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5 Simple Methods to Spread the Word About Your Brand

5 Simple Methods to Spread the Word About Your Brand. With the existence of PPC marketing, however, this statement is now completely and utterly outdated.

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The exposure of your brand is a pretty big deal and it’s your job to ensure that it’s adequate to your goals and ambitions. In order to make it work, you need to ensure that A) as many people hear about your brand as possible and B) that you cover all demographics that you consider to be crucial.

Aside from this, in order for your business to gain some legitimacy, you also need to make your brand present in as many different fields as possible. This means using a plethora of promotion tools, channels and mediums. Here are five simple methods that you should consider.

1. Setting up a referral program

The first thing you can do is start a referral program. What this does is give your users an incentive to include others into the mix, seeing as how this sort of behavior allows them to qualify for a certain prize or earn them points that they can redeem in order to get a discount.

Keep in mind that this is a method that potentially earns you a lot of brand ambassadors. However, you should make a difference between referrals that yield in a purchase and those that yield in a traffic boost in order to avoid scams (same user from several profiles, etc.).

2. Using PPC marketing

Another thing you should consider is the use of PPC marketing. John Wannamaker once said that even though he wastes half of the money he spends on marketing, he can never know which half. With the existence of PPC marketing, however, this statement is now completely and utterly outdated.

The reason why this is so great is due to the fact that you’re guaranteed to pay for a boost in traffic. If a link, a keyword or an ad isn’t giving you any traffic, it costs you nothing.

Spread the Word About Your Brand

3. Going offline

One of the simplest ways to become different in the digital era is to go offline. You see, these promotional products give you an insane value per unit and, in a scenario where you print in bulk, you can get an even better ROI.

Items like mugs, backpacks, embroidered caps and USB flash drives generate practical value for your audience, which means that it makes generating customer loyalty so much easier.

Companies like Fast Promotional Products NZ offer a wide array of different printable and customizable items, which can allow you to make your online presence somewhat more versatile.

4. Writing shareable content

The next thing you need to focus on is learning how to write content that’s shareable. Learning why people share and making sure your content satisfies these criteria is the first step towards getting there. Figuring out the best way to write headlines and tags for your posts is another.

Then, you need to learn when and how to share on every single platform out there and you’ll be on your way to becoming viral in no time. Keep in mind that all of this is not nearly as hard to master as it may appear at the moment.

5. Exploiting influencer marketing

The final tip you need to hear is the one revolving around exploiting influencer marketing. Still, in order to do this, you need to know how to find the right influencers. People who are relevant to your marketing, who have a spotless record and who you share values with are ideal.

Experts in the field and so-called micro-influencers in your niche are also a huge hit. What sets them apart is the fact that they’re incredibly cost-effective to work with, unlike macro-influencers and A-list celebrities and celebsworth.

Each of the above-listed methods increases your odds of being discovered, as well as the appeal of your business. What also matters quite a bit is the fact that, unlike targeted adds, these five methods can still be considered both subtle and ingenious.

This leaves you with so many different options and gives you a chance to hand-tailor your brand identity, as well as enhance your brand recognition and awareness.

6. Communicate with your audience

Engaging with your offline customers is essential, but your online audience demands a bit more attention. Since they are online most of the time, you have to be there for them as much as possible to ensure that your brand remains reputable and visible.

Brands usually communicate with their target audience via social media, emails, content, and so on, but there’s no reason why you shouldn’t expand your list of communication channels.

You can always implement a reliable phone system service so that consumers can contact you if they need additional information or if they have any questions or issues.

This especially comes in handy if there are Baby Boomers among your target audience, as they still prefer phone calls to other communication methods.

It doesn’t take much to meet consumer needs, but it can do wonders for spreading the word about your brand, primarily through word-of-mouth recommendations.

Tracey Clayton is a working mom of three girls. She's passionate about marketing and everything tech related. Her motto is: "Live the life you love, love the life you live."

