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Millennial Shopping Trends You Need To Keep Up With

Millennials make most of their shopping online. Companies will have to embrace millenial shopping trends and adapt to their shopping habits.

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Millennial Shopping Trends You Need To Keep Up With

As expected by their birth years, millennials – the 20th-century latest generation, are taking over the purchase market, with spending power which Accenture estimates to be around $600 million per year in the USA alone.

This first truly digital generation is still expected to have a significant impact on the sales and the economy in the years to come and to keep or improve their positions on the market, companies will have to embrace Millenial shopping trends and adapt to their shopping habits.

1. Optimize for mobile

Millennials make most of their shopping online. They are looking to get the best value for their money, so they like to check product reviews and ratings thoroughly, as well as compare retailers before they make their purchase.

They also crave for integrated experience on all channels they use, and providing them with seamless transition from their mobile phone to PC, and then to the physical store is essential when it comes to keeping their user satisfaction levels high.

When it comes to their mobile phones, recent research has found that Millenials make more than 36% of purchases using mobile devices alone, so having your e-commerce store or website optimized for mobile-first is no longer a nice perk to have, but a necessity.

2. Make your shopping experience consistent

But the story doesn’t end up there. Even though they often purchase online, they still prefer to shop in the physical store, where they can touch and feel the merch they plan to purchase.

They usually come to stores well-prepared and ready to buy, expecting to find the same prices and discounts available online.

A single obstacle, such as having to print out their coupon before shopping, could kill all the magic for a Millenial, and turn them to another retailer.

As they want physical stores to function as effortlessly as the online shopping does, consider making discounts consistent through all your touchpoints, and make contactless payments and mobile coupon scanning capabilities a part of your offline store regular service too.

Millennial Shopping Trends

3. Consider implementing AI

48% of Millenials would pay a premium for hybrid human-bot customer service, as they would lead to quicker and more personalized transactions, while 53% of Millenials prefer to find details online than to communicate with the store staff.

Such data on Gen Y should teach companies an invaluable lesson –early adoption of machine learning and AI is a tremendous opportunity when it comes to answering the needs of millennial buyers.

4. You’ll need influencer strategies

When it comes to purchasing, Millenials tend to trust experienced and like-minded strangers more than they trust their friends and families, and certainly more than they trust brands.

Even when they use social media channels to connect with brands, they do it for the sake of benefits, either to get deals or special offers and not out of brand loyalty.

Companies looking for ways to keep up with their Millenial customer trends need influencer strategies to thrive, and partnering with a highly respected person in your industry can either make or break their business.

Still, not every purchase recommendation needs to come from a VIP. For certain purchases, such as choosing the right vape e-juice, Millenials value authenticity first, and they’ll be more likely to trust nano-influencer in their own circles than a few words coming from a famous Kardashian.

5. More user-generated content

Millennials know when they are being sold to, they want to be heard, and they demand brands to answer their needs. In these conditions, traditional marketing strategies and advertisements are becoming surpassed.

In order to build trust in their consumers, brands are switching the focus to leveraging the user-generated content, engaging the millennial crowd through different contests or competitions.

Companies are giving them a chance to let their story be heard, but at the same time count on them to spread their influence, by posting their relatable real-life images others can relate to.

Research by content company Olalpic has found that 50% of Millenials already produce content and use hashtags to communicate their brand preferences to their networks, so why not put this content in good use?

When planning how to try best to follow these trends and, wherever possible, adapt. Still, keep in mind that Millenials make a very diverse crowd and that their habits are changing too, so keep a steady eye on their behavior and your generalizations to the minimum.

Helpful Resources:

1. Top 20 Free Yoast SEO Alternatives & Competitors for WordPress Websites

2. WordPress Development Tips to Supercharge Your Projects

3. 16 Best Free SEO WordPress plugins for your Blogs & websites

4. 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins

5. Top 50 Best (Free) WordPress WooCommerce Plugins for your storefront

6. JavaScript SEO: Server Side Rendering and Client Side Rendering

Tracey Clayton is a working mom of three girls. She's passionate about marketing and everything tech related. Her motto is: "Live the life you love, love the life you live."

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Artificial Intelligence (AI)

The Best Top 10 Discord Bots: 2022

Discord bots are required for a well-run Discord server. Bots for Discord may automate moderation chores and add music, polls, games, giveaways, and other features.

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The best top 10 discord bots

Discord bots allow you to interact with other server users while simultaneously moderating it. A discord bot may send server messages, direct messages to users, ban users, promote and demote users, and much more.

As a server owner, you may not always be available to monitor your server, but a bot can, and it can do it far more quickly.

