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9 Domain Factors That Can Help Your Website’s SEO

Before you set up and publish your website, one of the first and most essential factors in selecting an SEO domain. 9 domain factors that can help your website’s SEO.

Published

2 years ago

August 1, 2020

TwinzTech

Before you set up and publish your website, one of the first and most essential factors in selecting an SEO domain. After all, this is your moniker worldwide, so think of it as choosing the name of your new business or company. You must put a lot of thought and consideration into it, as it affects not only the way visitors view it but your SEO!

The domain name shouldn’t only fit your business but the way it fits your SEO goals. Furthermore, it should be easy to find and type and promote online and offline.

There are so many factors to consider when doing so, and I know it can be not easy trying to figure out what matters most. Read on as I show you the crucial domain factors that can help with your site’s SEO.

Nine Domain Factors That Help Your Website’s SEO 637

Whether you are a personal blog or official business, it’s crucial to create a domain that people will directly associate you with regardless of your goals. How can you combine those goals with your SEO needs?

These are the nine factors you need to consider before making your final decision on what to name your website:

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Table of Contents

1. Choose Your Domain Wisely

The domain needs to be easy to read and type for starters, especially in print format. You wouldn’t want something long, as this will make it confusing and unappealing for viewers.

Avoid using long words or slang, which can make it difficult to understand. Also, don’t use numbers or hyphens, an old SEO technique that isn’t appropriate today.

You can check with SEO tools and companies like Joel House to see if your domain name is short and sweet, NOT spammy-sounding, and memorable for many to note in the future.

2. Your Domain Age

Domain age isn’t a huge role in SEO rankings, BUT Google still uses it in a certain way for minimal reasons. That’s why it’s always important to consider this when selecting a domain name.

Checking your domain age is easy, as you can go to most hosting websites. Type the domain name, and it will show you the necessary information about it, including its age. It is helpful for those who are analyzing domains for marketing campaigns.

3. The keyword is in Top-Level Domain

Google bolds keywords appearing in a domain name, though they may have stopped doing this recently. While this isn’t proof they use it for SEO rankings, it shows how a keyword in your domain is a relevancy signal.

Since it doesn’t happen anymore, you don’t need to worry too much about it, but something to keep in mind.

4. Keyword in the Subdomain Name

Besides the keyword being in top-level domain names, you should also consider it is the first word in a domain and within the subdomain.

While it isn’t crucial for the keyword to be the first word in a domain, it’s still recommended to use keywords in subdomains. Just make sure it’s incorporated seamlessly.

Most Effective B2B SEO Techniques

5. The Domain Registration Length

This comes from Google’s patent, talking about domain registration length:

Valuable and legitimate domains are paid several years in advance, while illegitimate domains are rarely used for over a year. Thus, when a domain expires, data may be a factor in predicting the domain legitimacy. You can check your competitors’ domain registration length using web-hosting platforms or by hiring companies like Brisbane SEO.

6. Your Domain History

It’s most likely that websites with volatile domain histories can adversely impact your SEO efforts. So when you purchase a new domain, investigate all the domain factors such as its previous owners and activity and its link profile. Fortunately, useful tools help you conduct domain audits to show how right (or bad) the domain is.

7. An Exact Match Domain

Exact match domains with the exact keyword you use were a huge ranking factor. However, it has been updated since 2012 to stop poor-quality websites from getting higher rankings simply because of keyword usage. If your site has an exact match domain, you have a high-quality website and content to rank high.

8. Public vs. Private WHOIS

Using private registrations for your domain name doesn’t hurt your rankings, but checking other links and domains helps SEO content marketing strategies.

This can help you find spammy links in lousy link profiles to know what blog networks to avoid backlinks.

9. Are You Penalized?

When you purchase a domain and don’t see as much benefit despite following all of the non-spammy Google practices, you know, it’s most likely that your website was penalized before. You can use tools to check if your domain has been punished and what you can do about it.

Wrapping It Up

While you may think it’s a small part of your website, your domain name is one of the significant faces that showcase your site! It’s vital to put more thought into what the domain will be, considering important factors that range from the keyword usage down to ease of remembering.

By learning more about these factors, you can now narrow down your choices and create the most suitable domain that will help with SEO. But this is just the beginning! Start learning more about the importance of your domain name and dig deeper into your SEO audit now.

