Home » Blog » Marketing » 5 Simple Methods to Spread the Word About Your Brand

Business

5 Simple Methods to Spread the Word About Your Brand

5 Simple Methods to Spread the Word About Your Brand. With the existence of PPC marketing, however, this statement is now completely and utterly outdated.

Published

2 years ago

September 29, 2019

Tracey Clayton

The exposure of your brand is a pretty big deal and it’s your job to ensure that it’s adequate to your goals and ambitions. In order to make it work, you need to ensure that A) as many people hear about your brand as possible and B) that you cover all demographics that you consider to be crucial.

Aside from this, in order for your business to gain some legitimacy, you also need to make your brand present in as many different fields as possible. This means using a plethora of promotion tools, channels and mediums. Here are five simple methods that you should consider.

Table of Contents

1. Setting up a referral program

The first thing you can do is start a referral program. What this does is give your users an incentive to include others into the mix, seeing as how this sort of behavior allows them to qualify for a certain prize or earn them points that they can redeem in order to get a discount.

Keep in mind that this is a method that potentially earns you a lot of brand ambassadors. However, you should make a difference between referrals that yield in a purchase and those that yield in a traffic boost in order to avoid scams (same user from several profiles, etc.).

2. Using PPC marketing

Another thing you should consider is the use of PPC marketing. John Wannamaker once said that even though he wastes half of the money he spends on marketing, he can never know which half. With the existence of PPC marketing, however, this statement is now completely and utterly outdated.

The reason why this is so great is due to the fact that you’re guaranteed to pay for a boost in traffic. If a link, a keyword or an ad isn’t giving you any traffic, it costs you nothing.

3. Going offline

One of the simplest ways to become different in the digital era is to go offline. You see, these promotional products give you an insane value per unit and, in a scenario where you print in bulk, you can get an even better ROI.

Items like mugs, backpacks, embroidered caps and USB flash drives generate practical value for your audience, which means that it makes generating customer loyalty so much easier.

Companies like Fast Promotional Products NZ offer a wide array of different printable and customizable items, which can allow you to make your online presence somewhat more versatile.

4. Writing shareable content

The next thing you need to focus on is learning how to write content that’s shareable. Learning why people share and making sure your content satisfies these criteria is the first step towards getting there. Figuring out the best way to write headlines and tags for your posts is another.

Then, you need to learn when and how to share on every single platform out there and you’ll be on your way to becoming viral in no time. Keep in mind that all of this is not nearly as hard to master as it may appear at the moment.

5. Exploiting influencer marketing

The final tip you need to hear is the one revolving around exploiting influencer marketing. Still, in order to do this, you need to know how to find the right influencers. People who are relevant to your marketing, who have a spotless record and who you share values with are ideal.

Experts in the field and so-called micro-influencers in your niche are also a huge hit. What sets them apart is the fact that they’re incredibly cost-effective to work with, unlike macro-influencers and A-list celebrities and celebsworth.

Each of the above-listed methods increases your odds of being discovered, as well as the appeal of your business. What also matters quite a bit is the fact that, unlike targeted adds, these five methods can still be considered both subtle and ingenious.

This leaves you with so many different options and gives you a chance to hand-tailor your brand identity, as well as enhance your brand recognition and awareness.

6. Communicate with your audience

Engaging with your offline customers is essential, but your online audience demands a bit more attention. Since they are online most of the time, you have to be there for them as much as possible to ensure that your brand remains reputable and visible.

Brands usually communicate with their target audience via social media, emails, content, and so on, but there’s no reason why you shouldn’t expand your list of communication channels.

You can always implement a reliable phone system service so that consumers can contact you if they need additional information or if they have any questions or issues.

This especially comes in handy if there are Baby Boomers among your target audience, as they still prefer phone calls to other communication methods.

It doesn’t take much to meet consumer needs, but it can do wonders for spreading the word about your brand, primarily through word-of-mouth recommendations.

Business

Top 5 Tech Blog Earnings That Will Amaze You

Blogging requires minimal business investment and is often started of passion. These top 5 tech bloggers teach us how to make money out of blogging.

Published

2 weeks ago

April 26, 2021

TwinzTech

Blogging has now branched into different variants like traditional blogging, third-party platform blogging, and social media micro-blogging.

