Don’t you wish you could go back in time, to the “good ol’ days” without these pesky social networks? In most cases, probably not. These platforms have become such a part of our daily lives that it is almost impossible to function without them, especially if you are running any kind of business. Being “social media savvy” is pretty much the basic tier of business these days, and your customers will expect you to be available and listening at any point.
Not a nightmare, but a blessing
The fact that you are able to communicate directly and more easily to your customers is definitely something that helps both of you. It is a fact that most Americans find customer service much better than it used to be just a few years ago. And this is a testament to the speed at which the customer is able to reach a business, as well as the public nature of social networks. Every business should be ready to react if they see their name tagged dragged through the mud on Facebook or Twitter. Be forthcoming and attempt to solve the problem as soon as possible and you will score points with the customer, but also receive free marketing.
Earn more with the power of social networks
It is not only the marketing side that brings you points in this game of tags. Recent research has shown that your customer’s loyalty rises if you interact with them on social networks. Not only that, but those who engage with a company (and especially those who receive aid after complaining about a problem) are more likely to spend more money. We are talking of 20 to 40 percent more than average. And having in mind that more than 60% of those connected to the Internet in the US are using social media daily, businesses have zero choice on whether they want to provide customer care on all of the platforms.
Be in charge of your social media feeds
Trying to stay on top of things in today’s world of communication can often seem overwhelming. Social media burn-out is a real thing that affects a lot of people, regardless of the business they are in. However, it is important to always be aware of issues that are raised or be on the lookout for mentions, tagged or not. You would do well to use some sort of media monitoring tool. Not only will you be able to focus your efforts through the smart use of analytic dashboards, but you will be able to keep on top of things by creating alerts and notifications that suit your needs directly.
Provide help at the epicenter
As we have already seen, customers are indeed more inclined to look for information or to complain on social networks. However, they will expect your timely reaction as well and they will expect it at the social network that they contacted you on, not via the “default” Facebook or e-mail. Even if you address the complaint on a different platform, your apparent “lack” of response on the social network where the question/complaint was placed will grant you some negative points with your followers. In order to avoid this, make sure your answers are public and polite. Do whatever you can for the customer on the platform of their choice and you will receive even more positive feedback.
Be present at the forefront of new media
If one thing is true for social media, it’s that they are constantly in a state of flux. Yes, some staples are there for what seems to be a very long haul. We can expect for Facebook and Twitter to be around for decades, at this rate. However, newer platforms such as Instagram or Snapchat have long outgrown their expected lifecycle, especially as a younger audience takes to “cooler” social media, trying to avoid their parents (and grandparents!).
New social networks keep coming and it is up to you to filter them out and see which ones fit your business ideas. Once you do – do not hesitate. Plunge right in and use the unique features of your new platform. One thing is certain – you never know which one of them is the next one destined for success. And that is where you want to be.
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