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How to Attract New Customers With an E-commerce Website Redesign?

Attract New Customers With an E-commerce Website Redesign. It is important to Design e-commerce website for Trust, Security and user experience (UX).

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E-commerce Website Redesign

We all know that trends in website design change very quickly. So, a website which is once considered role models, lose their appeal and look outdated. Sometimes, the direction of the company’s activities and its priorities change.

This means that the site created several years ago no longer reflects the essence and goals of the company. In this case, redecoration of the site becomes an unavoidable task. Also, the dismal performance of the website also indicates the need for a website redesign.

In simple words, a website redesign changes in the appearance, technical details, structure and other components of the site. It aims to improve the functionality of the site and help its owner to earn more profits. So, how a website redesign helps online entrepreneurs? Let’s know now.

1. A Rapid Change in Corporate Image

The image of the company is its perception created in the minds of potential customers. Corporate image is of paramount importance for any company. A positive image of the organization is a prerequisite for its growth and prosperity.

Rapid Change in Corporate Image

It is especially true at the present time when customers have the opportunity to get all the necessary information about the brand in a few clicks, compare it with competitors and make an informed choice.

Corporate determines the company’s position in the market, distinguishes it from competing firms, attracts the attention of potential buyers and keeps the loyalty of regular customers.

It also affects the creation of leads and sales. Website redesign done by a professional web development company helps entrepreneurs to improve the corporate image of the brand, get back the buyer’s trust and sell more products and services every day.

2. Stay Competitive & Upgraded in the Business

Always keep in mind that website design trends keep changing from time-to-time. Nobody likes to visit an outdated website with inaccurate information, 404 errors, navigation problems, etc.

Stay Competitive & Upgraded in the Business

3. Better User Experience

Better User Experience

User Experience (UX) is all about how comfortable visitors are when they use your website, products, and services. Designing a new website is one thing, its optimization for usability is a completely different thing.

A lot of UX design elements are used on websites. Did you ever consider the user experience of your website?

  • You are likely to lose a lot of business opportunities if your website is not designed to give customers a positive experience.
  • A website redesign performed by a Professional Web designer can improve user experience on the site.
  • Website redesign makes substantial changes to your website, clear all unnecessary design elements, and make the site more user-friendly.
  • Experienced website developers can delete all obstacles that push visitors to the competitor’s website. Generally, the easy-to-use website attracts more customers and allow its owners to earn more revenues.

4. Faster Loading Speed

Modern Internet users are highly impatient. They try to access websites from different Internet-enabled devices.

They love to browse websites or web pages that load faster on their devices. If a website or its pages takes a significant amount of time to load, they will simply close the site and go away. This creates a negative perception of the brand.

Faster Loading Speed

Such customers will not come back to a slow loading website once again. Google also uses the site’s loading speed as an important parameter.

  • Fast loading websites or web-pages are preferred by Google in its SERP. On the other hand, slow loading websites are ignored in Google’s top results.
  • Such websites have lower visibility on the web.
  • A website redesign can eliminate all those issues that make your website slower. Faster websites have better visibility on the web (based on its optimization quality) and are visited by a large number of individuals on a daily basis.

5. More User Engagement

Prolonged user engagement is very important for all website owners. The more user engagement is, the more business opportunities are likely to come in your way. These days everybody is taking Internet-based assistance to improve user engagement because, of the dependence of customers on the Internet.

More User Engagement

This gradual change has shifted people into setting up Online stores to associate with the people all across the Globe. When a website is created and run successfully for many years, naturally it requires a redesign.

  • It helps website owners to declutter unnecessary design elements on the site.
  • It allows visitors to easily navigate from one place to another, explore the desired stuff quickly, read the content & make transactions.

6. A Change in Your Products, Services or Brand

When your brand, products and services are changed over time, then it becomes essential to go for a website redesign. It is because your old website no longer represents the brand, products and services.

  • Any contradiction between the brand and website may confuse visitors, forcing them to flee away without making any purchase.
  • Therefore, you need to redesign your website whenever there is a change in your brand, products, services.

7. More Business Opportunities From Social Media Websites

These days, almost all website owners give importance to traffic and business opportunities that come from social media websites. That is why they launch SMO and SEO campaigns to get more clicks on the site.

On many occasions, all their efforts to fetch more business opportunities from different social media websites go in vain if the site has become obsolete and it no longer attracts the targeted audience.

Social Media Websites

As a result, a website renovation becomes essential.

  • Ask the Web Design Company or developer to renovate your website and place social sharing buttons appropriately.
  • This will help website visitors to share your content easily on different social media channels & let you reap its economic benefits.

8. Feature or Content Display Problem

If you don’t visit your website regularly, then you need to be careful about this problem. It is possible that the logo and images of your websites may not be displayed appropriately, features might have technical problems or when there is trouble in the content display.

  • Simple problems can be fixed easily. If your website has serious problems, then a website redesign is urgently needed.
  • If you don’t know, never try to molest your website. Otherwise, it may cause bigger damage to the site.
  • Contact a professional website design and development company to troubleshoot the problem easily.

