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E-commerce

3 Tips to Use Instagram to Drive Traffic to Your Fashion Website

Tips to Use Instagram to Drive Traffic to Your Fashion Website, Generating traffic to your fashion website or blog is imperative. Then, you need Instagram.

Published

4 years ago

August 17, 2019

Walter Moore

Tips to Use Instagram to Drive Traffic to Your Fashion Website

Generating traffic to your fashion website or blog is imperative. Then, you need to know the nitty-gritty of Instagram, its tool, filters, and analytics to take your fashion business to the next level. Create high-definition Instagram photos and videos and integrate them into your site to drive loads of genuine traffic that converts.

Leverage Instagram’s visual content to connect with millions of users all over the world to drive user engagement. Today, the engagement rate is much more on Instagram than on other social media platforms such as Facebook, Pinterest, Linked In, and the like. The big names in the fashion industry make the most out of Instagram photos, videos, insights, and shoppable posts to drive traffic to their fashion website.

According to an article published on https://www.forbes.com, powerful and consistent use of Instagram will help popularize brands, thus building lasting business relationships.

So what are you waiting for? Join the bandwagon and optimize your fashion blog through quality traffic generation with Instagram visuals and tools. Here are three ways to do so:

Table of Contents

1. Spend time researching Instagram to master it

You learn about the photo-sharing platform, tools, insight, filters, vertical videos, and stories. Once you study and discover the best features and options of Instagram more, you can reap the maximum benefits out of its tools and features. Take some time out of your busy schedule to learn how to leverage Instagram to back your fashion products displayed on your website.

Spend time researching Instagram to master it

Read more about Instagram for Business, Stories, Shoppable posts, and a host of other beneficial tools and options to promote your fashion website seamlessly. Use them to integrate spot highlights, fashion hacks, interesting news, and much more.

2. User-generated content

All buyers like to feel important and involved. Fashion brands mention their customers’ names to make them feel special. For example, if your buyer is wearing the best leather shoe bought from your fashion website and posts his selfie on Instagram, like and share his post to make him feel good.

Big shots in the fashion industry often use User-generated content to make customers promote your fashion items among their family and friends. It will make your fashion website popular, and people will come to know about your business and products. It is the easiest way to garner more likes, comments, shares, and traffic to your website. Moreover, user-generated content has more engagement rates than standard or generic posts on Instagram.

3. Focus on paid Instagram ads

You can pick from three options when it comes to paid ads, including video ads, carousels, and photo ads. As far as image and video ads are concerned, they are standard Instagram posts appearing natively in users’ feeds no matter whether they follow your fashion Instagram page or not. When using carousels, they are the same as photo ads letting potential buyers swipe to view more images. When more people click on these ads, it helps to drive traffic to your fashion website.

4. Conclusion

Instagram is a need for fashion brands, big or small, because the industry often uses stunning visuals. Try these hacks to drive traffic to your website and generate sales.

E-commerce

4 Communication Tools You Need to Integrate in Your Ecommerce App

Nevertheless, the right communication tools can help you improve your eCommerce app by boosting customer satisfaction. Here are four channels you need to integrate.

Published

7 months ago

September 9, 2022

TwinzTech

Digital Transformation 4 Key Tools That Lead to Success

Communication features are a crucial element of eCommerce apps. But it can be easy to neglect this aspect between making sure that the products display correctly and the payment methods all work.

Nevertheless, the right communication tools can help you improve your eCommerce app by boosting customer satisfaction. Here are four channels you need to integrate.

Table of Contents

1. Live Chat

To begin with, live chat should be a standard feature of any eCommerce app.

It provides a quick and easy way for potential buyers to reach out to sellers if they have questions about their products. Ultimately, this helps increase engagement and reduce cart abandonment.

The same is true when it comes to customer care. Having a support team member only a click of a button away can help resolve any issues instantly.

2. Voice and Video Calling

Another communication channel that more and more eCommerce apps are integrating is voice and video calling.

Calls are still the single most popular method of communication for customers to reach out to businesses. It allows people to get answers fast and establish a real human connection.

Integrating voice and video calling directly into your eCommerce app, rather than just listing sellers’ numbers, for example, has several advantages.

Most significantly, it increases trust. Potential buyers no longer have to call an unknown, potentially foreign, number. Instead, they can reach out directly to the safety of your app.

7 Effective Tactics To Boost Ecommerce Sales

3. Chatbots

Chatbots are a third communication tool that is fast becoming standard for eCommerce apps.

Many inquiries, especially in customer service, are routine issues. Questions about order status and delivery delays. Trouble accessing user accounts. Problems with return shipments.

In-app chatbots are fantastic at handling these issues. This increases customer satisfaction, as user questions are answered swiftly and thoroughly. It also frees your human agents to deal with more complex issues and assist customers who need it most.

4. Contact Forms and Ticketing

Finally, the classic customer service communication method should still be a staple part of any modern eCommerce app: contact forms and ticketing.

Many people prefer to leave a formal paper trail when something goes wrong with an order, a payment, or an app itself. Contact forms and ticketing systems can help them do just that.

You can provide different forms custom-tailored to the most common issues customers reach out to you for. It’s even possible to include a drop-down menu to let customers specify directly which of their orders is the subject of their inquiry.

In addition, a well-designed form is easy to implement and intuitive for people to fill out.

Once they’ve submitted it, they’ll get a formal notification that their request has been noted and will be treated as soon as possible.

5. Final Thoughts

A well-chosen selection of communication features can take any eCommerce app to the next level.

By integrating channels such as live chat, voice and video calls, forms, and chatbots, you can ensure that all of your users’ questions are answered immediately and get the best experience possible from your app.