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How to Attract New Customers With an E-commerce Website Redesign?

Attract New Customers With an E-commerce Website Redesign. It is important to Design e-commerce website for Trust, Security and user experience (UX).

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E-commerce Website Redesign

We all know that trends in website design change very quickly. So, a website which is once considered role models, lose their appeal and look outdated. Sometimes, the direction of the company’s activities and its priorities change.

This means that the site created several years ago no longer reflects the essence and goals of the company. In this case, redecoration of the site becomes an unavoidable task. Also, the dismal performance of the website also indicates the need for a website redesign.

In simple words, a website redesign changes in the appearance, technical details, structure and other components of the site. It aims to improve the functionality of the site and help its owner to earn more profits. So, how a website redesign helps online entrepreneurs? Let’s know now.

1. A Rapid Change in Corporate Image

The image of the company is its perception created in the minds of potential customers. Corporate image is of paramount importance for any company. A positive image of the organization is a prerequisite for its growth and prosperity.

Rapid Change in Corporate Image

It is especially true at the present time when customers have the opportunity to get all the necessary information about the brand in a few clicks, compare it with competitors and make an informed choice.

Corporate determines the company’s position in the market, distinguishes it from competing firms, attracts the attention of potential buyers and keeps the loyalty of regular customers.

It also affects the creation of leads and sales. Website redesign done by a professional web development company helps entrepreneurs to improve the corporate image of the brand, get back the buyer’s trust and sell more products and services every day.

2. Stay Competitive & Upgraded in the Business

Always keep in mind that website design trends keep changing from time-to-time. Nobody likes to visit an outdated website with inaccurate information, 404 errors, navigation problems, etc.

Stay Competitive & Upgraded in the Business

3. Better User Experience

Better User Experience

User Experience (UX) is all about how comfortable visitors are when they use your website, products, and services. Designing a new website is one thing, its optimization for usability is a completely different thing.

A lot of UX design elements are used on websites. Did you ever consider the user experience of your website?

  • You are likely to lose a lot of business opportunities if your website is not designed to give customers a positive experience.
  • A website redesign performed by a Professional Web designer can improve user experience on the site.
  • Website redesign makes substantial changes to your website, clear all unnecessary design elements, and make the site more user-friendly.
  • Experienced website developers can delete all obstacles that push visitors to the competitor’s website. Generally, the easy-to-use website attracts more customers and allow its owners to earn more revenues.

4. Faster Loading Speed

Modern Internet users are highly impatient. They try to access websites from different Internet-enabled devices.

They love to browse websites or web pages that load faster on their devices. If a website or its pages takes a significant amount of time to load, they will simply close the site and go away. This creates a negative perception of the brand.

Faster Loading Speed

Such customers will not come back to a slow loading website once again. Google also uses the site’s loading speed as an important parameter.

  • Fast loading websites or web-pages are preferred by Google in its SERP. On the other hand, slow loading websites are ignored in Google’s top results.
  • Such websites have lower visibility on the web.
  • A website redesign can eliminate all those issues that make your website slower. Faster websites have better visibility on the web (based on its optimization quality) and are visited by a large number of individuals on a daily basis.

5. More User Engagement

Prolonged user engagement is very important for all website owners. The more user engagement is, the more business opportunities are likely to come in your way. These days everybody is taking Internet-based assistance to improve user engagement because, of the dependence of customers on the Internet.

More User Engagement

This gradual change has shifted people into setting up Online stores to associate with the people all across the Globe. When a website is created and run successfully for many years, naturally it requires a redesign.

  • It helps website owners to declutter unnecessary design elements on the site.
  • It allows visitors to easily navigate from one place to another, explore the desired stuff quickly, read the content & make transactions.

6. A Change in Your Products, Services or Brand

When your brand, products and services are changed over time, then it becomes essential to go for a website redesign. It is because your old website no longer represents the brand, products and services.

  • Any contradiction between the brand and website may confuse visitors, forcing them to flee away without making any purchase.
  • Therefore, you need to redesign your website whenever there is a change in your brand, products, services.

7. More Business Opportunities From Social Media Websites

These days, almost all website owners give importance to traffic and business opportunities that come from social media websites. That is why they launch SMO and SEO campaigns to get more clicks on the site.

On many occasions, all their efforts to fetch more business opportunities from different social media websites go in vain if the site has become obsolete and it no longer attracts the targeted audience.

Social Media Websites

As a result, a website renovation becomes essential.

  • Ask the Web Design Company or developer to renovate your website and place social sharing buttons appropriately.
  • This will help website visitors to share your content easily on different social media channels & let you reap its economic benefits.

8. Feature or Content Display Problem

If you don’t visit your website regularly, then you need to be careful about this problem. It is possible that the logo and images of your websites may not be displayed appropriately, features might have technical problems or when there is trouble in the content display.

