Connect with us

Business

Here Are 8 Video Marketing Trends to Watch Out

Here Are 8 Video Marketing Trends to Watch Out. Advances in internet technology have boosted the adoption of video as a major marketing tool.

mm

Published

on

8 Video Marketing Trends to Watch

The digital marketing landscape is fast-paced and if you don’t watch developments keenly, you risk falling behind the competition. Video content has emerged as the most powerful marketing tool today and you have to learn how to leverage this technique. Research shows that today, 81% of companies use video in their marketing mix and 50% of consumers would rather watch a video than any other type of content. These numbers highlight the potential of video marketing for your business.

Video marketing boasts higher ROI, increased sales and conversion rates, better engagement, and much more. If you want to capitalize on the growing popularity of video content, you have to watch for the latest trends. Here are some of these trends to look out for in the coming year.

1. 360-Degree Video Experiences

Video has the upper hand over any other type of content as it allows you to showcase products or services in action. From real estate, retail to manufacturing, it is possible to convince your target audiences through visual presentations.

360-Degree Video Experiences are the latest trend in video marketing, and they offer an opportunity for brands to give viewers a more immersive experience. Some brands have embraced this video technology with impressive results.

Consumers can demo a product or service through these virtual videos, which promotes conversion. This is a big video trend to continue watching in 2020.

2. Live Streaming

Advances in internet technology have boosted the adoption of video as a major marketing tool. Live videos are now a big trend in marketing with most social media networks such as Facebook, Instagram, and WhatsApp offering this streaming feature.

Live videos can help your brand speak directly to consumers during product launches when making essential announcements, webinars, interviews, and events. These videos are simple, authentic, and require no editing. This is another video trend that every business should plan to adopt in 2020.

Live Video Streaming

3. Less is More

One of the most interesting video trends that will continue dominating in the coming year is the use of short, simple videos. While video technology and hardware have developed rapidly over the last two decades, it seems consumers want simple and direct content.

Bentley recently shot a promotional video using an iPhone and edited it on an iPad inside their new car. So many people thought it was a joke, but this original video went viral. This is the direction your business must go when producing video content.

4. Vlogging for Businesses

Video blogging is now a big industry, but for a long time, individuals have dominated the industry. People have created vlogs to cover every topic under the sun, and companies don’t want to be left behind.

Vlogging for companies is an emerging trend allowing these businesses to connect with their target customers. It is an easy way to humanize your brand by taking real footage of your business and sharing it with your customers.

5. “Shoppable“ Video

With video dominating the marketing landscape, there was a need to make it easier for marketers to connect with potential customers. Shoppable videos now allow this by featuring links to products within the video.

Instagram Stories and Snapchat have promoted this trend and it is great news for shoppers who want to buy stuff instantly. There’s no need to Google for the same item after viewing it, and this improves the customer experience. This is a trend your business must adopt in its videos to easily direct viewers to your website.

6. Vertical Format Videos

Most internet users now use mobile to connect and this makes it important for brands to make mobile-friendly video content. Vertical format videos are a big trend as businesses seek to improve the customer experience for users on mobile.

Instagram TV (IGTV) which hosts long-form videos has popularized this video format. It is a great way to connect with a larger audience on mobile.

Vertical Format Videos

7. Augmented reality (AR) Campaigns

Augmented reality (AR) has emerged as one of the biggest innovations in the digital marketing landscape. AR technology is now accessible for marketers and it is making waves in marketing campaigns.

Such content is more immersive and interactive, and it gives the marketer a way to improve user experience. For retailers, AR videos are crucial to help customers try products such as eyewear and clothing before purchasing.

8. More Focus On User Generated Content (UGC)

Consumers today look for authenticity in marketing campaigns, and this makes user-generated content (UGC) crucial. As a business owner, you have to start using ordinary people, including customers and employees, in your video content.

Such content elicits more engagement as it connects better with the viewers. This is a big trend to continue watching in 2020 and your business should plan how to adopt it.

9. Final Thoughts

Video content is king and there are no two ways about it. If you want to revitalize your marketing campaigns, it is time to embrace the latest video trends. These innovative trends are more effective in boosting engagement, brand visibility, increasing conversion and sales among other things. It is time to get ready for 2020.

