Connect with us

Business

Important KPIs and Marketing Metrics You Need to Be Tracking

Important KPIs and Marketing Metrics You Need to Be Tracking. marketing efforts & key performance indicators (KPIs) to monitor all relevant factors in each campaign. It will help you determine which strategies proved to be successful.

mm

Published

on

There will always be a bit of uncertainty in every marketing campaign since you can’t predict how customers will react. But what you can do is use marketing efforts and key performance indicators (KPIs) to monitor all relevant factors in each campaign. It will help you determine which strategies proved to be successful, and which did not. The following KPIs and metrics are vital for measuring your success.

1. Conversion rate

Boosting sales is the most significant and almost entire purpose of a marketing campaign. Converting leads into customers has to be your primary goal. Otherwise, you won’t have any success in your business. Even though sales are always the highest priority, conversion doesn’t always necessarily mean sales. It also includes different activities such as account creation, email subscriptions, etc.

In the end, the conversion rate will help you analyze your marketing efforts when you promote a service or product. If you don’t have many conversions, you’ll know that you have to fix some issues. On the other hand, if you develop constant, good conversions, it means that your marketing efforts are paying off.

2. Calculate inbound marketing ROI

You have to analyze your monthly and annual performance, and one of the most excellent tools to calculate it is inbound marketing return on investment. Every business has multiple marketing activities, but some of them don’t return your money in the end. Therefore, track all your movements throughout the year and let ROI determine the future of each of these activities.

Not only that, you don’t want to lose more money on ineffective actions, but you also need to set up strategies for the next year. And the only way to know how to decide which tactics to keep and which ones to get rid of is to calculate inbound marketing ROI.

3. Website Traffic

It is impossible to run a business nowadays without an excellent website. It is essential for your advertising efforts as well as sales. Before any of your potential customers decide to buy your product or service, they will come and check your website first. It will happen every time. Therefore, your website traffic is an insanely important metric.

Website Social media and mobile traffic

You will know precisely how many consumers reach your site, and also, you’ll be able to determine the source of your traffic. There are multiple ways of driving leads to your website – social media channels, Google ads, etc. That way, you will find out how big your organic and paid reach are.

4. Social media and mobile traffic

The social media traffic is vital for every marketing campaign. To be able to measure it, you have to include the following metrics – the number of lead and customer conversions and the percentage of traffic on each channel. Usually, it is best to focus on the most popular platforms, such as Facebook, Instagram, and Twitter.

Also, mobile traffic is hugely significant in modern business. Not only do you have to pay attention to conversion and bounce rates from mobile devices, but you can also get customer feedback through SMS surveys. Almost all of your customers have their smartphones in their pockets, and it is not that hard for them to dedicate two minutes of their time to answer a few questions.

5. Retention rates

Generating new customers and retaining old ones are two crucial factors for every successful marketing campaign. A loyal customer base is essential for business success and profitability. In most cases, the new customer will purchase one or two products in the beginning only to check them out. On the other hand, a repeat customer will spend a lot more money when he comes back to your website because he was already satisfied with a previous purchase.

Therefore, setting up customer retention KPIs is vital for measuring the success of your marketing efforts and sales. If the results are not as good as you wanted, try to do everything you can to fix issues and improve the retention rate. You can also get the information from the customer’s feedback and see if they have addressed any problems.

Remember, each marketing campaign is unique, and to be successful, it has to be tracked. Only that way will you be able to analyze the results and not repeat the same mistakes.

Helpful Resources:

1. 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins

2. 16 Best Free SEO WordPress plugins for your Blogs & websites

3. 16 Most Important On-Page SEO Factors To Boost Your Ranking Faster in Google

4. SEO in 2019 [Tactics That Work] & How To Learn SEO in 2019 Hustle-Free

5. What are On-Site (On-Page) and Off-Site (Off-Page) SEO?

6. 5 Successful SEO Link-Building Strategies

7. Top 5 SEO Audit Tools You Should Use For Technical Analysis

8. How Can You Improve The Web Ranking For Your Website?

9. A Guide on how to create an SMS campaign

We are an Instructor, Modern Full Stack Web Application Developers, Freelancers, Tech Bloggers, and Technical SEO Experts. We deliver a rich set of software applications for your business needs.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

5 Mistakes To Avoid If You Are Going To Self-publish Your Book

To help you address any potential questions you may have, we’ve put together a list of 5 mistakes to avoid if you’re going to self-publish your book.

mm

Published

on

5 Mistakes To Avoid If You Are Going To Self-publish Your Book

Self-publishing your book essentially means being your own editor, designer, proofreader, and marketer, not to mention the fact that you also have to write your book. There are many tasks and it will be the first time you face any of them.

For many first-time authors, this process can seem a little overwhelming. After all, how can you be sure you’re on the right track to making your book a success? To help you address any potential questions you may have, we’ve put together a list of 5 mistakes to avoid if you’re going to self-publish your book.

