The exposure of your brand is a pretty big deal and it’s your job to ensure that it’s adequate to your goals and ambitions. In order to make it work, you need to ensure that A) as many people hear about your brand as possible and B) that you cover all demographics that you consider to be crucial.
Aside from this, in order for your business to gain some legitimacy, you also need to make your brand present in as many different fields as possible. This means using a plethora of promotion tools, channels and mediums. Here are five simple methods that you should consider.
1. Setting up a referral program
The first thing you can do is start a referral program. What this does is give your users an incentive to include others into the mix, seeing as how this sort of behavior allows them to qualify for a certain prize or earn them points that they can redeem in order to get a discount.
Keep in mind that this is a method that potentially earns you a lot of brand ambassadors. However, you should make a difference between referrals that yield in a purchase and those that yield in a traffic boost in order to avoid scams (same user from several profiles, etc.).
2. Using PPC marketing
Another thing you should consider is the use of PPC marketing. John Wannamaker once said that even though he wastes half of the money he spends on marketing, he can never know which half. With the existence of PPC marketing, however, this statement is now completely and utterly outdated.
The reason why this is so great is due to the fact that you’re guaranteed to pay for a boost in traffic. If a link, a keyword or an ad isn’t giving you any traffic, it costs you nothing.
3. Going offline
One of the simplest ways to become different in the digital era is to go offline. You see, these promotional products give you an insane value per unit and, in a scenario where you print in bulk, you can get an even better ROI.
Items like mugs, backpacks, embroidered caps and USB flash drives generate practical value for your audience, which means that it makes generating customer loyalty so much easier.
Companies like Fast Promotional Products NZ offer a wide array of different printable and customizable items, which can allow you to make your online presence somewhat more versatile.
4. Writing shareable content
The next thing you need to focus on is learning how to write content that’s shareable. Learning why people share and making sure your content satisfies these criteria is the first step towards getting there. Figuring out the best way to write headlines and tags for your posts is another.
Then, you need to learn when and how to share on every single platform out there and you’ll be on your way to becoming viral in no time. Keep in mind that all of this is not nearly as hard to master as it may appear at the moment.
5. Exploiting influencer marketing
The final tip you need to hear is the one revolving around exploiting influencer marketing. Still, in order to do this, you need to know how to find the right influencers. People who are relevant to your marketing, who have a spotless record and who you share values with are ideal.
Experts in the field and so-called micro-influencers in your niche are also a huge hit. What sets them apart is the fact that they’re incredibly cost-effective to work with, unlike macro-influencers and A-list celebrities and celebsworth.
Each of the above-listed methods increases your odds of being discovered, as well as the appeal of your business. What also matters quite a bit is the fact that, unlike targeted adds, these five methods can still be considered both subtle and ingenious.
This leaves you with so many different options and gives you a chance to hand-tailor your brand identity, as well as enhance your brand recognition and awareness.
6. Communicate with your audience
Engaging with your offline customers is essential, but your online audience demands a bit more attention. Since they are online most of the time, you have to be there for them as much as possible to ensure that your brand remains reputable and visible.
Brands usually communicate with their target audience via social media, emails, content, and so on, but there’s no reason why you shouldn’t expand your list of communication channels.
You can always implement a reliable phone system service so that consumers can contact you if they need additional information or if they have any questions or issues.
This especially comes in handy if there are Baby Boomers among your target audience, as they still prefer phone calls to other communication methods.
It doesn’t take much to meet consumer needs, but it can do wonders for spreading the word about your brand, primarily through word-of-mouth recommendations.