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Millennial Shopping Trends You Need To Keep Up With

Millennials make most of their shopping online. Companies will have to embrace millenial shopping trends and adapt to their shopping habits.




Millennial Shopping Trends You Need To Keep Up With

As expected by their birth years, millennials – the 20th-century latest generation, are taking over the purchase market, with spending power which Accenture estimates to be around $600 million per year in the USA alone.

This first truly digital generation is still expected to have a significant impact on the sales and the economy in the years to come and to keep or improve their positions on the market, companies will have to embrace Millenial shopping trends and adapt to their shopping habits.

1. Optimize for mobile

Millennials make most of their shopping online. They are looking to get the best value for their money, so they like to check product reviews and ratings thoroughly, as well as compare retailers before they make their purchase.

They also crave for integrated experience on all channels they use, and providing them with seamless transition from their mobile phone to PC, and then to the physical store is essential when it comes to keeping their user satisfaction levels high.

When it comes to their mobile phones, recent research has found that Millenials make more than 36% of purchases using mobile devices alone, so having your e-commerce store or website optimized for mobile-first is no longer a nice perk to have, but a necessity.

2. Make your shopping experience consistent

But the story doesn’t end up there. Even though they often purchase online, they still prefer to shop in the physical store, where they can touch and feel the merch they plan to purchase.

They usually come to stores well-prepared and ready to buy, expecting to find the same prices and discounts available online.

A single obstacle, such as having to print out their coupon before shopping, could kill all the magic for a Millenial, and turn them to another retailer.

As they want physical stores to function as effortlessly as the online shopping does, consider making discounts consistent through all your touchpoints, and make contactless payments and mobile coupon scanning capabilities a part of your offline store regular service too.

Millennial Shopping Trends

3. Consider implementing AI

48% of Millenials would pay a premium for hybrid human-bot customer service, as they would lead to quicker and more personalized transactions, while 53% of Millenials prefer to find details online than to communicate with the store staff.

Such data on Gen Y should teach companies an invaluable lesson –early adoption of machine learning and AI is a tremendous opportunity when it comes to answering the needs of millennial buyers.

4. You’ll need influencer strategies

When it comes to purchasing, Millenials tend to trust experienced and like-minded strangers more than they trust their friends and families, and certainly more than they trust brands.

Even when they use social media channels to connect with brands, they do it for the sake of benefits, either to get deals or special offers and not out of brand loyalty.

Companies looking for ways to keep up with their Millenial customer trends need influencer strategies to thrive, and partnering with a highly respected person in your industry can either make or break their business.

Still, not every purchase recommendation needs to come from a VIP. For certain purchases, such as choosing the right vape e-juice, Millenials value authenticity first, and they’ll be more likely to trust nano-influencer in their own circles than a few words coming from a famous Kardashian.

5. More user-generated content

Millennials know when they are being sold to, they want to be heard, and they demand brands to answer their needs. In these conditions, traditional marketing strategies and advertisements are becoming surpassed.

In order to build trust in their consumers, brands are switching the focus to leveraging the user-generated content, engaging the millennial crowd through different contests or competitions.

Companies are giving them a chance to let their story be heard, but at the same time count on them to spread their influence, by posting their relatable real-life images others can relate to.

Research by content company Olalpic has found that 50% of Millenials already produce content and use hashtags to communicate their brand preferences to their networks, so why not put this content in good use?

When planning how to try best to follow these trends and, wherever possible, adapt. Still, keep in mind that Millenials make a very diverse crowd and that their habits are changing too, so keep a steady eye on their behavior and your generalizations to the minimum.

Helpful Resources:

1. Top 20 Free Yoast SEO Alternatives & Competitors for WordPress Websites

2. WordPress Development Tips to Supercharge Your Projects

3. 16 Best Free SEO WordPress plugins for your Blogs & websites

4. 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins

5. Top 50 Best (Free) WordPress WooCommerce Plugins for your storefront

6. JavaScript SEO: Server Side Rendering and Client Side Rendering

Tracey Clayton is a working mom of three girls. She's passionate about marketing and everything tech related. Her motto is: "Live the life you love, love the life you live."

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The Rise of AI Art: Exploring Midjourney’s Creative Algorithms

In this blog post, we delve into the fascinating journey of AI art and take a closer look at the creative algorithms behind Midjourney’s groundbreaking work, including their cutting-edge Midjourney app.




The Rise of AI Art Exploring Midjourney's Creative Algorithms

In the ever-evolving landscape of art, a new phenomenon is captivating both creators and connoisseurs alike – the rise of AI art. As technology continues to weave its threads into every aspect of our lives, it’s no surprise that the realm of artistic expression has also been touched by its transformative influence.

