Connect with us

Business

5 Ways to Provide Excellent Social Media Customer Service

5 Ways to Provide Excellent Social Media Customer Service. The fact that you are able to communicate directly and more easily to your customers is definitely something that helps both of you.

mm

Published

on

Social Media Customer Service

Don’t you wish you could go back in time, to the “good ol’ days” without these pesky social networks? In most cases, probably not. These platforms have become such a part of our daily lives that it is almost impossible to function without them, especially if you are running any kind of business. Being “social media savvy” is pretty much the basic tier of business these days, and your customers will expect you to be available and listening at any point.

Not a nightmare, but a blessing

The fact that you are able to communicate directly and more easily to your customers is definitely something that helps both of you. It is a fact that most Americans find customer service much better than it used to be just a few years ago. And this is a testament to the speed at which the customer is able to reach a business, as well as the public nature of social networks. Every business should be ready to react if they see their name tagged dragged through the mud on Facebook or Twitter. Be forthcoming and attempt to solve the problem as soon as possible and you will score points with the customer, but also receive free marketing.

Earn more with the power of social networks

It is not only the marketing side that brings you points in this game of tags. Recent research has shown that your customer’s loyalty rises if you interact with them on social networks. Not only that, but those who engage with a company (and especially those who receive aid after complaining about a problem) are more likely to spend more money. We are talking of 20 to 40 percent more than average. And having in mind that more than 60% of those connected to the Internet in the US are using social media daily, businesses have zero choice on whether they want to provide customer care on all of the platforms.

Be in charge of your social media feeds

Trying to stay on top of things in today’s world of communication can often seem overwhelming. Social media burn-out is a real thing that affects a lot of people, regardless of the business they are in. However, it is important to always be aware of issues that are raised or be on the lookout for mentions, tagged or not. You would do well to use some sort of media monitoring tool. Not only will you be able to focus your efforts through the smart use of analytic dashboards, but you will be able to keep on top of things by creating alerts and notifications that suit your needs directly.

social media feeds

Provide help at the epicenter

As we have already seen, customers are indeed more inclined to look for information or to complain on social networks. However, they will expect your timely reaction as well and they will expect it at the social network that they contacted you on, not via the “default” Facebook or e-mail. Even if you address the complaint on a different platform, your apparent “lack” of response on the social network where the question/complaint was placed will grant you some negative points with your followers. In order to avoid this, make sure your answers are public and polite. Do whatever you can for the customer on the platform of their choice and you will receive even more positive feedback.

Be present at the forefront of new media

If one thing is true for social media, it’s that they are constantly in a state of flux. Yes, some staples are there for what seems to be a very long haul. We can expect for Facebook and Twitter to be around for decades, at this rate. However, newer platforms such as Instagram or Snapchat have long outgrown their expected lifecycle, especially as a younger audience takes to “cooler” social media, trying to avoid their parents (and grandparents!).

New social networks keep coming and it is up to you to filter them out and see which ones fit your business ideas. Once you do – do not hesitate. Plunge right in and use the unique features of your new platform. One thing is certain – you never know which one of them is the next one destined for success. And that is where you want to be.

Helpful Resources:

1. 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins in [2019]

2. 16 Best Free SEO WordPress plugins for your Blogs & websites in [2019]

3. 16 Most Important On-Page SEO Factors To Boost Your Ranking Faster in Google [2019]

4. SEO in 2019 [Tactics That Work] & How To Learn SEO in 2019 Hustle-Free

5. What is On-Site (On-Page) and Off-Site (Off-Page) SEO?

6. 5 Successful SEO Link Building Strategies

7. Top 5 SEO Audit Tools You Should Use For Technical Analysis

8. How Can You Improve The Web Ranking For Your Website?

We are an Instructor's, Modern Full Stack Web Application Developers, Freelancers, Tech Bloggers, and Technical SEO Experts. We deliver a rich set of software applications for your business needs.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published.

Business

Upgrades That Will Help Your Business Thrive

Once you’ve identified your goals and how to attain them, you can then grow your business in specific areas according to what you want to achieve.  The following 13 upgrades cover common areas of business that typically need developing:

mm

Published

on

Upgrades That Will Help Your Business Thrive

Continuous improvement should be the primary goal of any business.  While it takes time and effort and some financial outlay, it’s crucial to continue growing and striving toward becoming the leader in your field.

This guide offers 13 ideas to help your business grow, increase your customer base, improve your productivity and boost your bottom line.