Business

Six Ways You Can Start an Online Counseling Business

Counseling is an essential service, especially during a pandemic. Here are ways for you to start an online counseling business.

Published

6 days ago

May 14, 2022

TwinzTech

counseling is one of the most critical aspects of mental health. It can provide individuals with the tools to cope with their mental health issues. counseling can help people understand and manage their emotions, set boundaries, communicate effectively, and develop healthy coping mechanisms. Additionally, counseling can provide support and guidance during difficult times.

If you or someone you know is struggling with mental health issues, don’t hesitate to seek counseling services. counseling can make a world of difference in managing mental health issues; however, good for you if you want to start a career in online counseling! It’s a great career choice.

It would help if you did a few things to start an online counseling business. Here are seven steps you can take to get started:

Table of Contents

1. Research the field of online counseling

Before you start your business, it’s essential to research the field of online counseling. This will give you a better understanding of the industry and what it takes to succeed. Additionally, research can help you identify potential opportunities and challenges in starting an online counseling business.

There are many resources online you can check out. The Association for Counselor Education and Supervision (ACES) is a great place to start. ACES provides resources and information for counselors, educators, and supervisors. Also, the American Psychological Association has a helpful website with resources for mental health professionals.

There are also many books you can invest in if you want to know the basics of counseling. Make sure to invest in them.

2. Get certified as a counselor.

To start an online counseling business, you need to be certified as a counselor. This will ensure that you have the necessary credentials to provide counseling services. There are many ways to become certified as a counselor. The American Counseling Association (ACA) offers certification in several areas, including Licensed Professional Counselor (LPC), National Certified Counselor (NCC), and Registered Mental Health Counselor Intern (RMHCI).

Another way to become certified is through the National Board for Certified Counselors (NBCC). The NBCC offers the Master Addictions Counselor (MAC) credential. To be eligible for this credential, you must have a master’s degree in counseling from an accredited institution and pass the National Counselor Exam for Addictions Counselors (NCEAC).

To become a certified counselor, you must meet specific requirements. These requirements vary depending on the credentialing organization. However, most organizations require you to have a master’s degree in counseling, complete an internship, and pass a national exam.

Learning about mental health

3. Choose your specialty area.

After you’ve done your research and decided to enter the field of online counseling, it’s time to choose your specialty area. Consider your interests, experiences, strengths, and weaknesses when choosing a specialty area. It’s essential to select a place that you’re passionate about to provide quality services to your clients.

Some of the most popular specialty areas include marriage and family counseling, substance abuse counseling, mental health counseling, and trauma counseling.

Once you’ve chosen your specialty area, you can build your knowledge base by taking courses, reading books, and attending conferences.

4. Build your website

Your website is one of the most critical aspects of your online counseling business. Therefore, it’s essential to ensure that your website is professional and informative. Your website should include information about your services, rates, contact information, and a blog.

Additionally, your website should be easy to navigate and user-friendly. Prospective clients should be able to find what they’re looking for easily. They’re likely to leave your site and look elsewhere if they can’t.

5. Do Content Marketing

Content marketing is a great way to attract new clients to your online counseling business. Content marketing is creating and sharing content (such as blog posts, infographics, videos, etc.) relevant to your target audience. Content marketing aims to attract potential clients to your website and convert them into paying customers.

You can also try hiring an SEO expert to help you out. Certain companies, such as SEO services, can help you out. These experts know how to increase visits to your website and increase the number of clients you have in no time.

6. Use social media

Social media is a great way to promote your online counseling business. It allows you to reach a large audience with minimal effort. When using social media, it’s essential to be professional and consistent. Post interesting and informative content that will engage your followers.

Additionally, make sure to post regularly and interact with your followers. They’re likely to lose interest and stop following you if you don’t. Some of the most popular social media platforms for counselors include Twitter, Facebook, LinkedIn, and Instagram.

Starting an online counseling business can be a great way to help people during a pandemic. There are several ways to become certified as a counselor, and it’s essential to choose an area that you’re passionate about. You should also build your website and do content marketing to attract new clients. Additionally, use social media to promote your business. These are just a few things you can do to start your own online counseling business.