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How to do the digital marketing of your online store in the right way

Digital marketing of your online store the right way. marketing the product services using different types of digital marketing technologies using the Internet.

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digital marketing of your online store

Today, online stores are at the summit of their popularity. Every other youngster wants to get into this mode of business. However, many such stores fade away from the scene much early than their owners anticipate. One of the major reason for this is that entrepreneurs don’t know digital marketing strategies to uplift their business.

Following are a few proven methods of digital marketing, which will surely help to enhance your sales:

digital marketing of your online store

1. Take the helping hand from social media influencers

Social media is packed with influencers having millions of followers. The biggest advantage of collaborating with an influential figure is that it gives credibility to your products. Their huge fan-following leaves no room in peoples’ mind to be skeptic about your brand. Talking about numbers, nearly 40 percent of the consumers admit that their purchases are the result of a single tweet from an influential personality.

That’s about the reach. Relevance is equally important. So while cherrypicking an influencer, you should also see what kind of products they promote. If someone has an amazing reach but does not specialize in promoting products like yours, you better move on to someone else.

2. Start building an email list

Nobody can question the impact of social media marketing campaigns, but email marketing has not lost its luster. Emails come with their own perks. In fact, with recent automation features, it has become a vital weapon of marketing. That’s exactly why the number of email users is all set to touch whopping 4.3 billion by 2022.

Unlike social media, email gives the space to connect with the user on a personal level. For example, you can write a beautiful message on the birthday or wedding anniversary of customers with special discount. Many find this gesture moving.

You can also send a fair proportion of traffic to your website by adding the URL in the emails. There is no doubt that the advantages of email are multifold, which is what makes this medium a viable tool to market an online store.

3. Use Google AdWords for advertisement

Exploiting Google Ads is one of the best ways to get maximum ROI on marketing campaigns. Through this platform, you can publish advertisements on almost every page that shows up in Google search result.

The beauty of Adwords is that it goes beyond texts. For example, if you own an online leather jacket store, you can display their pictures using AdWords. It will enable browsers from all over the world to see your products.

4. Focus on videos

Without a doubt, text and pictures have their share of attracting people. But nothing beats videos. Videos literally take marketing to the next level, and that’s exactly why they are termed as the king of digital marketing. This is not an empty claim. Here is the proof: about 80 percent of the people admit that watching a video before buying a product gives them confidence.

Here are a few key points which you should bear in mind before posting a video. Following them will end up skyrocketing the sales of your online store.

» Videos should always be concise and to the point. People watch videos primarily to save their time, so there is no point in dragging them. Ideally, a video should not be more than the duration of a few minutes

» They should be of high-quality. All your hard work can go in vain if the quality of your video is poor

» Select subtitle wisely. It should complement the content shown in the video

» Make full use of animations. It will give your videos a unique look

5. Share customer reviews

Hardly anything influences purchasing decisions as much as customer reviews do. A vast majority of people entertain customer reviews before stopping by a particular brand. That’s why reviews have become an important part of marketing strategy today.

Share customer reviews

So make it a point to share positive feedback of customers. Some people would be impressed by fast delivery, others by the quality of your product or even the professional logo design of your online store. Make it all count by posting it on the timeline of all social media networks.

6. Join Facebook groups

Facebook groups are an amazing place to promote your e-commerce business. There are two ways of doing so. Either create a group of your own or find groups which are suitable to market your products. Though digital market experts suggest that one should join an already existing group because there will be a readymade audience waiting to pounce on your brand.

7. Start writing guest blogs

Guest blogging has been around for a while, and it’s doing a decent job for marketers. In guest blogging, you write for somebody else’s website, and if the website happens to be of a good reputation, it adds to the credibility of your store.

If you provide valuable content, most bloggers will also allow you to add the link of your store in the blog. However, don’t merely succumb to the popularity of a website. Remember, relevance is key. So write for a blog which goes in line with your niche. Guest blogging is a go-to channel for the folks having limited resources in the tank.

8. Schedule posts at optimal times

What is the use of sharing valuable posts when nobody is even watching them? Many marketers don’t ponder over this question. They just blindly indulge in the rat-race of sharing.

Smart entrepreneurs tend to do it slightly different from the rest. They schedule their posts at optimal times. These are the times when more people are active on social media and, as a result, posts are likely to get more engagements than usual times.

9. Optimize product names and descriptions

When it comes to optimization, you should keep your creativity in check. Optimize the names as they are. Don’t ever flirt with them. However, you can afford to be a bit creative with product descriptions.

