No matter what industry you’re in, there’s lots of competition out there online. Whatever you do, you’ve got to find ways to stand out from your competitors, mainly your digital marketing.
Your digital marketing is a great way to get your brand in front of a broad audience, but if you’re not innovative, you will find it challenging to get the exposure you want. So, here are five ways your website should be different from the rest in the name of standing out.
1. Superior Content
If there’s one way you always want your digital marketing campaigns to stand out from the crowd, then it’s through superior quality. Whether you’re writing blog content, sending an email, targeting people with an ad, or crafting creative social media campaigns, quality pays, and you will be rewarded.
Too many businesses go through digital marketing motions, putting out average content, and seeing average results. If you invest in quality, you will see better rankings, more visitors, better leads, and, most importantly, increased sales.
2. More Catchy
If you look at social media, or the search engine results from pages, you realize it’s a dog eat dog out there. There are loads of companies fighting for people’s attention, and there’s so much going on with every page you look at that everything seems to blur into one.
If you want to stand out in this dog, eat dog world, then you’ve got to find ways of attracting people’s attention. How you do this is up to you, but if you’re rehashing everyone else’s tactics, it will be challenging to stand out.
3. More Targeted
We can be specific with who we target with our messages, so make the most of this. When you’re running paid ad campaigns, make sure you’re not wasting your ad spend on people who aren’t going to buy when you’re running email campaigns, use segments to target the right people with the right message; whatever you do, make sure it’s optimized and targeted.
The key to this is understanding your target audience, so make sure you’re doing that research upfront.
4. Better User Experience
It’s all well and good to get people to your site and have great content, but if the user experience isn’t right, they’re not going to stick around to consume the information. This means all your hard work is for nothing, and it will severely hold back your sales.
User experience errors drive people crazy, so make sure you’re taking care of the basics. Keep things clean and simple, and eliminate errors such as broken links. You can also consult top UI/UX designers to ensure that all bases are covered.
5. More Character
This point can be underestimated sometimes, but it is essential. You can do anything you want with your site, so don’t make it all corporate and bland.
Try and portray the character that’s behind your business through your website, and people will respond. Your website builds a connection between you and your readers, so show them what you’re all about by letting your character shine through.