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10 Most Successful Marketing Techniques to Grow your WooCommerce Store

Here are the top 10 most successful marketing techniques for WooCommerce Store. These techniques will help to increase the growth of your WooCommerce Store.

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WooCommerce Successful Marketing Techniques

You can be surprised to know that WooCommerce employs a little more than a third of all existing stores on the Internet. It is a commercial plugin that runs on the well-known multi-purpose WordPress platform. In today’s highly competitive business environment, it is very important for a store owner to promote his/her WooComemrce store by using different marketing techniques to be able to attract customers and sell more products. How they can do this?

Let’s find out.

1. A Comprehensive Marketing Research At First

A Comprehensive Marketing Research At First

Always remember that Comprehensive marketing research creates a basis for making decisions about the strategy and program for developing the business and future marketing activities of a company. So, it is recommended that you must, first of all, conduct marketing research to identify the potential customers, their preferences, likes and dislikes, main competitors, etc. This will enable you to analyze the needs of consumers and determine specific marketing strategies as per set goals and strategies. You can use Marketing research tools to conduct marketing research and gather the required data easily & quickly.

2. Optimize Your E-store For All Search Engines

Optimize Your E-store For All Search Engines

The actual growth of your E-commerce business largely depends on its visibility on different search engines. Most people search for products online, gather more information about them, evaluate their pros and cons, read customer reviews, and then make transactions. So, to boost the ranking of your website, optimize it for multiple search engines.

Familiarize yourself with the latest SEO rules and optimize your website keeping customer’s need in mind. Based on the optimization quality, your website will rank it the SERPs of different search results. If your website or its web-pages rank in top search results of leading search engines, you get more business opportunities and chances to expand the web-based business. Most people optimize their websites for Google as it is used globally. So, you need to optimize your website as per Google’s SEO guidelines. You will be able to fetch substantial business opportunities every day.

3. Make Announcements about Product Sales on Urgent Basis

Make Announcements about Product Sales on Urgent Basis

By making small changes to your website and setting a countdown timer, you can sell useful products in bulk. It is based on the psychology of persuasion and the dogma of missing out excellent opportunities to buy high-value products. You can use various countdown timers: a stock timer, a discount period that will end soon, or a free delivery action timer. A limited sales period encourages people to buy the desired stuff quickly.

Furthermore, the shortage of goods prompts them to take action. If the stock is available for a limited time, even a disinterested buyer will pay attention to such things and buy that quickly. You can integrate special plugins for WooCommerce to set a timer on a product or category for a given date and time. For this purpose, you can easily hire companies offering custom plugin development services as they not only help you to choose the right WooCommerce plugin for your store but also boost the efficiency of your product sales. Thus, you will get an amazing response from customers.

4. Generate New Leads and Sales through Social Media Channels

Generate New Leads and Sales through Social Media Channels

For common individuals, social media websites are a meeting point. It allows them to upload images/videos/audios, etc, at any time and communicate with friends, relatives, and neighbours comfortably. As the number of social media users is growing with each passing day, business organizations have started to advertise their products and services on different social media channels to increase awareness of the brand inform customers and generate leads and sale. So, analyses your resources and create an apt social media marketing campaign to generate more leads.

5. Reach out All Potential Customers

Reach out All Potential Customers

Always keep in mind that every visitor to your WooCommerce store is an individual and should be given due importance. Many visitors start the product purchasing process but leave it without make a transaction. There are many who want to make a purchase but did not do it for some reason. You must grab these customers.

While abandoned basket plugins can be used to try to close a purchase, wish list plugins are suitable for targeting anyone who views your site. Some customers may have disappeared unnoticed as you did not give them the opportunity to save the product for purchase or ask questions about the product before making a decision about buying it. Use a reliable email reminder marketing strategy to sell more products.

6. Implement Personalized Sales Techniques to Boost Sales

Implement Personalized Sales Techniques to Boost Sales

When you personalize your WooCommerce store, you give your customers a sense of value in the crowd of lots of content. Customers often receive mailings from various online stores, but they ignore it. But, they will take note of it if you contact them by name and offer a selection of goods and services with discounts and promotions based on their preferences.

7. Email Marketing

email marketing

Email Marketing is one of the most effective ways to reach out to the targeted customers, introduce new products and services to customers, and help them to make transactions. Therefore, you should create a well-planned Email marketing plan and implement it strictly. Use the CRM software, dedicated Email Marketing Software or direct mail marketing to collect, segment, and separate customer data in different groups and create personalized newsletters. Deliver those newsletters to right customers to get more business opportunities, generate leads, and take your business to the next level.

8. Frequent communication with Active Shoppers

Frequent communication with Active Shoppers

You must have noticed that on the Amazon product pages, most popular customer questions are published along with the product and customer responses. It is an effective way to create content for a product and answer questions that a customer may have before purchasing.

If you publish responses to common inquiries related to a product in advance, only a small number of customers will feel the need to use chat or other support functions. Your support team will come into action. Always keep in mind that a dry technical description does not work at all. Communicate with customers and solve their problems as soon as possible to make them happy & sell more products.

9. External Content Marketing

content marketing

Content marketing is a channel that allows you to capture an audience that gives you repeats business. It happens because content marketing efforts are aimed at providing high-quality useful information to visitors and help them in choosing and using a product. It also helps in increasing brand awareness, creating an increasing demand for products, boost the ranking of websites, get away from price wars with competitors, etc.

