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How to do the digital marketing of your online store in the right way

Digital marketing of your online store the right way. marketing the product services using different types of digital marketing technologies using the Internet.

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digital marketing of your online store

Today, online stores are at the summit of their popularity. Every other youngster wants to get into this mode of business. However, many such stores fade away from the scene much early than their owners anticipate. One of the major reason for this is that entrepreneurs don’t know digital marketing strategies to uplift their business.

Following are a few proven methods of digital marketing, which will surely help to enhance your sales:

digital marketing of your online store

1. Take the helping hand from social media influencers

Social media is packed with influencers having millions of followers. The biggest advantage of collaborating with an influential figure is that it gives credibility to your products. Their huge fan-following leaves no room in peoples’ mind to be skeptic about your brand. Talking about numbers, nearly 40 percent of the consumers admit that their purchases are the result of a single tweet from an influential personality.

That’s about the reach. Relevance is equally important. So while cherrypicking an influencer, you should also see what kind of products they promote. If someone has an amazing reach but does not specialize in promoting products like yours, you better move on to someone else.

2. Start building an email list

Nobody can question the impact of social media marketing campaigns, but email marketing has not lost its luster. Emails come with their own perks. In fact, with recent automation features, it has become a vital weapon of marketing. That’s exactly why the number of email users is all set to touch whopping 4.3 billion by 2022.

Unlike social media, email gives the space to connect with the user on a personal level. For example, you can write a beautiful message on the birthday or wedding anniversary of customers with special discount. Many find this gesture moving.

You can also send a fair proportion of traffic to your website by adding the URL in the emails. There is no doubt that the advantages of email are multifold, which is what makes this medium a viable tool to market an online store.

3. Use Google AdWords for advertisement

Exploiting Google Ads is one of the best ways to get maximum ROI on marketing campaigns. Through this platform, you can publish advertisements on almost every page that shows up in Google search result.

The beauty of Adwords is that it goes beyond texts. For example, if you own an online leather jacket store, you can display their pictures using AdWords. It will enable browsers from all over the world to see your products.

4. Focus on videos

Without a doubt, text and pictures have their share of attracting people. But nothing beats videos. Videos literally take marketing to the next level, and that’s exactly why they are termed as the king of digital marketing. This is not an empty claim. Here is the proof: about 80 percent of the people admit that watching a video before buying a product gives them confidence.

Here are a few key points which you should bear in mind before posting a video. Following them will end up skyrocketing the sales of your online store.

» Videos should always be concise and to the point. People watch videos primarily to save their time, so there is no point in dragging them. Ideally, a video should not be more than the duration of a few minutes

» They should be of high-quality. All your hard work can go in vain if the quality of your video is poor

» Select subtitle wisely. It should complement the content shown in the video

» Make full use of animations. It will give your videos a unique look

5. Share customer reviews

Hardly anything influences purchasing decisions as much as customer reviews do. A vast majority of people entertain customer reviews before stopping by a particular brand. That’s why reviews have become an important part of marketing strategy today.

Share customer reviews

So make it a point to share positive feedback of customers. Some people would be impressed by fast delivery, others by the quality of your product or even the professional logo design of your online store. Make it all count by posting it on the timeline of all social media networks.

6. Join Facebook groups

Facebook groups are an amazing place to promote your e-commerce business. There are two ways of doing so. Either create a group of your own or find groups which are suitable to market your products. Though digital market experts suggest that one should join an already existing group because there will be a readymade audience waiting to pounce on your brand.

7. Start writing guest blogs

Guest blogging has been around for a while, and it’s doing a decent job for marketers. In guest blogging, you write for somebody else’s website, and if the website happens to be of a good reputation, it adds to the credibility of your store.

If you provide valuable content, most bloggers will also allow you to add the link of your store in the blog. However, don’t merely succumb to the popularity of a website. Remember, relevance is key. So write for a blog which goes in line with your niche. Guest blogging is a go-to channel for the folks having limited resources in the tank.

8. Schedule posts at optimal times

What is the use of sharing valuable posts when nobody is even watching them? Many marketers don’t ponder over this question. They just blindly indulge in the rat-race of sharing.

Smart entrepreneurs tend to do it slightly different from the rest. They schedule their posts at optimal times. These are the times when more people are active on social media and, as a result, posts are likely to get more engagements than usual times.

9. Optimize product names and descriptions

When it comes to optimization, you should keep your creativity in check. Optimize the names as they are. Don’t ever flirt with them. However, you can afford to be a bit creative with product descriptions.

Conclusion

Just like any other business, online stores also don’t reach their potential if there are lapses in their marketing. Be aware, you will never be able to upscale sales of your e-commerce site unless you execute the above-mentioned digital marketing methods.

Helpful Resources:

1. 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins in [2019]

2. 16 Best Free SEO WordPress plugins for your Blogs & websites in [2019]

3. Riverdale Cast List For The TV Show Riverdale

Michelle Joe is a blogger by choice. She loves to discover the world around her. She likes to share her discoveries, experiences, and express herself through her blogs. You can find her on twitter: @michellejoe524

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Business

Influencing Consumer Decisions: Five Principles

An individual or organization’s consumer behavior is based on buying certain products and supporting certain brands. Behavioral, motivational, and psychological issues are the primary focus of this study area.

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Influencing Consumer Decisions Five Principles

An individual or organization’s consumer behavior is based on buying certain products and supporting certain brands. Behavioral, motivational, and psychological issues are the primary focus of this study area.

-Several psychological factors influence how a person responds to advertising, including perceptions, attitudes, and a general view of life.

-The demographics of the audience, including age, culture, profession, age, and background, largely determine consumers’ interests and opinions.

-A person’s social group influences how they shop. Education, income, and social class all play a role in purchasing decisions.

When conducting virtual product testing, you can influence consumer behavior more effectively by knowing consumer trends. Consumer habits and priorities change as businesses do. Today’s tastes are different from 10 years ago, and they will be different ten years later. It is important to keep consumer behavior trends in mind when designing and improving your marketing strategy.

5 Principles of influence

In his study of social influence, the researcher formulated six universal principles to understand behavior change. The principles can be used by businesses and consumers to understand purchasing behavior better and determine what strategies are most successful.

1. Reciprocity

Humans are often compelled to repay favors or reciprocate kind gestures. For example, the consumer might get a free product sample or a substantial discount.

2. Commitment

Engaged people are more likely to stick with something. The idea here is to cultivate brand loyalty; once someone has used a product or service, they are more likely to repurchase it in the future.

3. Consensus

The more people who do something, the more likely others will do it. Consumers are likely to buy into brands to demonstrate their popularity or satisfaction among a large customer base.

4. Authority

Experts tend to have listened to more than the average person. To convert new consumers, a relevant expert talking about the effectiveness of the brand’s product or service is more important.

5. Liking

Persuading a consumer to buy is more likely when the person is similar to the target consumer. It is far easier to convince consumers with similar characteristics – whether ethnicity, socioeconomic status, religious inclination, or common interests.

Conclusion

When companies are equipped with these five principles of influence, they can better navigate potential consumers and convert more sales. However, the long-run consequences of manipulation could spell disaster for the researcher as he warned against crossing the line between influence and manipulation.

Whether the principle of influence exists in a given situation should be an issue that people, companies, and marketers consider – that is, do they have to manufacture it, or can they discover it? Nobody wants to be a smuggler of influence and using the power and claiming to be an expert when they’re not will ultimately lead to negative results.

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