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Boosting Your E-Commerce Store: A How-to Guide

Boosting Your E-Commerce Store: A How-to Guide. Market your e-commerce store in the real world. Being active on social media is a great way to spread the message about your online store.

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digital marketing of your online store

Your e-commerce store may have been around for some time now and it may have carved out a healthy and comfortable existence for itself in its market, but that doesn’t mean that you can’t dream for more. No matter how much success you may or may not have attained in the past, there’s no reason why you cannot strive to take your business to the next level. There are always going to be new heights for you and your online store to scale; you just have to be brave enough to scale them.

For advice on what you need to do to take your e-commerce store to the next level, be sure to read on.

1. Embrace AR

E-commerce probably isn’t the first thing that springs to mind when you come across the term ‘augmented reality.’ Due to the pace at which AR has evolved in recent times, however, you now have an opportunity to use this tech in a bid to improve your store.

Boosting Your E-Commerce Store Guide

AR blurs the lines between 3D visuals and the real world, meaning it can be used to help your customers decide if the products that they see online are going to be just as good in real life. Will that hat suit them? Will that new set of table and chairs look good in their dining room? As is the case on the world’s best IOS augmented reality apps, embracing AR will allow you to help your customers visualize what it will be like to own the products that you sell.

2. Update your branding

If your store has been in operation for several years without having had a rebranding, it’s high time you took the plunge and updated your brand. Failing to take on this all-important challenge will see your store looking outdated sooner rather than later. As a result, consumers won’t trust in your abilities to provide them with service befitting of today, and that’ll then result in them taking their business elsewhere.

In your attempt to freshen up the look and feel of your online store, it’s important to generate content that is easily identifiable for today’s audience. Here are a few ways to do just that:

  • Work on your logo and favicon
  • Realign your core brand assets
  • Refine your company voice
  • Revisit your target buyer persona
  • Launch a new product range
  • Go down new marketing channels
  • Take new photographs

3. Improve your SEO

SEO can be difficult to get to grips with, but it’s vitally important that you improve your efforts with regards to SEO tactics if you’re to take your e-commerce store to the next level. You need your site to rank high on Google and you need it to appear in all the right places online — if it doesn’t, you won’t stand a chance of converting any leads, simply because your customers aren’t going to go out of their way to find your website on their own. They need to be led directly to your platform, which is why you need to improve your SEO at all costs.

E-commerce SEO Techniques

4. Get active on social media

Being active on social media is a great way to spread the message about your online store and engage with your audience on a deeper level. For one, social media platforms grant you the opportunity to engage in discussions regarding your product line. By simply talking about your goods on Twitter or Facebook, you will prove just how much of an expert you are with regards to your industry. This will give you some authority in your field, and in turn, that’ll make people feel much more comfortable to come to you whenever they need the products that you make available.

5. Market your store in the real world

Your profit may be generated online, but that doesn’t mean that you can’t market your e-commerce store in the real world.

To embark on such an advertising campaign, you must:

  • Participate in networking/charity events
  • Follow up on orders via phone calls
  • Hand out business cards whenever it is possible for you to do so
  • Show off your products in your local community (via a pop-up stall, for instance)
  • Nurture relationships with your local media outlets
  • Collaborate with other local businesses
  • Never be afraid to give products away for free

By putting all of the advice laid out above into practice, you’ll be sure to take your e-commerce store to the next level in no time.

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Business

Upgrades That Will Help Your Business Thrive

Once you’ve identified your goals and how to attain them, you can then grow your business in specific areas according to what you want to achieve.  The following 13 upgrades cover common areas of business that typically need developing:

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Upgrades That Will Help Your Business Thrive

Continuous improvement should be the primary goal of any business.  While it takes time and effort and some financial outlay, it’s crucial to continue growing and striving toward becoming the leader in your field.

This guide offers 13 ideas to help your business grow, increase your customer base, improve your productivity and boost your bottom line.

Start With A Solid Foundation

Before you commit to growth you should ensure your business is built on solid ground.  Here are some tips to help you begin:

Know your business – the use of tools such as benchmarking, market research and trend analysis will help you get a better picture of the factors affecting your business.

Take charge of your finances Make a commitment to understanding your daily, weekly, and monthly figures. Unless you have a dedicated accountant, you need to have a thorough understanding of your financial situation.

Prioritize your goals – identify those business goals which can be achieved relatively quickly and those which will require more time and financial investment. Make sure the goals you set are relevant and can be achieved in a realistic timeframe.

Develop a plan – once you’ve identified your goals, you will need to develop strategies to realize them and the best means of implementing those strategies.

Make your results measurable – work out how you are going to measure your results.  You may want to introduce devices such as a point system or desired percentage increase.

13 Ways To Upgrade Your Business

Once you’ve identified your goals and how to attain them, you can then grow your business in specific areas according to what you want to achieve.  The following 13 upgrades cover common areas of business that typically need developing:

Include reviews – today’s consumers place great value on the opinions of their peers when it comes to buying products. Upgrading your website to include customer reviews will help to increase sales and boost customer confidence. Be sure to include both good and bad reviews if you want to be taken seriously.

Upgrade your internet an upgrade to FTTP (fiber to the premises) now will pay big dividends for your business down the line and it doesn’t have to cost you anything.  Qualifying businesses connecting to high-speed NBN plans can enjoy a $0 upfront cost.

Computer Monitor and Other Remote Work Must-Haves

Introduce automation – there is a multitude of software and applications designed to reduce labor costs and increase productivity. Many are inexpensive and can free up small business owners, allowing them to focus more on growing their core business.

Increase your social media presence – rather than just a Facebook page and a presence on Instagram and Twitter, you should look at other forms of customer interaction such as articles, sponsorship, blogs, and webinars.

Start networking – as well as an online presence, you need to get out there more and attend industry-related events such as expos and seminars.  This is, not only to network with others in your field but also to forge new contacts with like-minded businesses, with cross-promotion in mind.

Create a rewards program – think of ways to reward your existing customers to maintain their loyalty and incentivize them to buy from you again.  These could include early access to specials and exclusive offers not available to the general public.

Create an email list – email addresses of existing customers are a valuable resource you should be taking full advantage of.  Send those on your mailing list regular reminders of what you have to offer, but make sure it’s valuable content rather than what could be perceived as spam.

Ask for feedback – another valuable resource is your customers’ opinions.  Ask them what they think of your products and then use this feedback to improve your product line and customer service.

Streamline your business – identify which products aren’t selling, which employees aren’t performing and any other areas that may be holding you back.  Make changes and be ruthless on behalf of your business.

Reduce overheads – look at ways to cut costs within your business such as transitioning to a remote workforce or outsourcing business processes such as payroll, HR, and bookkeeping.

Invest in your people – good staff morale translates into good customer service. Provide your employees additional training, advancement opportunities, and a fair wage to ensure a healthy company culture.

Improve your credentials – reduce your carbon footprint, introduce sustainable processes and practice corporate responsibility in order to retain and grow your customer base.

Increase cybersecurity upgrade your cybersecurity systems to make sure you are protected from the latest threats from hackers, malware, etc.  This is particularly important if you have a remote workforce.

Roughly half of all small businesses don’t make it past their fifth year of operation, so continuous improvement needs to be a priority from day one. Adopting just a few of the measures suggested here should help keep your business on trend, competitive, and above all, profitable.

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