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5 Simple Methods to Spread the Word About Your Brand

5 Simple Methods to Spread the Word About Your Brand. With the existence of PPC marketing, however, this statement is now completely and utterly outdated.

Published

4 years ago

September 29, 2019

Tracey Clayton

The exposure of your brand is a pretty big deal and it’s your job to ensure that it’s adequate to your goals and ambitions. In order to make it work, you need to ensure that A) as many people hear about your brand as possible and B) that you cover all demographics that you consider to be crucial.

Aside from this, in order for your business to gain some legitimacy, you also need to make your brand present in as many different fields as possible. This means using a plethora of promotion tools, channels and mediums. Here are five simple methods that you should consider.

Table of Contents

1. Setting up a referral program

The first thing you can do is start a referral program. What this does is give your users an incentive to include others into the mix, seeing as how this sort of behavior allows them to qualify for a certain prize or earn them points that they can redeem in order to get a discount.

Keep in mind that this is a method that potentially earns you a lot of brand ambassadors. However, you should make a difference between referrals that yield in a purchase and those that yield in a traffic boost in order to avoid scams (same user from several profiles, etc.).

2. Using PPC marketing

Another thing you should consider is the use of PPC marketing. John Wannamaker once said that even though he wastes half of the money he spends on marketing, he can never know which half. With the existence of PPC marketing, however, this statement is now completely and utterly outdated.

The reason why this is so great is due to the fact that you’re guaranteed to pay for a boost in traffic. If a link, a keyword or an ad isn’t giving you any traffic, it costs you nothing.

3. Going offline

One of the simplest ways to become different in the digital era is to go offline. You see, these promotional products give you an insane value per unit and, in a scenario where you print in bulk, you can get an even better ROI.

Items like mugs, backpacks, embroidered caps and USB flash drives generate practical value for your audience, which means that it makes generating customer loyalty so much easier.

Companies like Fast Promotional Products NZ offer a wide array of different printable and customizable items, which can allow you to make your online presence somewhat more versatile.

4. Writing shareable content

The next thing you need to focus on is learning how to write content that’s shareable. Learning why people share and making sure your content satisfies these criteria is the first step towards getting there. Figuring out the best way to write headlines and tags for your posts is another.

Then, you need to learn when and how to share on every single platform out there and you’ll be on your way to becoming viral in no time. Keep in mind that all of this is not nearly as hard to master as it may appear at the moment.

5. Exploiting influencer marketing

The final tip you need to hear is the one revolving around exploiting influencer marketing. Still, in order to do this, you need to know how to find the right influencers. People who are relevant to your marketing, who have a spotless record and who you share values with are ideal.

Experts in the field and so-called micro-influencers in your niche are also a huge hit. What sets them apart is the fact that they’re incredibly cost-effective to work with, unlike macro-influencers and A-list celebrities and celebsworth.

Each of the above-listed methods increases your odds of being discovered, as well as the appeal of your business. What also matters quite a bit is the fact that, unlike targeted adds, these five methods can still be considered both subtle and ingenious.

This leaves you with so many different options and gives you a chance to hand-tailor your brand identity, as well as enhance your brand recognition and awareness.

6. Communicate with your audience

Engaging with your offline customers is essential, but your online audience demands a bit more attention. Since they are online most of the time, you have to be there for them as much as possible to ensure that your brand remains reputable and visible.

Brands usually communicate with their target audience via social media, emails, content, and so on, but there’s no reason why you shouldn’t expand your list of communication channels.

You can always implement a reliable phone system service so that consumers can contact you if they need additional information or if they have any questions or issues.

This especially comes in handy if there are Baby Boomers among your target audience, as they still prefer phone calls to other communication methods.

It doesn’t take much to meet consumer needs, but it can do wonders for spreading the word about your brand, primarily through word-of-mouth recommendations.

Business

How To Create A Seamless Checkout Experience

Ultimately, a seamless and positive checkout experience can boost customer satisfaction and create a stronger association with your brand.

Published

1 week ago

May 30, 2023

TwinzTech

How To Create A Seamless Checkout Experience

The checkout process is an integral part of the customer journey, significantly influencing purchasing decisions. An ideally designed checkout page can streamline the buying experience, leading to an increase in conversion rates.

Moreover, a well-organized, intuitive checkout experience can motivate customers to complete their transactions, enhancing the abandoned cart recovery rate. Ultimately, a seamless and positive checkout experience can boost customer satisfaction and create a stronger association with your brand.