9. You Are Trailing in the Web-based Business

It would not be unfair to say, up to a certain extent, the success of a web-based business depends on the fact that how well you analyze the activities of your competitors, adopt their good policies and implement them into business marketing activities to get more benefits.

  • If your main competitors have redesigned their websites and are earning lots of business opportunities, then it becomes essential for you to do the same.
  • It will help you to sustain in the business and keep getting business opportunities.

Final Words

Website redesign becomes a necessity when a website is run with a professional objective. It helps to rejuvenate the overall look of the site, attract more visitors, increase the effectiveness of SEO campaigns and generate more business opportunities.

Helpful Resources:

1. 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins in [2019]

2. 16 Best Free SEO WordPress plugins for your Blogs & websites in [2019]

3. Riverdale Cast List For The TV Show Riverdale

4. Top 25 Best SolarMovie Alternatives in [2019]

5. Top 5 Best Web Development Frameworks For Popular Programming Languages in [2019]

Morris Edwards is a Sr. Web Developer and as per his keen interest, he is also a Digital Marketing Consultant in Awebstar: Web Design Company Singapore. He specializes in sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 350 companies, influencers with digital products and has created an n-number of influential websites with AI(artificial intelligence) and other splendid features.

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Business

How To Maximize Cloud Computing For Your Business

If you’re a business owner and have been using cloud computing, this article will discuss several methods that will help you maximize cloud computing for your business:

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How To Maximize Cloud Computing For Your Business

As time passes by, technology advances to advance. With everything going digital now, the traditional use of portable hard drives is slowly disappearing. The best example is how businesses continue to take advantage of cloud-based services for convenience and mainly to increase their productivity. If you’re not familiar with cloud computing, it pertains to the delivery of services that stores and access data via the internet. It commonly includes servers, cloud storage services, online databases, and many others.

Most companies turn to cloud computing for security, data synchronization, and convenience. Flexibility and collaboration are also common factors. One advantage of using cloud computing services is that it reduces operating costs. Though it’s not often mentioned, sustainability is another reason why companies switch to cloud computing. Moving to the cloud lessens the usage of physical data centers, thus saving energy and reducing the impact on the environment.

There are many ways of improving your business with cloud computing. However, there are still companies that are yet to discover the full capabilities of cloud computing. If you’re a business owner and have been using cloud computing, this article will discuss several methods that will help you maximize cloud computing for your business:

1. Improve Security

Your chosen cloud provider comes with a security system. Because of this, your files are most likely safer in the cloud. However, essential cloud services only offer basic security, so you still have to be careful. Security breaches can badly affect your business. Hackers make these attacks, but sometimes they could also be caused by an employee.

How To Maximize Cloud Computing For Your Business

One way of improving cloud security is to employ features that help monitor end-user activities. By spotting suspicious usage patterns and activities, you could prevent a security breach. Training your employees and equipping them with security tools is the best way to prevent such attacks. This could be further enhanced by setting up additional security protocols and educating them on cybersecurity. Another way is to restrict access to important files. You can do this by setting passwords on such files.

2. Utilize File Syncing and Organization

The right cloud infrastructure solution for your business will provide your team access to the newest files anywhere. Instant file synchronization is another benefit of using the cloud. The cloud is a virtual location where you and your team can conveniently share files. This is very useful for businesses that allow employees to work remotely. With a stable internet connection, your staff can work from anywhere in the world and access files on any device, allowing flexibility.

Also, cloud data storage has a similar structure to a filing cabinet, where files are stored in folders within the storage (filing cabinet). It’s essential to construct a storage layout and establish a standard labeling system if you’re sharing access with your team. Organize your files from the beginning and as you go. This will make it easy to find and identify files whenever they’re needed.

3. Back-Up Data

Backing up data is another crucial security consideration in businesses. Similar to file syncing, you can update your backup data as you work with the cloud. The cloud can duplicate the data you input into another site (off-site) where they’re secure from threats. This will also enable you to access the backup data when an error occurs conveniently. More importantly, it guarantees business continuity and reliable data recovery.

4. Optimize Communication

Use cloud computing services that offer more features that optimize communication, like calendars and emails. This will help you arrange meetings more efficiently. You can even facilitate more extensive collaborations and set synchronized deadlines for projects.

Cloud computing data center. Storage cloud on computer data center background. 3d illustration

5. Monitor Data Analytics

Look for cloud providers that offer big data analytics. This will enable your cloud service to collect data about your business’ buyers, trends, performance, etc. Then, these data can be calculated to identify growth opportunities. Other data analytic services collect information that may help create solutions to your business’s workflow problems.

6. Stay Up-To-Date

System updates are a must in cloud services to patch up bugs, address technical issues, and adapt to the changing consumer needs. So, when there are system updates, make sure to implement them once you’ve verified compatibility where applicable.

7. Use Social Media

Social media is possibly the most successful platform in digital marketing. However, it is often overlooked as an application of cloud computing. Social networking sites will help you find your customers and easily share data with them through page posts.

Final Thoughts

Although there are numerous ways to maximize cloud computing for businesses, these are the most helpful. With the increased use of cloud computing, companies can quickly improve and boost their productivity and efficiency when these services are maximized to their full potential.

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