Connect with us

Business

Here Are 8 Video Marketing Trends to Watch Out

Here Are 8 Video Marketing Trends to Watch Out. Advances in internet technology have boosted the adoption of video as a major marketing tool.

mm

Published

on

8 Video Marketing Trends to Watch

The digital marketing landscape is fast-paced and if you don’t watch developments keenly, you risk falling behind the competition. Video content has emerged as the most powerful marketing tool today and you have to learn how to leverage this technique. Research shows that today, 81% of companies use video in their marketing mix and 50% of consumers would rather watch a video than any other type of content. These numbers highlight the potential of video marketing for your business.

Video marketing boasts higher ROI, increased sales and conversion rates, better engagement, and much more. If you want to capitalize on the growing popularity of video content, you have to watch for the latest trends. Here are some of these trends to look out for in the coming year.

1. 360-Degree Video Experiences

Video has the upper hand over any other type of content as it allows you to showcase products or services in action. From real estate, retail to manufacturing, it is possible to convince your target audiences through visual presentations.

360-Degree Video Experiences are the latest trend in video marketing, and they offer an opportunity for brands to give viewers a more immersive experience. Some brands have embraced this video technology with impressive results.

Consumers can demo a product or service through these virtual videos, which promotes conversion. This is a big video trend to continue watching in 2020.

2. Live Streaming

Advances in internet technology have boosted the adoption of video as a major marketing tool. Live videos are now a big trend in marketing with most social media networks such as Facebook, Instagram, and WhatsApp offering this streaming feature.

Live videos can help your brand speak directly to consumers during product launches when making essential announcements, webinars, interviews, and events. These videos are simple, authentic, and require no editing. This is another video trend that every business should plan to adopt in 2020.

Live Video Streaming

3. Less is More

One of the most interesting video trends that will continue dominating in the coming year is the use of short, simple videos. While video technology and hardware have developed rapidly over the last two decades, it seems consumers want simple and direct content.

Bentley recently shot a promotional video using an iPhone and edited it on an iPad inside their new car. So many people thought it was a joke, but this original video went viral. This is the direction your business must go when producing video content.

4. Vlogging for Businesses

Video blogging is now a big industry, but for a long time, individuals have dominated the industry. People have created vlogs to cover every topic under the sun, and companies don’t want to be left behind.

Vlogging for companies is an emerging trend allowing these businesses to connect with their target customers. It is an easy way to humanize your brand by taking real footage of your business and sharing it with your customers.

5. “Shoppable“ Video

With video dominating the marketing landscape, there was a need to make it easier for marketers to connect with potential customers. Shoppable videos now allow this by featuring links to products within the video.

Instagram Stories and Snapchat have promoted this trend and it is great news for shoppers who want to buy stuff instantly. There’s no need to Google for the same item after viewing it, and this improves the customer experience. This is a trend your business must adopt in its videos to easily direct viewers to your website.

6. Vertical Format Videos

Most internet users now use mobile to connect and this makes it important for brands to make mobile-friendly video content. Vertical format videos are a big trend as businesses seek to improve the customer experience for users on mobile.

Instagram TV (IGTV) which hosts long-form videos has popularized this video format. It is a great way to connect with a larger audience on mobile.

Vertical Format Videos

7. Augmented reality (AR) Campaigns

Augmented reality (AR) has emerged as one of the biggest innovations in the digital marketing landscape. AR technology is now accessible for marketers and it is making waves in marketing campaigns.

Such content is more immersive and interactive, and it gives the marketer a way to improve user experience. For retailers, AR videos are crucial to help customers try products such as eyewear and clothing before purchasing.

8. More Focus On User Generated Content (UGC)

Consumers today look for authenticity in marketing campaigns, and this makes user-generated content (UGC) crucial. As a business owner, you have to start using ordinary people, including customers and employees, in your video content.

Such content elicits more engagement as it connects better with the viewers. This is a big trend to continue watching in 2020 and your business should plan how to adopt it.

9. Final Thoughts

Video content is king and there are no two ways about it. If you want to revitalize your marketing campaigns, it is time to embrace the latest video trends. These innovative trends are more effective in boosting engagement, brand visibility, increasing conversion and sales among other things. It is time to get ready for 2020.

Helpful Resources:

1. Individualized Marketing for Brands to Gain Popularity when Compared to Personalized Marketing

2. Internal Communication – Doing Research and Creating a Clear Objective And Plan

3. Top 5 SEO Trends For 2020 You Need To Know

4. Essential Things to Know about Bing SEO

5. 10 Excellent Web Designing Tools and Software You Should Be Using

6. Understanding Why Digital Transformation Is Important For Business Expansion

We are an Instructor, Modern Full Stack Web Application Developers, Freelancers, Tech Bloggers, and Technical SEO Experts. We deliver a rich set of software applications for your business needs.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published.

