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5 Ways to Provide Excellent Social Media Customer Service

5 Ways to Provide Excellent Social Media Customer Service. The fact that you are able to communicate directly and more easily to your customers is definitely something that helps both of you.

Published

4 years ago

July 13, 2019

TwinzTech

Don’t you wish you could go back in time, to the “good ol’ days” without these pesky social networks? In most cases, probably not. These platforms have become such a part of our daily lives that it is almost impossible to function without them, especially if you are running any kind of business. Being “social media savvy” is pretty much the basic tier of business these days, and your customers will expect you to be available and listening at any point.

Table of Contents

Not a nightmare, but a blessing

The fact that you are able to communicate directly and more easily to your customers is definitely something that helps both of you. It is a fact that most Americans find customer service much better than it used to be just a few years ago. And this is a testament to the speed at which the customer is able to reach a business, as well as the public nature of social networks. Every business should be ready to react if they see their name tagged dragged through the mud on Facebook or Twitter. Be forthcoming and attempt to solve the problem as soon as possible and you will score points with the customer, but also receive free marketing.

Earn more with the power of social networks

It is not only the marketing side that brings you points in this game of tags. Recent research has shown that your customer’s loyalty rises if you interact with them on social networks. Not only that, but those who engage with a company (and especially those who receive aid after complaining about a problem) are more likely to spend more money. We are talking of 20 to 40 percent more than average. And having in mind that more than 60% of those connected to the Internet in the US are using social media daily, businesses have zero choice on whether they want to provide customer care on all of the platforms.

Be in charge of your social media feeds

Trying to stay on top of things in today’s world of communication can often seem overwhelming. Social media burn-out is a real thing that affects a lot of people, regardless of the business they are in. However, it is important to always be aware of issues that are raised or be on the lookout for mentions, tagged or not. You would do well to use some sort of media monitoring tool. Not only will you be able to focus your efforts through the smart use of analytic dashboards, but you will be able to keep on top of things by creating alerts and notifications that suit your needs directly.

Provide help at the epicenter

As we have already seen, customers are indeed more inclined to look for information or to complain on social networks. However, they will expect your timely reaction as well and they will expect it at the social network that they contacted you on, not via the “default” Facebook or e-mail. Even if you address the complaint on a different platform, your apparent “lack” of response on the social network where the question/complaint was placed will grant you some negative points with your followers. In order to avoid this, make sure your answers are public and polite. Do whatever you can for the customer on the platform of their choice and you will receive even more positive feedback.

Be present at the forefront of new media

If one thing is true for social media, it’s that they are constantly in a state of flux. Yes, some staples are there for what seems to be a very long haul. We can expect for Facebook and Twitter to be around for decades, at this rate. However, newer platforms such as Instagram or Snapchat have long outgrown their expected lifecycle, especially as a younger audience takes to “cooler” social media, trying to avoid their parents (and grandparents!).

New social networks keep coming and it is up to you to filter them out and see which ones fit your business ideas. Once you do – do not hesitate. Plunge right in and use the unique features of your new platform. One thing is certain – you never know which one of them is the next one destined for success. And that is where you want to be.

Helpful Resources:

1. 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins in [2019]

2. 16 Best Free SEO WordPress plugins for your Blogs & websites in [2019]

3. 16 Most Important On-Page SEO Factors To Boost Your Ranking Faster in Google [2019]

4. SEO in 2019 [Tactics That Work] & How To Learn SEO in 2019 Hustle-Free

5. What is On-Site (On-Page) and Off-Site (Off-Page) SEO?

6. 5 Successful SEO Link Building Strategies

7. Top 5 SEO Audit Tools You Should Use For Technical Analysis

8. How Can You Improve The Web Ranking For Your Website?

Business

How To Start a Restaurant in Las Vegas

Starting a restaurant in Las Vegas is challenging, but proper planning, insight, and hard work can make it profitable and fulfilling.

Published

1 month ago

October 25, 2023

TwinzTech

Finding the Perfect Las Vegas Restaurant Location

Opening a restaurant can be a thrilling and rewarding endeavor. Understanding the key facets of the process can help set you up for success. We will guide you in this article on how to start a restaurant in Las Vegas. Keep reading to learn more.

Table of Contents

1. Planning Your Restaurant Concept

Begin by nailing down your restaurant’s concept. This core idea sets the foundation for your menu, interior design, and overall brand. It should reflect your passion and expertise and align with the market’s needs.

A good remark about restaurant concept planning is having a clear and unique selling point (USP). Whether it’s your unique blend of cuisines, exceptional live entertainment, or an innovative dining experience, your USP can be a compelling differentiator in the competitive Las Vegas restaurant scene.

Funding your restaurant is a major consideration in the planning phase. You’ll need cash flow to set up and keep the operations running until you earn profits. Consider applying for a business loan to get you started.

Recruiting a competent team to bring your restaurant to life should be a priority. Hire people who have the skills and share your vision for the restaurant. They will be the driving force behind your restaurant’s success.

2. Finding the Perfect Las Vegas Location

Location plays a significant role in the success of any restaurant. In Las Vegas, high foot traffic areas such as the Strip or Downtown could be highly profitable. However, the cost per square foot in these prime locations can be high, so consider your budget carefully.

When picking a location, consider visibility and accessibility. The restaurant should be easily noticeable and reachable to your potential customers. Adequate parking space, proximity to major attractions, and ease of logistics should also be factored in.

Determining the right equipment for your space is just as important. Depending on your restaurant’s concept and cuisine, choosing reliable and efficient Las Vegas restaurant equipment can make a definitive difference in your operations.

Inspect the site thoroughly. Make sure the physical conditions and dimensions of the location match your restaurant’s requirements. A clever layout can maximize utility and influence the diner’s experience significantly.

Planning Your Restaurant Concept Las Vegas

3. Understanding the Las Vegas Restaurant Scene

It’s also essential to get a grasp of the local restaurant scene. Las Vegas is a city with an exceptionally vibrant and varied food and beverage industry. From fine dining establishments to casual eateries, there’s a wide array of opportunities to tap into.

Keep in mind the preferences of both tourists and locals. Known for its round-the-clock entertainment, Las Vegas attracts millions of visitors annually. However, locals provide a significant portion of the business as well. A diversified approach can help cater to both of these segments.

Conduct thorough market research. Identify your potential competitors, their strengths and weaknesses, and find opportunities where you can outdo them. Perceived gaps in the market could be an excellent starting point for your restaurant concept.

4. Marketing Your Restaurant in Las Vegas

Effective marketing can significantly boost your restaurant’s visibility and customer engagement. Leverage social media, local search engine optimization (SEO), and online directories to promote your brand actively. Engaging with your customers online can help foster robust relationships while expanding your reach.

You can also consider partnering with hotels, casinos, and event organizers in Las Vegas for promotion. You can attract locals and tourists by hosting special events and offering unique dining experiences.

Don’t ignore the power of word-of-mouth. Offering top-notch service and quality food can turn your customers into ambassadors for your brand, bringing in their friends and family. Consider loyalty programs and referral rewards to encourage this kind of marketing.

Also, keeping an eye on your competitors’ strategies is essential. From their public relations efforts to social media tactics, staying aware of what’s working for them could offer valuable insights for your own strategy.

Starting a restaurant in Las Vegas is challenging, but proper planning, insight, and hard work can make it profitable and fulfilling. Remember, your restaurant is about serving food and offering an exceptional dining experience that will make your customers return.