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5 Tech Trends That Will Influence Your Marketing Strategies

Tech Trends That Will Influence Your Marketing Strategies If you want your company to become a unique innovation era, up to date with the Tech Trends.

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Tech Trends That Will Influence Your Marketing Strategies

Don’t allow your business to become the next tech dinosaur. Unfortunately, we have continually witnessed numerous firms who were relatively too slow in adapting to modern technology slowly getting overshadowed and ultimately becoming non-existent. If you want your company to make it through the unique innovation era, you will have to stay up to date with the newest tools, services, and of course technology! Be ready for the changes that are being made as well as how they may affect your industry.

5 Tech Trends That Will Influence Your Marketing Strategies

Here are 5 tech trends that may very well be the break or make of your business this year.
Let’s get started

Rise of Authentic content marketing

While content marketing is not a new phenomenon, it, however, remains a fantastic marketing tool for typically small businesses that are tight on funds. By incorporating a blog to your site, you can spark interest in your services and products while also establishing your brand as a leader in the industry. One of the great ways of creating customer loyalty and brand awareness is writing about topics that interest your clients.

With the popularity of content marketing on the rise, it is crucial for your content to be authentic. Whether it is your blog post or social media post, ensure that there is a proper balance between pitching items to your clients and taking time to assist them to boost their business with some actionable advice.

Increase in demand for chatbots

65% of US millennial according to Capterra’s survey want to make use of chatbots when engaging with brands. With clients continuing to go online, you must establish the best possible online customer experience as you can. Chatbots running on your site ensure that clients can effectively get their questions answered at any time of the day/night even if you are doing different tasks.

AI-powered chatbots can work well in customer support, spectacularly expanding contract strategy with distinct controlled messages. These chatbots not only collect useful data but also evaluate and offer actionable data which can be used in enhancing the customer experience.

Voice search is slowly getting its footing

With the popularity of voice services such as Amazon’s Alexa, slowly rising, voice search is finding more and more usage across industries. As such, if your business is already online, people may find content marketing products or website through voice search now and years to come. Google outlines that more than 50% of typical searches are mobile searches. As such, marketers will have to start adapting to voice searches that currently comprise 20 % of typical mobile searches, something that is expected to continue its growth just as how mobile has.

Your marketing team must adjust their exclusive content strategy to not only answer the questions clearly but also be conversational. One way you can do this is working to offer FAQs (clear answers to queries) that clients occasionally have about their services/products to your website.

Video Wall for Marketing

Established in the 1980s, these are CRTs or televisions that render the gap found between screens seemingly unnoticeable. Video walls have multiple unique attributes and benefits including unmatched flexibility and display capacity.

Video walls offer your business a unique way to offer branding or some other useful marketing data or information to your clients subsequently creating a positive impact in a typical space while also capturing the attention of everyone on the distinct information or images you are displaying.

What’s more, because they are a group of displays, video walls may also be used in creating a complete image or subsequently dissected into varying parts so that multiple images can appear on individual screens. It is a worthwhile investment for your business marketing strategy.

AI for marketing

It is highly anticipated that artificial intelligence will play a significant part in marketing not just now but in the future. As part of this trend and evolution, we expect to witness brands incorporate human intelligence to AI making it more actionable and applicable to precise business goals.

While the advancement of technology does not alter the core marketing concepts, new technology however does nonetheless to magnify every failure and triumph, hence the need to get familiar with these five tech trends which will influence your marketing strategies.

Helpful Resources:

1. 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins in [2019]

2. Do Human Translators Have a Reason to Be Afraid of Advancing Technologies

3. Artificial Intelligence And Its Demands To The Programmers

4. The Future Of Furniture Shopping: Augmented Reality Apps

5. How Augmented Reality Will Change The Future Of Design Industry In [2019]

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Artificial Intelligence (AI)

WORM-Compliant Storage: Exploring Write Once Read Many (WORM) Functionality

This is sometimes referred to as write once, read many, or WORM, compatible storage. With a name like that, it’s hardly surprising that many need help understanding it.

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How does WORM storage work

Organizations generate an immense quantity of data, yet sometimes they need or want to preserve it in an unalterable format.

For legal reasons, a non-profit organization may desire to keep its financial information in this format regularly. An institution may desire to save graduation records in this manner in case the actual records are lost in an accident. Businesses may desire unalterable records to avoid tampering, which might cover up fraud.

This is sometimes referred to as write once, read many, or WORM, compatible storage. With a name like that, it’s hardly surprising that many need help understanding it.

We’re here to help you get a grasp on things. Let’s go!

