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Here Are 8 Video Marketing Trends to Watch Out

Here Are 8 Video Marketing Trends to Watch Out. Advances in internet technology have boosted the adoption of video as a major marketing tool.

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8 Video Marketing Trends to Watch

The digital marketing landscape is fast-paced and if you don’t watch developments keenly, you risk falling behind the competition. Video content has emerged as the most powerful marketing tool today and you have to learn how to leverage this technique. Research shows that today, 81% of companies use video in their marketing mix and 50% of consumers would rather watch a video than any other type of content. These numbers highlight the potential of video marketing for your business.

Video marketing boasts higher ROI, increased sales and conversion rates, better engagement, and much more. If you want to capitalize on the growing popularity of video content, you have to watch for the latest trends. Here are some of these trends to look out for in the coming year.

1. 360-Degree Video Experiences

Video has the upper hand over any other type of content as it allows you to showcase products or services in action. From real estate, retail to manufacturing, it is possible to convince your target audiences through visual presentations.

360-Degree Video Experiences are the latest trend in video marketing, and they offer an opportunity for brands to give viewers a more immersive experience. Some brands have embraced this video technology with impressive results.

Consumers can demo a product or service through these virtual videos, which promotes conversion. This is a big video trend to continue watching in 2020.

2. Live Streaming

Advances in internet technology have boosted the adoption of video as a major marketing tool. Live videos are now a big trend in marketing with most social media networks such as Facebook, Instagram, and WhatsApp offering this streaming feature.

Live videos can help your brand speak directly to consumers during product launches when making essential announcements, webinars, interviews, and events. These videos are simple, authentic, and require no editing. This is another video trend that every business should plan to adopt in 2020.

Live Video Streaming

3. Less is More

One of the most interesting video trends that will continue dominating in the coming year is the use of short, simple videos. While video technology and hardware have developed rapidly over the last two decades, it seems consumers want simple and direct content.

Bentley recently shot a promotional video using an iPhone and edited it on an iPad inside their new car. So many people thought it was a joke, but this original video went viral. This is the direction your business must go when producing video content.

4. Vlogging for Businesses

Video blogging is now a big industry, but for a long time, individuals have dominated the industry. People have created vlogs to cover every topic under the sun, and companies don’t want to be left behind.

Vlogging for companies is an emerging trend allowing these businesses to connect with their target customers. It is an easy way to humanize your brand by taking real footage of your business and sharing it with your customers.

5. “Shoppable“ Video

With video dominating the marketing landscape, there was a need to make it easier for marketers to connect with potential customers. Shoppable videos now allow this by featuring links to products within the video.

Instagram Stories and Snapchat have promoted this trend and it is great news for shoppers who want to buy stuff instantly. There’s no need to Google for the same item after viewing it, and this improves the customer experience. This is a trend your business must adopt in its videos to easily direct viewers to your website.

6. Vertical Format Videos

Most internet users now use mobile to connect and this makes it important for brands to make mobile-friendly video content. Vertical format videos are a big trend as businesses seek to improve the customer experience for users on mobile.

Instagram TV (IGTV) which hosts long-form videos has popularized this video format. It is a great way to connect with a larger audience on mobile.

Vertical Format Videos

7. Augmented reality (AR) Campaigns

Augmented reality (AR) has emerged as one of the biggest innovations in the digital marketing landscape. AR technology is now accessible for marketers and it is making waves in marketing campaigns.

Such content is more immersive and interactive, and it gives the marketer a way to improve user experience. For retailers, AR videos are crucial to help customers try products such as eyewear and clothing before purchasing.

8. More Focus On User Generated Content (UGC)

Consumers today look for authenticity in marketing campaigns, and this makes user-generated content (UGC) crucial. As a business owner, you have to start using ordinary people, including customers and employees, in your video content.

Such content elicits more engagement as it connects better with the viewers. This is a big trend to continue watching in 2020 and your business should plan how to adopt it.

9. Final Thoughts

Video content is king and there are no two ways about it. If you want to revitalize your marketing campaigns, it is time to embrace the latest video trends. These innovative trends are more effective in boosting engagement, brand visibility, increasing conversion and sales among other things. It is time to get ready for 2020.

