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Is NZ Vulnerable To Cyber-Attacks? And What Does That Mean To You?

In 2019, hackers infiltrated Texas local body government computer systems. They seized control, blocked access to vital data, and demanded a huge ransom. Is NZ vulnerable to similar attacks?

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Security is a major business objective

In 2019, hackers infiltrated Texas’s local body government computer systems. They seized control, blocked access to vital data, and demanded a huge ransom. Is NZ vulnerable to similar attacks?

The Texas government learned from the $10 million Baltimore disaster and paid out the $2.5 million ransom demand quickly, regained control, and patched the leak. But they didn’t learn their lesson and in 2020 hacked again, using ransomware that invaded computers and encrypted files in the transportation department.

Closer to home, Australia has been facing increased cyber attacks from overseas. Malicious attacks from sophisticated entities targeted a range of Australian sectors, both private and government. This has resulted in increased controls and defenses against attackers.

1. Why worry about cyber-attacks?

Cyber attacks are dangerous in a range of ways:

  • Release of private, personal, or confidential information. This is a risk for all organizations- businesses having customer details shared, or sensitive financial information. For governments, the risk of almost anything going public is enormous.
  • I am holding computer systems hostage. This means no access to information, and the possibility of data being destroyed.
  • Misuse of computer systems. This is hugely worrying; traffic light controls, operating power plants, and almost anything that can be controlled remotely can also be taken over and used maliciously.
  • Loss of money. The goal for some hackers is income from extortion. Also, businesses may lose money- and trust- from their users.

Should You Be Afraid of 5G Its Top Security Threats Revealed

These threats aren’t just from a hacker in a darkened bedroom somewhere either; business competitors, state threats, and organizations such as Anonymous all have various aims or goals. If you want to Protect from cyber-attacks use any of the antivirus software of these two Mcafee vs avast.

2. Does this matter to you?

As an individual, a business owner, or a citizen, this is a threat that you should be worried about. Not just for your data’s privacy, your business’s compliance with GRC and security, or to stay safe in an increasingly digital Tech world, but for the safety of your country.

While security affects your workplace, your ability to work securely from home, and the ramifications from that, there are also other much broader implications.

3. What is NZ doing about cybersecurity?

Eight years as Prime Minister, Sir John said his roles on the board of the cybersecurity company Palo Alto Networks & as the chairperson of ANZ Bank New Zealand, had given him insights into the escalating threats New Zealand businesses face.

“Individuals, companies, governments they play by the rules,” said Sir John, who spoke alongside Microsoft Managing Director, Vanessa Sorenson, at the launch of Umbrellar Connect.

Everyone, from individuals to the state, needs to keep their systems safe from cybercrime.

Individuals: Consider having a password system such as LastPass, which allows you to securely store passwords, create complex random passwords, and detect if passwords are too weak. This means your log-ins are far more secure and less likely to be hacked.

Have a tricky password for your Wi-Fi (not 12345678 or ‘password123’). Also, think about your IoT, and all digital-enabled items in your home need to be protected. A smart refrigerator was hacked in 2014 and used to send spam – all smart devices run this risk.

Website Security Tips

If you work from home and have secure access to your employer’s computer system, ensure you follow all best practices. Don’t log on in insecure connections, don’t share your password, and don’t leave your laptop unattended.

Businesses and governments: You need to invest time and money into your cybersecurity. Hire specialists that can help you pinpoint where your weaknesses are and then plug the gaps. As well as a robust system for passwords and staff, there are technical things to investigate, such as firewalls.

One of your most significant weaknesses is your staff- training them to identify cyber threats and manage them. McAfee estimates over 100 billion malicious scans each day and thousands of phishing and ransomware attacks. This is not IF, this is WHEN.

Regular system maintenance and keeping up to date with the latest threats are vital. Scammers and hackers move fast and will exploit all gaps in processes, software, and hardware. While hiring professionals to manage this may seem expensive, they will find security vulnerabilities.

The cost of not doing this should be losing everything.

Encrypting and backing up are excellent means of defense. Backing up, off-site, securely, is not just a must in case of physical disaster where your business cannot access the location, but also a safety net in case systems are hacked. If you have a backup of everything, hackers refusing to obtain your order are less catastrophic.

Also, encrypting information, running things through VPNs, and multiple security layers make a hacker’s job much more difficult.

