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Millennial Shopping Trends You Need To Keep Up With

Millennials make most of their shopping online. Companies will have to embrace millenial shopping trends and adapt to their shopping habits.

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Millennial Shopping Trends You Need To Keep Up With

As expected by their birth years, millennials – the 20th-century latest generation, are taking over the purchase market, with spending power which Accenture estimates to be around $600 million per year in the USA alone.

This first truly digital generation is still expected to have a significant impact on the sales and the economy in the years to come and to keep or improve their positions on the market, companies will have to embrace Millenial shopping trends and adapt to their shopping habits.

1. Optimize for mobile

Millennials make most of their shopping online. They are looking to get the best value for their money, so they like to check product reviews and ratings thoroughly, as well as compare retailers before they make their purchase.

They also crave for integrated experience on all channels they use, and providing them with seamless transition from their mobile phone to PC, and then to the physical store is essential when it comes to keeping their user satisfaction levels high.

When it comes to their mobile phones, recent research has found that Millenials make more than 36% of purchases using mobile devices alone, so having your e-commerce store or website optimized for mobile-first is no longer a nice perk to have, but a necessity.

2. Make your shopping experience consistent

But the story doesn’t end up there. Even though they often purchase online, they still prefer to shop in the physical store, where they can touch and feel the merch they plan to purchase.

They usually come to stores well-prepared and ready to buy, expecting to find the same prices and discounts available online.

A single obstacle, such as having to print out their coupon before shopping, could kill all the magic for a Millenial, and turn them to another retailer.

As they want physical stores to function as effortlessly as the online shopping does, consider making discounts consistent through all your touchpoints, and make contactless payments and mobile coupon scanning capabilities a part of your offline store regular service too.

Millennial Shopping Trends

3. Consider implementing AI

48% of Millenials would pay a premium for hybrid human-bot customer service, as they would lead to quicker and more personalized transactions, while 53% of Millenials prefer to find details online than to communicate with the store staff.

Such data on Gen Y should teach companies an invaluable lesson –early adoption of machine learning and AI is a tremendous opportunity when it comes to answering the needs of millennial buyers.

4. You’ll need influencer strategies

When it comes to purchasing, Millenials tend to trust experienced and like-minded strangers more than they trust their friends and families, and certainly more than they trust brands.

Even when they use social media channels to connect with brands, they do it for the sake of benefits, either to get deals or special offers and not out of brand loyalty.

Companies looking for ways to keep up with their Millenial customer trends need influencer strategies to thrive, and partnering with a highly respected person in your industry can either make or break their business.

Still, not every purchase recommendation needs to come from a VIP. For certain purchases, such as choosing the right vape e-juice, Millenials value authenticity first, and they’ll be more likely to trust nano-influencer in their own circles than a few words coming from a famous Kardashian.

5. More user-generated content

Millennials know when they are being sold to, they want to be heard, and they demand brands to answer their needs. In these conditions, traditional marketing strategies and advertisements are becoming surpassed.

In order to build trust in their consumers, brands are switching the focus to leveraging the user-generated content, engaging the millennial crowd through different contests or competitions.

Companies are giving them a chance to let their story be heard, but at the same time count on them to spread their influence, by posting their relatable real-life images others can relate to.

Research by content company Olalpic has found that 50% of Millenials already produce content and use hashtags to communicate their brand preferences to their networks, so why not put this content in good use?

When planning how to try best to follow these trends and, wherever possible, adapt. Still, keep in mind that Millenials make a very diverse crowd and that their habits are changing too, so keep a steady eye on their behavior and your generalizations to the minimum.

Helpful Resources:

1. Top 20 Free Yoast SEO Alternatives & Competitors for WordPress Websites

2. WordPress Development Tips to Supercharge Your Projects

3. 16 Best Free SEO WordPress plugins for your Blogs & websites

4. 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins

5. Top 50 Best (Free) WordPress WooCommerce Plugins for your storefront

6. JavaScript SEO: Server Side Rendering and Client Side Rendering

Tracey Clayton is a working mom of three girls. She's passionate about marketing and everything tech related. Her motto is: "Live the life you love, love the life you live."

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Artificial Intelligence (AI)

WORM-Compliant Storage: Exploring Write Once Read Many (WORM) Functionality

This is sometimes referred to as write once, read many, or WORM, compatible storage. With a name like that, it’s hardly surprising that many need help understanding it.

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How does WORM storage work

Organizations generate an immense quantity of data, yet sometimes they need or want to preserve it in an unalterable format.

For legal reasons, a non-profit organization may desire to keep its financial information in this format regularly. An institution may desire to save graduation records in this manner in case the actual records are lost in an accident. Businesses may desire unalterable records to avoid tampering, which might cover up fraud.