Helpful Resources:

1. Individualized Marketing for Brands to Gain Popularity when Compared to Personalized Marketing

2. Internal Communication – Doing Research and Creating a Clear Objective And Plan

3. Top 5 SEO Trends For 2020 You Need To Know

4. Essential Things to Know about Bing SEO

5. 10 Excellent Web Designing Tools and Software You Should Be Using

6. Understanding Why Digital Transformation Is Important For Business Expansion

We are an Instructor's, Modern Full Stack Web Application Developers, Freelancers, Tech Bloggers, and Technical SEO Experts. We deliver a rich set of software applications for your business needs.

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Business

How To Maximize Cloud Computing For Your Business

If you’re a business owner and have been using cloud computing, this article will discuss several methods that will help you maximize cloud computing for your business:

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How To Maximize Cloud Computing For Your Business

As time passes by, technology advances to advance. With everything going digital now, the traditional use of portable hard drives is slowly disappearing. The best example is how businesses continue to take advantage of cloud-based services for convenience and mainly to increase their productivity. If you’re not familiar with cloud computing, it pertains to the delivery of services that stores and access data via the internet. It commonly includes servers, cloud storage services, online databases, and many others.

Most companies turn to cloud computing for security, data synchronization, and convenience. Flexibility and collaboration are also common factors. One advantage of using cloud computing services is that it reduces operating costs. Though it’s not often mentioned, sustainability is another reason why companies switch to cloud computing. Moving to the cloud lessens the usage of physical data centers, thus saving energy and reducing the impact on the environment.

There are many ways of improving your business with cloud computing. However, there are still companies that are yet to discover the full capabilities of cloud computing. If you’re a business owner and have been using cloud computing, this article will discuss several methods that will help you maximize cloud computing for your business:

1. Improve Security

Your chosen cloud provider comes with a security system. Because of this, your files are most likely safer in the cloud. However, essential cloud services only offer basic security, so you still have to be careful. Security breaches can badly affect your business. Hackers make these attacks, but sometimes they could also be caused by an employee.

How To Maximize Cloud Computing For Your Business

One way of improving cloud security is to employ features that help monitor end-user activities. By spotting suspicious usage patterns and activities, you could prevent a security breach. Training your employees and equipping them with security tools is the best way to prevent such attacks. This could be further enhanced by setting up additional security protocols and educating them on cybersecurity. Another way is to restrict access to important files. You can do this by setting passwords on such files.

2. Utilize File Syncing and Organization

The right cloud infrastructure solution for your business will provide your team access to the newest files anywhere. Instant file synchronization is another benefit of using the cloud. The cloud is a virtual location where you and your team can conveniently share files. This is very useful for businesses that allow employees to work remotely. With a stable internet connection, your staff can work from anywhere in the world and access files on any device, allowing flexibility.

Also, cloud data storage has a similar structure to a filing cabinet, where files are stored in folders within the storage (filing cabinet). It’s essential to construct a storage layout and establish a standard labeling system if you’re sharing access with your team. Organize your files from the beginning and as you go. This will make it easy to find and identify files whenever they’re needed.

3. Back-Up Data

Backing up data is another crucial security consideration in businesses. Similar to file syncing, you can update your backup data as you work with the cloud. The cloud can duplicate the data you input into another site (off-site) where they’re secure from threats. This will also enable you to access the backup data when an error occurs conveniently. More importantly, it guarantees business continuity and reliable data recovery.

4. Optimize Communication

Use cloud computing services that offer more features that optimize communication, like calendars and emails. This will help you arrange meetings more efficiently. You can even facilitate more extensive collaborations and set synchronized deadlines for projects.

Cloud computing data center. Storage cloud on computer data center background. 3d illustration

5. Monitor Data Analytics

Look for cloud providers that offer big data analytics. This will enable your cloud service to collect data about your business’ buyers, trends, performance, etc. Then, these data can be calculated to identify growth opportunities. Other data analytic services collect information that may help create solutions to your business’s workflow problems.

6. Stay Up-To-Date

System updates are a must in cloud services to patch up bugs, address technical issues, and adapt to the changing consumer needs. So, when there are system updates, make sure to implement them once you’ve verified compatibility where applicable.

7. Use Social Media

Social media is possibly the most successful platform in digital marketing. However, it is often overlooked as an application of cloud computing. Social networking sites will help you find your customers and easily share data with them through page posts.

Final Thoughts

Although there are numerous ways to maximize cloud computing for businesses, these are the most helpful. With the increased use of cloud computing, companies can quickly improve and boost their productivity and efficiency when these services are maximized to their full potential.

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