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10 Most Successful Marketing Techniques to Grow your WooCommerce Store

Here are the top 10 most successful marketing techniques for WooCommerce Store. These techniques will help to increase the growth of your WooCommerce Store.

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WooCommerce Successful Marketing Techniques

You can be surprised to know that WooCommerce employs a little more than a third of all existing stores on the Internet. It is a commercial plugin that runs on the well-known multi-purpose WordPress platform. In today’s highly competitive business environment, it is very important for a store owner to promote his/her WooComemrce store by using different marketing techniques to be able to attract customers and sell more products. How they can do this?

Let’s find out.

1. A Comprehensive Marketing Research At First

A Comprehensive Marketing Research At First

Always remember that Comprehensive marketing research creates a basis for making decisions about the strategy and program for developing the business and future marketing activities of a company. So, it is recommended that you must, first of all, conduct marketing research to identify the potential customers, their preferences, likes and dislikes, main competitors, etc. This will enable you to analyze the needs of consumers and determine specific marketing strategies as per set goals and strategies. You can use Marketing research tools to conduct marketing research and gather the required data easily & quickly.

2. Optimize Your E-store For All Search Engines

Optimize Your E-store For All Search Engines

The actual growth of your E-commerce business largely depends on its visibility on different search engines. Most people search for products online, gather more information about them, evaluate their pros and cons, read customer reviews, and then make transactions. So, to boost the ranking of your website, optimize it for multiple search engines.

Familiarize yourself with the latest SEO rules and optimize your website keeping customer’s need in mind. Based on the optimization quality, your website will rank it the SERPs of different search results. If your website or its web-pages rank in top search results of leading search engines, you get more business opportunities and chances to expand the web-based business. Most people optimize their websites for Google as it is used globally. So, you need to optimize your website as per Google’s SEO guidelines. You will be able to fetch substantial business opportunities every day.

3. Make Announcements about Product Sales on Urgent Basis

Make Announcements about Product Sales on Urgent Basis

By making small changes to your website and setting a countdown timer, you can sell useful products in bulk. It is based on the psychology of persuasion and the dogma of missing out excellent opportunities to buy high-value products. You can use various countdown timers: a stock timer, a discount period that will end soon, or a free delivery action timer. A limited sales period encourages people to buy the desired stuff quickly.

Furthermore, the shortage of goods prompts them to take action. If the stock is available for a limited time, even a disinterested buyer will pay attention to such things and buy that quickly. You can integrate special plugins for WooCommerce to set a timer on a product or category for a given date and time. For this purpose, you can easily hire companies offering custom plugin development services as they not only help you to choose the right WooCommerce plugin for your store but also boost the efficiency of your product sales. Thus, you will get an amazing response from customers.

4. Generate New Leads and Sales through Social Media Channels

Generate New Leads and Sales through Social Media Channels

For common individuals, social media websites are a meeting point. It allows them to upload images/videos/audios, etc, at any time and communicate with friends, relatives, and neighbours comfortably. As the number of social media users is growing with each passing day, business organizations have started to advertise their products and services on different social media channels to increase awareness of the brand inform customers and generate leads and sale. So, analyses your resources and create an apt social media marketing campaign to generate more leads.

5. Reach out All Potential Customers

Reach out All Potential Customers

Always keep in mind that every visitor to your WooCommerce store is an individual and should be given due importance. Many visitors start the product purchasing process but leave it without make a transaction. There are many who want to make a purchase but did not do it for some reason. You must grab these customers.

While abandoned basket plugins can be used to try to close a purchase, wish list plugins are suitable for targeting anyone who views your site. Some customers may have disappeared unnoticed as you did not give them the opportunity to save the product for purchase or ask questions about the product before making a decision about buying it. Use a reliable email reminder marketing strategy to sell more products.

6. Implement Personalized Sales Techniques to Boost Sales

Implement Personalized Sales Techniques to Boost Sales

When you personalize your WooCommerce store, you give your customers a sense of value in the crowd of lots of content. Customers often receive mailings from various online stores, but they ignore it. But, they will take note of it if you contact them by name and offer a selection of goods and services with discounts and promotions based on their preferences.

7. Email Marketing

email marketing

Email Marketing is one of the most effective ways to reach out to the targeted customers, introduce new products and services to customers, and help them to make transactions. Therefore, you should create a well-planned Email marketing plan and implement it strictly. Use the CRM software, dedicated Email Marketing Software or direct mail marketing to collect, segment, and separate customer data in different groups and create personalized newsletters. Deliver those newsletters to right customers to get more business opportunities, generate leads, and take your business to the next level.

8. Frequent communication with Active Shoppers

Frequent communication with Active Shoppers

You must have noticed that on the Amazon product pages, most popular customer questions are published along with the product and customer responses. It is an effective way to create content for a product and answer questions that a customer may have before purchasing.

If you publish responses to common inquiries related to a product in advance, only a small number of customers will feel the need to use chat or other support functions. Your support team will come into action. Always keep in mind that a dry technical description does not work at all. Communicate with customers and solve their problems as soon as possible to make them happy & sell more products.

9. External Content Marketing

content marketing

Content marketing is a channel that allows you to capture an audience that gives you repeats business. It happens because content marketing efforts are aimed at providing high-quality useful information to visitors and help them in choosing and using a product. It also helps in increasing brand awareness, creating an increasing demand for products, boost the ranking of websites, get away from price wars with competitors, etc.