To stay in the present, people from different walks of life are indulging in tech blogs. We have analyzed the top 5 tech blogs’ key success points to motivate more tech bloggers.

Top-Earning Tech Blogs that are Worth your Time

Blogging requires minimal business investment and is often started of passion. These top 5 tech bloggers teach us how to make money out of blogging. With so many successful tech bloggers across the globe, the downsides of blogging are hard to find.

Table of Contents

1. Engadget

Earnings per year – $47.5 million

Engadget publishes content on a vast range of relevant tech topics. You will find content on robotics, wearables, search engines, smartphone games, and whatnot!

Founded by Peter Rojas (a former editor of Gizmodo) in 2004, Engadget has estimated annual earnings of $47.5 million, making it to the top of the tech blog posts table. Peter Rojas, however, left Engadget in 2008. AOL acquired Engadget in 2011, and the famous Verizon Media currently owns it.

Engadget uses affiliate links within its product reviews as a monetization option. You will find these links as a call-to-action button labelled as ‘Buy Now. The main navigation of Engadget’s product reviews gives due prominence to affiliate revenue-generating links.

2. Wired

Earnings per year – $30.7 million

Launched by Louis Rossetto and Jane Metcalfe, Wired is currently owned by Condé Nast. Wired.com was formerly known as HotWired and Wired News. It was founded in October 1993 and later split into a magazine and website in the late ’90s.

Lycos bought the website, which Condé Nast later purchased on July 11, 2006. To do away with the declining profits, the two branches were again reunited.

Wired.com (the website) is paywalled, which requires users to make a payment for accessing more than four articles each month.

Wired hosts various technology blog content on new products, tech businesses, video games, cameras, security, and the like. The website uses affiliate links and other commercial revenue-generating tools to boost its earnings.

This website is ideal for tech professionals looking for the latest gadgets, reviews, or tech discoveries.

Top 5 Tech Blog Earnings That Will Amaze You

3. Mashable

Earnings per year – $30 million

Founded by Pete Cashmore in 2005, Mashable is a tech and media blog. Pete Cashmore is a web consultant aged just 19-years from Aberdeen.

Mashable covers a broad spectrum of tech topics. This blog has learned what commercial revenue generation method works the best for itself. Mashable teaches fellow bloggers to add elements that drive revenue in their blogs.

Mashable Deals is the monetization section of this blog post that features reviews, deals, product roundups, links, and several other commercial contents.

Mashable is regarded as one of the most influential tech blogs on the internet now! If you want to catch up with everything happening in the tech world, then Mashable is your go-to site.

4. TechCrunch

Earnings per year – $22.5 million

Founded by Keith Tears and Micheal Arrington, TechCrunch has estimated annual earnings of $22.5 million. TechCrunch received global recognition owing to its advanced tech content and blogs. If you want genuine reviews of tech products, then you must check out TechCrunch.

TechCrunch focuses primarily on global tech giants like Uber, Amazon, Alphabet, and other such companies. TechCrunch is currently edited and owned by Mathew Panzarino.

You will also find many articles related to reviews on the latest tech products, news on tech discoveries, pricing of the latest gadgets, and content on new gadget developments.

TechCrunch ran a famous database, Crunchbase, between the period of 2007 to 2015. However, Crunchbase has a separate entity now.

5. Gizmodo

Earnings per year – $4.8 million

Founded by Peter Rojas in 2002, Gizmodo is a popular tech blog. Gizmodo also covers the content on design, sci-fi, and science. This online platform serves various parts of the world, including the UK, Brazil, and Japan.

Gizmodo is currently owned by the G/O Media and is edited by John Biggs. Gizmodo offers stiff competition to the top tech blog platforms like Engadget.

It provides in-depth reviews on the latest gadgets, smartphone designs, and laptops. Gizmodo uses sponsor ads to monetize its blog posts. It has an estimated visit of 22 million per month with a domain authority of 93.

Closing Thoughts

The primary source of revenue for most tech bloggers is direct advertisements and affiliate links. Technology-related blogs drive a vast audience base which further boosts their income.

Moreover, tech reviews allow tech bloggers to add affiliate links as CTA buttons. You can go through these top 5 tech blogs to learn how to commercialize your tech blogs.