Business

4 SaaS Link Building Tips For Beginners

In reality, link-building is a tough process, especially in the SaaS context. Why? Backlinks for SaaS websites are difficult to come by, and with the rise of new SaaS businesses, this will get more challenging.

mm

Published

on

4 SaaS Link Building Tips For Beginners

The most effective techniques to promote your software as a service (SaaS) business and increase organic traffic to your website are content marketing and search engine optimization (SEO).

Note that improving your SEO rankings entails acquiring more high-quality backlinks. Thus, it’s essential to increase the number of backlinks to your SaaS business’s website from authoritative, high-quality websites in order to boost its search engine optimization performance.

In reality, link-building is a tough process, especially in the SaaS context. Why? Backlinks for SaaS websites are difficult to come by, and with the rise of new SaaS businesses, this will get more challenging. Therefore, building links the right way is the key, and you can find out how to plan your own link-building strategy from https://linkflow.ai/saas-link-building/ and other helpful resources.

Link-Building Strategies For SaaS Companies

Regardless of your niche, you may need to actively develop backlinks to your SaaS business in order to get your content discovered, consumed, and, ultimately, attract new clients. Here are ways to do it.

1. Write Guest Posts

Building backlinks and establishing yourself as an authority in your field can be accomplished effectively through guest posting. When you create content that is both original and helpful, other websites may link to it.

Take the website’s domain authority into account when guest posting. It’s recommended that you start with a well-regarded website with a Domain Authority (DA) of 50 or above. In addition, it would be beneficial to search for niche-specific websites interested in your writing.

After discovering a website open to guest posts, your next step is to learn more about the site’s target audience and content before seeking content marketing managers. Also, check to see if there are any guest posting requirements for the site.

However, you should exercise caution in deciding which blogs to publish on. There’s a wide variety of authoritative websites, and the same holds true for blogs.

2. Take Advantage Of Brand Mentions

Utilize your SaaS network to its full potential and make the most of brand-mention opportunities.

Backlink mentions are an excellent approach to making use of the websites, businesses, and services that you discuss in the content you create. Utilize methods such as co-mentioning or mention-me-back to get the advantage from your network.

This is an excellent strategy to obtain backlinks with very little effort on your part.

Link-Building Strategies For SaaS Companies

3. Pitch Link Round Ups

SaaS isn’t the only industry that can benefit from link roundups, but it is one in which they excel.

A link roundup (also known as a link list) is a regularly scheduled set of external links to relevant online content, such as articles, blog posts, and other online resources. Audiences can use them to find new content to read and share. They provide a dependable method for website owners to acquire inbound links.

Creating high-quality content that follows SEO best practices is the first step to being featured on authoritative link roundups.

Content that is educational, thoroughly investigated, and supported by reliable sources has a much better chance of being included in link roundups. The odds of being featured will improve if you establish yourself as a reliable source of high-quality information.

4. Use Digital PR Tactics To Earn Backlinks

Digital public relations (PR) is one of the most effective long-term approaches to building SaaS links. Digital PR entails expanding a company’s brands using means like podcasting, webinars, and more to attract the media’s attention.

Here are some suggestions for digital PR link-building:

  • Surveys and studies
  • Trend reports
  • Podcasts, webinars, and conferences

In order to get journalists and publications to write about your material and include links to it, you need to generate linkable assets (also known as link bait) and market these to them.

Important Factors In Back Linking

There are differences in the quality of the links. However, how can you evaluate whether or not a link is of high quality?

A link’s anatomy can tell you if it’s high- or low-quality. Look at these principles:

  • Relevancy
  • Anchor Text
  • Domain Strength
  • Page Strength

Once you’ve made it to the first page of Google’s search results, you can take it a step further by analyzing the anchor texts used by your top competitors to learn which type of anchor Google prefers and then using that data to guide your own link-building efforts.

Conclusion

The success of your SEO and the development of your SaaS brand depends on your ability to create and implement a comprehensive backlink strategy.

While it’s true that link building is more challenging for SaaS companies, it’s doable with the right strategy.

If you do it well, you may create an endless supply of high-quality links that will attract new clients.

Continue Reading
Advertisement
Advertisement
Games4 days ago

Best Apps to Watch The FIFA World Cup in Qatar 2022

Software6 days ago

The Rise And Risk Of Third Party Code

Software1 week ago

[Free] 2 Ways to Convert MP4 to AVI in a Quick and Easy Manner

Business1 week ago

4 SaaS Link Building Tips For Beginners

Software1 week ago

How to Monetize Your Software

Health & Fitness2 weeks ago

Data Observability: What is it and Why is it Important?

Digital Marketing2 weeks ago

What Are Privacy-Friendly Website Analytics Tools?

Business2 weeks ago

Why Your Business Should Invest In Workforce Management Tools

Technology2 weeks ago

What Is 3D Scanning Used For?

Education3 weeks ago

What are the Common Issues Among Medical Residents?

Advertisement
Advertisement

Trending