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Are You Getting the Most Out of Your Plagiarism Checker Software?

Plagiarism is a serious offence regardless of the field you are operating in. It means different things in diverse sectors. The common thread is that it is a crime.

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Plagiarism Checker

1. What is Plagiarism?

Plagiarism is a serious offense regardless of the field you are operating in. It means different things in diverse sectors. The common thread is that it is a crime. In the world of content writing, it means reproducing words and ideas of others without proper citations. Reproducing ideas, designs, images, and names without providing the proper credits becomes plagiarism in the realm of intellectual property viz. patents, copyrights, trademarks, and related fields.

The problem of plagiarism took off to great heights with the advent of the internet. According to one estimate, there were about 47 billion web pages on the internet back in the year 2016 itself!

Now, the law places great emphasis on intent. The courts or whoever the judicial authority is, award you heavy punishment if the other party proves criminal intent i.e. you deliberately executed an illegal activity. However, if you can prove that you committed the crime unintentionally, you get off with a light sentence.

Regardless of what your intentions were, you are punished. Plagiarism can cost you dearly in any field. And it should be that way. After all, a properly implemented idea can be worth hundreds of thousands, if not more. Besides, it is unethical to copy without citing the actual source, for the rights holder has worked hard and smart over a considerable duration to take his or her idea to fruition.

2. How Does Plagiarism Checker Software Work

Plagiarism checker software is a great way to verify that you have not reproduced the exact words of some other author, unintentionally of course. The software has its own database of known websites and web pages. In order to identify instances of plagiarism, it checks if the content in the document under question matches that on any of the web pages in the database.

Now, the software does not look for the same words. It hunts for the same strings of words i.e. 3-4 words or more. Therefore, if you are a writer, make it a point not to reproduce 3 or more words in the same sequence as in the source webpage. The “3 words in a sequence” is one of the thumb rules in content writing that fresh writers are asked to adhere to.

You can, of course, use such matching strings in quotes. But, including multiple quotes is not considered a good practice unless the same is necessary for the article. Even if you paraphrase correctly, attribution is a must. For non-academic content, hyperlinks are generally an acceptable form of attribution. Academic content, however, requires attribution via citation in some format – MLA, APA, Chicago, Harvard, or some other.

Plagiarism Checker Software

3. Features of an Excellent Plagiarism Checker

Before you purchase and install software for checking plagiarism, ensure that it has the following attributes:

Wide Sourced:

As mentioned earlier, software for identifying plagiarism scans billions of web pages in its database and looks into the results of numerous search engines to check if a string of words is repeated. Therefore, the number of relevant web pages it has in its database, the more accurate will be its results.

Examine how many search engines the software considers as well as the number of related webpages and websites it has in its database. You do not want to end up in a situation where content certified as original by the software you purchase gets branded plagiarized by another software with a larger database.

Does Not Plagiarize:

Some free plagiarism-checking software imposes a hidden cost. What is worse, these atrocious provisions are mentioned in the Terms and Conditions section. For example, the software might say that you grant them all the rights over the content that you paste in their box for checking plagiarism. Another might say they can use the content in any way they wish to while you retain the rights.

Be as it may, such kind of software is a plagiarism trap – doing exactly the opposite of what it should. The devil is always in the detail. Read the fine print before you use any such software – even for an innocuous-looking plagiarism scan.

Clearly Worded Plagiarism Report:

The software must provide all the relevant information such as:

  • Percentage of similarity (with other webpages/websites) along with the URL for such pages.
  • The exact words in your document are similar to those in the original web pages, along with a URL of the latter. Preferably, the marking must be highlighted for easy identification.
  • Directions on what to do next. That is to say, the report must not make you seek additional information from elsewhere on the course of action necessary to avoid plagiarism after you publish your document.

Check Similarity in Different Articles You Have Written:

Not only should the software check for the similarity between your content and the webpages in its database, but also between different articles you have composed. Sometimes, you have to write on different facets of the same mother topic. In such cases, there will be some overlap in the content between two or more such articles despite your best efforts.

Your concern should be that although the information that the words deliver is somewhat similar, the words themselves are different. And the software should help you determine whether the same is indeed the case.

Numerous File Formats:

The plagiarism software must be equally efficient in checking duplicate content inside documents in various formats. After all, you will not be composing your reports in MS Word format alone. Files can be in pdf, txt, html, and other such formats. And copy-pasting large volumes of content from the document to the software is not practical.

Customizable:

Some articles require intensive plagiarism checking, and others are ok with nominal checks. Check if the settings of the software enable you to modify the number of search engines that are referenced when checking for plagiarism. There is no point in using a microscope to scan what a simple magnification lens can.

