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10 Most Successful Marketing Techniques to Grow your WooCommerce Store

Here are the top 10 most successful marketing techniques for WooCommerce Store. These techniques will help to increase the growth of your WooCommerce Store.

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WooCommerce Successful Marketing Techniques

You can be surprised to know that WooCommerce employs a little more than a third of all existing stores on the Internet. It is a commercial plugin that runs on the well-known multi-purpose WordPress platform. In today’s highly competitive business environment, it is very important for a store owner to promote his/her WooComemrce store by using different marketing techniques to be able to attract customers and sell more products. How they can do this?

Let’s find out.

1. A Comprehensive Marketing Research At First

A Comprehensive Marketing Research At First

Always remember that Comprehensive marketing research creates a basis for making decisions about the strategy and program for developing the business and future marketing activities of a company. So, it is recommended that you must, first of all, conduct marketing research to identify the potential customers, their preferences, likes and dislikes, main competitors, etc. This will enable you to analyze the needs of consumers and determine specific marketing strategies as per set goals and strategies. You can use Marketing research tools to conduct marketing research and gather the required data easily & quickly.

2. Optimize Your E-store For All Search Engines

Optimize Your E-store For All Search Engines

The actual growth of your E-commerce business largely depends on its visibility on different search engines. Most people search for products online, gather more information about them, evaluate their pros and cons, read customer reviews, and then make transactions. So, to boost the ranking of your website, optimize it for multiple search engines.

Familiarize yourself with the latest SEO rules and optimize your website keeping customer’s need in mind. Based on the optimization quality, your website will rank it the SERPs of different search results. If your website or its web-pages rank in top search results of leading search engines, you get more business opportunities and chances to expand the web-based business. Most people optimize their websites for Google as it is used globally. So, you need to optimize your website as per Google’s SEO guidelines. You will be able to fetch substantial business opportunities every day.

3. Make Announcements about Product Sales on Urgent Basis

Make Announcements about Product Sales on Urgent Basis

By making small changes to your website and setting a countdown timer, you can sell useful products in bulk. It is based on the psychology of persuasion and the dogma of missing out excellent opportunities to buy high-value products. You can use various countdown timers: a stock timer, a discount period that will end soon, or a free delivery action timer. A limited sales period encourages people to buy the desired stuff quickly.

Furthermore, the shortage of goods prompts them to take action. If the stock is available for a limited time, even a disinterested buyer will pay attention to such things and buy that quickly. You can integrate special plugins for WooCommerce to set a timer on a product or category for a given date and time. For this purpose, you can easily hire companies offering custom plugin development services as they not only help you to choose the right WooCommerce plugin for your store but also boost the efficiency of your product sales. Thus, you will get an amazing response from customers.

4. Generate New Leads and Sales through Social Media Channels

Generate New Leads and Sales through Social Media Channels

For common individuals, social media websites are a meeting point. It allows them to upload images/videos/audios, etc, at any time and communicate with friends, relatives, and neighbours comfortably. As the number of social media users is growing with each passing day, business organizations have started to advertise their products and services on different social media channels to increase awareness of the brand inform customers and generate leads and sale. So, analyses your resources and create an apt social media marketing campaign to generate more leads.

5. Reach out All Potential Customers

Reach out All Potential Customers

Always keep in mind that every visitor to your WooCommerce store is an individual and should be given due importance. Many visitors start the product purchasing process but leave it without make a transaction. There are many who want to make a purchase but did not do it for some reason. You must grab these customers.

While abandoned basket plugins can be used to try to close a purchase, wish list plugins are suitable for targeting anyone who views your site. Some customers may have disappeared unnoticed as you did not give them the opportunity to save the product for purchase or ask questions about the product before making a decision about buying it. Use a reliable email reminder marketing strategy to sell more products.

6. Implement Personalized Sales Techniques to Boost Sales

Implement Personalized Sales Techniques to Boost Sales

When you personalize your WooCommerce store, you give your customers a sense of value in the crowd of lots of content. Customers often receive mailings from various online stores, but they ignore it. But, they will take note of it if you contact them by name and offer a selection of goods and services with discounts and promotions based on their preferences.

7. Email Marketing

email marketing

Email Marketing is one of the most effective ways to reach out to the targeted customers, introduce new products and services to customers, and help them to make transactions. Therefore, you should create a well-planned Email marketing plan and implement it strictly. Use the CRM software, dedicated Email Marketing Software or direct mail marketing to collect, segment, and separate customer data in different groups and create personalized newsletters. Deliver those newsletters to right customers to get more business opportunities, generate leads, and take your business to the next level.

8. Frequent communication with Active Shoppers

Frequent communication with Active Shoppers

You must have noticed that on the Amazon product pages, most popular customer questions are published along with the product and customer responses. It is an effective way to create content for a product and answer questions that a customer may have before purchasing.

