Artificial Intelligence (AI)
The Future Of Furniture Shopping: Augmented Reality Apps
Augmented reality is one of the fastest-growing technologies in conjunction with smartphones at the moment. The future of augmented reality apps.

Augmented reality is one of the fastest-growing technologies in conjunction with smartphones at the moment. It is an interactive experience on your handset of the real-world environment around you. By using the smartphone camera, the objects that reside in the real world are enhanced by cleverly computer-generated perceptual information.
This is done across multiple sensory platforms such as visual and audio and offers users a truly immersive experience. One of the most talked-about apps that use augmented reality is Pokemon Go!, which has changed the way mobile gaming has developed. The advantage and popularity of augmented reality mean that many other industries have also adopted this type of technology. This is true for Interior design.
IKEA in conjunction with its catalog and store app has recently introduced an app called IKEA Place. The app allows customers to see how an item of furniture would look in the space they are considering. The great thing about the app is once the users are happy with the item they can then go ahead and purchase it straight from the app.
The app also works great for IKEA as not only can users use the app in their own homes they can also use them in-store to see available other products, and that might not be on display due to limited display space.
For example, customers will be able to point their smartphone devices at sofas with their augmented IKEA app open to see the range of colors and materials the sofa is available in. The IKEA Place app also lets users virtually place furniture in their homes via a 3D model, which is true to scale. This will boost Ikea’s profit as showrooms and displays demonstrate to customers how items and furniture can be placed to make them look appealing.
Augmented reality is not only helpful and slightly futuristic, but it also helps the customer save time and money concerning decorating and spaces. This is because now users can see exactly what they are buying and how it will look in the area you intend it for.
This saves customers trips to the store and instead allows them to make decisions from their smartphones in the comfort of their own homes.
To make augmented reality, apps like the IKEA place app costs a considerable amount of money. Putting together all the features that give the app its ability means to create a back-end infrastructure and an attractive design by developing a custom app.
Two significant components go into creating an AR app for retail, and that is a product catalog and an AR mode for products that require skilled 3D designers.
Typically the development process will include a back-end setup of all the connections between servers, the database, a website, an app, and a third-party service tool. After that, the UI/UX design will need to be implemented. A custom user interface, along with navigation and AR models with animations, will need to be set up.
3D models require much more intricate work, and so AR apps can take longer to develop in comparison to other apps. The last stage of the development process is gaining quality assurance to ensure it works well in practice.
There are many other popular apps that use AR for interior design, such as Houzz. Houzz, just like the IKEA app, uses AR and allows users to sift through many high-quality pictures of renovations and redecoration ideas to inspire them.
Image Source: The Verge
The app also uses the sketch feature, which will enable users to annotate and draw directly onto photos that are on Houzz. By simply selecting the “view my room” feature, the app uses the camera on the smartphone to see what products would suit the space. Once users are happy with the product, they can then go on to purchase it.
Although there are many AR interior design apps on the market, it’s essential to understand that this is the future of home development and designing. However, just like all things, there is a downside to having AR interior design apps. Firstly it pushes consumers away from spontaneous purchases.
The fact that users can see what they want in their houses via the app means they are less likely to walk into shops and purchase items spontaneously. Also, competitors who do not have AR apps will slowly get left behind as the online shopping trend continues to grow. With these factors to consider, one thing remains, and that is AR is undoubtedly here to stay.
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AI Tools
Unlocking Effective Customer Journey Management: Leveraging AI in Microsoft Dynamics CRM Services
Unlocking Effective Customer Journey Management: Leveraging AI in Microsoft Dynamics CRM Services. AI-driven CRM solutions have become a potent tool.

In today’s fast-moving corporate environment, (CRM) customer relationship management is more than a simple tool because of strategic necessity. For businesses that are trying to remain competitive and satisfy customer’s expectations, AI-driven CRM solutions have become a potent tool.
Table of Contents
1. How important is journey of a customer-
It is important to understand the connection of managing client journeys successfully before diving into the function of AI-driven CRM.
The path from initial awareness to final purchase is complicated for consumers in the digital era since they have so many options at their disposal.
It includes different help desks such as social media websites emails and more. Businesses obtain a competitive advantage by embracing and amplifying these experiences.
They are able to provide individual and experience forecast client demands and create experiencing connections. However, manually coordinating these journeys across several channels can be exhausting. Here comes the role of AI-driven CRM, such as Microsoft Dynamics CRM services.
