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Essential Building Blocks for Your Brand’s SEO Strategy

Essential Building Blocks for Your Brand’s SEO Strategy. Crawlability: Build a Strong Foundation. Optimize Your Content. Content Creation: Share Knowledge.

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Essential Building Blocks for SEO Strategy

The world is becoming increasingly competitive when it comes to running an online business. Today, SEO Houston expert is more important than it has ever been. One-third of consumers in the U.S. have used Google or some other tool as a way of starting their online purchases, more than three times the number that has started their search on a retailer’s site or in a retailer’s app. Only Amazon is ahead in terms of being the starting point for product research. If you want to take advantage of that, you need a good SEO strategy. Here are four building blocks that can help both B2C and B2B brands achieve the next level with their SEO.

Crawlability: Build a Strong Foundation

If you want your site to feature in the search results, it must first be found by the relevant search engine. This means that you need to ensure that the site is visible to crawlers. The robots.txt file is a key component of this. Make sure that the file is present, and that it contains instructions telling the search engines which pages it should index, and which it should ignore.

You should also have a sitemap which explains the structure of the site to the search engines. Some content management systems update sitemaps automatically for you, but not all do, so you should make sure that you have a good sitemap, and that it is up to date. It should include all of your product pages, categories, and subcategories, and be updated regularly. When you update your sitemap and robots.txt, submit them to Google and other search engines so that they know to come and re-crawl your website.

If your site has a lot of content that relies on Silverlight, Flash or some other ‘interactive’ platform from a few years ago, then you will have some issues there because that content is not crawlable by the search engines. You should make it a priority to get that content converted to something more modern such as HTML5 or Flash. Again, update your sitemap, and submit it to Google once the conversion is done.

Optimize Your Content

Optimize Your Content for SEO

Once you have all of your crawlability issues solved, the next step is to make sure that your content is useful, valuable, and relevant. Use the Google Keyword Planner to start making a list of the keywords that you want to target based on both search volume and expected ROI. Use that list to plan out your content and to enhance your meta tags as well. Start with the top-level pages and work through all of the categories and subcategories on your site. If you have products or service pages listed, then block those out too.

A potential alternative to working through the site is to focus on optimizing select pages, for example, if the one specific page or category is doing very well, use Google Search Console to figure out why then optimize the category page based on that to boost the performance of the page. This is a good way of guiding your future SEO efforts.

Build Engagement With Other Brands

Off-site SEO is useful, too. This is a way of promoting your site not just to the search engines, but also to other people through influencer and blogger relationships. You can start off-site work quite early on while you are still building up the rest of your on-site content. With that said, the more complete your site is, the more SEO benefits you will get from link building and from promoting your site to influencers and bloggers.

Link Building Analysis

Link building takes time and research, as well as patience, and you should make an effort to understand the ethics and best practices laid out by Google before you make a start. The best way to find potential links is to use a tool such as SEMrush that helps you to work out where your backlinks originate from. This tool will display a list of potential sites, so you can reach out to them and send out link requests. Don’t ask to link up with all of them, focus on high-quality sites with good traffic, and with a strong social media presence.

The same goes for influencers. Look for the influencers that are most relevant to your industry or niche, and work with them. The influencers with the biggest following aren’t always the best choice for your business. You want ones with a good ROI, and that might mean micro-influencers that have a lot of trust and authority with a smaller group of followers. It doesn’t make sense to spend a fortune on influencers with hundreds of thousands, or even millions, of followers if their word does not carry a lot of weight.

Content Creation: Share Knowledge

Content Creation: Share Knowledge

If you already have a decent SEO program then your focus should be on content creation. At this stage, you need to go beyond just describing your products and services, and start answering questions instead. For example, if you run a hairdresser’s, write about how to make the hair dye or perm last longer, or how to stop hair getting frizzy in humid conditions. You will need to do keyword research to work out the kind of questions that get a lot of searches, and you should look at what your competitors are doing as well.

Use tools such as SEMrush to identify content gaps based on your market and the search phrases that are popular. For example, you might already have “haircuts” and “semi-permanent hair dye” covered, but there may be other searches that you have missed, such as “long hair perm” which could generate traffic too. With this kind of analysis, you can come up with a huge list of keywords that can be used to write useful non-promotional content.

You do not need to do this until you have reached a good level of technical SEO. Crawlability must come first, and optimization is important too. Once those technical aspects are in place your influencer marketing will be more effective, and content creation comes on top of that to help build up organic traffic. All of the steps are important for the growth of your site.

Establishing her career in the digital age, Kathy was able to learn and practice the art and power of digital marketing. She loves moulding young minds and motivating them to go out of their comfort zone. Kathy also likes to share her ideas about ranking websites through writing.

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Digital Marketing

Key Reasons Why Some Business Websites Fail

However, not all business websites succeed. Below are the key reasons why some business websites fail. Enhance digital marketing and recognition.

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Key Reasons Why Some Business Websites Fail

A business’s online presence dramatically impacts its success. Your website offers you a unique platform to present and promote your business, regulate business processes and information flow. Besides helping increase your existing customer base, a website enhances effective communication with customers, informs customers about the services a company provides and its activities. It also enables you to build an online presence, establish trust, and showcase authority through social proof, awards, enhance digital marketing and recognition.