1. What Exactly Is Write Once, Read Many?

The simplest explanation is that it is immutable storage. You may write data to the storage device or medium just once. Following that, no one may legally alter the data in any manner.

CD-R discs are a basic kind of WORM storage. You may add data to the blank disk, but it will remain in that state indefinitely. You may damage or destroy the disk to prevent someone from accessing it, but you cannot modify the data contained in it.

WORM storage allows for repeated reads of the data. Assuming the disk or drive isn’t destroyed, there’s no practical limit to how often you can access the data.

2. How does WORM storage work?

There are two options for implementing WORM storage in your business. The first technique is hardware, which uses tape or a similar form of media that permanently stores data, making physical destruction of the WORM storage device the sole way to delete it.

Nonetheless, with many solutions migrating to cloud and SaaS services, selecting particular hardware might be challenging. However, many of these service providers now provide software-defined WORM solutions, which combine the flexibility of software with the strictness, security, and indelibility of hardware-based WORM.

Whether you utilize software or hardware to achieve your compliance objectives, the idea is the same. When someone writes data to a WORM disk, it remains there eternally. The assumption that you cannot alter the data on a WORM drive only refers to anything that has already been saved there; the ability to add new data is always available as long as there is adequate storage space on the drive.

Do you need WORM-compliant storage

3. Do you need WORM-compliant storage?

Unless your company works in the securities or healthcare industries, which are subject to SEC or HIPAA laws, there is likely no legal need to adopt write-once, read-many (WORM) compliant storage solutions. However, legal requirements are only one motivator for using WORM storage systems.

WORM compliant storage provides a key role in addition to regulatory compliance. For example, if you want to keep a safe archive of historically important documents, WORM storage is a wise solution. This guarantees that once data is written, it cannot be changed or erased, protecting the integrity and validity of critical documents over time.

Furthermore, in situations where internal workers may tamper with corporate documents, WORM storage adds an extra degree of protection. Creating immutable copies of papers makes it easy to check the correctness and validity of records, reducing worries about possible manipulation.

Likewise, WORM storage may serve as a protection for proof of trade secrets or intellectual property, providing a snapshot of data at a given point in time and preserving valuable assets from illegal changes or access. In conclusion, although WORM-compliant storage is not legally required for all enterprises, it provides essential advantages for data integrity, security, and crucial information preservation.

4. What are the primary advantages of WORM storage?

WORM technology protects businesses against many of the usual difficulties associated with data corruption and loss. The primary advantages of deploying WORM storage include:

Compliance With Industry Regulations

Using WORM storage helps firms comply with recordkeeping rules and laws. More than simply archiving data is required. Businesses must store their data in the right, unalterable format to comply with regulatory requirements and avoid significant fines and penalties.

Risk Mitigation for Poorly Archived Data

Companies must have a robust procedure for archiving all data. If information is needed as part of an audit or lawsuit and the required data is lost or damaged, difficulties (and penalties) will arise.

Better Information Security

WORM Storage secures precious and sensitive data and, more critically, prevents it from being doctored or changed. It guards against occurrences such as data being accidentally or purposefully manipulated.

Better Data Governance

WORM storage contributes to the present business-wide practice of rigorous and well-planned data governance. It also enables you to better adhere to the Electronic Discovery Reference paradigm (EDRM), a paradigm that describes the steps of the eDiscovery process throughout an inquiry.

5. Use Cases of WORM Storage

Professional content distribution includes financial records, police investigations, court testimony, computerized voting, and other applications in which data files must be safeguarded against manipulation or deletion, particularly when material is accessed, relocated, or transferred. Organizations transfer all data given over to the data investigation business onto WORM disks, ensuring that nothing changes beyond that point.

Transferring a read-only file across a network using encryption and passwords does not ensure that the file is original or untouched. Furthermore, it is usually preferable to enforce something in hardware rather than software since when the program is not operating, the data may be tampered with.

  • Corporate records
  • Financial and Insurance
  • Intelligence collection
  • Law enforcement
  • Electronic Voting
  • Court Proceedings
  • Medical Records and Devices
  • Public Records
  • Artificial Intelligence
  • Cyber-attack protection
  • IT security and log files

Conclusion

Write once read many compliant storage enables enterprises to safeguard information in a method that no one can tamper with. This may occur with something as basic as a CD-R or with software-based cloud storage.

The size of the data typically influences the medium used. You can keep a few papers on physical media without issue. Petabytes of data need a strong in-house storage ecosystem or a cloud storage provider.

If you decide to use a cloud storage provider, be sure to inquire about the retention term choices and redundancies.

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