There are many features you can add to your app that will increase its overall appeal. One of the most valuable features is chatted messaging functionality. With this feature, it will be easy for customers to connect with you and request support. These are a few of the reasons you should consider adding this feature.

1. Market Research Tool

While the primary goal of this feature is to provide support to customers, it can also give a lot of information. For example, you can ask customers to provide essential demographic data when they submit a problem.

Market research can be incredibly valuable to any app, and this is a great way to collect it. Once you add chat messaging features, you’ll have a new way to get a hold of the data that you need.

2. Boost Your Sales

Adding live chat functionality to your app can be expensive, but it could lead to significant profits for you in the long run. Having CometChat Pro: chat messaging feature gives you a way to answer customer questions and solve issues, leading to more sales.

Chat messaging functionality can also increase customer confidence. When potential customers see that they can easily reach out to you if they encounter a problem, you’ll see a higher conversions rate. This functionality can be particularly useful for apps that offer a subscription or an ongoing service.

3. Strengthen Customer Loyalty

If a customer has a problem, and no one can solve that problem, they may choose to take that business elsewhere. However, if you’re able to resolve the issue and provide them with a satisfactory solution, they may see an increase in customer loyalty.

In many cases, when people stop being customers, you don’t know why, which means you won’t get a chance to correct the problem. Adding this step to your process allows customers to bring issues to you, which means you can provide solutions.

4. Identify Potential Issues

Many customers or prospective customers are likely encountering the same issues. Until you can identify these problems, the problems will continue. Chat messaging gives customers an easy way to bring these issues to you.

You can use the information provided to you through the chat messaging functionality to correct common issues. This means that many customers won’t encounter these issues in the first place. You’ll be able to provide a better customer experience overall.

5. Faster Resolutions To Issues

You don’t necessarily need to have live chat functionality to solve problems for customers. As an example, many apps allow users to send an email if they have an issue. However, chat can provide a faster solution, which will make customers happy.

The longer a customer has to wait before finding a resolution, the more frustrated they’ll become. In this day and age, customers want near-instant solutions to issues, and this is something that live chat can give them. When you have a chat messaging, your users won’t have to wait for long.

6. Convenience For Customers

When customers can use live chat to report issues, they don’t have to waste a lot of their time on hold. They don’t have to check their email, looking for a response repeatedly. This is something that people can easily do, even when they’re managing other tasks.

Many people prefer to use chat messaging programs to report problems rather than other methods. It’s an easy way to report problems. Please don’t make your users jump through a lot of hoops when they need assistance. If you add chat messaging to your app, finding solutions to problems will be a breeze.

7. Advantage Over Your Competitors

If you have a chat messaging, and a competing app doesn’t have this functionality, you’ll have a clear advantage. This is a feature that can make your app a lot more user-friendly. Having chat support can lead to a more positive review for your app, which can translate into more downloads.

To get an edge over your competitors, you’re going to need to offer something that they aren’t providing. Chat support is something that is wanted and appreciated by many users, which is why it’s such an excellent feature for your app to offer.

8. Increase Your Reach

Over the last five years, the percentage of customers that use live chat features has increased dramatically. More than 50% of online shoppers have used chat support in the United States at one point or another. Today, several people aren’t interested in using an app unless they offer live support.

Adding this feature to your app can significantly increase your app’s reach. If you’re not offering a feature that is important to customers, you’re limiting yourself. Likely, the demand for this feature is only going to increase in the future, which is why you shouldn’t let your app fall behind.

As you can see, there are numerous advantages to adding chat messaging to your app. This feature can be an investment. You will have to spend money upfront, but you’ll need people who can provide live support. In the long run, however, this is a feature that’s worth paying for.