  • Simple problems can be fixed easily. If your website has serious problems, then a website redesign is urgently needed.
  • If you don’t know, never try to molest your website. Otherwise, it may cause bigger damage to the site.
  • Contact a professional website design and development company to troubleshoot the problem easily.

9. You Are Trailing in the Web-based Business

It would not be unfair to say, up to a certain extent, the success of a web-based business depends on the fact that how well you analyze the activities of your competitors, adopt their good policies and implement them into business marketing activities to get more benefits.

  • If your main competitors have redesigned their websites and are earning lots of business opportunities, then it becomes essential for you to do the same.
  • It will help you to sustain in the business and keep getting business opportunities.

Final Words

Website redesign becomes a necessity when a website is run with a professional objective. It helps to rejuvenate the overall look of the site, attract more visitors, increase the effectiveness of SEO campaigns and generate more business opportunities.

Helpful Resources:

1. 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins in [2019]

2. 16 Best Free SEO WordPress plugins for your Blogs & websites in [2019]

3. Riverdale Cast List For The TV Show Riverdale

4. Top 25 Best SolarMovie Alternatives in [2019]

5. Top 5 Best Web Development Frameworks For Popular Programming Languages in [2019]

Morris Edwards is a Sr. Web Developer and as per his keen interest, he is also a Digital Marketing Consultant in Awebstar: Web Design Company Singapore. He specializes in sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 350 companies, influencers with digital products and has created an n-number of influential websites with AI(artificial intelligence) and other splendid features.

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Business

Transforming Goals into Actionable Results

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Transforming Goals into Actionable Results - Planning Template

Organizations universally set goals and strategic plans each year, aiming to grow revenue, increase efficiency, or launch innovative offerings. Leadership teams devote extensive energy to developing future visions, five-year horizons, and stretched objectives to motivate their workforce.

But the hard truth remains: lofty ambitions alone rarely catalyze actual change. For transformational plans to spark tangible impacts, organizations must bridge the gap between theoretical strategy and on-the-ground execution.

1. The Planning Disconnect

Many goal-setting approaches prioritize inspiration over implementation. Leadership defines desires for the future: – become a $1 billion revenue company, penetrate emerging markets, and transform customer experiences through AI. Such ‘aim-big’ mindsets spark energy and provide directional guidance amid uncertainty.

However, most planning exercises fail to detail the nitty-gritty work required to achieve audacious results on the ground. People walk out of annual meetings jazzed about the future but without playbooks for activating it day-to-day. Vague aspirations then struggle to be converted into economic value.

2. Finding the Right Strategy

An OKR planning template offers one methodology to overcome this strategy/execution divide. OKRs, or Objectives and Key Results, provide a template to cascade high-level goals into measurable, actionable metrics at every organizational level. This connects future milestones with present-moment decision-making, ensuring teams work synergistically towards overarching ambitions. With a strong goal architecture in place, inspiration more seamlessly fuels activation.

3. Why Actionability Matters

Transforming lofty aspirations into step-by-step execution plans brings several advantages:

  • Alignment: With clear OKRs spanning functions, teams can coordinate priorities, resources, and timelines effectively. This fosters organization-wide momentum versus siloed efforts.
  • Motivation: Breaking ambitious objectives into bite-sized key results is less daunting for individuals. Granular metrics maintain motivation amid long horizons.
  • Focus: Concrete next steps prevent distraction from organizational shiny objects that capture attention yet deliver little value.
  • Accountability: Quantifiable measures allow all stakeholders, from frontline individuals to CEOs, to track progress and course-correct in real-time if lagging.

With a strong goal architecture in place, inspiration more seamlessly fuels activation. But we still must apply rigorous execution principles—communication, tracking, agility, and celebration—to generate the hoped-for results.

4. Driving Change in Complex Systems

Large enterprises are multifaceted systems, with interdependent elements spanning processes, technology, and people. This complexity makes driving macro-level outcomes uniquely challenging. As legendary management thinker Peter Drucker noted, “There is nothing so useless as doing efficiently that which should not be done at all.”

Turning broad organizational change into economic returns requires carefully targeting the vital few interventions that catalyze outsized results. OKRs help leaders thoughtfully assess and sequence the projects that will structurally reinvent operations, remove friction from value chains, and upgrade talent capabilities over time. With clear transformations roadmaps in place, big goals become more grounded amid real-world constraints.

5. Sustaining the Journey

Finally, cascading OKRs across the hierarchy sustains strategic focus as leaders come and go. They provide continuity through inevitable ebbs and flows in the volatile, uncertain business climate. With institutionalized processes for regularly resetting, communicating, and reviewing objectives and key results, organizations stay centered on the handful of big bets that matter most while retaining the flexibility to evolve tactics as needed.

Annual goal setting is table stakes for contemporary organizations. But without concerted efforts to turn those goals into measurable action plans, little changes amid organizational complexity.

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