This is sometimes referred to as write once, read many, or WORM, compatible storage. With a name like that, it’s hardly surprising that many need help understanding it.

We’re here to help you get a grasp on things. Let’s go!

1. What Exactly Is Write Once, Read Many?

The simplest explanation is that it is immutable storage. You may write data to the storage device or medium just once. Following that, no one may legally alter the data in any manner.

CD-R discs are a basic kind of WORM storage. You may add data to the blank disk, but it will remain in that state indefinitely. You may damage or destroy the disk to prevent someone from accessing it, but you cannot modify the data contained in it.

WORM storage allows for repeated reads of the data. Assuming the disk or drive isn’t destroyed, there’s no practical limit to how often you can access the data.

2. How does WORM storage work?

There are two options for implementing WORM storage in your business. The first technique is hardware, which uses tape or a similar form of media that permanently stores data, making physical destruction of the WORM storage device the sole way to delete it.

Nonetheless, with many solutions migrating to cloud and SaaS services, selecting particular hardware might be challenging. However, many of these service providers now provide software-defined WORM solutions, which combine the flexibility of software with the strictness, security, and indelibility of hardware-based WORM.

Whether you utilize software or hardware to achieve your compliance objectives, the idea is the same. When someone writes data to a WORM disk, it remains there eternally. The assumption that you cannot alter the data on a WORM drive only refers to anything that has already been saved there; the ability to add new data is always available as long as there is adequate storage space on the drive.

Do you need WORM-compliant storage

3. Do you need WORM-compliant storage?

Unless your company works in the securities or healthcare industries, which are subject to SEC or HIPAA laws, there is likely no legal need to adopt write-once, read-many (WORM) compliant storage solutions. However, legal requirements are only one motivator for using WORM storage systems.

WORM compliant storage provides a key role in addition to regulatory compliance. For example, if you want to keep a safe archive of historically important documents, WORM storage is a wise solution. This guarantees that once data is written, it cannot be changed or erased, protecting the integrity and validity of critical documents over time.

Furthermore, in situations where internal workers may tamper with corporate documents, WORM storage adds an extra degree of protection. Creating immutable copies of papers makes it easy to check the correctness and validity of records, reducing worries about possible manipulation.

Likewise, WORM storage may serve as a protection for proof of trade secrets or intellectual property, providing a snapshot of data at a given point in time and preserving valuable assets from illegal changes or access. In conclusion, although WORM-compliant storage is not legally required for all enterprises, it provides essential advantages for data integrity, security, and crucial information preservation.

4. What are the primary advantages of WORM storage?

WORM technology protects businesses against many of the usual difficulties associated with data corruption and loss. The primary advantages of deploying WORM storage include:

Compliance With Industry Regulations

Using WORM storage helps firms comply with recordkeeping rules and laws. More than simply archiving data is required. Businesses must store their data in the right, unalterable format to comply with regulatory requirements and avoid significant fines and penalties.

Risk Mitigation for Poorly Archived Data

Companies must have a robust procedure for archiving all data. If information is needed as part of an audit or lawsuit and the required data is lost or damaged, difficulties (and penalties) will arise.

Better Information Security

WORM Storage secures precious and sensitive data and, more critically, prevents it from being doctored or changed. It guards against occurrences such as data being accidentally or purposefully manipulated.

Better Data Governance

WORM storage contributes to the present business-wide practice of rigorous and well-planned data governance. It also enables you to better adhere to the Electronic Discovery Reference paradigm (EDRM), a paradigm that describes the steps of the eDiscovery process throughout an inquiry.

5. Use Cases of WORM Storage

Professional content distribution includes financial records, police investigations, court testimony, computerized voting, and other applications in which data files must be safeguarded against manipulation or deletion, particularly when material is accessed, relocated, or transferred. Organizations transfer all data given over to the data investigation business onto WORM disks, ensuring that nothing changes beyond that point.

Transferring a read-only file across a network using encryption and passwords does not ensure that the file is original or untouched. Furthermore, it is usually preferable to enforce something in hardware rather than software since when the program is not operating, the data may be tampered with.

  • Corporate records
  • Financial and Insurance
  • Intelligence collection
  • Law enforcement
  • Electronic Voting
  • Court Proceedings
  • Medical Records and Devices
  • Public Records
  • Artificial Intelligence
  • Cyber-attack protection
  • IT security and log files

Conclusion

Write once read many compliant storage enables enterprises to safeguard information in a method that no one can tamper with. This may occur with something as basic as a CD-R or with software-based cloud storage.

The size of the data typically influences the medium used. You can keep a few papers on physical media without issue. Petabytes of data need a strong in-house storage ecosystem or a cloud storage provider.

If you decide to use a cloud storage provider, be sure to inquire about the retention term choices and redundancies.

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