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Advertising Products And Services On Instagram Increases Social Media Traffic

Advertising Products And Services On Instagram Increases Social media Traffic, Using Instagram to increase traffic to your official business page.

Published

3 years ago

August 25, 2019

Kristen Smith

Advertising Products And Services On Instagram Increases Social Media Traffic

If you are serious about driving more traffic to your official business page then Instagram will allow you to do so very easily. This is one of the most popular social media platforms in which tens of thousands of millions of people are hooked on at any given point of time. That means you will have multiple viewers to your site whenever you want.

However, this is not as easy as it is said or supposed to be. You will need a carefully designed plan to make the best of this most popular visual platform. Since this is a platform where you can post pictures and videos only, you will need to be more proficient in your planning to make the best use of it.

Remember, there will be no chance to post any text through which you can tempt the viewers to make a purchase. You will only have the pictures of your products as the only tool, which no doubt is a powerful one as it is believed that, ‘A picture speaks a thousand words.’ If only you have a properly crafted plan to post the pictures of your product on this platform, you will be certainly and significantly able to:

To create a better and more productive advertising
To boost your business profile among the users
To create more awareness of your brand amongst the users
To encourage the Instagram followers to visit your official website and eventually
To promote your product in a much better way so that the visitors end up making a purchase.

Now, the question is: how do you create a more compelling and creative ad. Read on to gain the required knowledge.

The basic form

The most basic form of Instagram advertising is lead ads. This is the ad form that collects all the necessary and valuable contact information of the visitors and from the potential customers. However, these lead ads are so created that it does not push them to make a purchase or off the platform.

If you want to create one of these lead ads you will requireto followthree easy steps such as:

Promoting a picture or post within the Instagram platform
Creating proper Instagram ads for the Facebook news feeds and
Creating Instagram Stories ads in Facebook Ads Manager.

Each of these three steps has its characteristics benefits to provide if followed specifically and strategically.

The Instagram pictures will tell about your product and how useful it is or even the people who are behind the creation of it. This will encourage them to know more about your product and eventually they will visit your official website thereby increasing the number of organic traffic to your site.

The Instagram Stories ads on the other hand typically appears above the Instagram feed of the users. These stories are usually viewable for only 24 hours from the launch pf the ad. These stories represent your product in the best possible way, if created properly, and therefore is considered as one of the best forms of advertising on Instagram. These stories are perfect for driving brand promotion and creating more product awareness. You can do this by announcing promotional offers or discount sales and even by calling for User Generated Content or UGC.

Finally, the Instagram Facebook ads will also prove to be very useful for creating better and more productive email marketing funnels. In order to do so you will require proper and better outlining of your ad sequence funnel. In addition to that you will also need to prepare better components for your campaign such as a thank-you page, a landing page, and more.

The eventual result of these lead ads is that you will not only increase the number of traffic for your site but will also increase the sales prospects as well as your business revenue.

Marketing through Instagram stories

In addition to creating the best advertising on Instagram, you and your business will benefit a great deal if you contribute to the Instagram Stories.

These stories will increase awareness of your brand
At the same time, it will keep the Instagram followers engaged more with your posts
It will also help themto know how useful your product can be in their daily life and eventually
It will tell how your product or services operate.

In order to ensure that it operates optimally and delivers the results just as you want, you will need to make sure first that you enhance your online story.

You can do this by changing the Instagram story highlights cover from the default view to the branded cover image.This is a very useful feature of Instagram that will enable you to group and save all those contents from your stories that are:

Important
Educational and
Entertaining.

These are very dissimilar to the regular Instagram stories that disappear after 24 hours. The highlights will be saved on your Instagram profile to custom categories. These highlights will be there till the time you delete these personally.

In order to make very impressive and appealing highlights, you must think of containers for those similarly themed Instagram stories that you want to share.

When you are done with adding those contents to your story, you can choose to highlight these contents by saving it to one of the respective and relevant containers.

Apart from that, you will also need to create and add relevant links to your Instagram Story so that it gives them all the more reason to click on it and visit and engage more effectively with your business profile thereby increasing the number of footfalls to your site.

As a useful part of this viral and more productive marketing concept you may reshare Instagram posts into the Instagram Story of your business profile. This you should surely do if the external posts compliment well with your product or service.

Therefore, to conclude it can be said that Instagram is the best way to drive social media traffic towards your website for doing better business.

Helpful Resources:

1. 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins in [2019]

2. Top Free Instagram Analytics Tools To Use To Measure Site Performance

3. Want To Increase More Instagram Followers? Here’re Surefire And Successful Organic Strategies

4. Myths of Buying Instagram Likes Affecting You to Grow

5. How To Utilize Instagram To Grow Small Businesses

Digital Marketing

Free Marketing Tools To Promote Blog Sites

To make your task easy, we have come forward with the best free marketing tools that you can use to solve your problems with blog posts.