Discord bots are required for a well-run Discord server. Bots for Discord may automate moderation chores and add music, polls, games, giveaways, and other features. A simple Google search for “Discord bots,” on the other hand, returns millions of results, which will take a long time to filter through.

Discord Bots: What Are They and How Do They Work?

Discord bots are artificial intelligence-powered programs that can help you automate Discord server tasks. They make building a fully engaged community much more accessible and may be used to control your server, welcome new members, or even ban those causing difficulties for the rest of the community.

Aside from regulating, Discord bots allow you and your users to share games, music, memes, and other entertaining, engaging, and delightful content.

Here is a good discord bot list that can enhance your experience, and matches your wish list and the expectations you keep from a good discord bot.

1. MEE6

MEE6 is a fantastic Discord bot for those time-consuming moderating tasks you don’t want to undertake. Outside links, spam, spoilers, and foul language are all transgressions that the bot can look for in your Discord server’s messages.

MEE6

You may mute, kick, or even permanently ban a user after a certain number of offenses within a specific time frame. This bot can also play music for your users and assign different levels of participation. Twitch and YouTube are also supported.

2. Chip

Chip is a free music bot on Discord. Allow users to listen to music from Twitch, Bandcamp, YouTube, Mixer, Vimeo, and SoundCloud on your Discord server. Chip also allows users to create playlists, shuffle, skip, move, rewind, loop, and show song lyrics, as well as shuffle, skip, move, rewind, and loop songs. Voice, treble, bass boost, and an equalizer, are all accessible audio controls provided by the bot.

3. Dank Member

Dank Member

If memes are your love language, Dank Member is the Discord bot for you. You’ll get bot instructions to help you add the perfect meme or build your memes. Dank Member also has a monetary system in which users may earn coins through gambling, stealing from other players, and other means. The money may be exchanged for entertaining products at the bot shop.

4. Hydra

Hydra is a music-streaming bot for Discord that lets your users listen to music from Bandcamp, Spotify, YouTube, Deezer, and Soundcloud. Like Chip, Hydra contains many audio features, such as looping, shifting, replaying, skipping, voting, and shuffling.

You may also look up song lyrics and other information. Hydra includes various unique features for administrators, including the ability to restrict specific users from using the bot, change the language, announce the current song, limit the number of times a song may be played, and more.

5. Groovy

Groovy is one of the most popular Discord bots for music. It enables members to play music by allowing them to upload files, access websites, or search for specific tunes. Like the other music-related Discord bots we’ve examined, Groovy lets you create a queue that you can use to skip tracks, shuffle, repeat, empty, and more. You may also look for song lyrics.

Groovy

6. Apollo

Apollo is a Discord scheduling bot that makes organizing and scheduling events and meetings a breeze. You may either delete the event post or schedule it to disappear at a specific time when the event is over. With this bot, you’ll be able to send messages to event attendees and set up repeating events.

7. Arcane

Arcane is a Discord bot that will most likely appeal to YouTube influencers. A leveling and moderating bot allow you to set XP and provide members incentives. You may utilize the auto-moderation capabilities to keep track of new and leaving members, prevent spam, block specific phrases, and mute, warn, kick, or ban users who disobey the rules on your server. YouTubers may also use it to receive notifications from YouTube when a new video is released on their Discord server.

Arcane

8. ProBot

ProBot is a multipurpose bot with welcome images, extensive logs, social commands, music, moderation, and more. You may add welcome messages automatically, track server rule violations, warn offenders, and even kick them out. ProBot is also multilingual, with 13 different languages supported.

9. GiveawayBot

A giveaway does wonders when it comes to getting your server members enthusiastic and engaged. GiveawayBot makes it simple to run a giveaway on your Discord server. You may use this Discord bot to automatically start a giveaway, select a winner, and stop the offer.

10. Tip. cc

Tip. Cc allows you to transfer over 127 different forms of cryptocurrencies as tips on Discord at no charge. It allows you to tip anyone, regardless of whether they have a cryptocurrency wallet, and you may tip numerous people simultaneously. Bitcoin, Ethereum, Tether, and a slew of other cryptocurrencies are all supported by Tip. Cc.

How to Activate a Bot on a Discord Server

It’s simple to add Discord bots to your server once you’ve decided on the ones you want. You may utilize the links or a bot list like the top: Gg or a simple Google search. After you’ve discovered the bot, click the Invite or Add option and select the server to which you’d want to add it. Discord bots can only be added to servers where you have admin or mod privileges. You should be able to utilize the bot immediately after it’s uploaded to your server.

Conclusion

Discord bots are an excellent method to boost your marketing, especially if you’re in a membership or subscription company. To keep your members engaged in your brand and what you have to offer, you’ll be able to build an engaging and exciting atmosphere for them.

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