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Business

Upgrades That Will Help Your Business Thrive

Once you’ve identified your goals and how to attain them, you can then grow your business in specific areas according to what you want to achieve.  The following 13 upgrades cover common areas of business that typically need developing:

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Upgrades That Will Help Your Business Thrive

Continuous improvement should be the primary goal of any business.  While it takes time and effort and some financial outlay, it’s crucial to continue growing and striving toward becoming the leader in your field.

This guide offers 13 ideas to help your business grow, increase your customer base, improve your productivity and boost your bottom line.

Start With A Solid Foundation

Before you commit to growth you should ensure your business is built on solid ground.  Here are some tips to help you begin:

Know your business – the use of tools such as benchmarking, market research and trend analysis will help you get a better picture of the factors affecting your business.

Take charge of your finances Make a commitment to understanding your daily, weekly, and monthly figures. Unless you have a dedicated accountant, you need to have a thorough understanding of your financial situation.

Prioritize your goals – identify those business goals which can be achieved relatively quickly and those which will require more time and financial investment. Make sure the goals you set are relevant and can be achieved in a realistic timeframe.

Develop a plan – once you’ve identified your goals, you will need to develop strategies to realize them and the best means of implementing those strategies.

Make your results measurable – work out how you are going to measure your results.  You may want to introduce devices such as a point system or desired percentage increase.

13 Ways To Upgrade Your Business

Once you’ve identified your goals and how to attain them, you can then grow your business in specific areas according to what you want to achieve.  The following 13 upgrades cover common areas of business that typically need developing:

Include reviews – today’s consumers place great value on the opinions of their peers when it comes to buying products. Upgrading your website to include customer reviews will help to increase sales and boost customer confidence. Be sure to include both good and bad reviews if you want to be taken seriously.

Upgrade your internet an upgrade to FTTP (fiber to the premises) now will pay big dividends for your business down the line and it doesn’t have to cost you anything.  Qualifying businesses connecting to high-speed NBN plans can enjoy a $0 upfront cost.

Computer Monitor and Other Remote Work Must-Haves

Introduce automation – there is a multitude of software and applications designed to reduce labor costs and increase productivity. Many are inexpensive and can free up small business owners, allowing them to focus more on growing their core business.

Increase your social media presence – rather than just a Facebook page and a presence on Instagram and Twitter, you should look at other forms of customer interaction such as articles, sponsorship, blogs, and webinars.

Start networking – as well as an online presence, you need to get out there more and attend industry-related events such as expos and seminars.  This is, not only to network with others in your field but also to forge new contacts with like-minded businesses, with cross-promotion in mind.

Create a rewards program – think of ways to reward your existing customers to maintain their loyalty and incentivize them to buy from you again.  These could include early access to specials and exclusive offers not available to the general public.

Create an email list – email addresses of existing customers are a valuable resource you should be taking full advantage of.  Send those on your mailing list regular reminders of what you have to offer, but make sure it’s valuable content rather than what could be perceived as spam.

Ask for feedback – another valuable resource is your customers’ opinions.  Ask them what they think of your products and then use this feedback to improve your product line and customer service.

Streamline your business – identify which products aren’t selling, which employees aren’t performing and any other areas that may be holding you back.  Make changes and be ruthless on behalf of your business.

Reduce overheads – look at ways to cut costs within your business such as transitioning to a remote workforce or outsourcing business processes such as payroll, HR, and bookkeeping.

Invest in your people – good staff morale translates into good customer service. Provide your employees additional training, advancement opportunities, and a fair wage to ensure a healthy company culture.

Improve your credentials – reduce your carbon footprint, introduce sustainable processes and practice corporate responsibility in order to retain and grow your customer base.

Increase cybersecurity upgrade your cybersecurity systems to make sure you are protected from the latest threats from hackers, malware, etc.  This is particularly important if you have a remote workforce.

Roughly half of all small businesses don’t make it past their fifth year of operation, so continuous improvement needs to be a priority from day one. Adopting just a few of the measures suggested here should help keep your business on trend, competitive, and above all, profitable.

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