The digital marketing landscape is fast-paced and if you don’t watch developments keenly, you risk falling behind the competition. Video content has emerged as the most powerful marketing tool today and you have to learn how to leverage this technique. Research shows that today, 81% of companies use video in their marketing mix and 50% of consumers would rather watch a video than any other type of content. These numbers highlight the potential of video marketing for your business.
Video marketing boasts higher ROI, increased sales and conversion rates, better engagement, and much more. If you want to capitalize on the growing popularity of video content, you have to watch for the latest trends. Here are some of these trends to look out for in the coming year.
1. 360-Degree Video Experiences
Video has the upper hand over any other type of content as it allows you to showcase products or services in action. From real estate, retail to manufacturing, it is possible to convince your target audiences through visual presentations.
360-Degree Video Experiences are the latest trend in video marketing, and they offer an opportunity for brands to give viewers a more immersive experience. Some brands have embraced this video technology with impressive results.
Consumers can demo a product or service through these virtual videos, which promotes conversion. This is a big video trend to continue watching in 2020.
2. Live Streaming
Advances in internet technology have boosted the adoption of video as a major marketing tool. Live videos are now a big trend in marketing with most social media networks such as Facebook, Instagram, and WhatsApp offering this streaming feature.
Live videos can help your brand speak directly to consumers during product launches when making essential announcements, webinars, interviews, and events. These videos are simple, authentic, and require no editing. This is another video trend that every business should plan to adopt in 2020.
3. Less is More
One of the most interesting video trends that will continue dominating in the coming year is the use of short, simple videos. While video technology and hardware have developed rapidly over the last two decades, it seems consumers want simple and direct content.
Bentley recently shot a promotional video using an iPhone and edited it on an iPad inside their new car. So many people thought it was a joke, but this original video went viral. This is the direction your business must go when producing video content.
4. Vlogging for Businesses
Video blogging is now a big industry, but for a long time, individuals have dominated the industry. People have created vlogs to cover every topic under the sun, and companies don’t want to be left behind.
Vlogging for companies is an emerging trend allowing these businesses to connect with their target customers. It is an easy way to humanize your brand by taking real footage of your business and sharing it with your customers.
5. “Shoppable“ Video
With video dominating the marketing landscape, there was a need to make it easier for marketers to connect with potential customers. Shoppable videos now allow this by featuring links to products within the video.
Instagram Stories and Snapchat have promoted this trend and it is great news for shoppers who want to buy stuff instantly. There’s no need to Google for the same item after viewing it, and this improves the customer experience. This is a trend your business must adopt in its videos to easily direct viewers to your website.
6. Vertical Format Videos
Most internet users now use mobile to connect and this makes it important for brands to make mobile-friendly video content. Vertical format videos are a big trend as businesses seek to improve the customer experience for users on mobile.
Instagram TV (IGTV) which hosts long-form videos has popularized this video format. It is a great way to connect with a larger audience on mobile.
7. Augmented reality (AR) Campaigns
Augmented reality (AR) has emerged as one of the biggest innovations in the digital marketing landscape. AR technology is now accessible for marketers and it is making waves in marketing campaigns.
Such content is more immersive and interactive, and it gives the marketer a way to improve user experience. For retailers, AR videos are crucial to help customers try products such as eyewear and clothing before purchasing.
8. More Focus On User Generated Content (UGC)
Consumers today look for authenticity in marketing campaigns, and this makes user-generated content (UGC) crucial. As a business owner, you have to start using ordinary people, including customers and employees, in your video content.
Such content elicits more engagement as it connects better with the viewers. This is a big trend to continue watching in 2020 and your business should plan how to adopt it.
9. Final Thoughts
Video content is king and there are no two ways about it. If you want to revitalize your marketing campaigns, it is time to embrace the latest video trends. These innovative trends are more effective in boosting engagement, brand visibility, increasing conversion and sales among other things. It is time to get ready for 2020.
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