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How to do the digital marketing of your online store in the right way

Digital marketing of your online store the right way. marketing the product services using different types of digital marketing technologies using the Internet.

Published

4 years ago

June 15, 2019

Michelle Joe

Today, online stores are at the summit of their popularity. Every other youngster wants to get into this mode of business. However, many such stores fade away from the scene much early than their owners anticipate. One of the major reasons for this is that entrepreneurs don’t know digital marketing strategies to uplift their businesses.

Following are a few proven methods of digital marketing, which will surely help to enhance your sales:

Table of Contents

1. Take the helping hand from social media influencers

Social media is packed with influencers having millions of followers. The biggest advantage of collaborating with an influential figure is that it gives credibility to your products. Their huge fan-following leaves no room in peoples’ minds to be skeptical about your brand. Talking about numbers, nearly 40 percent of consumers admit that their purchases are the result of a single tweet from an influential personality.

That’s about the reach. Relevance is equally important. So while cherrypicking an influencer, you should also see what kind of products they promote. If someone has an amazing reach but does not specialize in promoting products like yours, you better move on to someone else.

2. Start building an email list

Nobody can question the impact of social media marketing campaigns, but email marketing has not lost its luster. Emails come with their perks. In fact, with recent automation features, it has become a vital weapon of marketing. That’s exactly why the number of email users is all set to touch a whopping 4.3 billion by 2022.

Unlike social media, email gives the space to connect with the user on a personal level. For example, you can write a beautiful message on the birthday or wedding anniversary of customers with a special discount. Many find this gesture moving.

You can also send a fair proportion of traffic to your website by adding the URL in the emails. There is no doubt that the advantages of email are multifold, which is what makes this medium a viable tool to market an online store.

3. Use Google AdWords for advertisement

Exploiting Google Ads is one of the best ways to get maximum ROI on marketing campaigns. Through this platform, you can publish advertisements on almost every page that shows up in Google search results.

The beauty of Adwords is that it goes beyond texts. For example, if you own an online leather jacket store, you can display their pictures using AdWords. It will enable browsers from all over the world to see your products.

digital marketing of your online store

4. Focus on videos

Without a doubt, text and pictures have their share of attracting people. But nothing beats videos. Videos take marketing to the next level, and that’s exactly why they are termed the king of digital marketing. This is not an empty claim. Here is the proof: about 80 percent of people admit that watching a video before buying a product gives them confidence.

Here are a few key points that you should bear in mind before posting a video. Following them will end up skyrocketing the sales of your online store.

Videos should always be concise and to the point. People watch videos primarily to save time, so there is no point in dragging them. Ideally, a video should not be more than the duration of a few minutes
They should be of high quality. All your hard work can go in vain if the quality of your video is poor
Select subtitles wisely. It should complement the content shown in the video
Make full use of animations. It will give your videos a unique look

5. Share customer reviews

Hardly anything influences purchasing decisions as much as customer reviews do. A vast majority of people entertain customer reviews before stopping by a particular brand. That’s why reviews have become an important part of marketing strategy today.

Share customer reviews

So make it a point to share positive feedback from customers. Some people would be impressed by fast delivery, others by the quality of your product or even the professional logo design of your online store. Make it all count by posting it on the timeline of all social media networks.

6. Join Facebook groups

Facebook groups are an amazing place to promote your e-commerce business. There are two ways of doing so. Either create a group of your own or find groups that are suitable to market your products. Though digital market experts suggest that one should join an already existing group because there will be a readymade audience waiting to pounce on your brand.

7. Start writing guest blogs

Guest blogging has been around for a while, and it’s doing a decent job for marketers. In guest blogging, you write for somebody else’s website, and if the website happens to be of a good reputation, it adds to the credibility of your store.

If you provide valuable content, most bloggers will also allow you to add the link to your store in the blog. However, don’t merely succumb to the popularity of a website. Remember, relevance is key. So write a blog that goes in line with your niche. Guest blogging is a go-to channel for folks having limited resources in the tank.

8. Schedule posts at optimal times

What is the use of sharing valuable posts when nobody is even watching them? Many marketers don’t ponder this question. They just blindly indulge in the rat race of sharing.

Smart entrepreneurs tend to do it slightly differently from the rest. They schedule their posts at optimal times. These are the times when more people are active on social media and, as a result, posts are likely to get more engagements than usual times.

9. Optimize product names and descriptions

When it comes to optimization, you should keep your creativity in check. Optimize the names as they are. Don’t ever flirt with them. However, you can afford to be a bit creative with product descriptions.

Conclusion

Just like any other business, online stores also don’t reach their potential if there are lapses in their marketing. Be aware, you will never be able to upscale sales of your e-commerce site unless you execute the above-mentioned digital marketing methods.

Helpful Resources:

1. 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins

2. 16 Best Free SEO WordPress plugins for your Blogs & websites

3. Riverdale Cast List For The TV Show Riverdale

Business

How Music Can Impact Your Customers’ Experiences Grocery Stores

As people are heavily influenced by music, it is important that, as a grocery store owner, you get the type of music right in your store. Why? Read on to find out!

Published

5 days ago

September 19, 2023

TwinzTech

How Music Can Impact Your Customers Experiences Grocery Stores

There’s a lot that goes into sales in any store. The people in the store, the store’s layout, the lighting, the color scheme, and, of course, the music.

If you were to walk into a grocery store and there was no music playing, it would be unnerving, to say the least, and there is a reason why. When most people think of music playing in a store, they think of the general type of music and link it to the products in the store.

As people are heavily influenced by music, it is important that, as a grocery store owner, you get the type of music right in your store. Why? Read on to find out!

Table of Contents

1. Increase Sales

Research has found that the right kind of music will boost sales. It is true!

The most successful grocery stores use familiar-sounding background music to promote sales, and there is a reason why- it works! Music for business is not a new area, and having a set playlist is better than simply putting it on the radio. When customers hear music that is familiar, they will feel relaxed, and when they feel relaxed, they are more likely to purchase items.

2. Reduction In Complaints

Nobody likes complaints, especially in retail. It has once again been found that those familiar tunes which you can play in your supermarket have been linked to a reduction in complaints being made.

The tempo of the music can impact the behavior of the buyers in your grocery store

It has also been shown to impact how customers assess their time in the store. For instance, one study found that customers who were waiting and were surrounded by unfamiliar music described the store as being dirtier, the staff being ruder, and the waiting times being longer. In the same market setting, a set of customers who had familiar music being played reported, well, the opposite!

3. Impulse Purchases

The tempo of the music can impact the behavior of the buyers in your grocery store.

Ever wonder why faster-paced music is played around the holidays? This is why! Studies have found that when it comes to playing faster-paced music, shoppers were more likely to make more impulsive buys, upping sales in the store.

4. Brand Promotion

There is a reason why when you go into a higher-end grocery store, they are playing more classically themed music. Or, when you go into a grocery store that is full of health-based products, there is a reason why they usually play more relaxed music.

They are trying to build an association with their brand. So, if you are looking for the right kind of music to play in your grocery store, think about what it is that you sell. For generic grocery stores, something like easy listening or happy music will usually work to help get customers feeling good and relaxed enough to buy produce.

5. Atmosphere

You want to create a warm and welcoming atmosphere in your supermarket. One of the easiest ways to do that is with music, as even if the customers aren’t aware of the type of music that is playing consciously, they will still hear it and be impacted by it. In short, softer, happier music prompts relaxation and helps up general purchases, and, as before, faster music prompts impulse buys.