If cyber threats aren’t taken seriously, there could be some extremely unpleasant and unexpected consequences. All online systems are vulnerable, and keeping them safe should be a priority for businesses, individuals, and governments.

Finally, listen to what others say. Zoom suffered an embarrassing and challenging setback when a social media influencer hacker found several weaknesses in their software and then Tweeted about it.

This spawned a string of security incidents with an in-demand service at the global pandemic height when more companies were moving their operations online. Governments have also been warned in the past about possible security flaws, only for further breaches to be made.

Think about it now, before it is too late. If you’re unsure, ask Garmin, which was hacked in July 2020, and resulted in global outages, runners, and cyclists who can’t track their training, and ongoing problems.

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Business

What is a Customer Data Platform?

Consolidating real-time data sources, linking them to a customer profile, and making them instantly deployable in a campaign gives a CDP a great chance of winning over your present marketing team members.

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What is a customer data platform

A customer Data Platform (CDP) is a new approach to centralizing your business’s promotional and sales information. Learn how companies use CDP to get ahead of the competition and effectively address their clients.

1. Understanding a Customer Data Platform

A customer data platform stores and organizes customer information in one place, making it accessible to various customer care, sales, and marketing departments. The software can do its functions because it compiles information from multiple channels, such as your company’s social media profiles, website statistics, and live chat sessions.

You may best analyze your consumer’s needs and produce more targeted marketing campaigns with a customer data platform. Your marketing and sales activities will be more efficient, saving you time and resources. The advertising, sales and other teams that you manage will be able to make more informed decisions with the help of detailed prospective customers.

2. Reasons Why Businesses Should Implement a Customer Data Platform

A customer data platform is essential for modern businesses for many reasons.

The Elimination of Third-Party Cookies

Given the development of privacy rules and the shifting security expectations of consumers, marketing methods dependent on cookies set by third parties are becoming more unsustainable.

First-party consumer data, collected directly from your clientele, is the new gold standard. You may better serve your clients’ individual needs by creating a unified database of their information and using that information to send them tailored messages. By adjusting to the world of first-party cookies, your digital advertising will be able to draw on a far richer pool of data, including consumer interactions, choices, and transactions.

Development of Comprehensive Channels of Interaction

Advertising platforms like Google Ads and social media are becoming more popular among businesses. Direct mail campaigns are one kind of marketing communication, sales call to prospective clients, and in-person visits from clients. Whatever channel your consumers choose to engage with your company, it’s essential to provide them with a smooth, customized experience.

Omni-channel success begins with a detailed consumer profile fed by a customer data platform. If you do not have the proper marketing software, your clients may have a poor experience with you on several platforms. That is an issue since clients who are unclear on what they want cannot make a purchase.

Adopting a More Personalized Approach to Advertising is The Norm Now

Marketing Messages that are universally sent to all customers, both present and prospective, are no longer appropriate. Consider the impact of brand loyalty on advertising, for instance. One customer’s connection with your business is not the same as another’s, even if they have made many purchases from you.

With marketing technology, particularly a customer data platform, it is now feasible to personalize marketing communications in response to individual customers’ actions. The most excellent way to learn what a consumer wants is to tailor your marketing to their purchases, purchasing habits, and associated activities.

Upgrades That Will Help Your Business Thrive

3. Benefits of Customer Data Platform

Track the Most Productive Advertising Avenues

Knowing who you are selling to enables you to focus on the most effective methods of communication. Their use patterns may help you determine the best places to advertise to them, increasing your chances of success.

Make Better Products and Services Available

Understanding your clientele has applications beyond advertising and sales. Customers’ pain concerns are a goldmine of information for developing fresh offerings that appeal to your target market.

Upgrades Your Advertising Language

With a deeper understanding of your target demographic, you can craft more persuasive marketing communications. Knowing your potential market’s language, pain points desired solutions, and previous purchases allow you to communicate with them more effectively.

Accumulate All of Your Client Information in One Centralized Database

There are many different places where data on your customers may be found. A customer data platform consolidates data from several sources into a centralized repository, giving you a complete view of your clientele in one convenient location. There is no need to go between applications to compile data on your clientele.

4. Final Verdict

Consolidating real-time data sources, linking them to a customer profile, and making them instantly deployable in a campaign gives a CDP a great chance of winning over your present marketing team members. As the pace of your campaigns increases on a global scale, you may find yourself in the advantageous situation of improving the degree of customization and targeted advertising. This aligns with a decline in time spent on data cleansing and making ads.

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