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9 Domain Factors That Can Help Your Website’s SEO

Before you set up and publish your website, one of the first and most essential factors in selecting an SEO domain. 9 domain factors that can help your website’s SEO.

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SEO Tips to Gain Quality Links

Before you set up and publish your website, one of the first and most essential factors in selecting an SEO domain. After all, this is your moniker worldwide, so think of it as choosing the name of your new business or company. You must put a lot of thought and consideration into it, as it affects not only the way visitors view it but your SEO!

The domain name shouldn’t only fit your business but the way it fits your SEO goals. Furthermore, it should be easy to find and type and promote online and offline.

There are so many factors to consider when doing so, and I know it can be not easy trying to figure out what matters most. Read on as I show you the crucial domain factors that can help with your site’s SEO.

Nine Domain Factors That Help Your Website’s SEO 637

Whether you are a personal blog or official business, it’s crucial to create a domain that people will directly associate you with regardless of your goals. How can you combine those goals with your SEO needs?

These are the nine factors you need to consider before making your final decision on what to name your website:

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1. Choose Your Domain Wisely

The domain needs to be easy to read and type for starters, especially in print format. You wouldn’t want something long, as this will make it confusing and unappealing for viewers.

Avoid using long words or slang, which can make it difficult to understand. Also, don’t use numbers or hyphens, an old SEO technique that isn’t appropriate today.

You can check with SEO tools and companies like Joel House to see if your domain name is short and sweet, NOT spammy-sounding, and memorable for many to note in the future.

2. Your Domain Age

Domain age isn’t a huge role in SEO rankings, BUT Google still uses it in a certain way for minimal reasons. That’s why it’s always important to consider this when selecting a domain name.

Checking your domain age is easy, as you can go to most hosting websites. Type the domain name, and it will show you the necessary information about it, including its age. It is helpful for those who are analyzing domains for marketing campaigns.

3. The keyword is in Top-Level Domain

Google bolds keywords appearing in a domain name, though they may have stopped doing this recently. While this isn’t proof they use it for SEO rankings, it shows how a keyword in your domain is a relevancy signal.

Since it doesn’t happen anymore, you don’t need to worry too much about it, but something to keep in mind.

4. Keyword in the Subdomain Name

Besides the keyword being in top-level domain names, you should also consider it is the first word in a domain and within the subdomain.

While it isn’t crucial for the keyword to be the first word in a domain, it’s still recommended to use keywords in subdomains. Just make sure it’s incorporated seamlessly.

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5. The Domain Registration Length

This comes from Google’s patent, talking about domain registration length:

Valuable and legitimate domains are paid several years in advance, while illegitimate domains are rarely used for over a year. Thus, when a domain expires, data may be a factor in predicting the domain legitimacy. You can check your competitors’ domain registration length using web-hosting platforms or by hiring companies like Brisbane SEO.

6. Your Domain History

It’s most likely that websites with volatile domain histories can adversely impact your SEO efforts. So when you purchase a new domain, investigate all the domain factors such as its previous owners and activity and its link profile. Fortunately, useful tools help you conduct domain audits to show how right (or bad) the domain is.

7. An Exact Match Domain

Exact match domains with the exact keyword you use were a huge ranking factor. However, it has been updated since 2012 to stop poor-quality websites from getting higher rankings simply because of keyword usage. If your site has an exact match domain, you have a high-quality website and content to rank high.

8. Public vs. Private WHOIS

Using private registrations for your domain name doesn’t hurt your rankings, but checking other links and domains helps SEO content marketing strategies.

This can help you find spammy links in lousy link profiles to know what blog networks to avoid backlinks.

9. Are You Penalized?

When you purchase a domain and don’t see as much benefit despite following all of the non-spammy Google practices, you know, it’s most likely that your website was penalized before. You can use tools to check if your domain has been punished and what you can do about it.

Wrapping It Up

While you may think it’s a small part of your website, your domain name is one of the significant faces that showcase your site! It’s vital to put more thought into what the domain will be, considering important factors that range from the keyword usage down to ease of remembering.

