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5 Simple Methods to Spread the Word About Your Brand

5 Simple Methods to Spread the Word About Your Brand. With the existence of PPC marketing, however, this statement is now completely and utterly outdated.

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The exposure of your brand is a pretty big deal and it’s your job to ensure that it’s adequate to your goals and ambitions. In order to make it work, you need to ensure that A) as many people hear about your brand as possible and B) that you cover all demographics that you consider to be crucial.

Aside from this, in order for your business to gain some legitimacy, you also need to make your brand present in as many different fields as possible. This means using a plethora of promotion tools, channels and mediums. Here are five simple methods that you should consider.

1. Setting up a referral program

The first thing you can do is start a referral program. What this does is give your users an incentive to include others into the mix, seeing as how this sort of behavior allows them to qualify for a certain prize or earn them points that they can redeem in order to get a discount.

Keep in mind that this is a method that potentially earns you a lot of brand ambassadors. However, you should make a difference between referrals that yield in a purchase and those that yield in a traffic boost in order to avoid scams (same user from several profiles, etc.).

2. Using PPC marketing

Another thing you should consider is the use of PPC marketing. John Wannamaker once said that even though he wastes half of the money he spends on marketing, he can never know which half. With the existence of PPC marketing, however, this statement is now completely and utterly outdated.

The reason why this is so great is due to the fact that you’re guaranteed to pay for a boost in traffic. If a link, a keyword or an ad isn’t giving you any traffic, it costs you nothing.

Spread the Word About Your Brand

3. Going offline

One of the simplest ways to become different in the digital era is to go offline. You see, these promotional products give you an insane value per unit and, in a scenario where you print in bulk, you can get an even better ROI.

Items like mugs, backpacks, embroidered caps and USB flash drives generate practical value for your audience, which means that it makes generating customer loyalty so much easier.

Companies like Fast Promotional Products NZ offer a wide array of different printable and customizable items, which can allow you to make your online presence somewhat more versatile.

4. Writing shareable content

The next thing you need to focus on is learning how to write content that’s shareable. Learning why people share and making sure your content satisfies these criteria is the first step towards getting there. Figuring out the best way to write headlines and tags for your posts is another.

Then, you need to learn when and how to share on every single platform out there and you’ll be on your way to becoming viral in no time. Keep in mind that all of this is not nearly as hard to master as it may appear at the moment.

5. Exploiting influencer marketing

The final tip you need to hear is the one revolving around exploiting influencer marketing. Still, in order to do this, you need to know how to find the right influencers. People who are relevant to your marketing, who have a spotless record and who you share values with are ideal.

Experts in the field and so-called micro-influencers in your niche are also a huge hit. What sets them apart is the fact that they’re incredibly cost-effective to work with, unlike macro-influencers and A-list celebrities and celebsworth.

Each of the above-listed methods increases your odds of being discovered, as well as the appeal of your business. What also matters quite a bit is the fact that, unlike targeted adds, these five methods can still be considered both subtle and ingenious.

This leaves you with so many different options and gives you a chance to hand-tailor your brand identity, as well as enhance your brand recognition and awareness.

6. Communicate with your audience

Engaging with your offline customers is essential, but your online audience demands a bit more attention. Since they are online most of the time, you have to be there for them as much as possible to ensure that your brand remains reputable and visible.

Brands usually communicate with their target audience via social media, emails, content, and so on, but there’s no reason why you shouldn’t expand your list of communication channels.

You can always implement a reliable phone system service so that consumers can contact you if they need additional information or if they have any questions or issues.

This especially comes in handy if there are Baby Boomers among your target audience, as they still prefer phone calls to other communication methods.

It doesn’t take much to meet consumer needs, but it can do wonders for spreading the word about your brand, primarily through word-of-mouth recommendations.

Tracey Clayton is a working mom of three girls. She's passionate about marketing and everything tech related. Her motto is: "Live the life you love, love the life you live."

