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5 Tech Trends That Will Influence Your Marketing Strategies

Tech Trends That Will Influence Your Marketing Strategies If you want your company to become a unique innovation era, up to date with the Tech Trends.

Published

5 years ago

August 18, 2019

TwinzTech

Don’t allow your business to become the next tech dinosaur. Unfortunately, we have continually witnessed numerous firms who were relatively too slow in adapting to modern technology slowly getting overshadowed and ultimately becoming non-existent. If you want your company to make it through the unique innovation era, you will have to stay up to date with the newest tools, services, and of course technology! Be ready for the changes that are being made as well as how they may affect your industry.

5 Tech Trends That Will Influence Your Marketing Strategies

Here are 5 tech trends that may very well be the break or make of your business this year.
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Table of Contents

Rise of Authentic content marketing

While content marketing is not a new phenomenon, it, however, remains a fantastic marketing tool for typically small businesses that are tight on funds. By incorporating a blog to your site, you can spark interest in your services and products while also establishing your brand as a leader in the industry. One of the great ways of creating customer loyalty and brand awareness is writing about topics that interest your clients.

With the popularity of content marketing on the rise, it is crucial for your content to be authentic. Whether it is your blog post or social media post, ensure that there is a proper balance between pitching items to your clients and taking time to assist them to boost their business with some actionable advice.

Increase in demand for chatbots

65% of US millennial according to Capterra’s survey want to make use of chatbots when engaging with brands. With clients continuing to go online, you must establish the best possible online customer experience as you can. Chatbots running on your site ensure that clients can effectively get their questions answered at any time of the day/night even if you are doing different tasks.

AI-powered chatbots can work well in customer support, spectacularly expanding contract strategy with distinct controlled messages. These chatbots not only collect useful data but also evaluate and offer actionable data which can be used in enhancing the customer experience.

Voice search is slowly getting its footing

With the popularity of voice services such as Amazon’s Alexa, slowly rising, voice search is finding more and more usage across industries. As such, if your business is already online, people may find content marketing products or website through voice search now and years to come. Google outlines that more than 50% of typical searches are mobile searches. As such, marketers will have to start adapting to voice searches that currently comprise 20 % of typical mobile searches, something that is expected to continue its growth just as how mobile has.

Your marketing team must adjust their exclusive content strategy to not only answer the questions clearly but also be conversational. One way you can do this is working to offer FAQs (clear answers to queries) that clients occasionally have about their services/products to your website.

Video Wall for Marketing

Established in the 1980s, these are CRTs or televisions that render the gap found between screens seemingly unnoticeable. Video walls have multiple unique attributes and benefits including unmatched flexibility and display capacity.

Video walls offer your business a unique way to offer branding or some other useful marketing data or information to your clients subsequently creating a positive impact in a typical space while also capturing the attention of everyone on the distinct information or images you are displaying.

What’s more, because they are a group of displays, video walls may also be used in creating a complete image or subsequently dissected into varying parts so that multiple images can appear on individual screens. It is a worthwhile investment for your business marketing strategy.

AI for marketing

It is highly anticipated that artificial intelligence will play a significant part in marketing not just now but in the future. As part of this trend and evolution, we expect to witness brands incorporate human intelligence to AI making it more actionable and applicable to precise business goals.

While the advancement of technology does not alter the core marketing concepts, new technology however does nonetheless to magnify every failure and triumph, hence the need to get familiar with these five tech trends which will influence your marketing strategies.

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AI Tools

A Guide To Using AI for Knowledge Management

Using AI for knowledge management and to transform massive data pools into actionable insights is not just beneficial; it’s becoming a necessity to stay competitive.

Published

2 months ago

May 22, 2024

TwinzTech

In the digital era, the fusion of AI technology with knowledge management is revolutionizing the way organizations manage and exploit their informational assets. Using AI for knowledge management and to transform massive data pools into actionable insights is not just beneficial; it’s becoming a necessity to stay competitive. Keep reading to unlock the full potential of AI-driven knowledge management.

1. The Intersection of AI and Knowledge Management: A Synergy Explained

Knowledge management traditionally involves capturing, organizing, and distributing knowledge across an organization. When AI steps into this territory, the potential for enhanced efficiency and decision-making emerges. AI algorithms can sort through and analyze data at a rate no human can match, revealing patterns and insights that can be critical for strategic planning. This melding of AI with knowledge management practices is a modern alchemy, creating an invaluable resource.

One of the most significant benefits of integrating AI into knowledge management is the automation of data processing. AI systems can continuously learn from new data, refining their algorithms and providing even richer insights over time. Moving from static data repositories to dynamic knowledge hubs, businesses are now armed with constantly evolving intelligence. This represents a profound shift from data being a static historical record to a dynamic, predictive tool for decision-making.

Using AI for Knowledge Management is a top solution

Customization is another strong suit of AI in this space. Rather than one-size-fits-all information resources, AI can personalize knowledge dissemination to the needs of each employee. The focus moves beyond mere information access to ensuring the right knowledge reaches the right person at the right time.

2. Implementing AI in Your Knowledge Management Strategy

Transitioning to an AI-driven knowledge management system begins with identifying the scope and objectives of knowledge needed. Organizations must be clear about the kind of knowledge that is most valuable and how AI can aid in its cultivation and dissemination.

Following initial evaluations, the selection of appropriate AI tools and technologies becomes the next crucial step. There are various AI solutions designed for specific knowledge management tasks, from natural language processing for content analysis to machine learning models that predict trends and behaviors.

Integrating AI requires a cultural shift within the organization. Employee buy-in is crucial, and it is important to address any concerns about job displacement head-on. Training and educating the workforce on the benefits and use of AI systems can facilitate smoother adoption, ensuring everyone understands the role of AI as a partner, not a replacement, in the knowledge ecosystem.

3. The Impact of AI on Knowledge Retention and Dissemination

An AI chip sits in a computer

The true value of AI in knowledge management is often most visible when assessing knowledge retention and dissemination within the organization. AI-driven systems can significantly enhance the ability to capture institutional knowledge, store it and make it available in engaging, interactive formats that increase retention.

Analytics are also central to measuring the impact of AI on knowledge management. By evaluating these metrics, businesses can see whether the knowledge is being leveraged effectively, which areas may need more focus, and where improvements can be made.

Furthermore, AI can be a boon for training and development programs. By adapting to the learning pace and style of individual employees, AI can deliver personalized training recommendations and content, leading to more effective learning outcomes.

Altogether, AI is transforming the realm of knowledge management with its capacity to automate, personalize, and revolutionize how information is processed and utilized. Challenges notwithstanding, the rewards of integrating AI into knowledge management strategies are profound, paving the way for smarter.