Published

2 months ago

March 24, 2022

TwinzTech

7 Essential Web Development Tools For Students

If you are struggling with promoting your blog sites, you have arrived at the right corner, where you will come across the best tools that will serve your purpose of exploring.

But before I start, I would mention the WordPress Push Notifications that have entirely changed the marketing style across the globe and enabled you to promote your brands, bring more traffic to your blogs, and improve the blog sites.

And how can I forget the WooCommerce Push Notifications that have again been a blessing for your online business and have raised the growth of your business and made it more successful?

Everyone knows it is tough to survive in a market full of competition these days. It takes good strength to promote and market your blogs. Internet is full of blogs where the marketers put efforts to promote and fulfill the requirements of Google.

Choosing the right one needs wisdom and effort with plenty of blog promoting tools. A couple of free marketing tools help you enhance the traffic for sure. To make your task easy, we have come forward with the best free marketing tools that you can use to solve your problems with blog posts.

No one in this era of online business can ignore promotion. Techno-savvy customers are ready to see the promotions going on online, then why do we lack. Hence, it would help adopt practical online marketing tools to take your business to great heights.

When you desire to choose digital marketing tools, you must look for Search Engine Optimization, Social Media Optimization, and other trends. Our guide of marketing tools below will help you a lot without affecting your pocket. Let’s get started.

Table of Contents

1. Trello

Trello is a free-of-cost marketing tool that will help you manage your projects. The marketing strategy you decide to promote your business will only decide its height. You can surely use Trello to streamline your blog posts. Once you start using it, you will be able to notice the progress of your blog.

2. HubSpot CRM

An All-In-One free marketing solution for you is HubSpot CRM. It has come up with everything that you need to promote your business. It has three features that include CRM, marketing, and sales. Your marketing plan will reach another level of height with HubSpot. It enables you to get more traffic for your blog site. It will build your brand image too in the market and establish your name as well.

3. MailChimp

Although it is very tricky to choose the best way to promote your business because it cannot be ignored, when it comes to marketing your blogs via email, then MailChimp is the best. It helps you send as many as 12000 emails in a month to customers numbering 2000. You can also upgrade it if you wish to send to the number exceeding this limit.

4. WordPress

If you have a website or write a blog, WordPress is the best place that serves you online marketing tools. It is one of the most preferred tools for promoting blog sites that comes with search engine optimization SEO. You will be able to have SEO-optimized content at WordPress. You need not spend a single penny promoting your business here.

WordPress Push Notifications will promote your business by ringing out multiple opportunities for increasing traffic.

5. SurveyMonkey

Being one of the best and free marketing tools, it is the most popular too. You will be able to get in touch with your clients through SurveyMonkey using a set of questions related to your product. A detailed survey will help you establish communication with your target audience with the help of the internet, email, or cell phone.

6. Hotjar

To bring more traffic to your blog site, Hotjar is another good option to prefer. It has come up with a real-time record of the actions of the visitors. Along with promoting your site, you will be immediately able to note how your audience is behaving using its tools like click maps and heatmaps. Using Hotjar, you have the facility of designing your website according to the taste of your customers.

7. Canva

Visual content lays down more emphasis than writing. You can promote your business using graphics and expose it to the market. Canva helps you design using custom visual content. It is a free online tool for marketing and promoting your business with built-in themes and templates, making your task easy anytime from anywhere.

8. Moz Local

The best digital marketing tool to analyze the presence of your business in the market is Moz Local. It will help you to get your blog site listed with Google. It enables a business owner even to get information related to their business’s virtual appearance and keyword competitiveness. To have a potent tool to bring a competitive edge to your business is a boon.

9. Hootsuite

At any cost, you cannot ignore online marketing in this era where everything is online. To derive more traffic, you cannot ignore marketing. Hootsuite, a free marketing tool, makes your marketing strategy simple. It is in touch with the social media platforms, which allow you to manage the social media posts and check their performance.

10. Google Analytics

Another best online free marketing tool here is Google Analytics, an all-in-one package with the essential features needed to check the blog site traffic. It helps you know your visitors, what they prefer, and their behaviors on your site. Once you get an idea, you can manage your promotion accordingly and optimize your site using SEO tools.

In a nutshell

While you get so many options to resolve your problems or solve your purpose, you may get confused. You can choose any of the above means and indeed promote your business without any hesitation.

As technology has brought the significant advancements of all time, online marketing has become a boon for every organization. When it comes to WooCommerce Push Notifications, they are also another strength in promoting your business globally, as many have already benefitted.