All E-commerce business marketing individuals must know that Content marketing has a variation – external content marketing. It is aimed at establishing communication with opinion leaders and bloggers who are monitored by your potential buyers and attracting authoritative links to your website by posting interesting content on third-party sites.

It is a time-consuming channel as it takes them to communicate and adequately feed your products, articles, photos, and videos. It helps you to increase brand awareness, boost search traffic, and get more business opportunities.

10. Conversion Tracking

Conversion Tracking

When you promote your WooCommerce store using different SEO tactics, set up goal tracking in the analytics systems using Google Analytics or other similar tools. The analytics system should track conversions, such as the number of users who have fully completed all the sales funnel stages on the site, transactions, daily visits, downloading of premium E-products, etc. It allows you to know what is working and what is not working for your website. You can make changes in your business as per the out and expand the WooCommerce business by leaps and bounds.

11. Let’s Conclude

All E-commerce website owners look for ways to increase sales and generate more leads. These WooCommerce marketing methods will help you get reasonably quick results. You just need to analyze your site and develop unique technologies in accordance with your business. Happy Selling!

Helpful Resources:

1. How to Attract New Customers With an E-commerce Website Redesign?

2. Top 50 Best (Free) WordPress WooCommerce Plugins For Your Storefront

3. How to do the digital marketing of your online store in the right way

4. Small Business SEO: 5 Steps You Need to Enhance Your Business

5. Boosting Your E-Commerce Store: A How-to Guide

6. How to Organize a Product Launch

Marie Thomas is a Sr.WordPress developer and a passionate Blogger. Currently, she is associated with WordSuccor - The Company of Professional Experts, which provides variety of WordPress theme & Plugin Development Services. She is well known for her professional writing and technical blogs.

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E-commerce

How To Prevent eCommerce Fraud

While it’s not possible to protect yourself against all online threats, below are some of the most common types of eCommerce fraud – plus tips on how to help minimize exposure.

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4 Proactive Security Measures Your Online Business Needs

There are anonymous hackers all over the globe who work around the clock trying to bypass your company’s security defenses. Larger organizations likely have the resources to defend themselves against eCommerce fraud and other malicious attacks, but this doesn’t mean they’re immune to breaches, as we’ve witnessed in the news.

This isn’t always true for smaller companies. Inc. reports that an estimated 60% of small businesses go under within six months of being breached.

While it’s not possible to protect yourself against all online threats, below are some of the most common types of eCommerce fraud – plus tips on how to help minimize exposure.

1. Card testing fraud

Criminals often test stolen cards by running tiny transactions first. While it may be attractive to overlook a few lost pennies here and there, every dollar in direct theft can translate up to $3 in hidden costs due to fees and penalties.2

Protect yourself by using fraud management filters to set minimum transaction amounts for online orders. If your lowest-priced item is $2, the smallest approved transaction should be that amount or higher.

2. Stolen credit card fraud

If you sell physical goods, watch for this scam. Thieves use stolen cards to buy products before having them sent to a reshipper for collection. However, using fraud filters can help you flag orders where the billing and shipping addresses don’t match. The sale might be a legitimate one, but it won’t go through until you’ve had time to investigate.

Security is a major business objective

3. Account takeover fraud

Cybercriminals can do a lot of harm if they gain access to your customers’ or employees’ login credentials. Fortunately, you can help limit this practice by:

  • Restricting employee access to sensitive data on a need-to-know basis (also known as the principle of least privilege)
  • Mandating longer passwords for all logins – complete with symbols, numbers, and mixed-case letters
  • Requiring two-factor authentication (2FA) in which employees and customers must pass additional verification steps (beyond the usual username and password)

4. Chargeback fraud

Also known as “friendly” fraud, this scam involves customers who buy from you online pretending that:

  • They didn’t place the order
  • The package never arrived.
  • The package arrived damaged.

Proving that you’re in the right can be tough, which is why chargeback fraud results in $30 billion in annual losses for online businesses. You can help reduce the frequency of this scam by:

  • Making it easier for customers to request refunds with a clear return policy
  • You are adding tracking and signature requirements to outgoing packages so you can verify delivery independently.
  • Disabling guest checkout to make anonymous online ordering impossible

Even with a huge budget and an experienced security team, thwarting every cyberattack is not always possible. It is figuratively an arms race, with criminals constantly devising more inventive methods of bypassing security protocols and gaining access to sensitive information. However, those who build the strongest defenses have the best chances of avoiding the worst attacks.

For a more comprehensive overview of eCommerce fraud prevention tips and strategies, see the accompanying resource.

This information is provided for informational purposes only and should not be construed as legal, financial, or tax advice. Readers should contact their attorneys, financial advisors, or tax professionals to obtain guidance concerning any particular matter.

  1. “60 Percent of Small Businesses Fold Within 6 Months of a Cyber Attack. Here’s How to Protect Yourself,” Inc., 7 May 2018
  2. “CNP Fraud Costs US Merchants $3.36 for Every $1 of Direct Fraud Loss,” CardNotPresent, 30 July 2020
  3. “13 Scary Chargeback Facts,” Chargebacks911, 20 October 2020

How To Prevent eCommerce Fraud

Fiserv, an eCommerce platform provider, created an infographic.

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