Conclusion

Just like any other business, online stores also don’t reach their potential if there are lapses in their marketing. Be aware, you will never be able to upscale sales of your e-commerce site unless you execute the above-mentioned digital marketing methods.

Helpful Resources:

1. 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins in [2019]

2. 16 Best Free SEO WordPress plugins for your Blogs & websites in [2019]

3. Riverdale Cast List For The TV Show Riverdale

Michelle Joe is a blogger by choice. She loves to discover the world around her. She likes to share her discoveries, experiences, and express herself through her blogs. You can find her on twitter: @michellejoe524

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Business

4 SaaS Link Building Tips For Beginners

In reality, link-building is a tough process, especially in the SaaS context. Why? Backlinks for SaaS websites are difficult to come by, and with the rise of new SaaS businesses, this will get more challenging.

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4 SaaS Link Building Tips For Beginners

The most effective techniques to promote your software as a service (SaaS) business and increase organic traffic to your website are content marketing and search engine optimization (SEO).

Note that improving your SEO rankings entails acquiring more high-quality backlinks. Thus, it’s essential to increase the number of backlinks to your SaaS business’s website from authoritative, high-quality websites in order to boost its search engine optimization performance.

In reality, link-building is a tough process, especially in the SaaS context. Why? Backlinks for SaaS websites are difficult to come by, and with the rise of new SaaS businesses, this will get more challenging. Therefore, building links the right way is the key, and you can find out how to plan your own link-building strategy from https://linkflow.ai/saas-link-building/ and other helpful resources.

Link-Building Strategies For SaaS Companies

Regardless of your niche, you may need to actively develop backlinks to your SaaS business in order to get your content discovered, consumed, and, ultimately, attract new clients. Here are ways to do it.

1. Write Guest Posts

Building backlinks and establishing yourself as an authority in your field can be accomplished effectively through guest posting. When you create content that is both original and helpful, other websites may link to it.

Take the website’s domain authority into account when guest posting. It’s recommended that you start with a well-regarded website with a Domain Authority (DA) of 50 or above. In addition, it would be beneficial to search for niche-specific websites interested in your writing.

After discovering a website open to guest posts, your next step is to learn more about the site’s target audience and content before seeking content marketing managers. Also, check to see if there are any guest posting requirements for the site.

However, you should exercise caution in deciding which blogs to publish on. There’s a wide variety of authoritative websites, and the same holds true for blogs.

2. Take Advantage Of Brand Mentions

Utilize your SaaS network to its full potential and make the most of brand-mention opportunities.

Backlink mentions are an excellent approach to making use of the websites, businesses, and services that you discuss in the content you create. Utilize methods such as co-mentioning or mention-me-back to get the advantage from your network.

This is an excellent strategy to obtain backlinks with very little effort on your part.

Link-Building Strategies For SaaS Companies

3. Pitch Link Round Ups

SaaS isn’t the only industry that can benefit from link roundups, but it is one in which they excel.

A link roundup (also known as a link list) is a regularly scheduled set of external links to relevant online content, such as articles, blog posts, and other online resources. Audiences can use them to find new content to read and share. They provide a dependable method for website owners to acquire inbound links.

Creating high-quality content that follows SEO best practices is the first step to being featured on authoritative link roundups.

Content that is educational, thoroughly investigated, and supported by reliable sources has a much better chance of being included in link roundups. The odds of being featured will improve if you establish yourself as a reliable source of high-quality information.

4. Use Digital PR Tactics To Earn Backlinks

Digital public relations (PR) is one of the most effective long-term approaches to building SaaS links. Digital PR entails expanding a company’s brands using means like podcasting, webinars, and more to attract the media’s attention.

Here are some suggestions for digital PR link-building:

  • Surveys and studies
  • Trend reports
  • Podcasts, webinars, and conferences

In order to get journalists and publications to write about your material and include links to it, you need to generate linkable assets (also known as link bait) and market these to them.

Important Factors In Back Linking

There are differences in the quality of the links. However, how can you evaluate whether or not a link is of high quality?

A link’s anatomy can tell you if it’s high- or low-quality. Look at these principles:

  • Relevancy
  • Anchor Text
  • Domain Strength
  • Page Strength

Once you’ve made it to the first page of Google’s search results, you can take it a step further by analyzing the anchor texts used by your top competitors to learn which type of anchor Google prefers and then using that data to guide your own link-building efforts.

Conclusion

The success of your SEO and the development of your SaaS brand depends on your ability to create and implement a comprehensive backlink strategy.

While it’s true that link building is more challenging for SaaS companies, it’s doable with the right strategy.

If you do it well, you may create an endless supply of high-quality links that will attract new clients.

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