Helpful Resources:

1. Individualized Marketing for Brands to Gain Popularity when Compared to Personalized Marketing

2. Internal Communication – Doing Research and Creating a Clear Objective And Plan

3. Top 5 SEO Trends For 2020 You Need To Know

4. Essential Things to Know about Bing SEO

5. 10 Excellent Web Designing Tools and Software You Should Be Using

6. Understanding Why Digital Transformation Is Important For Business Expansion

We are an Instructor, Modern Full Stack Web Application Developers, Freelancers, Tech Bloggers, and Technical SEO Experts. We deliver a rich set of software applications for your business needs.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

Transforming Goals into Actionable Results

mm

Published

on

Transforming Goals into Actionable Results - Planning Template

Organizations universally set goals and strategic plans each year, aiming to grow revenue, increase efficiency, or launch innovative offerings. Leadership teams devote extensive energy to developing future visions, five-year horizons, and stretched objectives to motivate their workforce.

But the hard truth remains: lofty ambitions alone rarely catalyze actual change. For transformational plans to spark tangible impacts, organizations must bridge the gap between theoretical strategy and on-the-ground execution.

1. The Planning Disconnect

Many goal-setting approaches prioritize inspiration over implementation. Leadership defines desires for the future: – become a $1 billion revenue company, penetrate emerging markets, and transform customer experiences through AI. Such ‘aim-big’ mindsets spark energy and provide directional guidance amid uncertainty.

However, most planning exercises fail to detail the nitty-gritty work required to achieve audacious results on the ground. People walk out of annual meetings jazzed about the future but without playbooks for activating it day-to-day. Vague aspirations then struggle to be converted into economic value.

2. Finding the Right Strategy

An OKR planning template offers one methodology to overcome this strategy/execution divide. OKRs, or Objectives and Key Results, provide a template to cascade high-level goals into measurable, actionable metrics at every organizational level. This connects future milestones with present-moment decision-making, ensuring teams work synergistically towards overarching ambitions. With a strong goal architecture in place, inspiration more seamlessly fuels activation.

3. Why Actionability Matters

Transforming lofty aspirations into step-by-step execution plans brings several advantages:

  • Alignment: With clear OKRs spanning functions, teams can coordinate priorities, resources, and timelines effectively. This fosters organization-wide momentum versus siloed efforts.
  • Motivation: Breaking ambitious objectives into bite-sized key results is less daunting for individuals. Granular metrics maintain motivation amid long horizons.
  • Focus: Concrete next steps prevent distraction from organizational shiny objects that capture attention yet deliver little value.
  • Accountability: Quantifiable measures allow all stakeholders, from frontline individuals to CEOs, to track progress and course-correct in real-time if lagging.

With a strong goal architecture in place, inspiration more seamlessly fuels activation. But we still must apply rigorous execution principles—communication, tracking, agility, and celebration—to generate the hoped-for results.

4. Driving Change in Complex Systems

Large enterprises are multifaceted systems, with interdependent elements spanning processes, technology, and people. This complexity makes driving macro-level outcomes uniquely challenging. As legendary management thinker Peter Drucker noted, “There is nothing so useless as doing efficiently that which should not be done at all.”

Turning broad organizational change into economic returns requires carefully targeting the vital few interventions that catalyze outsized results. OKRs help leaders thoughtfully assess and sequence the projects that will structurally reinvent operations, remove friction from value chains, and upgrade talent capabilities over time. With clear transformations roadmaps in place, big goals become more grounded amid real-world constraints.

5. Sustaining the Journey

Finally, cascading OKRs across the hierarchy sustains strategic focus as leaders come and go. They provide continuity through inevitable ebbs and flows in the volatile, uncertain business climate. With institutionalized processes for regularly resetting, communicating, and reviewing objectives and key results, organizations stay centered on the handful of big bets that matter most while retaining the flexibility to evolve tactics as needed.

Annual goal setting is table stakes for contemporary organizations. But without concerted efforts to turn those goals into measurable action plans, little changes amid organizational complexity.

Continue Reading
Advertisement
Advertisement
Artificial Intelligence (AI)3 days ago

WORM-Compliant Storage: Exploring Write Once Read Many (WORM) Functionality

Gadgets6 days ago

Trail Cam Tactics: Using Technology to Scout Hunting Spots

Internet2 weeks ago

Mastering the Art of Task Automation in the Modern Office

Health & Fitness2 weeks ago

5 Innovative Ways Point-of-Care Diagnostic Devices Revolutionize Healthcare Efficiency

Technology3 weeks ago

Leveraging Technology In Portable Office Setups For Enhanced Productivity

Instagram1 month ago

How to Buy Instagram Followers (Guide)

Business2 months ago

Transforming Goals into Actionable Results

Technology2 months ago

The Benefits of Using Professional Presentation Design Services

Software2 months ago

Common Pitfalls to Avoid During the Proof of Concept (POC) Development Process

Internet2 months ago

Keep It Simple: What to Include and What to Leave Out on Your Personal Site

Advertisement
Advertisement

Trending