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3 Tips to Use Instagram to Drive Traffic to Your Fashion Website

Tips to Use Instagram to Drive Traffic to Your Fashion Website, Generating traffic to your fashion website or blog is imperative. Then, you need Instagram.

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Tips to Use Instagram to Drive Traffic to Your Fashion Website

Generating traffic to your fashion website or blog is imperative. Then, you need to know the nitty-gritty of Instagram, its tool, filters, and analytics to take your fashion business to the next level. Create high-definition Instagram photos and videos and integrate them into your site to drive loads of genuine traffic that converts.

Leverage Instagram’s visual content to connect with millions of users all over the world to drive user engagement. Today, the engagement rate is much more on Instagram than on other social media platforms such as Facebook, Pinterest, Linked In, and the like. The big names in the fashion industry make the most out of Instagram photos, videos, insights, and shoppable posts to drive traffic to their fashion website.

According to an article published on https://www.forbes.com, powerful and consistent use of Instagram will help popularize brands, thus building lasting business relationships.

So what are you waiting for? Join the bandwagon and optimize your fashion blog through quality traffic generation with Instagram visuals and tools. Here are three ways to do so:

1. Spend time researching Instagram to master it

You learn about the photo-sharing platform, tools, insight, filters, vertical videos, and stories. Once you study and discover the best features and options of Instagram more, you can reap the maximum benefits out of its tools and features. Take some time out of your busy schedule to learn how to leverage Instagram to back your fashion products displayed on your website.

Spend time researching Instagram to master it

Read more about Instagram for Business, Stories, Shoppable posts, and a host of other beneficial tools and options to promote your fashion website seamlessly. Use them to integrate spot highlights, fashion hacks, interesting news, and much more.

2. User-generated content

All buyers like to feel important and involved. Fashion brands mention their customers’ names to make them feel special. For example, if your buyer is wearing the best leather shoe bought from your fashion website and posts his selfie on Instagram, like and share his post to make him feel good.

Big shots in the fashion industry often use User-generated content to make customers promote your fashion items among their family and friends. It will make your fashion website popular, and people will come to know about your business and products. It is the easiest way to garner more likes, comments, shares, and traffic to your website. Moreover, user-generated content has more engagement rates than standard or generic posts on Instagram.

3. Focus on paid Instagram ads

You can pick from three options when it comes to paid ads, including video ads, carousels, and photo ads. As far as image and video ads are concerned, they are standard Instagram posts appearing natively in users’ feeds no matter whether they follow your fashion Instagram page or not. When using carousels, they are the same as photo ads letting potential buyers swipe to view more images. When more people click on these ads, it helps to drive traffic to your fashion website.

4. Conclusion

Instagram is a need for fashion brands, big or small, because the industry often uses stunning visuals. Try these hacks to drive traffic to your website and generate sales.

Walter Moore is an experienced digital marketer and has helped e-commerce businesses in all niches gain real Instagram followers with his effective marketing strategies and guidance.

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E-commerce

How To Prevent eCommerce Fraud

While it’s not possible to protect yourself against all online threats, below are some of the most common types of eCommerce fraud – plus tips on how to help minimize exposure.

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4 Proactive Security Measures Your Online Business Needs

There are anonymous hackers all over the globe who work around the clock trying to bypass your company’s security defenses. Larger organizations likely have the resources to defend themselves against eCommerce fraud and other malicious attacks, but this doesn’t mean they’re immune to breaches, as we’ve witnessed in the news.

This isn’t always true for smaller companies. Inc. reports that an estimated 60% of small businesses go under within six months of being breached.

While it’s not possible to protect yourself against all online threats, below are some of the most common types of eCommerce fraud – plus tips on how to help minimize exposure.

1. Card testing fraud

Criminals often test stolen cards by running tiny transactions first. While it may be attractive to overlook a few lost pennies here and there, every dollar in direct theft can translate up to $3 in hidden costs due to fees and penalties.2

Protect yourself by using fraud management filters to set minimum transaction amounts for online orders. If your lowest-priced item is $2, the smallest approved transaction should be that amount or higher.

2. Stolen credit card fraud

If you sell physical goods, watch for this scam. Thieves use stolen cards to buy products before having them sent to a reshipper for collection. However, using fraud filters can help you flag orders where the billing and shipping addresses don’t match. The sale might be a legitimate one, but it won’t go through until you’ve had time to investigate.

Security is a major business objective

3. Account takeover fraud

Cybercriminals can do a lot of harm if they gain access to your customers’ or employees’ login credentials. Fortunately, you can help limit this practice by:

  • Restricting employee access to sensitive data on a need-to-know basis (also known as the principle of least privilege)
  • Mandating longer passwords for all logins – complete with symbols, numbers, and mixed-case letters
  • Requiring two-factor authentication (2FA) in which employees and customers must pass additional verification steps (beyond the usual username and password)

4. Chargeback fraud

Also known as “friendly” fraud, this scam involves customers who buy from you online pretending that:

  • They didn’t place the order
  • The package never arrived.
  • The package arrived damaged.

Proving that you’re in the right can be tough, which is why chargeback fraud results in $30 billion in annual losses for online businesses. You can help reduce the frequency of this scam by:

  • Making it easier for customers to request refunds with a clear return policy
  • You are adding tracking and signature requirements to outgoing packages so you can verify delivery independently.
  • Disabling guest checkout to make anonymous online ordering impossible

Even with a huge budget and an experienced security team, thwarting every cyberattack is not always possible. It is figuratively an arms race, with criminals constantly devising more inventive methods of bypassing security protocols and gaining access to sensitive information. However, those who build the strongest defenses have the best chances of avoiding the worst attacks.

For a more comprehensive overview of eCommerce fraud prevention tips and strategies, see the accompanying resource.

This information is provided for informational purposes only and should not be construed as legal, financial, or tax advice. Readers should contact their attorneys, financial advisors, or tax professionals to obtain guidance concerning any particular matter.

  1. “60 Percent of Small Businesses Fold Within 6 Months of a Cyber Attack. Here’s How to Protect Yourself,” Inc., 7 May 2018
  2. “CNP Fraud Costs US Merchants $3.36 for Every $1 of Direct Fraud Loss,” CardNotPresent, 30 July 2020
  3. “13 Scary Chargeback Facts,” Chargebacks911, 20 October 2020

How To Prevent eCommerce Fraud

Fiserv, an eCommerce platform provider, created an infographic.

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