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Digital Marketing

Advertising Products And Services On Instagram Increases Social Media Traffic

Advertising Products And Services On Instagram Increases Social media Traffic, Using Instagram to increase traffic to your official business page.

Published

2 years ago

August 25, 2019

Kristen Smith

Advertising Products And Services On Instagram Increases Social Media Traffic

If you are serious about driving more traffic to your official business page then Instagram will allow you to do so very easily. This is one of the most popular social media platforms in which tens of thousands of millions of people are hooked on at any given point of time. That means you will have multiple viewers to your site whenever you want.

However, this is not as easy as it is said or supposed to be. You will need a carefully designed plan to make the best of this most popular visual platform. Since this is a platform where you can post pictures and videos only, you will need to be more proficient in your planning to make the best use of it.

Remember, there will be no chance to post any text through which you can tempt the viewers to make a purchase. You will only have the pictures of your products as the only tool, which no doubt is a powerful one as it is believed that, ‘A picture speaks a thousand words.’ If only you have a properly crafted plan to post the pictures of your product on this platform, you will be certainly and significantly able to:

To create a better and more productive advertising
To boost your business profile among the users
To create more awareness of your brand amongst the users
To encourage the Instagram followers to visit your official website and eventually
To promote your product in a much better way so that the visitors end up making a purchase.

Now, the question is: how do you create a more compelling and creative ad. Read on to gain the required knowledge.

The basic form

The most basic form of Instagram advertising is lead ads. This is the ad form that collects all the necessary and valuable contact information of the visitors and from the potential customers. However, these lead ads are so created that it does not push them to make a purchase or off the platform.

If you want to create one of these lead ads you will requireto followthree easy steps such as:

Promoting a picture or post within the Instagram platform
Creating proper Instagram ads for the Facebook news feeds and
Creating Instagram Stories ads in Facebook Ads Manager.

Each of these three steps has its characteristics benefits to provide if followed specifically and strategically.

The Instagram pictures will tell about your product and how useful it is or even the people who are behind the creation of it. This will encourage them to know more about your product and eventually they will visit your official website thereby increasing the number of organic traffic to your site.

The Instagram Stories ads on the other hand typically appears above the Instagram feed of the users. These stories are usually viewable for only 24 hours from the launch pf the ad. These stories represent your product in the best possible way, if created properly, and therefore is considered as one of the best forms of advertising on Instagram. These stories are perfect for driving brand promotion and creating more product awareness. You can do this by announcing promotional offers or discount sales and even by calling for User Generated Content or UGC.

Finally, the Instagram Facebook ads will also prove to be very useful for creating better and more productive email marketing funnels. In order to do so you will require proper and better outlining of your ad sequence funnel. In addition to that you will also need to prepare better components for your campaign such as a thank-you page, a landing page, and more.

The eventual result of these lead ads is that you will not only increase the number of traffic for your site but will also increase the sales prospects as well as your business revenue.

Marketing through Instagram stories

In addition to creating the best advertising on Instagram, you and your business will benefit a great deal if you contribute to the Instagram Stories.

These stories will increase awareness of your brand
At the same time, it will keep the Instagram followers engaged more with your posts
It will also help themto know how useful your product can be in their daily life and eventually
It will tell how your product or services operate.

In order to ensure that it operates optimally and delivers the results just as you want, you will need to make sure first that you enhance your online story.

You can do this by changing the Instagram story highlights cover from the default view to the branded cover image.This is a very useful feature of Instagram that will enable you to group and save all those contents from your stories that are:

Important
Educational and
Entertaining.

These are very dissimilar to the regular Instagram stories that disappear after 24 hours. The highlights will be saved on your Instagram profile to custom categories. These highlights will be there till the time you delete these personally.

In order to make very impressive and appealing highlights, you must think of containers for those similarly themed Instagram stories that you want to share.

When you are done with adding those contents to your story, you can choose to highlight these contents by saving it to one of the respective and relevant containers.

Apart from that, you will also need to create and add relevant links to your Instagram Story so that it gives them all the more reason to click on it and visit and engage more effectively with your business profile thereby increasing the number of footfalls to your site.

As a useful part of this viral and more productive marketing concept you may reshare Instagram posts into the Instagram Story of your business profile. This you should surely do if the external posts compliment well with your product or service.

Therefore, to conclude it can be said that Instagram is the best way to drive social media traffic towards your website for doing better business.

