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Essential Building Blocks for Your Brand’s SEO Strategy

Essential Building Blocks for Your Brand’s SEO Strategy. Crawlability: Build a Strong Foundation. Optimize Your Content. Content Creation: Share Knowledge.

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Essential Building Blocks for SEO Strategy

The world is becoming increasingly competitive when it comes to running an online business. Today, SEO Houston expert is more important than it has ever been. One-third of consumers in the U.S. have used Google or some other tool as a way of starting their online purchases, more than three times the number that has started their search on a retailer’s site or in a retailer’s app. Only Amazon is ahead in terms of being the starting point for product research. If you want to take advantage of that, you need a good SEO strategy. Here are four building blocks that can help both B2C and B2B brands achieve the next level with their SEO.

Crawlability: Build a Strong Foundation

If you want your site to feature in the search results, it must first be found by the relevant search engine. This means that you need to ensure that the site is visible to crawlers. The robots.txt file is a key component of this. Make sure that the file is present, and that it contains instructions telling the search engines which pages it should index, and which it should ignore.

You should also have a sitemap which explains the structure of the site to the search engines. Some content management systems update sitemaps automatically for you, but not all do, so you should make sure that you have a good sitemap, and that it is up to date. It should include all of your product pages, categories, and subcategories, and be updated regularly. When you update your sitemap and robots.txt, submit them to Google and other search engines so that they know to come and re-crawl your website.

If your site has a lot of content that relies on Silverlight, Flash or some other ‘interactive’ platform from a few years ago, then you will have some issues there because that content is not crawlable by the search engines. You should make it a priority to get that content converted to something more modern such as HTML5 or Flash. Again, update your sitemap, and submit it to Google once the conversion is done.

Optimize Your Content

Optimize Your Content for SEO

Once you have all of your crawlability issues solved, the next step is to make sure that your content is useful, valuable, and relevant. Use the Google Keyword Planner to start making a list of the keywords that you want to target based on both search volume and expected ROI. Use that list to plan out your content and to enhance your meta tags as well. Start with the top-level pages and work through all of the categories and subcategories on your site. If you have products or service pages listed, then block those out too.

A potential alternative to working through the site is to focus on optimizing select pages, for example, if the one specific page or category is doing very well, use Google Search Console to figure out why then optimize the category page based on that to boost the performance of the page. This is a good way of guiding your future SEO efforts.

Build Engagement With Other Brands

Off-site SEO is useful, too. This is a way of promoting your site not just to the search engines, but also to other people through influencer and blogger relationships. You can start off-site work quite early on while you are still building up the rest of your on-site content. With that said, the more complete your site is, the more SEO benefits you will get from link building and from promoting your site to influencers and bloggers.

Link Building Analysis

Link building takes time and research, as well as patience, and you should make an effort to understand the ethics and best practices laid out by Google before you make a start. The best way to find potential links is to use a tool such as SEMrush that helps you to work out where your backlinks originate from. This tool will display a list of potential sites, so you can reach out to them and send out link requests. Don’t ask to link up with all of them, focus on high-quality sites with good traffic, and with a strong social media presence.

The same goes for influencers. Look for the influencers that are most relevant to your industry or niche, and work with them. The influencers with the biggest following aren’t always the best choice for your business. You want ones with a good ROI, and that might mean micro-influencers that have a lot of trust and authority with a smaller group of followers. It doesn’t make sense to spend a fortune on influencers with hundreds of thousands, or even millions, of followers if their word does not carry a lot of weight.

Content Creation: Share Knowledge

Content Creation: Share Knowledge

If you already have a decent SEO program then your focus should be on content creation. At this stage, you need to go beyond just describing your products and services, and start answering questions instead. For example, if you run a hairdresser’s, write about how to make the hair dye or perm last longer, or how to stop hair getting frizzy in humid conditions. You will need to do keyword research to work out the kind of questions that get a lot of searches, and you should look at what your competitors are doing as well.

Use tools such as SEMrush to identify content gaps based on your market and the search phrases that are popular. For example, you might already have “haircuts” and “semi-permanent hair dye” covered, but there may be other searches that you have missed, such as “long hair perm” which could generate traffic too. With this kind of analysis, you can come up with a huge list of keywords that can be used to write useful non-promotional content.

You do not need to do this until you have reached a good level of technical SEO. Crawlability must come first, and optimization is important too. Once those technical aspects are in place your influencer marketing will be more effective, and content creation comes on top of that to help build up organic traffic. All of the steps are important for the growth of your site.

Establishing her career in the digital age, Kathy was able to learn and practice the art and power of digital marketing. She loves moulding young minds and motivating them to go out of their comfort zone. Kathy also likes to share her ideas about ranking websites through writing.

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Business

How to Use SMS Marketing to Grow Your Business

How to Use SMS Marketing to Grow Your Business. Send Out Great Offers, Personalize Messages, Allow Two-Way Marketing, Allow Them to Opt-Out

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How to Use SMS Marketing to Grow Your Business

SMS marketing is a tried and tested way of growing a business. By reaching out directly to your customers, you offer a powerful way to prove your personality as a business and convert leads into money for your company.

If you are thinking of using SMS marketing to build your business or already have an SMS marketing strategy in place but it’s not as successful as you thought it would be, this guide has a complete overview of a successful process.

1. Send Out Great Offers

Send Out Great Offers

If you have an offer that you want your customers to know about, please let them know. The more reasonable the offer, they also likely they will want to make use of it. Also, time the request properly, so the deal only lasts for the rest of the day or the week.

The reason for doing this is to lend a greater sense of urgency to your message. If it is merely open-ended, the customer will have less impetus to take advantage and may forget about it entirely.

