Given that people now are spending more and more of their time browsing the net, any business must do some of their marketing online. SEO or search engine optimization is the least that they can do.
Business people can step up a little by doing social media marketing campaigns. Promoting on social media sounds so simple, but this takes time and a solid strategy to succeed. If you, as a business owner, cannot devote time to develop content for social media (it’s understandable), you’d benefit more if you hire a reliable social media manager.
Another thing that you can try is email marketing. As the term implies, you send emails to people to make announcements and for other business-related communication. Like other marketing efforts, success on this relies on several factors. We share some of them here.
1. A good mailing list
Compared to social media communication, where you post things publicly, so a good number of people can easily see them, email marketing is more intimate. You somewhat slide in someone’s private space (their inbox). Hence, you must be extra careful.
The first thing that you should do is make a list of people that you communicate via email with. It shouldn’t just include anyone. They must be people who came to you or responded to any of your more public engagement efforts. More importantly, they must have given their email addresses to you themselves.
We know that people don’t just give away contact details. To build a good list, you must be able and ready to give out something valuable in exchange for their email addresses. Coupon? An exclusive newsletter?
2. Knowledge about your audience
Any online marketing guide will tell you that knowing your audience is easily among the essential things that you should do. You can do this by doing thorough market research that covers potential consumers of your products and services.
Analyzing the feedback that you get from your old customers is also an excellent way to augment your knowledge of the market you serve.
Sending emails is just a part of a bigger goal of establishing excellent customer relationships. As we all know, relationships flourish if both parties have mutual knowledge and understanding of each other. It makes their interactions more purposeful and useful.
3. Legal compliance
Email marketing has been used irresponsibly in the past. As a result, many people now don’t like getting emails from businesses. The government was forced to step in to put into place regulations that aim to protect the consumers from privacy intrusions and misleading information.
The set of laws that govern emailing in business is collectively known as the CAN-SPAM Act. Master this before doing anything to avoid trouble, which can be exhausting and costly.
Email marketing remains one of the most effective strategies for doing online promotions. It’s an opportunity for businesses like yours to get a bit more personal with your customers or target audience. Maximize the benefit that you get from it by being respectful and compliant with the law.