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10 Most Successful Marketing Techniques to Grow your WooCommerce Store

Here are the top 10 most successful marketing techniques for WooCommerce Store. These techniques will help to increase the growth of your WooCommerce Store.

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WooCommerce Successful Marketing Techniques

You can be surprised to know that WooCommerce employs a little more than a third of all existing stores on the Internet. It is a commercial plugin that runs on the well-known multi-purpose WordPress platform. In today’s highly competitive business environment, it is very important for a store owner to promote his/her WooComemrce store by using different marketing techniques to be able to attract customers and sell more products. How they can do this?

Let’s find out.

1. A Comprehensive Marketing Research At First

A Comprehensive Marketing Research At First

Always remember that Comprehensive marketing research creates a basis for making decisions about the strategy and program for developing the business and future marketing activities of a company. So, it is recommended that you must, first of all, conduct marketing research to identify the potential customers, their preferences, likes and dislikes, main competitors, etc. This will enable you to analyze the needs of consumers and determine specific marketing strategies as per set goals and strategies. You can use Marketing research tools to conduct marketing research and gather the required data easily & quickly.

2. Optimize Your E-store For All Search Engines

Optimize Your E-store For All Search Engines

The actual growth of your E-commerce business largely depends on its visibility on different search engines. Most people search for products online, gather more information about them, evaluate their pros and cons, read customer reviews, and then make transactions. So, to boost the ranking of your website, optimize it for multiple search engines.

Familiarize yourself with the latest SEO rules and optimize your website keeping customer’s need in mind. Based on the optimization quality, your website will rank it the SERPs of different search results. If your website or its web-pages rank in top search results of leading search engines, you get more business opportunities and chances to expand the web-based business. Most people optimize their websites for Google as it is used globally. So, you need to optimize your website as per Google’s SEO guidelines. You will be able to fetch substantial business opportunities every day.

3. Make Announcements about Product Sales on Urgent Basis

Make Announcements about Product Sales on Urgent Basis

By making small changes to your website and setting a countdown timer, you can sell useful products in bulk. It is based on the psychology of persuasion and the dogma of missing out excellent opportunities to buy high-value products. You can use various countdown timers: a stock timer, a discount period that will end soon, or a free delivery action timer. A limited sales period encourages people to buy the desired stuff quickly.

Furthermore, the shortage of goods prompts them to take action. If the stock is available for a limited time, even a disinterested buyer will pay attention to such things and buy that quickly. You can integrate special plugins for WooCommerce to set a timer on a product or category for a given date and time. For this purpose, you can easily hire companies offering custom plugin development services as they not only help you to choose the right WooCommerce plugin for your store but also boost the efficiency of your product sales. Thus, you will get an amazing response from customers.

4. Generate New Leads and Sales through Social Media Channels

Generate New Leads and Sales through Social Media Channels

For common individuals, social media websites are a meeting point. It allows them to upload images/videos/audios, etc, at any time and communicate with friends, relatives, and neighbours comfortably. As the number of social media users is growing with each passing day, business organizations have started to advertise their products and services on different social media channels to increase awareness of the brand inform customers and generate leads and sale. So, analyses your resources and create an apt social media marketing campaign to generate more leads.

5. Reach out All Potential Customers

Reach out All Potential Customers

Always keep in mind that every visitor to your WooCommerce store is an individual and should be given due importance. Many visitors start the product purchasing process but leave it without make a transaction. There are many who want to make a purchase but did not do it for some reason. You must grab these customers.

While abandoned basket plugins can be used to try to close a purchase, wish list plugins are suitable for targeting anyone who views your site. Some customers may have disappeared unnoticed as you did not give them the opportunity to save the product for purchase or ask questions about the product before making a decision about buying it. Use a reliable email reminder marketing strategy to sell more products.

6. Implement Personalized Sales Techniques to Boost Sales

Implement Personalized Sales Techniques to Boost Sales

When you personalize your WooCommerce store, you give your customers a sense of value in the crowd of lots of content. Customers often receive mailings from various online stores, but they ignore it. But, they will take note of it if you contact them by name and offer a selection of goods and services with discounts and promotions based on their preferences.