Additionally, make sure not to send out too many offers, as this will make you look desperate in your client base’s eyes. Concerning advice on how to grow your business, avail yourself of the services of SMS marketing company tatango.com.

2. Personalize Your Messages

Keeping it personal allows the customer to feel that they are directly spoken to. Most consultants would recommend that personalizing communication is an essential part of doing business.

It is crucial to do your business analysis first and learn a little bit about your customer before getting in touch with them, including their age, gender, preferences, and even customer history.

You will be able to tailor your message directly to them. Then for them to feel like they have a say in the process:

3. Allow Two-Way Marketing

One of the typical irritating parts of an SMS message from many companies is that they cannot reply and say. Allow the possibility for two-way marketing so that the customer can respond with their concerns, and they feel like they have a say in how they communicate with the business.

You will be surprised by how a genuine concern can then be converted into a paying customer, just by listening to what they have to say and reassure them about the power and the availability of your product. It is worth hiring a member of staff just for this purpose.

4. Allow Them to Opt-Out

This might seem counter-intuitive, but if you allow a customer the option to opt-out of receiving messages, you are showing that you respect their time.

An opt-out option should be straightforward for them to do, such as texting one word to a dedicated number that immediately allows them to stop receiving texts.

Not making it easy for them to opt-out will reduce your trust rating, which will badly affect your business over the long run. This may also be a legal requirement.

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Digital Marketing

Should I Hire An Agency Or Build An In-House Digital Marketing Team?

Hire An Agency Or Build An In-House Digital Marketing Team? Why Hire A Digital Marketing Agency, Why Build House Digital Marketing Team

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Should I Hire An Agency Or Build An In-House Digital Marketing Team

You are confused about whether you should hire a digital marketing agency or build your digital marketing team? Read to know the pros and cons, along with the differences between both of them to make the right decision for your successful business growth.

Don’t Wear Different Hats! Hire A Digital Marketing Specialist!

If you aim high to expand your visibility and drive more organic traffic your way, you will need to take your marketing quo an inch higher.

It can be difficult and not-so-beneficial to look after digital marketing with already handling too many operational responsibilities. After all, it is a whole new world of different elements and strategies.

So, hiring digital marketing experts can help you scale up the game. But the immense confusion is to decide whether you should hire a digital marketing agency or build an in-house digital marketing team.

If you wonder what is more cost-effective and can drive better results, find the full breakdown of both to decide what approach your brand needs.

1. Why Hire A Digital Marketing Agency?

Why Hire A Digital Marketing Agency

Hiring a digital marketing agency is somewhat more beneficial because it offers a more extensive range of services and has a bigger team of experts from different spheres.

The hiring rate for agencies has substantially gone higher after the pandemic because these experts can work from home without joining your team physically.

However, assessing the agency’s expertise and work ethics can be more challenging. Furthermore, there are countless meetings, long hours of discussion, and lengthy contracts involved.

Pros:

  • Digital marketing agencies have specialists with years of experience onboard.
  • They work with multiple clients at the same time and have a higher level of competence.
  • In most cases, a highly-renowned digital agency will have prior experience in your domain. So, they already know effective tactics to expand your business outreach.
  • Their diverse team includes one digital marketing specialist for almost every strategy so that different marketing perspectives are carried on at the same time. So, you get a pool of talent when you hire an agency.
  • Apparently, hiring an agency drives better results even when you are not paying for different individuals.
  • Moreover, agencies are more scalable and provide strategic insights into your effective business plan to grow your brand.

Cons

  • You have to fully trust a digital marketing agency and its strategies to see where the ideas lead you without interfering in or gaining a dominant control over the agency’s plans.
  • Digital agencies are quite expensive compared to hiring a few employees who do their respective jobs in your workspace.

2. Why Build an In-House Digital Marketing Team?

Why Build an In-House Digital Marketing Team

In most cases, the challenge of finding the right people and the high budget lead people to prefer the other marketing approach, i.e. building their own in-house digital marketing team.

Well, making your marketing team isn’t at all a bad option if you hire potential candidates carefully. Moreover, you can easily hire freshers at a much lower cost.

Pros

  • Having digital experts in your workspace increases their engagement and passion for learning and growing.
  • By physically joining your office, the employees get more familiarity with your brand and have more in-depth knowledge about your needs.
  • If you hire the right employees, you can form a dynamic team that goes hand-in-hand with your company.
  • Your employees are only focused on your business goals which are opposite to the case of an agency where one digital marketing expert handles multiple clients simultaneously.
  • You have full control over your team, meetings, and the entire marketing plan.
  • Building an in-house team also gives you the flexibility to change the strategy, restructure your team, or even fire the employee if there is a severe lack of work ethics, skills, or motivation. On the contrary, you need to sign a fixed contract with agencies where you don’t get enough flexibility.

Cons

  • Finding the right talent and employees with years of experience is difficult.
  • A team of few candidates can sometimes be less efficient and take more time to finish specific projects.
  • Building your team not just requires hiring new people but also requires purchasing premium software, enough resources, furniture, and a large workspace.

3. The Bottom Line

Crafting and implementing a well-deliberated marketing plan needs expertise and is time-consuming. With the right digital marketing expert around, you can gradually reach your target audience, generate more leads, and get a high return on investment within a year.

If you have a valuable network of marketing experts, are low on budget, or have a highly innovative product that needs more people to work on consistently, you should go for an in-house digital marketing team.

Contrarily, if you are on a higher budget, aiming for bigger goals, and looking for renowned experts, an agency is the right choice for you. So, the decision primarily depends on your requirements and long term business plans.

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