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Four Tips On How To Turn Engagement into Sales

Here are four tips on how your company can turn customer engagement into sales. Four tips on how to turn engagement into sales.

Published

2 years ago

August 21, 2020

TwinzTech

Sales and marketing are two essential departments in a successful business, perhaps even the most crucial – put, without a high level of customer engagement, there will be no sales. However, it’s essential to find a balance between push marketing and pull marketing.

Most customers do not respond positively to hard sales techniques, preferring instead an approachable company with whom they can engage. How can you then convert this interaction into sales? Here are four tips on how your company can turn customer engagement into sales.

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1. Exclusive sales and discounts

One method of converting engagement into sales is to offer exclusive deals and discounts to members of your mailing list or subscribers, or followers on your various social media platforms. This creates a feeling of exclusivity for customers, as they are given additional perks that non-subscribers do not get.

Additionally, posting on your social media accounts whenever you have exclusive sales and discounts will help your company gain more subscribers, usually keen to receive a refund. However, if your company has a first-time subscriber discount, make sure that this is only compatible with the first purchase from an email account; otherwise, you might find that buyers continuously subscribe and unsubscribe to get the discount.

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2. Produce engaging content

To keep buyers subscribed to your mailing list and social media sites, it’s essential to offer them engaging content beyond exclusive sales and discounts. This content should be relevant to the platform on which it is being posted.

For instance, a monthly newsletter consisting of behind-the-scenes updates, aesthetically pleasing Instagram posts, and exciting and thought-provoking blog posts.

By producing engaging content rather than a constant stream of promotional materials (which customers can find annoying), customers will see your company as approachable and exciting, and therefore be more likely to want to buy your products.

3. Employ engagement analytics

To maximize your marketing strategies’ success, you must analyze the outcomes of your campaigns. Doing this will enable you to see what was successful in driving sales, and what could be improved upon in future campaigns. Using engagement analytics will enable your company to view engagement activity across all campaigns easily and, therefore, drive sales follow-ups.

Video Can Help Your Business

Additionally, as the data is frequently updated, you will be able to assess the immediate success of any marketing campaign, enabling you to adjust your strategy accordingly to ensure that your campaigns are maximized for success.

4. Research your customer base

Another way of maximizing your marketing is to ensure that you know as much about your customer base. Data shows that different demographics use different social media platforms, and as such, will respond differently to different types of marketing campaigns.

As well as analyzing engagement data from your company’s social media sites, you could carry out a yearly questionnaire to find out more about your customer base and your customers’ activities and behavior.

Business

4 Supply Chain Strategies for Digital Growth

Organizations generally model their supply chain strategies on their business model and customer demands. Supply Chain Strategies for Digital Growth.

Published

1 month ago

May 31, 2022

TwinzTech

Run a Better Business With These Key Tips

Business models continue to adapt to today’s digital economy and consumer demand. For new and established companies to succeed, they have to be equipped with suitable supply chain strategies to meet the standards.

Consumers now tend to want and buy products and services quickly with websites and smartphone apps. Setting up and implementing the ideal strategies to control the supply chain will help businesses grow and increase their profit margin.

A comprehensive and effective plan will ensure that a business can smoothly move products through the supply chain. In addition, operations will efficiently function, costs will reduce, and profitability will increase.

Organizations generally model their supply chain strategies on their business model and customer demands. The following are some of the techniques that can help your business grow.

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1. Customer-Centricity

This strategy streamlines its focus on the needs and preferences of customers. To ensure a customer-centric strategy, a business owner will have to improve the demand forecasting accuracy. It will enable the said company to prepare the inventory products to meet projected demands.

Businesses can pinpoint in-demand trends and products by using inventory management software that has forecasting abilities. The tool will record data concerning sales and stock. It will then provide real-time reports.

By using this strategy, organizations will be able to improve their financial performance while providing excellent customer service. Regular monitoring of demand will allow business owners to enhance their collaboration with suppliers, which will help in the efficient handling of new inventory.

2. Predictive Business

Setbacks like delayed shipment and machine malfunction will happen at times. However, businesses will be able to prevent most of these issues by quickly attending to them with the help of predictive technology.

By using predictive maintenance, a business can obtain a clear and concise view of its entire operation – including assets, products, and equipment. Insight can also be gained regarding product improvements and cost minimization methods.

3. Intelligent Automation

There’s no denying that businesses, regardless of industry, have embraced the integration of automation. This has been a very effective supply chain management strategy. Automation includes delivery drones, autonomous forklift trucks, and software solutions to streamline warehouse management.

Manufacturing companies maximize their supply chain’s potential by using intelligent automation. This solution utilizes robotic processes, AI, and software engineering practices to automate complex business operations. Manufacturers use this tool to mass-produce consumer-friendly products.

This will undoubtedly boost the revenue and sales of a business. Also, the flexibility automation provides allows companies to manufacture products when they’re needed – instead of manufacturing large quantities at once.

4. Total Visibility

For the supply chain to be managed appropriately, business owners will need complete visibility into every process and its role. Executives will have to monitor the production and delivery of the products. They will also have to regularly assess sales data to determine any future disruption in the supply chain.

With real-time supply chain visibility, management will be able to identify anomalies in the supply chain. They can also make quick adjustments to the production process or inventory to rectify the anomaly. This will go a long way in minimizing risks and spending.