7. Email Marketing

email marketing

Email Marketing is one of the most effective ways to reach out to the targeted customers, introduce new products and services to customers, and help them to make transactions. Therefore, you should create a well-planned Email marketing plan and implement it strictly. Use the CRM software, dedicated Email Marketing Software or direct mail marketing to collect, segment, and separate customer data in different groups and create personalized newsletters. Deliver those newsletters to right customers to get more business opportunities, generate leads, and take your business to the next level.

8. Frequent communication with Active Shoppers

Frequent communication with Active Shoppers

You must have noticed that on the Amazon product pages, most popular customer questions are published along with the product and customer responses. It is an effective way to create content for a product and answer questions that a customer may have before purchasing.

If you publish responses to common inquiries related to a product in advance, only a small number of customers will feel the need to use chat or other support functions. Your support team will come into action. Always keep in mind that a dry technical description does not work at all. Communicate with customers and solve their problems as soon as possible to make them happy & sell more products.

9. External Content Marketing

content marketing

Content marketing is a channel that allows you to capture an audience that gives you repeats business. It happens because content marketing efforts are aimed at providing high-quality useful information to visitors and help them in choosing and using a product. It also helps in increasing brand awareness, creating an increasing demand for products, boost the ranking of websites, get away from price wars with competitors, etc.

All E-commerce business marketing individuals must know that Content marketing has a variation – external content marketing. It is aimed at establishing communication with opinion leaders and bloggers who are monitored by your potential buyers and attracting authoritative links to your website by posting interesting content on third-party sites.

It is a time-consuming channel as it takes them to communicate and adequately feed your products, articles, photos, and videos. It helps you to increase brand awareness, boost search traffic, and get more business opportunities.

10. Conversion Tracking

Conversion Tracking

When you promote your WooCommerce store using different SEO tactics, set up goal tracking in the analytics systems using Google Analytics or other similar tools. The analytics system should track conversions, such as the number of users who have fully completed all the sales funnel stages on the site, transactions, daily visits, downloading of premium E-products, etc. It allows you to know what is working and what is not working for your website. You can make changes in your business as per the out and expand the WooCommerce business by leaps and bounds.

11. Let’s Conclude

All E-commerce website owners look for ways to increase sales and generate more leads. These WooCommerce marketing methods will help you get reasonably quick results. You just need to analyze your site and develop unique technologies in accordance with your business. Happy Selling!

Helpful Resources:

1. How to Attract New Customers With an E-commerce Website Redesign?

2. Top 50 Best (Free) WordPress WooCommerce Plugins For Your Storefront

3. How to do the digital marketing of your online store in the right way

4. Small Business SEO: 5 Steps You Need to Enhance Your Business

5. Boosting Your E-Commerce Store: A How-to Guide

6. How to Organize a Product Launch

Marie Thomas is a Sr.WordPress developer and a passionate Blogger. Currently, she is associated with WordSuccor - The Company of Professional Experts, which provides variety of WordPress theme & Plugin Development Services. She is well known for her professional writing and technical blogs.

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Big Data

A Comprehensive Guide to Implementing an eCommerce Data Pipeline

If you want to start an eCommerce business, you need to think about various aspects such as your products, marketing, and branding.

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A Comprehensive Guide to Implementing an eCommerce Data Pipeline

Running an online business in the eCommerce industry means that you are running a business that creates a lot of data along the way. This data helps you stay competitive and make decisions based on facts instead of guessing. And we all know that guessing is never good in the world of business.

If you want to start an eCommerce business, you need to think about various aspects such as your products, marketing, and branding. But for all of that, you need to rely on data that you will collect as a vendor every day.

This data deals with website traffic, sales records, product details, inventory details, marketing efforts, advertising numbers, customer insights, and so on. Almost all operations related to your business generate various amounts of data.

But what should you do when you get overwhelmed with the amount of data that is being generated?

Well, you need to transform all data coming from your data sources into actionable insights that could mean a lot to your business. And you can do that with a data pipeline. Take a look below and learn more about eCommerce data pipelines and how they can benefit your business.

1. What is a data pipeline?

A data pipeline is essentially a set of tools and activities used to move data from one process with its method of data storage and processing to another, where it can be stored and handled differently.

In the eCommerce realm, a data pipeline should be seen as an automated process of various actions used to extract and handle data from different sources into a format used for further analysis.