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Business

How To Maximize Cloud Computing For Your Business

If you’re a business owner and have been using cloud computing, this article will discuss several methods that will help you maximize cloud computing for your business:

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How To Maximize Cloud Computing For Your Business

As time passes by, technology advances to advance. With everything going digital now, the traditional use of portable hard drives is slowly disappearing. The best example is how businesses continue to take advantage of cloud-based services for convenience and mainly to increase their productivity. If you’re not familiar with cloud computing, it pertains to the delivery of services that stores and access data via the internet. It commonly includes servers, cloud storage services, online databases, and many others.

Most companies turn to cloud computing for security, data synchronization, and convenience. Flexibility and collaboration are also common factors. One advantage of using cloud computing services is that it reduces operating costs. Though it’s not often mentioned, sustainability is another reason why companies switch to cloud computing. Moving to the cloud lessens the usage of physical data centers, thus saving energy and reducing the impact on the environment.

There are many ways of improving your business with cloud computing. However, there are still companies that are yet to discover the full capabilities of cloud computing. If you’re a business owner and have been using cloud computing, this article will discuss several methods that will help you maximize cloud computing for your business:

1. Improve Security

Your chosen cloud provider comes with a security system. Because of this, your files are most likely safer in the cloud. However, essential cloud services only offer basic security, so you still have to be careful. Security breaches can badly affect your business. Hackers make these attacks, but sometimes they could also be caused by an employee.

How To Maximize Cloud Computing For Your Business

One way of improving cloud security is to employ features that help monitor end-user activities. By spotting suspicious usage patterns and activities, you could prevent a security breach. Training your employees and equipping them with security tools is the best way to prevent such attacks. This could be further enhanced by setting up additional security protocols and educating them on cybersecurity. Another way is to restrict access to important files. You can do this by setting passwords on such files.

2. Utilize File Syncing and Organization

The right cloud infrastructure solution for your business will provide your team access to the newest files anywhere. Instant file synchronization is another benefit of using the cloud. The cloud is a virtual location where you and your team can conveniently share files. This is very useful for businesses that allow employees to work remotely. With a stable internet connection, your staff can work from anywhere in the world and access files on any device, allowing flexibility.

Also, cloud data storage has a similar structure to a filing cabinet, where files are stored in folders within the storage (filing cabinet). It’s essential to construct a storage layout and establish a standard labeling system if you’re sharing access with your team. Organize your files from the beginning and as you go. This will make it easy to find and identify files whenever they’re needed.

3. Back-Up Data

Backing up data is another crucial security consideration in businesses. Similar to file syncing, you can update your backup data as you work with the cloud. The cloud can duplicate the data you input into another site (off-site) where they’re secure from threats. This will also enable you to access the backup data when an error occurs conveniently. More importantly, it guarantees business continuity and reliable data recovery.

4. Optimize Communication

Use cloud computing services that offer more features that optimize communication, like calendars and emails. This will help you arrange meetings more efficiently. You can even facilitate more extensive collaborations and set synchronized deadlines for projects.

Cloud computing data center. Storage cloud on computer data center background. 3d illustration

5. Monitor Data Analytics

Look for cloud providers that offer big data analytics. This will enable your cloud service to collect data about your business’ buyers, trends, performance, etc. Then, these data can be calculated to identify growth opportunities. Other data analytic services collect information that may help create solutions to your business’s workflow problems.

6. Stay Up-To-Date

System updates are a must in cloud services to patch up bugs, address technical issues, and adapt to the changing consumer needs. So, when there are system updates, make sure to implement them once you’ve verified compatibility where applicable.

7. Use Social Media

Social media is possibly the most successful platform in digital marketing. However, it is often overlooked as an application of cloud computing. Social networking sites will help you find your customers and easily share data with them through page posts.

Final Thoughts

Although there are numerous ways to maximize cloud computing for businesses, these are the most helpful. With the increased use of cloud computing, companies can quickly improve and boost their productivity and efficiency when these services are maximized to their full potential.

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