Home » Blog » Marketing » How to Organize a Product Launch

Business

How to Organize a Product Launch

Imagine having your product launch coincide with being successfully presented on social networks, TV and printed media! How to Organize a Product Launch.

Published

3 years ago

September 29, 2019

Tracey Clayton

Ask anyone in the business and they will tell you, the product launch is the busiest and scariest time of the year. Not only because anything that can go wrong will probably go wrong, but it is a month’s worth of work slapped in just a few days.

It is also an exciting time, when the company presents the very thing they have been working on for the first time to the public. To be sure this time of stress and joy passes successfully, you should prepare well. And here is how.

Table of Contents

1. Calendar is your friend

In order for everything to go smoothly, you need to work with a set schedule, a long time in advance. Your launch date should be decided as long as a year ago – it is never too early to start preparing.

And in the build up to it, there are so many things to be done. First comes the release of information, slow and deliberate, because you want to keep the press and the people interested over a longer period of time.

You need to keep in touch with your affiliates and partners, keeping them abreast of the situation. Finally, you need to promote the actual launch day, while at the same time worrying about the goods or services reaching their destination where they will be available at the exact time and in large enough quantities. Sounds simple, doesn’t it?

2. Make sure the product/service is ready

There is probably only one thing worse than missing your launch date and that is for the product to not be good enough or have some sort of defect at launch.

In order to escape this unfortunate situation, you need to be aware of its quality at each stage of the development leading up to the launch date.

You might want to look the other way when you realize there are some negative sides or potential problems with the product, but you mustn’t, if you want a successful launch.

It is better to push it back for a few months if need be than it is to launch an unfinished product that will not satisfy anyone.

3. Don’t forget about the market(ing)

Is the market ready and willing to receive your product? On the one hand, it is a question of the right time to come out with what you have cooked up – perhaps the public has no desire for it, perhaps the competition already has successful products of similar nature.

Picking the right time based on market research is important. On the other hand, it is also the question of your marketing team putting in the effort. Make sure you have covered all the bases, from social network campaigns to TV, radio and newspaper ads.

Find proper professionals for your promotional materials, such as high-quality printing norwest experts, and make sure everyone knows about your product, presented in glorious high-definition, both online and offline.

How to Organize a Product Launch

4. Try things out and ask around

One more thing before launch day – don’t trust just yourself, ask the experts. They might find some design flaws, but that is exactly what you want, a way to improve the product before launch.

Remember that you need to supply the product to various opinion-makers and influencers before the actual launch day – wouldn’t it be great if what they got was the best possible version of the product.

Imagine having your product launch coincide with being successfully presented on social networks, TV and printed media! This is why it is important to iterate until the last day – you never know when the big eureka moment might come and the product finally comes together.

5. Be ready when the day comes

Bad things will happen. This is not a premonition, it is just the way things are – no launch is without hitches. It is important to be ready and to have contingencies already in place.

Get more people than you think is necessary – you will thank us later. Everyone will be working around the clock and they should have people ready on standby, because you never know how long the first day could be. Most importantly, set your expectation at a realistic level.

Don’t sell yourselves short but don’t go off thinking you’re hot stuff without actual numbers to back that up. Make sure you do your best on the launch day and there will be no regrets.

Business

What is a Customer Data Platform?

Published

1 week ago

January 27, 2023

TwinzTech

A customer Data Platform (CDP) is a new approach to centralizing your business’s promotional and sales information. Learn how companies use CDP to get ahead of the competition and effectively address their clients.

Table of Contents

1. Understanding a Customer Data Platform

A customer data platform stores and organizes customer information in one place, making it accessible to various customer care, sales, and marketing departments. The software can do its functions because it compiles information from multiple channels, such as your company’s social media profiles, website statistics, and live chat sessions.

You may best analyze your consumer’s needs and produce more targeted marketing campaigns with a customer data platform. Your marketing and sales activities will be more efficient, saving you time and resources. The advertising, sales and other teams that you manage will be able to make more informed decisions with the help of detailed prospective customers.

2. Reasons Why Businesses Should Implement a Customer Data Platform

A customer data platform is essential for modern businesses for many reasons.

The Elimination of Third-Party Cookies

Given the development of privacy rules and the shifting security expectations of consumers, marketing methods dependent on cookies set by third parties are becoming more unsustainable.

First-party consumer data, collected directly from your clientele, is the new gold standard. You may better serve your clients’ individual needs by creating a unified database of their information and using that information to send them tailored messages. By adjusting to the world of first-party cookies, your digital advertising will be able to draw on a far richer pool of data, including consumer interactions, choices, and transactions.

Development of Comprehensive Channels of Interaction

Advertising platforms like Google Ads and social media are becoming more popular among businesses. Direct mail campaigns are one kind of marketing communication, sales call to prospective clients, and in-person visits from clients. Whatever channel your consumers choose to engage with your company, it’s essential to provide them with a smooth, customized experience.

Omni-channel success begins with a detailed consumer profile fed by a customer data platform. If you do not have the proper marketing software, your clients may have a poor experience with you on several platforms. That is an issue since clients who are unclear on what they want cannot make a purchase.

Adopting a More Personalized Approach to Advertising is The Norm Now

Marketing Messages that are universally sent to all customers, both present and prospective, are no longer appropriate. Consider the impact of brand loyalty on advertising, for instance. One customer’s connection with your business is not the same as another’s, even if they have made many purchases from you.

With marketing technology, particularly a customer data platform, it is now feasible to personalize marketing communications in response to individual customers’ actions. The most excellent way to learn what a consumer wants is to tailor your marketing to their purchases, purchasing habits, and associated activities.

Upgrades That Will Help Your Business Thrive

3. Benefits of Customer Data Platform

Track the Most Productive Advertising Avenues

Knowing who you are selling to enables you to focus on the most effective methods of communication. Their use patterns may help you determine the best places to advertise to them, increasing your chances of success.

Make Better Products and Services Available

Understanding your clientele has applications beyond advertising and sales. Customers’ pain concerns are a goldmine of information for developing fresh offerings that appeal to your target market.

Upgrades Your Advertising Language

With a deeper understanding of your target demographic, you can craft more persuasive marketing communications. Knowing your potential market’s language, pain points desired solutions, and previous purchases allow you to communicate with them more effectively.

Accumulate All of Your Client Information in One Centralized Database

There are many different places where data on your customers may be found. A customer data platform consolidates data from several sources into a centralized repository, giving you a complete view of your clientele in one convenient location. There is no need to go between applications to compile data on your clientele.

4. Final Verdict

Consolidating real-time data sources, linking them to a customer profile, and making them instantly deployable in a campaign gives a CDP a great chance of winning over your present marketing team members. As the pace of your campaigns increases on a global scale, you may find yourself in the advantageous situation of improving the degree of customization and targeted advertising. This aligns with a decline in time spent on data cleansing and making ads.