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Top 7 Logo Design Trends [2019]

Top 7 Logo Design Trends you should know in 2019. To make your logo more effective, it is necessary to keep an eye on the merging trends.

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Top 7 Logo Design Trends 2019

How do you identify a brand or a company? With its logo! Your brand’s logo is a way of visual communication of the brand, so its creation is very crucial as it speaks for your brand. But how can you make it unique and special from others? It is its designing that makes it remarkable and relevant to your services.

Logo Design Trends

To make your logo more effective, it is necessary to keep an eye on the merging trends. With passing time, the designers are using different patterns and logo templates to design your brand identity. You will learn here about the top trends that help you to design logos, which makes a lasting impression by staying in trend for years.

Say More With Less

While creating a logo, it would be better to go with the simplest designs. The more complicated the design will be, the more difficult it would be to understand for your users. Design a simple, clean, and distinctive logo that could easily catch the attention of the viewers. The purpose-driven logo should be a practical one, that explains your brand in fewer words.

When the designed logo is easily understandable by the onlookers, it will manage to drive more internet traffic to your real estate business, company, or brand. This happens because the design conveys the message effectively to your potential customers.Your audience would easily recognize and remember these types of logo.

Handwritten Logos

With the evolution of vector training, scanners, and light pens, the conversion of handmade designs to its digital versions is easy. It is also in trend these days and delivers authenticity with a personal touch to the design.

Your brand gets a friendly image with this style.

These types of designs are preferred more by the brands of the food industry, as they can grab the attention quickly. You can often view them in the logo of restaurants or cafe.

Here the selection of fonts is a valuable asset; you need to focus more on typography. Only then you would be able to create famous brand’s logos with the handwritten designs. Use it creatively to stand out among your competitors.

The hand-drawn logo is the best way to represent your brand in a creative style. Moreover, the handwritten style doesn’t seem to be out of trend for an extended period, as it is also seen in brochures and packaging designs.

Geometric Designs

All the shapes in the geometry have a meaning. As the logos are also symbolic, so the combination of geometry and logo can do wonders. With the guide to design crowdsourcing, the most complex figure can be easily simplified. Use geometric shapes in a well-organized and readable manner.

Whether you are opting for a flat or 3-dimensional logo, geometric designs are to grab the brand’s essence and convey it to your customers in an elegant manner. Designers when pair the geometry with the vibrant colors, the compositions becomes more catchy and friendlier.

The combination of cold shapes with warm tones of colors can let you enjoy the best of both in your logo. Mix and match the geometric shapes with the best color palettes and design a clean logo that delivers a strong message about your brand.

Use Bright and Purposeful colors

The present logo design trends that are topping the chart from the past many years include bright colors in them. They even include a combination of vibrant colors. Bright colors enhance the message that logo wants to convey and is easily adaptable by different brands.

Explaining your brand with colors is an innovative way, as the brand’s message is relying on the selection of colors. The choice of the right color palette is necessary to enable your brand to communicate effectively. To attract the attention of the customer with different buying behaviors, the designers use the colors carefully. The chosen unique palette will make your brand stand out from the rest by conveying the meaning of it.

Most of the business prefers a flat logo. If you are also one of them, you can use colorful 3D logos that are currently trending in the market.

Use Negative Space

If selecting a color palette seems a bit confusing to you, then utilizing negative space in your logos can help you deal with limited colors. While using negative space to create the best logo, you are combining different styles like an illusion and minimalist logos for designing unique logos.

While creating logos, it is necessary to add a call to action in your logo. Add email signatures to let the viewers contact you upon viewing your logo. You can search for email signature examples to add them creatively in your designs.

Wrap-up

Usually, a company that creates its logo won’t opt for changing it for years. But to remain active with the latest trends, it is necessary to keep on updating it with minor changes. This will help you not to let your design look outdated. Follow the above-discussed tips to create interesting and impressing logo designs that represent your business.

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We are an Instructor's, Modern Full Stack Web Application Developers, Freelancers, Tech Bloggers, and Technical SEO Experts. We deliver a rich set of software applications for your business needs.

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Marketing

Take your corporate marketing to the next level with these social media tips

The web and, in particular, social media have democratized publishing and allowed firms to reach a global audience at a fraction of the cost of traditional media channels.

