Don’t allow your business to become the next tech dinosaur. Unfortunately, we have continually witnessed numerous firms who were relatively too slow in adapting to modern technology slowly getting overshadowed and ultimately becoming non-existent. If you want your company to make it through the unique innovation era, you will have to stay up to date with the newest tools, services, and of course technology! Be ready for the changes that are being made as well as how they may affect your industry.
Here are 5 tech trends that may very well be the break or make of your business this year.
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Rise of Authentic content marketing
While content marketing is not a new phenomenon, it, however, remains a fantastic marketing tool for typically small businesses that are tight on funds. By incorporating a blog to your site, you can spark interest in your services and products while also establishing your brand as a leader in the industry. One of the great ways of creating customer loyalty and brand awareness is writing about topics that interest your clients.
With the popularity of content marketing on the rise, it is crucial for your content to be authentic. Whether it is your blog post or social media post, ensure that there is a proper balance between pitching items to your clients and taking time to assist them to boost their business with some actionable advice.
Increase in demand for chatbots
65% of US millennial according to Capterra’s survey want to make use of chatbots when engaging with brands. With clients continuing to go online, you must establish the best possible online customer experience as you can. Chatbots running on your site ensure that clients can effectively get their questions answered at any time of the day/night even if you are doing different tasks.
AI-powered chatbots can work well in customer support, spectacularly expanding contract strategy with distinct controlled messages. These chatbots not only collect useful data but also evaluate and offer actionable data which can be used in enhancing the customer experience.
Voice search is slowly getting its footing
With the popularity of voice services such as Amazon’s Alexa, slowly rising, voice search is finding more and more usage across industries. As such, if your business is already online, people may find content marketing products or website through voice search now and years to come. Google outlines that more than 50% of typical searches are mobile searches. As such, marketers will have to start adapting to voice searches that currently comprise 20 % of typical mobile searches, something that is expected to continue its growth just as how mobile has.
Your marketing team must adjust their exclusive content strategy to not only answer the questions clearly but also be conversational. One way you can do this is working to offer FAQs (clear answers to queries) that clients occasionally have about their services/products to your website.
Video Wall for Marketing
Established in the 1980s, these are CRTs or televisions that render the gap found between screens seemingly unnoticeable. Video walls have multiple unique attributes and benefits including unmatched flexibility and display capacity.
Video walls offer your business a unique way to offer branding or some other useful marketing data or information to your clients subsequently creating a positive impact in a typical space while also capturing the attention of everyone on the distinct information or images you are displaying.
What’s more, because they are a group of displays, video walls may also be used in creating a complete image or subsequently dissected into varying parts so that multiple images can appear on individual screens. It is a worthwhile investment for your business marketing strategy.
AI for marketing
It is highly anticipated that artificial intelligence will play a significant part in marketing not just now but in the future. As part of this trend and evolution, we expect to witness brands incorporate human intelligence to AI making it more actionable and applicable to precise business goals.
While the advancement of technology does not alter the core marketing concepts, new technology however does nonetheless to magnify every failure and triumph, hence the need to get familiar with these five tech trends which will influence your marketing strategies.
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