Facility to Download or/and Share Plagiarism Reports:

If you are a student or a writer, you will want to share the plagiarism report respectively with your tutor or employer. As an employer, you will like your writer to share the report with you or the editor. Either way, the feature to download or/and share reports is important to ensure transparency.

Finally

By helping you check if your content is similar to that on other web pages on the internet, software for plagiarism checking does a great service. You can focus on writing and let the software do the checking.

Ritu Kasana, currently working as a Media Coordinator with Techjockey.com. With more than three years of experience in SEO content and the latest optimization practices, I like to write on trending software and technology. I am a tech lover and always look for the latest industry trends to keep the readers updated.

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Business

What is a Customer Data Platform?

Consolidating real-time data sources, linking them to a customer profile, and making them instantly deployable in a campaign gives a CDP a great chance of winning over your present marketing team members.

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What is a customer data platform

A customer Data Platform (CDP) is a new approach to centralizing your business’s promotional and sales information. Learn how companies use CDP to get ahead of the competition and effectively address their clients.

1. Understanding a Customer Data Platform

A customer data platform stores and organizes customer information in one place, making it accessible to various customer care, sales, and marketing departments. The software can do its functions because it compiles information from multiple channels, such as your company’s social media profiles, website statistics, and live chat sessions.

You may best analyze your consumer’s needs and produce more targeted marketing campaigns with a customer data platform. Your marketing and sales activities will be more efficient, saving you time and resources. The advertising, sales and other teams that you manage will be able to make more informed decisions with the help of detailed prospective customers.

2. Reasons Why Businesses Should Implement a Customer Data Platform

A customer data platform is essential for modern businesses for many reasons.

The Elimination of Third-Party Cookies

Given the development of privacy rules and the shifting security expectations of consumers, marketing methods dependent on cookies set by third parties are becoming more unsustainable.

First-party consumer data, collected directly from your clientele, is the new gold standard. You may better serve your clients’ individual needs by creating a unified database of their information and using that information to send them tailored messages. By adjusting to the world of first-party cookies, your digital advertising will be able to draw on a far richer pool of data, including consumer interactions, choices, and transactions.

Development of Comprehensive Channels of Interaction

Advertising platforms like Google Ads and social media are becoming more popular among businesses. Direct mail campaigns are one kind of marketing communication, sales call to prospective clients, and in-person visits from clients. Whatever channel your consumers choose to engage with your company, it’s essential to provide them with a smooth, customized experience.

Omni-channel success begins with a detailed consumer profile fed by a customer data platform. If you do not have the proper marketing software, your clients may have a poor experience with you on several platforms. That is an issue since clients who are unclear on what they want cannot make a purchase.

Adopting a More Personalized Approach to Advertising is The Norm Now

Marketing Messages that are universally sent to all customers, both present and prospective, are no longer appropriate. Consider the impact of brand loyalty on advertising, for instance. One customer’s connection with your business is not the same as another’s, even if they have made many purchases from you.

With marketing technology, particularly a customer data platform, it is now feasible to personalize marketing communications in response to individual customers’ actions. The most excellent way to learn what a consumer wants is to tailor your marketing to their purchases, purchasing habits, and associated activities.

Upgrades That Will Help Your Business Thrive

3. Benefits of Customer Data Platform

Track the Most Productive Advertising Avenues

Knowing who you are selling to enables you to focus on the most effective methods of communication. Their use patterns may help you determine the best places to advertise to them, increasing your chances of success.

Make Better Products and Services Available

Understanding your clientele has applications beyond advertising and sales. Customers’ pain concerns are a goldmine of information for developing fresh offerings that appeal to your target market.

Upgrades Your Advertising Language

With a deeper understanding of your target demographic, you can craft more persuasive marketing communications. Knowing your potential market’s language, pain points desired solutions, and previous purchases allow you to communicate with them more effectively.

Accumulate All of Your Client Information in One Centralized Database

There are many different places where data on your customers may be found. A customer data platform consolidates data from several sources into a centralized repository, giving you a complete view of your clientele in one convenient location. There is no need to go between applications to compile data on your clientele.

4. Final Verdict

Consolidating real-time data sources, linking them to a customer profile, and making them instantly deployable in a campaign gives a CDP a great chance of winning over your present marketing team members. As the pace of your campaigns increases on a global scale, you may find yourself in the advantageous situation of improving the degree of customization and targeted advertising. This aligns with a decline in time spent on data cleansing and making ads.

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