Take a look at various places where your business data can be gathered:

A data pipeline allows a user to extract and move data from all disparate apps and platforms into one central place. It transforms it into a usable format for reporting across sources.

Therefore, all businesses that rely on multichannel insights need to recognize how a data pipeline can help them improve their processes. Remember, before one can extract valuable insights from the gathered data, they first need to have a way to collect and organize it.

2. ETL pipeline vs data pipeline

ETL pipeline vs data pipeline

A lot of businesses that rely on this kind of technology also talk about ETL pipelines. Moreover, many have ditched the traditional pipelines and got ETL ones.

So, what is an ETL pipeline? And how is it separate from a traditional data pipeline?

An ETL data pipeline can be described as a set of processes that involve the removal of data from a source, its change, and then loading into the target ETL database or data warehouse for data analysis or any other need.

The target destination can be a data warehouse, data mart, or database. It is essential to note that having a pipeline like this requires users to know how to use ETL software tools. Some benefits of these tools include facilitating the performance, providing operational resilience, and providing a visual flow.

ETL stands for extraction, transformation, and loading. You can tell by its name that the ETL process is used in data integration, data warehousing, and data transformation (from disparate sources).

The primary purpose behind an ETL pipeline is to collect the correct data, prepare it for reporting, and save it for quick and easy access and analysis. Along with the right ETL software tools, such a pipeline helps businesses free up their time and focus on more critical business tasks.

On the other hand, a traditional data pipeline refers to the sets of steps involved in moving data from the source structure to the target system. This kind of technology consists of copying data, moving it from an onsite location into the cloud, and ordering it or combining it with various other data sources.

A data pipeline is a broader term that includes ETL pipeline as a subset and has a set of proceeding tools that transfer data from one process to another. Depending on the tools, the data may or may not be transformed.

3. Are there any other kinds of data pipelines?

Keep in mind that there are quite a few data pipelines that you could make use of. Let’s go through the most prominent ones that have already worked for many other businesses.

  • Open-source vs proprietary. If you want a cheap solution that is already available to the general public, seeking open-source tools is the right way to go. However, you should ensure that you have the right experts at the office and the needed resources to expand and modify the functionalities of these tools according to your business needs.
  • On-premise vs cloud-native. Businesses still use on-premise solutions that require warehousing space. On the contrary, a cloud-native solution is a pipeline using cloud-based tools, which are cheaper and involve fewer resources.
  • Batch vs real-time. Most companies usually go for a batch processing data pipeline to integrate data at specific time intervals (weekly or daily, for instance).

This is different from a real-time pipeline solution where a user can process data in real-time. This kind of pipeline is suitable for businesses that quickly process real-time financial or economic data, location data, or communication data.

4. How to determine what data pipeline solution you need?

How to determine what data pipeline solution you need

You might want to consider a few different factors if you want to determine your business needs’ exact type of data pipeline. Think through the whole business intelligence and analytics process at your company and ask yourself these questions:

  • How often do we need data to be updated and refreshed?
  • What kind of internal resources do we have to maintain a data pipeline?
  • What is the end goal for our data?
  • What types of data do we have access to?
  • How should it be extracted, arranged, and maintained?

Keep in mind that you really can build a data pipeline all on your own. But connecting your various data sources and building a sustainable and scalable workflow from zero can be quite a feat.

If you want to do this and consider this option, think about what the process would look like and what it would take. A data pipeline consists of many individual components, so you will have quite a bit of thinking to do:

  • What insights are you interested in?
  • What data sources do you currently have access to/are using?
  • Are you ready to gather additional solutions to help you with data storage reporting?

If all of this seems overwhelming, do not worry. Most businesses out there don’t have the expertise (or resources) to devise a data pipeline independently. However, if you connect the right expert to your data storage, you might achieve this goal. It will not happen quickly, but it will be worth it.

5. Final thoughts

Take another look at the most critical parts of this guide and evaluate your business needs. Only then can you be able to come up with the right solution for your business.

Again, if you can’t make up your mind and struggle between ETL and traditional data pipelines, know that ETL data pipelines are used for extraction, transformation, and loading, while data pipeline tools may or may not include change!

Keep this in mind since it can make a difference even though it is just one functionality.

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