1. “What matters is the inside”

Well, you’re not wrong. Content is king, and it will be what determines the long-term success of your book. However, we often see that authors who make this their mantra end up severely neglecting the more superficial but vitally important elements such as book writing service, formatting, and well-written descriptions. The irony is that if you don’t put effort into the outside of your book, people will never see the inside. It’s really a bit like going on a date, what’s important is the inside, but you have to fix the outside so that people are curious about the important things.

You may not have all the necessary skills in your pipeline, but it is definitely possible to self-publish a professional-quality book (both in terms of content and exterior) without necessarily having any experience. We’ll tell you more throughout this article, and of course, you can always browse our Help Center and blog for more tips, tricks, and guides for self-publishing your book.

2. Ignore criticism and/or comments

One of the best things about self-publishing your book is that you have the freedom to write about topics that tend not to have been explored in mainstream literature. Many publishers do not dare to touch on these topics for fear of not getting a return on investment or because they are niche genres with few but very passionate fans. This can sometimes lead authors to be a little overprotective of their ideas and dismiss any criticism or comments, constructive or otherwise, usually to the detriment of the final product.

Don’t get us wrong here: we’re not saying you should sell out or compromise your creative identity. If you’re not happy with the book, there’s no point in writing it in the first place. However, self-publishing also means self-publishing (for the most part), and that requires a certain objective perspective. That’s why we always recommend that at least two people you trust to read and comment on your work before publishing it.

This is especially true if you want to sell your books once you’ve published them. Getting a couple of people to read and review your book before publication can help eliminate some of the errors you may have missed, plot holes, or undesirable story elements.

3. “My target audience is everyone”

We hear this a lot. There seems to be some widespread misunderstanding about the topic of the target audience, what it is for, and why it is important.

First, let’s eliminate the most common misconception: having a target audience does not mean that said audience is the only one who will buy your book. If you define your target audience as young adults between the ages of 15 and 20, it doesn’t mean you’re actively discouraging people outside that age range from buying your book.

All it means is that you are adapting your writing, your themes, and the aesthetics of your book to make it more appealing to your chosen demographic. It is to ensure thematic focus and aesthetic coherence in your work. This is important because it gives your book its identity.

Mistakes you should avoid if you are going to self-publish your book

4. Thinking that you don’t need marketing to self-publish your book

Marketing is usually one of the topics that authors who are going to self-publish their book have the most problems with. After all, most writers don’t want to become authors for the love of marketing. However, it is one of the essential components to the success of a self-published author.

Unfortunately, we often see writers who only make a token effort to promote their books, or worse, ignore it completely and think that interested readers will find it. While that may be the case for some of them, the vast majority of your potential readers won’t be able to find your book amid all the noise on the Internet these days. Plus, even if interested readers found your book on their own, do you really want to waste the opportunity to sell hundreds of copies with a well-designed marketing campaign?

If you don’t know anything about book marketing, we suggest you check out our guide on how to promote your book. We also have an article on our blog memoir ghostwriting services dedicated to book marketing on social media that you might also be interested in.

Don’t waste time and start promoting your book before its publication! Do some research on your target audience and choose communication channels accordingly. There are several different approaches you can take depending on the context, but the three articles mentioned above will help you get off on the right foot.

5. Assume that people don’t like your book

Sometimes, even if you have put all your soul and love into self-publishing your book, the sales of your works may not go as fast as you expected. Many writers mistakenly interpret this slow start as an indication that their book is a failure, universally hated by everyone, and then give up on writing.

It’s a shame when this happens because most of the time it takes very little to see almost instant improvements in sales numbers. So don’t give up! We are here to tell you that this is perfectly normal and that you should not feel defeated by it. Your book, in all likelihood, is not the problem here. Instead, the problem is often that people simply don’t know your book exists. If you read the previous points we covered in this article, you should already have a pretty good idea of ​​what may have happened and what you can do to fix it.

Usually, the answer is that you need to spend more time and effort on marketing. However, it might be worth asking more people to give you feedback on your book, both in terms of the content and the cover, to see if there is anything you can change to make it more appealing to a wider audience. However, it’s not going to happen overnight, so don’t be discouraged by a slow start. Keep up the good work and spread the word!

Continue Reading
Advertisement
Advertisement
Electronics2 days ago

How Skilled are Product Engineers?

Business7 days ago

5 Mistakes To Avoid If You Are Going To Self-publish Your Book

AI Tools1 week ago

Unlocking Effective Customer Journey Management: Leveraging AI in Microsoft Dynamics CRM Services

Games1 week ago

Exploring the Mystique of Fighting Games: An In-Depth Odyssey

Business2 weeks ago

How Music Can Impact Your Customers’ Experiences Grocery Stores

Computer Network2 weeks ago

Print Anywhere, Anytime: A Step-by-Step Guide to Connecting Your Printer to an iPhone

Business2 weeks ago

How are NFC Business Cards Useful for Professionals?

Big Data2 weeks ago

Object Lock: The Key to Immutable Data in Modern Tech

Software3 weeks ago

Overcome the Complexity Associated With Salesforce Testing Automation

Insurance3 weeks ago

Why It Is Not a Good Idea to Surrender Your Term Insurance Policy?

Advertisement
Advertisement

Trending