One name that stands out prominently in this arena is Midjourney, a collective that has been making waves with its innovative AI-powered art generation techniques. In this blog post, we delve into the fascinating journey of AI art and take a closer look at the creative algorithms behind Midjourney’s groundbreaking work, including their cutting-edge Midjourney app.

1. Unveiling the Canvas of AI Art

AI-generated art is a fascinating blend of human ingenuity and machine-learning algorithms. It defies conventional notions of artistry, challenging the very definition of what it means to create. At its core, AI art is a fusion of technology and creativity, where algorithms are trained to produce visual masterpieces that range from mesmerizing to thought-provoking.

One of the trailblazers in this space is Midjourney, a collective that comprises artists, technologists, and visionaries. Their work transcends the boundaries of what was once thought possible, ushering in a new era of collaboration between humans and machines.

2. The Midjourney App: Where Art and AI Converge

Central to Midjourney’s innovation is their proprietary app, aptly named the Midjourney app. This app serves as a portal to the future, where users can witness the harmonious dance between human creativity and AI algorithms. By harnessing the power of this app, individuals can explore AI-generated art in a seamless and interactive manner.

The Midjourney app is designed to provide users with a unique experience that bridges the gap between technology and emotion. With just a few taps, users can dive into a world of captivating visuals, each piece telling a story of collaboration between the human touch and the digital genius of AI.

3. Decoding the Creative Algorithms

At the heart of Midjourney’s artistic prowess lies a series of intricate algorithms that breathe life into their creations. These algorithms serve as the paintbrushes and palettes for the digital canvas, and each one contributes to the unique tapestry of AI-generated art.

The Rise of AI Art Exploring Midjourney's Creative Algorithms

Variational Autoencoders (VAEs)

Variational Autoencoders, or VAEs, are a cornerstone of Midjourney’s creative process. These algorithms work by learning the essence of a dataset and then generating new content based on that essence. In the context of art, VAEs analyze existing artworks, deconstructing them into their core elements. The Midjourney app leverages VAEs to generate fresh and awe-inspiring pieces that echo the spirit of human-created art.

Recurrent Neural Networks (RNNs)

RNNs are another critical ingredient in the Midjourney recipe for artistic innovation. These networks are skilled in processing sequences of data, making them ideal for generating art that evolves over time. By inputting a sequence of artistic choices, such as brush strokes or color palettes, into the RNN, Midjourney artists and their algorithms collaborate to produce art pieces that unfold in a mesmerizing symphony of creativity.

Adversarial Networks (GANs)

Generative Adversarial Networks, or GANs, are the engines behind some of the most intriguing AI art pieces in the Midjourney collection. GANs consist of two parts: a generator and a discriminator. The generator creates art, while the discriminator evaluates it. This interplay results in AI-generated art that challenges the boundary between human and machine creativity. The Midjourney app showcases GAN-generated pieces that are sure to captivate audiences and spark conversations about the nature of creativity.

4. The Impact and Future of Midjourney’s AI Art

The emergence of AI art, as exemplified by Midjourney’s creative algorithms and their innovative app, brings with it a host of implications and possibilities.

Redefining Artistic Collaboration

Midjourney’s approach redefines collaboration, showcasing the potential of humans and AI working together harmoniously. The Midjourney app is not just a tool for passive consumption; it’s an invitation for users to actively participate in the creation process by guiding the algorithms toward new horizons.

Pushing the Boundaries of Aesthetics

The Midjourney app empowers users to explore uncharted territories of aesthetics. By interacting with the app, users can witness the fusion of styles and the birth of entirely new visual languages. This dynamic interaction challenges traditional notions of aesthetics and opens doors to a realm of artistic expression that was previously inaccessible.

Ethical Reflections

As AI-generated art gains prominence, ethical questions arise. The Midjourney app encourages contemplation on topics such as authorship, ownership, and the impact of AI on traditional art forms. The blend of human guidance and algorithmic creation prompts us to reflect on the balance between creativity and technology.

5. Final Brushstrokes: The Horizon of AI Art

The rise of AI art, propelled by pioneers like Midjourney, marks a pivotal juncture in artistic evolution. The Midjourney app is not merely a showcase of AI-generated art; it’s a testament to the potential of collaboration between human imagination and machine intelligence. As we navigate this uncharted territory, one thing is certain: the canvas of AI art is vast and full of possibilities, inviting us to explore, question, and reimagine the very essence of creativity.

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