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5 Ways to Provide Excellent Social Media Customer Service

5 Ways to Provide Excellent Social Media Customer Service. The fact that you are able to communicate directly and more easily to your customers is definitely something that helps both of you.

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Social Media Customer Service

Don’t you wish you could go back in time, to the “good ol’ days” without these pesky social networks? In most cases, probably not. These platforms have become such a part of our daily lives that it is almost impossible to function without them, especially if you are running any kind of business. Being “social media savvy” is pretty much the basic tier of business these days, and your customers will expect you to be available and listening at any point.

Not a nightmare, but a blessing

The fact that you are able to communicate directly and more easily to your customers is definitely something that helps both of you. It is a fact that most Americans find customer service much better than it used to be just a few years ago. And this is a testament to the speed at which the customer is able to reach a business, as well as the public nature of social networks. Every business should be ready to react if they see their name tagged dragged through the mud on Facebook or Twitter. Be forthcoming and attempt to solve the problem as soon as possible and you will score points with the customer, but also receive free marketing.

Earn more with the power of social networks

It is not only the marketing side that brings you points in this game of tags. Recent research has shown that your customer’s loyalty rises if you interact with them on social networks. Not only that, but those who engage with a company (and especially those who receive aid after complaining about a problem) are more likely to spend more money. We are talking of 20 to 40 percent more than average. And having in mind that more than 60% of those connected to the Internet in the US are using social media daily, businesses have zero choice on whether they want to provide customer care on all of the platforms.

Be in charge of your social media feeds

Trying to stay on top of things in today’s world of communication can often seem overwhelming. Social media burn-out is a real thing that affects a lot of people, regardless of the business they are in. However, it is important to always be aware of issues that are raised or be on the lookout for mentions, tagged or not. You would do well to use some sort of media monitoring tool. Not only will you be able to focus your efforts through the smart use of analytic dashboards, but you will be able to keep on top of things by creating alerts and notifications that suit your needs directly.

social media feeds

Provide help at the epicenter

As we have already seen, customers are indeed more inclined to look for information or to complain on social networks. However, they will expect your timely reaction as well and they will expect it at the social network that they contacted you on, not via the “default” Facebook or e-mail. Even if you address the complaint on a different platform, your apparent “lack” of response on the social network where the question/complaint was placed will grant you some negative points with your followers. In order to avoid this, make sure your answers are public and polite. Do whatever you can for the customer on the platform of their choice and you will receive even more positive feedback.

Be present at the forefront of new media

If one thing is true for social media, it’s that they are constantly in a state of flux. Yes, some staples are there for what seems to be a very long haul. We can expect for Facebook and Twitter to be around for decades, at this rate. However, newer platforms such as Instagram or Snapchat have long outgrown their expected lifecycle, especially as a younger audience takes to “cooler” social media, trying to avoid their parents (and grandparents!).

New social networks keep coming and it is up to you to filter them out and see which ones fit your business ideas. Once you do – do not hesitate. Plunge right in and use the unique features of your new platform. One thing is certain – you never know which one of them is the next one destined for success. And that is where you want to be.

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Business

Top 5 Tech Blog Earnings That Will Amaze You

Blogging requires minimal business investment and is often started of passion. These top 5 tech bloggers teach us how to make money out of blogging.

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Rules to Fictional Blogging - TwinzTech Blog

Blogging has now branched into different variants like traditional blogging, third-party platform blogging, and social media micro-blogging.

To stay in the present, people from different walks of life are indulging in tech blogs. We have analyzed the top 5 tech blogs’ key success points to motivate more tech bloggers.

Top-Earning Tech Blogs that are Worth your Time

Blogging requires minimal business investment and is often started of passion. These top 5 tech bloggers teach us how to make money out of blogging. With so many successful tech bloggers across the globe, the downsides of blogging are hard to find.

1. Engadget

Earnings per year – $47.5 million

Engadget publishes content on a vast range of relevant tech topics. You will find content on robotics, wearables, search engines, smartphone games, and whatnot!

Founded by Peter Rojas (a former editor of Gizmodo) in 2004, Engadget has estimated annual earnings of $47.5 million, making it to the top of the tech blog posts table. Peter Rojas, however, left Engadget in 2008. AOL acquired Engadget in 2011, and the famous Verizon Media currently owns it.

Engadget uses affiliate links within its product reviews as a monetization option. You will find these links as a call-to-action button labelled as ‘Buy Now. The main navigation of Engadget’s product reviews gives due prominence to affiliate revenue-generating links.

2. Wired

Earnings per year – $30.7 million

Launched by Louis Rossetto and Jane Metcalfe, Wired is currently owned by Condé Nast. Wired.com was formerly known as HotWired and Wired News. It was founded in October 1993 and later split into a magazine and website in the late ’90s.

Lycos bought the website, which Condé Nast later purchased on July 11, 2006. To do away with the declining profits, the two branches were again reunited.

Wired.com (the website) is paywalled, which requires users to make a payment for accessing more than four articles each month.

Wired hosts various technology blog content on new products, tech businesses, video games, cameras, security, and the like. The website uses affiliate links and other commercial revenue-generating tools to boost its earnings.

This website is ideal for tech professionals looking for the latest gadgets, reviews, or tech discoveries.

Top 5 Tech Blog Earnings That Will Amaze You

3. Mashable

Earnings per year – $30 million

Founded by Pete Cashmore in 2005, Mashable is a tech and media blog. Pete Cashmore is a web consultant aged just 19-years from Aberdeen.

Mashable covers a broad spectrum of tech topics. This blog has learned what commercial revenue generation method works the best for itself. Mashable teaches fellow bloggers to add elements that drive revenue in their blogs.

Mashable Deals is the monetization section of this blog post that features reviews, deals, product roundups, links, and several other commercial contents.

Mashable is regarded as one of the most influential tech blogs on the internet now! If you want to catch up with everything happening in the tech world, then Mashable is your go-to site.

4. TechCrunch

Earnings per year – $22.5 million

Founded by Keith Tears and Micheal Arrington, TechCrunch has estimated annual earnings of $22.5 million. TechCrunch received global recognition owing to its advanced tech content and blogs. If you want genuine reviews of tech products, then you must check out TechCrunch.

TechCrunch focuses primarily on global tech giants like Uber, Amazon, Alphabet, and other such companies. TechCrunch is currently edited and owned by Mathew Panzarino.

You will also find many articles related to reviews on the latest tech products, news on tech discoveries, pricing of the latest gadgets, and content on new gadget developments.

TechCrunch ran a famous database, Crunchbase, between the period of 2007 to 2015. However, Crunchbase has a separate entity now.

5. Gizmodo

Earnings per year – $4.8 million

Founded by Peter Rojas in 2002, Gizmodo is a popular tech blog. Gizmodo also covers the content on design, sci-fi, and science. This online platform serves various parts of the world, including the UK, Brazil, and Japan.

Gizmodo is currently owned by the G/O Media and is edited by John Biggs. Gizmodo offers stiff competition to the top tech blog platforms like Engadget.

It provides in-depth reviews on the latest gadgets, smartphone designs, and laptops. Gizmodo uses sponsor ads to monetize its blog posts. It has an estimated visit of 22 million per month with a domain authority of 93.

Closing Thoughts

The primary source of revenue for most tech bloggers is direct advertisements and affiliate links. Technology-related blogs drive a vast audience base which further boosts their income.

Moreover, tech reviews allow tech bloggers to add affiliate links as CTA buttons. You can go through these top 5 tech blogs to learn how to commercialize your tech blogs.

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