A business website helps you establish branding further, generate leads, and nurture sales. You can also get a lot of engagement and traffic through the business, enhancing social networking. It also allows you to blog as you showcase your originality and creativity, and this helps you build a connection with your audience. However, not all business websites succeed. Below are the key reasons why some business websites fail.

1. Failure to optimize for speed

Your website’s speed plays a crucial role in your online business success, and this is because it impacts user experience, SEO, and site ranking. Failure to optimize your site for speed causes your website visitors to abandon it, increasing bounce rates. High bounce rates negatively impact SEO and lower your site’s search engine ranking. Some of the factors contributing to poor site speed include a slow website hosting server, plugins, poor coding standards, server location, website data size, browser data buffering, etc.

Increasing your website’s speed improves user experience, increases page views, and conversions, and lowers bounce rate, boosting site ranking. To ensure your website speed is always optimal, conduct regular site speed testing and optimize accordingly.

2. Poor website design

Your web design choice is essential as it sets the first impression, helps with your SEO strategy, builds trust, and gives your business a competitive edge. A poor web design damages your business credibility and professionalism, discrediting your products or services. If your website is outdated, your clients and site visitors will abandon it for an updated one, affecting your sales and revenue.

Some of the poor design elements that cause visitors to leave are lack of visual appeal, a cluttered site, poor quality images, font and color inconsistency, poor navigation, etc. An effective web design should be responsive, easy to navigate, have consistent font style and color, high-quality images, and clear CTA buttons, improving user experience.

Best Web Design Agencies Top Tips To Create A Great Website

3. Missing out on SEO

SEO makes your website more visible, increasing traffic and conversion rates. It also positions your business as trustworthy as authoritative, enhances brand awareness, helps you build a relationship with your prospects, and boosts user experience. Failure to incorporate SEO into your website lowers your search engine visibility and reduces your site’s organic traffic. To increase your website’s SEO, refresh your content and use relevant keywords all over your site.

Consider diversifying your backlink portfolio, using effective header tags, optimizing your images, and ensuring that your site is mobile-friendly. Keep your meta descriptions and URLs clean by making them keyword-rich, using a consistent structure that minds future posts, and avoiding superfluous language.

4. Failure to optimize for mobile devices

A mobile-optimized website ensures that content correctly displays on smaller screens without compromising quality, eases navigation, and optimizes images according to screen size. It also improves user experience, improves website speed, increases engagement, boosts mobile SEO, and attracts more local customers. Since customers search for local businesses on their mobile devices, failure to optimize causes you to lose a different client base. It also frustrates site visitors, causing them to abandon your website, increasing bounce rates.

Websites not optimized for mobile devices rank low on search engines, reducing web traffic and conversion rates. Choose a responsive WordPress theme and a reliable web host to optimize your site for mobile devices. Boost your site’s loading time, redesign your pop-ups, and enable accelerated mobile pages. This will improve user experience and your website’s ranking on SERPs. Using Google’s mobile-friendly tool, regularly test your website to ensure its access on mobile devices.

5. Broken links

Broken links impact search engine rankings, user experience and lead to loss of revenue. They result in the 404 error and may be caused by linking to deleted or moved content, linking to third-party pages that later change their URL or move the page, and moving or renaming web pages and not changing your internal links. Fixing your website’s broken links improves user experience, increases revenue, and fosters more vital brand credibility.

Use automated link checking tools and your analytics tools to find broken links. Set up 301 redirects, fix any typos and other errors, and optimize your 404 page to improve the relations.

Failure to optimize for mobile devices

6. Failure to know your target audience

Your website’s success and marketing efforts depend on your audience. Targeting the wrong audience mean you aren’t getting the desired results, and your marketing efforts aren’t paying off despite spending more than you should. Knowing your audience helps develop an effective digital marketing strategy to boost brand awareness and increase website traffic. To specify your mark audience, create a buyer persona to help you stay focused on consumer needs, and it gives you a perfect picture of your target audience.

Using a well-defined persona helps you understand customer needs and interests, where they spend their time and enhances product development. It also enables you to ensure consistency across your business by understanding each customer group and generating quality leads.

7. Poor quality content

Poor quality content doesn’t offer much value to your readers, frustrating them and causing them to abandon your website. Creating original, high-quality content causes your audience to trust you more, generating quality leads and improving conversion rates. It also boosts your SEO strategy and positions you as an authority in the market. High-value content builds brand awareness, breeds loyal fans, and helps you save on your marketing strategy.

High-quality content should be comprehensive, educational, accurate, up-to-date, and should answer the searcher’s query. To create quality content, know your search intent and call to action, base your content search on what’s trending, conduct thorough research to make it reliable, target niche subtopics, and proofread before publishing. After a while, use analytical data to measure your content’s performance to determine if it needs adjusting.

8. Endnote

Website success requires a lot of effort and monitoring. Use the above tips to determine if they’re the reason why your site is failing. Keep your website updated to ensure your business is consistently ranking high and ahead of your competition.

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