Helpful Resources:

1. 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins in [2019]

2. Top Free Instagram Analytics Tools To Use To Measure Site Performance

3. Want To Increase More Instagram Followers? Here’re Surefire And Successful Organic Strategies

4. Myths of Buying Instagram Likes Affecting You to Grow

5. How To Utilize Instagram To Grow Small Businesses

Digital Marketing

5 Digital Marketing Skills You Can Turn Into A Side Hustle

In this article, you’ll learn some of the most common digital marketing skills you can turn into a side hustle. Continue reading to get more information.

Published

1 month ago

July 2, 2021

TwinzTech

5 Digital Marketing Skills You Can Turn Into A Side Hustle

If there’s something someone shouldn’t lack, then it’s a side hustle. This not only brings flexibility to one’s life but also financial freedom. If your main job ends, it’s a good feeling when someone knows that they’ll continue earning. The first thing to remember is that one has to identify the best side hustle that won’t inconvenience them or interfere with their main job.

Many people possess different skills, which can be turned into lucrative side hustles. Some of these skills fall under the digital marketing spectrum.

In this article, you’ll learn some of the most common digital marketing skills you can turn into a side hustle. Continue reading to get more information.

Table of Contents

1. Blogging And Copywriting

Blogging can be defined as photography, media, or writing which can be discovered online since it’s self-published. On the other hand, copywriting is the method of writing persuasive and promotional materials. The key goal of these written pieces is to motivate individuals to act, purchase, or click a given link, amongst others.

Copywriting and blogging are powerful digital marketing skills. To produce excellent content, one needs to be creative to pass a message on effectively.

Many companies own blogs. However, some don’t give them the required attention. One can approach these companies and earn money by copywriting and blogging on their behalf.

2. Social Media Advertising

Are you interested in advertising through social media? Can you come up with a uniquely targeted audience? If you can do certain two things, then you can turn them into a side hustle. All you have to do is see for clients and offer social media advertising on their behalf. This can be done on their online platforms of choice.

If you can create social media ads, this is an added advantage. This is because you can utilize the company’s brand and get a graphic designer to help you share the profit.

In this hustle, your major duties will be to create content, plan and arrange new campaigns. You’ll also be responsible for managing the company’s online communities and evaluating its reports. To be a social media manager, you don’t require a degree. You have to possess excellent skills in networking a thorough understanding of social media platforms.

3. Search Engine Optimization (SEO)

SEO is a method of improving a website to boost its visibility on the Internet. It makes a business website rank and emerges as one of the top results when individuals search a keyword on Bing or Google. This is a vital ingredient in online marketing.

SEO is a method of improving a website

As an SEO expert, you won’t have to write or create content. The skills needed are for you to determine the links and keywords to use and the capability to structure a website’s data to rank in a better way in search tools. Companies compete daily. However, some of them haven’t discovered the power of SEO in their business yet.

If you’ve got SEO skills, turn this into a side hustle and increase your revenue. To be in a better position, ensure that you’re also equipped with content creation and copywriting skills. This will be crucial in highlighting the changes that need to be implemented on the content without affecting the general brand messaging.

4. AdWord Search, Set Up and Management

Google owns and operates Adwords. It’s the most used way of advertising. Many businesses utilize Google advertising to get new clients and, in turn, grow their companies. AdWord search involves advertising through pay-per-click. Advertisers check the given keywords relevant to their company’s goods and services and bid. They display them to consumers, who use the given words in Google as part of their search question.

Someone who works at an online marketing agency can turn this into a lucrative side hustle. You can pick the AdWords skills you incorporate in your job, then leverage them to assist small-scale businesses that appear in the Google searches. All you’ve got to do is liaise with the business owners to pay you when people click the ads.

5. Social Media Marketing Specialist

Social media marketing specialists help businesses establish great digital ads. Creating ads, targeting unique audiences, comprehending online buying patterns, identifying funnel methods, and optimizing the ads for companies is a vital skill in the modern digital world.

The skills required include knowing how adverts work on social media platforms and the ability to strategize content.

Takeaway

The Internet has a lot of information concerning side hustles. Though some require high-tech knowledge, the above-mentioned digital marketing skills don’t require anything too complex. If you maintain any of the above, you can begin your journey to financial freedom by choosing the one that perfectly matches your daily routine.