2. Using AI to Gain Customer Insights
Deep customer understanding is one of the main advantages of AI-driven CRM systems.
To analyse voluminous client data, Microsoft Dynamics CRM services use advanced analytics and machine learning.
Previous buying habits, online activity and even social media sentiment research are included in this information.
By analysing this data the business can obtain a thorough snatch of the preferences problems and behavtof their customers.
Companies can adjust their marketing and sales tactics as a result because AI systems can spot underlying patterns that humans would overlook. Making personalised client experiences requires a high level of customer information.
3. Individual customer engagement
Effective management of the client journey depends on personalization. CRM platforms powered by AI, such as Microsoft Dynamics CRM services, let companies design highly customised interactions. They can use the appropriate channel to convey the appropriate message at the appropriate moment.
For instance, the CRM might automatically suggest related products or provide personalised promos if a consumer has expressed interest in a certain product category. According to historical behaviour, AI systems can even forecast when a customer is most likely to make a purchase, enabling firms to strategically time their marketing initiatives.
4. Improvement of Customer Support
Exceptional customer assistance is a key component of managing customer journeys. CRM solutions powered by AI have the potential to greatly improve customer service operations. AI-powered chatbots may respond quickly and accurately to common client enquiries around the clock.
Additionally, AI-driven CRM can help human customer support representatives by offering on-the-spot information during encounters.
For instance, if a customer calls with a problem, the CRM can show the agent’s screen pertinent data about the customer’s purchasing history and preferences. This enables the agent to deliver service that is more effective and individualised.
5. Automating Routine Work
A crucial component of AI-driven CRM solutions is automation. They can automate time-consuming, repetitive operations, freeing up personnel to concentrate on more strategic responsibilities.
For example, AI can automatically lead nurturing, email marketing campaigns and data entry.
Businesses may guarantee that clients receive notifications throughout their journey by automating these activities on time.
This improves consumer satisfaction and lowers the possibility of human error.
6. Sales Predictive Analytics:
AI-driven CRM has major advantages for sales teams as well, particularly in the field of predictive analytics. These systems can examine historical sales data and find trends that result in profitable transactions. They can forecast which leads are most likely to become clients, which helps sales teams focus their efforts.
Additionally, sales representatives can receive real-time recommendations and insights from AI-driven CRM during customer interactions. Based on the profile and behaviour of the consumer, it might, for instance, recommend upsell or cross-sell opportunities. This degree of assistance can greatly improve sales results.
7. Improvement of Marketing Campaigns
CRM powered by AI really excels in the marketing sector. By dividing up the client base into narrowly focused groups, these systems can optimise marketing strategies. In addition to suggesting the ideal times to send marketing messages, they may pinpoint the optimal channels for interacting with each category.
Additionally, AI-driven CRM can perform A/B testing on marketing campaigns to find the words, visuals, or deals that each segment responds to the most favourably. With this iterative process, campaign success rates increase and are continuously improved.
8. Security of Data and Compliance:
In today’s driven environment assuring data security and compliance with laws like GDPR is crucial.
CRM systems powered by AI, such as Microsoft Dynamics CRM services, come with advanced security measures. They set access controls, encrypt critical client data, and give audit trails to monitor data usage.
AI can also help automate compliance-related duties. It can alert users to possible data privacy violations and make sure that client data is managed in line with applicable laws, for example.
9. Scalability and integration:
Services provided by Microsoft Dynamics CRM are renowned for their adaptability and scalability. They can easily connect with other Microsoft tools and other programs to provide a cohesive ecosystem. This guarantees smooth client data flow throughout the business, giving a comprehensive understanding of the customer journey.
Additionally, AI-driven CRM solutions can scale to accommodate growing data volumes and consumer interactions as firms expand. This scalability guarantees that the CRM will continue to be a valued asset as the company grows.
Conclusion:
In conclusion, Microsoft Dynamics CRM services with a focus on AI-driven CRM play a crucial role in enabling organisations to manage customer journeys successfully. Deep consumer insights are provided by these technologies, which also allow for personalised engagement, streamlined assistance, task automation, and improved sales and marketing activities. Along with providing integration and scalability, they also place a priority on data security and compliance.
Businesses that use AI-driven CRM to their advantage will be better able to satisfy changing customer demands and create long-lasting customer relationships. The AI-driven CRM is the compass that leads enterprises on this trip to success since, in the digital era, managing customers means managing their journeys as well.
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