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Advertising Products And Services On Instagram Increases Social Media Traffic

Advertising Products And Services On Instagram Increases Social media Traffic, Using Instagram to increase traffic to your official business page.

Published

2 years ago

August 25, 2019

Kristen Smith

Advertising Products And Services On Instagram Increases Social Media Traffic

If you are serious about driving more traffic to your official business page then Instagram will allow you to do so very easily. This is one of the most popular social media platforms in which tens of thousands of millions of people are hooked on at any given point of time. That means you will have multiple viewers to your site whenever you want.

However, this is not as easy as it is said or supposed to be. You will need a carefully designed plan to make the best of this most popular visual platform. Since this is a platform where you can post pictures and videos only, you will need to be more proficient in your planning to make the best use of it.

Remember, there will be no chance to post any text through which you can tempt the viewers to make a purchase. You will only have the pictures of your products as the only tool, which no doubt is a powerful one as it is believed that, ‘A picture speaks a thousand words.’ If only you have a properly crafted plan to post the pictures of your product on this platform, you will be certainly and significantly able to:

To create a better and more productive advertising
To boost your business profile among the users
To create more awareness of your brand amongst the users
To encourage the Instagram followers to visit your official website and eventually
To promote your product in a much better way so that the visitors end up making a purchase.

Now, the question is: how do you create a more compelling and creative ad. Read on to gain the required knowledge.

The basic form

The most basic form of Instagram advertising is lead ads. This is the ad form that collects all the necessary and valuable contact information of the visitors and from the potential customers. However, these lead ads are so created that it does not push them to make a purchase or off the platform.

If you want to create one of these lead ads you will requireto followthree easy steps such as:

Promoting a picture or post within the Instagram platform
Creating proper Instagram ads for the Facebook news feeds and
Creating Instagram Stories ads in Facebook Ads Manager.

Each of these three steps has its characteristics benefits to provide if followed specifically and strategically.

The Instagram pictures will tell about your product and how useful it is or even the people who are behind the creation of it. This will encourage them to know more about your product and eventually they will visit your official website thereby increasing the number of organic traffic to your site.

The Instagram Stories ads on the other hand typically appears above the Instagram feed of the users. These stories are usually viewable for only 24 hours from the launch pf the ad. These stories represent your product in the best possible way, if created properly, and therefore is considered as one of the best forms of advertising on Instagram. These stories are perfect for driving brand promotion and creating more product awareness. You can do this by announcing promotional offers or discount sales and even by calling for User Generated Content or UGC.

Finally, the Instagram Facebook ads will also prove to be very useful for creating better and more productive email marketing funnels. In order to do so you will require proper and better outlining of your ad sequence funnel. In addition to that you will also need to prepare better components for your campaign such as a thank-you page, a landing page, and more.

The eventual result of these lead ads is that you will not only increase the number of traffic for your site but will also increase the sales prospects as well as your business revenue.

Marketing through Instagram stories

In addition to creating the best advertising on Instagram, you and your business will benefit a great deal if you contribute to the Instagram Stories.

These stories will increase awareness of your brand
At the same time, it will keep the Instagram followers engaged more with your posts
It will also help themto know how useful your product can be in their daily life and eventually
It will tell how your product or services operate.

In order to ensure that it operates optimally and delivers the results just as you want, you will need to make sure first that you enhance your online story.

You can do this by changing the Instagram story highlights cover from the default view to the branded cover image.This is a very useful feature of Instagram that will enable you to group and save all those contents from your stories that are:

Important
Educational and
Entertaining.

These are very dissimilar to the regular Instagram stories that disappear after 24 hours. The highlights will be saved on your Instagram profile to custom categories. These highlights will be there till the time you delete these personally.

In order to make very impressive and appealing highlights, you must think of containers for those similarly themed Instagram stories that you want to share.

When you are done with adding those contents to your story, you can choose to highlight these contents by saving it to one of the respective and relevant containers.

Apart from that, you will also need to create and add relevant links to your Instagram Story so that it gives them all the more reason to click on it and visit and engage more effectively with your business profile thereby increasing the number of footfalls to your site.

As a useful part of this viral and more productive marketing concept you may reshare Instagram posts into the Instagram Story of your business profile. This you should surely do if the external posts compliment well with your product or service.

Therefore, to conclude it can be said that Instagram is the best way to drive social media traffic towards your website for doing better business.

Helpful Resources:

1. 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins in [2019]

2. Top Free Instagram Analytics Tools To Use To Measure Site Performance

3. Want To Increase More Instagram Followers? Here’re Surefire And Successful Organic Strategies

4. Myths of Buying Instagram Likes Affecting You to Grow

5. How To Utilize Instagram To Grow Small Businesses

Business

Getting Better ROI On Your Salesforce Marketing Cloud With Ready To Use Solutions

Salesforce Marketing Cloud is a powerful tool that can be used to achieve success in marketing. It has the power of automation, which takes much of the work out for you.

Published

1 week ago

October 14, 2021

TwinzTech

Salesforce Marketing Cloud is a powerful tool that can be used to achieve success in marketing. It has the power of automation, which takes much of the work out for you. The Marketing Cloud offers many features and tools that are ready for your use. Also, you don’t need to worry about data security, as you can use the DESelect for managing your data effectively with complete safety.

In this blog post, we will discuss the top three ways the data can help increase the ROI in the marketing cloud.

Table of Contents

1. Dial-up you’re digital.

At this point, companies are spending more than ever on digital advertising. As a result of the amount paid and increased competition for consumer attention, marketers need to look at their marketing mix differently from year to year and even by month. This is where ready-to-use Marketing Enablement Solutions come into play.

Ready-to-use solutions offer your company an opportunity to try new technologies without significant financial commitment or development resources – all while reducing operational costs through streamlined integrations across multiple applications with one API call.

That is why marketers should look for ready-to-use solutions to do more with less. Ready-to-use applications also provide access for many pre-built integrations that can be customized, allowing you the ability to quickly deploy new technologies into your marketing stack and ultimately increase ROI without requiring additional resources or significant financial investments.

2. Reduce the number of texts you send

In digital marketing, less is more. We’ve all had the feeling of being relentlessly pursued by a business to the point where we tune out and switch off. To treat the condition, you’ll need a reliable source of consumer data as well as connections across contact centers, e-commerce, marketing, or other platforms.

Run a Better Business With These Key Tips

Keeping your messages concise, on topic, but not too repetitive during a period of message saturation will help you save money (efficiently) and get more answers (effectiveness). You may use strategies to increase your return on investment, such as:

People that have an open investigation should not see social advertisements.
Merge customer information
Sending fewer communications to those who are overworked is a good idea

3. Accelerate the planning process (Optimization)

It’s a known fact that brainstorming and planning are crucial steps in any project. However, marketers and creatives often hit a snag: they need to work together to get the best results. You can’t just start creating content without knowing what you want to convey or how your target audience might perceive whatever message you’re trying to send them.

Marketers may know their audience inside out but still lack creative skills. At the same time, designers might be well equipped to create many visuals in stunning quality for your brand but don’t always understand or agree with what you’re trying to convey (and vice versa). The entire process could take weeks — if not months — when it should only take days at most.

4. The Bottom Line

We hope that you’ve understood how a business can get a better ROI with ready-to-use solutions. Getting started is easy when you have solutions already built for your business. Solutions are pre-built configurations of the Marketing Cloud developed in conjunction with our industry-leading partners, meaning they’re optimized to get you up and running quickly while delivering better ROI on marketing investments.