If you publish responses to common inquiries related to a product in advance, only a small number of customers will feel the need to use chat or other support functions. Your support team will come into action. Always keep in mind that a dry technical description does not work at all. Communicate with customers and solve their problems as soon as possible to make them happy & sell more products.

9. External Content Marketing

content marketing

Content marketing is a channel that allows you to capture an audience that gives you repeats business. It happens because content marketing efforts are aimed at providing high-quality useful information to visitors and help them in choosing and using a product. It also helps in increasing brand awareness, creating an increasing demand for products, boost the ranking of websites, get away from price wars with competitors, etc.

All E-commerce business marketing individuals must know that Content marketing has a variation – external content marketing. It is aimed at establishing communication with opinion leaders and bloggers who are monitored by your potential buyers and attracting authoritative links to your website by posting interesting content on third-party sites.

It is a time-consuming channel as it takes them to communicate and adequately feed your products, articles, photos, and videos. It helps you to increase brand awareness, boost search traffic, and get more business opportunities.

10. Conversion Tracking

Conversion Tracking

When you promote your WooCommerce store using different SEO tactics, set up goal tracking in the analytics systems using Google Analytics or other similar tools. The analytics system should track conversions, such as the number of users who have fully completed all the sales funnel stages on the site, transactions, daily visits, downloading of premium E-products, etc. It allows you to know what is working and what is not working for your website. You can make changes in your business as per the out and expand the WooCommerce business by leaps and bounds.

11. Let’s Conclude

All E-commerce website owners look for ways to increase sales and generate more leads. These WooCommerce marketing methods will help you get reasonably quick results. You just need to analyze your site and develop unique technologies in accordance with your business. Happy Selling!

Helpful Resources:

1. How to Attract New Customers With an E-commerce Website Redesign?

2. Top 50 Best (Free) WordPress WooCommerce Plugins For Your Storefront

3. How to do the digital marketing of your online store in the right way

4. Small Business SEO: 5 Steps You Need to Enhance Your Business

5. Boosting Your E-Commerce Store: A How-to Guide

6. How to Organize a Product Launch

Marie Thomas is a Sr.WordPress developer and a passionate Blogger. Currently, she is associated with WordSuccor - The Company of Professional Experts, which provides variety of WordPress theme & Plugin Development Services. She is well known for her professional writing and technical blogs.

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E-commerce

4 Communication Tools You Need to Integrate in Your Ecommerce App

Nevertheless, the right communication tools can help you improve your eCommerce app by boosting customer satisfaction. Here are four channels you need to integrate.

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Digital Transformation 4 Key Tools That Lead to Success

Communication features are a crucial element of eCommerce apps. But it can be easy to neglect this aspect between making sure that the products display correctly and the payment methods all work.

Nevertheless, the right communication tools can help you improve your eCommerce app by boosting customer satisfaction. Here are four channels you need to integrate.

1. Live Chat

To begin with, live chat should be a standard feature of any eCommerce app.

It provides a quick and easy way for potential buyers to reach out to sellers if they have questions about their products. Ultimately, this helps increase engagement and reduce cart abandonment.

The same is true when it comes to customer care. Having a support team member only a click of a button away can help resolve any issues instantly.

2. Voice and Video Calling

Another communication channel that more and more eCommerce apps are integrating is voice and video calling.

Calls are still the single most popular method of communication for customers to reach out to businesses. It allows people to get answers fast and establish a real human connection.

Integrating voice and video calling directly into your eCommerce app, rather than just listing sellers’ numbers, for example, has several advantages.

Most significantly, it increases trust. Potential buyers no longer have to call an unknown, potentially foreign, number. Instead, they can reach out directly to the safety of your app.

7 Effective Tactics To Boost Ecommerce Sales

3. Chatbots

Chatbots are a third communication tool that is fast becoming standard for eCommerce apps.

Many inquiries, especially in customer service, are routine issues. Questions about order status and delivery delays. Trouble accessing user accounts. Problems with return shipments.

In-app chatbots are fantastic at handling these issues. This increases customer satisfaction, as user questions are answered swiftly and thoroughly. It also frees your human agents to deal with more complex issues and assist customers who need it most.

4. Contact Forms and Ticketing

Finally, the classic customer service communication method should still be a staple part of any modern eCommerce app: contact forms and ticketing.

Many people prefer to leave a formal paper trail when something goes wrong with an order, a payment, or an app itself. Contact forms and ticketing systems can help them do just that.

You can provide different forms custom-tailored to the most common issues customers reach out to you for. It’s even possible to include a drop-down menu to let customers specify directly which of their orders is the subject of their inquiry.

In addition, a well-designed form is easy to implement and intuitive for people to fill out.

Once they’ve submitted it, they’ll get a formal notification that their request has been noted and will be treated as soon as possible.

5. Final Thoughts

A well-chosen selection of communication features can take any eCommerce app to the next level.

By integrating channels such as live chat, voice and video calls, forms, and chatbots, you can ensure that all of your users’ questions are answered immediately and get the best experience possible from your app.

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