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Boosting Your E-Commerce Store: A How-to Guide

Boosting Your E-Commerce Store: A How-to Guide. Market your e-commerce store in the real world. Being active on social media is a great way to spread the message about your online store.

Published

5 years ago

November 26, 2019

TwinzTech

Your e-commerce store may have been around for some time now and it may have carved out a healthy and comfortable existence for itself in its market, but that doesn’t mean that you can’t dream for more. No matter how much success you may or may not have attained in the past, there’s no reason why you cannot strive to take your business to the next level. There are always going to be new heights for you and your online store to scale; you just have to be brave enough to scale them.

For advice on what you need to do to take your e-commerce store to the next level, be sure to read on.

Table of Contents

1. Embrace AR

E-commerce probably isn’t the first thing that springs to mind when you come across the term ‘augmented reality.’ Due to the pace at which AR has evolved in recent times, however, you now have an opportunity to use this tech in a bid to improve your store.

Boosting Your E-Commerce Store Guide

AR blurs the lines between 3D visuals and the real world, meaning it can be used to help your customers decide if the products that they see online are going to be just as good in real life. Will that hat suit them? Will that new set of table and chairs look good in their dining room? As is the case on the world’s best IOS augmented reality apps, embracing AR will allow you to help your customers visualize what it will be like to own the products that you sell.

2. Update your branding

If your store has been in operation for several years without having had a rebranding, it’s high time you took the plunge and updated your brand. Failing to take on this all-important challenge will see your store looking outdated sooner rather than later. As a result, consumers won’t trust in your abilities to provide them with service befitting of today, and that’ll then result in them taking their business elsewhere.

In your attempt to freshen up the look and feel of your online store, it’s important to generate content that is easily identifiable for today’s audience. Here are a few ways to do just that:

Work on your logo and favicon
Realign your core brand assets
Refine your company voice
Revisit your target buyer persona
Launch a new product range
Go down new marketing channels
Take new photographs

3. Improve your SEO

SEO can be difficult to get to grips with, but it’s vitally important that you improve your efforts with regards to SEO tactics if you’re to take your e-commerce store to the next level. You need your site to rank high on Google and you need it to appear in all the right places online — if it doesn’t, you won’t stand a chance of converting any leads, simply because your customers aren’t going to go out of their way to find your website on their own. They need to be led directly to your platform, which is why you need to improve your SEO at all costs.

E-commerce SEO Techniques

4. Get active on social media

Being active on social media is a great way to spread the message about your online store and engage with your audience on a deeper level. For one, social media platforms grant you the opportunity to engage in discussions regarding your product line. By simply talking about your goods on Twitter or Facebook, you will prove just how much of an expert you are with regards to your industry. This will give you some authority in your field, and in turn, that’ll make people feel much more comfortable to come to you whenever they need the products that you make available.

5. Market your store in the real world

Your profit may be generated online, but that doesn’t mean that you can’t market your e-commerce store in the real world.

To embark on such an advertising campaign, you must:

Participate in networking/charity events
Follow up on orders via phone calls
Hand out business cards whenever it is possible for you to do so
Show off your products in your local community (via a pop-up stall, for instance)
Nurture relationships with your local media outlets
Collaborate with other local businesses
Never be afraid to give products away for free

By putting all of the advice laid out above into practice, you’ll be sure to take your e-commerce store to the next level in no time.

Business

Navigating the Process of Selling Deceased Estate Shares

This article aims to provide a comprehensive guide to selling shares from a deceased estate. Process of Selling Deceased Estate Shares.

Published

4 months ago

May 9, 2024

TwinzTech

Navigating the Process of Selling Deceased Estate Shares

Table of Contents

1. Understanding the Basics of Selling Deceased Estate Shares

Dealing with a deceased estate can be a challenging and emotional process, especially when it comes to handling financial assets like shares. This article aims to provide a comprehensive guide to selling shares from a deceased estate.

2. What are Deceased Estate Shares?

Deceased estate shares refer to the stocks and shares that were owned by an individual who has passed away. These shares become part of the deceased’s estate and are subject to the terms of their will or estate plan.

3. The Importance of Valuing the Shares

The first step in selling deceased estate shares is to obtain a current valuation. This valuation is crucial for several reasons: it helps in distributing the estate among beneficiaries, it may be necessary for tax purposes, and it gives an idea of the market value of the shares.

4. Legal Requirements and Executor Responsibilities

The executor of the estate plays a pivotal role in the management and distribution of the deceased’s assets. This section will cover the legal responsibilities and steps the executor needs to take to lawfully sell the shares.

5. Obtaining Probate

Before any action can be taken with the shares, it’s often necessary to obtain probate. Probate is a legal process that confirms the executor’s authority to deal with the deceased’s assets.

Transferring Shares into the Executor’s Name

Once probate is granted, shares may need to be transferred into the name of the executor. This process varies depending on the company and the type of shares.

6. The Process of Selling Shares

After completing legal formalities, the executor can proceed with selling the shares. This section will outline the steps involved in this process, including choosing a brokerage or financial service, understanding market conditions, and making informed decisions.

Deciding on the Right Time to Sell

Timing can significantly impact the returns from selling shares. Executors need to consider market conditions and financial advice to determine the best time to sell.

Completing the Sale

This subsection will detail the actual process of selling shares, including placing orders, handling transaction fees, and ensuring all regulatory requirements are met.

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7. Navigating Tax Implications and Reporting

Managing tax obligations is a critical aspect of selling deceased estate shares. This section will explain the potential tax implications and the importance of accurate reporting for both capital gains tax and inheritance tax considerations.

Understanding Capital Gains Tax Responsibilities

When shares are sold, any profit made from the time of the deceased’s passing to the sale date may be subject to capital gains tax. Executors need to be aware of these implications and plan accordingly.

Inheritance Tax Considerations

In some jurisdictions, the value of the deceased estate’s shares might impact inheritance tax calculations. It’s essential for executors to understand these aspects in order to ensure compliance with tax laws.

8. Common Challenges and How to Overcome Them

Selling deceased estate shares can present unique challenges. This section will discuss common issues such as disputed wills, fragmented information about the shares, and market volatility.

Dealing with Disputed Wills and Beneficiary Disagreements

Disputes over the will or disagreements among beneficiaries can complicate the process. Executors must handle these situations delicately and legally.

Managing Market Volatility

Shares can be subject to market fluctuations. Executors should be prepared for this volatility and may need to consult financial advisors to navigate these waters effectively.

9. Tips for Executors Handling Deceased Estate Shares

This section will provide practical advice for executors, including the importance of seeking professional advice, keeping thorough records, and communicating clearly with beneficiaries.

Seeking Professional Financial and Legal Advice

The complexity of selling shares from a deceased estate often necessitates professional advice. This can range from legal counsel to financial advisory services.

Record Keeping and Communication with Beneficiaries

Maintaining transparent and thorough records is crucial. Executors should also prioritize clear and consistent communication with all beneficiaries to avoid misunderstandings.

Conclusion

Selling shares from a deceased estate is a responsibility that requires careful attention to legal, financial, and interpersonal dynamics. By understanding the process, staying informed about tax obligations, and tackling challenges head-on, executors can fulfill their duties effectively and respectfully.