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How can Healthcare Companies Leverage Email Marketing Campaigns

In today’s modern multimedia world, it’s easier than ever for companies to market and promote themselves to a wider audience. The web and, in particular, social media have democratized publishing and allowed firms to reach a global audience at a fraction of the cost of traditional media channels.

Once marketers were limited to just four primary vehicles for advertising and promotion (TV, radio, print, billboards), with the advent of websites and social channels, there are more routes for marketing than ever.

1. Maximizing your marketing means having a structured promotion strategy.

While there’s certainly no denying that the social channels have opened previously unimaginable opportunities for extending your market and finding new business, to get the best from social media requires having a structured plan of attack. There’s little point in just aiming to increase your audience without first knowing who they are and what channels they’re most likely to use.

The first step in any marketing plan should be to consider what your business offers and the typical demographic of your customers. By understanding how your customers think, the social media channels they’re most likely to use, and the best ways to reach them, you’ll be in a stronger position to design a cohesive marketing plan that will have the most significant benefit for your firm.

2. Study how your rivals attract new customers

One of the best ways to understand your target market is to study how your rivals reach out to their clients. These days, having a presence on major channels like Facebook and Instagram should almost be a prerequisite, but that doesn’t mean there aren’t multiple other routes you could consider – tactics that may have a more significant impact depending on your market.

Rule 101 of social media marketing – choose the proper channels that are likely to have the most significant impact.

As mentioned above, the leading social media channels like Facebook should be on your list, but many other platforms could bring you better results. For example, suppose your company primarily sells goods of interest to women.

Social Media Ads

In that case, you may well find Pinterest, with its primarily female user base (estimated to be around 77% women), could be a more valuable asset for your firm. It’s also worth noting that, as Pinterest features mostly photo and video content, if you have particularly attractive or striking media to showcase, this platform could also work well.

Likewise, millennials have been moving in their droves from Facebook to Instagram in recent years. Ironically, these two channels are owned by the same company – the newly named Meta (previously Facebook) – but that still hasn’t stopped the near-constant move to the platform. Consequently, if you a run a firm that offers goods or services to the younger market, you should think about engaging more on Instagram.

3. Tips to make the best of your social media marketing

Once you’ve selected how you’re going to reach and engage with your audience, the next step is to develop a strategy. Some aspects of social media marketing you should consider include:

a. Think about the time you post and create a calendar for the best effect:

Most social media marketing experts suggest certain times are more effective than others to post – and these typically vary from channel to channel. By creating a schedule and calendar, you’ll be more likely to hit these target points – plus, you will be able to monitor the effectiveness of your posts.

With that in mind, you should also think about understanding how well your posts have been received by monitoring likes, shares, comments, etc. For example, using Facebook analysis tactics will help you hone your content and time of posting better.

b. Don’t post too often:

One of the most common mistakes firms make when promoting themselves on social media is to think that they should post as often as possible. As with so many other aspects of life, less is often more when it comes to social media promotion, so think carefully about what you publish – and how often. Limiting your posts to only the most engaging subjects will likely generate a positive reaction.

Online Social Media Platform Instagram Followers And Likes

c. Put work into your video content:

Of all social media posts, video has a proven track record of having the highest engagement rate and is most likely to generate interest. However, unless you have skills in producing video in-house, you should enlist the help of a professional video and editing company.

d. Post content that encourages interaction and engagement:

The underlying premise of social media is that it should be social – and by that, marketing specialists suggest you should try to post content that encourages a reply from your viewers. This could be as simple as posing a question or running a survey. Anything that helps your viewers interact with your content will help build your following and generate a stronger relationship with your business.

It’s also worth remembering that if one of your followers (or even just a casual visitor) likes, shares, or comments, it’s highly likely that their followers will also see your post. Research suggests the average Facebook user has 338 friends – meaning if just one user engages with your content, that same post will likely reach most of those 338 users (and so on if another user engages).

e. Make sure you reply to comments and address potential problems:

Again, in the interests of being social on social media, you should reply to comments quickly and address any potentially negative problems with what you post. It’s doubtful you’re going to get your content posts right 100% of the time – but making sure you reply to negative feedback (and even positive feedback) is essential for making your audience feel involved and giving that all-important impression that your company is listening.

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