Start With A Solid Foundation

Before you commit to growth you should ensure your business is built on solid ground.  Here are some tips to help you begin:

Know your business – the use of tools such as benchmarking, market research and trend analysis will help you get a better picture of the factors affecting your business.

Take charge of your finances Make a commitment to understanding your daily, weekly, and monthly figures. Unless you have a dedicated accountant, you need to have a thorough understanding of your financial situation.

Prioritize your goals – identify those business goals which can be achieved relatively quickly and those which will require more time and financial investment. Make sure the goals you set are relevant and can be achieved in a realistic timeframe.

Develop a plan – once you’ve identified your goals, you will need to develop strategies to realize them and the best means of implementing those strategies.

Make your results measurable – work out how you are going to measure your results.  You may want to introduce devices such as a point system or desired percentage increase.

13 Ways To Upgrade Your Business

Once you’ve identified your goals and how to attain them, you can then grow your business in specific areas according to what you want to achieve.  The following 13 upgrades cover common areas of business that typically need developing:

Include reviews – today’s consumers place great value on the opinions of their peers when it comes to buying products. Upgrading your website to include customer reviews will help to increase sales and boost customer confidence. Be sure to include both good and bad reviews if you want to be taken seriously.

Upgrade your internet an upgrade to FTTP (fiber to the premises) now will pay big dividends for your business down the line and it doesn’t have to cost you anything.  Qualifying businesses connecting to high-speed NBN plans can enjoy a $0 upfront cost.

Computer Monitor and Other Remote Work Must-Haves

Introduce automation – there is a multitude of software and applications designed to reduce labor costs and increase productivity. Many are inexpensive and can free up small business owners, allowing them to focus more on growing their core business.

Increase your social media presence – rather than just a Facebook page and a presence on Instagram and Twitter, you should look at other forms of customer interaction such as articles, sponsorship, blogs, and webinars.

Start networking – as well as an online presence, you need to get out there more and attend industry-related events such as expos and seminars.  This is, not only to network with others in your field but also to forge new contacts with like-minded businesses, with cross-promotion in mind.

Create a rewards program – think of ways to reward your existing customers to maintain their loyalty and incentivize them to buy from you again.  These could include early access to specials and exclusive offers not available to the general public.

Create an email list – email addresses of existing customers are a valuable resource you should be taking full advantage of.  Send those on your mailing list regular reminders of what you have to offer, but make sure it’s valuable content rather than what could be perceived as spam.

Ask for feedback – another valuable resource is your customers’ opinions.  Ask them what they think of your products and then use this feedback to improve your product line and customer service.

Streamline your business – identify which products aren’t selling, which employees aren’t performing and any other areas that may be holding you back.  Make changes and be ruthless on behalf of your business.

Reduce overheads – look at ways to cut costs within your business such as transitioning to a remote workforce or outsourcing business processes such as payroll, HR, and bookkeeping.

Invest in your people – good staff morale translates into good customer service. Provide your employees additional training, advancement opportunities, and a fair wage to ensure a healthy company culture.

Improve your credentials – reduce your carbon footprint, introduce sustainable processes and practice corporate responsibility in order to retain and grow your customer base.

Increase cybersecurity upgrade your cybersecurity systems to make sure you are protected from the latest threats from hackers, malware, etc.  This is particularly important if you have a remote workforce.

Roughly half of all small businesses don’t make it past their fifth year of operation, so continuous improvement needs to be a priority from day one. Adopting just a few of the measures suggested here should help keep your business on trend, competitive, and above all, profitable.

Continue Reading
Advertisement
Advertisement
Internet17 hours ago

How do collect and train data for speech projects?

Business7 days ago

Upgrades That Will Help Your Business Thrive

Games1 week ago

Tips And Tricks That Will Help You To Win Big In Escape From Tarkov

Insurance2 weeks ago

How To Improve Your Company’s Workers Comp Management Process

Entertainment2 weeks ago

Dear Father Gujarati Movie – The Father – Dear Father

E-commerce3 weeks ago

4 Communication Tools You Need to Integrate in Your Ecommerce App

Software3 weeks ago

Pricing For Profits: Three Simple Rules To Price Your Product

Security3 weeks ago

Cloud Security – Why It’s Important For Your Business

Cloud Computing4 weeks ago

Make Sure You Avoid These Cloud Computing Mistakes

Business4 weeks ago

How Zuper’s Disaster Restoration Software Helps Service Businesses Operate More Effectively

Advertisement
Advertisement

Trending