This connection often translates into repeat purchases and invaluable word-of-mouth referrals from satisfied customers. If these are your business goals, then read on for five excellent ways to create a seamless checkout experience.

Table of Contents

1. Provide More Payment Options

Diversifying payment options is critical to facilitating a smooth and flexible customer checkout process. By accommodating various payment methods, you cater to various customer preferences. Traditional credit and debit card payments, digital wallets, bank transfers, and even options like cash on delivery should be considered.

It’s important to understand that payment preferences can vary significantly depending on your target audience and their geographical location. For example, customers from different regions may prefer specific local payment methods. By offering these options, you demonstrate respect and understanding of your customer’s needs and preferences, which can significantly boost your conversion rates.

Lastly, remember that security is a paramount concern regarding online transactions. Ensure all your payment options are secured and trusted to prevent potential data breaches or ecommerce fraud. Transparency about security measures can build customer trust and encourage more transactions.

2. Ensure Your Checkout Page Is Mobile-Friendly

With the rapid rise in mobile device usage, ensuring that your checkout page is mobile-friendly is more important than ever. Users should be able to navigate your checkout page easily, fill in their details, and complete the purchase without experiencing any glitches or frustrations, regardless of their device.

A mobile-friendly checkout page is not just about compatibility but also about design. The design must be intuitive, with clear calls to action and minimal input fields. Moreover, the text and buttons should be sufficiently large to facilitate easy touch interactions.

Testing is vital in ensuring mobile friendliness. Regularly test your checkout process on different devices and browsers to spot any issues. Remember, a smooth mobile checkout experience can increase conversions and customer satisfaction.

3. Allow Guest Checkout

While it’s beneficial for businesses to have customers create accounts for future marketing and retargeting, it’s important to respect the customer’s choice. Mandatory account creation can deter customers, causing them to abandon their carts and reducing your conversion rates.

Offering a guest checkout option can enhance the user experience by speeding up the checkout process. It caters to customers in a hurry or those who don’t want to commit to an account. While you can still encourage account creation by highlighting its benefits, the choice should ultimately be left to the customer.

Provide More Payment Options - Seamless Checkout Experience

Remember, the aim is to reduce barriers to purchase. A simple and straightforward guest checkout process can significantly improve your conversion rates and customer satisfaction, even if it means potentially missing out on gathering some customer data.

4. Create A One-Page Checkout Page

A one-page checkout design is a strategy that can streamline your checkout process by minimizing the number of steps needed to complete a purchase. This approach reduces the likelihood of customers abandoning their carts due to a complicated or lengthy checkout process.

A one-page checkout page should include essential fields such as billing and shipping information, payment methods, and an order summary. This page should be designed with simplicity and user-friendliness in mind. Also, use auto-fill features where possible to speed up the process.

Bear in mind that this strategy doesn’t suit every business. For example, businesses with a large number of stock-keeping units or complex shipping rules might need more pages for a comprehensive checkout process. However, if a one-page checkout fits your business model, it can significantly improve the user experience and conversion rates.

5. Utilize “Buy Now” Buttons

‘Buy Now’ buttons can greatly enhance the user experience by offering a quick and straightforward way to make a purchase. These buttons allow customers to bypass the traditional shopping cart route, facilitating an immediate checkout process.

When implementing the ‘Buy Now’ buttons, ensure they are placed strategically. They should be easily visible, usually close to the product details. Additionally, their design should be compelling and consistent with your brand identity to attract customers’ attention.

However, while the ‘Buy Now’ buttons can accelerate checkout, they should be used thoughtfully. For some customers, particularly those intending to buy multiple items, the traditional cart process might still be preferable. Therefore, ensure you offer both options to cater to different shopping styles.

Also, be aware that the ‘Buy Now’ buttons require a robust system in the background to ensure a seamless and secure immediate transaction. Balancing convenience and security is the key to the effective utilization of the ‘Buy Now’ buttons.

Conclusion

Optimizing the checkout process is integral to boosting conversion rates and customer satisfaction. Diverse payment options, a mobile-friendly design, guest checkout options, and streamlined processes such as a one-page checkout or ‘Buy Now’ buttons all contribute to a user-friendly buying experience.

Remember that it’s crucial to balance customer convenience with robust security measures and to cater to varying customer preferences. When implemented effectively, these strategies can significantly improve your business’s performance and customer retention.