form

The most basic form of Instagram advertising is lead ads. This is the ad form that collects all the necessary and valuable contact information of the visitors and potential customers. However, these lead ads are so created that it does not push them to make a purchase or off the platform.

If you want to create one of these lead ads you will require to follow three easy steps such as:

Promoting a picture or post within the Instagram platform
Creating proper Instagram ads for the Facebook news feeds and
Creating Instagram Stories ads in Facebook Ads Manager.

Each of these three steps has its characteristics and benefits to provide if followed specifically and strategically.

The Instagram pictures will tell about your product and how useful it is or even the people who are behind its creation of it. This will encourage them to know more about your product and eventually they will visit your official website thereby increasing the number of organic traffic to your site. To increase your traffic, you can purchase Instagram saves.

The Instagram Stories ads on the other hand typically appear above the Instagram feed of the users. These stories are usually viewable for only 24 hours from the launch of the ad. These stories represent your product in the best possible way, if created properly, and therefore are considered one of the best forms of advertising on Instagram.

These stories are perfect for driving brand promotion and creating more product awareness. You can do this by announcing promotional offers or discount sales and even by calling for User Generated Content or UGC.

Finally, the Instagram and Facebook ads will also prove to be very useful for creating better and more productive email marketing funnels. To do so you will require proper and better outlining of your ad sequence funnel. In addition to that, you will also need to prepare better components for your campaign such as a thank-you page, a landing page, and more.

The eventual result of these lead ads is that you will not only increase the number of traffic for your site but will also increase the sales prospects as well as your business revenue.

2. Marketing through Instagram stories

In addition to creating the best advertising on Instagram, you and your business will benefit a great deal if you contribute to Instagram Stories.

These stories will increase awareness of your brand
At the same time, it will keep the Instagram followers engaged more with your posts
It will also help them to know how useful your product can be in their daily life and eventually
It will tell how your product or services operate.

To ensure that it operates optimally and delivers the results just as you want, you will need to make sure first that you enhance your online store.

You can do this by changing the Instagram story highlights cover from the default view to the branded cover image. This is a very useful feature of Instagram that will enable you to the group and save all the content from your stories that are:

Important
Educational and
Entertaining.

These are very dissimilar to the regular Instagram stories that disappear after 24 hours. The highlights will be saved on your Instagram profile to custom categories. These highlights will be there till the time you delete these personally.

To make very impressive and appealing highlights, you must think of containers for those similarly themed Instagram stories that you want to share.

When you are done with adding those contents to your story, you can choose to highlight these contents by saving them to one of the respective and relevant containers.

Apart from that, you will also need to create and add relevant links to your Instagram Story so that it gives them all the more reason to click on it and visit and engage more effectively with your business profile thereby increasing the number of footfalls to your site.

As a useful part of this viral and more productive marketing concept, you may reshare Instagram posts into the Instagram Story of your business profile. This you should surely do if the external posts complement well with your product or service.

Therefore, to conclude it can be said that Instagram is the best way to drive social media traffic toward your website for doing better business.

Helpful Resources:

1. 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins

2. Top Free Instagram Analytics Tools To Use To Measure Site Performance

3. Want To Increase More Instagram Followers? Here’re Surefire And Successful Organic Strategies

4. Myths of Buying Instagram Likes Affecting You to Grow

5. How To Utilize Instagram To Grow Small Businesses

Digital Marketing

How to Find a Great Paid Social Agency: Watch Out for These Pitfalls

We’ve put together some practical tips to help you avoid common mistakes and find the perfect paid social media agency for your needs.

Published

2 months ago

August 30, 2024

TwinzTech

How to Find a Great Paid Social Agency Watch Out for These Pitfalls

In today’s digital world, jumping into paid ads on platforms like TikTok, Twitter, and Pinterest can transform your approach. It’s not just about getting noticed; it’s about turning casual scrollers into loyal customers by reaching the right audience. But finding the right paid social agency can be tricky.

Whether new to social media ads or had a bad experience with your last partner, you don’t want to waste time or money on the wrong choice. We’ve put together some practical tips to help you avoid common mistakes and find the perfect paid social media agency for your needs.

So, what can you do wrong?

Table of Contents

1. Skipping Over Their Case Studies

Think of case studies as a company’s brag book. They will show off their best work and how they nailed it. You’ll see the results and their priorities when you check these out. If they’ve been killing it with the metrics you care about, that’s a good sign they’ll do the same for you.

2. Ignoring Their Current Clients

Who a firm is working with can hint at what they can do for you. For example, if you’re running a cozy coffee shop and all their clients are fitness brands, they might not get your vibe. But if they’ve worked with businesses like yours, they probably already know your customers’ tastes and needs, which means better results for you. That said, don’t rule out agencies focusing on specific social media strategies rather than industries — they might surprise you with what they can do.

3. Forgetting to Check Their Social Feeds

If a paid social advertising agency is going to handle your social media, you’d expect them to have killer feeds of their own, right? Take a look at their posts. Are they visually appealing, engaging, and consistent? Or do they seem half-hearted and uninspired? If their social presence is strong, it’s a good sign they’ll bring that same energy and creativity to your brand.

4. Skipping Their Blog

A company’s blog is like a window into its brain. Are they sharing smart, insightful content or just generic fluff? If their posts are interesting and informative, that’s a good indication that they’re on top of industry trends and have the know-how to boost your campaigns. Don’t skip this — it’s an easy way to gauge how seriously they take their work.

5. Going for the Cheapest Option

We all love good deal, but when it comes to paid social media advertising, you get what you pay for. If the deal looks too sweet, it might be too good to be real. Cheap rates might mean they’re cutting corners, using outdated tools, or giving you cookie-cutter campaigns that don’t stand out. Instead of going straight for the lowest price, look for a partner that offers solid results at a fair price. Remember, you’re investing in your brand’s future.

6. Forgetting About Communication and Teamwork

Great communication is key to any strong partnership — especially with your social media agency. Notice how paid social media services communicate with you during the hiring process. Are they quick to respond? Do they seem genuinely interested in your business? An open, transparent company that keeps you in the loop will be a much better partner in the long run. If they’re not engaged now, imagine how it’ll be when the real work starts.

7. Not Asking How They Target Your Audience

The key is showing your ads to the right audience. If an agency can’t clearly explain how they’ll find and target your ideal customers, that’s a red flag. They should be able to tell you their game plan to determine who your audience is and how they’ll reach them. If they’re not specific or sure, your ads might just reach people who aren’t interested in what you’re selling.

Conclusion

So, it’s pretty straightforward. Knowing what to ask and what to look out for is vital. Here’s a quick recap: Agencies with weak social media profiles, few case studies, rock-bottom prices, empty blogs, and poor communication are probably not your best bet. But if you’re still unsure, ask a few questions from the DS Team experts. Let these simple questions guide you to making smart choices and avoiding big mistakes. Pick your ad agency wisely, and prepare to see your business soar!