If you are serious about driving more traffic to your official business page then Instagram will allow you to do so very easily. This is one of the most popular social media platforms in which tens of thousands of millions of people are hooked on at any given point of time. That means you will have multiple viewers to your site whenever you want.

However, this is not as easy as it is said or supposed to be. You will need a carefully designed plan to make the best of this most popular visual platform. Since this is a platform where you can post pictures and videos only, you will need to be more proficient in your planning to make the best use of it.

Remember, there will be no chance to post any text through which you can tempt the viewers to make a purchase. You will only have the pictures of your products as the only tool, which no doubt is a powerful one as it is believed that, ‘A picture speaks a thousand words.’ If only you have a properly crafted plan to post the pictures of your product on this platform, you will be certainly and significantly able to:

• To create a better and more productive advertising
• To boost your business profile among the users
• To create more awareness of your brand amongst the users
• To encourage the Instagram followers to visit your official website and eventually
• To promote your product in a much better way so that the visitors end up making a purchase.

Now, the question is: how do you create a more compelling and creative ad. Read on to gain the required knowledge.

The basic form

The most basic form of Instagram advertising is lead ads. This is the ad form that collects all the necessary and valuable contact information of the visitors and from the potential customers. However, these lead ads are so created that it does not push them to make a purchase or off the platform.

If you want to create one of these lead ads you will requireto followthree easy steps such as:

• Promoting a picture or post within the Instagram platform
• Creating proper Instagram ads for the Facebook news feeds and
• Creating Instagram Stories ads in Facebook Ads Manager.

Each of these three steps has its characteristics benefits to provide if followed specifically and strategically.

The Instagram pictures will tell about your product and how useful it is or even the people who are behind the creation of it. This will encourage them to know more about your product and eventually they will visit your official website thereby increasing the number of organic traffic to your site.

The Instagram Stories ads on the other hand typically appears above the Instagram feed of the users. These stories are usually viewable for only 24 hours from the launch pf the ad. These stories represent your product in the best possible way, if created properly, and therefore is considered as one of the best forms of advertising on Instagram. These stories are perfect for driving brand promotion and creating more product awareness. You can do this by announcing promotional offers or discount sales and even by calling for User Generated Content or UGC.

Finally, the Instagram Facebook ads will also prove to be very useful for creating better and more productive email marketing funnels. In order to do so you will require proper and better outlining of your ad sequence funnel. In addition to that you will also need to prepare better components for your campaign such as a thank-you page, a landing page, and more.

The eventual result of these lead ads is that you will not only increase the number of traffic for your site but will also increase the sales prospects as well as your business revenue.

Marketing through Instagram stories

In addition to creating the best advertising on Instagram, you and your business will benefit a great deal if you contribute to the Instagram Stories.

• These stories will increase awareness of your brand
• At the same time, it will keep the Instagram followers engaged more with your posts
• It will also help themto know how useful your product can be in their daily life and eventually
• It will tell how your product or services operate.

In order to ensure that it operates optimally and delivers the results just as you want, you will need to make sure first that you enhance your online story.

You can do this by changing the Instagram story highlights cover from the default view to the branded cover image.This is a very useful feature of Instagram that will enable you to group and save all those contents from your stories that are:

• Important
• Educational and
• Entertaining.

These are very dissimilar to the regular Instagram stories that disappear after 24 hours. The highlights will be saved on your Instagram profile to custom categories. These highlights will be there till the time you delete these personally.

In order to make very impressive and appealing highlights, you must think of containers for those similarly themed Instagram stories that you want to share.

When you are done with adding those contents to your story, you can choose to highlight these contents by saving it to one of the respective and relevant containers.

Apart from that, you will also need to create and add relevant links to your Instagram Story so that it gives them all the more reason to click on it and visit and engage more effectively with your business profile thereby increasing the number of footfalls to your site.

As a useful part of this viral and more productive marketing concept you may reshare Instagram posts into the Instagram Story of your business profile. This you should surely do if the external posts compliment well with your product or service.

Therefore, to conclude it can be said that Instagram is the best way to drive social media traffic towards your website for doing better business.

Helpful Resources:

1. 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins in [2019]

2. Top Free Instagram Analytics Tools To Use To Measure Site Performance

3. Want To Increase More Instagram Followers? Here’re Surefire And Successful Organic Strategies

4. Myths of Buying Instagram Likes Affecting You to Grow

5. How To Utilize Instagram To Grow Small Businesses