By learning more about these factors, you can now narrow down your choices and create the most suitable domain that will help with SEO. But this is just the beginning! Start learning more about the importance of your domain name and dig deeper into your SEO audit now.

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Business

How small businesses can overcome their supply chain challenges

Here are six tips to help your small business overcome its supply chain woes. Staying in control with effective supply chain management.

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Increase Your Income Streams with These Three Remote Business Ideas

Managing a supply chain is difficult for every business. Small businesses may have fewer supply chain requirements, but they also don’t have the financial clout of big operations, which suppliers are understandably willing to move mountains for.

Smaller businesses need to use their size to their advantage when dealing with supply chain challenges. While big companies are locked into mega orders and negotiating long-term partnerships, small operations can be nimble in the face of a dynamic market.

Here are six tips to help your small business overcome its supply chain woes.

1. Always pay on time

It may be obvious, but the first tip is always to pay your vendors in full and on time. Small businesses have enough supply chain issues to deal with. You don’t need to make new ones for yourself.

Manage your cash flow efficiently and keep track of all your payments. This way, you’ll ensure you don’t come into conflict with suppliers and end up paying interest or even potentially ruining business relationships and reducing your options moving forward.

Plenty of payment methods are available for small businesses to better organize accounts payable, including Automated Clearing House (ACH) payments that completely remove the need for cash or checks. Other benefits of ACH payments for your small business include scheduling payment dates and recurring payments, effective cash management so you can hold onto funds for longer, and reduced transaction fees.

2. Identify risk areas

Supply chains are often complex, containing a series of components critical to business operations. Make sure your small business has a clear and comprehensive list of everything it needs, along with multiple suppliers capable of sourcing each piece. Identify any potential risks in your supply where you may only have one or two viable sources.

It’s easy for small businesses to fall into the trap of finding a single supplier that handles everything they need and leave it at that. Unfortunately, this puts the fate of your business in the hands of one vendor. Any problems they have delivering their products is now your problem. There is no reason to introduce this level of risk to your operations, and a much healthier way to run your business is to always give yourself multiple supply chain options.

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You never know if a specific product might become unavailable at short notice. However, as a smaller business needing lower quantities, you can use your agility and develop relationships with multiple suppliers. Try to find entirely separate vendors in different locations that do not work with the same manufacturers.

3. Stock management

Keeping track of your existing stock is critical regardless of the size of the business. You need precise numbers for everything you currently have in stock and estimates for current usage in order to restock in time and never is left short. Accurately forecasting demand is critical for businesses to effectively manage their stock and protect themselves from unplanned product shortages.

While it’s not always possible due to budgetary constraints or storage capacities, if you have a volatile supply chain, there are benefits in trying to increase your inventory levels. In particular, this applies to critical components that are harder to come by. You can do this by bulk buying when you have the opportunity or seeking financing options to invest more into your inventory.

4. Simplifying your supply chain

While it can help to offer a wide range of products, this places additional strain on your supply chain. More products mean expanding your supply chain, dealing with more vendors, and more complicated logistics. Where possible, remove or combine products to simplify your supply chain and save yourself time and headaches. Even larger companies are streamlining the products they offer, consolidating operations, and building supply chain resilience to limit future disruptions.

5. Managing logistics

Even once you source everything you need, you still have the logistical challenge and costs associated with getting it all delivered. With rising fuel prices, logistics costs are snowballing, and small businesses need to work hard to rein in the cost of moving their supply chain products. This may mean making larger orders from fewer suppliers to save money along the way.

6. Use supply chain tools

A range of supply chain tools can help businesses stay on top of their operations. While it may seem like overkill for your small business, Supply Chain Management (SCM) software can help you track inventory, manage logistics, and create a comprehensive real-time database of all your supply chain information.

Staying in control with effective supply chain management

Having steady, reliable, and fast access to everything your business needs is one of the most challenging parts of running a business. Unfortunately, even the biggest and most well-equipped companies in the world have supply chain struggles. But, by using your size to your advantage and identifying multiple sources for each type of inventory, you can remain in control even when inevitable supply chain mishaps occur.

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