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Millennial Shopping Trends You Need To Keep Up With

Millennials make most of their shopping online. Companies will have to embrace millenial shopping trends and adapt to their shopping habits.

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Millennial Shopping Trends You Need To Keep Up With

As expected by their birth years, millennials – the 20th-century latest generation, are taking over the purchase market, with spending power which Accenture estimates to be around $600 million per year in the USA alone.

This first truly digital generation is still expected to have a significant impact on the sales and the economy in the years to come and to keep or improve their positions on the market, companies will have to embrace Millenial shopping trends and adapt to their shopping habits.

1. Optimize for mobile

Millennials make most of their shopping online. They are looking to get the best value for their money, so they like to check product reviews and ratings thoroughly, as well as compare retailers before they make their purchase.

They also crave for integrated experience on all channels they use, and providing them with seamless transition from their mobile phone to PC, and then to the physical store is essential when it comes to keeping their user satisfaction levels high.

When it comes to their mobile phones, recent research has found that Millenials make more than 36% of purchases using mobile devices alone, so having your e-commerce store or website optimized for mobile-first is no longer a nice perk to have, but a necessity.

2. Make your shopping experience consistent

But the story doesn’t end up there. Even though they often purchase online, they still prefer to shop in the physical store, where they can touch and feel the merch they plan to purchase.

They usually come to stores well-prepared and ready to buy, expecting to find the same prices and discounts available online.

A single obstacle, such as having to print out their coupon before shopping, could kill all the magic for a Millenial, and turn them to another retailer.

As they want physical stores to function as effortlessly as the online shopping does, consider making discounts consistent through all your touchpoints, and make contactless payments and mobile coupon scanning capabilities a part of your offline store regular service too.

Millennial Shopping Trends

3. Consider implementing AI

48% of Millenials would pay a premium for hybrid human-bot customer service, as they would lead to quicker and more personalized transactions, while 53% of Millenials prefer to find details online than to communicate with the store staff.

Such data on Gen Y should teach companies an invaluable lesson –early adoption of machine learning and AI is a tremendous opportunity when it comes to answering the needs of millennial buyers.

4. You’ll need influencer strategies

When it comes to purchasing, Millenials tend to trust experienced and like-minded strangers more than they trust their friends and families, and certainly more than they trust brands.

Even when they use social media channels to connect with brands, they do it for the sake of benefits, either to get deals or special offers and not out of brand loyalty.

Companies looking for ways to keep up with their Millenial customer trends need influencer strategies to thrive, and partnering with a highly respected person in your industry can either make or break their business.

Still, not every purchase recommendation needs to come from a VIP. For certain purchases, such as choosing the right vape e-juice, Millenials value authenticity first, and they’ll be more likely to trust nano-influencer in their own circles than a few words coming from a famous Kardashian.

5. More user-generated content

Millennials know when they are being sold to, they want to be heard, and they demand brands to answer their needs. In these conditions, traditional marketing strategies and advertisements are becoming surpassed.

In order to build trust in their consumers, brands are switching the focus to leveraging the user-generated content, engaging the millennial crowd through different contests or competitions.

Companies are giving them a chance to let their story be heard, but at the same time count on them to spread their influence, by posting their relatable real-life images others can relate to.

Research by content company Olalpic has found that 50% of Millenials already produce content and use hashtags to communicate their brand preferences to their networks, so why not put this content in good use?

When planning how to try best to follow these trends and, wherever possible, adapt. Still, keep in mind that Millenials make a very diverse crowd and that their habits are changing too, so keep a steady eye on their behavior and your generalizations to the minimum.

Helpful Resources:

1. Top 20 Free Yoast SEO Alternatives & Competitors for WordPress Websites

2. WordPress Development Tips to Supercharge Your Projects

3. 16 Best Free SEO WordPress plugins for your Blogs & websites

4. 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins

5. Top 50 Best (Free) WordPress WooCommerce Plugins for your storefront

6. JavaScript SEO: Server Side Rendering and Client Side Rendering

Tracey Clayton is a working mom of three girls. She's passionate about marketing and everything tech related. Her motto is: "Live the life you love, love the life you live."

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AI Tools

A Guide To Using AI for Knowledge Management

Using AI for knowledge management and to transform massive data pools into actionable insights is not just beneficial; it’s becoming a necessity to stay competitive.

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In the digital era, the fusion of AI technology with knowledge management is revolutionizing the way organizations manage and exploit their informational assets. Using AI for knowledge management and to transform massive data pools into actionable insights is not just beneficial; it’s becoming a necessity to stay competitive. Keep reading to unlock the full potential of AI-driven knowledge management.

1. The Intersection of AI and Knowledge Management: A Synergy Explained

Knowledge management traditionally involves capturing, organizing, and distributing knowledge across an organization. When AI steps into this territory, the potential for enhanced efficiency and decision-making emerges. AI algorithms can sort through and analyze data at a rate no human can match, revealing patterns and insights that can be critical for strategic planning. This melding of AI with knowledge management practices is a modern alchemy, creating an invaluable resource.

One of the most significant benefits of integrating AI into knowledge management is the automation of data processing. AI systems can continuously learn from new data, refining their algorithms and providing even richer insights over time. Moving from static data repositories to dynamic knowledge hubs, businesses are now armed with constantly evolving intelligence. This represents a profound shift from data being a static historical record to a dynamic, predictive tool for decision-making.

Using AI for Knowledge Management is a top solution

Customization is another strong suit of AI in this space. Rather than one-size-fits-all information resources, AI can personalize knowledge dissemination to the needs of each employee. The focus moves beyond mere information access to ensuring the right knowledge reaches the right person at the right time.

2. Implementing AI in Your Knowledge Management Strategy

Transitioning to an AI-driven knowledge management system begins with identifying the scope and objectives of knowledge needed. Organizations must be clear about the kind of knowledge that is most valuable and how AI can aid in its cultivation and dissemination.

Following initial evaluations, the selection of appropriate AI tools and technologies becomes the next crucial step. There are various AI solutions designed for specific knowledge management tasks, from natural language processing for content analysis to machine learning models that predict trends and behaviors.

Integrating AI requires a cultural shift within the organization. Employee buy-in is crucial, and it is important to address any concerns about job displacement head-on. Training and educating the workforce on the benefits and use of AI systems can facilitate smoother adoption, ensuring everyone understands the role of AI as a partner, not a replacement, in the knowledge ecosystem.

3. The Impact of AI on Knowledge Retention and Dissemination

An AI chip sits in a computer

The true value of AI in knowledge management is often most visible when assessing knowledge retention and dissemination within the organization. AI-driven systems can significantly enhance the ability to capture institutional knowledge, store it and make it available in engaging, interactive formats that increase retention.

Analytics are also central to measuring the impact of AI on knowledge management. By evaluating these metrics, businesses can see whether the knowledge is being leveraged effectively, which areas may need more focus, and where improvements can be made.

Furthermore, AI can be a boon for training and development programs. By adapting to the learning pace and style of individual employees, AI can deliver personalized training recommendations and content, leading to more effective learning outcomes.

Altogether, AI is transforming the realm of knowledge management with its capacity to automate, personalize, and revolutionize how information is processed and utilized. Challenges notwithstanding, the rewards of integrating AI into knowledge management strategies are profound, paving the way for smarter.

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