All E-commerce business marketing individuals must know that Content marketing has a variation – external content marketing. It is aimed at establishing communication with opinion leaders and bloggers who are monitored by your potential buyers and attracting authoritative links to your website by posting interesting content on third-party sites.

It is a time-consuming channel as it takes them to communicate and adequately feed your products, articles, photos, and videos. It helps you to increase brand awareness, boost search traffic, and get more business opportunities.

10. Conversion Tracking

Conversion Tracking

When you promote your WooCommerce store using different SEO tactics, set up goal tracking in the analytics systems using Google Analytics or other similar tools. The analytics system should track conversions, such as the number of users who have fully completed all the sales funnel stages on the site, transactions, daily visits, downloading of premium E-products, etc. It allows you to know what is working and what is not working for your website. You can make changes in your business as per the out and expand the WooCommerce business by leaps and bounds.

11. Let’s Conclude

All E-commerce website owners look for ways to increase sales and generate more leads. These WooCommerce marketing methods will help you get reasonably quick results. You just need to analyze your site and develop unique technologies in accordance with your business. Happy Selling!

Helpful Resources:

1. How to Attract New Customers With an E-commerce Website Redesign?

2. Top 50 Best (Free) WordPress WooCommerce Plugins For Your Storefront

3. How to do the digital marketing of your online store in the right way

4. Small Business SEO: 5 Steps You Need to Enhance Your Business

5. Boosting Your E-Commerce Store: A How-to Guide

6. How to Organize a Product Launch

Marie Thomas is a Sr.WordPress developer and a passionate Blogger. Currently, she is associated with WordSuccor - The Company of Professional Experts, which provides variety of WordPress theme & Plugin Development Services. She is well known for her professional writing and technical blogs.

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E-commerce

Meet With The 5 Power Players Of eCommerce Website Builder

So, having all these facts on our minds, here we have come up with the top five power players of eCommerce website builders, which you can find below:

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Excellent Web Designing Tools and Software

There are so many components that are considered relevant for your business, and your website is undoubtedly one of them. Whether you are running an online retail shop or some IT firm, having a digital platform has become a requirement for every business.

But it’s certainly not easy to keep and maintain a wholly fledged website. So, having all these facts on our minds, here we have come up with the top five power players of eCommerce website builders, which you can find below:

1. WordPress:

If you are running an online retail store, you must consider the WordPress website builder. For your startup unit, WordPress will create a breeze in the market for your newly set up venture.

When you choose the WordPress Website Builder, it makes you capable enough of uploading your online retail store products automatically on your site, which eventually creates your eCommerce store. And for further promotions, here you benefit from utilizing the wordpress push notifications and Woocommerce Push Notifications on your subscribed user’s screens.

Apart from this, the WordPress website builder also gives you a privilege to efficiently add numerous product details such as their dimensions and packing arrangements, making it easier to fulfil the customers’ orders more appropriately.

2. Squarespace:

If you are looking for a high-end design for your business website, you can consider the Squarespace website builder. The Squarespace is mighty in providing you with modern as well as sleek website templates. Moreover, here you are also going to have plenty of white space for your online business.

On this Squarespace website builder, the best privilege you will have here is the most accessible navigation that makes it effortless for your users to find what they are looking for expeditiously. Apart from it, when you choose the Squarespace website builder, you can certainly achieve a professional and polished look for your web page.

Further, here in Squarespace, you will get a proper inventory management tool along with the mobile-optimized shopping cart system and many other things.

7 Essential Web Development Tools For Students

3. Wix:

By choosing the Wix Website Builder, you will become capable of designing and maintaining your beautiful online retail store. On Wix Website Builder, you can powerfully add your product details such as their inventory numbers, the product weights, and many more.

Apart from it, the Wix Website Builder can provide you with customized solutions for your webpage where you can have your beautiful website design as per your preferences. Moreover, you will enjoy the benefit of additional apps completing your webpage that will be sufficient for providing you with excellent back-end support features.

That’s why the Wix Website Builder can mark its presence in the top five power players of eCommerce website builders, where you can enjoy having multiple revenue streams such as having a podcast where you can easily make money from your content.

4. Shopify:

Shopify is one of the most famous eCommerce website builders which you can adopt for creating your webpage. By using Shopify, you can easily organize your user-friendly inventory tracking system, social media sale channels, and product management. Apart from this, Shopify is also providing you with decent SEO features.

Here in the same regard, Shopify website builder is power-packed with professional themes, which you can easily avail after buying the premium package for your site. Moreover, you can enjoy the combined feature by having the additional application plugins and your whole web page.

Apart from this, Shopify website builder allows you to enjoy many additional privileges such as logo making a feature, brand name generating feature, detailed tutorials for starting your business, etc. Moreover, with Shopify, you can enjoy the benefit of videos, webinars, and various other customer support features.

5. Weebly:

Weebly website builder can be considered best for those online retailers who want to trick out their users with every aspect of their online ventures.

With Weebly, you can have the advantage of a drag and drop editor for your web page to add additional spots such as images, carousels, promo code boxes, banners, and other relevant tools. With this, you will be able to publish your small website in a more professional manner, similar to various other big brand websites.

Conclusion:

Here in this given content, we have provided you with the top five power players of eCommerce website builders who are powerful enough for boosting your online business to another level. So, you can choose any of the eCommerce website builders for creating your website and grow your online business well.

Author Bio:

Wonderpush is an online platform that gives your business an additional benefit of using the most effective tools such as wordpress – Woocommerce push notifications. These tools make your business capable enough of generating business leads and gathering website traffic as well.

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